MARKETING TOOLKIT - Electrification 2022
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MARKETING TOOLKIT
We greatly appreciate your support of and
participation in this event and encourage you
The Electric Power Research to help spread the word. In this document,
Institute (EPRI) is proud to we provide copy for various communications
channels, along with event banners and branding
present the Electrification 2022 guidelines. Within these guidelines, you are
International Conference and welcome to add your own voice and highlight your
organization’s role in the conference, as well as
Exposition this June 28-30 in
your support of electrification initiatives.
Charlotte, North Carolina — our
Please bookmark; join our mailing list for updates;
successful annual collaborative follow EPRI on Twitter, and LinkedIn; and share
event brought back in person for any of our social media posts.
the first time in three years.
Thank you for your support!
www.electrification2022.com
MARKETING COPY WEB BANNER ADS
Boilerplate Save Images
In-person for the first time in three years, The Electric Power Research Click on the image to launch it in a browser window. Then open the file in a
Institute’s (EPRI) Electrification 2022 conference and trade show is happening PDF program and edit the footer copy appropriately. Any edits made to banners
this June 28-30 in Charlotte, North Carolina. Centered around building a net-zero should be in Arial font. Export the banner as an image by going to File > Export
future for all, Electrification 2022 will keep you on the cutting edge of what’s To > Image > PNG.
new and what’s changed across the fields of electrification and decarbonization.
Tracks cover all aspects, from electric cars to heavy trucks and buses; greener
buildings; industrial conversions; policy and regulatory impacts; making the
business case; and the innovations and infrastructure ahead. Attend just one
event that covers all these segments — designed for utilities, stakeholders,
728x90
manufacturers, policymakers, and community members. Register today and
see your colleagues in person again. For more information go to our website.
Calendar Listing
EVENT NAME: Electrification 2022 International Conference & Exposition
HOST: Electric Power Research Institute (EPRI)
LOCATION: Charlotte Convention Center, Charlotte, North Carolina 125x125
DATE: June 28-30, 2022
WEBSITE: www.electrification2022.com
DESCRIPTION: In-person for the first time in three years, The Electric Power
Research Institute’s (EPRI) Electrification 2022 conference
and trade show is happening this June 28-30 in Charlotte,
North Carolina. Centered around building a net-zero future
for all, Electrification 2022 will keep you on the cutting edge
of what’s new and what’s changed across the fields of
electrification and decarbonization. Tracks cover all aspects, 250x300
from electric cars to heavy trucks and buses; greener buildings;
industrial conversions; policy and regulatory impacts; making
the business case; and the innovations and infrastructure ahead.
Attend just one event that covers all these segments — designed
for utilities, stakeholders, manufacturers, policymakers, and 468x60
community members. Register today and see your colleagues
in person again. For more information go to our website.
120x600
@EPRINews #ElectricTogether www.electrification2022.com
Please consider adding this banner for each LinkedIn post.
LINKEDIN / GENERAL Save Image
MARKETING POSTS Click on the image to launch it in a browser window. Then open
LinkedIn posts gain the most traction when released at the file in a PDF program and edit the footer copy appropriately.
9-11 AM Tuesday, Wednesday and Thursday. Consider Any edits made to banners should be in Arial font. Export the
releasing these three posts consecutively throughout banner as an image by going to File > Export To > Image > PNG.
the week as detailed above. Want to recycle these
posts? No problem! Recycling posts leads to increased
engagement, and we encourage you to post these as
often as every 4 weeks to help spread the word!
Post 1 Post 2 Post 3
⚡
We’re energized ⚡ about Electrification 2022: Come join us for ⚡Electrification 2022⚡! We can’t wait to meet you in person at upcoming
Join Us!
Want unparalleled access to industry influencers,
⚡ ⚡
Electrification 2022 !
At [Company/Organization Name], [we’re] [I’m] proud compelling and insightful agenda sessions, a As a [sponsor of] [speaker for] [exhibitor at] [attendee
to be a [sponsor] [speaker] [exhibitor] [attendee] of comprehensive exposition, and multiple networking of], Electrification 2022 helps [us] [me] stay at the
the Electrification 2022 International Conference & functions (including the party at the NASCAR Hall of forefront of how we access our energy. Connect with
Exposition, hosted by the Electric Power Research Fame)? us at the conference and help expand electrification’s
Institute (EPRI) on June 28-30, in Charlotte. The significant benefits. Interested? For full details,
[We’re] [I’m] proud to [sponsor] [speaker as part of]
conference will address the latest questions on end- including agenda, registration, exhibit, and sponsorship
[exhibit within] [attendee] an agenda that covers
use electrification across industry sectors, and explore opportunities, visit www.electrification2022.com.
the answers to help advance electrification initiatives
e-mobility (heavy and light); building to zero; industrial
conversions; policy and regulatory impacts; making the
⚡ ⚡
Register today for an electrified world tomorrow.
and create sustainable solutions. For more information, #ElectricTogether
⚡ ⚡
check out the agenda. Register today for an
business case; and innovations ahead. Whether you’re
focused on transportation, decarbonization, industrial #Electrification #Decarbonization #Electric #Smartcities
electrified world tomorrow. #ElectricTogether
processes, agriculture, or other end-use segments, you #ElectricVehicles #EnergyTransition #Electricity
#Electrification #Decarbonization #Electric #Smartcities will have continuous opportunities to learn, share and #Innovation #Technology #EV
#ElectricVehicles #EnergyTransition #Electricity connect in person with fellow industry professionals.
#Technology #EV ⚡ ⚡
Register today for an electrified world tomorrow.
www.electrification2022.com/registration
#ElectricTogether
www.electrification2022.com/agenda
www.electrification2022.com/registration #Electrification #Decarbonization #Electric #Smartcities
#ElectricVehicles #EnergyTransition #Electricity
#Innovation #Technology #EV
www.electrification2022.com/agenda
www.electrification2022.com/registration
@EPRINews #ElectricTogether www.electrification2022.com
Please consider adding this banner for each Twitter post.
TWITTER POSTS Up to 4 images can be added to each post, so we encourage
you to add both this banner and an image of your organization.
Twitter posts gain the most traction when released
between 9-11 AM or between 6-9 PM. Consider
releasing these three posts consecutively throughout
Save Image
the week during the times above. Want to recycle these Click on the image to launch it in a browser window. Then open
posts? No problem! Recycling posts leads to increased the file in a PDF program and edit the footer copy appropriately.
engagement, and we encourage you to post these as Any edits made to banners should be in Arial font. Export the
often as every 4 weeks to help spread the word! banner as an image by going to File > Export To > Image > JPEG.
Post 1 Post 2 Post 3
[We’re] [I’m] proud to [sponsor] [speak at] [exhibit at] ⚡ ⚡
[We’re] [I’m] energized to be a [sponsor of] This year [we are] [I am] thrilled to be a
[attend] @EPRINews’ electrification2022.com! Tracks [speaker for] [exhibitor at] [attendee of] @EPRINews’ [sponsor of] [speaker for] [exhibitor at]
cover #emobility, building to zero, industrial conversions, Electrification 2022 in-person conference June 28-30 [attendee of] @EPRINews’ Electrification
#policy impacts, making the business case, and future in Charlotte, NC. Connect with other leaders working 2022! Come connect in person with the
⚡ ⚡
#innovation. Register today electrification2022.com to #electrify and #decarbonize our society. Register leaders working for a future of #electrification
for an electric tomorrow. #ElectricTogether now electrification2022.com and make our world ⚡
and #decarbonization. Register today ⚡
#ElectricTogether electrification2022.com for an electrified
world tomorrow. #ElectricTogether
@EPRINews #ElectricTogether www.electrification2022.com
HIGHLIGHT OUR HUMANS OF #ELECTRICTOGETHER
Want more media to share the message of electrification? Use these posts to share the personal stories of leaders who have made
a difference in the future of electricity — part of our Humans of #Electrification series!
Humans of #Electrification — Ryan Kennedy
LinkedIn/Facebook/Instagram Twitter
Ryan Kennedy is one of the people pushing the boundaries of how we access our Ryan Kennedy is pushing the boundaries
electricity. You can meet him if you come to Charlotte for Electrification 2022, in of how we access our electricity. Join [us]
person for the first time in three years! [We’re] [I’m] excited to stay at the forefront [me] as [we] [I] connect with Ryan and
of electrification as [we] [I] connect with Ryan and other leaders working to electrify the other leaders working to electrify and
⚡ ⚡
and decarbonize our society. Register at www.electrification2022.com and help ⚡
decarbonize our society. Register today ⚡
make our world #ElectricTogether and help make our world #ElectricTogether
electrification2022.com
#HumansofElectrification #Electrification #Decarbonization #Electric #Smartcities
#ElectricVehicles #EnergyTransition #Electricity #Innovation #Technology #EV
Click image to download
Humans of #Electrification — Chelsea Sexton
LinkedIn/Facebook/Instagram Twitter
Join Chelsea Sexton, star of “Who Killed the Electric Car,” to celebrate the victory Check out @evchels Chelsea Sexton,
of electric cars in Charlotte for EPRI’s Electrification 2022, in person for the first star of “Who Killed the Electric Car,” and
time in three years! [We] [I] think Chelsea has a fascinating story. Join [us] [me] and hear the story about how she became
learn what she has to say about the future of electrification this June in Charlotte by an industry leader. Join [us] [me] and
⚡ ⚡
registering today at www.electrification2022.com #ElectricTogether learn what she says about the future
⚡
of electrification this June. Register
#HumansofElectrification #Electrification #Decarbonization #Electric #Smartcities
#ElectricVehicles #EnergyTransition #Electricity #Innovation #Technology #EV
⚡
today for electrification2022.com
#ElectricTogether
Click image to download
@EPRINews #ElectricTogether www.electrification2022.comThank you again for your support of the Electrification 2022 International Conference & Exposition. For questions or more information about this marketing toolkit, contact our Communications Manager, Samantha Gilman, at SGilman@epri.com.
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