EMPOWERING PEOPLE IN THEIR DAILY LIVES - SEB Investment Grade Seminar, Oslo, 30 August 2018 VP Treasury Catharina Thorenfeldt and VP Investor ...

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EMPOWERING PEOPLE IN THEIR DAILY LIVES - SEB Investment Grade Seminar, Oslo, 30 August 2018 VP Treasury Catharina Thorenfeldt and VP Investor ...
EMPOWERING PEOPLE IN
THEIR DAILY LIVES                  SEB Investment Grade Seminar, Oslo, - 30 August 2018
        VP Treasury Catharina Thorenfeldt and VP Investor Relations Jo Christian Steigedal

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EMPOWERING PEOPLE IN THEIR DAILY LIVES - SEB Investment Grade Seminar, Oslo, 30 August 2018 VP Treasury Catharina Thorenfeldt and VP Investor ...
Disclaimer
This presentation (hereinafter referred to as the "presentation") has been prepared by Schibsted ASA ("Schibsted" or the "Company") exclusively for
information purposes, and does not constitute an offer to sell or the solicitation of an offer to buy any financial instruments.

Reasonable care has been taken to ensure that the information and facts stated herein are accurate and that the opinions contained herein are fair
and reasonable, however no representation or warranty, express or implied, is given by or on behalf of the Company, any of its directors, or any
other person as to the accuracy or completeness of the information or opinions contained in this document and no liability is accepted for any such
information or opinions.

This presentation includes and is based on, among other things, forward-looking information and statements. Such forward-looking information and
statements are based on the current expectations, estimates and projections of the Company or assumptions based on information available to the
Company. Such forward-looking information and statements reflect current views with respect to future events and are subject to risks, uncertainties
and assumptions. The Company cannot give any assurance as to the correctness of such information and statements. Several factors could cause
the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that
may be expressed or implied by statements and information in this presentation.

There may have been changes in matters which affect the Company subsequent to the date of this presentation. Neither the issue nor delivery of
this presentation shall under any circumstance create any implication that the information contained herein is correct as of any time subsequent to
the date hereof or that the affairs of the Company have not since changed.

The Company does not intend, and does not assume any obligation, to update or correct any information included in this presentation.

                                                             SEB Investment Grade Seminar 2018                                                         2
EMPOWERING PEOPLE IN THEIR DAILY LIVES - SEB Investment Grade Seminar, Oslo, 30 August 2018 VP Treasury Catharina Thorenfeldt and VP Investor ...
Key take-aways
• A global leader in Online classifieds
 • Strong market leading positions in attractive European countries and selected emerging markets
 • Targeting 15-20% revenue growth medium to long term
 • Continued high margins in developed markets and reduced investment phase losses expected going forward

• Leading digital publisher with strong reach in Norway and
  Sweden

• Schibsted Growth – investing in and developing great digital
  consumer services
 • Main driver: Lendo revenue of NOK 772 last 12 months with 43% EBITDA margin – potential to scale in
   additional markets

                                          SEB Investment Grade Seminar 2018                                 3
EMPOWERING PEOPLE IN THEIR DAILY LIVES - SEB Investment Grade Seminar, Oslo, 30 August 2018 VP Treasury Catharina Thorenfeldt and VP Investor ...
Multiple market leaderships in Online classifieds,
publishing and consumer services
         Marketplaces                                Publishing                            Growth
                                                World Class Digital                     Rapidly growing
 Global Leader in Online classifieds
                                               Publishing & Services            portfolio of consumer services
 Revenues last 12 months mNOK 8,510    Revenues last 12 months mNOK 8,219      Revenues last 12 months mNOK 1,840
  EBITDA last 12 months mNOK 2,695      EBITDA last 12 months mNOK 700          EBITDA last 12 months mNOK 451

                                           SEB Investment Grade Seminar 2018                                        4
EMPOWERING PEOPLE IN THEIR DAILY LIVES - SEB Investment Grade Seminar, Oslo, 30 August 2018 VP Treasury Catharina Thorenfeldt and VP Investor ...
AGENDA                                       • Marketplaces
                                             • Publishing
                                             • Growth
                                             • Finance
                                             • Summary

         SEB Investment Grade Seminar 2018                    5
EMPOWERING PEOPLE IN THEIR DAILY LIVES - SEB Investment Grade Seminar, Oslo, 30 August 2018 VP Treasury Catharina Thorenfeldt and VP Investor ...
MARKETPLACES
          SEB Investment Grade Seminar 2018   6
EMPOWERING PEOPLE IN THEIR DAILY LIVES - SEB Investment Grade Seminar, Oslo, 30 August 2018 VP Treasury Catharina Thorenfeldt and VP Investor ...
Schibsted – a global leader in Online classifieds

• NOK 8.5 bn revenues
• NOK 2.7 bn EBITDA
• 3,000+ employees
• 22 countries
• 1.2bn people market footprint
• 30m+ daily users

                                  SEB Investment Grade Seminar 2018   7
EMPOWERING PEOPLE IN THEIR DAILY LIVES - SEB Investment Grade Seminar, Oslo, 30 August 2018 VP Treasury Catharina Thorenfeldt and VP Investor ...
Marketplaces

    We maintain our 15-20% annual growth target
  Focus on cash flow and profitability improvement

  NOK billion, rolling 12 months                                                            16-19                                Focus on improved cash flow and
                                                                                                                                           profitability

                                                                                                                                    Strengthening verticals in
                     CAGR +16%                        8,5                                                                               existing markets
                             7,1
     6,4
                                                                                                                                   15-20% medium to long term
                                                            3,2                                                                      growth outlook in France
            2,4                     2,7                           2,7
                  1,5                     1,9
                                                                                                                                 Significant potential in profitable
         Q2 16                   Q2 17                    Q2 18                            FY 2022
                                                                                                                                            OLX Brazil
         Revenue              EBITDA ex Investment phase                        EBITDA
Pro forma, including contribution from joint ventures and associates as if we had consolidated the companies proportionately

                                                                                             SEB Investment Grade Seminar 2018                                           8
EMPOWERING PEOPLE IN THEIR DAILY LIVES - SEB Investment Grade Seminar, Oslo, 30 August 2018 VP Treasury Catharina Thorenfeldt and VP Investor ...
Marketplaces
We are well positioned for further growth through
focus on attractive and defendable verticals
Revenue growth driven by verticals….                                                                 … of which real estate and cars are most important

                                 +16%1
                                                        Other
                                                                                                                                              Jobs
                                                        Display advertising +7%                                                               26%
                                                        Generalist                                           Real estate
                                                                                                               37%

                                                                                        +19%
                                                        Verticals2
                                                                                                                                     Cars
                                                                                                                                     37%
       Q2 16             Q2 17             Q2 18
 1) Pro forma, including contribution from joint ventures and associates as if we had                              Split of vertical revenues Q2 2018
 consolidated the companies proportionately, adjusted for currency
 2) Verticals = Car, real estate, jobs

                                                                         SEB Investment Grade Seminar 2018                                                         9
EMPOWERING PEOPLE IN THEIR DAILY LIVES - SEB Investment Grade Seminar, Oslo, 30 August 2018 VP Treasury Catharina Thorenfeldt and VP Investor ...
Marketplaces
                We have built leadership positions in attractive markets with
                potential for increased value market share

                                                FRANCE                          NORWAY                         SWEDEN                  SPAIN             BRAZIL
                                            Traffic Revenue                 Traffic Revenue                Traffic Revenue          Traffic Revenue   Traffic Revenue

                              GEN.
                             GOODS

                              CARS

                              REAL
                             ESTATE

                               JOBS

Source: Mediametrie, Geminus, Similarweb, Comscore – competitive positions based on traffic. Spain: SCM Spain aggregated position

                                                                                                      SEB Investment Grade Seminar 2018                                           10
Marketplaces
Runway for growth –
low monetization for market leading sites outside Scandinavia
Large headroom in revenue / internet capita

            EUR/internet capita 2017

   32,8

                                                                                                               1,8

                                                                        13,5
                       11,7

                                          4,6          3,4                                       0,3

  Norway            Sweden             Schibsted   Schibsted           UK                     OLX Brazil   Avito Russia
  Finn.no          Blocket.se           France      Spain          (benchmark)                             (benchmark)

External benchmark: UK: Rightmove+Zoopla+Auto Trader EUR 13.50 | Russia: Avito EUR 1.80

                                                          SEB Investment Grade Seminar 2018                                         11
We are putting the primary focus                                                                          Marketplaces

 on verticals and large value drivers

    Deepen vertical roots                   Converge platforms                         Refine focus
• Providing valuable tools for dealers   • Building tomorrow’s classifieds      • Exit from non-core
  and agents                               services                               geographies
• Build barriers to entry for new        • Utilizing global scale on            • Targeting M&A/consolidation
  players                                  selected components
                                                                                • Innovating products with “big
• Strengthen the service for the                                                  sites first approach”
  “demand side”

                                            SEB Investment Grade Seminar 2018                                        12
Marketplaces

 Continued product development
Selected examples
  Trust & reputation   Transaction and                     Performance   Image Recognition
                          shipping                         dashboards

        REUSING TOOLS AND COMPONENTS ACROSS MARKETS WHERE POSSIBLE

                                  SEB Investment Grade Seminar 2018                                13
In France we see 15-20 percent annual growth potential medium term
We have grown revenues                 … and plan to increase market shares in                             … over the next 2-4 years
with 20% annually…                     cars, real estate and jobs verticals…
                                                                                                           • Strengthen product portfolio in
(million EUR, 12m rolling)             (2017 Online classifieds market, size million EUR*)
                                                                                                             verticals
                             285                      690
                                                                                                           • Increase penetration among car
                                                                                                             dealers and real estate agents
                  236
                                                                                                           • Optimize price structures
        196                          Real estate      360
                                                                                                           • Facilitate transactions
166                            158                                                                         • Leverage traffic to increase
                      140                                                                                    market share in display
   107      115                                                                                              advertising
                                           Cars       150
                                                                              184                          • Explore adjacent businesses

                                                                                            Real estate,
                                           Jobs       180
                                                                                            Cars, jobs

Q2 15 Q2 16 Q2 17 Q2 18                             Market                Leboncoin
                                            *) Management estimates for 2017. LBC FY 2017

                                                    SEB Investment Grade Seminar 2018                                                          14
In Spain we see solid growth potential medium term
Growth acceleration
(million EUR, 12 month rolling)

                                  149

                       123
           106
90

                                        44
                 25          25
     15

Q2 15       Q2 16      Q2 17      Q2 18

                                             SEB Investment Grade Seminar 2018   15
Marketplaces
Brazil is at an early stage of monetization with
significant potential to grow revenues with high margins

Clear classifieds leader          Clear leader in cars                              We have grown revenue by 83% through
                                                                                         verticals and display ads…
                                  Number of car dealers                            Million BRL (100%). Schibsted owns 50%
 • 6.5 million daily active       17,643
   users in Q2                                                                                             +83%

 • >80% of traffic is mobile                                                                                      67.7

 • #1 by traffic in Online                10,759
   classifieds                                      8,523                                           37.1
                                                            6,832
 • Top of mind brand in                                              5,657 5,555       17.8
                                                                                                                         9.8
   general classifieds
 • 15th largest online site in                                                                             -0.5

   Brazil                           OLX      #2      #3      #4       #5    #6
                                                                                           -16.4
                                                                                        Q2 16         Q2 17        Q2 18
                                  Source: Autobiz

                                                                                                   Revenue        EBITDA

                                 SEB Investment Grade Seminar 2018                                                             16
Marketplaces
  We are on track to achieve reduced Investment phase
  losses of EUR 40-50 million in 2018
Total Investment phase revenue             Total Investment phase EBITDA                           Positive development for Shpock
(EUR million including our proportionate
share of JVs)
                                           (EUR million including our
                                           proportionate share of JVs)
                                                                                                   – focus on UK

                         +42%                                                1,0                   • Focus on traffic and
                                                              -1,1                  JVs
                                22,7                                                                 monetization growth in UK
                                                -2,8                         -3,7
                                                                                    Other
                                                              -5,4
                                                                                    subsidiaries   • 3.3 million monthly app users
                                                                                                     in UK
                  16,0                          -9,3                         -8,1   Shpock
                                                                                                   • >2 million new listings per
     11,3                                                                                            month
                                                             -14,1         -10,7
                                                                                                   • Introduced in-app transactions
                                               -10,6
                                                                                                   • Commercializing features for
                                                             -20,6                                   verticals – focus on cars
                                               -22,7
    Q2 16        Q2 17          Q2 18         Q2 16         Q2 17          Q2 18

                                                           SEB Investment Grade Seminar 2018                                                   17
The second hand effect benefits society, users and Schibsted

                                                              ATTRACTING
                                                              TALENT
                                                              ATTRACTING
                                                              USERS

                          SEB Investment Grade Seminar 2018                18
Publishing
             19
Publishing

               While digital is growing, we are managing the decline in print
               Publishing operations Scandinavia
               Revenues and EBITDA-margin (NOK million)

                                                            +1%*
              2 500

              2 000
NOK million

              1 500

              1 000

               500            9%                   10%             8%
                  0
                             Q2 16                 Q2 17           Q2 18
                 Online revenues         Offline revenues     EBITDA margin
          * Currency adjusted

                                                                      SEB Investment Grade Seminar 2018                20
Publishing

          VG and Aftonbladet delivered digital growth and solid margins
              VG and Aftonbladet                                                        Strong growth in digital subscriptions in VG
              Revenues and EBITDA-margin (NOK million)                                  Subscribers to VG+

              1 000
                                                                                                                        154,000
               800
                                                                                                                                   +36%
                                                                                                        113,000
NOK million

               600

               400

                              14%                  17%           15%
               200

                  0
                             Q2 16                 Q2 17        Q2 18
                                                                                                         Q2 17           Q2 18
                 Online revenues         Offline revenues   EBITDA margin

                                                                  SEB Investment Grade Seminar 2018                                                    21
Publishing

 In morning newspapers, we have grown digital subscriber numbers

Number of subscribers

600,000

500,000

400,000

300,000

200,000
                                             +38%
100,000

       0
                  Q2 17              Q2 18

                Digital        Bundles*
*) “Complete” + weekend only

                                             SEB Investment Grade Seminar 2018                22
SCHIBSTED GROWTH
               23
Schibsted
                                                                                           Growth

Ambitions for further portfolio expansion

 We look for startups that                                … and offer them unique
 complement our portfolio…                                tools for growth

 Consumer          Marketing-driven                         Synergies         Funds for
marketplaces       business models                                             growth

            Amazing                                          Expertise        Ecosystem
          entrepreneurs

                                      SEB Investment Grade Seminar 2018                           24
Schibsted

    Lendo – strong growth in a fast developing
                                                                                          Growth

    consumer finance market
    Lendo
    Revenues (NOK million) and EBITDA-margin           • Contined strong growth in
                                 +26%                    volume and revenues in
                                          208            Sweden and Finland
                          165
                                                       • Slight slowdown in volume
                                                         growth in Norway
         109
                                          41%
                         37%                           • Looking into new market
        33%
                                                         opportunities for Lendo
                                                       • Strategic review to be
                                                         announced during Q3 18
0                                                0

       Q2 16            Q2 17            Q2 18

               EBITDA-margin        Revenue

                                                     SEB Investment Grade Seminar 2018           25
FINANCE
          SEB Investment Grade Seminar 2018   26
Finance
 We have improved our EBITDA, increased our operating cash flow,
 and reduced our CAPEX

EBITDA                       Operating cash flow                           CAPEX
NOK million                  NOK million                                   NOK million

               895                                      550                       215
                                                                                          200    -7%
                      +29%
       694

                                                                   +186%

                                    192

     Q2 17    Q2 18               Q2 17               Q2 18                     Q2 17    Q2 18
                                      SEB Investment Grade Seminar 2018                                    27
Finance
   We are targeting bolt-on acquisitions and consolidation in online
   classifieds – using our strong financial base
 Net interest bearing debt currently below target range                                                M&A track record with strong results
 NIBD (NOK million) and NIBD/EBITDA
                                                                                                                  Brazil
9.000                                                              3,0                                            2017           Mexico 2015
                                                                             Potential leverage
8.000                                                                                                             France
                                                                             in special situations
7.000                                                              2,5       with plan to reduce                  2016           Spain 2015
           2,5
                     2,1                                                     to the Target range
6.000
                                                                   2,0                                            France
5.000                                                                                                             2017           Spain 2017
4.000                                                                        Target range
                                                                   1,5       1-2x EBITDA
3.000                                                                                                • Bolt-on acquisitions and consolidation are
2.000                                                              1,0
                                                                                                       highly attractive in online classifieds
                                1,0
1.000                                       0,9        0,8                                           • Current financial leverage allows significant
   0                                                               0,5                                 M&A activity
          Q2 17     Q3 17      Q4 17       Q1 18       Q2 18
                                                                                                     • We will continue to be slightly under levered
                    NIBD/EBITDA                                                                        according to our target range in the short-
                    Net interest bearing debt (NIBD)                                                   medium term, while pursuing M&A strategy
                                                               SEB Investment Grade Seminar 2018                                                     28
Well diversified loan portfolio
Debt maturity profile (NOK million)
 4 000
 3 500
 3 000
 2 500
 2 000
 1 500
 1 000
   500
    -
           2018    2019     2020    2021    2022        2023      2024        2025
         Other  NIB    FRNs & Bonds Bank facility drawn    Bank facility undrawn
                                      SEB Investment Grade Seminar 2018              29
Key take-aways
• A global leader in Online classifieds
 • Strong market leading positions in attractive European countries and selected emerging markets
 • Targeting 15-20% revenue growth medium to long term
 • Continued high margins in developed markets and reduced investment phase losses expected going forward

• Leading digital publisher with strong reach in Norway and Sweden

• Schibsted Growth – investing in and developing great digital
  consumer services
 • Main driver: Lendo revenue of NOK 772 last 12 months with 43% EBITDA margin – potential to scale in
   additional markets

                                          SEB Investment Grade Seminar 2018                                 30
SEB Investment Grade Seminar 2018   31
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