DELIVERING AN AUDIENCE OF ACTIVE AND ENGAGED COLLISION REPAIR INDUSTRY - Yaffa Media
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M E D I A K I T 2 02 0
M E D I A K I T 2020
D E L I V E R I N G A N AU D I E N C E
O F AC T I V E A N D E N G AG E D
C O L L I S I O N R E PA I R I N D U ST RY
PROFESSIONALS.
M E D I A K I T 2 02 0
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Paint & Panel
I’m excited about 2020 as Paint & Panel continues to expand and
diversify its touch points with the industry. Paint & Panel is so much
more than just a magazine. We connect the industry through shared
knowledge, networking opportunities and recognition.
Talking of recognition, the Paint & Panel Bodyshop Awards celebrates
its 25th anniversary this year and we will host our biggest ever awards
night, we might even throw in a dance floor.
We have been nurturing connections, recognition and learning within two industry groups
for some years through our Women in Collision seminar and awards program and our Next
Generation event for younger repairers. Both have their own Facebook groups.
“
We’re highly social – as well as shop tours, and our outstanding aint & Panel is so
P
(according to the feedback we receive) half day conference much mo re t ha n
L!VE!, we also connect and inform through Facebook, jus t a mag azine.
Instagram and Linkedin. Our most regular touchpoint is our We co nnec t t he
weekly e-newsletter. Each year our web stats climb even higher ind us t r y t hro ugh
as we have established ourselves as the industry source for s hared k nowle dge,
information. We also run an annual industry survey and play net wo rk ing
that information back through the magazine and website. o p p o r t unit ie s a nd
reco g nit io n.”
We have a new Advertising Manager, Lynette Rochford who
is very hot on industry safety and is developing a number of
initiatives to raise awareness of this vital issue. We are also launching monthly podcasts in
2020 on a number of key industry issues and products.
The point is, that we know and love this industry and interact with all of the key players. If
you have a message about your company or product you want communicated, then we will
come up with the best value, most effective way to do it.
Wishing all of our clients a successful year.
Sam Street
M E D I A K I T 2 02 0
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Our audience, your customer
Paint & Panel’s attracts a diverse audience from all sectors of the industry, including auto
bodyshops, manufacturers and suppliers of parts and products to the collision repair
industry, insurance companies, car manufacturers, software companies and students and
teachers.
Within these sectors, the bulk of audience consist of those who are the key decision makers
in their organisation.
1% TASMANIA NORTHERN TERRITORY 1%
1% AUST. CAPITAL TERRITORY OVERSEAS 1%
5% 4
WESTERN AUSTRALIA %
NEW SOUTH WALES
SOUTH AUSTRALIA 10% 29%
by state
QUEENSLAND
20%
32% VICTORIA
PARTS MANAGER
4% SUPPLIER CEO / DIRECTOR 1%
BUSINESS DEPARTMENT MANAGER 1%
8%
ACCOUNT MANAGER/BUSINESS
DEVELOPMENT MANAGER 1%
BUSINESS OWNER/
GENERAL MANAGER by job AFTERSALES MANAGER 1%
MARKETING MANAGER 1%
SALES MANAGER 1%
TRAINER / TEACHER / INSTRUCTOR 1%
TECHNICAL CONSULTANT 1%
88%
*BASED ON SUBSCRIBER DATA, AS AT OCTOBER 16
M E D I A K I T 2 02 0
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Paint & Panel platforms
●
1 M AG A Z I N E
Each issue takes an in-depth look into
special topics and issues impacting
the industry
Circ ulatio n: 4,997
(CAB MAR 2019)
Re ader ship: 18,000
(PUBLISHER’S STATEMENT DEC 2019)
1
●
2 WEBSITE
Delivering industry news, as it breaks,
keeping our audience informed and
up-to-date.
Monthly Unique User s: 12,630
(GOOGLE ANALYTICS OCT 2019)
●
3 ENEWS
Weekly update of the latest news and
information straight to our audience.
S u bs criber s : 3,561
(GOOGLE ANALYTICS OCT 2019)
2
●
4 SOCIAL
A highly engaged community
Face bo o k: 2,600+
Instagram: 541+
(AS AT DEC 2019)
3
4
PA I N T & PA N E L – O N L I N E STAT I ST I C S
( O C TO B E R 2019 OV E R A L L AV E R AG E S )
Use r s per mo nth: 12,630 e - news l et t er CR : 44.69%
S e s sio n s : 17,683 e - news l et t er O R : 33.26%
Pageviews : 27,895 eDM CR : 10.19%
Ad impre s s io n s : 140,239 eDM O R : 25.77%
M E D I A K I T 2 02 0
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Events & programs
13 March 2020 – Sydney
The Next Generation is a community for
‘younger’ repairers (under 40) to connect with
N E X T G E N E R AT I O N and learn from each other. This next generation
of repairers are committed to new ways of
working, new technology and are open to new
ideas and to working collaboratively.
29 May 2020 – Sydney
Autobody repair industry experts discuss and
debate the issues affecting our industry
16 October 2020 – Tasmania
Recognising the women who make a positive
impact in our industry. Now in its 6th year!
13 November 2020 – Melbourne
The biggest awards program in the industry.
Now in its 25th year!
M E D I A K I T 2 02 0
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Magazine editorial schedule
JAN/FEB J U LY/AU G U ST
•• Dust Extraction
•• Spray Guns & Compressors
•• ••
Prep Spray Booth Technology
Finish Sanding Drying Equipment
•• •
Prep Products Safety While Spraying (NEW)
PPE Truck HVR (NEW)
•
Diagnostics
S E P T E M B E R /O C TO B E R
••
Truck HVR (NEW)
Awards Sponsorship
M A R C H /A P R I L
•• •
Awards State Finalists
Welding Riveting & Bonding Truck HVR (NEW)
••
Aluminium & Fibre Repair
N OV E M B E R / D E C E M B E R
••
Welding Safety (NEW)
Truck HVR (NEW) Body Shop Processes
••
Workshop Management
M AY/J U N E
••
OH&S
••
Alignment & Measuring Best Practices
••
Refinish Technology Award Winners
•
Safety In The Shop (NEW) NY Shop Clean Up
Truck HVR (NEW) Truck HVR (NEW)
P O D C A ST AVA I L A B L E E AC H M O N T H
Please contact Lynette for availability
M E D I A K I T 2 02 0
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Paint & Panel industry touchpoints
MAGAZINE INDUSTRY
SURVEYS
WEBSITE CUSTOM
& ENEWS 1 10 CONTENT
2 9
INDUSTRY Top 10 ways WOMEN IN
NEWS 3 to reach our 8 COLLISION
industry
4 7
NEXT L!VE
GENERATION 5 6 EVENT
BODYSHOP SOCIAL
AWARDS
●
1 M AG A Z I N E
Australia’s leading
●
2 WEBSITE
& ENEWS
● 3 L AT E ST
I N D U ST RY
●
4 NEXT
G E N E R AT I O N
●
5 B O DY S H O P
OF THE YEAR
autobody and We b si t e : 12,630 NEWS Nurturing the next AWA R D S
paint shop industry monthly unique users Product information, generation of leaders The biggest awards
publication e N ews : 3,561 latest developments in our industry program in the industry.
Rea d er s hip : 18,000+ database of subscribers and news keep the
industry and your
Circu l at i on : 4,997
business up-to-date
●
6 SOCIAL
A highly engaged
●
7 L! V E E V E N T
Annual conference
●
8 WO M E N I N
COLLISION
●
9 C U STO M
CONTENT
●
10 I N D U ST RY
S U RV E Y S
community of where autobody Recognising the Vlogs, videos, reviews, Taking the pulse of
2,700+ followers repair industry experts talented women who events, eDM’s, sponsored the industry, gathering
across Facebook discuss the issues make a positive impact editorial, social media, insights on business
and Instagram affecting our industry in our industry. breakfast seminars, and attitudes
websites, webinars and
more bespoke options
CIRCULATION: CAB MAR 2019, READERSHIP PUBLISHER’S STATEMENT, UNIQUE USERS: GOOGLE ANALYTICS DEC 2019
Rate card and material specifications 2020
Magazine Rates Website Rates eNewsletter Rates
Size Casual 3× 6× Section Size Monthly Size Weekly Monthly
Full page $4470 $3970 $3790 Rails (x2)* $2000 eDM $2800 (per broadcast)
½ page $3240 $2950 $2850 Exclusive Billboard* $1800 Banner $360 $1070
¹⁄³ page $2520 $2180 $1980 positioning Extended Leaderboard $1650 MREC $240 $700
¼ page $1310 $990 $830 MREC $1200 RATES EXCLUDE 10% GST – PLEASE CONTACT THE
SALES MANAGER FOR FURTHER DIGITAL OPTIONS
Front cover $5350 Background Skin* $2500
Run of site Video POA
RATES EXCLUDE 10% GST
PREFERRED POSITION LOADING: OBC +30%, IFC +20% Material Specifications
MREC $900
Size Width Height
Material Specifications * DOES NOT DISPLAY ON MOBILE SITE
RATES EXCLUDE 10% GST – PLEASE CONTACT THE eDM 600 900
SALES MANAGER FOR FURTHER DIGITAL OPTIONS
Size Width Height Banner 600 90
FP (trimmed) 210 297 MREC 300 250
Material Specifications
½ page vertical 87 256 ALL SPECS ARE IN PIXELS
Size Width Height
½ page horizontal 185 127
Background Skin* 1920 1200
¹⁄³ page vertical 57 257 Deadlines
Rails (x2)* 160 750
¹⁄³ page horizontal 185 80 Website and eNewsletter online
Billboard* 960 250
¼ page horizontal 185 60 material deadline is five days prior to
Extended Leaderboard 960 90
¼ page square 90 127 publishing. eDM broadcast material
MREC 300 250
ALL SPECS ARE IN MM
deadline is 10 days prior to publishing.
PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS Video 16:9 aspect ratio
Lynette Rochford
ALL SPECS ARE IN PIXELS
Deadlines National Advertising Manager
P: 02 9213 8331
Issue Booking Material Publication
E: lynetterochford@yaffa.com.au
Jan/Feb 10 Dec 19 17 Dec 19 31 Jan 20
Mar/Apr 8 Feb 20 15 Feb 20 24 Mar 20
May/Jun 14 Apr 20 21 Apr 20 25 May 20
Jul/Aug 12 Jun 20 19 Jun 20 27 Jul 20
Sep/Oct 12 Aug 20 19 Aug 20 28 Sep 20
Nov/Dec 13 Oct 20 20 Oct 20 27 Nov 20
Content Marketing
Custom content/advertorial
options are available for all print
and digital platforms. Card rates
apply with a 30% production fee
loading if Yaffa creates the content.
½ PAGE VERTICAL
¹⁄³ PAGE VERTICAL
¹⁄4 PAGE VERTICAL
EXT. LEADERBOARD
RAILS
RAILS
¹⁄4 PAGE BILLBOARD* BANNER
SQUARE
MREC
MREC
½ PAGE ¹⁄4 PAGE
HORIZONTAL ¹⁄³ PAGE HORIZONTAL
HORIZONTAL
UPDATED: 13 JAN 2020
M E D I A K I T 2 02 0
Contact
Lynette Rochford
National Advertising Manager
P: 02 9213 8331
E: lynetterochford@yaffa.com.au
Sam Street
Editor
P: 02 9213 8334
E: samstreet@yaffa.com.au
Helen Davies
Publisher
P: 02 9213 8295
E: helendavies@yaffa.com.au
Published by Yaffa Media Pty Ltd
17-21 Bellevue Street, Surry Hills NSW 2010
P: 02 9281 2333 F: 02 9281 2750
w w w.ya f fa .c o m . a u
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