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The WHO Council
                          on the Economics of
                      Health for All

The WHO Council on the
Economics of Health for All
Manifesto
The Council on the
    Economics of Health
    for All brings together
    different areas of policy
    which can no longer be
    considered separately
    from health: social,
    economic, financial and
    innovation policies.

    The Council’s mission
    is to bring health and
    well-being into the
    centre of how we think
    about purpose, value
    and development.
    It provides a new
    approach to shape
    the economy with the
    objective of building
    healthy societies that
    are just, inclusive,
    equitable and
    sustainable.

2
Critically, we need a new narrative that transforms
                                                                    financing for health from an expenditure to an
                                                                    investment in a “healthy society”, grounded in
                                                                    fundamental truths, namely: that health and
Health is a fundamental human right. A healthy                      the economy are interdependent; that health is
population is not to be seen as human and social                    in itself a key economic sector but also a cross-
capital, an input, or by-product, towards economic                  cutting lens through which to view many different
growth. Investing in health is not a means to                       sectors; that health is critical to the resilience and
increase GDP or economic productivity; economic                     stability of economies worldwide; and that we can
activity must be in service to human and planetary                  channel and shape public and private investments
health. Alongside a healthy and sustainable                         in health to achieve global cooperation towards
environment, a healthy population must be the                       supranational goals.
ultimate goal of economic activity.
                                                                    This broadened framing of health and
Countries have come a long way in better                            investments in health will enable us to move
prioritizing health; however, health continues to                   from focusing on maximizing value for money
be viewed as a variable in the economic equation,                   within a given health budget through narrowly
a peripheral concern of economic policies or a cost,                understood efficiency gains, towards creating
disassociated from its contribution to the social                   a new political economy for Health for All.
                                                                    This is an ambitious agenda that foregrounds
A healthy population                                                the investment in major social, economic,
                                                                    environmental and political determinants of
must be the ultimate goal                                           health that have cumulative impacts and shape
of economic activity.                                               the trajectory of people’s lives.

                                                                    The Council will apply a mission-oriented
fabric and dynamics of a thriving and resilient                     approach to rethinking economics, putting
society. This status quo view has led to where we                   upfront the vision of Health for All, including
are at present: a major health crisis has wiped out                 human and planetary health, and then working
the gains from decades of global development,                       backwards to see what that means for the
while exacerbating persistent inequities.                           economy.

It is important to understand that investing for
health is key to creating an inclusive economy, but                We need a new narrative
also that – if Health for All is the overall goal –
the economy must be restructured to serve it,
                                                                   that transforms financing for
calling existing framings, underlying assumptions                  health from an expenditure
and tools into question and finding alternatives.
This requires a fundamental rethink of how
                                                                   to an investment in a
value in health and well-being is measured,                        “healthy society”.
produced and distributed across the economy.
The challenge is to integrate that value into all
policies in the articulation of economic growth,
productivity and wealth, pursuing Health for All as
the central focus to achieve this common good.

The WHO Council on the Economics of Health for All – Manifesto: 24 September 2021                                            3
objective of economic activity and well-being
        How do we understand Health for All as a key

                            Health for All
                   To that effect, the Council will assess, critique, challenge and
                            Valuing and measuring
                   reimagine the value of health by addressing key questions in four major
                  MEASUREMENT:
                   interrelated areas:

    MEASUREMENT:
     MEASUREMENT:
    Valuing and measuring
    Health forand
     Valuing  All measuring
      Health for All
       MEA SUREMENT:
      MEASUREMENT:
    How do we understand Health for All as a key
    objective of economic activity and well-being
       Valuing          and to
       How do we understand      measuring Health for All as a key
    that  is fundamental
       Valuing
       Health
    countries          andand
                       for
                  design
                                      the assessment of how
       objective of economic activity and well-being
                               measuring
                              All. prioritize policies and
       that is fundamental to the assessment of how
                                                                                C APACIT Y:
       Health    thefor     All
    promote
    value
       How the do“human
                    we
                       common       good? How do we better
       countries design and prioritize policies and
                              security” Health
                                            that comes      from    the
                                                                              CAPACITY
                                                                                A public sector leading towards
                    theunderstand                     fordoAll
                                                             weasbetter
                                                                    a
       promote
    reduction
       key
       value
       How do
                   of
            objective
               thewe
                      both
                          common good?
                     “human
                              health
                            of economic  threats
                                 security”
                        understand
                                                 How
                                                   (including
                                                activity
                                               that
                                           Health     comes
                                                    for
                                                           and well-
                                                         All asfrom
                                                                 a keythe
                                                                                CAPACITY
                                                                                Health  for All.
    pandemic       andisenvironmental          risks)   and  financial        A public sector leading towards
       being
       objectivethat
       reductionof         fundamental
                      ofeconomic
                          both health           to
                                            threats
                                         activity  the
                                                   and   assessment
                                                       (including
                                                          well-being
    risk
       offor
          how individuals,
                  countries     households,
                                  design          companies        and        Health
                                                                               How
                                                                                      for All.
                                                                               A public
                                                                                    do wesector    leading
                                                                                           better capture  thetowards
                                                                                                               critical role
       pandemic
       that   is fundamental         to theand
                       and environmental           prioritize
                                                   risks) andof
                                               assessment        policies
                                                                 financial
                                                                    how
    societies? How are the current paradigms biased,                           Health
                                                                               of        for All.
                                                                                  public sector leadership and capacity in
       risk
       and  for   individuals,      households,
       countries design and prioritize policies and we
             promote        the   common        good? companies
                                                         How     do   and
    and what needs to be changed? How do we apply
       societies?     How     are  the   current    paradigms       biased,      generating health through action on social
       better
       promote
       and what
       value
       from
                 value    the “human
                    the common
                      needs tosecurity”
               the reduction
               the   “human        be
                                         good?security”
                                                 How dothat
    new understandings to value the workers, carers
                                     ofchanged?
                                          boththat    How
                                                      comes
                                                 health      dofrom
                                                                   comes
                                                             we better
                                                                 we apply
                                                           threats     the
                                                                                 CAPACITY
                                                                              How do we better capture the critical role of
                                                                                 determinants
                                                                              public                 and strengthening
                                                                                      sector leadership        and capacity the        dynamic
                                                                                                                                 in generat-
    and other key actors in the Universal Health                                 How do we better          capture    thesector
                                                                                                                           criticalto role of
       new    understandings
       reduction
       (including     of  both
                       pandemic  healthto  value  the
                                            threats
                                        and How         workers,
                                                       (including
                                              environmental          carers
                                                                    risks)       capabilities     inside    the  public                 drive
    Coverage      (UHC)     ecosystem?               do we ensure             ing health through action on social determinants
       and   other
       pandemic
       and   financialkey   actors
                       andrisk        in
                             environmental
                                  for     the Universal
                                        individuals,         Health
                                                   risks)households,
                                                           and   financial       A public
                                                                                 public
                                                                                 progress
                                                                                         sector sector
                                                                                                   leadership
                                                                                             towards         leading
                                                                                                           UHC,            towards
                                                                                                                  and capacity
                                                                                                                   crystallizing
                                                                                                                                     in generat-
                                                                                                                                      newinside
    that all the time spent on unpaid and voluntary                           and  strengthening        the   dynamic     capabilities
       Coverage       (UHC) ecosystem?
       risk for individuals,        households,  How     do we ensure
                                                      companies       and        ing health
                                                                                 Health        through
                                                                                              for   All.    action   on  social   determinants
       companies
    work                and societies?
           – subsistence,        informal,How         are the
                                               voluntary,        current
                                                              commu-             knowledge        to drive   transformative
                                                                              the public sector to drive progress towards UHC,      change?
       that all theHow
       societies?       timearespent
                                   the   on  unpaid
                                         current        and voluntary
                                                    paradigms       biased,      and strengthening the dynamic capabilities inside
       paradigms
    nity, reproductive, biased,careandandwhat      needs work
                                             household      to be– is            How do we
                                                                              crystallizing    newcreate    sustainable
                                                                                                      knowledge             public
                                                                                                                      to drive         sector
                                                                                                                                transforma-
       workwhat
       and     – subsistence,
                      needs to be    informal,
                                        changed?   voluntary,
                                                      How do we   commu-
                                                                      apply      the public sector to drive progress towards UHC,
       changed?
    counted     and Howvalued doas we    apply new
                                     a central          understandings
                                                  feature    of               tive change? How
                                                                                 structures            do we create
                                                                                                 to address     evolvingsustainable
                                                                                                                             health and  public
       nity,  reproductive,        care   and   household
       new understandings to value the workers, carers         work    – is      crystallizing
                                                                                 How   do we betternew knowledge
                                                                                                           capture thetocritical
                                                                                                                            drive transforma-
                                                                                                                                      role of
    Health    for All?
       to value     theHow      do wecarers
                          workers,         ensureandthatother
                                                           environ-
                                                                  key         sector  structures
                                                                                 social  care needs?  to  address
                                                                                                           What      evolving
                                                                                                                   are the       health    and
                                                                                                                              major strategic
       counted      and   valued     as   a central
       and other key actors in the Universal Health   feature    of              tive change?
                                                                                 public  sector How       do
                                                                                                   leadership  weand
                                                                                                                  create    sustainable
                                                                                                                        capacity             public
                                                                                                                                     in generat-
    mental,
       actors  social    and governance          (ESG)   metrics (UHC)        social care needs?
                                                                                 directions     for    What are policies
                                                                                                     economic       the major     strategic
                                                                                                                               that    countries
       Health in
       Coverage   forthe
                       All?Universal
                      (UHC) How     do we
                               ecosystem?
                                           Health
                                              ensure Coverage
                                                 Howthat do weenviron-
                                                                 ensure          sector  structures      to  address    evolving
                                                                                 ing health through action on social determinants   health    and
    include    health
       ecosystem?        in
                         How a meaningful
                                 do    we        way?                         directions
                                                                                 should    for economic
                                                                                          pursue      to  drivepolicies
                                                                                                                 equitablethat health
                                                                                                                                countries gains
       mental,
       that        social
              all the   time and         onensure
                                   governance
                               spent         unpaid   that
                                                    (ESG)    all the
                                                        andmetrics
                                                             voluntary           social
                                                                              should
                                                                                         care
                                                                                       pursueato
                                                                                                needs?    What    are
                                                                                                     drive equitable
                                                                                                                       the  major
                                                                                 and strengthening the dynamic capabilities inside    strategic
       time
       work spent
       include          on in
                   health
               – subsistence,unpaid      and voluntary
                                a meaningful
                                     informal,      way? work
                                                   voluntary,         –
                                                                  commu-         and
                                                                                 the  create
                                                                                 directions
                                                                                     public    forframework
                                                                                                    economic
                                                                                               sector               for a health
                                                                                                         to drivepolicies  UHC
                                                                                                                    progress that
                                                                                                                                    gains and
                                                                                                                                  economy?
                                                                                                                                    countries
                                                                                                                                towards      UHC,
                                                                              create a framework for a UHC economy? How do
       subsistence,        informal,       voluntary,
       nity, reproductive, care and household work – is   community,             should
                                                                                 How   dopursue
                                                                                 crystallizing       to drive
                                                                                            we structure
                                                                                                   new          equitable
                                                                                                                and
                                                                                                         knowledge    govern  health    gainsinand
                                                                                                                                thetransforma-
                                                                                                                         to drive      way
                                                                              we structure and govern the way in which public
       reproductive,
       counted and valued    care andas ahousehold
                                            central featurework  of– is          create
                                                                                 which    a framework
                                                                                         public     and      for
                                                                                                          privatea UHC     economy?
                                                                                                                     sectors    work
                                                                                 tive change? How do we create sustainable public        How   do
                                                                                                                                        together
                                                                              and private sectors work together towards a
       counted
       Health for   andAll?valued
                            How do     aswea central    feature
                                              ensure that     environ-           we  structure
                                                                                 sector structures
                                                                                 towards           and
                                                                                             a sharedto  govern
                                                                                                           goal    the
                                                                                                             address    way
                                                                                                                 of Health     in
                                                                                                                        evolving  which
                                                                                                                                    health
                                                                                                                               for All?     public
                                                                                                                                          Thisand
                                                                              shared goal of Health for All? This requires both
       mental,
       of Health   social    andHow
                      for All?     governance       (ESG) metrics
                                          do we ensure       that                and private
                                                                                 social
                                                                                 requirescareboth sectors
                                                                                                needs?
                                                                                                     shared  work
                                                                                                          What      together
                                                                                                                  are
                                                                                                               global  the
                                                                                                                         actionstowards
                                                                                                                            major   and      a
                                                                                                                                      strategic
                                                                                                                                           ones
                                                                              shared global actions and ones that are more
       include health insocial  a meaningful        way?                         shared
                                                                                 that  aregoal
                                                                                 directions    for
                                                                                            more  ofeconomic
                                                                                                     Health
                                                                                                     specificfor   All? This
                                                                                                                  policies
                                                                                                                 to  local     requires
                                                                                                                             that          both
                                                                                                                                    countries
                                                                                                                            contexts.
       environmental,                     and governance          (ESG)       specific  to local   contexts.
                                                                                 shared   global    actions    and   ones   that
                                                                                 should pursue to drive equitable health gains and are  more
       metrics include health in a meaningful way?
                                                                                 specific
                                                                                 create ato    local contexts.
                                                                                            framework        for a UHC economy? How do
                                                                                 we structure and govern the way in which public
4                                                                                and private sectors work together towards a
                                                                                 shared goal of Health for All? This requires both
FINANCE:
FINANCE:
Investing in Health for All.
Investingfor
FINANCING in global
             Health   for All.
                    commons:
How do we redesign national and global
financial instruments and institutions to provide
 FINANCING for global commons:
a proactive, stable and sustainable flow of
 How do we to
investment       redesign
                    support national   and global
                              the creation    of health,
 financial instruments and institutions to
rather than simply serving the needs of capital
 provide a proactive, stable and sustainable                                 INNOVATION:
                                                                             INNOVATION:
markets? This includes investing in the commons
 flow of investment to support the creation of
as an expression of the collective responsibility                            Governing innovation towards
 health, rather than simply serving the needs
and capacity needed for public health at
                                                                             Governing   innovation towards
 of capital markets? This includes investing in                              Health for All.
community,
 the commons     national,   regional and
                    as an expression         global
                                         of the       levels
                                                  collec-
                                                                             Health for All.
and   building    the preparedness     and
 tive responsibility and capacity needed for response
                                                                              How can we better govern the innovation
capabilities
 public health  necessary    not only
                   at community,        to avoid health
                                      national,                              How can we better govern the innovation
                                                                              system, from intellectual property rights to
crises
 regionalbutand
              alsoglobal
                    to sustain  UHC.
                           levels and building the                           system, from intellectual property rights to
                                                                              digitalization to new forms of collaboration
 preparedness and response capabilities                                      digitalization to new forms of collaboration
                                                                              between public and private sectors driven by
BUDGETING
 necessary not only  to address       health
                          to avoid health         needs:
                                              crises  but                    between
                                                                              collectivepublic   and private
                                                                                          intelligence   (rathersectors  driven
                                                                                                                 than rent-seeking),
 also to
How     dosustain
            we alterUHC.
                      national budget processes                              by
                                                                              andcollective  intelligence
                                                                                   to financing?    How can(rather   thanthe
                                                                                                              we change    rent-
to focus on outcomes that have an impact                                     seeking),
                                                                              health-innovation eco-system to achievechange
                                                                                         and  to  financing?   How   can  we   popula-
    people’s livesto
 BUDGETING
on                    andaddress
                            move awayhealth
                                          fromneeds:
                                                 silos                       the
                                                                              tionhealth-innovation
                                                                                   health goals, building eco-system   to achieve
                                                                                                              global health  com-
that
 Howstill
        do weexist between
                alter  nationaland  withinprocesses
                                  budget    sectors? to                       mons, ensuring
                                                                             population    healthfairgoals,
                                                                                                      and transparent    pricing
                                                                                                            building global      and
                                                                                                                              health
How     do  we  establish   the choice
 focus on outcomes that have an impact onto increase                          improving ensuring
                                                                             commons,      health outcomes?      Where have innova-
                                                                                                      fair and transparent
 people’s lives
domestic      and and   move away
                   cross-border       from silos that
                                   investments      in                        tions inand
                                                                             pricing   health   – often perceived
                                                                                            improving               at the time
                                                                                                          health outcomes?       as
                                                                                                                               Where
 still exist  between                                                         non-growth     policies  – spurred  innovation
                                                                             have innovations in health – often perceived      across
health,    including   inand  within sectors?
                          low-resource            HowHow
                                           settings?
 do we    establish                                                           societies?
                                                                                the timeHow     can a true understanding      (and
can   national    andthe   choice to increase
                       international             domes-
                                       institutions     be                   at             as non-growth      policies – spurred
 tic and cross-border      investments                                        narrative) of how value is created collectively in
enabled     and supported      to provideinthehealth,
                                                 long-                       innovation across societies? How can a true
 including    in low-resource    settings?   How can                          health innovation translate into a more collective
term    finance   needed for the    transformation                           understanding (and narrative) of how value
 national and international institutions be                                   sharing of the rewards – including public health
to Health for All? Fundamentally, which                                      is created collectively in health innovation
 enabled and supported to provide the                                         goals such as equitable access and improved
institutional arrangements must be altered to                                translate into a more collective sharing of
 long-term finance needed for the transforma-                                 health outcomes?
embed the intrinsic importance of Health for                                 the rewards – including public health goals
 tion to Health for All? Fundamentally, which
All for the future well-being of populations and                             such as equitable access and improved health
 institutional arrangements must be altered to
communities?                                                                 outcomes?
 embed the intrinsic importance of Health for
All for the future well-being of populations
and communities?

The WHO Council on the Economics of Health for All – Manifesto: 24 September 2021                                                        5
The Council, with its global experts chaired by         A key priority for the Council
    Professor Mariana Mazzucato of University
    College London, will focus its work on delivering
                                                            will be to engage proactively
    a seminal report around the Economics of Health         and directly with economic
    for All, addressing the above four areas. It will be
    supported by a secretariat housed in WHO. It will
                                                            and financial leaders and
    also create interim outputs focused on achieving        organizations.
    impact, and create a strong voice in ongoing
    international policy discussions.
                                                            national, regional and local levels, and weigh in
    The Council will create a transformative                on critical policy discussions related to building
    narrative on Health for All at the centre of a          back better given Covid-19. We will address the
    radical redirection of economic activity, and the       immediate needs related to the epidemic, and the
    implications this has for investment, innovation,       longer-run goals of strengthening preparedness
    industrial strategies and public sector capacity to     and building long-run capacity around inclusive
    deliver. It will share learning from across countries   innovation systems. As such, the Council will
    and communities on what can be done towards             seek to change the way key economic platforms,
    investing in and building healthier societies.          development banks, national leaders and their
                                                            finance ministries think about and value health.
    A key priority for the Council will be to engage        This will require engagement beyond the traditional
    proactively and directly with economic and              counterparts of WHO to reach Ministers of Finance,
    financial leaders and organizations at international,   and Science & Technology, and Heads of State – a
                                                            truly whole-of-government approach.

                                                            The Council aims to provide thought leadership and
                                                            to be practice-oriented. To do so, it will assess the
                                                            scope for piloting and scaling up activities outlined
                                                            in the report, including country-led applications
                                                            in a select number of locations with willing
                                                            stakeholders. It will also look to explore different
                                                            innovation and R&D models and their economic and
                                                            health implications. This will most likely follow from

    The Council aims to provide                             the launch of the main report, but we will remain
                                                            open to starting some of this work in parallel. This
    thought leadership and to                               will include building a network of collaborators,

    be practice-oriented.                                   identifying opportunities and strategies for local
                                                            implementation and stakeholder engagement, and
                                                            creating education/translation platforms, such as
                                                            with the WHO Academy.

                                                            This transformative agenda will put health
                                                            and well-being at the centre of new economic
                                                            thinking and practical models towards driving
                                                            much-needed change in our social, economic,
                                                            financial and innovation policy-making. The
                                                            time for action is now.

                                                            The time for action is now.

6
The WHO Council on the Economics of Health for All was established on 13 November 2020 to
provide guidance on the economics and health agenda of WHO. It is an independent council
convened by Dr Tedros Adhanom Ghebreyesus, WHO Director-General

Council members and
special guests
Professor Mariana Mazzucato (Chair)                       Kate Raworth
Professor of the Economics of Innovation and              Creator of the Doughnut of social and planetary
Public Value and Founding Director in the Institute       boundaries and is a Senior Associate at Oxford
for Innovation and Public Purpose at University           University’s Environmental Change Institute,
College London, United Kingdom                            United Kingdom

                                                          Dr Vera Songwe
                                                          Under-Secretary-General of the United Nations
Professor Senait Fisseha                                  and Executive Secretary of the Economic
Globally recognized leader in reproductive health &       Commission for Africa (ECA), headquartered
rights, Director of Global Programs at the Susan T.       in Ethiopia
Buffett Foundation & adjunct faculty at the
University of Michigan, USA                               Dame Marilyn Waring
                                                          Former parliamentarian, an expert in gender and
Professor Jayati Ghosh                                    economics and is now Professor of Public Policy at
Taught Economics at Jawaharlal Nehru University,          AUT University, New Zealand
India, and is now Professor of Economics,
University of Massachusetts at Amherst, USA

Vanessa Huang
                                                          Special advisor to the
Specialist in healthcare and investment banking,
and is currently a General Partner at BVCF                Council’s Chair:
Management, Hong Kong, China
                                                          Dr Els Torreele
Professor Stephanie Kelton                                International Medical Innovation & Access expert
Leading expert on Modern Monetary Theory and              and Head of Health Policy, Institute for Innovation
Professor of Economics and Public Policy at Stony         and Public Purpose at University College London
Brook University, USA

Professor Ilona Kickbusch                                 The WHO Secretariat:
Founding director and chair of the Global Health
                                                          Joseph Kutzin
Centre
                                                          Acting Director, Department of Health Systems
at the Graduate Institute of International and
                                                          Governance and Finance
Development Studies, Switzerland

Zélia Maria Profeta da Luz                                Dr Ritu Sadana
Public health researcher and was the Director             Head, WHO Secretariat for the Council
of the Instituto René Rachou- Fiocruz Minas,              on the Economics of Health for All, and
Oswaldo Cruz Foundation from July 2012 to                 Unit Head, Ageing and Health
June 2021, Brazil

This publication contains the collective views of the Council on the Economics of Health for All and does
not necessarily represent the decisions or the policies of WHO.
The WHO Council
                                                     on the Economics of
                                                 Health for All

#EconomicsHealthForAll

For further information:
https://www.who.int/groups/who-council-on-the-
economics-of-health-for-all

EH4A-Secretariat@who.int
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