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Media data 2021 We celebrate with ersary special anniv s fo r yo u! offer ge 29) (starting on pa Media data and prices for image and product advertising No. 68 – valid from 01.01.2020 www.vdi-nachrichten.media
Foreword VDI nachrichten » Media data VDI nachrichten is the weekly newspaper for engineers, and Germany‘s opinion-forming media brand on technology, business and society. We look forward to celebrating the 100-year existence of VDI nachrichten in 2021 with our 340,000* readers. We take this anniversary as an opportunity to highlight the technological accomplishments over the past 100 years as well as examine key challenges for the future. We invite all technology enthusiasts to help shape this event. Ken Fouhy Editor-in-chief of VDI nachrichten and Managing Director of VDI Verlag and VDI Fachmedien * Source: AWA 2020 Content Foreword...........................................................................................2 Crossmedia Loose inserts · Produkte Aktuell......................................................................24 · Loose inserts..............................................................................48 Print and Digital from a single source · Unternehmen im Blick........................................................26 · Nielsen areas..............................................................................49 · Print profile ................................................................................. 4 · Case study....................................................................................28 · Specifications.............................................................................50 · Digital profile ............................................................................. 5 · 100 years of VDI nachrichten.................................... 29 · Anniversary offers..............................................................30 Prices Readership · VDI Verlag special supplements.................................. 32 · Solus ads ......................................................................................52 · Key Facts – readers and visitors..................................... 6 · Advertorial – print and digital........................................ 33 · Premium placements and special formats......... 52 · Unique and reliable target group quality................ 7 · Customised special supplements ............................. 36 · Advertorials.................................................................................53 · B2B target group segments............................................... 8 · VDI Verlag Expert-Talk.........................................................38 · VDI nachrichten special supplements.................... 53 · Produkte Aktuell......................................................................54 Editors...............................................................................................10 Digital · Unternehmen im Blick and case studies.............. 54 · Podcast – Technik aufs Ohr............................................40 · Digital advertorial...................................................................55 Sections · Newsletter....................................................................................42 · Produkte Aktuell – online..................................................55 · Production & Environment..............................................12 · Whitepapers and webinars.............................................44 · Newsletter....................................................................................55 · Infrastructure & Digital Matters.................................. 14 · Banner advertisement........................................................45 · Podcast...........................................................................................55 · Business/Management/Career....................................... 16 · E-Paper-App................................................................................46 General terms and conditions Technik Boulevard.................................................................17 Special ad forms of business ...................................................................................56 · Sampling campaigns............................................................47 2021 Publishing calendar ...............................................18 · Cover page advertorial, banderole........................... 47 Technical specifications...................................................58 Trade fairs.....................................................................................22 Publisher's details..................................................................59 Media enquiries.......................................................................59 2 VDI nachrichten » Media data » Foreword / Content 3
Print profile VDI nachrichten – Core competency VDI nachrichten » Media data Total circulation Publication frequency Technology 136,037 copies weekly Project description VDI nachrichten distinguishes itself from Distributed circulation 1 the competition with articles based on 132,216 copies in-house research and exclusive weekly topics and demonstrates journalistic Paid circulation1 excellence in the age of industrial transfor- 131,339 copies mation and digitisation. The newspaper’s primary focus is the manufacturing and Subscribed circulation1 processing industry segments. Other key topics include technologies from produc- Total reach Cross-media reach E-paper tion engineering, networked production, 340,000 automation technology, product and Readers acc. to AWA 2020 387,000 33,351 copies process design, automotive and traffic engineering and the energy industries. Decision-makers Paid e-paper circulation1 207,000 As a wholly-owned subsidiary within the acc. to LAE 2020 VDI Group, VDI nachrichten is a direct link Decision-makers acc. to to Germany’s largest engineering network. LAE 2020 47 % Positioning VDI nachrichten is the advertising medium Exclusive readers 2 with maximum target group strength for engineers and decision-makers in technical Distributed circulation according to IVW III/2020 Cost effectiveness management. In numerous top decision- maker target groups, the weekly news paper is the clear number 1 in terms of VDI nachrichten (weekly) 136.037 Ex. reach, affinity and/or cost effectiveness. Most economically Being connected to the engineering MM MaschinenMarkt (weekly) 49.790 Ex.3 efficient and most affine newspaper title in the network of interests and excellence INDUSTRIEanzeiger (28 x/year) 35.254 Ex.4 target group Technical through VDI nachrichten guarantees Management. successful target group communication and Industrial Production (4 x/year) 32.212 Ex.5 maximum advertising power through 1 Source: LAE 2020 effective advertising environments. Produktion (30 x/year) 31.864 Ex.6 1 Acc. to IVW III/2020 2 Do not read any other daily or weekly newspaper (LAE 2020) 3 Starting in 2021, only 12 issues + 3 special editions 4 Starting in 2021, only 20 issues 5 Starting in 2021, 12 issues 6 Starting in 2021, only 18 issues + 5 special editions 7 Acc. to Copytest 2017 Digital profile ingenieur.de Technology, Career, ingenieur.de » Media data Page Impressions Visits News 2,231,733 Project description per month 1,378,733 ingenieur.de is the No. 1 news portal for all IVW 08/2020 per month technology-minded individuals, experts and management from the engineering sectors. 51.67 % IVW 08/2020 The publication offers quality information Growth over the past from a variety of specialties, pooled under 12 months the umbrella of one brand. Everything from the world of technology. All the latest news (1,471,411 PI in IVW 08/2019) from business, research and development as well as career and recruiting information. Unique User Fans & Follower Positioning 0.71 Mio. 125,612 VDI nachrichten addresses your technology AGOF daily digital facts Publisher's detail topics with two differently oriented business 08/2020, single month, 10/2020 portals: VDI-nachrichten.com is the home total population 16+ page to the e-paper app and posts select topical reports from the main editorial staff. With ingenieur.de, VDI Verlag established a superior news portal which offers some 30,000 articles of quality journalism on crucial trends & developments for engineers. Contacts Podcast With its unique combination of technology, career and news content, the platform 67,982 36,020 attracts today's and tomorrow's technical registered users and Subscribers decision-makers with content that never newsletter recipients fails to provide professional answers to their Publisher's detail 10/2020 (double counts possible) 6,996 challenges. Ø Number of listeners per episode Publisher's detail 10/2020 4 VDI nachrichten & ingenieur.de » Media data » Print and Digital from a single source 5
Readers & visitors VDI nachrichten & ingenieur.de » Media data Key Facts Readers & visitors: 85 % Current and future in the best career age, between 30 to 59 90 % influential technical (LAE average 82 %) men decision-makers. (LAE average 78 %) 44 % 75 % gross annual income management level (LAE average 57 %) over EUR 100,000 (LAE average 35 %) 93 % men 63 % (LAE average 78 %) working in medium-sized & large companies (LAE average 47 %) 93 % college / university (LAE average 78 %) 94 % 74 % college / university company and managing (LAE average 78 %) directors (LAE average 57 %) Source: LAE 2020 Target group quality – VDI members by professional engineering branch Construction Product and Vehicle and traffic Energy and Production and and building process design engineering environment logistics technology 30,100 24,800 21,400 16,300 15,400 members members members members members Measurement and Verfahrenstechnik Microelectronics, automation Materials und Chemie- Technologies of microsystem and technology engineering Ingenieurwesen life science precision engineering 15,600 12,700 12,100 7,800 5,900 members members members members members Source: VDI membership directory, as of 07/2020 (number rounded, VDI members in professional societies/areas, multiple entries included). Membership of the VDI includes a subscription to VDI nachrichten. 6 VDI nachrichten & ingenieur.de » Media data » Readers & visitors 7
Readers & visitors VDI nachrichten & ingenieur.de » Media data B2B target group segments: VDI nachrichten Trade fair visitors Decision-makers with technical Visit trade fairs several times a year AND Position level: Senior managers total 151,000 VDI nachrichten backgrounds readers* visit a Heads of entire department or sub-departments by role: Senior executives: trade fair at least Technical executive management / management OR trainer: civil enginee- once a year ring OR trainer: industrial engineering OR trainer: industrial engineering OR trainer: engineering / technical sciences OR trainer: (other) technical trainer Affinity index / Structure in % Affinity index / Structure in % VDI nachrichten 146 (54 %) VDI nachrichten 235 (73 %) Welt Print werktags 119 (44 %) Welt Print werktags 108 (33 %) Süddeutsche Zeitung 115 (43 %) Süddeutsche Zeitung 106 (33 %) Handelsblatt 110 (41 %) FAS 94 (29 %) FAZ 103 (38 %) Handelsblatt 93 (29 %) Die Zeit 94 (35 %) FAZ 93 (29 %) FAS 86 (32 %) DIE ZEIT 76 (23 %) 151,000 VDI nachrichten readers have a technical background. Source: LAE 2020 * Occupational group: decision-makers Source: LAE 2020 Readers & visitors VDI nachrichten & ingenieur.de » Media data B2B target group segments: ingenieur.de Medium-sized or large companies Senior managers Medium-sized companies (< 250 employees and up to 50 M EUR Position level: Senior managers total in turnover/without small/micro businesses) OR major companies (250+ employees or more than 50 M EUR in turnover) Affinity index / Structure in % Affinity index / Structure in % ingenieur.de 134 (63 %) ingenieur.de 133 (75 %) wirtschaftswoche.de 124 (59 %) wirtschaftswoche.de 118 (67 %) handelsblatt.com 119 (56 %) handelsblatt.com 117 (66 %) faz.net 117 (55 %) sueddeutsche.de 117 (66 %) sueddeutsche.de 116 (55 %) faz.net 116 (66 %) zeit.de 103 (49 %) zeit.de 103 (58 %) 136,000 ingenieur.de visitors work in medium-sized or 167,000 ingenieur.de visitors large companies are senior managers (Ø week) (Ø week) Source: LAE 2020 Source: LAE 2020 8 VDI nachrichten & ingenieur.de » Media data » Readers & visitors 9
Editorial team VDI nachrichten » Media data The specialists sections send messages from Düsseldorf to the whole country Every Friday, VDI nachrichten offers facts and analyses from the worlds of technology, business and society. All specialist sections report from the Düsseldorf editorial headquarters on innovative technologies, the economy and social developments. Who are the minds behind the opinion-forming weekly newspaper for engineers? Get to know the VDI nachrichten editorial team here – subdivided into departments: www.vdi-nachrichten.com/kontakt/vdi-nachrichten-redaktionsteam/ Editor-in-chief Ken Fouhy Production & Environment Martin Ciupek Stefan Asche Bettina Reckter Iestyn Hartbrich Chantal Kimminus Infrastructure & Digital Matters Regine Bönsch Stephan W. Eder Peter Kellerhoff Fabian Kurmann Benita von Hopffgarten Business / Management / Career Peter Steinmüller André Weikard Claudia Burger Wolfgang Schmitz Sandra Radenkovic Online editorial team Picture editor Jens D. Billerbeck Sarah Janczura Peter Sieben Kerstin Küster 10 VDI nachrichten » Media data » Editorial team 11
Sections VDI nachrichten » Media data Head of Section Martin Ciupek Telephone: +49 211 6188-474 mciupek@vdi-nachrichten.com Section Production & Environment Industry 4.0 Production Environment & Life Science At least 2 pages per issue At least 2 pages per issue At least 2 pages per issue Mechanical and plant engineering, Mechanical and plant engineering, Research, biotechnology, production, automation, production, automation, chemistry/process engineering, logistics, laser, drive technology, agricultural food technology, food technology engineering, 3D printing/additive environment manufacturing, design/engineering, machine tools, laser, materials, metallurgy, aerospace, food technology, environment. VDI nachrichten reports on VDI nachrichten reports on VDI nachrichten reports on Environ- Industry 4.0 and more in … Production and more in … ment & Life Science and more in … Issue PD CD Fairs Issue PD CD Fairs Issue PD CD Fairs all about 1/2/3 15.01.21 07.01.21 CES 1/2/3 15.01.21 07.01.21 17 30.04.21 22.04.21 LABVOLUTION automation all about 1/2/3 15.01.21 07.01.21 7 19.02.21 11.02.21 METPACK 23 11.06.21 02.06.21 glasstec automation 7 19.02.21 11.02.21 METPACK 7 19.02.21 11.02.21 interpack 39 01.10.21 23.09.21 REHACARE 7 19.02.21 11.02.21 interpack 8 26.02.21 18.02.21 Intec 40 08.10.21 30.09.21 Anuga 8 26.02.21 18.02.21 Intec 8 26.02.21 18.02.21 Z 10 12.03.21 04.03.21 TWENTY2X 11 19.03.21 11.03.21 METAV HANNOVER 11 19.03.21 11.03.21 METAV 12 / 13, 14,15 26.03.21 18.03.21 MESSE HANNOVER 12 / 13, 14, 15 26.03.21 18.03.21 17 30.04.21 22.04.21 Rapid.Tech 3D MESSE 15 16.04.21 08.04.21 drupa 17 30.04.21 22.04.21 Control 17 30.04.21 22.04.21 Rapid.Tech 3D 18 / 19 07.05.21 29.04.21 LIGNA 17 30.04.21 22.04.21 Control 18 / 19 07.05.21 29.04.21 ALUMINIUM 18 / 19 07.05.21 29.04.21 LIGNA 22 04.06.21 27.05.21 Moulding Expo all about 22 04.06.21 27.05.21 Moulding Expo 22 04.06.21 27.05.21 automation all about 22 04.06.21 27.05.21 23 11.06.21 02.06.21 Glasstec automation LASER World of Int. Luft- und 24 18.06.21 10.06.21 24 18.06.21 10.06.21 PHOTONICS Raumfahrtmesse VDI Kongress LASER World of 25 / 26 25.06.21 17.06.21 24 18.06.21 10.06.21 Automation* PHOTONICS all about VDI Kongress 37 17.09.21 09.09.21 25 / 26 25.06.21 17.06.21 automation Automation* all about 42 22.10.21 14.10.21 Blechexpo 37 17.09.21 09.09.21 automation 45 12.11.21 04.11.21 Formnext 40 08.10.21 30.09.21 Anuga 46 19.11.21 11.11.21 SPS 40 08.10.21 30.09.21 Fakuma 42 22.10.21 14.10.21 Blechexpo Composites for 44 05.11.21 28.10.21 Europe 45 12.11.21 04.11.21 Agritechnica Refer to the publication calendar on 45 12.11.21 04.11.21 Formnext page 18–21 for a complete list of topics. 46 19.11.21 11.11.21 SPS * VDI Wissensforum events; PD = Publication date; CD = Closing date Subject to editorial changes 12 VDI nachrichten » Media data » Sections 13
Sections VDI nachrichten » Media data Head of Section Regine Bönsch Telephone: +49 211 6188-139 rboensch@vdi-nachrichten.com Section Infrastructure & Digital Matters Energy & Sustainability ITC & Consumer electronics Building and Infrastructure Automobile & Mobility At least 2 pages per issue At least 2 pages per issue At least 1 page per issue At least 2 pages per issue Autonomous driving, Telecommunications, mobile Smart home, construction, Telecommunications, e-mobility, smart home, communications, automobile architecture, urban mobile communications, energy, energy resources, electronics, smart home, AI, data planning, building automobile electronics, climate protection, privacy/IT security, printers and technology, building autonomous driving, CO2 trade, printing machine manufacturing, services and management, e-mobility, automobiles, traffic, mobility media, quantum technologies, traffic, mobility commercial vehicles, computer/electronics/ vessels, rail, IT hardware, consumer traffic, mobility electronics, traffic, mobility, software, cloud, Internet VDI nachrichten reports on VDI nachrichten reports VDI nachrichten reports VDI nachrichten reports on Energy & Sustainability on ITC & Consumer on Construction and Infra- Automobiles & Mobility and more in ... Electronics and more in ... structure and more in ... and more in ... Issue PD CD Fairs Issue PD CD Fairs Issue PD CD Fairs Issue PD CD Fairs Energy Tokyo 5 05.02.21 28.01.21 10 12.03.21 04.03.21 TWENTY2X 1/2/3 15.01.21 07.01.21 BAU ONLINE 1/2/3 15.01.21 07.01.21 Decentral Auto Salon E-world eMOBILITY Motoren 5 05.02.21 28.01.21 10 12.03.21 04.03.21 11 19.03.21 11.03.21 ISH 7 19.02.21 11.02.21 energy & water WORLD kongress* ENERGY 12 / 13, HANNOVER eMOBILITY 26.03.21 18.03.21 18 / 19 07.05.21 29.04.21 LIGNA 10 12.03.21 04.03.21 10 12.03.21 04.03.21 STORAGE 14,15 MESSE WORLD EUROPE Wiener 22 04.06.21 27.05.21 ANGA COM 23 11.06.21 02.06.21 glasstec 12 / 13, HANNOVER 16 23.04.21 15.04.21 Motoren 26.03.21 18.03.21 14,15 MESSE symposium MWC 25 / 26 25.06.21 17.06.21 33 / 34 20.08.21 12.08.21 gamescom Barcelona 15 16.04.21 08.04.21 drupa 35 03.09.21 26.08.21 IAA 35 03.09.21 26.08.21 IAA 41 15.10.21 07.10.21 ELIV* Intersolar 41 15.10.21 07.10.21 ELIV* 22 04.06.21 27.05.21 Europe 35, 36 03.09.21 26.08.21 IFA 45 12.11.21 04.11.21 productronica eMove360° 36 10.09.21 02.09.21 HUSUM Wind 45 12.11.21 04.11.21 Europe 40 08.10.21 30.09.21 it-sa Refer to the publication calendar on page 18–21 for a complete list of topics. * VDI Wissensforum events; PD = Publication date; CD = Closing date Subject to editorial changes 14 VDI nachrichten » Media data » Sections 15
Sections VDI nachrichten » Media data Head of Section Peter Steinmüller Telephone: +49 211 6188-315 psteinmueller@vdi-nachrichten.com Section Business / Management / Career VDI nachrichten reports on Finance and more in ... Issue PD CD Fairs 9 05.03.21 25.02.21 SME financing 15 16.04.21 08.04.21 Start-up financing Finance 20 21.05.21 12.05.21 SME financing At least 1 page per issue 23 11.06.21 02.06.21 Start-up financing Politics, economic policy, monetary policy, financial policy, 35 03.09.21 26.08.21 SME financing economic development, business start-up, 39 01.10.21 23.09.21 Start-up financing technology and culture, IT-labour market, management, 43 29.10.21 21.10.21 SME financing technology and law, career, universities, labour market, further education, education policy, society 46 19.11.21 11.11.21 Start-up financing Other topics on request. Refer to the publication calendar on page 18–21 for a complete list of topics. PD = Publication date; CD = Closing date Subject to editorial changes Technik Boulevard VDI nachrichten » Media data Useful product information, every week Technik Boulevard in VDI nachrichten Week after week, the editorial team provides information about innovative products – with a focus on service and high benefit for the readers. The section is popular among readers and is placed in a highly visible location on the last page of the newspaper (cover C4). Entirely in keeping with the motto “Save the best for last”, the editorial team provides articles year-round and on a weekly basis on the following subject areas: • Automotive / commercial vehicles • Smart home High-visibility • Home entertainment premium placement • Home and garden • Sports and recreation on the cover • Technical tools and gadgets (C4) Many trade fairs provide the journalis- tic opportunity for these articles (e.g. IAA, IFA, etc.). Direct your advertising campaign planning towards the latest topics and issues in 2020. You can find these at Current issue and topics planning for your campaign available at www.vdi-nachrichten.media/ www.vdi-nachrichten.media/technik-boulevard , for prices see page 52. technik-boulevard Vorbehaltlich redaktioneller Änderungen 16 VDI nachrichten » Media data » Sections / Technik Boulevard 17
Publication calendar 2021 Topics H1 2021 VDI nachrichten » Media data Issue overview / Trade fairs for industry / VDI Wissensforum events (selection) Issue PD CD Fairs / special topics / special supplements CES virtuell 06.01. – 09.01.2021 BAU ONLINE virtuell 13.01. – 15.01.2021 1/2/3 15.01.21 07.01.21 boot Düsseldorf 23.01. – 31.01.2021 all about automation Hamburg 20.01. – 21.01.2021 Tokyo Auto Salon Tokyo 15.01. – 17.01.2021 4 29.01.21 21.01.21 EnergyDecentral virtuell 09.02. – 12.02.2021 5 05.02.21 28.01.21 E-world energy & water Essen 09.02. – 11.02.2021 6 12.02.21 04.02.21 Chicago Auto Show Chicago 13.02. – 21.02.2021 METPACK Essen 23.02. – 27.02.2021 7 19.02.21 11.02.21 Motorenkongress* Baden Baden 23.02. – 24.02.2021 interpack Düsseldorf 25.02. – 03.03.2021 embedded world virtuell 01.03. – 05.03.2021 8 26.02.21 18.02.21 Intec Leipzig 02.03. – 05.03.2021 Z Leipzig 02.03. – 05.03.2021 9 05.03.21 25.02.21 all about automation Friedrichshafen 09.03. – 10.03.2021 TWENTY2X Hannover 16.03. – 18.03.2021 10 12.03.21 04.03.21 ENERGY STORAGE EUROPE Düsseldorf 16.03. – 18.03.2021 eMOBILITY WORLD Friedrichshafen 17.03. – 21.03.2021 Subject to editorial changes, visit * VDI Wissensforum events; PD = Publication date; CD = Closing date www.vdi-nachrichten.media/themen-termine Issue PD CD Fairs / special topics / special supplements 04.03.21 VDI Verlag Sonderveröffentlichung Industrial Transformation ISH virtuell 22.03. – 26.03.2021 11 19.03.21 11.03.21 METAV Düsseldorf 23.03. – 26.03.2021 LOPEC virtuell 23.03. – 25.03.2021 12 / 13 26.03.21 18.03.21 HANNOVER MESSE Hannover 12.04. – 16.04.2021 14 09.04.21 01.04.21 HANNOVER MESSE Hannover 12.04. – 16.04.2021 HANNOVER MESSE Hannover 12.04. – 16.04.2021 15 16.04.21 08.04.21 drupa Düsseldorf 20.04. – 28.04.2021 16 23.04.21 15.04.21 Wiener Motorensymposium Wien 28.04. – 30.04.2021 Rapid.Tech 3D Erfurt 04.05. – 06.05.2021 LABVOLUTION Hannover 04.05. – 06.05.2021 17 30.04.21 22.04.21 PCIM Europe Nürnberg 04.05. – 06.05.2021 Control Stuttgart 04.05. – 07.05.2021 Techtextil Frankfurt 04.05. – 07.05.2021 LIGNA Hannover 10.05. – 14.05.2021 18 / 19 07.05.21 29.04.21 ALUMINIUM Düsseldorf 18.05. – 20.05.2021 all about automation Heilbronn 19.05. – 20.05.2021 20 21.05.21 12.05.21 21 28.05.21 20.05.21 PIAE* Mannheim 08.06. – 09.06.2021 ANGA COM Köln 08.06. – 10.06.2021 22 04.06.21 27.05.21 Moulding Expo Stuttgart 08.06. – 11.06.2021 Intersolar Europe München 09.06. – 11.06.2021 all about automation Essen 09.06. – 10.06.2021 Subject to editorial changes, visit * VDI Wissensforum events; PD = Publication date; CD = Closing date www.vdi-nachrichten.media/themen-termine 18 VDI nachrichten » Media data » Publication calendar 2021 19
Publication calendar 2021 Topics H1 2021 VDI nachrichten » Media data Issue overview / Trade fairs for industry / VDI Wissensforum events (selection) Issue PD CD Fairs / special topics / special supplements glasstec Düsseldorf 15.06. – 18.06.2021 23 11.06.21 02.06.21 ACHEMA Frankfurt 14.06. – 18.08.2021 Internationale Luft- und Raumfahrtmesse Paris 21.06. – 27.06.2021 LASER World of PHOTONICS München 21.06. – 24.06.2021 24 18.06.21 10.06.21 LogiMAT Stuttgart 22.06. – 24.06.2021 Dritev* Bonn 23.06. – 24.06.2021 VDI Kongress Automation* Baden Baden 29.06. – 30.06.2021 25 / 26 25.06.21 17.06.21 MWC Barcelona Barcelona 28.06. – 01.07.2021 Topics H2 2021 Issue overview / Trade fairs for industry / VDI Wissensforum events (selection) Issue PD CD Fairs / special topics / special supplements 27 / 28 09.07.21 01.07.21 29 / 30 23.07.21 15.07.21 31 / 32 06.08.21 29.07.21 33 / 34 20.08.21 12.08.21 gamescom Köln 25.08. – 29.08.2021 IAA München 07.09. – 12.09.2021 35 03.09.21 26.08.21 IFA Berlin 03.09. – 07.09.2021 Automechanika Frankfurt Frankfurt 14.09. – 18.09.2021 36 10.09.21 02.09.21 IFA Berlin 03.09. – 07.09.2021 HUSUM Wind Husum 14.09. – 17.09.2021 37 17.09.21 09.09.21 all about automation Chemnitz 22.09. – 23.09.2021 38 24.09.21 16.09.21 Detroit Auto Show (NAIAS) Detroit 28.09. – 09.10.2021 Subject to editorial changes, visit * VDI Wissensforum events; PD = Publication date; CD = Closing date www.vdi-nachrichten.media/themen-termine Issue PD CD Fairs / special topics / special supplements Motek Stuttgart 05.10. – 08.10.2021 39 01.10.21 23.09.21 REHACARE Düsseldorf 06.10. – 09.10.2021 23.09.21 Redaktionsbeilage 100 Jahre VDI nachrichten Anuga Köln 09.10. – 13.10.2021 40 08.10.21 30.09.21 it-sa Nürnberg 12.10. – 14.10.2021 Fakuma Friedrichshafen 12.10. – 16.10.2021 ELIV* Bonn 20.10. – 21.10.2021 41 15.10.21 07.10.21 interlift Augsburg 19.10. – 22.10.2021 42 22.10.21 14.10.21 Blechexpo Stuttgart 26.10. – 29.10.2021 14.10.21 VDI Verlag Sonderveröffentlichung Additive Fertigung 43 29.10.21 21.10.21 iENA Nürnberg 04.11. – 07.11.2021 21.10.21 VDI Verlag Sonderveröffentlichung Automation 44 05.11.21 28.10.21 Composites for Europe Stuttgart 09.11. – 11.11.2021 Agritechnica Hannover 14.11. – 20.11.2021 eMove360° Europe München 16.11. – 18.11.2021 45 12.11.21 04.11.21 Formnext Frankfurt 16.11. – 19.11.2021 productronica München 16.11. – 19.11.2021 46 19.11.21 11.11.21 SPS Nürnberg 23.11. – 25.11.2021 47 26.11.21 18.11.21 48 / 49 03.12.21 25.11.21 50 / 51 / 52 17.12.21 09.12.21 Subject to editorial changes, visit * VDI Wissensforum events; PD = Publication date; CD = Closing date www.vdi-nachrichten.media/themen-termine 20 VDI nachrichten » Media data » Publication calendar 2021 21
Trade fairs VDI nachrichten » Media data B2B VDI nachrichten readers: No. 1 visitors of trade fairs (see page 8 sender and Readership). receivers Husum Industry trade fairs are at the centre of reporting (selection of editorial planning, subject to change) Berlin Hannover Essen Leipzig Düsseldorf Köln Bonn Erfurt Frankfurt Mannheim Nürnberg Baden-Baden Stuttgart München Augsburg Friedrichshafen Trade fairs abroad Virtual trade fairs 22 VDI nachrichten » Media data » Trade fairs 23
Crossmedia VDI nachrichten & ingenieur.de » Media data Produkte Aktuell – Print Produkte Aktuell The ideal advertisement format for the industry in VDI nachrichten Now also available as exclusive combination of custom product announcement Product- and technology-oriented special supplement in VDI nachrichten. & advertisement for your company or your trade fair! The “Produkte Aktuell” editorial team selects the latest technical Implementation product announcements for each example ad publication in the appropriate format. Each ad purchased is ideally placed in Available a product segment of the same size starting at starting from the center of the 1/8 page for publication. EUR Highly attractive advertisement prices 4,100 for the total circulation of VDI nachrichten in print and digital form (e-paper). Implementation example product announcement All traditional ad formats from 1/1 page Please refer to page 54 for to 1/8 page available. additional prices and formats. Produkte Aktuell – online Produkte Aktuell Your effective longterm presence on ingenieur.de Media package Product Produkte of the week Aktuell – Online Teaser box “Produkt der Woche” (Product of the week) on the home page, linked to the section “Produkte Aktuell”, placement period: 1 week Teaser in the technology section of your choice Top ranking: prominent integration at the very top in the section “Produkte Aktuell” Enhanced option of “Produkt der Woche” availa- Teaser box on the home Landing page: page of ingenieur.de “Produkte Aktuell” section ble: teaser box on the home page + top ranking in the section “Produkte Aktuell” Produkt der Woche Creation of online-optimized text based on your press release (unique content) Teaser box in the section “Produkte Aktuell – online”, placement period: 6 months Direct link from your product announcement to your website possible Your media investment EUR 2,900 EUR 1.900 Additional option: Social seeding*, EUR 600 EUR 600 newsletter placement, video integration Teaser box on the home Top ranking and * Social media posts can only be implemented if the customer has an official Facebook and Twitter profile. page of ingenieur.de prominent representation on the landing page 24 VDI nachrichten & ingenieur.de » Mediadaten » Crossmedia 25
Crossmedia VDI nachrichten & ingenieur.de » Media data Unternehmen im Blick Print implementa- Your cross-media elevator pitch in VDI nachrichten and on ingenieur.de tion in detail With the format “Unternehmen im Blick”, we feature your company across media “Unternehmen im Blick” offers you with high visibility. You benefit from extensive reach in the target group of the the perfect platform to tell your decision-makers as well as from a convenient process. company's story and showcase yourself as an expert or innovator in your sector: You supply the content, VDI Verlag takes care of the implementation for you. • What do you produce or what services do you offer? • What are your company's remarkable accomplishments and innovations • What is your corporate philosophy, and what sets you apart from the competition? cross-media reach: 387,000 decision-makers* * Source: LAE 2020 Available starting at 1/4 page for EUR 6,200 A smart cross-media presentation of your exceptional products, services, innovations, successes and other highlights! Unternehmen im Blick Your company profile in VDI nachrichten on ingenieur.de • The best your company has to offer – edited by our expert • Integration of the print texts into your digital company team for publication profile • Publication under the title “Unternehmen im Blick” • Long-term integration on ingenieur.de for the duration of in VDI nachrichten, format: 1/4 page, corner, marked one year as advertisement, flexible publication dates1 • Increased reach through ad in the newsletter ingenieur.de • Optional: Complete management of the implementation of NEWS content by our experts2 • Link from the company profile to your website • Closing date: 15 working days before publication date • Option 1: Integration of your corporate video3 • Option 2: Booking of a broad-reach banner package4 1 VDI Verlag reserves the right to postpone the advertisement to a subsequent issue. 3 We charge an additional EUR 300 for the integration of a corporate video. 2 We charge an additional EUR 200 for the implementation of content. 4 The price depends on the desired scope of the banner package. 26 VDI nachrichten & ingenieur.de » Media data » Crossmedia 27
Crossmedia VDI nachrichten & ingenieur.de » Media data Case studies Implementation in VDI nachrichten & on ingenieur.de details Using the format “Anwenderbericht”, Case studies are the ideal format for spotlighting your product in we present your problem-solving the customer's application. Showcase your solutions that have expertise to key decision-maker been successfully used in a practical setting to the high-caliber target groups – as always, of course, with extensive cross-media reach. target group of technical staff and executives. Available Enjoy a strong format, and rely on starting at the convenient service from VDI 1/4 page for Verlag for its implementation: EUR • Available formats: 1/4, 1/3, 1/2 and 6,200 full page* • Publication possible in every issue • Digital implementation: permanent integration of your case study on ingenieur.de, placement period: 3 months, banner in the NEWS newsletter of ingenieur.de linked to your case study • Our service team edits your case study to precisely fit the publication (unique content). • Utilization of the entire cross-media reach of VDI Verlag * Identified as advertisement 100 years of VDI nachrichten VDI nachrichten » Media data 100 years of VDI nachrichten – we have a dazzling communications display in store for you! As the polytechnic weekly newspaper for engineers of all disciplines with the broadest reach, VDI nachrichten will celebrate its 100-year existence in 2021 with an anniversary series. All year long, our editorial team will light up the anniversary series with reports on technological highlights over the last century and provide an outlook of innovative technologies of tomorrow. We symbolize: • 100 years of being in tune with technology • 100 years of consolidated technology know-how • 100 years of advice, both professionally and privately • 100 years of being the newspaper of VDI Verein Deutscher Ingenieure e. V. For additional information about the series, visit www.vdi-nachrichten.media/100Jahre 28 VDI nachrichten & ingenieur.de » Media data » Crossmedia / 100 years of VDI nachrichten 29
100 years Jahre VDI of VDI nachrichten nachrichten VDI nachrichten » Media Mediadaten data Celebrating throughout 2021 – with amazing special offers for you! Buy one get one free (100 % discount for your 2. ad) 2x Place your ad in our 100 year anniversary issue and receive your 2. ad in the same size on top for free*. More attention (100 % bigger ad) We double the size of your ad in our 100 year anniversary issue on top for free*. We say 'Thank You' – with year-round discounts Throughout 2021, you will receive a 30 % discount on the price of solus ads for any advertisement placed in our series on “100 years 30 % of VDI nachrichten”. Are you celebrating an anniversary as well? Then you will be doubly pleased because we will celebrate with you! In addition to your ad** in the anniversary edition, we will publish + your “Unternehmen im Blick” in the same format free-of-charge. All offers must be redeemed before the end of 2021 * “buy one get one free” and “more attention” offers cannot be combined. ** Starting at 1/4 page. Sponsors celebrate all year long – join our celebration! Secure one of our limited sponsoring packages for 2021 cross-media planning! Overview of sponsoring packages Content Gold (Media Silver (Media Bronze (Media value approx. value approx. value approx. EUR 117,000) EUR 82,000) EUR 61,000) Logo in the series (20 issues) large small Teaser box on the 100-year landing page, full year 6 months 6 months including premium corporate profile Topics newsletter 100 years 12x 6x 3x House advertisement with logo sponsoring large small Placement of ad in 100-year supplement 1/2 page 1/3 page 1/4 page Plus two additional placements by plus 2x 1/2 page plus 2x 1/3 page plus 2x 1/4 page 12/31/2021 Podcast with social seeding Exclusive podcast Story ad Sponsoring (up to 30 min.) (1.5-2 min.) package (30 sec.) Sponsoring on all Package price EUR 51,500 EUR 37,500 EUR 29,500 channels Celebrate with us. Anniversary edition no. 40 with anniversary supplement Publication date: 10/08/2021 I Closing date: 09/23/2021 30 VDI nachrichten » Media data » 100 years of VDI nachrichten 31
Crossmedia VDI nachrichten & ingenieur.de » Media data VDI Verlag special supplements in VDI nachrichten & auf ingenieur.de Numerous traditional Single-topic special supplements on key formats technologies in industry available! Topic Topic Topic Please refer Industrial Additive Auto- to page 53 Transformation Manufacturing mation for pricing Issue Issue Issue and for- 11 43 44 mats. PD PD PD 19.03.2021 29.10.2021 05.11.2021 CD CD CD 04.03.2021 14.10.2021 21.10.2021 Hannover Formnext SPS Messe 16.11. – 23.11. – 12.04. – 19.11.2021 25.11.2021 16.04.2021 Our custom offer: exclusively sponsor the VDI Verlag special supplement on ingenieur.de. PD = Publication date; CD= Closing data; *gross media investment Crossmedia Print implementa- VDI nachrichten & ingenieur.de » Media data tion in detail Print-Advertorial Design guidelines • The layout must be distinct from editorial pages of VDI nachrichten, We are both in terms of base font and Advertorials present your content glad to column design. effectively and constructively design your • The number of columns, font, and font size must not correspond to advertorials those in VDI nachrichten. Whether it is through informative text, an infographic, or a meaningful combination • The advertorial must be identified of both – by presenting the ad as an advertisement. message in an editorial format, • Use of the typefaces Fenway advertorials give advertisers a particu- Banner, Utopia, SunBold, and larly effective and credible option for SunRegular is not allowed. featuring their products or services. Media costs VDI Verlag will gladly assist you with the The media costs depend on the size and placement of the advertorial. All design of a specific advertorial or, if desired, formats according to the current also handle the entire creation, to include price list are available. editing. The individual costs depend on the format and the work involved. Costs for design, graphics, and layout* 1/1 page: up to EUR 2,500 1/2 page: up to EUR 2,000 1/4 page: up to EUR 1,500 * Recommended prices, do not count toward volume discount and are not eligible for agency commission discount, coordination required at For prices see page 53. least 14 days prior to publication date 32 VDI nachrichten & ingenieur.de » Media data » Crossmedia 33
Crossmedia VDI nachrichten & ingenieur.de » Media data Digital-Advertorial The advantages for You content von ingenieur.de you at a glance With an advertorial on ingenieur.de, you create a customised High credibility due to the native environment for your communication in a topic-relevant integration of the advertorial in the target group. look & feel of ingenieur.de. Eye-catching and user-friendly: The The advertorial has long-form format of the advertorial, the look & feel of featuring large-area images and ingenieur.de and, interactive elements, is particularly representing an article enjoyable to read and increases the reader's engagement. of its own, is natively integrated into the High visibility through the use of website, similarly to different media channels for driving the incorporation of traffic (native integration on ingenieur. de, ingenieur.de NEWS Newsletter, the editorial articles. and social media posts) Easy process: VDI Verlag carries out both the graphical implementation of the advertorial and the integration on ingenieur.de, including optimization for rendering on different devices. Digital Advertorial – overview media package Media package Advertorial Advertorial Advertorial Advertorial Mini Small Basic Extras Number of articles included 1 1 up to 5 Expansion of reach/traffic-enhancing measures: Placement in the newsletter ingenieur.de NEWS 1 2 2 Placement in the newsletter ingenieur.de KARRIERE 2 2 Native integration on the ingenieur.de home page Placement period: 4 weeks Link from the advertorial to the customer‘s website Social seeding utilizing the entire social media media reach of VDI Verlag* Standard Standard Premium 2 posts on 3 posts on 3 posts on 2 posts on 3 posts on 3 posts on 1 post on 2:1 banner, digital, in portal rotation 2x full-screen ad in VDI nachrichten e-paper app Teaser box “Empfehlung der Redaktion (Recommended by the editor)” beneath all articles of a desired section Top ranking update: native visibility boost (like new article) over half the placement period Package price (prices do not count toward volume discount and are not eligible for EUR 5,300 EUR 10,600 EUR 16,000 EUR 1,000 agency commission discount) each** * Lead time: 12 work days * Social media posts can only be implemented if the customer has an official Facebook and Twitter profile. ** Teaser box EUR 1,000, top ranking EUR 1,000 34 VDI nachrichten & ingenieur.de » Media data » Crossmedia 35
Crossmedia Cross-media content marketing VDI nachrichten & ingenieur.de » Media data Customised With the customised special supplement format, you inform our readers compre- hensively and in-depth about your topics. special supplements This long-form format is well-received by our print and/or digital audience for two Your desired topic as a supplement in VDI nachrichten reasons: 1. Together with you, our editors develop the optimal communication concept for Print example: presenting your topic. 8-page news tabloid 2. We design your special supplement supplement about the appropriately for the channel: optimized partner Singapore Econo- for print readers in VDI nachrichten – mic Development Board. optimized for digital information sharing on ingenieur.de Publication in VDI nachrichten: Your special supplement is distributed in the total circulation of VDI nachrichten, and on request is additionally integrated in special circulations (e.g., special trade fair 8 pages distribution, display at technical events, starting at mailing campaigns). 44,900 Publication on ingenieur.de: EUR Through scrollytelling, our content experts translate the comprehensive content of your VDI nachrichten special supplement into a fun, interactive reading experience on ingenieur.de. Your special supplement in the form of modern scrollytelling Contemporary, interactive, and eye-catching User-friendly digital implementation, optionally including the integration of audio/video conten, implementation example: ABB Contact us about Available from your customized EUR cross-media offer! 34,900 36 VDI nachrichten & ingenieur.de » Media data » Crossmedia 37
Crossmedia Can also b VDI nachrichten & ingenieur.de » Media data as a pur e implemented ely virtu al event ! VDI Verlag Expert-Talk Deliverables and service Showcase yourself as a knowledge leader in a round- table of experts organized for you options at a glance Full service for live event We assume the organisation and execution of the Expert-Talk in the form of a roundtable discussion. In addition, we provide a journalist for moderation. Print marketing Publication of a two-page special supplement regarding your Expert-Talk in VDI nachrichten. Online marketing Publication of a digital advertorial regarding your Expert-Talk on ingenieur.de for a term of 4 weeks. In addition, the event will be incorpora- ted into a newsletter and, on request, a special newsletter about your Expert-Talk will be distributed. You determine the topic and attendees Showcase your topics. In cooperation with you, we prepare an interes- Additional marketing services ting panel discussion and present it in a multi-media format. We would be happy to produce a special offprint of the supplement for your trade fair presentation or event. On request, we also Attention and reach as a result of a tailor-made campaign organise the distribution of the copies starting at on-site. Additional marketing services Your Expert-Talk is supported by a powerful, customised marketing EUR available on request. campaign. We employ a smart combination of established, wide-re- aching print and digital channels of VDI Verlag prior to, during, and after 34,900 Offer details on the event. request Example of the implementation in various communications channels: Content-Hub promotion Teaser advertisement campaign print Trade fair Post-reporting Teaser banner campaign Social media integration Event announcement For specific implementation examples of our Expert-Talks visit: www.vdi-nachrichten.media/best-cases 38 VDI nachrichten & ingenieur.de » Media data » Crossmedia 39
Digital ingenieur.de » Media data Podcast – Technik aufs Ohr VDI co-production The VDI's new podcast for engineers and all “Technik aufs Ohr” is produced by a blended team, consisting of editors technology aficionados from VDI e.v. and VDI Verlag. Sarah Janczura, VDI Verlag GmbH, and Marco Dadomo, VDI e. V., moderate With “Technik aufs Ohr”, VDI created a podcast specifically for the podcast. Both are technology engineers and technology enthusiasts. Our moderators use an aficionados and love communication. entertaining dialogue format to speak with your interview guests about currents topics that are of interest and important to starting at “In our podcasts, we tend to have an all-encompassing discussion of engineers – whether it's AI, the smart factory, or everything EUR topics, but also enjoy delving into career-related. 900 details of the subject-matter. The podcasts are not just intended for Every other Thursday, our our members. They appeal to listeners have the pleasure engineers, fans of technology, as of a new episode, accessible well as listeners who want to on VDI's website and on move their career forward and work in technical professions. www.ingenieur.de/podcast In short, all technology-minded as well as on apple podcasts people who may or may not and Spotify. know VDI. Our new podcast format is intended to spotlight topics and trends – and demonstrate that VDI is in tune with the latest trends!” Sarah Janczura Overview media package Benefits for you Your appearance in our podcast is Media package Native audio ad Story ad Exclusive podcast guaranteed to provide high value and Concept Your advertising message With a story ad – incorpo- An exclusive podcast gives receive our full service: in our podcast, e.g. with a rated in the form of a you your very own podcast placement period of 15 short question-and- episode, with your • Broad reach seconds (each as pre-roll answer interview individual topics. and post-roll) or 30 sequence – we place your • High exclusivity seconds (as mid-roll). in-depth message in a This format is ideally suited for content showing • Easy process suitable location during the ongoing podcast. high problem-solving • High effectiveness expertise. • Smart integration Key facts • Native audio ad • Duration: 1:30 - 2:00 min. • Duration: 30 min. • High flexibility • 15 seconds each as • We compile 3 questions • Mention & link in episode pre-roll and post-roll and answers jointly with description you. Format and reach • 30 seconds as mid-roll • We handle the produc- • Simply record answers tion together with you. • Technology podcast, • Link in the show note with your smart phone 30 minutes per episode when podcast is accessed • Link in the show note • Appears bi-weekly, on Thursdays when podcast is accessed • Reach: 36,020 subscribers/over 6,900 downloads per episode (publisher's detail) Your media starting at EUR 900* EUR 3,800 EUR 5,000 investment Podcasts on additional topics coming soon! * Investment with one-time booking: EUR 900 (ad to be supplied), EUR 1,200 when VDI Verlag produces the ad. Investment with 4 bookings: EUR 3,000 (ad to be supplied), EUR 4,000 when VDI Verlag produces the ad. 40 ingenieur.de » Media data » Digital 41
Digital ingenieur.de » Media data ingenieur.de newsletter ingenieur.de The NEWS and KARRIERE newsletters – one-stop option to extend the reach of your digital campaign newsletter The concept: 67.982 In the newsletter ingenieur.de News, each Tuesday and Thurs- registered users and day the editors of ingenieur.de select the most important current newsletter recipients daily news from and for the industry. Additionally, the ingenieur. Publisher's detail 08/2019 de Karriere newsletter, published twice per month, offers helpful tips and exciting information on everything related to careers. Target group With your banner placement within the newsletters, you reach Cross-industry technophilic as many as 67,982 technology-minded registered users who recipients, from engineering students to professionals. are newsletter subscribers.* Newsletter ingenieur.de NEWS Utilize VDI Verlag's newsletter offering for communicating with Every Tuesday and Thursday on an appropriate target group – across sectors, current daily news from and for from engineering students to professionals. the industry. Newsletter ingenieur.de KARRIERE Every first or third Thursday of the month on professional career topics. Display Ad Formats Banner format: width 580 px, height variable up to max. 400 px, incl. external links (other formats on request). Display Ad Closing Date 2 working days before publication * Verlagsangabe 10/2020 (Doppelzählungen möglich) date, based on availability. ingenieur.de newsletter – media packages Media package Newsletter Newsletter Newsletter Basic Plus Extras Always open Reach (mailings) 26,000 113,000 to your special Placement period 2 weeks 4 weeks requests! Newsletter mailings ingenieur.de NEWS 4 8 We focus heavily on offering Newsletter mailings ingenieur.de KARRIERE individual advice, and on compo- 1 nents that can be combined and Display ad option: different banner formats on request allocated as needed, when it comes to our newsletter offers. Native ad option: pure text ad or text-image combination After all, we prefer to mix media cocktails that offer the most in Additional distribution either individually or in combination terms of reach and impact for you. available for ingenieur.de NEWS and ingenieur.de KARRIERE Coming soon: Desired additional frequencies and dates freely selectable, Ask us also about the new VDI depending on availability nachrichten kompakt newsletter. Pricing and details available on Native content: your individual content in our newsletter request. Package price (prices do not count toward volume discount EUR 1,700 EUR 3,600 on request and are not eligible for agency commission discount) up to 113,000 mailings per booking! 42 ingenieur.de » Media data » Digital 43
Preview: New communications formats from VDI Verlag VDI nachrichten & ingenieur.de » Media data Whitepapers and webinars Implementation A fresh approach to your technical communication! details Regardless of whether it is through whitepapers, webcasts or webinars – our mission Contact us – we will be glad to is to provide the target group of technical staff and executives with specific, develop the right communications broad-reaching, in-depth and comprehensive subject-matter information. strategy with you! Our promise to you: The goal of your campaign is clear: communicating solutions • Professional preparation for technical problem areas in • Wide-coverage marketing easy-to-understand terms, comprehensively, and in an • Professional implementation by an appealing format. Our experienced team objective is to enhance the brand awareness of your • Lead time approx. 6 to 8 weeks company, while generating high-quality leads, so that you can continuously create new potential customer demand and opportunities for your salesforce. Feel free to contact us! Digital VDI nachrichten & ingenieur.de » Media data Banner advertisement Page impression bookings on ingenieur.de We place your banners where they will have the greatest effect. We will assist you with your individual campaigns, including the selection of banner formats that are suitable for your purposes. Our pricing matrix – combine to find the digital price Stationary Stationary Stationary Inside small Inside large Outside 6:1 to 10:1 2:1 to 4:1, Wallpaper, Med. rectangle, (sticky) billboard, sitebar ad wide rectangle, skyscraper, super banner half-page ad, rollover ad Mobile small, EUR 75 EUR 92 EUR 96 2:1 and smaller Mobile large, EUR 92 EUR 110 EUR 114 1:1 and larger Pricing is subject to change during the year, please contact us for current prices! (Pricing as of 11/4/2020) 25% surcharge on gross prices for advertising materials larger than stated in technical specification (by arrangement). Not all advertising forms are available on all advertising media. Details available on request. Rollover ad: stationary as rollover content billboard or as rollover half-page ad 44 VDI nachrichten & ingenieur.de » Media data » Preview / Digital 45
Digital Data VDI nachrichten » Media data Technical specifications Compatible devices: E-Paper-App only iOS- and Android-capable devices. File formats: Some subscribers like to read VDI nachrichten in printed form. Others prefer the e-paper jpg, png, gif (static), HTML5 (static or animated), app. Regardless of preference, as your media partner, you should be able to reach our max. 40 KB readers well on all channels. In the e-paper app, we offer you the pre-loading ad and full-screen ad for tablets and smart phones (iOS and Android). HTML5 specifications delivery of an HTML5 ad is possible. 3rd-party redirect: Weekly delivery of a 3rd-party PreLoading redirect is possible. ad price EUR Labelling: 7,300 -w- high-contrast font colour, PreLoading ad minimum 9 pt Large and prominent when app first launches: you reach your target group E-paper formats for 5 seconds before the content loads • Tablet retina: with a full-screen ad. 1536 x 2048 px portrait / Weekly 2048 x 1536 px landscape Full-screen ad price with placement in • Tablet standard: Between P. 1/2 Between P. 7/8 Between P. 15/16 VDI nachrichten 768 x 1024 px portrait / Title EUR 1024 x 768 px landscape 4,600 • Smartphone standard: 640 x 920 px Full-screen ad Allocation options optimized to the environment within the E-paper pages of VDI nachrichten. Special ad formats VDI nachrichten » Media data Cover wrap, partial circulation 4-sided fake cover with full cover wrap in partial circulation. The fake cover is designed exclusively for Sampling campaigns the customer and looks like a real front page. • Fake cover wrap integrates: · 2 title flyer ads, right and left in and around trade fair events · 1 title strip horizontal · 3 x 1/1 page on C2, C3 and C4 Promoters distribute copies of VDI nachrichten to defined Book your fake • Partial circulation: up to 3,000 units target groups or trade fair visitors as part of sampling cover wrap for as • Delivery: Delivery to a German address campaigns. little as • Closing date: 2 weeks before publication date EUR • The copies are already included in the price. 9,300 * Banderole Paper or plastic strips that are placed around a newspaper. • Production: Manual assembly • Partial circulation: up to 3,000 units • Delivery: Delivery to a German address • Closing date: 2 weeks before publication date • Typical width of the banderole 100 to 140 mm. Campaign goals: Let us advise you. • Promote your campaign goal, e.g. attract visitors to your Book your • The copies are already included in the price. trade fair stand banderole for as • Convey a positive image little as EUR • Ensure high contact quality • Presence at the industry networking events 2,200 * For detailed information on pricing and additional formats regarding our special ad forms, visit www.vdi-nachrichten.media/Media data. * plus production costs, if applicable 46 VDI nachrichten » Media data » Digital / Special ad formats 47
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