Media data 2021 We celebrate with special anniversary offers for you! (starting on page 29)
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Media data 2021
We
celebrate with
ersary
special anniv
s fo r yo u!
offer
ge 29)
(starting on pa
Media data and prices for image and product advertising
No. 68 – valid from 01.01.2020
www.vdi-nachrichten.media
Foreword
VDI nachrichten » Media data
VDI nachrichten is the weekly
newspaper for engineers, and Germany‘s
opinion-forming media brand on
technology, business and society.
We look forward to celebrating the
100-year existence of VDI nachrichten in
2021 with our 340,000* readers.
We take this anniversary as an
opportunity to highlight the
technological accomplishments over
the past 100 years as well as
examine key challenges for the future.
We invite all technology enthusiasts
to help shape this event.
Ken Fouhy
Editor-in-chief of VDI nachrichten and
Managing Director of VDI Verlag and VDI Fachmedien
* Source: AWA 2020
Content
Foreword...........................................................................................2 Crossmedia Loose inserts
· Produkte Aktuell......................................................................24 · Loose inserts..............................................................................48
Print and Digital from a single source · Unternehmen im Blick........................................................26 · Nielsen areas..............................................................................49
· Print profile ................................................................................. 4 · Case study....................................................................................28 · Specifications.............................................................................50
· Digital profile ............................................................................. 5 · 100 years of VDI nachrichten.................................... 29
· Anniversary offers..............................................................30 Prices
Readership · VDI Verlag special supplements.................................. 32 · Solus ads ......................................................................................52
· Key Facts – readers and visitors..................................... 6 · Advertorial – print and digital........................................ 33 · Premium placements and special formats......... 52
· Unique and reliable target group quality................ 7 · Customised special supplements ............................. 36 · Advertorials.................................................................................53
· B2B target group segments............................................... 8 · VDI Verlag Expert-Talk.........................................................38 · VDI nachrichten special supplements.................... 53
· Produkte Aktuell......................................................................54
Editors...............................................................................................10 Digital · Unternehmen im Blick and case studies.............. 54
· Podcast – Technik aufs Ohr............................................40 · Digital advertorial...................................................................55
Sections · Newsletter....................................................................................42 · Produkte Aktuell – online..................................................55
· Production & Environment..............................................12 · Whitepapers and webinars.............................................44 · Newsletter....................................................................................55
· Infrastructure & Digital Matters.................................. 14 · Banner advertisement........................................................45 · Podcast...........................................................................................55
· Business/Management/Career....................................... 16 · E-Paper-App................................................................................46
General terms and conditions
Technik Boulevard.................................................................17 Special ad forms of business ...................................................................................56
· Sampling campaigns............................................................47
2021 Publishing calendar ...............................................18 · Cover page advertorial, banderole........................... 47 Technical specifications...................................................58
Trade fairs.....................................................................................22 Publisher's details..................................................................59
Media enquiries.......................................................................59
2 VDI nachrichten » Media data » Foreword / Content
3
Print profile VDI nachrichten –
Core competency
VDI nachrichten » Media data
Total circulation Publication frequency Technology
136,037 copies weekly
Project description
VDI nachrichten distinguishes itself from
Distributed circulation 1
the competition with articles based on
132,216 copies in-house research and exclusive weekly
topics and demonstrates journalistic
Paid circulation1 excellence in the age of industrial transfor-
131,339 copies mation and digitisation. The newspaper’s
primary focus is the manufacturing and
Subscribed circulation1 processing industry segments. Other key
topics include technologies from produc-
Total reach Cross-media reach E-paper tion engineering, networked production,
340,000 automation technology, product and
Readers acc. to AWA 2020 387,000 33,351 copies process design, automotive and traffic
engineering and the energy industries.
Decision-makers Paid e-paper circulation1
207,000
As a wholly-owned subsidiary within the
acc. to LAE 2020
VDI Group, VDI nachrichten is a direct link
Decision-makers acc. to to Germany’s largest engineering network.
LAE 2020
47 % Positioning
VDI nachrichten is the advertising medium
Exclusive readers 2
with maximum target group strength for
engineers and decision-makers in technical
Distributed circulation according to IVW III/2020 Cost effectiveness management. In numerous top decision-
maker target groups, the weekly news
paper is the clear number 1 in terms of
VDI nachrichten (weekly) 136.037 Ex. reach, affinity and/or cost effectiveness.
Most economically
Being connected to the engineering
MM MaschinenMarkt (weekly) 49.790 Ex.3 efficient and most affine
newspaper title in the network of interests and excellence
INDUSTRIEanzeiger (28 x/year) 35.254 Ex.4 target group Technical through VDI nachrichten guarantees
Management. successful target group communication and
Industrial Production (4 x/year) 32.212 Ex.5 maximum advertising power through
1
Source: LAE 2020
effective advertising environments.
Produktion (30 x/year) 31.864 Ex.6
1
Acc. to IVW III/2020 2 Do not read any other daily or weekly newspaper (LAE 2020) 3 Starting in 2021, only 12 issues + 3 special editions
4
Starting in 2021, only 20 issues 5 Starting in 2021, 12 issues 6 Starting in 2021, only 18 issues + 5 special editions 7 Acc. to Copytest 2017
Digital profile ingenieur.de
Technology, Career,
ingenieur.de » Media data
Page Impressions Visits News
2,231,733 Project description
per month 1,378,733 ingenieur.de is the No. 1 news portal for all
IVW 08/2020 per month technology-minded individuals, experts and
management from the engineering sectors.
51.67 %
IVW 08/2020
The publication offers quality information
Growth over the past from a variety of specialties, pooled under
12 months the umbrella of one brand. Everything from
the world of technology. All the latest news
(1,471,411 PI in IVW 08/2019)
from business, research and development as
well as career and recruiting information.
Unique User Fans & Follower
Positioning
0.71 Mio. 125,612 VDI nachrichten addresses your technology
AGOF daily digital facts Publisher's detail topics with two differently oriented business
08/2020, single month, 10/2020 portals: VDI-nachrichten.com is the home
total population 16+ page to the e-paper app and posts select
topical reports from the main editorial staff.
With ingenieur.de, VDI Verlag established
a superior news portal which offers some
30,000 articles of quality journalism on
crucial trends & developments for engineers.
Contacts Podcast
With its unique combination of technology,
career and news content, the platform
67,982 36,020 attracts today's and tomorrow's technical
registered users and Subscribers decision-makers with content that never
newsletter recipients fails to provide professional answers to their
Publisher's detail 10/2020
(double counts possible)
6,996 challenges.
Ø Number of listeners
per episode
Publisher's detail 10/2020
4 VDI nachrichten & ingenieur.de » Media data » Print and Digital from a single source
5
Readers & visitors
VDI nachrichten & ingenieur.de » Media data
Key Facts
Readers & visitors: 85 %
Current and future in the best career age,
between 30 to 59
90 %
influential technical
(LAE average 82 %)
men
decision-makers.
(LAE average 78 %)
44 % 75 %
gross annual income management level
(LAE average 57 %)
over EUR 100,000
(LAE average 35 %)
93 %
men
63 %
(LAE average 78 %)
working in medium-sized &
large companies
(LAE average 47 %)
93 %
college / university
(LAE average 78 %)
94 % 74 %
college / university company and managing
(LAE average 78 %)
directors
(LAE average 57 %)
Source: LAE 2020
Target group quality –
VDI members by professional engineering branch
Construction
Product and Vehicle and traffic Energy and Production and and building
process design engineering environment logistics technology
30,100 24,800 21,400 16,300 15,400
members members members members members
Measurement and Verfahrenstechnik Microelectronics,
automation Materials und Chemie- Technologies of microsystem and
technology engineering Ingenieurwesen life science precision engineering
15,600 12,700 12,100 7,800 5,900
members members members members members
Source: VDI membership directory, as of 07/2020 (number rounded, VDI members in professional societies/areas,
multiple entries included). Membership of the VDI includes a subscription to VDI nachrichten.
6 VDI nachrichten & ingenieur.de » Media data » Readers & visitors
7
Readers & visitors
VDI nachrichten & ingenieur.de » Media data
B2B target group segments: VDI nachrichten
Trade fair visitors Decision-makers with technical
Visit trade fairs several times a year
AND Position level: Senior managers total
151,000
VDI nachrichten
backgrounds
readers* visit a Heads of entire department or sub-departments by role: Senior executives:
trade fair at least Technical executive management / management OR trainer: civil enginee-
once a year ring OR trainer: industrial engineering OR trainer: industrial engineering OR
trainer: engineering / technical sciences OR trainer: (other) technical trainer
Affinity index / Structure in % Affinity index / Structure in %
VDI nachrichten 146 (54 %) VDI nachrichten 235 (73 %)
Welt Print werktags 119 (44 %) Welt Print werktags 108 (33 %)
Süddeutsche Zeitung 115 (43 %) Süddeutsche Zeitung 106 (33 %)
Handelsblatt 110 (41 %) FAS 94 (29 %)
FAZ 103 (38 %) Handelsblatt 93 (29 %)
Die Zeit 94 (35 %) FAZ 93 (29 %)
FAS 86 (32 %) DIE ZEIT 76 (23 %)
151,000
VDI nachrichten
readers have a technical
background.
Source: LAE 2020 * Occupational group: decision-makers Source: LAE 2020
Readers & visitors
VDI nachrichten & ingenieur.de » Media data
B2B target group segments: ingenieur.de
Medium-sized or large companies Senior managers
Medium-sized companies (< 250 employees and up to 50 M EUR Position level: Senior managers total
in turnover/without small/micro businesses) OR major companies
(250+ employees or more than 50 M EUR in turnover)
Affinity index / Structure in % Affinity index / Structure in %
ingenieur.de 134 (63 %) ingenieur.de 133 (75 %)
wirtschaftswoche.de 124 (59 %) wirtschaftswoche.de 118 (67 %)
handelsblatt.com 119 (56 %) handelsblatt.com 117 (66 %)
faz.net 117 (55 %) sueddeutsche.de 117 (66 %)
sueddeutsche.de 116 (55 %) faz.net 116 (66 %)
zeit.de 103 (49 %) zeit.de 103 (58 %)
136,000
ingenieur.de visitors
work in medium-sized or
167,000
ingenieur.de visitors
large companies
are senior managers
(Ø week)
(Ø week)
Source: LAE 2020 Source: LAE 2020
8 VDI nachrichten & ingenieur.de » Media data » Readers & visitors
9
Editorial team
VDI nachrichten » Media data
The specialists sections
send messages from Düsseldorf to the whole country
Every Friday, VDI nachrichten offers facts and analyses from the worlds of technology,
business and society. All specialist sections report from the Düsseldorf editorial
headquarters on innovative technologies, the economy and social developments.
Who are the minds behind the opinion-forming weekly newspaper for engineers?
Get to know the VDI nachrichten editorial team here – subdivided into departments:
www.vdi-nachrichten.com/kontakt/vdi-nachrichten-redaktionsteam/ Editor-in-chief
Ken Fouhy
Production & Environment
Martin Ciupek Stefan Asche Bettina Reckter Iestyn Hartbrich Chantal Kimminus
Infrastructure & Digital Matters
Regine Bönsch Stephan W. Eder Peter Kellerhoff Fabian Kurmann Benita von
Hopffgarten
Business / Management / Career
Peter Steinmüller André Weikard Claudia Burger Wolfgang Schmitz Sandra Radenkovic
Online editorial team Picture editor
Jens D. Billerbeck Sarah Janczura Peter Sieben Kerstin Küster
10 VDI nachrichten » Media data » Editorial team
11
Sections
VDI nachrichten » Media data
Head of Section
Martin Ciupek
Telephone: +49 211 6188-474
mciupek@vdi-nachrichten.com
Section
Production & Environment
Industry 4.0 Production Environment & Life Science
At least 2 pages per issue At least 2 pages per issue At least 2 pages per issue
Mechanical and plant engineering, Mechanical and plant engineering, Research, biotechnology,
production, automation, production, automation, chemistry/process engineering,
logistics, laser, drive technology, agricultural food technology,
food technology engineering, 3D printing/additive environment
manufacturing, design/engineering,
machine tools, laser, materials,
metallurgy, aerospace,
food technology, environment.
VDI nachrichten reports on VDI nachrichten reports on VDI nachrichten reports on Environ-
Industry 4.0 and more in … Production and more in … ment & Life Science and more in …
Issue PD CD Fairs Issue PD CD Fairs Issue PD CD Fairs
all about
1/2/3 15.01.21 07.01.21 CES 1/2/3 15.01.21 07.01.21 17 30.04.21 22.04.21 LABVOLUTION
automation
all about
1/2/3 15.01.21 07.01.21 7 19.02.21 11.02.21 METPACK 23 11.06.21 02.06.21 glasstec
automation
7 19.02.21 11.02.21 METPACK 7 19.02.21 11.02.21 interpack 39 01.10.21 23.09.21 REHACARE
7 19.02.21 11.02.21 interpack 8 26.02.21 18.02.21 Intec 40 08.10.21 30.09.21 Anuga
8 26.02.21 18.02.21 Intec 8 26.02.21 18.02.21 Z
10 12.03.21 04.03.21 TWENTY2X 11 19.03.21 11.03.21 METAV
HANNOVER
11 19.03.21 11.03.21 METAV 12 / 13, 14,15 26.03.21 18.03.21 MESSE
HANNOVER
12 / 13, 14, 15 26.03.21 18.03.21 17 30.04.21 22.04.21 Rapid.Tech 3D
MESSE
15 16.04.21 08.04.21 drupa 17 30.04.21 22.04.21 Control
17 30.04.21 22.04.21 Rapid.Tech 3D 18 / 19 07.05.21 29.04.21 LIGNA
17 30.04.21 22.04.21 Control 18 / 19 07.05.21 29.04.21 ALUMINIUM
18 / 19 07.05.21 29.04.21 LIGNA 22 04.06.21 27.05.21 Moulding Expo
all about
22 04.06.21 27.05.21 Moulding Expo 22 04.06.21 27.05.21
automation
all about
22 04.06.21 27.05.21 23 11.06.21 02.06.21 Glasstec
automation
LASER World of Int. Luft- und
24 18.06.21 10.06.21 24 18.06.21 10.06.21
PHOTONICS Raumfahrtmesse
VDI Kongress LASER World of
25 / 26 25.06.21 17.06.21 24 18.06.21 10.06.21
Automation* PHOTONICS
all about VDI Kongress
37 17.09.21 09.09.21 25 / 26 25.06.21 17.06.21
automation Automation*
all about
42 22.10.21 14.10.21 Blechexpo 37 17.09.21 09.09.21
automation
45 12.11.21 04.11.21 Formnext 40 08.10.21 30.09.21 Anuga
46 19.11.21 11.11.21 SPS 40 08.10.21 30.09.21 Fakuma
42 22.10.21 14.10.21 Blechexpo
Composites for
44 05.11.21 28.10.21
Europe
45 12.11.21 04.11.21 Agritechnica
Refer to the publication calendar on 45 12.11.21 04.11.21 Formnext
page 18–21 for a complete list of topics. 46 19.11.21 11.11.21 SPS
* VDI Wissensforum events;
PD = Publication date; CD = Closing date Subject to editorial changes
12 VDI nachrichten » Media data » Sections
13
Sections
VDI nachrichten » Media data
Head of Section
Regine Bönsch
Telephone: +49 211 6188-139
rboensch@vdi-nachrichten.com
Section
Infrastructure & Digital Matters
Energy & Sustainability ITC & Consumer electronics Building and Infrastructure Automobile & Mobility
At least 2 pages per issue At least 2 pages per issue At least 1 page per issue At least 2 pages per issue
Autonomous driving, Telecommunications, mobile Smart home, construction, Telecommunications,
e-mobility, smart home, communications, automobile architecture, urban mobile communications,
energy, energy resources, electronics, smart home, AI, data planning, building automobile electronics,
climate protection, privacy/IT security, printers and technology, building autonomous driving,
CO2 trade, printing machine manufacturing, services and management, e-mobility, automobiles,
traffic, mobility media, quantum technologies, traffic, mobility commercial vehicles,
computer/electronics/ vessels, rail,
IT hardware, consumer traffic, mobility
electronics, traffic, mobility,
software, cloud, Internet
VDI nachrichten reports on VDI nachrichten reports VDI nachrichten reports VDI nachrichten reports on
Energy & Sustainability on ITC & Consumer on Construction and Infra- Automobiles & Mobility
and more in ... Electronics and more in ... structure and more in ... and more in ...
Issue PD CD Fairs Issue PD CD Fairs Issue PD CD Fairs Issue PD CD Fairs
Energy Tokyo
5 05.02.21 28.01.21 10 12.03.21 04.03.21 TWENTY2X 1/2/3 15.01.21 07.01.21 BAU ONLINE 1/2/3 15.01.21 07.01.21
Decentral Auto Salon
E-world eMOBILITY Motoren
5 05.02.21 28.01.21 10 12.03.21 04.03.21 11 19.03.21 11.03.21 ISH 7 19.02.21 11.02.21
energy & water WORLD kongress*
ENERGY 12 / 13, HANNOVER eMOBILITY
26.03.21 18.03.21 18 / 19 07.05.21 29.04.21 LIGNA 10 12.03.21 04.03.21
10 12.03.21 04.03.21 STORAGE 14,15 MESSE WORLD
EUROPE
Wiener
22 04.06.21 27.05.21 ANGA COM 23 11.06.21 02.06.21 glasstec
12 / 13, HANNOVER 16 23.04.21 15.04.21 Motoren
26.03.21 18.03.21
14,15 MESSE symposium
MWC
25 / 26 25.06.21 17.06.21 33 / 34 20.08.21 12.08.21 gamescom
Barcelona
15 16.04.21 08.04.21 drupa 35 03.09.21 26.08.21 IAA
35 03.09.21 26.08.21 IAA 41 15.10.21 07.10.21 ELIV*
Intersolar 41 15.10.21 07.10.21 ELIV*
22 04.06.21 27.05.21
Europe
35, 36 03.09.21 26.08.21 IFA 45 12.11.21 04.11.21 productronica
eMove360°
36 10.09.21 02.09.21 HUSUM Wind 45 12.11.21 04.11.21
Europe
40 08.10.21 30.09.21 it-sa
Refer to the publication calendar on
page 18–21 for a complete list of topics.
* VDI Wissensforum events;
PD = Publication date; CD = Closing date Subject to editorial changes
14 VDI nachrichten » Media data » Sections
15
Sections
VDI nachrichten » Media data
Head of Section
Peter Steinmüller
Telephone: +49 211 6188-315
psteinmueller@vdi-nachrichten.com
Section
Business / Management / Career
VDI nachrichten reports on
Finance and more in ...
Issue PD CD Fairs
9 05.03.21 25.02.21 SME financing
15 16.04.21 08.04.21 Start-up financing
Finance 20 21.05.21 12.05.21 SME financing
At least 1 page per issue 23 11.06.21 02.06.21 Start-up financing
Politics, economic policy, monetary policy, financial policy, 35 03.09.21 26.08.21 SME financing
economic development, business start-up, 39 01.10.21 23.09.21 Start-up financing
technology and culture, IT-labour market, management,
43 29.10.21 21.10.21 SME financing
technology and law, career, universities, labour market,
further education, education policy, society 46 19.11.21 11.11.21 Start-up financing
Other topics on request.
Refer to the publication calendar on
page 18–21 for a complete list of topics.
PD = Publication date; CD = Closing date Subject to editorial changes
Technik Boulevard
VDI nachrichten » Media data
Useful product information, every week Technik Boulevard
in VDI nachrichten
Week after week, the editorial team
provides information about innovative
products – with a focus on service and
high benefit for the readers. The section
is popular among readers and is placed
in a highly visible location on the last
page of the newspaper (cover C4).
Entirely in keeping with the motto
“Save the best for last”, the editorial
team provides articles year-round and
on a weekly basis on the following
subject areas:
• Automotive / commercial vehicles
• Smart home
High-visibility • Home entertainment
premium placement • Home and garden
• Sports and recreation
on the cover • Technical tools and gadgets
(C4)
Many trade fairs provide the journalis-
tic opportunity for these articles (e.g.
IAA, IFA, etc.). Direct your advertising
campaign planning towards the latest
topics and issues in 2020.
You can find these at
Current issue and topics planning for your campaign available at www.vdi-nachrichten.media/
www.vdi-nachrichten.media/technik-boulevard
, for prices see page 52. technik-boulevard
Vorbehaltlich redaktioneller Änderungen
16 VDI nachrichten » Media data » Sections / Technik Boulevard
17
Publication calendar 2021 Topics H1 2021
VDI nachrichten » Media data Issue overview / Trade fairs for industry / VDI Wissensforum events (selection)
Issue PD CD Fairs / special topics / special supplements
CES virtuell 06.01. – 09.01.2021
BAU ONLINE virtuell 13.01. – 15.01.2021
1/2/3 15.01.21 07.01.21 boot Düsseldorf 23.01. – 31.01.2021
all about automation Hamburg 20.01. – 21.01.2021
Tokyo Auto Salon Tokyo 15.01. – 17.01.2021
4 29.01.21 21.01.21
EnergyDecentral virtuell 09.02. – 12.02.2021
5 05.02.21 28.01.21
E-world energy & water Essen 09.02. – 11.02.2021
6 12.02.21 04.02.21 Chicago Auto Show Chicago 13.02. – 21.02.2021
METPACK Essen 23.02. – 27.02.2021
7 19.02.21 11.02.21 Motorenkongress* Baden Baden 23.02. – 24.02.2021
interpack Düsseldorf 25.02. – 03.03.2021
embedded world virtuell 01.03. – 05.03.2021
8 26.02.21 18.02.21 Intec Leipzig 02.03. – 05.03.2021
Z Leipzig 02.03. – 05.03.2021
9 05.03.21 25.02.21 all about automation Friedrichshafen 09.03. – 10.03.2021
TWENTY2X Hannover 16.03. – 18.03.2021
10 12.03.21 04.03.21 ENERGY STORAGE EUROPE Düsseldorf 16.03. – 18.03.2021
eMOBILITY WORLD Friedrichshafen 17.03. – 21.03.2021
Subject to editorial changes, visit
* VDI Wissensforum events; PD = Publication date; CD = Closing date www.vdi-nachrichten.media/themen-termine
Issue PD CD Fairs / special topics / special supplements
04.03.21 VDI Verlag Sonderveröffentlichung Industrial Transformation
ISH virtuell 22.03. – 26.03.2021
11 19.03.21
11.03.21 METAV Düsseldorf 23.03. – 26.03.2021
LOPEC virtuell 23.03. – 25.03.2021
12 / 13 26.03.21 18.03.21 HANNOVER MESSE Hannover 12.04. – 16.04.2021
14 09.04.21 01.04.21 HANNOVER MESSE Hannover 12.04. – 16.04.2021
HANNOVER MESSE Hannover 12.04. – 16.04.2021
15 16.04.21 08.04.21
drupa Düsseldorf 20.04. – 28.04.2021
16 23.04.21 15.04.21 Wiener Motorensymposium Wien 28.04. – 30.04.2021
Rapid.Tech 3D Erfurt 04.05. – 06.05.2021
LABVOLUTION Hannover 04.05. – 06.05.2021
17 30.04.21 22.04.21 PCIM Europe Nürnberg 04.05. – 06.05.2021
Control Stuttgart 04.05. – 07.05.2021
Techtextil Frankfurt 04.05. – 07.05.2021
LIGNA Hannover 10.05. – 14.05.2021
18 / 19 07.05.21 29.04.21 ALUMINIUM Düsseldorf 18.05. – 20.05.2021
all about automation Heilbronn 19.05. – 20.05.2021
20 21.05.21 12.05.21
21 28.05.21 20.05.21
PIAE* Mannheim 08.06. – 09.06.2021
ANGA COM Köln 08.06. – 10.06.2021
22 04.06.21 27.05.21 Moulding Expo Stuttgart 08.06. – 11.06.2021
Intersolar Europe München 09.06. – 11.06.2021
all about automation Essen 09.06. – 10.06.2021
Subject to editorial changes, visit
* VDI Wissensforum events; PD = Publication date; CD = Closing date www.vdi-nachrichten.media/themen-termine
18 VDI nachrichten » Media data » Publication calendar 2021
19Publication calendar 2021 Topics H1 2021
VDI nachrichten » Media data Issue overview / Trade fairs for industry / VDI Wissensforum events (selection)
Issue PD CD Fairs / special topics / special supplements
glasstec Düsseldorf 15.06. – 18.06.2021
23 11.06.21 02.06.21
ACHEMA Frankfurt 14.06. – 18.08.2021
Internationale Luft- und Raumfahrtmesse Paris 21.06. – 27.06.2021
LASER World of PHOTONICS München 21.06. – 24.06.2021
24 18.06.21 10.06.21
LogiMAT Stuttgart 22.06. – 24.06.2021
Dritev* Bonn 23.06. – 24.06.2021
VDI Kongress Automation* Baden Baden 29.06. – 30.06.2021
25 / 26 25.06.21 17.06.21
MWC Barcelona Barcelona 28.06. – 01.07.2021
Topics H2 2021
Issue overview / Trade fairs for industry / VDI Wissensforum events (selection)
Issue PD CD Fairs / special topics / special supplements
27 / 28 09.07.21 01.07.21
29 / 30 23.07.21 15.07.21
31 / 32 06.08.21 29.07.21
33 / 34 20.08.21 12.08.21 gamescom Köln 25.08. – 29.08.2021
IAA München 07.09. – 12.09.2021
35 03.09.21 26.08.21
IFA Berlin 03.09. – 07.09.2021
Automechanika Frankfurt Frankfurt 14.09. – 18.09.2021
36 10.09.21 02.09.21 IFA Berlin 03.09. – 07.09.2021
HUSUM Wind Husum 14.09. – 17.09.2021
37 17.09.21 09.09.21 all about automation Chemnitz 22.09. – 23.09.2021
38 24.09.21 16.09.21 Detroit Auto Show (NAIAS) Detroit 28.09. – 09.10.2021
Subject to editorial changes, visit
* VDI Wissensforum events; PD = Publication date; CD = Closing date www.vdi-nachrichten.media/themen-termine
Issue PD CD Fairs / special topics / special supplements
Motek Stuttgart 05.10. – 08.10.2021
39 01.10.21 23.09.21
REHACARE Düsseldorf 06.10. – 09.10.2021
23.09.21 Redaktionsbeilage 100 Jahre VDI nachrichten
Anuga Köln 09.10. – 13.10.2021
40 08.10.21
30.09.21 it-sa Nürnberg 12.10. – 14.10.2021
Fakuma Friedrichshafen 12.10. – 16.10.2021
ELIV* Bonn 20.10. – 21.10.2021
41 15.10.21 07.10.21
interlift Augsburg 19.10. – 22.10.2021
42 22.10.21 14.10.21 Blechexpo Stuttgart 26.10. – 29.10.2021
14.10.21 VDI Verlag Sonderveröffentlichung Additive Fertigung
43 29.10.21
21.10.21 iENA Nürnberg 04.11. – 07.11.2021
21.10.21 VDI Verlag Sonderveröffentlichung Automation
44 05.11.21
28.10.21 Composites for Europe Stuttgart 09.11. – 11.11.2021
Agritechnica Hannover 14.11. – 20.11.2021
eMove360° Europe München 16.11. – 18.11.2021
45 12.11.21 04.11.21
Formnext Frankfurt 16.11. – 19.11.2021
productronica München 16.11. – 19.11.2021
46 19.11.21 11.11.21 SPS Nürnberg 23.11. – 25.11.2021
47 26.11.21 18.11.21
48 / 49 03.12.21 25.11.21
50 / 51 / 52 17.12.21 09.12.21
Subject to editorial changes, visit
* VDI Wissensforum events; PD = Publication date; CD = Closing date www.vdi-nachrichten.media/themen-termine
20 VDI nachrichten » Media data » Publication calendar 2021
21Trade fairs
VDI nachrichten » Media data
B2B
VDI nachrichten
readers:
No. 1 visitors of trade
fairs (see page 8
sender and Readership).
receivers
Husum
Industry trade fairs are at the
centre of reporting
(selection of editorial planning,
subject to change)
Berlin
Hannover
Essen
Leipzig
Düsseldorf
Köln
Bonn
Erfurt
Frankfurt
Mannheim
Nürnberg
Baden-Baden
Stuttgart
München
Augsburg
Friedrichshafen
Trade fairs abroad Virtual trade fairs
22 VDI nachrichten » Media data » Trade fairs
23Crossmedia
VDI nachrichten & ingenieur.de » Media data
Produkte Aktuell – Print Produkte Aktuell
The ideal advertisement format for the industry in VDI nachrichten
Now also available as exclusive combination of custom product announcement Product- and technology-oriented
special supplement in VDI nachrichten.
& advertisement for your company or your trade fair!
The “Produkte Aktuell” editorial
team selects the latest technical
Implementation product announcements for each
example ad publication in the appropriate format.
Each ad purchased is ideally placed in
Available a product segment of the same size
starting at starting from the center of the
1/8 page for publication.
EUR
Highly attractive advertisement prices
4,100 for the total circulation of VDI
nachrichten in print and digital form
(e-paper).
Implementation
example product
announcement
All traditional ad formats from 1/1 page Please refer to page 54 for
to 1/8 page available. additional prices and formats.
Produkte Aktuell – online Produkte Aktuell
Your effective longterm presence on ingenieur.de
Media package Product Produkte
of the week Aktuell – Online
Teaser box “Produkt der Woche” (Product of the
week) on the home page, linked to the section
“Produkte Aktuell”, placement period: 1 week
Teaser in the technology section of your choice
Top ranking: prominent integration at the very
top in the section “Produkte Aktuell”
Enhanced option of “Produkt der Woche” availa- Teaser box on the home Landing page:
page of ingenieur.de “Produkte Aktuell” section
ble: teaser box on the home page +
top ranking in the section “Produkte Aktuell”
Produkt der Woche
Creation of online-optimized text based on your
press release (unique content)
Teaser box in the section “Produkte Aktuell –
online”, placement period: 6 months
Direct link from your product announcement to
your website possible
Your media investment EUR 2,900 EUR 1.900
Additional option: Social seeding*, EUR 600 EUR 600
newsletter placement, video integration
Teaser box on the home Top ranking and
* Social media posts can only be implemented if the customer has an official Facebook and Twitter profile. page of ingenieur.de prominent representation
on the landing page
24 VDI nachrichten & ingenieur.de » Mediadaten » Crossmedia
25Crossmedia
VDI nachrichten & ingenieur.de » Media data
Unternehmen im Blick Print implementa-
Your cross-media elevator pitch in VDI nachrichten and on ingenieur.de tion in detail
With the format “Unternehmen im Blick”, we feature your company across media “Unternehmen im Blick” offers you
with high visibility. You benefit from extensive reach in the target group of the the perfect platform to tell your
decision-makers as well as from a convenient process. company's story and showcase
yourself as an expert or innovator
in your sector:
You supply the content, VDI Verlag takes care
of the implementation for you. • What do you produce or what
services do you offer?
• What are your company's
remarkable accomplishments and
innovations
• What is your corporate philosophy,
and what sets you apart from the
competition?
cross-media
reach:
387,000
decision-makers*
* Source: LAE 2020
Available
starting at
1/4 page for
EUR
6,200
A smart cross-media presentation of your exceptional products,
services, innovations, successes and other highlights!
Unternehmen im Blick Your company profile
in VDI nachrichten on ingenieur.de
• The best your company has to offer – edited by our expert • Integration of the print texts into your digital company
team for publication profile
• Publication under the title “Unternehmen im Blick” • Long-term integration on ingenieur.de for the duration of
in VDI nachrichten, format: 1/4 page, corner, marked one year
as advertisement, flexible publication dates1 • Increased reach through ad in the newsletter ingenieur.de
• Optional: Complete management of the implementation of NEWS
content by our experts2 • Link from the company profile to your website
• Closing date: 15 working days before publication date • Option 1: Integration of your corporate video3
• Option 2: Booking of a broad-reach banner package4
1
VDI Verlag reserves the right to postpone the advertisement to a subsequent issue. 3
We charge an additional EUR 300 for the integration of a corporate video.
2
We charge an additional EUR 200 for the implementation of content. 4
The price depends on the desired scope of the banner package.
26 VDI nachrichten & ingenieur.de » Media data » Crossmedia
27Crossmedia
VDI nachrichten & ingenieur.de » Media data
Case studies Implementation
in VDI nachrichten & on ingenieur.de details
Using the format “Anwenderbericht”,
Case studies are the ideal format for spotlighting your product in we present your problem-solving
the customer's application. Showcase your solutions that have expertise to key decision-maker
been successfully used in a practical setting to the high-caliber target groups – as always, of course,
with extensive cross-media reach.
target group of technical staff and executives.
Available Enjoy a strong format, and rely on
starting at the convenient service from VDI
1/4 page for Verlag for its implementation:
EUR • Available formats: 1/4, 1/3, 1/2 and
6,200 full page*
• Publication possible in every issue
• Digital implementation: permanent
integration of your case study on
ingenieur.de, placement period: 3
months, banner in the NEWS
newsletter of ingenieur.de linked to
your case study
• Our service team edits your case
study to precisely fit the publication
(unique content).
• Utilization of the entire cross-media
reach of VDI Verlag
* Identified as advertisement
100 years of VDI nachrichten
VDI nachrichten » Media data
100 years of VDI nachrichten –
we have a dazzling communications
display in store for you!
As the polytechnic weekly newspaper for engineers of all disciplines with the broadest reach, VDI
nachrichten will celebrate its 100-year existence in 2021 with an anniversary series.
All year long, our editorial team will light up the anniversary series with reports on technological
highlights over the last century and provide an outlook of innovative technologies of tomorrow.
We symbolize:
• 100 years of being in tune with technology
• 100 years of consolidated technology know-how
• 100 years of advice, both professionally and privately
• 100 years of being the newspaper of VDI Verein Deutscher Ingenieure e. V.
For additional information about the series, visit www.vdi-nachrichten.media/100Jahre
28 VDI nachrichten & ingenieur.de » Media data » Crossmedia / 100 years of VDI nachrichten
29100 years
Jahre VDI
of VDI
nachrichten
nachrichten
VDI nachrichten » Media
Mediadaten
data
Celebrating throughout 2021 –
with amazing special offers
for you!
Buy one get one free (100 % discount for your 2. ad)
2x Place your ad in our 100 year anniversary issue and receive
your 2. ad in the same size on top for free*.
More attention (100 % bigger ad)
We double the size of your ad in our 100 year anniversary
issue on top for free*.
We say 'Thank You' – with year-round discounts
Throughout 2021, you will receive a 30 % discount on the price of
solus ads for any advertisement placed in our series on “100 years
30
%
of VDI nachrichten”.
Are you celebrating an anniversary as well?
Then you will be doubly pleased because we will celebrate with you!
In addition to your ad** in the anniversary edition, we will publish
+ your “Unternehmen im Blick” in the same format free-of-charge.
All offers must be redeemed before the end of 2021 * “buy one get one free” and “more attention” offers cannot be combined. ** Starting at 1/4 page.
Sponsors celebrate all year long –
join our celebration!
Secure one of our limited sponsoring packages for 2021 cross-media planning!
Overview of sponsoring packages
Content Gold (Media Silver (Media Bronze (Media
value approx. value approx. value approx.
EUR 117,000) EUR 82,000) EUR 61,000)
Logo in the series (20 issues) large small
Teaser box on the 100-year landing page, full year 6 months 6 months
including premium corporate profile
Topics newsletter 100 years 12x 6x 3x
House advertisement with logo sponsoring large small
Placement of ad in 100-year supplement 1/2 page 1/3 page 1/4 page
Plus two additional placements by plus 2x 1/2 page plus 2x 1/3 page plus 2x 1/4 page
12/31/2021
Podcast with social seeding Exclusive podcast Story ad Sponsoring
(up to 30 min.) (1.5-2 min.) package (30 sec.)
Sponsoring on all
Package price EUR 51,500 EUR 37,500 EUR 29,500 channels
Celebrate with us.
Anniversary edition no. 40 with anniversary supplement
Publication date: 10/08/2021 I Closing date: 09/23/2021
30 VDI nachrichten » Media data » 100 years of VDI nachrichten
31Crossmedia
VDI nachrichten & ingenieur.de » Media data
VDI Verlag special supplements
in VDI nachrichten & auf ingenieur.de Numerous
traditional
Single-topic special supplements on key formats
technologies in industry available!
Topic Topic Topic
Please refer
Industrial Additive Auto-
to page 53
Transformation Manufacturing mation
for pricing
Issue Issue Issue and for-
11 43 44 mats.
PD PD PD
19.03.2021 29.10.2021 05.11.2021
CD CD CD
04.03.2021 14.10.2021 21.10.2021
Hannover Formnext SPS
Messe 16.11. – 23.11. –
12.04. – 19.11.2021 25.11.2021
16.04.2021
Our custom offer: exclusively sponsor the VDI Verlag
special supplement on ingenieur.de.
PD = Publication date; CD= Closing data; *gross media investment
Crossmedia Print implementa-
VDI nachrichten & ingenieur.de » Media data
tion in detail
Print-Advertorial
Design guidelines
• The layout must be distinct from
editorial pages of VDI nachrichten,
We are both in terms of base font and
Advertorials present your content glad to
column design.
effectively and constructively design your • The number of columns, font, and
font size must not correspond to
advertorials those in VDI nachrichten.
Whether it is through informative text, an
infographic, or a meaningful combination • The advertorial must be identified
of both – by presenting the ad as an advertisement.
message in an editorial format,
• Use of the typefaces Fenway
advertorials give advertisers a particu- Banner, Utopia, SunBold, and
larly effective and credible option for SunRegular is not allowed.
featuring their products or services.
Media costs
VDI Verlag will gladly assist you with the The media costs depend on the size
and placement of the advertorial. All
design of a specific advertorial or, if desired, formats according to the current
also handle the entire creation, to include price list are available.
editing. The individual costs depend on
the format and the work involved. Costs for design, graphics, and
layout*
1/1 page: up to EUR 2,500
1/2 page: up to EUR 2,000
1/4 page: up to EUR 1,500
* Recommended prices, do not count toward
volume discount and are not eligible for agency
commission discount, coordination required at
For prices see page 53. least 14 days prior to publication date
32 VDI nachrichten & ingenieur.de » Media data » Crossmedia
33Crossmedia
VDI nachrichten & ingenieur.de » Media data
Digital-Advertorial The advantages for
You content von ingenieur.de
you at a glance
With an advertorial on ingenieur.de, you create a customised High credibility due to the native
environment for your communication in a topic-relevant integration of the advertorial in the
target group. look & feel of ingenieur.de.
Eye-catching and user-friendly: The
The advertorial has long-form format of the advertorial,
the look & feel of featuring large-area images and
ingenieur.de and, interactive elements, is particularly
representing an article enjoyable to read and increases the
reader's engagement.
of its own, is natively
integrated into the High visibility through the use of
website, similarly to different media channels for driving
the incorporation of traffic (native integration on ingenieur.
de, ingenieur.de NEWS Newsletter,
the editorial articles.
and social media posts)
Easy process: VDI Verlag carries out
both the graphical implementation of
the advertorial and the integration on
ingenieur.de, including optimization
for rendering on different devices.
Digital Advertorial – overview media package
Media package Advertorial Advertorial Advertorial Advertorial
Mini Small Basic Extras
Number of articles included 1 1 up to 5
Expansion of reach/traffic-enhancing measures:
Placement in the newsletter ingenieur.de NEWS 1 2 2
Placement in the newsletter ingenieur.de KARRIERE 2 2
Native integration on the ingenieur.de home page
Placement period: 4 weeks
Link from the advertorial to the customer‘s website
Social seeding utilizing the entire social media media reach of VDI Verlag* Standard Standard Premium
2 posts on 3 posts on 3 posts on
2 posts on 3 posts on 3 posts on
1 post on
2:1 banner, digital, in portal rotation
2x full-screen ad in VDI nachrichten e-paper app
Teaser box “Empfehlung der Redaktion (Recommended by the editor)” beneath all articles
of a desired section
Top ranking update: native visibility boost (like new article) over half the placement period
Package price (prices do not count toward volume discount and are not eligible for EUR 5,300 EUR 10,600 EUR 16,000 EUR 1,000
agency commission discount) each**
* Lead time: 12 work days
* Social media posts can only be implemented if the customer has an official Facebook and Twitter profile. ** Teaser box EUR 1,000, top ranking EUR 1,000
34 VDI nachrichten & ingenieur.de » Media data » Crossmedia
35Crossmedia Cross-media content
marketing
VDI nachrichten & ingenieur.de » Media data
Customised
With the customised special supplement
format, you inform our readers compre-
hensively and in-depth about your topics.
special supplements This long-form format is well-received by
our print and/or digital audience for two
Your desired topic as a supplement in VDI nachrichten reasons:
1. Together with you, our editors develop
the optimal communication concept for
Print example: presenting your topic.
8-page news tabloid 2. We design your special supplement
supplement about the appropriately for the channel: optimized
partner Singapore Econo- for print readers in VDI nachrichten –
mic Development Board. optimized for digital information sharing
on ingenieur.de
Publication in VDI nachrichten:
Your special supplement is distributed in
the total circulation of VDI nachrichten, and
on request is additionally integrated in
special circulations (e.g., special trade fair
8 pages distribution, display at technical events,
starting at mailing campaigns).
44,900 Publication on ingenieur.de:
EUR Through scrollytelling, our content experts
translate the comprehensive content of
your VDI nachrichten special supplement
into a fun, interactive reading experience
on ingenieur.de.
Your special supplement in the form of modern scrollytelling
Contemporary, interactive, and eye-catching
User-friendly digital implementation,
optionally including the integration of
audio/video conten, implementation
example: ABB
Contact us about
Available from
your customized
EUR
cross-media offer!
34,900
36 VDI nachrichten & ingenieur.de » Media data » Crossmedia
37Crossmedia Can also
b
VDI nachrichten & ingenieur.de » Media data
as a pur e implemented
ely virtu
al event
!
VDI Verlag Expert-Talk Deliverables and service
Showcase yourself as a knowledge leader in a round-
table of experts organized for you
options at a glance
Full service for live event
We assume the organisation and execution of
the Expert-Talk in the form of a roundtable
discussion. In addition, we provide a journalist
for moderation.
Print marketing
Publication of a two-page special supplement
regarding your Expert-Talk in VDI nachrichten.
Online marketing
Publication of a digital advertorial regarding
your Expert-Talk on ingenieur.de for a term of
4 weeks. In addition, the event will be incorpora-
ted into a newsletter and, on request, a special
newsletter about your Expert-Talk will be
distributed.
You determine the topic and attendees
Showcase your topics. In cooperation with you, we prepare an interes-
Additional marketing services
ting panel discussion and present it in a multi-media format.
We would be happy to produce a special
offprint of the supplement for your trade fair
presentation or event. On request, we also
Attention and reach as a result of a tailor-made campaign organise the distribution of the copies
starting at on-site. Additional marketing services
Your Expert-Talk is supported by a powerful, customised marketing EUR available on request.
campaign. We employ a smart combination of established, wide-re-
aching print and digital channels of VDI Verlag prior to, during, and after
34,900
Offer details on
the event. request
Example of the implementation in
various communications channels:
Content-Hub
promotion
Teaser advertisement campaign print Trade fair
Post-reporting
Teaser banner campaign Social media integration Event announcement
For specific implementation examples of our Expert-Talks visit: www.vdi-nachrichten.media/best-cases
38 VDI nachrichten & ingenieur.de » Media data » Crossmedia
39Digital
ingenieur.de » Media data
Podcast – Technik aufs Ohr VDI co-production
The VDI's new podcast for engineers and all “Technik aufs Ohr” is produced by a
blended team, consisting of editors
technology aficionados from VDI e.v. and VDI Verlag. Sarah
Janczura, VDI Verlag GmbH, and
Marco Dadomo, VDI e. V., moderate
With “Technik aufs Ohr”, VDI created a podcast specifically for the podcast. Both are technology
engineers and technology enthusiasts. Our moderators use an aficionados and love communication.
entertaining dialogue format to speak with your interview guests
about currents topics that are of interest and important to starting at “In our podcasts, we tend to have
an all-encompassing discussion of
engineers – whether it's AI, the smart factory, or everything EUR topics, but also enjoy delving into
career-related.
900 details of the subject-matter. The
podcasts are not just intended for
Every other Thursday, our our members. They appeal to
listeners have the pleasure engineers, fans of technology, as
of a new episode, accessible well as listeners who want to
on VDI's website and on move their career forward and
work in technical professions.
www.ingenieur.de/podcast
In short, all technology-minded
as well as on apple podcasts
people who may or may not
and Spotify. know VDI.
Our new podcast format is intended
to spotlight topics and trends – and
demonstrate that VDI is in tune with
the latest trends!”
Sarah Janczura
Overview media package Benefits for you
Your appearance in our podcast is
Media package Native audio ad Story ad Exclusive podcast
guaranteed to provide high value and
Concept Your advertising message With a story ad – incorpo- An exclusive podcast gives receive our full service:
in our podcast, e.g. with a rated in the form of a you your very own podcast
placement period of 15 short question-and- episode, with your • Broad reach
seconds (each as pre-roll answer interview individual topics.
and post-roll) or 30 sequence – we place your • High exclusivity
seconds (as mid-roll). in-depth message in a This format is ideally
suited for content showing • Easy process
suitable location during
the ongoing podcast. high problem-solving • High effectiveness
expertise.
• Smart integration
Key facts • Native audio ad • Duration: 1:30 - 2:00 min. • Duration: 30 min.
• High flexibility
• 15 seconds each as • We compile 3 questions • Mention & link in episode
pre-roll and post-roll and answers jointly with description
you. Format and reach
• 30 seconds as mid-roll • We handle the produc-
• Simply record answers tion together with you. • Technology podcast,
• Link in the show note with your smart phone 30 minutes per episode
when podcast is
accessed • Link in the show note • Appears bi-weekly, on Thursdays
when podcast is
accessed • Reach: 36,020 subscribers/over
6,900 downloads per episode
(publisher's detail)
Your media starting at EUR 900* EUR 3,800 EUR 5,000
investment
Podcasts on
additional
topics coming
soon!
* Investment with one-time booking: EUR 900 (ad to be supplied), EUR 1,200 when VDI Verlag produces the ad. Investment with 4 bookings:
EUR 3,000 (ad to be supplied), EUR 4,000 when VDI Verlag produces the ad.
40 ingenieur.de » Media data » Digital
41Digital
ingenieur.de » Media data
ingenieur.de newsletter ingenieur.de
The NEWS and KARRIERE newsletters – one-stop option to extend
the reach of your digital campaign
newsletter
The concept: 67.982
In the newsletter ingenieur.de News, each Tuesday and Thurs- registered users and
day the editors of ingenieur.de select the most important current newsletter recipients
daily news from and for the industry. Additionally, the ingenieur. Publisher's detail 08/2019
de Karriere newsletter, published twice per month, offers helpful
tips and exciting information on everything related to careers. Target group
With your banner placement within the newsletters, you reach Cross-industry technophilic
as many as 67,982 technology-minded registered users who recipients, from engineering
students to professionals.
are newsletter subscribers.*
Newsletter ingenieur.de NEWS
Utilize VDI Verlag's newsletter offering for communicating with Every Tuesday and Thursday on
an appropriate target group – across sectors, current daily news from and for
from engineering students to professionals. the industry.
Newsletter ingenieur.de KARRIERE
Every first or third Thursday of the
month on professional career topics.
Display Ad Formats
Banner format: width 580 px, height
variable up to max. 400 px, incl.
external links (other formats on
request).
Display Ad Closing Date
2 working days before publication
* Verlagsangabe 10/2020
(Doppelzählungen möglich)
date, based on availability.
ingenieur.de newsletter – media packages
Media package Newsletter Newsletter Newsletter
Basic Plus Extras Always open
Reach (mailings) 26,000 113,000 to your special
Placement period 2 weeks 4 weeks requests!
Newsletter mailings ingenieur.de NEWS 4 8 We focus heavily on offering
Newsletter mailings ingenieur.de KARRIERE individual advice, and on compo-
1 nents that can be combined and
Display ad option: different banner formats on request allocated as needed, when it
comes to our newsletter offers.
Native ad option: pure text ad or text-image combination After all, we prefer to mix media
cocktails that offer the most in
Additional distribution either individually or in combination terms of reach and impact for you.
available for ingenieur.de NEWS and ingenieur.de KARRIERE
Coming soon:
Desired additional frequencies and dates freely selectable, Ask us also about the new VDI
depending on availability nachrichten kompakt newsletter.
Pricing and details available on
Native content: your individual content in our newsletter request.
Package price (prices do not count toward volume discount EUR 1,700 EUR 3,600 on request
and are not eligible for agency commission discount)
up to
113,000
mailings per
booking!
42 ingenieur.de » Media data » Digital
43Preview: New communications formats from VDI Verlag
VDI nachrichten & ingenieur.de » Media data
Whitepapers and webinars Implementation
A fresh approach to your technical communication! details
Regardless of whether it is through whitepapers, webcasts or webinars – our mission Contact us – we will be glad to
is to provide the target group of technical staff and executives with specific, develop the right communications
broad-reaching, in-depth and comprehensive subject-matter information. strategy with you!
Our promise to you:
The goal of your campaign is
clear: communicating solutions • Professional preparation
for technical problem areas in
• Wide-coverage marketing
easy-to-understand terms,
comprehensively, and in an • Professional implementation by an
appealing format. Our experienced team
objective is to enhance the
brand awareness of your • Lead time approx. 6 to 8 weeks
company, while generating
high-quality leads, so that you
can continuously create new
potential customer demand
and opportunities for your
salesforce.
Feel free to
contact us!
Digital
VDI nachrichten & ingenieur.de » Media data
Banner advertisement
Page impression bookings on ingenieur.de
We place your banners where they will have the greatest effect.
We will assist you with your individual campaigns, including the
selection of banner formats that are suitable for your purposes.
Our pricing matrix – combine to find the digital price
Stationary Stationary Stationary
Inside small Inside large Outside
6:1 to 10:1 2:1 to 4:1, Wallpaper,
Med. rectangle, (sticky) billboard, sitebar ad
wide rectangle, skyscraper,
super banner half-page ad,
rollover ad
Mobile small,
EUR 75 EUR 92 EUR 96
2:1 and smaller
Mobile large,
EUR 92 EUR 110 EUR 114
1:1 and larger
Pricing is subject to change during the year, please contact us for current prices! (Pricing as of 11/4/2020)
25% surcharge on gross prices for advertising materials larger than stated in technical specification (by arrangement). Not all advertising forms are available on all advertising media.
Details available on request. Rollover ad: stationary as rollover content billboard or as rollover half-page ad
44 VDI nachrichten & ingenieur.de » Media data » Preview / Digital
45Digital Data
VDI nachrichten » Media data
Technical specifications
Compatible devices:
E-Paper-App only iOS- and Android-capable
devices.
File formats:
Some subscribers like to read VDI nachrichten in printed form. Others prefer the e-paper jpg, png, gif (static),
HTML5 (static or animated),
app. Regardless of preference, as your media partner, you should be able to reach our max. 40 KB
readers well on all channels. In the e-paper app, we offer you the pre-loading ad and
full-screen ad for tablets and smart phones (iOS and Android). HTML5 specifications delivery
of an HTML5 ad is possible.
3rd-party redirect:
Weekly delivery of a 3rd-party
PreLoading redirect is possible.
ad price
EUR Labelling:
7,300 -w- high-contrast font colour,
PreLoading ad minimum 9 pt
Large and prominent when app first
launches: you reach your target group E-paper formats
for 5 seconds before the content loads • Tablet retina:
with a full-screen ad. 1536 x 2048 px portrait /
Weekly
2048 x 1536 px landscape
Full-screen ad
price with
placement in • Tablet standard:
Between P. 1/2 Between P. 7/8 Between P. 15/16 VDI nachrichten 768 x 1024 px portrait /
Title EUR 1024 x 768 px landscape
4,600 • Smartphone standard:
640 x 920 px
Full-screen ad
Allocation options optimized to
the environment within the
E-paper pages of VDI nachrichten.
Special ad formats
VDI nachrichten » Media data Cover wrap, partial circulation
4-sided fake cover with full cover wrap in partial
circulation. The fake cover is designed exclusively for
Sampling campaigns
the customer and looks like a real front page.
• Fake cover wrap integrates:
· 2 title flyer ads, right and left
in and around trade fair events · 1 title strip horizontal
· 3 x 1/1 page on C2, C3 and C4
Promoters distribute copies of VDI nachrichten to defined Book your fake • Partial circulation: up to 3,000 units
target groups or trade fair visitors as part of sampling cover wrap for as • Delivery: Delivery to a German address
campaigns. little as • Closing date: 2 weeks before publication date
EUR
• The copies are already included in the price.
9,300 *
Banderole
Paper or plastic strips that are placed around a
newspaper.
• Production: Manual assembly
• Partial circulation: up to 3,000 units
• Delivery: Delivery to a German address
• Closing date: 2 weeks before publication date
• Typical width of the banderole 100 to 140 mm.
Campaign goals:
Let us advise you.
• Promote your campaign goal, e.g. attract visitors to your Book your
• The copies are already included in the price.
trade fair stand banderole for as
• Convey a positive image little as
EUR
• Ensure high contact quality
• Presence at the industry networking events
2,200 *
For detailed information on pricing and additional formats regarding our special ad forms, visit
www.vdi-nachrichten.media/Media data. * plus production costs, if applicable
46 VDI nachrichten » Media data » Digital / Special ad formats
47You can also read
