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M e d i a G U IDE
Online
geprüft
2018
Print Online Events
crossmedia in the market for communications technologies
Online ad formats at a glance
www.funkschau.de/media/showroom
funkschau
special issues
funkschau
events
funkschau – the bi-weekly funkschau special issues report funkschau.de – the IVW audited web Meet the ICT decision makers from
specialised trade journal for ICT about key subjects and events service for communications technologies enterprises, system houses or VADs
professionals: in ICT: with 1.85 m page impressions per year: and expand your partner network:
(IVW Online 09/2016 – 08/2017)
Your customers rely on Added value to read! The place to be for your
News, products, experts knowledge – core business!
funkschau!
just one click away!
2
Media information 2018 Portrait
funkschau power for advertisers:
funkschau is powerful! funkschau meets the requirements of advertisers perfectly.
In Germany there are about 4,000 trade journals. funkschau ranked once more among the TOP 50 of the national top-selling professional journals in 2016.
(according to HORIZONT, published May 2017).
THE medium for ICT decision makers: Everything ICT decision makers need funkschau is powerful!
• CEOs • Call / contact-center • Top ranking: Once more among the TOP 50 of
• CTOs Germany´s top-selling professional journals
• Datacenter
(according to HORIZONT ranking May 2017)
• CIOs • Digital signage
• ICT decision makers • High circulation!
• Printer / MPS
Total circulation of 34,295 copies, sold circulation: 5,687
• System integrators • Landline & mobile radio copies. Subscriptions: 4,625 copies
• Resellers • M2M / IoT / industry 4.0 (Source: IVW quarterly average Q3/16 - Q2/17)
• VAR‘s • Managed services / cloud • Extensive online coverage: 1.85 million page impressions p.a.
• System houses • Test & measurement (according to IVW-Online 09/2016 – 08/2017)
Industrial sectors: • Mobile solutions • The funkschau newsletter reaches more than
Carriers and operators, ICT manufacturers, services (trade, bank, • Networks 12,600 recipients with each issue.
insurance, health care), ICT consulting, authorities • Security (as per 09/2017)
• Software (CRM, ERP etc.)
• Telephone systems
• Unified communications & collaboration
• WLAN
High credibility. Strong acceptance. A reliable partner for 90 years.
3
Media information 2018 Circulation breakdown
Circulation audit: Structure of the domestic market circulation by Nielsen areas
*
Circulation breakdown: Copies per issue/annual average
(July 1st 2016 to 30th June 2017)
Print run: 34,771
Kiel
Total circulation: 34,295 Abroad: 465 Rostock
Nielsen V + VI
Sold circulation: 5,687 Abroad: 145
6 7.6 % = 2,577 copies
Nielsen I
Subscriptions: 4,625 Members: 3,383 19.0 % = 6,438 copies
Bremen 5
1 Berlin
Other sales: 1,062
Controlled circulation: 28,608
Muenster
Nielsen II
Remainder, archive and 476
19.8% = 6,704 copies
2 Nielsen VII
customer copies: Cologne
7 5.8 % = 1,953 copies
3a Erfurt Dresden
Frankfurt
Koblenz
Nielsen IIIa
Geographic circulation breakdown: 14.3 % = 4,847 copies
Nielsen IV
Economic region Share of total circulation Nuremberg
21.3 % = 7,199 copies
Stuttgart
% copies
Germany 98.6 33,830 Nielsen IIIb
4
12.2 % = 4,112 copies
3b
Munich
Austria 0.4 140 Freiburg
Switzerland 0.5 186
Other countries 0.4 140
Total circulation 100.0 34,295
Subscription prices:
Summary of the survey methodology: Domestic subscription: € 129.-
4 Base (domestic total circulation) 33,830 = 100% Overseas subscription: € 139.-
Period of analysis: July 2017 Single copy price: € 6.-
* except special issues Nielsen Marketing Research
Leserdaten
funkschau
Media information 2018 Reader analysis funkschau
How many employees does your company or organisation have? Which industrial sectors does your company serve?
Company size Industrial sectors
500 and more no answer 1-9
17% 1% 17%
ICT consulting 31%
VAR, system houses, ICT retailers 28%
100 - 499
20%
Industry and consumer goods 27%
10 - 49
21%
Operators / service providers 17%
50 - 99
24%
Trade, bank, insurance 16%
Organisation, public services 22%
Science, education 5%
Manufacturer of ICT infrastructure 13%
What´s your main area of responsibility in your company?
Position Transport/logistics 9%
CEO 21% Others 10%
CIO 26%
CFO 5%
(Multiple answers possible)
Head of ICT 71%
CTO 9%
System integrator 18% Analysis of recipients database funkschau (July 30th, 2016);
Base: constant recipients of funkschau
Others 3%
(Multiple answers possible)
5
Media information 2018 Reader analysis funkschau
Which sources do you use for information about products, services and
industry news concerning communications technology? Which topics are you interested in?
Information use pattern Interest in topics
Professional journals of editorial houses 83%
Carrier infrastructure 74%
Newsletters of independent
33%
specialised media ICT services 86%
Websites of independent
56%
specialised media M2M communications 63%
Manufacturer websites 58%
Datacenter 68%
Manufacturer and supplier leaflets
38%
and brochures Mobile solutions 47%
Manufacturer and supplier
14%
direct mails Distribution / retail 43%
Exhibitions,
38%
events, congresses Measuring technologies 56%
Internet platforms
28% Unified communications 79%
(user forum, portal)
Seminars, workshops,
18% Digital signage 7%
training
Mobile applications (apps)
6% Security 86%
for smartphones and tablets
Social networks
12% Call-center / contact-center 67%
(Facebook, Twitter, XING, etc.) (Multiple answers possible)
Printer 44%
Have you ordered a product or a service as a result of an ad or an article in funkschau, Made in Germany 38%
or informed yourself in preparation for a purchase within the last 12 months?
Telecommunications equipment 91%
Action as a result of ads and articles
Cloud 81%
No action Yes, purchased once
9% 16% Smart home 69%
(Multiple answers possible)
Yes, informed myself Yes, purchased
in preparation for a several times
purchase 34%
41%
Source: funkschau reader survey 9/2014, base=387
6
funkschau editorial calendar
Issue Publication Ad closing Deadline for
date date print material
Jan 26, 2018 Jan 9, 2018 Jan 15, 2018 IoT/M2M cyber security mobile office wireless LAN IT outsourcing
1+2
January
Jan 26, 2018 Jan 5, 2018 Jan 11, 2018 ISE - Integrated Systems displays & projectors digital signage in software platforms digital out of home
DIGITAL
Europe practice
SIGNAGE
Feb 16, 2018 Jan 30, 2018 Feb 5, 2018 telecommunications physical security call and contact center managed services/ printers/MPS
February
3+4 systems cloud-services
Feb 16, 2018 Jan 26, 2018 Feb 1, 2018 EU-DSGVO identity and access security automation monitoring data management
DATA PRO-
management
TECTION
Mar 9, 2018 Feb 16, 2018 Feb 22, 2018 digital transformation unified broadband expansion CRM/ERP measurement
5 communications &
collaboration
March
Mar 9, 2018 Feb 16, 2018 Feb 22, 2018 UPS server monitoring virtualization security
DATA-
CENTER
Mar 29, 2018 Mar 12, 2018 Mar 16, 2018 5G storage All-IP documentation / connected car
6 enterprise information
management
Apr 13, 2018 Mar 23, 2018 Mar 29, 2018 desktop telephones cyber security backup mobile office big data
7
Apr 27, 2018 Apr 10, 2018 Apr 16, 2018 digital workplace smartphones managed services/ virtual and augmented IT outsourcing
April
8 cloud-services reality
Apr 27, 2018 Apr 6, 2018 Apr 12, 2018 Wireless LAN SDN/SDWAN monitoring security networks
INTELLI- infrastructure
GENT NET-
WORKS
7
funkschau editorial calendar
May 18, 2018 Apr 27, 2018 May 4, 2018 telecommunications unified communications digital signage video services smart city
9+10 systems & collaborations and conferencing
May
technologies
DATA- May 18, 2018 May 25, 2018 May 2, 2018 storage cabling hosting/housing datacenter provider/ DCIM
CENTER services
Jun 1, 2018 May 11, 2018 May 17, 2018 CEBIT digital transformation ALL-IP cyber security printer/MPS
11
Jun 1, 2018 May 8, 2018 May 15, 2018
JUNe
CASE
STUDY
Jun 29, 2018 Jun 12, 2018 Jun 18, 2018 digital workplace IoT/M2M measurement CRM/ERP headsets
12
13 Jul 20, 2018 Jul 3, 2018 Jul 9, 2018 virtualization monitoring managed services/ call- and contact-center backup
+ cloud-services
14
JULy
MADE IN Jul 20, 2018 Jun 29, 2018 Jul 5, 2018
GERMANY
15 Aug 24, 2018 Aug 6, 2018 Aug 10, 2018 telecommunications physical security UPS document / enterprise storage
+ systems information
AUGUST
16 management
Aug 25, 2017 Aug 3, 2017 Aug 9, 2017 migration telecommunications special services security ALL-IP in the channel
All-IP systems, phone and fax
8
funkschau editorial calendar
Sep 14, 2018 Aug 28, 2018 Sep 3, 2018 unified communications data protection digital signage printer/MPS video services
17 & collaboration and conferencing
technologies
September
DATA- Sep 14, 2018 Aug 24, 2018 Aug 30, 2018 USP servers monitoring virtualization security
CENTER
Sep 28, 2018 Sep 11, 2018 Sep 17, 2018 storage smartphones managed services/ connected car test & measurement
18 cloud services
SECURITY Sep 28, 2018 Sep 7, 2018 Sep 13, 2018 it-sa managed security mobile security network security malware protection
XPERT services
Oct 12, 2018 Sep 24, 2018 Sep 28, 2018 big data IT outsourcing CRM/ERP wireless LAN 5G
19
DIGITAL Oct 12, 2018 Sep 20, 2018 Sep 24, 2018 unified communications cloud services mobility security change management
October
WORK- & collaboration
PLACE
Oct 26, 2018 Oct 9, 2018 Oct 15, 2018 telecommunications IoT/M2M SDN/SDWAN mobile office broadband extension
20 systems
CASE Oct 26, 2018 Oct 5, 2018 Oct 11, 2018
STUDY
Nov 9, 2018 Oct 22, 2018 Oct 26, 2018 All-IP desktop telephones virtual and augmented printer test & measurement
21 reality
November
Nov 23, 2018 Nov 6, 2018 Nov 12, 2018 unified communications headsets digital transformation cyber security virtualization
22 & collaboration
DATA- Nov 23, 2018 Nov 2, 2018 Nov 8, 2018 storage cabling hosting/housing datacenter provider/ DCIM
CENTER services
23 Dec 7, 2018 Nov 20, 2018 Nov 26, 2018 UPS digital workplace monitoring digital signage CRM/ERP
December
+
24
Dec 7, 2018 Nov 16, 2018 Nov 22, 2018
WINNERS
9
Sonderhefte
Media information 2018 funkschau special issues
Special issue datacenter funkschau.de
Special issue data protection
There are a lot of areas in the datacenter As of May 25, the European General Data
that need improvement. Most notably, Protection Regulation (EU-GDPR) will come into
increased performance and reduced Sonderheft force. In accordance with this regulation, there are
costs. Consolidation, virtualization, Datenschutz many new obligations for companies, in particular
new architecture, convergence of in the fields documentation, risk evaluation and
telecommunications and network technology controlling. What is needed, are state-of-the-
as well as optimized rack and cooling systems art solutions. This causes uncertainty among IT
may help to save costs – also when there is responsible managers: Which products and services
tightened compliance and safety regulation. are necessary? How to ensure transparency
Four special issues highlight this topic. and documentation of customer data? How to
communicate and report in a crisis situation?
The funkschau special issue data protection
provides hints and instructions regarding a GDPR
consistent security strategy.
Topics:
Cabling/infrastructure Energy supply Monitoring Topics:
Perfect for your Security automation Employee seminars
Security (IT and physical) Carrier/interface Cooling, climate cross-media campaign:
Active components Managed services Storage, backup Data management Data security impact
+ Special issue: With more than 34,700
Virtualization and Software defined IT management assessment
print copies delivered to the desk of key Monitoring
consolidation datacenter Power supply decision makers Security strategies
Identity and access
+ Microsite: Extensive online coverage of management Crisis communication
Special issue Publication Ad closing Deadline for
funkschau.de - 1.85 m page impressions
datacenter date date print material p.a.
1/2018 Mar 9, 2018 Feb 16, 2018 Feb 22, 2018 (according to IVW-online 09/2016 – 08/2017)
Special issue Publication Ad closing Deadline for
2/2018 May 18, 2018 Apr 25, 2018 May 2, 2018 + Special newsletter: Each mailing data protection date date print material
3/2018 Sep 14, 2018 Aug 24, 2018 Aug 30, 2018 reaches more than 12,600 ICT key
Feb 16, 2018 Jan 26, 2018 Feb 1, 2018
decision makers (as per 09/2017)
4/2018 Nov 23, 2018 Nov 2, 2018 Nov 8, 2018
10Media information 2018 funkschau special issues
Special issue case study Special issue Made in Germany
Benefit from funkschau‘s special issue case Innovative spirit and expertise with the
study to present your successful customer german seal of quality are convincing sales
solutions in sophisticated advertorials. arguments. Products and services „Made
in Germany“ are still signifying reliability in
funkschau‘s special issue case study
construction, execution, accuracy and per-
provides high attention among your
sistence. But new communication platforms
target group. Exceptionally high coverage
like social media, cloud and mobile internet
is guaranteed via crossmedia coverage,
bring more and more dynamic to the
combining print and online.
market. What must happen, so that quality
is a competitive differentiator and Germany´s
principle of success in the global market
also in 20 years? funkschau puts the seal of
quality to the test.
funkschau‘s special issue case study provides Set your flag – with your company presentation
solutions for challenges in all areas of ICT: in the funkschau special issue „Made in
Germany“ with a controlled circulation of more
Unified communications &
collaborations
Storage
Internet of Things
ICT services
All products and solution areas which
than 34,700 print copies and on the special
Call-center / contact-center Mobile working support professional communications microsite.
Telecommunications systems Security in all enterprise concerns
Datacenter
Special issue Publication Ad closing Deadline for Special issue Publication Ad closing Deadline for
case study date date print material made in Germany date date print material
1/2018 Jun 1, 2018 May 8, 2018 May 15, 2018 Jul 20, 2018 Jun 29, 2018 Jul 5, 2018
2/2018 Oct 26, 2018 Oct 5, 2018 Oct 11, 2018
11Media information 2018 funkschau special issues
funkschau.de
Special issue future workplace funkschau.de
Special issue digital signage
Digitization penetrates the entire business world step by Retail and the service industry notice how their customers are becoming
Sonderheft Sonderheft
Digital Workplace step, breaks with silo mentality and requires new paths Digital Signage ever more ambitious: they are increasingly demanding digital informa-
and efficient tools of cooperation and communication. The tion about products or services. The German digital signage market is
modern workplace is digital and mobile - employees access growing steadily, but the more individual the requirement, the more
various business applications with various end devices and complex is the approach. funkschau explains what has to be consi-
at any location. The special issue future workplace addresses dered in the introduction of a digital signage strategy, how concrete
solution providers for the „digital workplace“. application scenarios look like and what will be possible in the future.
A platform for hardware and software vendors, system integrators and
consultants, content marketeers, DS agencies and full-service providers.
Unified communications & collaboration Intranet strategies
DS monitors, -displays and -projectors RoI consideration
Cloud services Change management and
IT hardware for DS scenarios (Mobile) connectivity and networking
IT infrastructure requirements employee development
Software solutions Industry solutions - hotels, education,
Security concepts for the digital workplace Digitalization strategies
Content management healthcare, culture, PoS e.g.
Data protection & compliance
Special issue Publication Ad closing Deadline for Special issue Publication Ad closing Deadline for
future workplace date date print material digital signage date date print material
Oct 12, 2018 Sep 20, 2018 Sep 24, 2018 Jan 26, 2018 Jan 5, 2018 Jan 11, 2018
funkschau.de
Special issue securityXpert Network security Security intelligence Data protection
The topic of digital transformation is permanent in the media. Malware protection Video monitoring Managed security
Sonderheft
It promises new business models and possibilities of added va- Mobile security Access control
security
lue. It is clear: Security is a must-have. The security equipment
of products and business models has become a requirement for
Special issue Publication Ad closing Deadline for
success. Security is an important differentiation factor in our securityXpert date date print material
agile markets that no company should neglect.
Sep 28, 2018 Sep 7, 2018 Sep 13, 2018
The special issue securityXpert provides guidance on setting up
and improving corporate security.
C Y B E R S E C U R I T Y
12Media information 2018 funkschau special issues
funkschau.de
Special issue intelligent networks Special issue ALL-IP
The search for the right network solution offers The shutdown of ISDN is approaching, the future
many approach possibilities - and enormous of communications is called IP. The special issue
Sonderheft
potential. Cabling concepts and suppliers have provides ICT decision makers in companies as
Intelligente their advantages and disadvantages. First step is well as system houses with basic principles,
Netzwerke
the analysis of broadband, security, scalability and strategies and tips to successfully master the
availability requirements in order to implement migration to All-IP. The All-IP special issue offers
intelligent networks, profit fom developments manufacturers, service providers, integrators and
such as software defined networks and be ready measurement technicians an attractive platform
for the increasind data flood. without waste coverage.
SDN/SDN-WAN Infrastructure, value added services, quality of service Technical requirements of IP migration
LAN Broadband extension VoIP versus All-IP: speech meets data communication
MPLS, IPSec, ATM, Frame relay Network optimization, analysis and troubleshooting Hybrid or All-IP: gentle or hard changeover?
VPN Design emergency call and special services IP-capable
Artificial intelligence / automation Security and reliability in the IP network
Wireless LAN Unified communications and cloud: added value of the migration
Special issue Publication Ad closing Deadline for Special issue Publication Ad closing Deadline for
intelligent date date print material All-IP date date print material
networks Aug, 24 2018 Aug 2, 2018 Aug 8, 2018
Apr, 27 2018 Apr 6, 2018 Apr 12, 2018
13Media information 2018 Ad specials
Front cover page ad Flap Services
(according to requests of the
customer):
This advertising form offers Benefit from the enormous n Concept (in agreement with the
an exclusive placement on attractiveness of the customer)
funkschau‘s title page. cover pages of funkschau.
Format: n Editorial development and
Cover page:
210 mm width x 297 mm height w 132 mm x h 196 mm consulting
Inside: n Layout (funkschau layout or
w 132 mm x h 297 mm
customers´ corporate design)
n Print/processing
n Optional foreign-language editions/
versions
n Loose or bound insert / tip-on in
funkschau
Jetzt eine Mitschnittlösung wählen, die auch IP kann
advertorial l Ferrari electronic l 9
Advertorial Customised
Bereit für Mifid ii?
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publishing
und Wertpapierhändler ab dem 3. Januar 2018 gesetzlich verpflichtend. Sämtliche
Telefongespräche rund um den Kauf oder Verkauf von Finanzinstrumenten müssen
dann aufgezeichnet und bis zu sieben Jahre archiviert werden. Betroffene
Unternehmen benötigen also eine Mitschnittlösung, die zeitnah einsatzfähig ist und High credibility in the editorial Your editorial article
langfristig auch in der IP-Welt alle Anforderungen erfüllt.
➤ Um die rechtlichen
gaben der MiFID-II-Richtlinie
Vor- zieht ein Fehler enorme recht-
liche Konsequenzen nach sich.
environment and look-and-feel embedded in an individual
and awareness catching
erfüllen zu können, müssen Um auf diesem schmalen Grat
1/1 page: 4,500 characters
Unternehmen vorhandene Lö- zu bestehen, muss ein System
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14Media information 2018 Ad specials - funkschau TV
Customised publishing – Videos
your tailor-made special issue
Present your company in a short, professionally produced clip in web quality.
funkschau offers individual print and online
communication solutions. We can create for The media center of funkschau.de is the perfect platform for your video.
you the ideal ad presence. The possibilities
range from the customer publishing of
complex solutions and products in booklets or Service:
advertorials to regular customer magazines.
Length: ca. 2 minutes
Post production
Placement of the clip in the media center of funkschau.de
Full right of utilisation by advertiser
Video interview:
Video interview with funkschau
5 - 10 editorial technical and sales questions
about your product
Cut 3-5 minutes
Placement in the funkschau TV channel
Video optional for own usage
Rate: on request
15Do you
Events / Event services want t
becom o
e a par
Get mo tner?
re infor
and pa mation
rticipat
e in
2018!
The funkschau Digital Workplace Forum addresses the important issues of the workplace of the future. For one day, decision markers of various indus-
tries inform themselves in practice speeches about success strategies around digital work and what impact this means to business culture. The Digital
Workplace Forum is an information and interdisciplinary communication platform for an exciting get-together of innovation drivers, technology experts
and users from various industries. Manufacturers, services providers, distributors and system houses find here a perfect platform to showcase their
strategies, technologies and solutions to a top-class professional audience – directly without waste coverage.
Topics at funkschau Digital Workplace Forum: Your benefits:
Digital workplace strategies Neutral interdisciplinary platform with high information intensity
Unified communications & collaboration Hotspot for desicion makers such as CEOs, CIOs, CTOs, workplace managers
and digitalization managers
Cloud services: private, hybrid, public cloud models
Mobile working Direct contact to your specialised target group without waste coverage
Acquisition of new customers and construction of partner network
Data protection and compliance
Strong awareness by promotion in funkschau, funkschau.de and social media
Security concepts for the digital workplace
platforms as well as from partners
Change management and employee development
Intern networking
Agile methods: scrum, design thinking and lean startup
Big data, virtual reality, machine learning: What is in storage for the future? Show your digital strategies and solutions at the Digital
Workplace Forum 2018, October 18th, 2018.
Event details at: www.d igital-workplace-forum.de
16Media information 2018 Event services
Event service: creative & competent
Are you planning an event for your customers or partners? You would like to
surprise with a different location?
Would you like a complete carefree event package?
funkschau is not just publication and web service. Funkschau is also your full-service
agency with added value. You receive promotion and professional organization
performance from a single source - tailor-made according to your specifications.
The publishing house offers you a perfect stage for your performance!
Event services (depending on the requirements)
Concept (in agreement with the customer)
P
rovision of suitable rooms in the publishing house
(conference room for up to 60 participants with modern conference
technology, foyer for reception and networking, own „beer garden“)
O
rganization and event assistance (incl. coordination of service providers,
e.g. catering)
S upport for layout and printing of advertising materials (ads, program, etc.)
as well as banner production
C
ross-media promotion for your events via the funkschau channels print,
online, newsletter
If required, speaker support by funkschau editorial staff
If required, video recording of your event Rate on request (depending on the concept)
17Media information 2018 Advertising rates, valid from Jan 1st, 2018
Advertising formats and rates funkschau - please add valid VAT rate. Printing and binding technique, printing material: see technical data
Format width mm x height mm 4c Publisher´s imprint
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3/4 page horizontal 183 x 205 € 7,250.- Sales director: Eric Weis, e-mail: eweis@weka-fachmedien.de
bleed size 210 x 220 Volume: 90th volume / 2017
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2/3 page vertical 123 x 262 within one year) 3 or more insertions 3 % 6 or more insertions 5%
bleed size 138 x 297 9 or more insertions 10 % 12 or more insertions 15 %
1/2 page horizontal 183 x 132 € 4,895.- 18 or more insertions 20 % 24 or more insertions 25 %
bleed size 210 x 147 Loose inserts: Weight: up to 25g per 1,000 € 290.-
1/2 page vertical 87 x 262 up to 50g per 1,000 € 329.-
bleed size 102 x 297 up to 75g per 1,000 € 372.-
1/2 page advertorial 2,500 charcters + image + logo € 4,895.- including postage
Split-run up to 25g: 10% handling fee
1/3 page horizontal 183 x 82 € 3,560.-
Split-run more than 25g: available on request
bleed size 210 x 97
1/3 page vertical 53 x 262 Bound inserts: 4-pages per 1,000 € 279.-
bleed size 68 x 297 6-pages per 1,000 € 322.-
1/4 page horizontal 183 x 58 € 2,785.- 8-pages per 1,000 € 362.-
bleed size 210 x 73 12-pages per 1,000 € 392.-
1/4 page vertical 37 x 262 Total supplements and bound inserts will be charged to
bleed size 52 x 297 volume discount as one page
cover page + 1 advertorial 210 x 297 € 11,999.- (no discounts, no agency commission provided).
2nd / 3rd / 4th cover page 210 x 297 € 9,985.- Tip-on postcards: Minimum format 1/1 page
flap cover page 132 x 196 on request 74.- € 0/00 gluing fee including postage
(manual processing on request)
flap inside 132 x 297
Rate base: Loose/bound inserts, postcards: 36,200 copies
The bleed size of bled off printed ads Dates: Island ads: b/w per mm € 22.60
is at least 5 mm. Publication frequency: bi-weekly, 24 issues Format content minimum 1 column 53 mm height
Cancellation: Cancellation for Publication dates: see schedule 1 column minimum 44 mm height
advertisements, bound inserts or loose Advert closing dates: see schedule 1 column maximum 106 mm height
inserts is possible free of charge until 2 columns maximum 88 mm height
18 the ad closing date.Media information 2018 Advertising rates, valid from Jan 1st, 2018
Examples advertising formats
1/1 page 3/4 page horizontal 3/4 page vertical 1/2 page horizontal 1/2 page vertical
width x height width x height width x height width x height width x height
210 x 297 mm u 210 x 220 mm u 155 x 297 mm u 210 x 147 mm u 102 x 297 mm u
183 x 262 mm 183 x 205 mm 140 x 262 mm 183 x 132 mm 87 x 262 mm
2/3 page horizontal 2/3 page vertical 1/3 page horizontal 1/3 page vertical 1/4 page horizontal 1/4 page vertical
width x height width x height width x height width x height width x height width x height
210 x 262 mm u 123 x 262 mm u 210 x 97 mm u 68 x 297 mm u 210 x 73 mm u 52 x 297 mm u
183 x 181 mm 138 x 297 mm 183 x 82 mm 53 x 262 mm 183 x 58 mm 37 x 262 mm
u trim size
add 5 mm per trimmed edge for bleed size
Junior page
width x height Title flap cover page Title flap inside page
147 x 210 mm u width x height width x height
132 x 195 mm 132 x 196 mm u 132 x 297 mm u
19Online ad formats at a glance
www.funkschau.de/media/showroom
Overview advertising formats
Overview
Whitepaper Calendar entries Leaderboard
advertising formats
Introduce your whitepaper Make your customers aware of More information on banner
within the editorial environment your important events! advertising see page 23.
Newsletter advertising
of funkschau.de and generate More information on request.
The weekly funkschau.de news- high-quality leads!
letter provides your customers More information on page 25.
with information – quickly,
up-to-date and targeted. More
than 12.600* ICT decision
makers get tailor-made news,
product and expert articles. Super-/Leaderboard €165,- / 115,-
Wide Skyscraper 1
Wide Skyscraper 1
The newsletter is the perfect
advertising medium for product
presentations and event notes.
€ 160,- Tape Ad € 160,-
€ 160,-
See page 26 and 27 for our
newsletter advertising formats. Pushdown € 210,-
* Status 09/2017
Billboard € 255,-
Wide Skyscraper Tape Ad / Pushdown /
Billboard
More information on banner
advertising see page 23. More information on banner
advertising see page 23.
Wide Skyscraper 2
Rectangle Half Page
€ 80,-
300 x 200 € 210,-
Rectangle 300 x 200 € 180,- Half Page
More information on banner More information on banner
advertising see page 23. advertising see page 23.
20Native Ad
€ 255,-
Medium Rectangle
More information on banner
advertising see page 23. Ad
Medium Words Ad Words
Rectangle € 40,-
More information on banner
€ 195,- advertising see page 23.
Native Ad
More information on banner Native Ad
advertising see page 23.
€ 255,-
Online ad formats at a glance
www.funkschau.de/media/showroom
Image gallery advertising
On request
Video advertising
Benefit from the high click-rates Suppliers‘ compass
on funkschau.de and use the
media center as a platform for Enterprises from ICT industry
your adverts – for your pre-roll, introduce themselves in
overlay or trade show clip. the suppliers´ compass at
Host your own video on funkschau.de. Customers get
funkschau.de! various opportunities: from a
More information on page 15. comprehensive company profile
including images and videos right
up to presentations of the latest
events or exhibitions.
Secure your premium entry and be
more visible for your customers!
Flashbar
More information on page 24.
More information on banner Flashbar € 295,-
advertising see page 23.
21Online ad formats at a glance
www.funkschau.de/media/showroom
Online advertisement rates
Microsite Readers´ board
Create your own online presence with a microsite on www.funkschau.de. Secure your customers´ attention by placement of your product and
Present your products, articles and videos on your created site and benefit company information or advertising straight on all sites of funkschau.de.
from the high coverage of funkschau.de. The funkschau advertising format readers´ board is embedded in the
right column of an article site and positioned in all categories.
Services: The position near to the editorial content contributes to a strong
• Product reports, professional articles and videos can be put online communication power. A mouse-over-effect opens a pop-up with
• Infobox for seminars, job offers, picture galleries your information (e.g. ad). At this point a simple klick leads to your
• Free placement of banners on microsite pre-defined URL.
• Announcement and microsite link on funkschau.de homepage
• Max. 20 contributions displayable (changes possible) Perfect for your crossmedia campaign!
• Page impressions on request Publish your 1/1 page ad also on funkschau.de – without any further
efforts – and adress your customers additionally via funkschau.de
newsletter.
Specifications:
• Company logo: 100 x 60 pixels (jpg or gif file)
• Ad: 500 x 700 pixels (jpg or gif file)
• Headline text: max. 60 characters
• Company name
• Weblink
www.funkschau.de/partnerzone
Rate: € 4,950.- / month Rate: € 1,500.- / month
Min. booking period: 2 months
22er year Media information 2018 Online advertisement
e impre ssions p
5 m. pag
7)
- 08/201
1.8 W online
09/2016
Banner advertising (source IV
Wallpaper
Super-/Leaderboard Full Banner
Wide Skyscraper 1
Wide Skyscraper 1
Page
Peel
Half Page
Tape Ad
Pushdown
Billboard
Ad
Words
Wide Skyscraper 2
Rectangle
Half 300 x 200
1st position Medium
Page
Rectangle Rectangle
300 x 200
2nd position
Native Ad
Flash Bar
Super Leaderboard Tape Ad Wallpaper
€ 165,- / 1.000 ad impressions € 160,- / 1.000 ad impressions € 225,- / 1.000 ad impressions
(970 x 90 pixel, max. 200 KB) (970 x 30 pixel, max. 200 KB) Leaderboard (728 x 90 pixel)
Leaderboard Pushdown + Skyscraper (160 x 600 pixel, max. 200 KB)
€ 115,- / 1.000 ad impressions € 210,- / 1.000 ad impressions Medium Rectangle / Boombox
(728 x 90 pixel, max. 200 KB) (970 x 90 pixel to 970 x max. 415 pixel, max. 200 KB) € 195,- / 1.000 ad impressions, (300 x 250 pixel, max. 200 KB)
Wide Skyscraper 1 Billboard Native Ad
Position 1 € 160,- / 1.000 ad impressions € 255,- / 1.000 ad impressions € 255,- / 1.000 ad impressions
(160 x 600 pixel, max. 200 KB) (970 x 250 pixel, max. 200 KB) image (min. 623 x 351 pixel, 16:9), logo (max. 300 x 45 pixel).
Headline text: max. 50 characters incl. space characters;
Wide Skyscraper 2 Full Banner
Text: max. 80 characters incl. space characters, max. 200 KB
Position 2 € 80,- / 1.000 ad impressions € 85,- / 1.000 ad impressions
(160 x 600 pixel, max. 200 KB) (468 x 60 pixel, max. 200 KB) Ad Words
Ad Words logo/image: € 40,- / 1.000 ad impressions
Floating Wide Skyscraper Rectangle 300 x 200
Logo/image 104 x 110 pixel
€ 230,- / 1.000 ad impressions € 180,- / 1.000 ad impressions
(160 x 600 pixel, max. 200 KB) (300 x 200 pixel, max. 200 KB), Ad Words logo/image + text: € 50,- / 1.000 ad impressions
1st or 2nd position to availability logo/image 104 x 67 Pixel
Half Page Text 42 characters incl. space characters
€ 210,- / 1.000 ad impressions Flashbar
(300 x 600 pixel, max. 200 KB) € 295,- / 1.000 ad impressions Page Peel
(970 x 100 pixel, max. 200 KB) € 120,- / 1.000 ad impressions
in categories only, sticky (100 x 100 pixel respectively 500 x 500 pixel,
Data formats: GIF, JPEG, HTML, PNG max. 200 KB),
Data format: JPEG only
23Online ad formats at a glance
www.funkschau.de/media/showroom
Online advertisement
Suppliers´ compass
Companies from ICT industry show their competences in the Free QR code service
supplier´s compass of www.funkschau.de. It offers various The direct link to your entry in the
possibilities to present your company: from a complete suppliers´ compass: we provide you
company portrait including images and videos to company with your personal QR code – on
events and trade shows. The exclusive ranking system ranks request with your company logo.
premium customers first when a product is searched for. Perfect for your print advertising
media!
Your premium listing includes:
• Company portrait
• Contact data
• Product portfolio
• Images
• Videos
• Whitepaper
• Event listings
• Editorial mentions / articles Keyword booking
• Ranking with logo in product search (context sensitive advertising)
(only with a premium listing)
Be up front - it´s on you! For example ICT services, telecommunications
Each product search concerning your company pushes
your company as premium supplier inclusive logo to equipment, unified communications, etc.
the top listing
For every article that includes the keyword, an entry is
Rate: € 1,990.- / year placed in the infobox with your premium listing.
no discounts e!
for fre Rate: € 990.- / year and keyword
yword
One ke (12 months max.)
no discounts
24Media information 2018 Online advertisement
Whitepaper Webinar
Take the chance for lead generation - present your whitepapers Transfer specific know-how to your customers and actively involve
embedded in the funkschau editorial environment. Upload and your customers and prospects in this live event. Your audience can ask
publication of your whitepapers is a free service. It´s on your decision you questions via chat. Emphasize the advantages of your company´s
to buy the generated leads. products and competence in a dynamic and interactive presentation.
• Infobox to announce the whitepaper
• Presentation of the whitepaper including your corporate logo Services:
within the download area
• Advance notice of the webinar in 2 newsletters of funkschau.de and
• Format whitepaper: .pdf, .doc, .xls, .ppt in one category for one month
• Company URL (linked to your website) • Customised newsletter to qualified users
• Information page: headline, teaser and short description
• Format corporate logo: .jpg, .tif, .gif, .eps • Registration of users
Hosting for free • Technical realisation of the webinar and guidance to speakers
Leads available on request € 19.- / Lead • One live broadcast incl. moderation
Optional: customised newsletter to registered users. • Archived webinar is available for registered users as an
Address interested users without waste coverage. on-demand webcast for download
Rate: € 4,990.-
(no discounts)
ion
enerat
Lead G
ion
enerat
Lead G
25Online ad formats at a glance
www.funkschau.de/media/showroom
Leaderboard
Premium placement (630 x 90 pixel, max. 200 KB)
Newsletter advertising Leaderboard 790,- Data format: PNG, GIF*, JPEG
The weekly funkschau.de
newsletters bring the latest
news fast and precisely to Lieber Herr Mustermann,
your target group. More der Arbeitsplatz der Zukunft – das ist weit mehr als eine technologische
Entwicklung. Zwar fußt der Wandel der Arbeitswelt auf mächtigen Werkzeugen
than 12,600* ICT decision wie Unified Communications oder Cloud-Lösungen, im Zentrum des Wandels
makers receive tailor-made steht jedoch der Mitarbeiter. Falsch angegangen, können Abteilungen Digital-
Workplace-Konzepte nicht nur tragen, sondern auch ausbremsen oder ganz
informations and expert zum Scheitern bringen. Denn wie die Studie „Arbeitsplatz der Zukunft“ von
articles. The newsletter is the Sipgate zeigt, beziehen viele Unternehmen ihre Mitarbeiter nicht ausreichend in
perfect advertising platform to entsprechende Projekte ein.
publish your product news end Stefan Adelmann Chefredakteur funkschau
events.
* As per 092017 Billboard
Premium placement (630 x 200 pixel, max. 60 KB)
Native Ad/Text ad/Billboard/Leaderboard Data format: PNG, GIF*, JPEG
All newsletter ad formats are 890,-
optimized for mobile devices.
Position 1 + 2
Native Ad/Text ad/Billboard/Leaderboard
790,-
Position 3
Native Ad/Text ad/Billboard/Leaderboard
26 690,-Ad Words
Ad Words Ad Words (291 x 156 pixel, max. 200
590,- 590,- KB)
An image to be supplied by
the customer (logo or logo
with textual content)
Appointment
Data format: PNG, GIF*, JPEG
Text: 130 characters max. incl.
spaces and URL (max. 1 link)
490,- €
Native Ad without logo
The editorial staff of funkschau.de Ceribusam accae autempore dollamu saectia cor Visualization like articles
reserves the right to edit the articles in autenimus Ebis ma doluptur, tem exped ut magnis
Header + text + URL
corporation with the customer. magni omnihic te pori duntium harum assunti
numquam eium renis ratur sam si con re rendaes Picture: 225 x 127 pixel, max.
tiuntia que volo eum quunt, nonet aut idunt quam 200 KB
quati denda ne cuptae sit et auta dit eum et Headline: 40 characters max.
Technical details at
www.funkschau.de/ text 300 characters max.,
media/showroom incl. spaces
Data format: PNG, GIF*, JPEG
Text Ad incl. logo
Ceribusam accae autempore dollamu saectia cor
autenimus Ebis ma doluptur, tem exped ut magnis Visualization like articles
magni omnihic te pori duntium harum assunti Header + text + logo + URL
numquam eium renis ratur sam si con re rendaes (max. 1 link)
tiuntia que volo eum quunt, nonet aut idunt quam
quati denda ne cuptae sit et auta dit eum et Picture: 225 x 127 pixel, max
200 KB
Logo: 150 x 50 pixel
Headline: 40 characters max,
text 300 characters max, incl.
spaces
Data format: PNG, GIF*, JPEG
*GIF without animation
27Technical data
Printing technique / completion
Printing technique:
Cover: Sheetfed offset
Content: Role offset Loose inserts / bound inserts / tip-on ads / CDs
Paper: 60 gsm, upgraded newsprint paper Loose inserts:
Processing: Saddle stich binding Minimum format: 105 mm width x 148 mm height
Format: 210 mm width x 297 mm height Maximum format: in height and width 10 mm smaller than magazine
Add 5mm per trimmed edge for bleed size Minimum weight: 150 gsm for single leaf
Type area: 183 mm width x 262 mm height Maximum weight: on request
Place all picture elements (including logos, QR codes) 4 mm from the outer edge. Positioning: best possible
Files preferably as unseparated individual pages in PDF format V1.3 or V1.4. Loose inserts must be delivered cut and folded and as a finished product and be adapted
Exact specifications can be obtained from the following contact persons: for mechanical processing.
Teresa Manuri, phone +49 89 25556-1482, fax +49 89 25556-1690, Placement possibilities: print run, part of circulation by zip-codes or by Nielsen areas.
tmanuri@weka-fachmedien.de
Stefan Buchner, phone +49 89 25556-1481, fax +49 89 25556-1690, Bound inserts:
sbuchner@weka-fachmedien.de Minimum size: 105 mm width x 148 mm height
Maximum size: format of the magazine
Please transmit your digital data as a PDF via data medium (CD-ROM), e-mail or FTP. Trimmed pages must have an additional 5 mm on each border to be cut off.
For detailed specifications please ask your contact person. Minimum weight: 100 gsm for 4-page-products
File names should be given as in the example: Placement only between the different sections.
customer_funkschau_issue (e.g. company_funkschau_1_18) Bound inserts must be folded and delivered in uncut format and be adapted for mechanical processing.
tip-on ads:
Proof: Content proofs must be delivered in 4c based on the standard ”PSO_INP_Paper_eci. icc” Folded products must be close to the gutter and be adapted for mechanical processing.
for offset printing. Positioning on request.
Placement possibilities: print run and part of circulation of the tip-on ads by zip codes.
Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci.icc”
for offset printing, unless we may not print your ad. The appropriate profiles may be CDs:
downloaded at www.eci.org. Positioning on request.
Small tonal value deviations are respectively within the tolerance range of the web
offset printing. Black tone surfaces are to be underlined with 40% raster in cyan. Delivery date and delivery address for loose inserts, bound inserts and tip-on ads:
The correct proof parameters must be observed. Otherwise your ad can´t be realized Please ask your contact person.
with the common tolerances of the process.
L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 Geldern
In case of questions or problems please ask your contact person.
Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for funkschau-issue xy/2018“
FTP access: On request
Terms of payment: % discount for advance payment within 8 days after date of invoice or
2
net payment within 21 days of invoicing
Bank details: HypoVereinsbank, München
Bank code: 700 202 70
Account No.: 35 704 981
IBAN: DE37 7002 0270 0035 7049 81
SWIFT (BIC): HYVEDEMMXXX
VAT No.: DE 811 190 616
28General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2017)
1. An „order“ in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements 21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they
of an advertiser or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement will abide by the applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a
of online advertising on the web sites of the publisher. These terms and conditions will also apply to an order for third-party inserts in the responsibility on their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the
magazines brought out by the publisher. Online advertising will cover banners, pop-ups, special interest and keyword placements. insertion of advertising material in the online offering of the publisher, the client also affirms that they will abide by the precepts of the German
2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the Telemedia Act (TMG) and/or of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection,
contract, that is unless the publisher expressly agrees to them. processing and use of personal data.
3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one 22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless
month in advance. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the substitute advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow
latter with effect for existing contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or a reasonable term set them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a
more terms and conditions of the contractual relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal reduction of payment (abatement) or cancellation of the order (redhibitory action).
situation. 23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should
4. The order will be concluded with the acceptance of the client‘s order by the publisher. Such acceptance may be in writing or by e-mail. subsequent fulfillment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (red-
5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the advert- hibitory action).
ising agency and not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named 24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live;
by the advertising agency as the ordering party and the issue of an order to the advertising agency verified in writing. otherwise a warranty claim may no longer be enforced.
6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing 25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or
with advertising parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part. grossly negligent behavior. This does not apply in as much as the publisher violates principal obligations of the contract.
7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher 26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses
is free to insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain especially in terms of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in
place of the particular magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in cases of petty negligence the liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability
the particular number, the particular edition or at the particular place of the magazine, the publisher is authorized to insert in another number Act and for injury to life, body or health the publisher is liable according to statutory provisions.
at a suitable spot. Categorized ads will be printed in the particular column without the need for an express agreement. 27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origin-
8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client‘s interests. The client ation of such claims, that is unless they are founded on claims of deliberate negligence.
is not entitled to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the 28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include
date of appearance of online advertising for technical or other comprehensible reasons. all error corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties.
9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will termin- 29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement.
ate insertion of the online advertising immediately after receipt of the cancellation. 30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for
10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within advertising material are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to
a shorter term the publisher is entitled to bill the following costs: ongoing orders, price increases one month after announcement of the terms and conditions. If payment for online advertising is billed on a
- 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion; CPM basis, the publisher will inform the client on request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks
- 50% of the net value of the order for cancellation within one week of the commencement of insertion; to ad impressions) of the web sites where the online advertising of the client is placed or, if payment is billed on a pay-per-click basis, of the
- for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion number of actual clicks.
of online advertising. The price of online advertising already inserted will also be billed. 31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment
Cancellation terms print: Cancellation is possible free of charge until the ad closing date. is agreed in writing. Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion
11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at of a number of advertising means or upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are
the latest. adhered to. Upon non-adherence to the agreed quantity or time frame, the publisher is entitled to recalculate the discount proportionally to
12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of the difference between the discount granted and that corresponding to the actual quantity.
the content, origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official 32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in
stipulations, or their publication is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation the sense of para. 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further
of a specimen of the supplement or their approval. Supplements that create the impression with the reader, through their format or layout, execution of the current order on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded
of being a constituent part of the magazine or that contain third-party advertisements will not be accepted. Refusal of an order will be doubts about the solvency of the client, the publisher is entitled even during the running time of agreed advertisements to demand advance
communicated to the client immediately. Advertisements that are not recognizable as advertisements because of their editorial composition payment of the amount due when the advertisements are completed and payment of any outstanding invoices, regardless of any originally
may be identified by the publisher by the word „Anzeige“ [Advertisement]. In as much as online advertising is not obviously advertising, the agreed time for payment, before publishing any further advertisements.
publisher may also identify it as such, in particular by the word „Anzeige“ [Advertisement], and/or set it off from the editorial content to make 33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement
its advertising nature plain. cutouts, proof pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding
13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for certification by the publisher of the publication and distribution of the advertisement.
online advertising. In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format 34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and
or the technical specifications of the publisher, punctually for the print copy deadline. express letters in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are
14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client. kept for four weeks. Letters that are not collected during this time are destroyed.
In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/ 35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises in
or video content is reproduced) the client is responsible for concluding the necessary agreements with GEMA [society for musical performing the sense of this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before claiming
and mechanical reproduction rights in Germany] or other copyright associations and/or owners. such a joint discount. Joint discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher.
15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder). Termination of the affiliation of an enterprise is to be reported immediately; termination of the affiliation of an enterprise also terminates any
16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color joint discount.
are unavoidable without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop 36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After
to be able to check factual correctness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct removal of the obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online
color implementation within the usual tolerances. advertising, or wholly or partly withdraw from the contract. The client has no right to claims for compensation.
17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should 37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to
the publisher discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client alterations to this clause.
making any related claims. The publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a 38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and condi-
result of such computer viruses being infiltrated by the client. tions. An inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the
18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client. term and condition now considered inoperative.
19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to 39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law,
do so by the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial a legal person governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action,
alterations to originally agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of possesses an office or a habitual residence in the Federal Republic of Germany.
the supplied ready to print copy and/or advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/ 40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the
or advertising material not be immediately discernible but only become so in the printing operation and/or upon insertion, the client is not International Sale of Goods.
entitled to raise any claims for an inadequate impression and/or poor insertion.
20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distri-
bution. In this respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for
publication of the advertising material.
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