2019 Media Guide Print online eVentS - weka fachmedien
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Media Guide
2019
Print online E V ENT S
Online
geprüft
Contact
USA - West For all other territories
Huson International Media please contact:
Ralph Lockwood
16615 Lark Avenue, Suite 100 Konrad Nadler
Los Gatos, Phone: +49 89 25556 - 1382
California 95032 Fax: +49 89 25556 - 1670
Phone: +1 408 879 6666 knadler@weka-fachmedien.de
Fax: +1 408 879 6669
ralph.lockwood@husonmedia.com
Editor-in-chief:
Gerhard Stelzer
Phone: +49 89 25556 - 1337
USA East Fax: +49 89 25556 - 1607
Huson International Media gstelzer@weka-fachmedien.de
Kristen Riley
13 – 17 Laight Street
Suite 401 (Mailbox #7) Senior editor:
New York, NY 10013 Stefanie Eckardt
Phone: +1 -212 268 33 44 Phone: +49 89 25556 - 1342
Fax: +1 -212 268 33 55 Fax: +49 89 25556 - 1607
kristen.riley@husonmedia.com seckardt@weka-fachmedien.de
Editor:
Andreas Pfeffer
Phone: +49 89 25556 - 1369
Fax: +49 89 25556 - 1607
apfeffer@weka-fachmedien.de
WEKA FACHMEDIEN GmbH
Richard-Reitzner-Allee 2
D-85540 Haar
2 Germany
The media
brand
Elektronik automotive is the platform for expert knowledge
Successful with print:
Sophisticated expert articles, comprehensive background information and up-to-
date trend reports – monthly relevant information and detailed expert knowledge
for design engineers and decision makers. pla
tform fo
r
A trade journal with high circulation* for professional automotive electronics.
The source of information for everybody who´s engaged in electronics in the kn
o w-ho w
industry of automotive and suppliers. (*IVW audited)
ONLINE INTERACTIVE EVENTS MEDIA PARTNER
Elektronik automotive is a strong Elektronik automotive is interacti- Elektronik automotive hosts Elektronik automotive is partner
brand within the business network ve with the readers: national and international con- to the most important events of
elektroniknet – the leading web ventions, forums and training for the branch.
service of the electronic branch. professionals on the hot topics of In addition we offer you exclus-
With the specific elektronik- the branch. ively the “OFFICAL DAILY” news-
social media channels
automotive newsletter, we bring A network of abstractors of the paper of the embedded world.
the target group up to date on a industry, of science and of
readership surveys „Products of the
weekly basis. associations stands for top-class
year“ and „Distributor of the year“
venues.
weka-fachmedien.de/events
3
Technical
Journal
Portrait
Technical journal portrait 1
1 Title: Elektronik automotive 11 Publisher: WEKA FACHMEDIEN GmbH
2 Characteristics: The monthly magazine Elektronik automotive informs in-depth 12 Advertising: Sonja Winkler, Sales Director
about future-oriented solutions, concepts and products in Email: swinkler@weka-fachmedien.de
automotive electronics.
13 Editorial office: Gerhard Stelzer, editor in chief
With events on the hot topics of the branch, a wide coverage Email: gstelzer@weka-fachmedien.de
with an own channel on elektroniknet website and the weekly Stefanie Eckardt Senior editor automotive
newsletter, offers Elektronik automotive a technical sophisticated Email: seckardt@weka-fachmedien.de
cross-media platform for experts. Phone +49 89 25556-1342
Elektronik automotive, the media brand for successful communic- Andreas Pfeffer, editor automotive
ation in the automotive electronics sector: Print – Online – Event Email: apfeffer@weka-fachmedien.de
3 Target group:
Elektronik automotive is the information source for the decision Phone +49 89 25556-1369
makers in automotive electronics – design engineers and managers 14 Editorial to advertising ratio 2017 = 13 issues
in automotive manufacturing and supply industries total pages: 708 pages = 100%
4 Publication frequency: 9 issues + 4 special issues
editorial content: 547 pages = 77.23%
5 Format: A4 advertising content: 161 pages = 22.77%
6 Volume: 19th volume 2019
7 Subscription rates: Domestic subscription: 72.00 € Editorial content analysis 2017:
Overseas subscription: 84.40 € 547 pages = 100%
Single copy rate: 9.00 €
expert articles: 338 pages = 61.79%
8 Organ: - products: 20 pages = 3.67%
9 Membership: IVW-EDA (certified audit of circulation) impulses: 136 pages = 24.79%
Not for special issues. others (title, editorial, 53 pages = 9.75%
content, FAQ, imprint,
10 Publishing house: WEKA FACHMEDIEN GmbH advertiser index)
Richard-Reitzner-Allee 2, 85540 Haar
Phone: +49 89 25556-1383
www.elektroniknet.de/automotive
www.weka-fachmedien.de
4
Technical journal
Circulation breakdown 2
1 Circulation audit: 3.1 Structure of the domestic market
circulation by Nielsen-areas: Kiel
2 Circulation breakdown: copies per issue/annual average
Rostock
(July 1st 2017 to June 30th 2018)
Nielsen 5+6
print run: 21,083 Nielsen 1 Bremen 4.1 % = 832 copies
7.1 % = 1,443 copies Berlin
total circulation: 20,515 abroad: 261
sold circulation: 1,238 abroad: 29
subscriptions: 234 member copies: – Munster
Nielsen 2
retail: 0 10.7 % = 2,158 copies Nielsen 7
Cologne 4.7 % = 960 copies
other sales: 1,004 Erfurt Dresden
Koblenz Frankfurt
controlled circulation: 19,277
Nielsen 3a
remainder, archive and 568
15.2 % = 3,074 copies
voucher copies: Nuremberg
Stuttgart Nielsen 4
36.9 % = 7,476 copies
Nielsen 3b Freiburg Munich
21.3 % = 4,312 copies
3 Geographic circulation breakdown:
economic region share of total circulation
percent copies Abstract of methodology
1. Method: circulation breakdown by file analysis – census
Germany 98.7 20,254
2. Universe: total circulation Germany 20,254 = 100%
Switzerland 0.32 65 3. Sample: census
Austria 0.48 98 4. Target person of survey: omitted
5. Period of analysis: July 2018
other countries 0.48 98 6. Conduction of analysis: publisher
total circulation 100.0 20,515 Detailed methodology: www.next-community.de
5
Advertising
rates 2019
3 Discounts:
(within a 12 month period, starting from the publication date of first ad)
Frequency discount Volume discount
Journal 3 or more insertions 3% 3 or more pages 5%
6 or more insertions 5% 6 or more pages 10%
Advertising rates No. 19, valid from 01.01.2019 9 or more insertions 10% 9 or more pages 15%
12 or more insertions 15% 12 or more pages 20%
1 Advertising formats and rates: 18 or more insertions 20% 15 or more pages 25%
24 or more insertions 25%
format Grundpreise Preise Preise Preise
s/w 2-c 3-c 4-c 4 Classified advertisements:
1/1 page 6,620.- 7,840.- 8,820.- 9,790.- Employer Branding: 1/1 page 4c € 4.900
1/2 page 4c € 2.600
A5 (junior page) 4,090.- 4,890.- 5,500.- 6,130.- Double insertion: When posting the same ad in another
1/2 page height We discount 25 % on the basic advertising price for the second edition.
3,500.- 4,190.- 4,700.- 5,220.-
1/2 page width
Business portraits: 1/4 page € 1,050.- (available only in special issues,
1/3 page height 1/2 page € 2,080.- no discounts)
2,330.- 2,780.- 3,120.- 3,470.-
1/3 page width 1/1 page € 4,160.-
1/4 page 2-columns Pinboard: 1/9 page b/w € 290.- 1/9 page 4c 350.- €
1/4 page height 1,740.- 2,120.- 2,360.- 2,690.- Seminar planer: 1/9 page b/w €290.- 1/9 page 4c 350.- €
1/4 page width
Discount for high volume booking upon request.
1/6 page height
1,170.- 1,380.- 1,560.- 1,740.- 5 Special Ads: Prices see page 8 to 10
1/6 page width
1/8 page 2-columns 6 Contact:
1/8 page height 890.- 1,010.- 1,160.- 1,350.- Consulting & booking: Konrad Nadler, international account manager, phone: +49 89 25556-1382
1/8 page width knadler@weka-fachmedien.de
Digital file delivery: Hildegund Roessler, phone: +49 89 25556-1473
pinboard / seminar planer 290.- 310.- 330.- 350.-
Fax +49 89 25556-1690, werbemittel@weka-fachmedien.de
cover page 10,890.-
(no discount) 7 Terms of payment:
HypoVereinsbank, München
Inside cover special 7,100.-
IBAN: DE37 7002 0270 0035 7049 81, SWIFT (BIC): HYVEDEMMXXX
2nd und 3rd cover page 10,140.- Tax ID number: DE 811 190 616
4th cover page 10,740.- 2 % discount for payment within 8 days after date of invoice or net
payment within 21 days of invoicing.
mm-price, 1-column 6.50 7.70 8.70 9.60
2 Additional charges:
placement We charge 10% of the basic price for requested and confirmed placements
(at least € 160.-)
colours Prices apply for Euroskala
Charges for special colours on request
format No additional charges for bleed and crossover print Please add valid VAT rate / tc: 20,515 copies
6
Formats
2/1 pages spread across gutter 1/1 page 2 x 1/2 across gutter Junior Page trim size
width x height width x height width x height width x height width x height
420 x 297 mm ¿ 210 x 297 mm ¿ 420 x 143 mm ¿ 135 x 190 mm 147 x 210 mm ¿
394 x 260 mm 185 x 260 mm 394 x 128 mm
1/2 page vertical 1/2 page horizontal 1/3 page horizontal 1/3 page vertical 1/4 page 1/4 page vertical 1/6 page horizontal 1/6 page vertical
width x height width x height width x height width x height width x height width x height width x height width x height
102 x 297 mm ¿ 210 x 143 mm ¿ 210 x 110 mm ¿ 72 x 297 mm ¿ 102 x 143 mm ¿ 54 x 297 mm ¿ 210 x 63 mm ¿ 72 x 143 mm ¿
90 x 260 mm 185 x 128 mm 185 x 90 mm 60 x 260 mm 90 x 128 mm 42 x 260 mm 185 x 43 mm 60 x 128 mm
1/4 page horizontal
width x height
210 x 82 mm ¿
185 x 62 mm
¿ trim size:
add 5 mm per trimmed edge
for bleed size
1/8 page vertical 1/8 page Pinboard Island ad
width x height width x height Seminar planer 1 column
54 x 143 mm ¿ 102 x 82 mm ¿ 1/9 page minimum 50 mm height
42 x 128 mm 90 x 62 mm width x height maximum 80 mm height
1/8 page horizontal 60 x 80 mm column width 51 mm
width x height
210 x 51 mm ¿
185 x 31 mm
7
Special ads
Media information 2019 Special ads
SPONSORED CONTENT SPONSORED CONTENT
Cover new
Elma Electronic
Cover creative + cover ist ein weltweit tätiger Hersteller von
Electronic Packaging Produkten für den
Embedded-Systems-Markt. Das Unterneh-
men hat Tochtergesellschaften in neun
voll integrierten Systemen.Darüber hinaus
entwickelt Elma zahlreiche Gehäuse, von
Kleingehäusen bis zu vertikalen Schrän-
ken, sowie Präzisionsteile wie zum Beispiel
gen zugeschnitten werden können: vom
ersten Konzept bis zur Serienproduktion.
Elmas zuverlässige Lösungen, Flexibilität
und Entwicklungskompetenz sind die
story
Ländern auf drei Kontinenten und ist an Drehschalter/Encoder, Frontplatten und wesentlichen Argumente, weshalb welt-
der Schweizer Börse notiert. Das Angebot LEDs. Das Unternehmen verfügt über ein weit führende Elektronikunternehmen
reicht von Komponenten, Speicher, Back- breites Angebot von bewährten Standard- immer wieder Elma wählen.
planes und Chassis-Plattformen bis hin zu produkten, die auf einzelne Anwendun- www.elma.com
€ 10,890.- die als Relays genutzt werden. Aufgrund
der hohen Geschwindigkeit bei zugleich
stetig wachsenden Datenmengen der
ISS muss die Verbindung aber quasi
In der Luft- und Raumfahrt entstehen
durch die Manöver der Fluggeräte
enorme Kräfte, die ein „einfaches“ Com-
putergehäuse nicht unbeschadet über-
mussten durch den Raumfahrtzulieferer
Sait einige Tests durchgeführt werden,
da die SSD-Festplatten durch die feinen
Strukturen im 10-15-Nanometer-Bereich
permanent umgeroutet werden – je stehen würde. Ein ATR verfügt über den freien Protonen im All deutlich
(no discount) nachdem, welche Satelliten zum jewei-
ligen Zeitpunkt die beste Übertragungs-
route bieten.
besondere Festigkeit gegen Stöße und
Vibrationen, verbiegt sich also nicht so
stark und kann auch einen stärkeren
stärker ausgesetzt sind als auf der Erde.
Durch diesen Dauerbeschuss kann es
dazu kommen, dass Teile der SSD (z.B.
Stoß wie z. B. bei einer besonders harten der Flashspeicher) beschädigt werden.
Kräfte bis zu 40 g Landung überstehen. Dieses Air Trans- Ein weiteres OpenVPX-System der glei-
port Rack bildet das Computergehäuse. chen Bauart ist für das neue Wissen-
Das Elma-System übernimmt diese Im Inneren steckt eine Rechnereinheit schafts- und Energiemodul NEM-1 ge-
Inner cover
Aufgabe und ermöglicht dabei Daten- mit OpenVPX-Technologie. plant, das 2019 der bestehenden Station
durchsätze mit einer Uplinkgeschwin- hinzugefügt werden soll. Der Geschäfts-
digkeit von bis zu 100 Mbps und einer Externer Lüfter führer der Elma Electronic GmbH, Pao-
Downloadgeschwindigkeit von 6 bis 8 lo Putzolu, zeigte sich stolz auf den
Mbps. Das System stellt hierbei den Das Thema Kühlung sei bei solchen Pforzheimer Beitrag: „Die ISS ist wohl
Hardwareteil einer Multiplexor-Demul- Systemen immer ein besonders heikler die komplizierteste Maschine, die die
tiplexor-Modem-Unit (MDM) dar. MDM Punkt, merkt Projektbetreuer Vitali Siris Menschheit je gebaut hat. Dass unsere
editorial story, product VPX-System fürs Weltall:
ist zuständig für die Aufnahme, die
Speicherung und für die Übertragung
der Ergebnisse von an Bord durchge-
weiter an. „Das System für die ISS wird
nach dem ‚Forced-Conduction-Cooled‘-
Verfahren gekühlt.“ Bei diesem Verfah-
Produkte ein Teil davon sind, ist ein
großartiger Nachweis für die Leistungs-
fähigkeit unseres Hauses.“
In 90 Minuten um die Welt
führten Experimenten. Die Einheit be- ren werden alle Karten wie z.B. die Helge Marek, Elmajk
guide or main focus
inhaltet hierfür unter anderem ein Prozessorkarte, die Grafikkarte oder die
Modem, DVB-S2 (für Satellitensignale), Speicherkarte über eine spezielle Me-
PAL (Phase-Alternating-Line, also ein chanik mit der Seitenwand verbunden.
analoges Videosignal) sowie HD-Video- Die Seitenwände des ATRs sind mit
Wie sieht Technik aus, mit der man eine permanente Verbindung zwischen der Internationalen Ein- bzw. -Ausgänge. Die seriellen Finnen bestückt, die nach außen zeigen
Schnittstellenkarten erfüllen Vorgaben und durch die Luft gesogen wird. So
Raumstation mit der Erde stricken kann? Zusammen mit der russischen Firma Sait Ltd. hat der für Schock und Vibration nach MIL-STD- werden die robusten Karten zwar aktiv
inside creative plus story
Pforzheimer Systembauer Elma Electronic darauf eine Antwort entwickelt. 810F und garantieren damit die Wider- gekühlt (eine passive Kühlung wäre z.
standskraft des Systems. „Widerstands- B. eine Kühlung ohne Lüfter), die Lüfter
kraft, die auch notwendig ist“, so Siris arbeiten aber eben außerhalb des Ge-
D
er Countdown läuft: Voraussicht- raumorganisation Roskosmos zusam- selbstverständlich“, erklärt Vitali Siris, weiter. „Während die Technik im Inneren häuses. „Das ist eine praktische Lösung,
lich im September dieses Jahres menarbeitet. Das Air Transport Rack der bei Elma Electronic das Projekt be- der ISS selbst konstante Klimabedingun- die das Systeminnere überdies vor Staub
macht sich eine Soyuz-Rakete wird als Teil des so bezeichneten „Broad- gleitet. „Die ISS benötigt für eine Erd- gen von 20 bis 22 °C und ähnlich kons- schützt und eine mögliche Quelle für
mit einem Paket aus Pforzheim auf den band Communication System User umrundung nur etwa 90 Minuten. So- tanter Luftfeuchtigkeit erwartet, muss Schäden während des Transports elimi-
€ 7,100.- Weg zur Internationalen Raumstation
ISS. Mit der Versorgungsmission erhält
die Besatzung um den Deutschen Ale-
xander Gerst ein Air Transport Rack mit
Terminal“ im russischen ISS-Servicemo-
dul „Zvezda“ installiert.
Wenn das System an seinem Einsatz-
ort im Weltall in Betrieb geht, ermög-
bald sich die Raumstation über einem
Gebiet der Erde befindet, das nicht von
Empfangsanlagen am Boden abgedeckt
ist, würde die Verbindung jedesmal
sie beim Start der Rakete Kräfte vom bis
zu Vierzigfachen der Erdbeschleuni-
gung aushalten.“
Mit dem Air Transport Rack (ATR) ist
niert. Zugleich wurde mit der Kühlungs-
variante Platz gespart, ohne dabei die
Multi-Funktionalität des Systems preis-
zugeben.“ Das Air Transport Rack (ATR) ist ein standar-
OpenVPX-Technologie. Elma Electronic licht es eine „nahezu-permanente“ abbrechen.“ Abhilfe schaffen hier Kom- hierfür ein seit vielen Jahren bewährter Technisch interessant ist auch die disierter Formfaktor für Rechnersysteme in
(no discount)
entwickelte das System für die Firma Verbindung der ISS mit der Bodenkon- munikationssatelliten, in diesem Fall Formfaktor für Rechnersysteme in der Wahl der SSD-Festplatte mit einer Ka- der Luft- und Raumfahrt. (Bild Elma Electronic)
Sait Ltd., die mit der russischen Welt- trolle. „Eine solche Verbindung ist nicht über das Geo-Satellitennetz „Lutsch“, Luft- und Raumfahrt erste Wahl (Bild). pazität von einem Terabyte. Hierfür
2 Elektronik 16/2018 elektronik.de elektronik.de Elektronik 16/2018 3
Belly wrap Advertorial: Island display / content
Present your technical contribution incl. company presentation in basic price b/w island display
plus double page
high-quality and appealing design within the scope of the category per mm € 21.-
format: 624 x 100 mm basic price 4c Island display
‚sponsored content‘.
with 5 mm trim size: Secure the publication of your PR text in an edition of your choice with an per mm € 29.-
634 x 110 mm advertorial* 1 column minimum 50 mm height
€ 36,900.- maximum 80 mm height
Double page format: € 9,900.- (agencyable) column width 51 mm
Belly wrap Additional publication in a newsletter of elektronik.de: € 1,590.-
format: 624 x 100 mm Other forms of advertising
Specifications on request, different designs possible on request
with 5 mm trim size:
(gate folder, flap, altar fold)
634 x 110 mm
Are you interested? Talk to us!
€ 18.000,- Advertising material to be stuck on
on request
(Only in combination with 1/1 ad)
*limited offer
8
Snipe ad on front cover Loose inserts
format: 76x76 mm up to 25g (incl. postage) € 5,250.-
plus 5 mm trim size
– total 81 x 81 mm split-run by zip-codes/
Nielsen area € 260.- per thousand
€ 7,200.-
split-run by qualified addresses € 450.- per thousand
minimum order amount € 650.-
loose inserts over 25g price on request
print run: 21,000 copies
Customized Publishing Bound inserts
Whether print, online or event - with 4-pages € 6,145.-
creativity and competence we bring 8-pages € 9,240.-
your requirements and ideas into the 12-pages € 11,445.-
right format: from booklet to more on request
advertorial pages to customer
magazines. print run: 21,000 copies
Example Customized
Publishing: Delivery contact for inserts:
• concept (in coordination with client) L.N. Schaffrath DruckMedien GmbH & Co. KG,
• editorial elaboration/support Marktweg 42-50, 47608 Geldern
Delivery note: loose/bound insert CUSTOMER,
• layout (in Elektronik or Elektronik automotive design or
according to customer´s CI) for Elektronik automotive issue xy/2019
• print/processing Technical details see page 20
• loose or bound insert/tip-on in Elektronik, Elektronik automotive or
the daily newspaper „THE OFFICAL DAILY“
Individual offers on request
9
Editorial
calendar 2019
1 2/3 S1 4 5 6/7 S2
Main topics trends for ethernet safety+security
automotive industry
2019
Publication date Jan 29, 2019 Feb 25, 2019 Mar 26, 2019 Apr 23, 2019 May 15, 2019 Jun 18, 2019 Jul 02, 2019
Ad closing date Jan 08, 2019 Feb 04, 2019 Mar 05, 2019 Mar 29, 2019 Apr 23, 2019 May 24, 2019 Jun 07, 2019
Deadline for print material Jan 14, 2019 Feb 08, 2019 Mar 11, 2019 Apr 04, 2019 Apr 29, 2019 May 31, 2019 Jun 14, 2019
Closing date for articles Dez 04, 2018 Dez 17, 2018 Jan 29, 2019 Feb 23, 2019 Mar 18, 2019 Apr 15, 2019 May 03, 2019
Events CES, Las Vegas, embedded world, Nurem- Forum Künstliche automotive testing CeBIT, Hanover, Jun Forum Safety &
Jan 08 - 11, 2019 berg, Feb 26 -28,2019 Intelligenz, Stuttgart, expo, Stuttgart, 24 - 28, 2019 Security, Sindelfingen,
Automotive Ethernet May 14, 2019 May 21 - 23, 2019 ConCar-Expo, Berlin, Jul 08 - 10, 2019
Congress, Munich, Feb Jun 25 - 26, 2019
13 - 14, 2019 Sensor + Test,
Mobile World Congress,
PCIM Europe mit Nuremburg, Jun 25
Barcelona, Feb 25 - 28, 2019
E-Mobility-Forum -27, 2019
Hanover Messe
MobiliTec, Hanover, Nuremburg,
Apr 01 - 05, 2019 May 07 - 09, 2019
special issue safety+security
Active components
microcontrollers/-processors, multi core processors,
SPECIAL: Power
analog/mixed-signal-ICs, ASICs/SoCs, memory IC, ● ● ● Electronics ● ● ●
on-board network - electromobility
power electronics, op-amps, AD/DA converters, DSPs,
FPGAs, bus drivers, LED drivers, RF drivers
Electromobility + hybrid concepts
special issue ethernet
alternative propulsion systems, soft-, full-, plug-in-
hybrid, ECUs for engine/transmission control, electric ● ● ● ●
drives, fuel cells
On-board network + energy management
batteries and energy storage, inductive charging
technologies, wiring harness design, EMC, data and
energy cabling, cable technology, power electronics, ● ● ● ●
autonomous driving
power supplies, LDOs, DC/DC-converters, ultracaps,
circuit controls, heat management
Bus systems
CAN / CAN FD, LIN, MOST, FlexRay, Ethernet,
IEEE 1394, gateways, physical layer, bus drivers
● ● ● ●
Distribution
news, services, logistics ● ● ●
Development processes/standards
Services, embedded design, hardware/software
design tools, simulation, verification, validation, SPECIAL: Tools +
model based design, SPICE/CMMI certification, ● model-based deve- ● ● ● ●
ASAM, AUTOSAR, functional safety (ISO 26262), lopment
requirements management, robustness validation,
AEC-Q100, qualifications
10Development software/hardware
tool-suites, IP, middleware, operating systems, develop- SPECIAL: Tools +
ment tools, compilers, linkers, debuggers, code analysers, ● model-based deve- ● ● ● ●
development/ evaluation boards, CAE tools, emulators, lopment
programming systems
Electromechanics/ mechatronics
relays, keys, switchboards, terminal blocks, coolers/fans,
connectors, PCBs, cables, electric motors, display and con- ● ● ● ● ●
trol concepts, instrumentation, monitoring elements, cases
Infotainment + telematics
special issue safety+security
antenna systems, audio/video CODECs, operating systems,
bluetooth, displays, GSM/UMTS/LTE, navigation, WLAN, ● ● ● ● ●
eCall, location based services, car-2-x
on-board network - electromobility
Vehicle body + chassis electronics
Antilock braking, ESC, brake assistants, active/semi-active
suspension control systems, intelligent sensors, lighting ● ● ●
special issue ethernet
technology
Convenience electronics
(operating) controls, HVAC (heating, ventilation, air con-
dition), human-machine-interfaces (HMI), locking systems ● ●
(keyless entry/go), displays
Test and measurement
EMC measurement, HiL/SiL/MiL testing, test bench
autonomous driving
SPECIAL:
technology, restbus simulation, logic analysers, ● ● ● ● Measure + Test ●
oscilloscopes, protocol testers, mobile measurement,
multimeters, PC-based measurement, data loggers
Optoelectronics
LEDs, displays, OLEDs, LED drivers, opto-couplers, cameras ● ● ●
Passive components
Resistors, capacitors, inductors, filters, fuses, transformers, ● ●
crystals, oscillators
Safety + driver assistance systems SPECIAL:
(advanced) driver assistance systems, cameras,
image processing, sensors, „secure software“, ● ● ● ● Artificial ●
RADAR/LIDAR systems, autonomous driving Intelligence
SPECIAL:
CES 2019
Subject to change without notice.
Up-to-date news for each issue is available at www.next-community.de or via
e-mail. For registration write a short e-mail to rboehm@weka-fachmedien.de
11Editorial
calendar 2019
S3 8/9 S4 10 11 12
Main topics electromobility on-board network
+ Copytest
Publication date Jul 30, 2019 Sep 05, 2019 Sep 24, 2019 Oct 08, 2019 Nov 07, 2019 Dez 05, 2019
Ad closing date Jul 09, 2019 Aug 14, 2019 Sep 03, 2019 Sep 16, 2019 Oct 16, 2019 Nov 14, 2019
Deadline for print material Jul 15, 2019 Aug 21, 2019 Sep 09, 2019 Sep 20, 2019 Oct 22, 2019 Nov 20, 2019
Closing date for articles May 30, 2019 Jul 25, 2019 Aug 09, 2019 Aug 16, 2019 Sep 09, 2019 Oct 01, 2019
Events Bordnetz Kongress, Bordnetz Kongress, eMove360° Europe, Products of year 2020
Landshut, Sep 26, 2019; Landshut, Munich,
IAA Pkw, Frankfurt, Sep 26, 2019 Oct 15 - 17, 2019
Sep 12 -22, 2019;
ELIV, Bonn,
Oct 16 - 17, 2019
TSN/A Conference,
Bad Homburg,
Special issue on-board network
Oct 8 - 9, 2019
Active components
special issue electromobility
microcontrollers/-processors, multi core processors, SPECIAL:
analog/mixed-signal-ICs, ASICs/SoCs, memory IC, po-
wer electronics, op-amps, AD/DA converters, DSPs,
● ● ● ● Semiconductors ●
in vehicles
FPGAs, bus drivers, LED drivers, RF drivers
Electromobility + hybrid concepts
alternative propulsion systems, soft-, full-, plug-in- + S
upplement
hybrid, ECUs for engine/transmission control, electric ● ● ● ● Formel E ●
drives, fuel cells
On-board network + energy management
batteries and energy storage, inductive charging
technologies, wiring harness design, EMC, data and
energy cabling, cable technology, power electronics, ● ● ● ● ●
power supplies, LDOs, DC/DC-converters, ultracaps,
circuit controls, heat management
Bus systems
CAN / CAN FD, LIN, MOST, FlexRay, Ethernet,
IEEE 1394, gateways, physical layer, bus drivers
● ● ● ●
Distribution
news, services, logistics ● ●
Development processes/standards
Services, embedded design, hardware/software
design tools, simulation, verification, validation,
model based design, SPICE/CMMI certification, ● ● ● ● ●
ASAM, AUTOSAR, functional safety (ISO 26262),
requirements management, robustness validation,
AEC-Q100, qualifications
12Development software/hardware
tool-suites, IP, middleware, operating systems, de-
velopment tools, compilers, linkers, debuggers, code ● ● ● ● ●
analysers, development/ evaluation boards, CAE tools,
emulators, programming systems
Electromechanics/ mechatronics
relays, keys, switchboards, terminal blocks, coolers/
fans, connectors, PCBs, cables, electric motors, display ● ● ● ● ●
Special issue on-board network
and control concepts, instrumentation, monitoring
elements, cases
Infotainment + telematics
SPECIAL:
special issue electromobility
antenna systems, audio/video CODECs, operating sys-
tems, bluetooth, displays, GSM/UMTS/LTE, navigation, ● ● Networks + V2X ●
WLAN, eCall, location based services, car-2-x
Vehicle body + chassis electronics
Antilock braking, ESC, brake assistants, active/semi-
active suspension control systems, intelligent sensors, ● ● ● ●
lighting technology
Convenience electronics
(operating) controls, HVAC (heating, ventilation, air
condition), human-machine-interfaces (HMI), locking ● ● ●
systems (keyless entry/go), displays
Test and measurement
EMC measurement, HiL/SiL/MiL testing, test bench
technology, restbus simulation, logic analysers, ● ● ● ● ●
oscilloscopes, protocol testers, mobile measurement,
multimeters, PC-based measurement, data loggers
Optoelectronics
SPECIAL: Lighting
LEDs, displays, OLEDs, LED drivers, opto-couplers, ● engineering
cameras
Passive components
Resistors, capacitors, inductors, filters, fuses, transfor- ● ● ● ● ●
mers, crystals, oscillators
Safety + driver assistance systems
(advanced) driver assistance systems, cameras, SPECIAL: Assistance
image processing, sensors, „secure software“, ● systems + automa- ● ●
RADAR/LIDAR systems, autonomous driving ted driving
Subject to change without notice.
Up-to-date news for each issue is available at www.next-community.de or via
13 e-mail. For registration write a short e-mail to rboehm@weka-fachmedien.deMarket research
Media-information 2019
Sociodemography, Reading behaviour and Advertising effect among Elektronik automotive readers*
14*Source: Copytest Elektronik automotive 8/9 September 2017
Methodology
• Base: Readers of issue 8/9 2017 of the trade journal Elektronik in Germany.
• Sample: 252 persons of the basic population were chosen at random of the
whole recipient data set
• Date of interviews: Interviews were conducted between September 14th and October
16st, 2017.
• Realization: Experienced interviewers from IFAK, a well-known German market
research institute, have conducted the survey via telephone
using the CATI method. Realization according to the guidelines
for media analysis („ZAW-Rahmenschema für Werbeträgeranalysen“).
The questionnaire was available to each interviewer electronically
and binding in terms of order and wording of the questions.
15Media service
Technical data
Copytest – Control your ads impact!
For all media experts who want to know what design engineers and technical managers
think about their ads, products and image, Elektronik automotive offers exclusive copytests.
Elektronik automotive´s copytests report about content and design of advertisments. More
than that, copytest participants receive a concise image analysis on top.
Elektronik automotive´s copytests answer important questions such as “Do customers pay
attention to my ad?“, “What information about my company is retained by the reader?“ and
“Does this ad help to get customers interested in my products and company?“
For further information on service tools please visit www.elektroniknet.de/media
16 or contact your Elektronik automotive sales representative via phone +49 89 25556-1382.Technical data
Technical data
Printing technique / processing
Loose inserts / bound inserts / tip-on ads / CDs
Cover: sheet-fed offset Loose inserts:
Contents: web-fed offset Minimum format: 105 mm width x 148 mm height
Paper: improved newsprint Maximum format: 10 mm smaller than the magazine in height and width
Processing: wire stitching Minimum weight: 150 gsm for single leaf
Format: trimmed format 210 mm x 297 mm Maximum weight: on request
add 5 mm per trimmed edge for bleed size Positioning: best possible
type area: 185 mm x 260 mm
loose inserts must be delivered cut and folded and as a finished product and be adapted
Please position all image elements 5 mm from the outer edges. We prefer non-separatet single- for mechanical processing
page PDFs in the format V1.3 or V1.4. placement possibilities: print run, part of circulation by zip-codes Nielsen or by qualified addresses
For detailed specifications please ask your contact person. Bound inserts:
Hildegund Roessler, Disposition Print, Phone +49 89 25556-1473, Fax +49 89 25556-1690, Volume: 4 pages (more pages on request)
werbemittel@wekanet.de Minimum format: 105 mm width x 148 mm height
Maximum format: Format of the magazine
File names should be given as in the example: trimmed pages should have an additional 5 mm on each border to be cut off
Minimum weight: for 4-pages products 100 gsm
Customer_ek_Automotive_issue (for example: Mustermann_ek_Automotive_1_19) bound inserts must be folded and delivered in uncut format and be adapted for
Proof mechanical processing
Contents: Content proofs must be delivered in 4c based on the standard ”PSO_INP_Paper_
eci.icc” for offset printing. Tip-on ads:
folded products must be close to the gutter and be adapted for mechanical processing
Cover: Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci. positioning and formats on request
icc” for offset printing. The appropriate profiles may be downloaded at www.eci. placement possibilities: print run and part of circulation of the tip-on inserts by zip codes or Nielsen
org.
CD:
Small tone value variations may occur (tolerance range due to the web offset printing process. Positioning on request.
In multi-colour print black full tone areas should have a 40% cyan to give a rich black.
Delivery date and address for bound inserts, loose inserts and tip-on ads:
FTP access: on request For dates and terms please ask your contact person.
L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 Geldern
Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for Elektronik Automotive –
issue xy/2019
17OFFICIAL DAILY
embedded world
2019
THE OFFICAL DAILY - the only official daily at emebedded world 2019! Advertising rates and formats (package rate for all 3 days)
5 editorial teams, 3 up-to-date issues to target trade fair visitors Tabloid format bw 2c 3c 4c Type area Bleed format
in mm in mm
even better.
Tab 1/1 8,400 € 10,180 € 10,900 € 11,730 € 260 x 337 280 x 380
Publication dates: Ad closing date: Deadline for print
Tab 9/16 (junior) 6,310 € 7,540 € 8,180 € 8,820 € 202 x 273 212 x 291
Feb 26, 2019 Feb 04, 2019 material:
Tab 1/2 vertical 130 x 337 140 x 380
Feb 27, 2019 (for all 3 issues) Feb 8, 2019 5,430 € 6,530 € 7,060 € 7,560 €
Tab 1/2 horizontal 260 x 175 280 x 193
Feb 28, 2019 (for all 3 issues)
Tab 1/3 vertical 97 x 337 107 x 380
3,670 € 4,380 € 4,820 € 5,140 €
Tab 1/3 horizontal 260 x 117 280 x 135
Tab 1/4 vertical 65 x 337 75 x 380
Tab 1/4 horizontal 2,890 € 3,450 € 3,700 € 4,020 € 260 x 87 280 x 105
Tab 1/4 2 columns 130 x 175 140 x 185
Tab 1/5 vertical 2,410 € 2,910 € 3,160 € 3,390 € 48 x 350 58 x 380
Tab 1/8 horizontal
1,300 € 1,590 € 1,710 € 1,800 € 130 x 87 280 x 53
Tab 1/8 2 columns
IFC / OBC 12,900 €
Special advertising formats
Island ad cover 8,050 €
Flap 19,000 €
1 day 2 days 3 days
Loose insert up 2,450 € 4,300€ 6,150 €
to 25 g
Centre spread 9,790 €
4 pages
mm price 5€ 6€ 6.50 € 7€
Distribution: Island ad 46 € 51 € 55 € 60 €
21,000 copies mm price
Price rates for all 3 issues.
18
15 Due to technical reasons, ads have to be booked for all 3 issues (except loose inserts).7 good reasons for your advertisement:
The only official newspaper of the embedded world
Published by the editorial teams of WEKA FACHMEDIEN, the official media partner of
the trade fair organizer NürnbergMesse.
21,000 copies – exclusively distributed
Only THE OFFICAL DAILY will be distributed exclusively to the show visitors and
exhibitors at the entrance and exhibition area. Additional distribution in hotels, train
stations and airport secures circulation at its best with 21,000 copies hot-off-the press.
Concentrated expert know how
The editorial departments of the renowned professional journals Elektronik,
Markt&Technik, DESIGN&ELEKTRONIK and Computer&AUTOMATION offer top-class
content with concentrated competence – the perfect source of information for the
trade fair visitors.
Up-to-date news coverage
With separate issues on all 3 exhibition days, THE OFFICAL DAILY covers the latest
news directly from the fair.
International visitor approach
With regard to the international visitors, THE OFFICAL DAILY reports from the fair in
German and English.
Big format
The extensive tabloid format with its high level of awareness stages your ad and the
promoted products in a perfect way.
Inclusive recruitment
THE OFFICAL DAILY is the perfect platform for looking for qualified professionals –
focused and without waste coverage on the world´s greatest trade fair of the embedded
community.
THE OFFICAL DAILY is published daily on each of the three days.
Contact: Konrad Nadler, international account manager
19 Phone: +49 89 25556-1382, knadler@weka-fachmedien.deelektronik-
automotive.de
Media information 2017
The lea
professio d ing IVW aud ited
na w
page imp l electronics in Ge ebsite for Suppliers‘ compass Key word booking
ressions d rmany, 13
uring the ,8
last 12 m 2 M More than 12,000 listed companies! (context sensitive advertising)
onths*! More than 150 interactive market overviews! Exclusively for premium suppliers
Online
geprüft Secure your premium entry in the
suppliers´ compass of elektroninet.
From web-service to business-network: de now and make use of the
rd
elektroniknet.de boasts strong brands multiple opportunities, such as Keywo
the comprehensive company
elektroniknet.de, the leading IVW audited web- profile including images and
service for the electronics industry was develo- videos right up to presentations
ped to a business network that not only mirrors of the latest company events and
the leading magazine brands „Markt&Technik“, exhibitons.
„Elektronik“, „Elektronik automotive“ and
„DESIGN&ELEKTRONIK“ in the web but also
their individual strengths. 25 editors are working Advantages for premium suppliers:
for the business network making it the biggest
• each editorial article containing your company name
professional electronics desk in the world. Cor-
features a box with all other articles about your
respondingly impressive is the performance data:
company
13,82 million* hits in the last 12 month (IVW-
Online 08/2015 – 07/2016), nearly 40.000 news, • each editorial article containing a booked keyword
features a box with your company logo. You book the keyword which are relevant for you, e.g.
product- and professional articles as well as some plugs, microcontrollers, displays, etc.. If this keyword
12.000 companies in the comprehensive supplier • your company news within the editorial contents will
is mentioned in an editorial article, a reference in the
directory. also be shown in the premium entry
infobox on the right side features your premium entry
• editorial mentioning of the premium entry on the plus company logo.
website and in the newsletter
Price per keyword: € 990.-/year
• the exclusive ranking system displays premium no discounts
customers first when a product is searched for
Max. 36,000 impressions per
the business network! booking period (12 month).
Price: € 1,990.-/12 month
free! More information of
no discounts
y wo rd for suppliers‘ compass?
one ke ns
pressio
20 ,000 im Watch video now!
max. 36Banner advertising Mobile Banner Customized Newsletter
Präsentieren Sie Ihre Produkte und Dienstleistungen
über unsere mobilen Angebote und errreichen Sie
Ihre Zielgruppe auf deren Smartphones!
Smartphone Medium Smartphone Wide
Rectangle 320 x 250 Banner 320 x 50
€ 380,- / 1.000 Ad € 125,- / 1.000 Ad Impressions
Impressions (320 x 250 Pixel, (320 x 50 Pixel, max. 50 KB)
max. 200 KB)
Profit from the high quality newsletter database
of elektroniknet.de!
The customized newsletter will be sent out exclusively
to recipients as defined.
Prices:
Smartphone Static Wide basic rate: € 1,590.- (no discounts)
Banner 320 x 50 plus per thousand recipients: € 280.- (no discounts)
€ 380,- / 1.000 Ad Impressions
(320 x 50 Pixel, max. 50 KB)
Select the recipients of your
Showroom with our Customized Newsletter and
online advertising formats at get a bespoke offer:
www.elektroniknet.de/media/showroom www.elektroniknet.de/media/
customized-newsletter
Detailed information to advertising opportunities at www.elektroniknet.de and technical specifications you can find in the
elektroniknet.de media guide 2017 – also available online at http://www.weka-fachmedien.de/media/mediadaten-englisch.
21 Or visit the showroom at www.elektroniknet.de/media/showroom.Newsletter
schedule
newsletter schedule 2017
newsletter schedule 2019 Newsletter advertising
Premium-Platzierung
Leaderboard € 1.890,-
Januar mai September
09.01.2019 Elektronik automotive 03.05.2019 elektroniknet: PCIM 04.09.2019 Elektronik automotive
16.01.2019 Elektronik automotive Vorberichte 11.09.2019 Elektronik automotive
18.09.2019 Elektronik automotive
23.01.2019 Elektronik automotive 08.05.2019 Elektronik automotive
25.09.2019 Elektronik automotive eMobility
30.01.2019 Elektronik automotive eMobility 15.05.2019 Elektronik automotive oktober
Februar 22.05.2019 Elektronik automotive eMobility 02.10.2019 Elektronik automotive Premium-Platzierung
06.02.2019 Elektronik automotive 29.05.2019 Elektronik automotive 09.10.2019 Elektronik automotive
Unterhalb des Editorials
€ 2.490,-
13.02.2019 Elektronik automotive Juni 16.10.2019 Elektronik automotive
15.02.2019 elektroniknet 05.06.2019 Elektronik automotive 23.10.2019 Elektronik automotive
Position 1 + 2
Innerhalb der redaktionellen Meldungen
embedded world Vorberichte 12.06.2019 Elektronik automotive € 1.890,-
30.10.2019 Elektronik automotive eMobility
20.02.2019 Elektronik automotive 14.06.2019 elektroniknet: SENSOR + TEST november Position 3
22.02.2019 elektroniknet: 19.06.2019 Elektronik automotive eMobility 06.11.2019Elektronik automotive Am Ende des Newsletters
€ 1.590,-
embedded world Vorberichte 26.06.2019 Elektronik automotive 13.11.2019Elektronik automotive
26.02.2019 elektroniknet: embedded world Juli 20.11.2019Elektronik automotive
27.02.2019 Elektronik automotive eMobility 03.07.2019 Elektronik automotive Small Rectangle Small Rectangle
27.11.2019 Elektronik automotive eMobility € 990,- € 990,-
27.02.2019 elektroniknet: embedded world 10.07.2019 Elektronik automotive
dezember
28.02.2019 elektroniknet: embedded world 17.07.2019 Elektronik automotive 04.12.2019 Elektronik automotive
März 24.07.2019 Elektronik automotive 11.12.2019 Elektronik automotive Termineintrag
€ 490,-
06.03.2019 Elektronik automotive 31.07.2019 Elektronik automotive eMobility 18.12.2019 Elektronik automotive
13.03.2019 Elektronik automotive august
20.03.2019 Elektronik automotive 07.08.2019 Elektronik automotive
27.03.2019 Elektronik automotive eMobility 14.08.2019 Elektronik automotive
29.03.2019 elektroniknet: Hannover Messe 21.08.2019 Elektronik automotive !
April 28.08.2019 Elektronik automotive eMobility NEU Jeden Freitag International
03.04.2019 Elektronik automotive Newsletter von elektroniknet.de
10.04.2019 Elektronik automotive
17.04.2019 Elektronik automotive hellblau: elektroniknet-Messenewsletter Exklusiv-Sponsoring
6.370,-
24.04.2019 Elektronik automotive eMobility hierfür gesonderte Preisliste siehe Mediadaten elektroniknet
22elektronik-automotive.de Media information 2019
Video Content Marketing
NEW
elektronik.de shows your product from its best side.
Integrate a clip into your marketing strategy.
With moving images, product features can be presented
much more impressively.
In cooperation with our specialist editors and our video
team, we produce a professional product clip for you.
Benefit from the concentrated power of high credibility
and attention-grabbing presence.
with this new innovative target group approach in the
business network.
Services Price: € 3.900,- (no discount)
• Shooting of a 2-3 minutes clip
• Postproduction and editing
• Placement of the clip in the elektroniknet.de mediathek or
the Markt&Technik or Elektronik YouTube Channel
• Full rights of use for the client for further use
• On request raffle of the presented product
• Own article and introduction on elektroniknet.de
• Newsletter placement
We put your product in the limelight!
• Posts on the elekroniknet.de social media channels
23Events
General
terms
Your Event Partners Feb 13 - 14, 2019, Munich
The event department of WEKA FACHMEDIEN GmbH hosts around 20 national and
international congresses and seminars annualy in close cooperation with the editorial
office of the appropriate media brand.
Exhibition and Sponsoring
Our events and exhibitions provide an excellent opportunity to target a professional and
interested audience - personally and without waste coverage.
May 14, 2019, Stuttgart
Help your customers to overcome their current technical challenge by introducing them
to your products, systems and services right where they are looking for them.
Various sponsoring formats ensure your tailor-made brand appearance. Invest in your
company image by sponsoring! Everything is possible, from sponsored congress bags,
pencils, writing pads, lanyards, inserts in the congress hand-outs, online banners,
“banner ups“, up to a sponsored coffee break or get-together.
Jul 08 - 10, 2019,
In addition to the WEKA events, we offer separate modules or a full service concept, Sindelfingen
tailor-made to your needs!
Your advantages at a glance:
Strong brands!
Qualified and personalized addresses in the B2B environment!
Top-class network of speakers, sponsors and exhibitors from industry, science and Sep 26, 2019, Landshut
multipliers (organizations)!
Large network of service providers (like locations, catering, technical equipment,
layout)!
More than 20 years experience in event management!
Give us a call! We are looking forward to hearing from you. Oct 8 - 9, 2019, Bad Homburg
Contact:
Katrin Scheinig, Sales Manager Events, Phone: +49 89 25556-1393,
E-mail: kscheinig@weka-fachmedien.de
24General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2018)
1. An „order“ in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements 21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they
of an advertiser or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement will abide by the applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a
of online advertising on the web sites of the publisher. These terms and conditions will also apply to an order for third-party inserts in the responsibility on their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the
magazines brought out by the publisher. Online advertising will cover banners, pop-ups, special interest and keyword placements. insertion of advertising material in the online offering of the publisher, the client also affirms that they will abide by the precepts of the German
2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the Telemedia Act (TMG) and/or of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection,
contract, that is unless the publisher expressly agrees to them. processing and use of personal data.
3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one 22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless
month in advance. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the substitute advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow
latter with effect for existing contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or a reasonable term set them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a
more terms and conditions of the contractual relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal reduction of payment (abatement) or cancellation of the order (redhibitory action).
situation. 23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should
4. The order will be concluded with the acceptance of the client‘s order by the publisher. Such acceptance may be in writing or by e-mail. subsequent fulfillment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (red-
5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the adver- hibitory action).
tising agency and not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named 24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live;
by the advertising agency as the ordering party and the issue of an order to the advertising agency verified in writing. otherwise a warranty claim may no longer be enforced.
6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing 25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or
with advertising parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part. grossly negligent behavior. This does not apply in as much as the publisher violates principal obligations of the contract.
7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher 26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses
is free to insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain especially in terms of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in
place of the particular magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in cases of petty negligence the liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability
the particular number, the particular edition or at the particular place of the magazine, the publisher is authorized to insert in another number Act and for injury to life, body or health the publisher is liable according to statutory provisions.
at a suitable spot. Categorized ads will be printed in the particular column without the need for an express agreement. 27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origi-
8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client‘s interests. The client nation of such claims, that is unless they are founded on claims of deliberate negligence.
is not entitled to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the 28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include
date of appearance of online advertising for technical or other comprehensible reasons. all error corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties.
9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will termi- 29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement.
nate insertion of the online advertising immediately after receipt of the cancellation. 30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for
10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within advertising material are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to
a shorter term the publisher is entitled to bill the following costs: ongoing orders, price increases one month after announcement of the terms and conditions. If payment for online advertising is billed on a
- 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion; CPM basis, the publisher will inform the client on request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks
- 50% of the net value of the order for cancellation within one week of the commencement of insertion; to ad impressions) of the web sites where the online advertising of the client is placed or, if payment is billed on a pay-per-click basis, of the
- for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion number of actual clicks.
of online advertising. The price of online advertising already inserted will also be billed. 31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment
Cancellation terms print: Cancellation is possible free of charge until the ad closing date. is agreed in writing. Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion
of a number of advertising means or upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are
11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at
adhered to. Upon non-adherence to the agreed quantity or time frame, the publisher is entitled to recalculate the discount proportionally to
the latest.
the difference between the discount granted and that corresponding to the actual quantity.
12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of
32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in
the content, origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official
the sense of para. 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further
stipulations, or their publication is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation
execution of the current order on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded
of a specimen of the supplement or their approval. Supplements that create the impression with the reader, through their format or layout,
doubts about the solvency of the client, the publisher is entitled even during the running time of agreed advertisements to demand advance
of being a constituent part of the magazine or that contain third-party advertisements will not be accepted. Refusal of an order will be
payment of the amount due when the advertisements are completed and payment of any outstanding invoices, regardless of any originally
communicated to the client immediately. Advertisements that are not recognizable as advertisements because of their editorial composition
agreed time for payment, before publishing any further advertisements.
may be identified by the publisher by the word „Anzeige“ [Advertisement]. In as much as online advertising is not obviously advertising, the
publisher may also identify it as such, in particular by the word „Anzeige“ [Advertisement], and/or set it off from the editorial content to make 33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement
its advertising nature plain. cutouts, proof pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding
certification by the publisher of the publication and distribution of the advertisement.
13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for
online advertising. In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format 34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and
or the technical specifications of the publisher, punctually for the print copy deadline. express letters in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are
kept for four weeks. Letters that are not collected during this time are destroyed.
14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client.
In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/ 35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises
or video content is reproduced) the client is responsible for concluding the necessary agreements with GEMA [society for musical performing in the sense of this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before clai-
and mechanical reproduction rights in Germany] or other copyright associations and/or owners. ming such a joint discount. Joint discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher.
Termination of the affiliation of an enterprise is to be reported immediately; termination of the affiliation of an enterprise also terminates any
15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder).
joint discount.
16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color
36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After
are unavoidable without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop
removal of the obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online
to be able to check factual correctness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct
advertising, or wholly or partly withdraw from the contract. The client has no right to claims for compensation.
color implementation within the usual tolerances.
37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to
17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should
alterations to this clause.
the publisher discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client
making any related claims. The publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a 38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and condi-
result of such computer viruses being infiltrated by the client. tions. An inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the
term and condition now considered inoperative.
18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client.
39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law,
19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to
a legal person governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action,
do so by the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial
possesses an office or a habitual residence in the Federal Republic of Germany.
alterations to originally agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of
the supplied ready to print copy and/or advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/ 40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the
or advertising material not be immediately discernible but only become so in the printing operation and/or upon insertion, the client is not International Sale of Goods.
entitled to raise any claims for an inadequate impression and/or poor insertion.
20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distri-
bution. In this respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for
publication of the advertising material.
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