ATLANTA & WEST MIDTOWN MARKET OVERVIEW - OVERVIEW OF TRENDS SHAPING THE ATLANTA MARKET
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ATLANTA & WEST MIDTOWN MARKET OVERVIEW
OVERVIEW OF TRENDS SHAPING THE ATLANTA MARKET
1
TABLE OF CONTENTS
I. Atlanta Market Overview
I. Population & Demographics
II. Market Facts & Trends
II. Midtown and West Midtown Market Overview
I. Population & Demographics
II. Market Facts & Trends
III. Star Metals Atlanta
2
ATLANTA MARKET OVERVIEW
3
5.9 MM 7% $57,556 15%
Current Population Projected population Median Household Income Projected increase in
growth over the next 5 Median Household Income
years over the next 5 years
Source: U.S Census Bureau, Esri forecasts for 2016 and 2021
4
POPULATION & DEMOGRAPHIC TRENDS
Atlanta ranks 3rd in population growth in the U.S.
1/3 of the growth is attributed to domestic migration.
JLL graph
5
POPULATION & DEMOGRAPHIC TRENDS
Since 2011, there have been over 413,000 jobs created in the
Atlanta Metro Area.
6
POPULATION & DEMOGRAPHIC TRENDS
Atlanta is on of US’s top relocation cities and has the 3rd largest
concentration of Fortune 500 Companies in the U.S.
JLL graph
Source: JLL Research –Atlanta Q4 2016
7
POPULATION & DEMOGRAPHIC TRENDS
JLL graph
Source: JLL Research –Atlanta Q4 2016
8
POPULATION & DEMOGRAPHIC TRENDS
More and more companies continue to relocate to Atlanta
thanks to its favorable cost of living, quality of education, tax
benefits, and more.
Companies currently eyeing Atlanta for their North American
Headquarters include;
Source: JLL Research –Atlanta Q4 2016
9
POPULATION & DEMOGRAPHIC TRENDS
Population growth is driving employment growth
10POPULATION & DEMOGRAPHIC TRENDS
Atlanta employment distributed across industries
JLL graph
11Boasting a highly educated
population, Atlanta Metro is
home to world renown
educational institutions with
a pipeline for talent of
275,000+
current graduate and
undergraduate students
JLL graph
across 66 colleges and
universities.
12POPULATION & DEMOGRAPHIC TRENDS
The percentage of the city’s core constituent workforce (those
aged 25-64) who have a Bachelor’s degree or higher is in excess
of 50%.
13POPULATION & DEMOGRAPHIC TRENDS
Atlanta is ranked as
one of the top foodie
cities in the U.S.
14POPULATION & DEMOGRAPHIC TRENDS
The average household spends over 40% of their total food
expenditures on food away from home. This accounts for 5.6% of
their total expenditures and accounts for over 8.2 Billion in
revenue.
5.0% 7.5% Food at Home
11.0% Food Away from Home
5.6%
Housing
2.1% Household Items &
Operations
1.1% Apparel & Services
Travel + Transportation
4.4%
Healthcare
Entertainment
7.7% Personal Care
31.0%
Education
Pensions & Social
Security
Other
15.1%
3.1% 6.4%
15MIDTOWN & WEST MIDTOWN
MARKET OVERVIEW
Premier business location, center of innovation and talent and
exceptional urban experience
16MIDTOWN ATLANTA
Midtown and West-midtown are a commercial and cultural hub
located at the center of the Atlanta Metro region.
17MIDTOWN ATLANTA
The Midtown and West Midtown caters to Millennials (who are the largest
segment of today’s workforce) live/work/play preferences with high-end
apartments, an endless supply of food and beverage offerings, and
ample entertainment — all within walking distance of public
transportation.
18POPULATION & DEMOGRAPHIC TRENDS
$87B 81,000+ 28% $61,000
Annual Economic Daytime Workers Increase in new jobs Median Household
Impact forecasted over the Income with projected
next 10 years 13% increase in the
next 5 years
Today’s young talent is much more concerned with a city’s lifestyle
offerings than its job market. This shift in priorities has forced companies
to follow the talent, investing millions in a new generation of office
development and expansion in the country’s leading and secondary
markets.
Today, Midtown is one of Atlanta's major employment centers with
over 58% of the city’s jobs.
19POPULATION & DEMOGRAPHIC TRENDS
More than 13,000 technology companies calling Atlanta home
with a large majority of them flocking to Midtown.
Source: JLL Research –Atlanta Q4 2016
20POPULATION & DEMOGRAPHIC TRENDS
Recent Leases Signed in the Area
RSF: 41,231 RSF: 62,467
RSF: 67,960
RSF: 100,000 RSF: 240,500 RSF: 34,078
RSF: 46,000
216.1M+
People visit
Midtown each
year
Art & Cultural Institutions Include:
• Woodruf Arts Centre
• High museum of Art
• Atlanta Symphony Orchestra
• Alliance Theatre
3000+
• The Fox Theatre events take place
• SCAD Show Theatre in Midtown each
• Museum of Design
year
• Bremen museum
• Center Stage
• The Centre for Puppetry Arts
224,000+
Rooms in a variety of
luxury, boutique and
historic hotels
23Located in the West Midtown District, Georgia Institute of
Technology Campus, and its 1.4 million square foot Technology
Square, leverages resources such as research, education,
hospitality and retail for collaboration with Atlanta's growing
tech companies.
24GEORGIA INSTITUTE OF TECHNOLOGY
#1 FOR WOMEN ENGINEERS
AWARDS MORE ENGINEERING DEGREES TO
WOMEN THAN ANY OTHER SCHOOL
25Midtown is one of Atlanta's most coveted residential
markets offering big city life with a neighborhood feel.
Resident population is growing 5 times the city rate
with 68% of the residents holding graduate degree or
higher.
26300,000+
Housing choices within a 3
mile radius of Midtown.
8,000+
Residential units are
currently under
construction within a 1.2
mile radius
27“the hottest neighborhood in ... metro Atlanta,” with “easy access
to top dining and retail, as well as live music venues.” Spanning from the
southern tip of Howell
Mill Road to 17th Street
–West Midtown is
centrally located
minutes from
downtown, Buckhead,
and all of Atlanta’s
major highways and
interstates, as well as
Georgia Tech.
28Once largely industrial,
West Midtown is now
one of the most vibrant
communities in Atlanta
with a selection of urban
lofts, art galleries, live
music venues, retail
shops, restaurants and
modern office space.
29RETAIL MARKET FACTS & TRENDS
30RETAIL MARKET FACTS & TRENDS
31RETAIL MARKET FACTS & TRENDS
New restaurant concepts join a growing entertainment district in
Atlanta’s Westside that includes Top Golf Midtown, Bacchanalia
restaurant and breweries including Monday Night, Scofflaw, Second
Self and Red Brick.
Holler & Dash Biscuit House, a fresh After participating in Brewed to Serve Restaurant Group,
new concept by Cracker Barrel Old Atlanta's Food & Wine Inc. will be opening its 4th concept,
Country Store Inc. debuts in West Festival for the past 5 years, The Bold Monk, a brewery, restaurant
Midtown Atlanta as it targets the Florida based 4 Rivers and beer garden to be located in a
millennial consumer. Smokehouse opens its first 12,000 square foot space in Third &
Georgia location in West Urban’s Complex West Midtown
Midtown Atlanta. project.
32Retailers in Midtown
and West Midtown
account for over
$540M+
Annual Sales
33STAR METALS ATLANTA
/ OFFICES /
/ RESIDENCES /
185,000 RSF 46,000 RSF 409 UNIT
CLASS A OFFICE P R I M E R E TA I L LUXURY RESIDENCES
STAR METALS ATLANTA has been designed from the ground up to meet the needs and
demands of today’s creative class, by creating a connected lifestyle that the smart and
tech-savvy enjoy. Inspired by neighbors like Georgia Institute of Technology and Internet
icons like Google and Facebook, our cutting-edge technology permeates every aspect of
our development.
34STAR METALS ATLANTA
35STAR METALS OFFICES RETAIL
36STAR METALS OFFICES RETAIL
37STAR METALS OFFICES ROOFTOP RESTAURANT/TERRACE
38STAR METALS RESIDENCES RETAIL
39STAR METALS RESIDENCES RETAIL
40THANK YOU
Thad Adams Natalia East
Sr. Vice President Associate, Brokerage Services
p. (305) 476-2532 p. (305) 476-2613
tadams@allenmorris.com natalia@allenmorris.com
The Allen Morris Licensed Broker and Coldwell Banker Advisors obtained this information contained within sources we believe to be reliable. However we have not
verified its accuracy and make no guarantee, warranty or representation about it, It is submitted subject to the possibility of errors, omissions, change of price, rental
and other conditions, prior sale, lease or financing or withdrawal without notice. We include projections, assumptions or estimates for example only, an they may not
represent current or future performance of property. You and your tax advisors should conduct your own investigation of the property and transaction. 41You can also read
