Market in Minutes High Street Retail Málaga - October 2018 Savills Research

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Market in Minutes High Street Retail Málaga - October 2018 Savills Research
Savills Research

Market in Minutes
High Street Retail Málaga         October 2018

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Market in Minutes High Street Retail Málaga - October 2018 Savills Research
Market in Minutes | High Street Retail Málaga                                                                                                                                                                                                                                                                                                                                                                      October 2018

                                                          GRAPH 1
                 Economic Overview                                                                                                                                                                                          such as bank branches,                              recorded some changes with respect                     premises. Despite this, however, the
                 The Spanish economy grew by 2.7%
                                                          Main Economic Indicators                                                                                                                                          administrative agencies and                         to last year, either because of the                    vacancy rate remains high in this
                 in Q2 2018 compared to the same                                                                                                                                                                            insurance firms.                                    entry of a new brand or due to the                     area.
                 quarter of last year (according to the                                 Household consumption                                Employment                          CPI                     •                  FOOD AND BEVERAGE:                                  closing of some establishments.
                 latest data published by INE). This                                                                                                                                                                        Cafeterias and premises                                                                                    Rents
                                                                          6%
                 confirms the adjustment based on                                                                                                                                                                           allocated for restaurant                            In prime and commercial areas,                         The high level of occupancy in the
                 the forecast made by national and                        4%                                                                                                                                                activities.                                         there has also been some significant                   main prime areas of the city has

                                                          Annual growth
                 international public agencies and                                                                                                                                                       •                  GROCERY: Premises                                   activity with changes in the tenancy                   generated an expansionary effect in
                                                                          2%
                 several financial institutions. Year-                                                                                                                                                                      designated for food purchase                        situation of more than 10% of the                      rents in its immediate surrounding
                 end forecast would stand at 2.7%                         -1%                                                                                                                                               (supermarkets, bakeries, green                      stock in both cases. .                                 vicinity. Commercial zones such
                 (according to Focus Economics),                                                                                                                                                                            groceries, etc.).                                                                                          as Nueva-Martínez and Granada,
                                                                          -3%
                 four tenths below the 2017 figures.                                                                                                                                                     •                  HOUSE EQUIPMENT:                                    Vacancy                                                especially the initial stretch of the
                 The slowdown in economic growth                          -5%                                                                                                                                               Premises dedicated to the                           The prime area has reached 100%                        latter, register the highest rents after
                 will continue during the next five                       -7%                                                                                                                                               sale of furniture, kitchens and                     occupancy during the last few                          the prime area.
                 years, with an average close to 2%.                                                                                                                                                                        decoration.                                         months. The fashion and accessories
                                                                          -9%                                                                                                                            •                  VARIOUS: Premises dedicated                         sector is highly present in this zone,                 The Alameda - Soho area
                                                                                Q1 03
                                                                                        Q1 04
                                                                                                Q1 05
                                                                                                        Q1 06
                                                                                                                Q1 07
                                                                                                                        Q1 08
                                                                                                                                Q1 09
                                                                                                                                         Q1 10
                                                                                                                                                 Q1 11
                                                                                                                                                         Q1 12
                                                                                                                                                                 Q1 13
                                                                                                                                                                         Q1 14
                                                                                                                                                                                 Q1 15
                                                                                                                                                                                         Q1 16
                                                                                                                                                                                                 Q1 17
                 On the other hand, the labour                                                                                                                                                                              to all different kind of activities                 occupying the few vacant premises
                                                                                                                                                                                                                                                                                                                                       GRAPH 2
                 market continues to trend                                                                                                                                                                                  that do not fit in any of the                       that remain available.
                 upwards. During the second               Source: INE                                                                                                                                                       above. Example: bookshop,                           As it has become commonplace in                        Changes by Zones 2016-2017
                 quarter, the Spanish EPA posted                                                                                                                                                                            tobacco stores, home                                recent years, the availability of retail
                 an unemployment rate of 15.28%,          places:                                                                        The activity sectors in which this                                                 accessories.                                        premises is mainly concentrated in                      14%
                 registering a decline of 19              •   HIGH STREET or PRIME:                                                      study has been divided are the                                                                                                         commercial and secondary areas.                         12%
                 onsecutive quarters. The forecasts           This area is comprised of two                                              following:                                                      Changes and demand                                                                                                             10%
                 are optimistic and foresee a steady          streets: Calle Larios and Plaza                                            •    FASHION AND ACCESSORIES:                                   The demand for retail premises                                         In these hubs, it is worth noting the                    8%
                 reduction until 2022, with a rate of         de la Constitución.                                                             Premises dedicated to the sale                             in the most commercial areas of                                        high activity level of dental clinics                    6%
                 12%.                                     •   COMMERCIAL HUBS: Area                                                           of clothes and accessories                                 Málaga remains very high. During                                       and real estate franchises that                          4%
                                                              adjacent to the prime area                                                      (fashion jewelry, leather goods,                           the analysed period, 13.9% of a                                        became prominent last year in these                      2%
                 Málaga, with a growth above                  (Nueva-Martínez and Calle                                                       footwear, etc.).                                           total of 1,467 premises that have                                      areas.                                                   0%
                 the Andalusian average and a                 Granada), Soho, the immediate                                              •    SERVICES: Premises dedicated                               been studied have registered some

                                                                                                                                                                                                                                                                                                                                                                  Commercial Center

                                                                                                                                                                                                                                                                                                                                                                                                                             Secundary Zone
                                                                                                                                                                                                                                                                                                                                                     Prime Zone

                                                                                                                                                                                                                                                                                                                                                                                                        Inglés-Larios Zone
                                                                                                                                                                                                                                                                                                                                                                                      Commercial Soho

                                                                                                                                                                                                                                                                                                                                                                                                        Commercial Corte
                 disposable income at average                 surrounding zone of El Corte                                                    to the sale of different types                             changes.                                                               Among the secondary areas, it
                 Spanish levels, has a GDP per                Inglés and Larios Shopping                                                      of services (dry cleaners,                                                                                                        is important to note the Teatinos

                                                                                                                                                                                                                                                                                                                                                                                          Zone
                                                                                                                                                                                                                                                                                                                                                                      Zone
                 capita that is evolving positively.          Centre.                                                                         hairdressers, pharmacies,                                  The secondary areas showed a                                           area with a very low occupancy
                                                          •   SECONDARY AREAS: Zone of                                                        clinics, etc.).                                            higher rotation of brands, highlighting                                rate compared to other streets.
                 Málaga has a population greater              Teatinos and Héroe de Sostoa-                                              •    BANKS & INSURANCE                                          the zone adjacent to El Corte Inglés                                   Developers and real estate agents,
                 than half a million inhabitants,             Velázquez.                                                                      COMPANIES: They provide                                    – Larios Shopping Centre. In these                                     driven by the residential boom in the
                 7.41% of them foreigners. Málaga                                                                                             financial services to clients                              areas, 15% of the retail premises                                      area, have been very active in letting                 Source: Savills Aguirre Newman
                 is the second city in number of
                 inhabitants of Andalusia and the first   MAP 1                                                                                                                                          GRAPH 3                                                                                                                       GRAPH 4
                 one in number of foreigners.             Distribution of Commercial Areas                                                                                                               Comparative of Rents by Zones                                                                                                 Vacancy by Zones 2017

                 The city has received more than                                                                                                           1                                                                           Average Rents 2016                           Average Rents 2017                                  20%
                 six million tourists until October                                                                             2
                 2018 (according to Junta de                                            5                                                                                                                                                                                                                                               15%
                                                                                                                                                                                                                        140
                                                                                                                                                                                                             €/sq m/month
                 Andalucía data). The province of
                 Málaga reached a GDP over than                                                                                  3                                                                                      105                                                                                                             10%
                 33 millions, the second andalusian
                                                                                                                                                                                                                             70                                                                                                          5%
                 province in relative growth and
                 with the lowest unemployment rate                                                                                                                                                                           35
                                                                                                                                     4                                                                                                                                                                                                   0%
                 during the last year in Andalusia.                                                                                                                                                                            0

                                                                                                                                                                                                                                                                                                                                                                  Commercial Center

                                                                                                                                                                                                                                                                                                                                                                                                                             Secundary Zone
                                                                                                                                                                                                                                                                                                                                                     Prime Zone

                                                                                                                                                                                                                                                                                                                                                                                                        Inglés-Larios Zone
                                                                                                                                                                                                                                                                                                                                                                                      Commercial Soho

                                                                                                                                                                                                                                                                                                                                                                                                        Commercial Corte
                                                                                                                                                                                                                                                    Alameda-Soho

                                                                                                                                                                                                                                                                                                      Corte Inglés-

                                                                                                                                                                                                                                                                                                                      Secundary Zone
                                                                                                                                                                                                                                       Prime Zone

                                                                                                                                                                                                                                                                                       Granada Zone
                                                                                                                                                                                                                                                                   Nueva-Martínez

                                                                                                                                                                                                                                                                                                      Larios Zone
                 Distribution of                                   1| Old Town

                                                                                                                                                                                                                                                                                                                                                                                          Zone
                                                                   2| Corte Inglés area

                                                                                                                                                                                                                                                                                                                                                                      Zone
                 Commercial Areas
                                                                                                                                                                                                                                                        Zone
                                                                                                                                                                         PRIME

                                                                                                                                                                                                                                                                       Zone
                                                                   3| C.C. Larios area
                 The most commercial areas of the                  4| Velázquez-Sostoa area
                 city have been classified into three              5| Teatinos area
                 retail hubs depending on the type
                 of consumer who frequents these
                                                          Source: Savills Aguirre Newman                                                                                                                 Source: Savills Aguirre Newman                                                                                                Source: Savills Aguirre Newman

02                                                                                                                                                                                                                                                                                                                                               savills-aguirrenewman.com/research                                                           03
Market in Minutes High Street Retail Málaga - October 2018 Savills Research
Market in Minutes | High Street Retail Málaga                                                                                                                                                                                                        October 2018

                                                           GRAPH 5
                 recorded once again an increase
                                                           Evolution of Rents in the Prime Area
                 in rent boosted by the process of
                 transformation and improvements                                                                                              Prime area                                                "The high street area of Málaga is one
                 undertaken in the area in recent                      165
                                                                                                                                              Target of the main national and
                                                                                                                                                                                                        of the main markets where international
                 years.
                                                                       160                                                                    international retailers                                   brands and retailers focus their attention
                 The future projection of a boulevard                                                                                                                                                   in Spain. Calle Larios will continue to be
                 with wide pavements and an                            155                                                                    The Málaga prime area is comprised of Calle               the main street in the city and one of the

                                                            €/sq m/month
                 ambitious regeneration plan, will
                 transform it into one of the main
                                                                                                                                              Marqués de Larios and Plaza de la Constitución.
                                                                                                                                                                                                        most important in Spain." José Félix Pérez-Peña,
                                                                       150
                 commercial streets of the city.                                                                                              This is the most sought-after area by both national       General Manager Andalucía Office
                 Current competitive rents and a                                                                                              and international retailers. The latter has placed
                                                                       145
                 promising future, heighten retailers´                                                                                        their main interest in these streets to open their
                 interest in this boulevard.                                                                                                  flagship stores. Fashion and accessory retailers
                                                                       140                                                                    such as Victoria´s Secret, Tezenis and Pandora
                 The secondary areas of the city post                                                                                         have highly rated the high stakes played by
                 the most discrete rental levels and                   135                                                                    international firms in positioning their brands in this
                 the highest vacancy rates. Those                                2014        2015            2016              2017           hub.
                 areas where availability of shops         Source: Savills Aguirre Newman
                 throughout the year has increased                                                                                            Fashion is the dominant sector in the main
                 registering a moderate rental             in the main cities and a higher                                                    commercial area of the city. This sector represents
                 adjustment.                               yield than in Madrid and Barcelona       The investor in the real estate           33 of the 69 premises in the prime area of the city.
                                                           are the main factors that attract        commercial sector of Málaga               The main retailers that have recently opened shops
                 Size of premises                          investors who have put Málaga on         focuses mainly on the high street         in this area belong to this sector.
                 The most common sized shops               their radar.                             retail market, particularly in the
                 involve spaces of
Market in Minutes | High Street Retail Málaga

  TABLE 1
 New Brands in the Prime Area 2016-2017                                                                                    Outlook
                                                                                                                           2018

                                                                                                                           ■ The interest generated by the prime area in terms
                                                                                                                           of demand, along with the few available shops will
                                                                                                                           continue to push up prices both in this zone and in
                                                                                                                           nearby areas.

                                                                                                                           ■ The vacancy rate will continue to be low in this
                                                                                                                           prime area, a trend which will extend to secondary
                                                                                                                           areas.

                                                                                                                           ■ The confidence of the retailers in the city and their
                                                                                                                           reinvention process reinforce commercial stability
                                                                                                                           so that the process of new firm arrivals will continue.
                                                                                                                           After Madrid and Barcelona, Málaga is one of the key
                                                                                                                           places in the entry of new brands.

                                                                                                                           ■ Málaga has become a focal point in the high street
                                                                                                                           investment sector, with yields in the region of 5%,
                                                                                                                           although in specific cases, levels below 4% have
                                                                                                                           been recorded.

  Savills Aguirre Newman Team
  For futher information please contact

  Equipo          Savills
  José Félix Pérez-Peña                                        Juan Pedro Hernández                                                María Paz de la Torre
     General Manager Andalucía Office                          Retail Agency Andalucía                                             Retail Agency Andalucía
  Para más información contacte con:
     +34 95 206 27 82                                          +34 95 206 27 82                                                    +34 95 206 27 82
     jose.perez-pena@savills-aguirrenewman.es                  juanpedro.hernandez@savills-aguirrenewman.es                        mariapaz.delatorre@savills-aguirrenewman.es

     Aranzazu García                                           Gema de la Fuente                                                   Pelayo Barroso
     Retail-Offices Agency Andalucía                           Research                                                            Research
     +34 95 206 27 82                                          +34 91 319 13 14                                                    +34 91 319 13 14
     aranzazu.garcia@savills-aguirrenewman.es                  gema.fuente@savills-aguirrenewman.es                                pelayo.barroso@savills-aguirrenewman.es

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