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Media Guide
2020
Print online E V ENT S
Online
geprüft
Contact
USA - West For all other territories
Huson International Media please contact:
Ralph Lockwood
Konrad Nadler
1900 Camden Avenue, Suite 203-3 Phone: +49 89 25556 - 1382
San Jose Fax: +49 89 25556 - 1670
California 95124 knadler@weka-fachmedien.de
Phone: +1 408 879 6666
Fax: +1 408 879 6669 Editor-in-chief:
ralph.lockwood@husonmedia.com Frank Riemenschneider
Phone: +49 89 25556 - 1714
Fax: +49 89 25556 - 1607
friemenschneider@weka-fachmedien.de
USA East Editor-at-large:
Huson International Media Editor:
Gerhard Stelzer Irina Hübner
Kristen Riley Phone: +49 89 25556 - 1337 Phone: +49 89 25556 - 1339
The Yard Fax: +49 89 25556 - 1607 Fax: +49 89 25556 - 1607
gstelzer@weka-fachmedien.de ihuebner@weka-fachmedien.de
106 West 32nd Street, Suite 124
New York, NY 10001 Senior editor: Editor:
Stefanie Eckardt Ute Häußler
Phone: +1 -212 268 33 44
Phone: +49 89 25556 - 1342 Phone: +49 89 25556 - 1369
Fax: +1 -212 268 33 55 Fax: +49 89 25556 - 1607 Fax: +49 89 25556 - 1607
kristen.riley@husonmedia.com seckardt@weka-fachmedien.de uhaeussler@weka-fachmedien.de
WEKA FACHMEDIEN GmbH
Richard-Reitzner-Allee 2
D-85540 Haar
Germany
2
The media
brand
Why the new Elektronik automotive?
To make our special title even better align
industry trends:
• autonomous driving
• connected car
• electromobility
• services/shared mobility
The new Elektronik automotive covers
exactly these topics along the value creation
chain and offers you and our readers a high-
quality and market-analogous advertising
environment in all relevant communication
channels:
Print Online Events Social Media
3
Technical
Journal
Portrait
Technical journal portrait 1
1 Title: Elektronik automotive 10 Publishing house: WEKA FACHMEDIEN GmbH
2 Characteristics: Elektronik automotive - world of solutions Richard-Reitzner-Allee 2, 85540 Haar
Phone: +49 89 25556-1383
Focused on the really relevant topics of the automotive industry www.elektroniknet.de/automotive
- autonomous driving, electromobility, connected car, services www.weka-fachmedien.de
& shared mobility and alternative drives - the monthly Elektronik
automotive covers a wide spectrum along the value chains from 11 Publisher: WEKA FACHMEDIEN GmbH
individual components to system solutions and software engineering. 12 Advertising: Sonja Winkler, Sales Director
The magazine offers a technically sophisticated, cross- Email: swinkler@weka-fachmedien.de
media platform with top-class events on top topics of the
industry and a wide-ranging independent website in the 13 Editorial office: Frank Riemenschneider, Editor-in-Chief
business network elektroniknet with a weekly newsletter. Email: friemenschneider@weka-fachmedien.de
Gerhard Stelzer, Editor-at-Large
Elektronik automotive, a media brand for efficient and effective Email: gstelzer@weka-fachmedien.de
market communication in automotive electronics: Print - Online - Stefanie Eckardt, Senior editor automotive
Event. Email: seckardt@weka-fachmedien.de
Phone +49 89 25556-1342
Elektronik automotive is the information source for the decision
3 Target group:
makers in automotive electronics – design engineers and managers
in automotive manufacturing and supply industries 14 Editorial to advertising ratio 2018 = 13 issues
4 Publication frequency: 12 issues total pages: 720 pages = 100%
5 Format: A4 editorial content: 549 pages = 76.25%
advertising content: 171 pages = 23.75%
6 Volume: 20th volume 2020
7 Subscription rates: Domestic subscription: 72.00 €
Overseas subscription: 84.40 € Editorial content analysis 2018:
Single copy rate: 9.00 € 549 pages = 100%
8 Organ: - expert articles: 342 pages = 62.30%
products: 18 pages = 3.28%
9 Membership: IVW (certified audit of circulation)
impulses: 137 pages = 24.95%
others (title, editorial, 52 pages = 9.47%
content, FAQ, imprint,
advertiser index)
4
Technical journal
Circulation breakdown 2
1 Circulation audit: 3.1 Structure of the domestic market
circulation by Nielsen-areas: Kiel
2 Circulation breakdown: copies per issue/annual average
Rostock
(July 1st 2018 to June 30th 2019)
Nielsen 5+6
print run: 20,967 Nielsen 1 Bremen 3,7 % = 728 copies
7.1 % = 1,443 copies Berlin
total circulation: 20,464 abroad: 243
sold circulation: 1,216 abroad: 28
subscriptions: 212 member copies: – Munster
Nielsen 2
retail: 0 11.1 % = 2,252 copies Nielsen 7
Cologne 4.5 % = 917 copies
other sales: 1,004 Erfurt Dresden
Koblenz Frankfurt
controlled circulation: 19,248
Nielsen 3a
remainder, archive and 503
10.5 % = 2.127 copies
voucher copies: Nuremberg
Stuttgart Nielsen 4
39.9 % = 8,065 copies
Nielsen 3b Freiburg Munich
23.2 % = 4,689 copies
3 Geographic circulation breakdown:
economic region share of total circulation
percent copies Abstract of methodology
1. Method: circulation breakdown by file analysis – census
Germany 98.8 20,221
2. Universe: total circulation Germany 20,221 = 100%
Switzerland 0.30 61 3. Sample: census
Austria 0.45 91 4. Target person of survey: omitted
5. Period of analysis: July 2019
other countries 0.45 91 6. Conduction of analysis: publisher
total circulation 100.0 20,464
5
Advertising
rates 2020
3 Discounts:
(within a 12 month period, starting from the publication date of first ad)
Frequency discount Volume discount
Journal 3 or more insertions 3% 3 or more pages 5%
6 or more insertions 5% 6 or more pages 10%
Advertising rates No. 20, valid from 01.01.2020 9 or more insertions 10% 9 or more pages 15%
12 or more insertions 15% 12 or more pages 20%
1 Advertising formats and rates: 18 or more insertions 20% 15 or more pages 25%
24 or more insertions 25%
format Grundpreise Preise Preise Preise
s/w 2-c 3-c 4-c 4 Classified advertisements:
1/1 page 6,730.- 7,970.- 8,960.- 9,950.- Employer Branding: 1/1 page 4c € 4.900
1/2 page 4c € 2.600
A5 (junior page) 4,160.- 4,970.- 5,590.- 6,230.- Double insertion: When booking the same advertisement in another edition,
1/2 page height we discount 25% on the basic advertising price.
3,550.- 4,260.- 4,780.- 5,300.-
1/2 page width
Business portraits: 1/4 page € 1,070.- (no discounts)
1/3 page height 1/2 page € 2,110.-
2,370.- 2,820.- 3,170.- 3,520.-
1/3 page width 1/1 page € 4,200.-
1/4 page 2-columns Pinboard: 1/9 page b/w € 295.- 1/9 page 4c 360.- €
1/4 page height 1,770.- 2,160.- 2,400.- 2,730.- Seminar planer: 1/9 page b/w €295.- 1/9 page 4c 360.- €
1/4 page width
Discount for high volume booking on request.
1/6 page height
1,190.- 1,400.- 1,590.- 1,770.- 5 Special Ads: Prices see page 8 to 10
1/6 page width
1/8 page 2-columns 6 Contact:
1/8 page height 900.- 1,030.- 1,180.- 1,370.- Consulting & booking: Konrad Nadler, international account manager, phone: +49 89 25556-1382
1/8 page width knadler@weka-fachmedien.de
Digital file delivery: Hildegund Roessler, phone: +49 89 25556-1473
pinboard / seminar planer 295.- 320.- 340.- 360.- Jeanette Blaukat, phone +49 89 25556-1014
10,900.- werbemittel@weka-fachmedien.de
cover page
(no discount)
7 Terms of payment:
Inside cover special 6,900.-
HypoVereinsbank, München
2nd und 3rd cover page 10,300.- IBAN: DE37 7002 0270 0035 7049 81, SWIFT (BIC): HYVEDEMMXXX
4th cover page 10,900.- Tax ID number: DE 811 190 616
2 % discount for payment within 8 days after date of invoice or net
mm-price, 1-column 6.60 7.80 8.80 9.80 payment within 21 days of invoicing.
2 Additional charges:
placement We charge 10% of the basic price for requested and confirmed placements
(at least € 160.-)
colours Prices apply for Euroskala
Charges for special colours on request
format No additional charges for bleed and crossover print All prices plus VAT / tc: 20,464 copies
6
Formats
2/1 pages spread across gutter 1/1 page 2 x 1/2 across gutter Junior Page bleed size
width x height width x height width x height width x height width x height
420 x 297 mm ¿ 210 x 297 mm ¿ 420 x 143 mm ¿ 135 x 190 mm 147 x 210 mm ¿
394 x 260 mm 185 x 260 mm 394 x 128 mm
1/2 page vertical 1/2 page horizontal 1/3 page horizontal 1/3 page vertical 1/4 page 1/4 page vertical 1/6 page horizontal 1/6 page vertical
width x height width x height width x height width x height width x height width x height width x height width x height
102 x 297 mm ¿ 210 x 143 mm ¿ 210 x 110 mm ¿ 72 x 297 mm ¿ 102 x 143 mm ¿ 54 x 297 mm ¿ 210 x 63 mm ¿ 72 x 143 mm ¿
90 x 260 mm 185 x 128 mm 185 x 90 mm 60 x 260 mm 90 x 128 mm 42 x 260 mm 185 x 43 mm 60 x 128 mm
1/4 page horizontal
width x height
210 x 82 mm ¿
185 x 62 mm
¿ bleed size:
bleed allowance min. 5mm
on the open sides
1/8 page vertical 1/8 page Pinboard Island ad
width x height width x height Seminar planer 1 column
54 x 143 mm ¿ 102 x 82 mm ¿ 1/9 page minimum 50 mm height
42 x 128 mm 90 x 62 mm width x height maximum 80 mm height
1/8 page horizontal 60 x 80 mm column width 51 mm
width x height
210 x 51 mm ¿
185 x 31 mm
7
Special ads
Media information 2020 Special ads
SPONSORED CONTENT SPONSORED CONTENT
Cover new
Elma Electronic
Cover creative + cover ist ein weltweit tätiger Hersteller von
Electronic Packaging Produkten für den
Embedded-Systems-Markt. Das Unterneh-
men hat Tochtergesellschaften in neun
voll integrierten Systemen.Darüber hinaus
entwickelt Elma zahlreiche Gehäuse, von
Kleingehäusen bis zu vertikalen Schrän-
ken, sowie Präzisionsteile wie zum Beispiel
gen zugeschnitten werden können: vom
ersten Konzept bis zur Serienproduktion.
Elmas zuverlässige Lösungen, Flexibilität
und Entwicklungskompetenz sind die
story
Ländern auf drei Kontinenten und ist an Drehschalter/Encoder, Frontplatten und wesentlichen Argumente, weshalb welt-
der Schweizer Börse notiert. Das Angebot LEDs. Das Unternehmen verfügt über ein weit führende Elektronikunternehmen
reicht von Komponenten, Speicher, Back- breites Angebot von bewährten Standard- immer wieder Elma wählen.
planes und Chassis-Plattformen bis hin zu produkten, die auf einzelne Anwendun- www.elma.com
€ 10,900.- die als Relays genutzt werden. Aufgrund
der hohen Geschwindigkeit bei zugleich
stetig wachsenden Datenmengen der
ISS muss die Verbindung aber quasi
In der Luft- und Raumfahrt entstehen
durch die Manöver der Fluggeräte
enorme Kräfte, die ein „einfaches“ Com-
putergehäuse nicht unbeschadet über-
mussten durch den Raumfahrtzulieferer
Sait einige Tests durchgeführt werden,
da die SSD-Festplatten durch die feinen
Strukturen im 10-15-Nanometer-Bereich
permanent umgeroutet werden – je stehen würde. Ein ATR verfügt über den freien Protonen im All deutlich
(no discount) nachdem, welche Satelliten zum jewei-
ligen Zeitpunkt die beste Übertragungs-
route bieten.
besondere Festigkeit gegen Stöße und
Vibrationen, verbiegt sich also nicht so
stark und kann auch einen stärkeren
stärker ausgesetzt sind als auf der Erde.
Durch diesen Dauerbeschuss kann es
dazu kommen, dass Teile der SSD (z.B.
Stoß wie z. B. bei einer besonders harten der Flashspeicher) beschädigt werden.
Kräfte bis zu 40 g Landung überstehen. Dieses Air Trans- Ein weiteres OpenVPX-System der glei-
port Rack bildet das Computergehäuse. chen Bauart ist für das neue Wissen-
Das Elma-System übernimmt diese Im Inneren steckt eine Rechnereinheit schafts- und Energiemodul NEM-1 ge-
Inner cover
Aufgabe und ermöglicht dabei Daten- mit OpenVPX-Technologie. plant, das 2019 der bestehenden Station
durchsätze mit einer Uplinkgeschwin- hinzugefügt werden soll. Der Geschäfts-
digkeit von bis zu 100 Mbps und einer Externer Lüfter führer der Elma Electronic GmbH, Pao-
Downloadgeschwindigkeit von 6 bis 8 lo Putzolu, zeigte sich stolz auf den
Mbps. Das System stellt hierbei den Das Thema Kühlung sei bei solchen Pforzheimer Beitrag: „Die ISS ist wohl
Hardwareteil einer Multiplexor-Demul- Systemen immer ein besonders heikler die komplizierteste Maschine, die die
tiplexor-Modem-Unit (MDM) dar. MDM Punkt, merkt Projektbetreuer Vitali Siris Menschheit je gebaut hat. Dass unsere
editorial story, product VPX-System fürs Weltall:
ist zuständig für die Aufnahme, die
Speicherung und für die Übertragung
der Ergebnisse von an Bord durchge-
weiter an. „Das System für die ISS wird
nach dem ‚Forced-Conduction-Cooled‘-
Verfahren gekühlt.“ Bei diesem Verfah-
Produkte ein Teil davon sind, ist ein
großartiger Nachweis für die Leistungs-
fähigkeit unseres Hauses.“
In 90 Minuten um die Welt
führten Experimenten. Die Einheit be- ren werden alle Karten wie z.B. die Helge Marek, Elmajk
guide or main focus
inhaltet hierfür unter anderem ein Prozessorkarte, die Grafikkarte oder die
Modem, DVB-S2 (für Satellitensignale), Speicherkarte über eine spezielle Me-
PAL (Phase-Alternating-Line, also ein chanik mit der Seitenwand verbunden.
analoges Videosignal) sowie HD-Video- Die Seitenwände des ATRs sind mit
Wie sieht Technik aus, mit der man eine permanente Verbindung zwischen der Internationalen Ein- bzw. -Ausgänge. Die seriellen Finnen bestückt, die nach außen zeigen
Schnittstellenkarten erfüllen Vorgaben und durch die Luft gesogen wird. So
Raumstation mit der Erde stricken kann? Zusammen mit der russischen Firma Sait Ltd. hat der für Schock und Vibration nach MIL-STD- werden die robusten Karten zwar aktiv
inside creative plus story
Pforzheimer Systembauer Elma Electronic darauf eine Antwort entwickelt. 810F und garantieren damit die Wider- gekühlt (eine passive Kühlung wäre z.
standskraft des Systems. „Widerstands- B. eine Kühlung ohne Lüfter), die Lüfter
kraft, die auch notwendig ist“, so Siris arbeiten aber eben außerhalb des Ge-
D
er Countdown läuft: Voraussicht- raumorganisation Roskosmos zusam- selbstverständlich“, erklärt Vitali Siris, weiter. „Während die Technik im Inneren häuses. „Das ist eine praktische Lösung,
lich im September dieses Jahres menarbeitet. Das Air Transport Rack der bei Elma Electronic das Projekt be- der ISS selbst konstante Klimabedingun- die das Systeminnere überdies vor Staub
macht sich eine Soyuz-Rakete wird als Teil des so bezeichneten „Broad- gleitet. „Die ISS benötigt für eine Erd- gen von 20 bis 22 °C und ähnlich kons- schützt und eine mögliche Quelle für
mit einem Paket aus Pforzheim auf den band Communication System User umrundung nur etwa 90 Minuten. So- tanter Luftfeuchtigkeit erwartet, muss Schäden während des Transports elimi-
€ 6,900.- Weg zur Internationalen Raumstation
ISS. Mit der Versorgungsmission erhält
die Besatzung um den Deutschen Ale-
xander Gerst ein Air Transport Rack mit
Terminal“ im russischen ISS-Servicemo-
dul „Zvezda“ installiert.
Wenn das System an seinem Einsatz-
ort im Weltall in Betrieb geht, ermög-
bald sich die Raumstation über einem
Gebiet der Erde befindet, das nicht von
Empfangsanlagen am Boden abgedeckt
ist, würde die Verbindung jedesmal
sie beim Start der Rakete Kräfte vom bis
zu Vierzigfachen der Erdbeschleuni-
gung aushalten.“
Mit dem Air Transport Rack (ATR) ist
niert. Zugleich wurde mit der Kühlungs-
variante Platz gespart, ohne dabei die
Multi-Funktionalität des Systems preis-
zugeben.“ Das Air Transport Rack (ATR) ist ein standar-
OpenVPX-Technologie. Elma Electronic licht es eine „nahezu-permanente“ abbrechen.“ Abhilfe schaffen hier Kom- hierfür ein seit vielen Jahren bewährter Technisch interessant ist auch die disierter Formfaktor für Rechnersysteme in
(no discount)
entwickelte das System für die Firma Verbindung der ISS mit der Bodenkon- munikationssatelliten, in diesem Fall Formfaktor für Rechnersysteme in der Wahl der SSD-Festplatte mit einer Ka- der Luft- und Raumfahrt. (Bild Elma Electronic)
Sait Ltd., die mit der russischen Welt- trolle. „Eine solche Verbindung ist nicht über das Geo-Satellitennetz „Lutsch“, Luft- und Raumfahrt erste Wahl (Bild). pazität von einem Terabyte. Hierfür
2 Elektronik 16/2018 elektronik.de elektronik.de Elektronik 16/2018 3
Belly wrap Advertorial: Island display / content
Present your technical contribution incl. company presentation in basic price b/w island ad
plus double page
high-quality and appealing design within the scope of the category per mm € 28.-
format: 624 x 100 mm basic price 4c Island ad
‚sponsored content‘.
with 5 mm bleed size: Secure the publication of your PR text in an edition of your choice with an per mm € 39.-
634 x 110 mm advertorial* 1 column minimum 50 mm height
€ 37,500.- (incl. printing) maximum 80 mm height
Double page format: € 9,900.- column width 51 mm
Belly wrap 1/1 page format: € 6,900.-
format: 624 x 100 mm Other forms of advertising
Additional publication in a newsletter of elektronik.de: € 1,590.- on request
with 5 mm bleed size: Specifications on request, different designs possible (gate folder, flap, altar fold)
634 x 110 mm
Are you interested? Talk to us!
€ 18.300,- (incl. printing) Advertising material to be stuck on
on request
*limited offer (Only in combination with 1/1 page ad)
8
Snipe ad on front cover Loose inserts
up to 25g (incl. postage) € 5,300.-
format: 50mm, round split-run by zip-codes/
€ 7,200.- Nielsen area € 260.- per thousand
split-run by qualified addresses € 450.- per thousand
minimum order amount € 650.-
loose inserts over 25g price on request
print run: 21,000 copies
Customized Publishing Bound inserts
Whether print, online or event - with 4-pages € 6,290.-
creativity and competence we bring 8-pages € 8,060.-
your requirements and ideas into the 12-pages € 10,770.-
right format: from booklet to more on request
advertorial pages to customer
magazines. print run: 21,000 copies
Example Customized
Publishing: Delivery contact for inserts:
• concept (in coordination with client) L.N. Schaffrath DruckMedien GmbH & Co. KG,
• editorial elaboration/support Marktweg 42-50, 47608 Geldern
Delivery note: loose/bound insert CUSTOMER,
• layout (in Elektronik or Elektronik automotive design or
according to customer´s CI) for Elektronik automotive issue xy/2020
• print/processing Technical details see page 20
• loose or bound insert/tip-on in Elektronik, Elektronik automotive or
the daily newspaper „THE OFFICAL DAILY“ possible.
Individual offers on request
9
Editorial
calendar 2020
1 2 3 4 5 6
Main topics trends for autonomous e-vehicles, e-vehicles, services, autonomous
automotive driving, connected connected car autonomous shared mobility, driving
industry 2020 car driving connected car
Publication date Jan 28, 2020 Feb 20, 2020 Mar 24, 2020 Apr 16, 2020 May 05, 2020 Jun 04, 2020
Ad closing date Jan 07, 2020 Jan 30, 2020 Mar 03, 2020 Mar 24, 2020 Apr 09, 2020 May 12, 2020
Deadline for print material Jan 13, 2020 Feb 05, 2020 Mar 09, 2020 Mar 30, 2020 Apr 17, 2020 May 18, 2020
Events CES Las Vegas, 07.-10.01. ISSCC San Francisco,16.-20.02. AmE - Automotive meets Hannover Messe PCIM Europe Nuremberg, Automotive Testing Expo
Automotive World & Smart Mobile World Congress Electronics Dortmund, Hannover, 20.-24.04. 05.-07.05. Stuttgart, 16.-18.06.
Factory Expo Tokio, 15.- Barcelona, 24.-27.02. 10.-11.03. MobiliTEC Hannover, SMT Connect Nuremberg, Forum Safety & Security
17.01. Automotive World Tokio eMobility World 23.-27.04. 05.-07.05. Stuttgart, 22.-24.06.
Forum Power Architectures 15.-17.01 Friedrichshafen, Control Stuttgart, Sensor + Test Nuremberg,
Munich, 22.-23.01. 18.-22.03. 05.-08.05. 23.-25.06.
Embedded World Nuremberg,
BatteryWorld Munich, 25.-27.02. LOPEC Munich, Forum Künstliche Anwenderforum Passive
28.-29.01. 24.-26.03. Intelligenz Stuttgart, Bauelemente Munich,
Automotive Ethernet Congr. 14.05. 01.-02.07.
Munich, 12.-13.02. SAE World Congress
Detroit, 21.-23.04.
Microelectronic components, active
components, sensor technology ● ● ● ● ● ●
power supplies
● ● ●
development tools
● ● ● ● ●
embedded hardware and software
● ● ● ● ● ●
test and inspection systems,
measurement technology ● ● ● ● ● ●
system design, software engineering,
safety&security, standardization,
standards, ASIL, development pro- ● ● ● ● ● ●
cesses
power electronics, battery cells,
rechargeable batteries, in-vehicle
charging technology, charging infra- ● ● ●
structures, e-bikes, e-scooters, hybrid
vehicles
10passive components, electromechanics
● ● ● ● ● ●
in-vehicle networks, ethernet, TSN/A,
bus systems ● ● ● ●
infotainment systems
● ● ● ●
Car-to-Car/Car-to-X communication,
3G/LTE/5G infrastructure, GPS ● ● ● ● ● ●
intelligent parking and traffic control,
shared mobility, services, apps ● ●
artificial intelligence, machine learning,
cloud based learning
● ● ● ● ●
Subject to change without notice.
For up-to-date news to each issue simply register for the info newsletter by
e-mail to rboehm@weka-fachmedien.de
11Editorial
calendar 2020
7 8 9 10 11 12
alternative autonomous e-vehicles, e-vehicles, connected car, connected car
Main topics drives driving, shared mobility autonomous e-vehicles
connected car driving
+ Copytest
Publication date Jun 30, 2020 Jul 28, 2020 Sep 08, 2020 Oct 06, 2020 Nov 03, 2020 Dez 08, 2020
Ad closing date Jun 08, 2020 Jul 07, 2020 Aug 18, 2020 Sep 15, 2020 Oct 13, 2020 Nov 17, 2020
Deadline for print material Jun 15, 2020 Jul 13, 2020 Aug 24, 2020 Sep 21, 2020 Oct 19, 2020 Nov 23, 2020
Events VLSI Symposium Kyoto/ Automechanika Innotrans Berlin electronica Arm TechCon SanJose,
Hawaii, 14.- 19.06. Frankfurt, 08.-12.09. 22.-25.09. Munich, 10.-13.11. 12.-16.10.
NXP Connects Santa Clara, Bordnetz Kongress IAA Nutzfahrzeuge IEDM San Francisco,
June 2020 Landshut, 22.09. Hannover 24.-30.09. 14.-16.12.
IZB Wolfsburg, 06.-08.10.
Wireless Congress
TSN/A Conference Frankfurt, Munich, 11.-12.11.
07.-08.10.
Xilinx Developer Forum
ELIV Baden-Baden, 13.-14.10. San Jose, October 2020
eMove 360 Munich,
20.-22.10.
microelectronic components, active
components, sensor technology ● ● ● ● ● ●
power supplies
● ● ● ●
embedded hardware and software
● ● ● ● ● ●
test and inspection systems,
measurement technology ● ● ● ● ●
system design, software engineering,
safety&security, standardization, stand-
ards, ASIL, development processes ● ● ● ● ● ●
power electronics, battery cells,
rechargeable batteries, in-vehicle
charging technology, charging infra-
structures, e-bikes, e-scooters, hybrid ● ● ● ●
vehicles
12passive components, electromechanics
● ● ● ●
in-vehicle networks, ethernet, TSN/A, bus
systems ● ● ● ● ●
infotainment systems
● ● ● ●
Car-to-Car/Car-to-X communication, 3G/
LTE/5G infrastructure, GPS ● ● ● ● ●
intelligent parking and traffic control,
shared mobility, services, apps ●
artificial intelligence, machine learning,
cloud based learning ● ● ●
Subject to change without notice.
For up-to-date news to each issue simply register for the info newsletter by
13 e-mail to rboehm@weka-fachmedien.deMarket research
Sociodemography, Reading behaviour and Advertising effect among Elektronik automotive readers*
14*Source: Copytest Elektronik automotive 8-9 October 2019
Methodology
• Base: Readers of issue 8-9 2019 of the trade journal Elektronik in Germany.
• Sample: 240 persons of the basic population were chosen at random of the
whole recipient data set
• Date of interviews: Interviews were conducted between September 6th and September
30th, 2019.
• Realization: Experienced interviewers from IFAK, a well-known German market
research institute, have conducted the survey via telephone
using the CATI method. Realization according to the guidelines
for media analysis („ZAW-Rahmenschema für Werbeträgeranalysen“).
The questionnaire was available to each interviewer electronically
and binding in terms of order and wording of the questions.
*further information on request
15Media service
Technical data
Copytest – Control your ads impact!
For all media experts who want to know what design engineers and technical managers
think about their ads, products and image, Elektronik automotive offers exclusive copytests.
Elektronik automotive´s copytests are not limited to content and design of advertisments.
As a copytest-participant you will receive a concise image analysis ´on top´, because the
advertising presence must always be viewed in its overall context.
Elektronik automotive´s copytests answer important questions such as “Do customers pay
attention to my ad?“, “What information about my company is retained by the reader?“ and
“Does this ad help to get customers interested in my products and company?“
For further information on service tools please visit www.elektroniknet.de/media
16 or contact your Elektronik automotive sales representative via phone +49 89 25556-1382.Technical data
Technical data
Printing technique / processing
Cover: sheet-fed offset
Loose inserts / bound inserts / tip-on ads / CDs
Contents: web-fed offset Loose inserts:
Paper: improved newsprint Minimum format: 105 mm width x 148 mm height
Processing: wire stitching Maximum format: 10 mm smaller than the magazine in height and width
Format: trimmed format 210 mm x 297 mm Minimum weight: 150 gsm for single leaf
add 5 mm per trimmed edge for bleed size Maximum weight: on request
type area: 185 mm x 260 mm Positioning: best possible
Please position all image elements 5 mm from the outer edges. We prefer non-separatet single- loose inserts must be delivered cut and folded and as a finished product and be adapted
page PDFs in the format V1.3 or V1.4. for mechanical processing
placement possibilities: print run, part of circulation by zip-codes Nielsen or by qualified addresses
For detailed specifications please ask your contact person.
Hildegund Roessler, Disposition, Phone +49 89 25556-1473 Bound inserts:
Jeanette Blaukat, Disposition, Phone +49 89 25556-1014 Volume: 4 pages (more pages on request)
werbemittel@wekanet.de Minimum format: 105 mm width x 148 mm height
Maximum format: Format of the magazine
File names should be given as in the example: trimmed pages should have an additional 5 mm bleed on each border to be cut off
Minimum weight: for 4-pages products 100 gsm
Customer_ek_Automotive_issue (for example: Mustermann_ek_Automotive_1_20)
Placement between the different parts of the arch.
Proof bound inserts must be folded and delivered in uncut format and be adapted for
Contents: Content proofs must be delivered in 4c based on the standard ”PSO_INP_Paper_ mechanical processing
eci.icc” for offset printing.
Tip-on ads:
Cover: Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci. folded products must be close to the gutter and be adapted for mechanical processing
icc” for offset printing. The appropriate profiles may be downloaded at www.eci. positioning and formats on request
org. placement possibilities: print run and part of circulation of the tip-on inserts by zip codes or Nielsen
Small tone value variations may occur (tolerance range due to the web offset printing process. CD:
In multi-colour print black full tone areas should have a 40% cyan to give a rich black. Positioning on request.
FTP access: on request Delivery date and address for bound inserts, loose inserts and tip-on ads:
For dates and terms please ask your contact person.
L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 Geldern
Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for Elektronik Automotive –
issue xy/2020
17THE OFFICIAL DAILY
embedded world
2020
THE OFFICIAL DAILY - the only official daily newspaper! Advertising rates and formats (package rate for all 3 days)
5 editorial teams, 3 up-to-date issues to target trade fair visitors Tabloid format bw 2c 3c 4c Type area Bleed format
even better. in mm in mm
Publication dates: Ad closing date: Deadline for print Tab 1/1 8,400 € 10,180 € 10,900 € 11,730 € 260 x 337 280 x 380
Feb 25, 2020 Feb 07, 2020 material: Tab 9/16 (junior) 6,310 € 7,540 € 8,180 € 8,820 € 202 x 273 212 x 291
Feb 26, 2020 (for all 3 issues) Feb 10, 2020 Tab 1/2 vertical 130 x 337 140 x 380
5,430 € 6,530 € 7,060 € 7,560 €
Feb 27, 2020 (for all 3 issues) Tab 1/2 horizontal 260 x 175 280 x 193
Tab 1/3 vertical 97 x 337 107 x 380
3,670 € 4,380 € 4,820 € 5,140 €
Tab 1/3 horizontal 260 x 117 280 x 135
Tab 1/4 vertical 65 x 337 75 x 380
Tab 1/4 horizontal 2,890 € 3,450 € 3,700 € 4,020 € 260 x 87 280 x 105
Tab 1/4 2 columns 130 x 175 140 x 185
Tab 1/5 vertical 2,410 € 2,910 € 3,160 € 3,390 € 48 x 350 58 x 380
Tab 1/8 horizontal
1,300 € 1,590 € 1,710 € 1,800 € 130 x 87 280 x 53
Tab 1/8 2 columns
IFC / OBC 12,900 €
Special advertising formats
Island ad cover 8,050 €
Flap 19,000 €
1 day 2 days 3 days
Loose insert up 2,450 € 4,300€ 6,150 €
to 25 g
Centre spread 9,790 €
4 pages
mm price 5€ 6€ 6.50 € 7€
Distribution: Island ad 46 € 51 € 55 € 60 €
21,000 copies mm price
Price rates for all 3 issues. Discounts are transferred from the master objects.
18
15
Due to technical reasons, ads have to be booked for all 3 issues.7 good reasons for your advertisement:
The only official newspaper of the embedded world
Published by the editorial teams of WEKA FACHMEDIEN, the official media partner of
the trade fair organizer NürnbergMesse.
21,000 copies – exclusively distributed
Only THE OFFICIAL DAILY will be distributed exclusively to the show visitors and
exhibitors at the entrance and exhibition area. Additional distribution in hotels, train
stations and airport secures circulation at its best with 21,000 copies hot-off-the press.
Concentrated expert know how
The editorial departments of the renowned professional journals Elektronik, Elektronik
automotive, Markt&Technik, DESIGN&ELEKTRONIK and Computer&AUTOMATION offer
top-class content with concentrated competence – the perfect source of information for
the trade fair visitors.
Up-to-date news coverage
With separate issues on all 3 exhibition days, THE OFFICIAL DAILY covers the latest
news directly from the fair.
International visitor approach
With regard to the international visitors, THE OFFICIAL DAILY reports from the fair in
German and English.
Big format
The extensive tabloid format with its high level of awareness stages your ad and the
promoted products in a perfect way.
Inclusive recruitment
THE OFFICIAL DAILY is the perfect platform for looking for qualified professionals –
focused and without waste coverage on the world´s greatest trade fair of the embedded
community.
THE OFFICIAL DAILY is published daily on each of the three days.
Contact: Konrad Nadler, international account manager
Phone: +49 89 25556-1382, knadler@weka-fachmedien.de
19elektronik-
automotive.de
Media information 2020
The lea
professio d ing IVW aud ited
na w
page imp l electronics in Ge ebsite for Suppliers‘ compass Key word booking
ressions d rmany, 13
uring the ,8
last 12 m 2 M More than 12,000 listed companies! (context sensitive advertising)
onths*! More than 150 interactive market overviews! Exclusively for premium suppliers
Online
geprüft Secure your premium entry in the
suppliers´ compass of elektroninet.
From web-service to business-network: de now and make use of the
rd
elektroniknet.de boasts strong brands multiple opportunities, such as Keywo
the comprehensive company
elektroniknet.de, the leading IVW audited web- profile including images and
service for the electronics industry was develo- videos right up to presentations
ped to a business network that not only mirrors of the latest company events and
the leading magazine brands „Markt&Technik“, exhibitons.
„Elektronik“, „Elektronik automotive“ and
„DESIGN&ELEKTRONIK“ in the web but also
their individual strengths. 25 editors are working Advantages for premium suppliers:
for the business network making it the biggest
• each editorial article containing your company name
professional electronics desk in the world. Cor-
features a box with all other articles about your
respondingly impressive is the performance data:
company
13,82 million* hits in the last 12 month (IVW-
Online 08/2015 – 07/2016), nearly 40.000 news, • each editorial article containing a booked keyword
features a box with your company logo. You book the keyword which are relevant for you, e.g.
product- and professional articles as well as some plugs, microcontrollers, displays, etc.. If this keyword
12.000 companies in the comprehensive supplier • your company news within the editorial contents will
is mentioned in an editorial article, a reference in the
directory. also be shown in the premium entry
infobox on the right side features your premium entry
• editorial mentioning of the premium entry on the plus company logo.
website and in the newsletter
Price per keyword: € 990.-/year
• the exclusive ranking system displays premium no discounts
customers first when a product is searched for
Max. 36,000 impressions per
the business network! booking period (12 month).
Price: € 1,990.-/12 month
free! More information of
no discounts
y wo rd for suppliers‘ compass?
one ke ns
pressio
20 ,000 im Watch video now!
max. 36Banner advertising Mobile Banner Customized Newsletter
Präsentieren Sie Ihre Produkte und Dienstleistungen
über unsere mobilen Angebote und errreichen Sie
Ihre Zielgruppe auf deren Smartphones!
Smartphone Medium Smartphone Wide
Rectangle 320 x 250 Banner 320 x 50
€ 380,- / 1.000 Ad € 125,- / 1.000 Ad Impressions
Impressions (320 x 250 Pixel, (320 x 50 Pixel, max. 50 KB)
max. 200 KB)
Profit from the high quality newsletter database
of elektroniknet.de!
The customized newsletter will be sent out exclusively
to recipients as defined.
Prices:
Smartphone Static Wide basic rate: € 1,590.- (no discounts)
Banner 320 x 50 plus per thousand recipients: € 280.- (no discounts)
€ 380,- / 1.000 Ad Impressions
(320 x 50 Pixel, max. 50 KB)
Select the recipients of your
Showroom with our Customized Newsletter and
online advertising formats at get a bespoke offer:
www.elektroniknet.de/media/showroom www.elektroniknet.de/media/
customized-newsletter
Detailed information to advertising opportunities at www.elektroniknet.de and technical specifications you can find in the
elektroniknet.de media guide 2017 – also available online at http://www.weka-fachmedien.de/media/mediadaten-englisch.
21 Or visit the showroom at www.elektroniknet.de/media/showroom.Newsletter
schedule
newsletter schedule 2017
newsletter schedule 2019 Newsletter advertising
Premium-Platzierung
Leaderboard € 1.890,-
Januar mai September
09.01.2019 Elektronik automotive 03.05.2019 elektroniknet: PCIM 04.09.2019 Elektronik automotive
16.01.2019 Elektronik automotive Vorberichte 11.09.2019 Elektronik automotive
18.09.2019 Elektronik automotive
23.01.2019 Elektronik automotive 08.05.2019 Elektronik automotive
25.09.2019 Elektronik automotive eMobility
30.01.2019 Elektronik automotive eMobility 15.05.2019 Elektronik automotive oktober
Februar 22.05.2019 Elektronik automotive eMobility 02.10.2019 Elektronik automotive Premium-Platzierung
06.02.2019 Elektronik automotive 29.05.2019 Elektronik automotive 09.10.2019 Elektronik automotive
Unterhalb des Editorials
€ 2.490,-
13.02.2019 Elektronik automotive Juni 16.10.2019 Elektronik automotive
15.02.2019 elektroniknet 05.06.2019 Elektronik automotive 23.10.2019 Elektronik automotive
Position 1 + 2
Innerhalb der redaktionellen Meldungen
embedded world Vorberichte 12.06.2019 Elektronik automotive € 1.890,-
30.10.2019 Elektronik automotive eMobility
20.02.2019 Elektronik automotive 14.06.2019 elektroniknet: SENSOR + TEST november Position 3
22.02.2019 elektroniknet: 19.06.2019 Elektronik automotive eMobility 06.11.2019Elektronik automotive Am Ende des Newsletters
€ 1.590,-
embedded world Vorberichte 26.06.2019 Elektronik automotive 13.11.2019Elektronik automotive
26.02.2019 elektroniknet: embedded world Juli 20.11.2019Elektronik automotive
27.02.2019 Elektronik automotive eMobility 03.07.2019 Elektronik automotive Small Rectangle Small Rectangle
27.11.2019 Elektronik automotive eMobility € 990,- € 990,-
27.02.2019 elektroniknet: embedded world 10.07.2019 Elektronik automotive
dezember
28.02.2019 elektroniknet: embedded world 17.07.2019 Elektronik automotive 04.12.2019 Elektronik automotive
März 24.07.2019 Elektronik automotive 11.12.2019 Elektronik automotive Termineintrag
€ 490,-
06.03.2019 Elektronik automotive 31.07.2019 Elektronik automotive eMobility 18.12.2019 Elektronik automotive
13.03.2019 Elektronik automotive august
20.03.2019 Elektronik automotive 07.08.2019 Elektronik automotive
27.03.2019 Elektronik automotive eMobility 14.08.2019 Elektronik automotive
29.03.2019 elektroniknet: Hannover Messe 21.08.2019 Elektronik automotive !
April 28.08.2019 Elektronik automotive eMobility NEU Jeden Freitag International
03.04.2019 Elektronik automotive Newsletter von elektroniknet.de
10.04.2019 Elektronik automotive
17.04.2019 Elektronik automotive hellblau: elektroniknet-Messenewsletter Exklusiv-Sponsoring
6.370,-
24.04.2019 Elektronik automotive eMobility hierfür gesonderte Preisliste siehe Mediadaten elektroniknet
22Customized Services
WEKA FACHMEDIEN‘s new services offer you added value in terms of content and creativity, as well as
a crossmedia marketing portfolio across all industries.
PR services / content creation Event management
Whether you want to arouse curiosity, convince or inform - we support and Benefi t from our professional all-round package for your events. Whether in-
medite the creation of neutral, independent and customized tailored content. house exhibitions, roundtables, partner events or press conferences - we organi-
Convince with high-quality texts that are interesting for your target group, for ze your tailor-made event. Our event services include among others: conception,
example success stories, interviews, advertorials, professional articles, product location selection, speaker placement, invitation management, catering.
presentations.
Lead generation Social media concepts
Generate valuable contact data from potential customers, for example with: With a cross-brand concept, you can also reach your customers via our social
webinars, white paper, sweepstakes. media channels and network productively with your target group.
Cross-industry media planning Video and audio productions
Benefi t from our numerous media brands in the form of a cross-target group Our own video team, which produces over 300 films a year is at your disposal
and cross-industry media planning within WEKA FACHMEDIEN. for film and audio productions of all types as well as postproduction and editing.
Print, online, social media, events. Examples: company presentation, trade fair films, interviews, product clips.
Translations Market research
Professional translations are becoming more and more important with increasing Would you like to measure the success of a campaign? Or do you want to test
internationalization. Let our service providers translate your documents, such as the launch of a new product? Our individual market research tools, such as a
marketing materials, white papers, operating instructions or data sheets, for spe- copy test tailored to your needs or a targeted online survey, are available to you
cific target groups and technical fi elds, using the correct specialist terminology. for this purpose.
Contact:
Marc Adelberg – Customer Brand Manager
phone: +49 89 25556-1572 - email: madelberg@weka-fachmedien.de
23Events
General
terms
Your Event Partners Feb 12 - 13, 2020, Munich
You want to meet your target group personally?
Then you have come to the right place at the Elektronik automotive events.
Expert meets Expert is the motto
Visionary keynotes, technically in-depth lectures, lively networking and perfect
catering and ambience form the framework of the Elektronik automotive events.
May 14, 2020, Stuttgart
In what form can you participate?
As a speaker with an interesting lecture
As an exhibitor with your portfolio and advice on site
As a sponsor in a variety of possibilities for your tailor-made marketing Jun 22 - 24, 2020, Stuttgart
appearance
We also offer Customized Events - the exclusive package includes:
program design
Selection of speakers from a top-class network
Sep 22, 2020, Landshut
Organisation and execution of the exclusive event
Cross-media marketing of the event
Give us a call! We are looking forward to hearing from you. Oct 7 - 8, 2020, Frankfurt
Contact:
Corina Prell, Sales Manager Events, Phone: +49 89 25556-1393,
E-mail: cprell@weka-fachmedien.de
24General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2019)
1. An „order“ in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements 21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they
of an advertiser or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement will abide by the applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a
of online advertising on the web sites of the publisher. These terms and conditions will also apply to an order for third-party inserts in the responsibility on their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the
magazines brought out by the publisher. Online advertising will cover banners, pop-ups, special interest and keyword placements. insertion of advertising material in the online offering of the publisher, the client also affirms that they will abide by the precepts of the German
2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the Telemedia Act (TMG) and/or of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection,
contract, that is unless the publisher expressly agrees to them. processing and use of personal data.
3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one 22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless
month in advance. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the substitute advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow
latter with effect for existing contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or a reasonable term set them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a
more terms and conditions of the contractual relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal reduction of payment (abatement) or cancellation of the order (redhibitory action).
situation. 23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should
4. The order will be concluded with the acceptance of the client‘s order by the publisher. Such acceptance may be in writing or by e-mail. subsequent fulfillment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (red-
5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the adver- hibitory action).
tising agency and not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named 24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live;
by the advertising agency as the ordering party and the issue of an order to the advertising agency verified in writing. otherwise a warranty claim may no longer be enforced.
6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing 25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or
with advertising parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part. grossly negligent behavior. This does not apply in as much as the publisher violates principal obligations of the contract.
7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher 26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses
is free to insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain especially in terms of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in
place of the particular magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in cases of petty negligence the liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability
the particular number, the particular edition or at the particular place of the magazine, the publisher is authorized to insert in another number Act and for injury to life, body or health the publisher is liable according to statutory provisions.
at a suitable spot. Categorized ads will be printed in the particular column without the need for an express agreement. 27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origi-
8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client‘s interests. The client nation of such claims, that is unless they are founded on claims of deliberate negligence.
is not entitled to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the 28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include
date of appearance of online advertising for technical or other comprehensible reasons. all error corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties.
9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will termi- 29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement.
nate insertion of the online advertising immediately after receipt of the cancellation. 30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for
10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within advertising material are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to
a shorter term the publisher is entitled to bill the following costs: ongoing orders, price increases one month after announcement of the terms and conditions. If payment for online advertising is billed on a
- 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion; CPM basis, the publisher will inform the client on request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks
- 50% of the net value of the order for cancellation within one week of the commencement of insertion; to ad impressions) of the web sites where the online advertising of the client is placed or, if payment is billed on a pay-per-click basis, of the
- for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion number of actual clicks.
of online advertising. The price of online advertising already inserted will also be billed. 31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment
Cancellation terms print: Cancellation is possible free of charge until the ad closing date. is agreed in writing. Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion
of a number of advertising means or upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are
11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at
adhered to. Upon non-adherence to the agreed quantity or time frame, the publisher is entitled to recalculate the discount proportionally to
the latest.
the difference between the discount granted and that corresponding to the actual quantity.
12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of
32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in
the content, origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official
the sense of para. 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further
stipulations, or their publication is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation
execution of the current order on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded
of a specimen of the supplement or their approval. Supplements that create the impression with the reader, through their format or layout,
doubts about the solvency of the client, the publisher is entitled even during the running time of agreed advertisements to demand advance
of being a constituent part of the magazine or that contain third-party advertisements will not be accepted. Refusal of an order will be
payment of the amount due when the advertisements are completed and payment of any outstanding invoices, regardless of any originally
communicated to the client immediately. Advertisements that are not recognizable as advertisements because of their editorial composition
agreed time for payment, before publishing any further advertisements.
may be identified by the publisher by the word „Anzeige“ [Advertisement]. In as much as online advertising is not obviously advertising, the
publisher may also identify it as such, in particular by the word „Anzeige“ [Advertisement], and/or set it off from the editorial content to make 33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement
its advertising nature plain. cutouts, proof pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding
certification by the publisher of the publication and distribution of the advertisement.
13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for
online advertising. In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format 34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and
or the technical specifications of the publisher, punctually for the print copy deadline. express letters in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are
kept for four weeks. Letters that are not collected during this time are destroyed.
14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client.
In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/ 35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises
or video content is reproduced) the client is responsible for concluding the necessary agreements with GEMA [society for musical performing in the sense of this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before clai-
and mechanical reproduction rights in Germany] or other copyright associations and/or owners. ming such a joint discount. Joint discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher.
Termination of the affiliation of an enterprise is to be reported immediately; termination of the affiliation of an enterprise also terminates any
15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder).
joint discount.
16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color
36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After
are unavoidable without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop
removal of the obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online
to be able to check factual correctness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct
advertising, or wholly or partly withdraw from the contract. The client has no right to claims for compensation.
color implementation within the usual tolerances.
37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to
17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should
alterations to this clause.
the publisher discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client
making any related claims. The publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a 38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and condi-
result of such computer viruses being infiltrated by the client. tions. An inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the
term and condition now considered inoperative.
18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client.
39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law,
19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to
a legal person governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action,
do so by the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial
possesses an office or a habitual residence in the Federal Republic of Germany.
alterations to originally agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of
the supplied ready to print copy and/or advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/ 40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the
or advertising material not be immediately discernible but only become so in the printing operation and/or upon insertion, the client is not International Sale of Goods.
entitled to raise any claims for an inadequate impression and/or poor insertion.
20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distri-
bution. In this respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for
publication of the advertising material.
25You can also read
