Shopping That Makes You Feel Good While Doing Good - www.fairmarch.com - Asian Venture Philanthropy Network
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Consumers want sustainable products and are willing to pay up to 20% more. Covid19 has reinforced this need “They’re looking beyond tangible products and actually “One quarter of Millennial survey trying to understand what is it that makes the company respondents stated that they would pay tick. What’s its mission? What’s its purpose? And an extra 11 to 20 percent for a what is it trying to build for us as a society? product that has been certified as socially compliant.” - Bo Finneman “In China, 60 percent of Gen Zers and millennials surveyed state that they are trying to minimize the negative effects their eating habits have on the environment” Sustainability is key to appeal to CURRENT and FUTURE customers and talent 3
Companies that champion sustainability not only succeed, they are also the most innovative and resilient They know that SUSTAINABILITY is key to remain at the forefront 4
Social Enterprises in Asia are not only FRAGMENTED, they are also UNDIFFERENTIATED from regular businesses. SE SSA 5 1 SSA 4 Individual Retail? Too costly consumers SE 2 Lazada or Shopee? Compete on price, SE A identity lost in the “ocean” Corp. SE 3 Corporate buyer SE N…. B Corp. Terminology: 1. SE: Social Enterprise, including startups and those run by SSAs 2. SSA: Social Service Agency including several charities and non-profits Customers who are aware also lack a platform they can TRUST 3. Refer to Appendix A for more info about the problem
Fairmarch is a CONVENIENT and RELIABLE online marketplace for consumers and businesses to SHOP and DO GOOD. Being on our platform differentiates SEs from regular businesses SSA Consumers 4 SE Corporate N…. Customer 1 SE 1 SE 2 Corporate 2 Online marketplace SSA 5 for good SE 6 SE 3 By the way, cross-selling, We6 help our partners and customers ride the wave of responsible consumption collaborations by connecting legitimate SEs w/ impactful shoppers
Not only is this a $10 trillion dollar opportunity, it is also growing rapidly, especially in Asia Asian Retail Market “Currently, the region is generating about three- > US$10 Trillion quarters of global retail growth and about two-thirds of online growth.” Global Retail Market Size ~ US$24 Trillion The rise of consumption and e-commerce in Asia are the dual-engines of our growth 7
And Fairmarch is in an advantageous position to ride this unstoppable wave. Our positioning is unique and our model is VERY SCALABLE The Specialists The Market Is Moving This Way, but not fast enough Social Good The Generalists Sustainability Our position is extremely hard for incumbents to adopt at a strategic level. 8
When it comes to sustainability, being in Singapore adds to that advantage. And Singtel is the IDEAL PARTNER TRUST FINANCE NETWORK PRESTIGE The Singapore advantage is hard to replicate elsewhere. Fairmarch will have a front- row seat to the future consumer, and Singtel has access to our target markets 9
We shifted our platform to an online marketplace this March 2020 and focused on a B2B2C strategy with minimal ad spending. Business Model Sales through corporate collaborations Corporate Customer 10% - 20% commission on each Direct sales to transaction consumers Social Enterprises, Charities, Non- profits, Social Consumer Service Agencies As we wanted to grow faster and focus on ENABLING and EMPOWERING 10
Fairmarch.com online consumer sales have increased by 500% since April while offline sales are starting to pick up. +300% +540% +30% 50% WEB TRAFFIC SKUs VENDORS Inclusive Hires Monthly, Aug 2020 vs 2019 Avg Vs. March 2020 SKU count, Vs. Dec 2019 (30 to 40+) 2 of the 4 FM employees 115 to 740 in Sep 2020) are PWDs, working as +100% vs Apr 2020 digital marketers Online Sales Growth (Apr – Sep 2020, excluding corporate sales) 11
Our stores are diverse and many are well known SEs, charities or non- profits Partnerships Social Enterprise and Social Service Agency Network 12
Corporates are also coming to buy from us and we’ve entered the relatively untapped SME market. They are also starting to find us through online channels Corporate gifting & voucher customers (Munich Re Syndicate Singapore) 13
Corporates and agencies like to work with us because we provide convenience, quality and legitimacy. Fairmarch is an efficient channel for CSR and gaining sector insights Corporate and project partners 14
The Fairmarch brand is also gaining recognition, often going up against much bigger or more experienced competitors Projects invited to pitch for: Online Marketplace for Purple Parade Online Marketplace for SG Enable Online Marketplace for NVPC Giving Week Xmas Marketplace for the Big 4 Audit Firms 15
Our team is diverse and motivated. We also see things from different perspectives Victor Chua – Co-founder, Strategy & Ops Reyhan Faustino – Digital Merchandiser Intern Based in (country): Singapore, Malaysia Based in (country): Singapore, Indonesia Experience Experience • Consulting/Strategy – TusHoldings, CreditEase, AT Kearney • Graphic design, branding, store curation • Engineering – Cummins, GE Lasalle School Of Arts • MBA – Tsinghua-MIT, BEng Hull Jorena Tan – Digital Marketer Based in (country): Singapore Experience Name of company: Fairmarch Pte. Ltd. • Digital Marketing & Social Media – Bloomback, SPH AsiaOne ACRA business no.: 201835383G Jorena is deaf URL: http://www.fairmarch.com Incorporated in 17/OCT/2018 Edwin Tan – Social Media Content & Projects Based in (country): Singapore No. of employees: 4 Experience Mentors: • Team Member – Tomowork Kinetic One, Quest Ventures, Singtel ,Social Edwin Tan is visually impaired Collider Age range 19 – 40+ 16
So why invest in Fairmarch? Scalable Differentiated in a huge market Traction Together with inclusive finance, Fairmarch is a powerful channel to achieve impact And that’s not all… 17
…together, we have the potential to fast-forward sustainability SUBSTANTIALLY Asian Retail Market 10% of US$10 Trillion 1. The $1 trillion in total sustainable investment funds globally in 2020 2. Solar power capacity for 40x Singapore 3. 160x UNDP 2020 Budget And it’s self-sustaining consumer spending. This is our long term goal 18
CONTACT DETAILS victor@fairmarch.com www.fairmarch.com hello.fairmarch fairmarch 19
Appendix I: Market size (SG) SE TAM Projection (CAGR ~8%) Total Addressable 1000 Market (2019) 900 800 SGD 640 Million 700 SGD Million 600 (SE Consumer retail) note 1 500 400 300 SGD 38 Million 200 100 (SE corporate gifting) note 2 0 2019 2020 2021 2022 2023 2024 Year SE Consumer SE Corporate Source: 1. SE Consumer Retail Market: (Total retail 2017 $48.5B – $12B motor vehicles) x 35% (SE ready buyers) x 5% (buyers spend 5% of retail budget on SE products) 2. SE Corporate Gifting Market: Total SGD381mil Assuming a quarter of SG’s 678,000 taxpaying companies 3 spend an avg. of $10 on 100 gifts 3 times a year. Assume 10% SE products 3. https://www.singstat.gov.sg/modules/infographics/retail 4. http://bschool.nus.edu.sg/acsep/wp-content/uploads/sites/19/2019/03/Public-Perception-Study-on-Social-Enterprises-in-Singapore-2016.pdf - translates to CAGR ~8% 20
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