CHINA IS THE FASTEST GROWING ACCESS MARKET IN THE WORLD - IN CONJUNCTION WITH CEMAT ASIA 2021
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Shanghai New International Expo Centre (SNIEC), China China is the fastest growing access market in the world In conjunction with CeMAT Asia 2021 Asia’s leading trade fair for materials handling, automation, transport and logistics SPONSORED BY: SUPPORTED BY:
LONG-TERM GROWTH PATH • China remains one of the fastest growing access equipment markets in the world, despite Covid-19. The country now boasts an access rental fleet with almost 150,000 machines. • The Chinese economy and its continuing economic growth mean that it remains on course for many more years of expansion. APEX ASIA AND CEMAT ASIA: THE PERFECT MATCH • CeMAT Asia is the leading trade fair for the material handling, logistics, factory and industrial maintenance sectors in China and attracts more than 140,000 visitors. The show is organised by the world’s largest exhibition company, Deutsche Messe, and all international market players are present. • Holding APEX Asia alongside CeMAT Asia promotes access to a large audience of material handling professionals.
• Cthe For hinese government access business, there arestimulus actions a small number mean of very large that rental its construction businesses who have been investing heavily and expanding their fleets at dramatic rates. That has led to pressures on rental equipment pricing market and a moderation of the has rate ofrebounded investment. quickly and was forecast to grow by 14% in 2020 (Source: Off-Highway Research). However, the market is on course to continue to expand. Why? Because there are many sectors for access equipment to penetrate beyond construction; because rental companies are opening • Cdepots new hina’s andaccess promotingmarket access to is newon course customers; tofinally, and, expand further. because the country remains Accessaccess an immature equipment is penetrating market in comparison new to Europe or Northmarkets; America. rental companies are opening new depots; and China remains immature in comparison to Europe or North America. VISITORS FLOOD TO SECOND APEX ASIA The second APEX Asia show in 2019 was a resounding success. Crowded aisles testify to the remarkable levels of interest and growth in China’s powered access market. With 60 exhibitors, the show was almost double the size of the first edition in 2017. More than 13,900 professional visitors registered for APEX Asia 2019 and spent their time at the exhibition. Attendees included many of the world’s largest buyers of access equipment.
CEMAT ASIA IS THE IDEAL PARTNER FOR APEX ASIA: •A PEX Asia 2021 will be in Hall N1 adjacent to CeMAT 2021 (there will be free and seamless entry between both shows) • There is a strong synergy between material handling and AWPs in China, with many access pioneers coming from the forklift sector TOP ACCESS BUYERS AT INTERNATIONAL RENTAL CONFERENCE (IRC) The International Rental Conference (IRC) will again be held alongside APEX Asia, taking place on Monday 25 October, 2021, the day before the show. It will be held at a hotel in Pudong close to the Shanghai New International Expo Center (SNIEC), where both APEX Asia and CeMAT Asia will take place. Now in its 9th year, the successful IRC conference will again attract more than 500 delegates, including many of the biggest rental companies in China, Asia and the West. The conference is a key event for the fast-growing Chinese rental market, as well as a meeting place for Asian and global rental companies. It will boost the number of important rental visitors to APEX Asia.
FAST GROWING MARKET • Access rental fleet in China is forecast to growth from 110,000 units to more than 550,000 by the year 2024.* • Sales of access platforms in China grew by a factor of five between 2014 and 2018. China is now one of the largest markets for powered access equipment in the world. • Annual demand for new aerial platforms in China is expected to exceed 40,000 units in 2021. • China is now a global scale producer of MEWPs: more than 100,000 machines were produced in the country in 2019, with around a half exported. • Chinese government stimulus efforts mean that China was the only major construction equipment market to grow in 2020, with sales likely to increase WWby 14% - the highest level since 2010-11.* * Source: Off-Highway Research VISIT WWW.KHL-IRC.COM FOR MORE INFORMATION
EXTENSIVE MARKETING KHL’s extensive media reach in the international access industry, combined with the powerful CeMAT ASIA network in China, means that APEX Asia 2021 will deliver a high-level targeted audience relevant to your business. Marketing activities to maximize exposure and awareness of APEX Asia includeadvertising campaigns, telemarketing, printed and digital invitations, digital newsletters, and social media in China and the rest of the world. REASONS TO EXHIBIT • Showcase your latest access products and solutions. • Connect with prospective and existing customers. • Support your sales and lead generation strategy. • Meet key decision makers with budgets to invest. • Enhance your brand awareness and gain media exposure. • Close sales at almost half the cost of field sales calls. SECURE YOUR SPACE AND BOOST YOUR BUSINESS!
BOOK YOUR STAND SPACE NOW! Be an exhibitor at APEX Asia 2021 and create the perfect stand to showcase your: Powered Access Products: Mobile Elevating Work Platforms (MEWPs): Self-propelled Booms, Scissor Lifts, Vehicle Mounts, Personnel Lifts, Trailer Mounts, Low Level Access, Atrium Lifts and Crawler Mounted Platforms Others: including Suspended Access Systems, Mast Climbers and Hoists. Inside area of the APEX show with Mobile Elevating Work Platforms. Non-Powered Access Products: Scaffolding, Access Towers, Ladders and Components. It’s all about opportunities. So mark your commitment now to becoming a key player in the Asia Pacific Region. Connect and reconnect with your target group, showcase your products, meet decision makers and engage with new partners. Costs of exhibiting Deluxe Shell Scheme The Deluxe Shell Scheme will get you up and running for the show. USD 70 per sqm. (minimum of 9 sqm.) Your stand comprises 9 sqm carpet, one information counter, 1 storage room, 1 bar stool, 4 spotlights, one 500W socket, 1 fascia board, 1 round table, 4 black leather arm chairs, one wastepaper basket, one pvc made graphic on top of booth. Space Only A space only stand secures you a slot on the show floor and allows you to create your very own bespoke stand. Raw space in A Zone Raw space in B Zone Raw space in C Zone Raw space outdoor USD 345 per sqm. USD 305 per sqm. USD 260 per sqm. USD 280 per sqm. Invoicing outside China will be done in US dollars or Euros at the current rate of exchange.
CONTACT US EXHIBITION ORGANISER Marleen Jerusalem or Gerdi Hondebrink apexasiashow.com B.V. Industrial Promotions International (I.P.I.) P.O. Box 225, 7470 AE Goor, The Netherlands. +31 (0) 547 27 15 66 / marleen@ipi-bv.nl or gerdi@ipi-bv.nl SALES AGENTS China Italy Cathy Yao Fabio Potestà KHL China Media Point & Communication Srl +86 10 65 53 66 76 / cathy.yao@khl.com +39 010 570 49 48 / info@mediapointsrl.it Benelux & Scandinavia USA & Canada Arthur Schavemaker Tony Radke Kenter & Co B.V. KHL Group USA +31 (0)547 27 50 05 / Arthur@kenter.nl +1 480 478 6302 / tony.radke@khl.com France United Kingdom & Ireland Hamilton Pearman Ollie Hodges Greenwich Media Time KHL Group +33 1 45 93 08 58 / hpearman@wanadoo.fr +44 (0)1892 786 253 / ollie.hodges@khl.com Rest of the world Marleen Jerusalem or Gerdi Hondebrink B.V. Industrial Promotions International (I.P.I.) +31 (0)547 27 15 66 / marleen@ipi-bv.nl or gerdi@ipi-bv.nl PRAC11/20
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