MEDIA KIT 2021 2022 - hrmagazine .com.h k - HR Magazine
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MEDIA KIT 2021 — 2022
hrmagazine .com.h k
Magazine Media Kit 2021 — 2022 2
About HR Magazine
What
HR Magazine is the most widely circulated
and respected independent HR publication
in APAC. Providing quality editorial to the
HR community, we also run regular HR
conferences and events throughout the region.
Who When
Read by regional
100,00
heads of HR, 0+ on
line HR conferences
19 18 10 10
19,000 + livestreams
VPHR, HROs, + prin
t Jan Jun Sep Dec
Print c 2021
HRMs, HR irculat
io
delive
professionals red dir n Q1 Q2 Q3 Q4
to sub ec HR Magazine
and C-suite scribe tly Spring
r
Summer Autumn Winter
desks s ’
executives
+ HR online daily updates
Why Where
HR Magazine provides: HR Magazine distribution channels
• Unparalleled reach to over 100,000 HR
professionals
• Targeted distribution to HR leaders & Top 0.1% of HR conferences every
social media quarter and additional HR
practitioners
influencers in HR events throughout APAC
• Trusted editorial quality and integrity
• Multi-platform reach: print, online, eDM,
Direct mail to
direct mail, HR conferences, bookstores,
Quality bookstores and subscribers’ desks
distinguished clubs, HR breakfast briefings distinguished clubs
and HR events throughout Hong Kong Regular e-mail updates
COSMOS BOOKS to subscribers
• Regional focus in 19 countries throughout
APAC plus global distribution
Magazine Media Kit 2021 — 2022 3
Our presence
Most widely circulated HR publication in
the region. Distributed to subscribers across
19 countries globally.
UK Pakistan China
USA India South Korea
Japan
Thailand Hong Kong
Macau Taiwan
Vietnam
Malaysia Brunei
Singapore Philippines
HR Magazine subscriber circulation
HR Magazine Conference location Indonesia
HR Magazine bookstore & club distribution
HR event distribution Australia
HR conferences & HR events New Zealand
Extended reach face-to-face with HR decision makers
In addition to global distribution of HR Magazine + HR online,
your message will also be distributed at all of our HR conferences
and HR events globally.
Hong Kong Australia Singapore India
• AmCham Human Capital Conference • ANZ Summit • Asia Best Employer Branding Awards • HR Directors Forum Asia
• Community Business Conference • Remuneration & Reward Summit • HRO Summit • World HRD Congress
• Commons Workshop
• Compass Offices
• HRDMO Summit • World CSR Congress
• Construction Technology Expo • Shared Services & Outsourcing Week
• Diversity & Inclusion Asia
• Economist: Pride & Prejudice Conference
• HKMA Award for Excellence in T&D
• HRM Awards
• HR Magazine Conference x 4
• HR Tech Tank Hong Kong
• IEA China Conference
• Women Extraordinaire Forum
China Malaysia Philippines Indonesia
• HR Transformation & Service Delivery • Shared Services & Outsourcing • HR Senate • HR Directors Forum Asia
Summit China Malaysia Summit • Shared Services & Outsourcing
• Shared services & outsourcing week Conference
China
Delegates receiving HR Magazine at regional events 9,200
+ Print circulation to subscribers 10,000
Total print circulation 19,200
+ Online subscribers 100,000+
Additional distribution in HK at quality bookstores including Bookazine, Commercial Press, Cosmos Books,
Dymocks, Swindon and distinguished clubs including Hebe Haven Yacht Club.
Magazine Media Kit 2021 — 2022 4
Targeted readership
Corporate readership profile
by job titles
5% 29%
C-suite executives HR Managers
12% 15%
Regional Heads / VPHR HR Officers
22% 11%
HR Directors HR Consultants
5% 1%
L&D and T&D Heads Government
2 3 57%
Company breakdown
by no. of employees
out of of readers travel
regularly for business
Magazine Media Kit 2021 — 2022 5
Print media advertising rates
Enquiries | Tel: (852) 2736 6339 | Email: advertise@excelmediagroup.org
Double Page Spread Full Page
420mm (W) x 297mm (H) 210mm (W) x 297mm (H)
HK$34,000 HK$21,000
Half Page
210mm (W) x 148.5mm (H)
Vertical Vertical HK$13,500
1/3 2/3
Page Page
70mm (W)
x 140mm (W) x 297mm (H)
297mm (H)
HK$17,000
HK$10,000
1/3 Page
210mm (W) x 99mm (H)
HK$8,500
Magazine Media Kit 2021 — 2022 6
AD AD
Digital Spec We also offer insertions
Premium Position Loading
for full page ad
Include trim & 5mm bleed
Clear Space (15mm each side) Outside Back Cover HK$37,500
Bleed area (5mm each side) Inside Front Cover HK$31,500
Crop mark
Inside Back Cover HK$29,500
200mm (W)
x
Opposite Contents Page HK$25,500
287mm (H)
High resolution
Resolution has to be in 300dpi
and/or above Value-added Service
Guaranteed position + 20% loading
Print colours
Quantity Excludes printing
All colours used should be
CMYK 1,000 - 10,000 @ HK$2.10
(min) (max)
We can help you design & print insertions too—just ask!
File format
HR Classifieds
PDF, JPEG or TIFF format only
Service Listings Deadlines
Issue Booking Material
Introduce your services to HR Deadline Deadline
professionals, build your brand & grow Summer 2021 07 May 2021 14 May 2021
File system your client base.
(Company logo and contact information with Autumn 2021 13 Aug 2021 20 Aug 2021
Windows PC / Mac OS only
up to 100 words description) Winter 2021 12 Nov 2021 12 Nov 2021
Spring 2022 03 Feb 2022 10 Feb 2022
HK$ 3,600/4 issues
Magazine Media Kit 2021 — 2022 7
Online advertising rates
Enquiries | Tel: (852) 2736 6339 | Email: advertise@excelmediagroup.org
HR Magazine website HR Pulse (Newsletter)
Website Full Banner Top Left Website Full Banner Top Right Newsletter Top Banner
468px (W) x 60px (H) HK$3,750 / month 468px (W) x 60px (H) HK$3,750 / month 468px (W) x 60px (H) HK$5,300 / month
Newsletter Mid-page Banner
300px (W) x 250px (H)
HK$7,500 / month
Website
Square Banner
250px (W) x 250px (H)
HK$2,650 / month
Newsletter Position #1
Website Full Banner Bottom Left Website Full Banner Bottom Right
468px (W) x 60px (H) HK$2,150 / month 468px (W) x 60px (H) HK$2,150 / month
Newsletter Highlight Spot
HK$5,000 / month
Digital Specs
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus ut purus faucibus,
fermentum felis in, imperdiet eros. Fusce venenatis urna quis magna venenatis luctus.
Maecenas dapibus nibh non lacus facilisis maximus. Pellentesque mattis quam a
venenatis vulputate. Nulla nisl justo, iaculis eu ultrices vel, ornare quis sapien.
File size Screen colours File format File system
Newsletter Position #2 & #3
File size has to be All colours used should JPEG, GIF, PNG Windows PC / Macintosh OS
below 500 kb (kilobytes) be RGB or TIFF format only platforms only
Fees quoted are for Run-Of-Site (ROS): Fees for fixed (non-rotational) position
max rotation of 3 ads per position are 3 x quoted fees
Newsletter Spot
HK$3,000 / month
eDM Services
Over 102,000 current, named HR contacts Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus ut purus faucibus,
fermentum felis in, imperdiet eros. Fusce venenatis urna quis magna venenatis luctus.
available (updated daily) Maecenas dapibus nibh non lacus facilisis maximus. Pellentesque mattis quam a
venenatis vulputate. Nulla nisl justo, iaculis eu ultrices vel, ornare quis sapien.
from HK$15,000 per blast
Max file size for HTML: 102Kb
*eDM blasts can be segmented by job function, job title, location, company size & Newsletter Bottom Banner
more. Please contact your account service manager for details. 468px (W) x 60px (H) HK$4,800 / month
Magazine Media Kit 2021 — 2022 8
Social media shoutouts
Need to demonstrate ROI on your marketing efforts? Then you need a professionally wordsmithed informative message
marketed to the right target audience—making them want to actually read it!
HR Magazine social media shoutouts
• Create innovative, informative angles on your products,
services and brand.
• Copywriting, design and layout of cutting-edge editorial on
your brand within context of a timely and relevant HR topic.
• Multi-channel reach: messages delivered via print, digital,
social and face-to-face platforms.
• Targeted readership driven into thought leadership pieces
via innovative social messages and eDM campaigns.
• Leveraging HR Magazine’s unrivalled print, online and
social presence globally in the top 0.1% of social media globally on HR, Recruitment, Training, Management and
Leadership; in the top 1.4% on Labour Law; and in the top 25% of all social media users globally (Source: KLOUT)
• Clients using social media shoutouts gain preferential rates for sponsorship of HR conferences, advertising in HR
Magazine (digital & print), eDMs and private HR events.
HR Magazine social shoutouts
Top 25% of all social media users globally Network contribution
85K+
Website views/month
12K
Average reach/post
Instagram
LinkedIn
Facebook
Twitter
9K+
Linkedin followers
1K+
Twitter followers
Twitter 52%
LinkedIn 28%
Facebook 13%
Instagram 7%
Social shoutout campaigns CONTACT:
available from HK$ 23,000 Aamir Khan: aamir@excelmediagroup.org; or
Dinesh Sivakumar: dinesh@excelmediagroup.org or call
(852) 27366339 and we’ll make sure you get noticed too.
Magazine Media Kit 2021 — 2022 9 Social media highlights YouTube Facebook LinkedIn HR Magazine Livestreams See our seperate media kit
EXCEL MEDIA GROUP LTD THE FINE PRINT
1. Rates quoted are for space only. If materials require design, production
Excel Media Group Limited and/or alternation, extra charge may occur.
Shops 3 - 5, G/F 2. Colour proof (hard-copy) cannot be provided, only soft-copy availble.
Pak Sha Wan Centre 3. Advertisement space bookings/order are non-cancellable after artwork
deadline.
Lot 523, DD 210 4. Digital ad materials: all ads artwork must be supplied in a digital format
Hiram’s Highway Hebe Haven that meets Excel Media Group Limited’s specifications for electronic
New Territories output.
Hong Kong SAR 5. Excel Media Group Limited will accept no responsibility for content or
colour accuracy when no proof has been supplied.
Tel: (852) 2736 6339 6. Advertisers assume responsibility for proofing and accuracy of
Email: advertise@excelmediagroup.org information on pub-set ads.
7. All ad materials should be sent to Excel Media Group Limited, Shops 3 - 5, G/F,
Pak Sha Wan Centre, Lot 523, DD 210, Hiram’s Highway Hebe Haven, New
www.excelmediagroup.org
Territories, Hong Kong SAR or via email at design@excelmediagroup.org.
8. The publisher will not be responsible for ad material(s) beyond 12
months after publication.
9. Agency commission: in order to be eligible for agency commission, such
agency must be recognised by Excel Media Group. Commission rate is
15% of each rate.You can also read
