MANAGEMENT 2020Leadership to unlock long-term growth - THE COMMISSION ON THE FUTURE OF MANAGEMENT AND LEADERSHIP

 
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MANAGEMENT 2020Leadership to unlock long-term growth - THE COMMISSION ON THE FUTURE OF MANAGEMENT AND LEADERSHIP
MANAGEMENT
      2020
               Leadership to unlock long-term growth

               THE COMMISSION ON THE FUTURE OF MANAGEMENT AND LEADERSHIP
               July 2014

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MANAGEMENT 2020Leadership to unlock long-term growth - THE COMMISSION ON THE FUTURE OF MANAGEMENT AND LEADERSHIP
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MANAGEMENT 2020Leadership to unlock long-term growth - THE COMMISSION ON THE FUTURE OF MANAGEMENT AND LEADERSHIP
CONTENTS

       About the Commission                                                            05

       Forewords                                                                       06

       Introduction                                                                    07

       Purpose, people and potential – a snapshot of current practice                  08

       Key insights                                                                    09

       Summary of recommendations – pathways to progress                               12

       1. The state of UK management and leadership today                              14

       2. The world of Generation Y                                                    20

       3. The working world in 2020                                                    24

       4. High-performing individuals – top ten traits                                 30

       5. Pathways to progress – purpose, people and potential                         34

       6. Bridging the gap – current UK performance on purpose, people and potential   46

       Full recommendations                                                            50

       Conclusion                                                                      53

       Appendices                                                                      54

       A. About the Commission                                                         54

       B. The student view – essays on the future of management                        55

       Acknowledgements                                                                57
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MANAGEMENT 2020Leadership to unlock long-term growth - THE COMMISSION ON THE FUTURE OF MANAGEMENT AND LEADERSHIP
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MANAGEMENT 2020Leadership to unlock long-term growth - THE COMMISSION ON THE FUTURE OF MANAGEMENT AND LEADERSHIP
ABOUT THE COMMISSION

       In 2013, the All-Party Parliamentary Group on Management (APPGM) decided to investigate how management and leadership in
       the UK will need to change by 2020 to deliver sustainable economic growth. The Commission on the Future of Management and
       Leadership was created with the Chartered Management Institute (CMI) to pursue that inquiry, bringing together members of both
       Houses of Parliament, across the main parties, with leaders from a wide range of sectors. The Commission considered evidence
       from academic experts, vibrant entrepreneurs, up-and-coming young managers and world-renowned business leaders alike. Our
       conclusions are outlined in depth in this report.

       THE COMMISSION MEMBERS
         Peter Ayliffe CCMI (Co-chair)               President of CMI

         Barry Sheerman MP (Co-chair)                MP for Huddersfield, Chair of the APPGM

         Lord Bilimoria CBE DL                       Chairman and Founder, Cobra Beer

         Dame Carol Black DBE CCMI                   Principal, Newnham College Cambridge; Adviser on Work and Health, Department of Health

         Tamara Box                                  Global Co-chair of the Financial Industry Group, Reed Smith

         Professor Sir Cary L Cooper CBE CCMI        Distinguished Professor of Organizational Psychology and Health, Lancaster University
                                                     Management School

         Hushpreet Dhaliwal                          Chief Executive, National Association of College and University Entrepreneurs

         Jez Frampton CCMI                           Global Chief Executive, Interbrand

         Ann Francke MBA CCMI CMgr FIC               Chief Executive of CMI

         Professor Abby Ghobadian                    Head of School of Leadership, Organisations and Behaviour, Henley Business School

         Dr Jules Goddard                            Fellow, London Business School; author of Uncommon Sense, Common Nonsense

         Lord Haskel                                 Peer, House of Lords

         John Hemming MP                             MP for Birmingham Yardley

         Mark Hoban MP                               MP for Fareham

         Dr Liz Jackson MBE CCMI                     Founder, Great Guns Marketing

         Darren Jarvis                               Chief Auditor, Global Institutional Client Group at Citigroup

         Sir Paul Judge CCMI                         Chairman, Schroder Income Growth Fund Plc; Chair, CMI’s Academic Advisory Council

         Seema Malhotra MP                           MP for Feltham and Heston

         Derek Mapp CCMI                             Chairman of Informa

         Dame Mary Marsh CCMI                        Founding Director, Clore Social Leadership Programme

         Lord Mitchell                               Enterprise Adviser, Labour Party

         Terry Morgan CBE CCMI                       Chair, Crossrail; Immediate Past President, CMI

         Meg Munn MP                                 MP for Sheffield Heeley

         Baroness Prosser OBE                        Peer, House of Lords

         Dr Martin Read CBE CCMI                     Chairman of Laird Plc, Low Carbon Contracts Company, Electricity Settlements Company
                                                     and Remuneration Consultants Group; Non-executive Director of Lloyd’s and the UK Government
                                                     Efficiency and Reform Board

         Lynva Russell                               Director, Policy Connect

         David Rutley MP                             MP for Macclesfield

         Andy Sawford MP                             MP for Corby

         Andrew Summers CCMI                         Former Chair, Companies House

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MANAGEMENT 2020Leadership to unlock long-term growth - THE COMMISSION ON THE FUTURE OF MANAGEMENT AND LEADERSHIP
FOREWORDS

                                  It was my great pleasure to co-chair the Commission on the Future of
                                  Management and Leadership.

                                  Our work focused on the role of management in driving economic growth. The
                                  Commission consisted of a diverse group of parliamentarians and business leaders
                                  who desired to investigate one very important question: how can the UK produce
                                  the right kind of managers to galvanise business expansion and growth over the
                                  coming years?

                                  To address this issue, we sought to understand three things. Where are we going wrong
                                  today? What are the management skills that will be needed in the future? And how can
                                  our managers acquire these critical skills?

                                  Ultimately, our inquiry was underpinned by the desire to find out how we can equip the
                                  leaders of today and tomorrow with the skills needed to succeed in 2020. We hope that
                                  the results of our research will help to drive change in management practice in the UK
                                  and contribute to our continued economic growth between now and 2020.

                                  Barry Sheerman MP
                                  Co-chair of the Commission on the Future of Management
                                  and Leadership; Chair of the All-Party Parliamentary Group on Management

                                  The UK boasts world-class organisations and some of the best managers in the world.
                                  We heard from several in the course of this Commission. The insights they offered about
                                  the future of management and leadership, and what we need to do to deliver long-term
                                  growth and prosperity, are at the heart of this report.

                                  But the truth is that those shining examples are just too rare. From the evidence seen
                                  by this Commission, it’s clear that we’re faced with a ticking time bomb of myopic
                                  management. We neglect the importance of sustainable growth in the long term in favour
                                  of cutting costs to deliver profits in the short term. Our managers are not encouraged to
                                  take risks or given space to be innovative. They bear a heavy responsibility for driving
                                  economic growth yet they are not given the training and coaching that they need to do
                                  their jobs properly.

                                  As a result, the UK falls short in the leadership stakes.

                                  Fortunately, however, the Commission found that the current shortcomings of UK
                                  management can be addressed. There is a clear way forward if organisations
                                  choose to take it.

                                  In this report, we explain how organisations can focus on purpose, people and potential
                                  in order to thrive in 2020. Whatever their sector – business, public services or civil society
                                  – the demands on managers are changing fast.

                                  It has been my privilege to co-chair this Commission. Its recommendations provide a
                                  blueprint for a better managed Britain.

                                  Peter Ayliffe CCMI
                                  Co-chair of the Commission on the Future of Management
                                  and Leadership; President, CMI

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MANAGEMENT 2020Leadership to unlock long-term growth - THE COMMISSION ON THE FUTURE OF MANAGEMENT AND LEADERSHIP
INTRODUCTION

       The financial crisis of 2007/2008 plunged                     So it was against this backdrop that the All-
       the UK economy into the doldrums and                          Party Parliamentary Group on Management
       shattered trust in business leaders.                          decided to found the Commission on the
       High-profile leaders who had been                             Future of Management and Leadership with
       publicly fêted were shamed. Businesses                        CMI, launching in October 2013. Over several
       that looked like world-beaters teetered                       months, the Commission asked three key
       on the brink of collapse, exposed as                          questions. How good are management and
       being built on false foundations, driven                      leadership in the UK today? What are the
       by skewed short-term priorities.                              skills that managers will need in the future?
                                                                     And how can UK management be improved in
       The resulting economic collapse unleashed                     order to deliver success by the year 2020?
       a cost-cutting agenda that only reinforced
       the short-termist outlook that got us into                    Evidence considered by the Commission
       trouble in the first place. Managers were                     identified major changes that are not only
       under pressure to “do more with less”,                        reshaping the world of work, but creating
       often without adequate training. Many                         profound challenges for managers.
       lacked belief in the moral purposes of their
       businesses or their senior leaders. Instead                   Responding to these challenges is vital if the
       of viewing people as valuable human capital,                  UK economy is to fulfil its true potential over
       many organisations started to treat them as                   the coming years. This report outlines the
       a drag on the bottom line.                                    findings and recommendations in detail.

           THE CHALLENGES WE FACE
           THE UK LAGS BEHIND MANY COMPETITORS ON KEY ECONOMIC INDICATORS
           Productivity is 21% lower than that of the rest of the G7 and measures of management are similarly lower than those of many
           rivals.1 Time wasted by poor management could be costing the economy as much as £19bn a year.2

           YOUNGER GENERATIONS WILL DRIVE NEW WAYS OF WORKING
           “Generation Y” and “Millennials” will make up 75% of the workforce by 2025.3 Their expectations about the employment relationship
           and ways of working demand new approaches. There are also major employability challenges for young people in the UK.

           MANAGERS WILL NEED TO BE ADEQUATELY TRAINED
           Government data shows that the UK labour market will need one million new managers by 2020 – yet 71% of the leaders surveyed by
           CMI confess they could do better at training first-time managers, or don’t train them at all. his could leave 150,000 employees a year
           taking on management roles without adequate preparation.

           TECHNOLOGY DEMANDS BETTER PEOPLE SKILLS
           New technology doesn’t only demand new technical skills increased connectivity between people puts a premium on
           managers’ personal, communication, network-building and collaboration skills.

           GLOBALISATION WILL DRIVE DIVERSITY AND MORE CROSS-CULTURAL WORKING
           More organisations will operate across borders and need to navigate cultural differences. But too few young people take
           opportunities to study and work abroad.

           LONG-TERM SUSTAINABILITY IS FUNDAMENTAL
             he global economic crash exposed the danger posed by short-termism in management thinking and incentives. But those who
           cut costs and overheads still seem to earn more respect than those who take the riskier, more innovative paths that lead to growth
           in revenue, profits and obs. Leaders need to define their organisation’s long-term purpose and resist pressure for short-term results.

       1
         Statistical Bulletin: International Comparisons of Productivity – Final Estimates, 2012, ONS, 20 February 2014
       2
         Leadership and management in the UK – The key to sustainable growth, Department for Business, Innovation Skills, uly 2012
       3
         www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-dttl-2014-millennial-survey-report.pdf

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MANAGEMENT 2020Leadership to unlock long-term growth - THE COMMISSION ON THE FUTURE OF MANAGEMENT AND LEADERSHIP
PURPOSE, PEOPLE AND POTENTIAL:
      A SNAPSHOT OF CURRENT PRACTICE

           he ommission identified ey areas of good practice
         that form the basis of our anagement      ramewor .
          t comprises three sections.

         PURPOSE                         PEOPLE                          POTENTIAL
           hat social benefit               ow does the                     ow does the
         does the organisation           organisation prepare            organisation support
         e ist to achieve and            managers and leaders            the ne t generation
         how are its leaders             at all levels                   of managers and
         held accountable for                                            leaders
         these aims

           e surveyed ,     managers split almost equally between                   members and
         non members as ing them to score their organisation out of                on each indicator.
           summary of the results is outlined below.

                                  HEADLINE SCORES – OVERALL AND PER SECTION
          MEAN SCORE                   N/A   Not at all/poor   Could do better     Good/very good
          PER SECTION

          Overall           5.9
                                   9%             27%                        30%                          34%

          Purpose           6.8
                                   9%        18%                  27%                               46%

          People            5.8
                                  6%           29%                               34%                       31%

          Potential         5.2
                                   11%                  35%                            29%                  24%

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KEY INSIGHTS
       Overall, UK organisations were rated by                Although organisations achieved the
       managers and leaders at an average of                  best score in the area of purpose, with
       5. out of 10 across the Management                     an average score of . out of 10, this
       2020 Framework the e uivalent of                       is still e uivalent to a could do better
        could do better . his shows significant               mark. Organisations scored lower on
       potential for improving management.                    commitments to their people, at 5.8, and
                                                              lowest, at 5.2, on how they invest in the
       Strikingly, growing organisations                      next generation – their potential.
       scored higher than declining ones
       across all 1 measures.

       PURPOSE
       When it comes to purpose, the bigger                   over the business, and commented: “I
       the organisation, the better it is at                  don’t consider my role at the top of                 Paul Polman, Chief Executive,
       reporting on its aims and commitments                  anything, hierarchically. Great CEOs                 Unilever

       to stakeholders.                                       have to consider themselves in the
                                                              centre of the vortex and they have to                “Our model is built on a total
       For example, only 36% of small                         be able to gather quality information
       organisations (one to 50 employees) say                from all communities, both inside and                value chain approach, on
       they define and publish their commitment               outside the business.”                               growing our business, reducing
       to their employees, compared to                                                                             our environmental impact,
       58% of large organisations (over                       Overall, 51% of managers say their
       1,000 employees).                                      organisations are poor or could do                   reaching a billion people
                                                              better when it comes to escalating                   with health and well-being
       Thomas Cook Chief Executive Harriet                    bad news and ensuring that the                       programmes and moving our
       Green summed up the crucial role that                  senior management team receives
       employees play in giving feedback when                 feedback directly from employees                     whole business to sustainable
       she told the Commission: “People in                    around the organisation. Among the                   sourcing. We do this on the
       the company can tell you what is                       sectors, the public sector scores                    basis of a common purpose.”
       wrong. They may not be able to fix it,                  worst: 25 say such feedback
       but they can tell you what’s wrong.”                   mechanisms are poor or non-existent,                 Paul Polman, Chief Executive, Unilever.
       As a result, Green prides herself on                   compared to 18% in the private                       Unilever recorded a 9% rise in pre-tax
       exchanging emails with people from all                 and 16% in the charity sectors.                      profits for the 2013 financial year.

       PURPOSE: CURREN PRAC ICE

                                                                       Average score
                                                                       out of 10
                                                                                                   N/A    Not at all/poor     Could do better        Good/very good

         Q1. We define and publish the long-term purpose of our        6.5
         organisation, ensuring it covers measurable commitments                       10%          21%                27%                          42%
         to all stakeholders.

         Q2. We track the annual progress towards our overall          7.5
         stated purpose at our AGM/annual review and discuss                           10%        12%        22%                              58%
         during at least one board meeting.

         Q3. Our CEO/top team is rewarded on the basis of              6.2
         delivering value to all stakeholders and not ust on meeting                        17%           21%                25%                     37%
         fi nancial targets.

         Q4. Our senior leaders champion the organisation’s values     7.0
         and act as role models.                                                       4%     16%               30%                                51%

         Q5. Senior leaders are recruited for their values and track   6.7
         record of delivering long-term performance.                                   9%          17%                31%                           44%

         Q6. Feedback mechanisms exist to escalate both good and       6.7
         bad news, and ensure the senior management team hears                         5%         19%              32%                              44%
         directly from employees at all levels.

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PEOPLE
      Sean Taggart, Chief Executive,
                                                                   The best score for people practices relates         improve their practical skills and make an
      the Albatross Group                                          to the extent to which people are assessed          impact at work.
                                                                   for their behaviours, not just their results.
       “We always believe                                          This was a key theme that emerged during            There were key links between the people
                                                                   the evidence sessions.                              scores and organisational growth. Almost
       management                                                                                                      60% of organisations in decline do not train
       is our biggest                                              “We have put much more emphasis                     their staff or do so poorly, compared to only
       differentiator, a                                           on how, as well as what, managers                   around a quarter of growing organisations.
                                                                   and leaders achieve. We now bring
       source of competitive                                       it into appraisals, throughout the                  Equally, only about 13% of managers
       advantage.”                                                 organisation.” Sir Charlie Mayfield,                 in declining organisations say training
       Sean Taggart, Chief Executive                               Chairman of the John Lewis Partnership.             of staff immediately after a promotion is
       at travel company the                                                                                           good or very good, compared to almost
       Albatross Group                                             Echoing submissions made to the                     30% of growing organisations. Those that
                                                                   Commission, management training is                  are struggling also use mentoring and
                                                                   usually too little, too late: only 23% of           coaching programmes far less.
                                                                   organisations rank as good or very good
                                                                   in terms of whether staff are trained in            Smaller organisations are much better at
                                                                   management and leadership before,                   learning from mistakes: 48% of managers in
                                                                   or within three months of, taking on a              large organisations say they do not do this at
                                                                   management role.                                    all well, compared to only 20% in small ones.

                                                                   The use of mentoring and coaching
                                                                   also appears very limited, rated good or
                                                                   very good by only 24% of organisations,
                                                                   despite persuasive testimony about
                                                                   its effectiveness in helping managers

          PEOPLE: CURRENT PRACTICE
                                                                           Average score
                                                                           out of 10
                                                                                                    N/A         Not at all/poor    Could do better    Good/very good

          Q7. All staff are trained in management and leadership           5.2
          before, or within three months of, being promoted into a                         7%              37%                           34%                23%
          management role.

          Q8. Our organisation uses mentoring and coaching                 5.3
          programmes to support all newly promoted managers.                               7%             36%                         33%                   24%

          Q9. We use performance assessment and appraisal tools            6.6
          that evaluate people on their behaviours and not just their                      6%      20%                   30%                         43%
          results.

          Q10. “Off-the-job” development opportunities focusing on core    5.7
          interpersonal and people-management skills are offered to                        7%             31%                      34%                     29%
          managers and leaders at all levels.

          Q11. We learn from our mistakes and encourage risk-taking        6.2
          and innovation.                                                                  3%     24%                        38%                       35%

          Q12. We champion the diversity of our talent pipeline at all     5.9
          levels and set targets to benchmark our achievements in terms                    7%           28%                        34%                     32%
          of equal pay and promotion.

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POTENTIAL
      Kim Winser OBE, founder of
                                                                The third area of the framework, the              of business is about giving back
      Winser London                                             development of potential, is the area             to the community, and sustaining
                                                                where employers are currently the                 communities, in the broadest sense
       “Every division of                                       weakest, scoring just 5.2 on average.             of the word. We don’t see that as a
                                                                                                                  burden. Actually it’s quite liberating.”
       the company adds                                         A particular weakness relates to the
       to the existing talent                                   recruitment of young people and school            Not only does supporting potential
       with university leavers,                                 leavers. Employers also scored poorly             represent the weakest area of current
                                                                in terms of reporting on how they work            practice among employers, but it’s also
       school leavers or career-                                with educational institutions. Measures           the area where Government action may
       break women wanting to                                   to encourage people back to work after            be most effective, for example through
       get back into business.”                                 career breaks, which could include                education and skills policy. This is
                                                                parental leave, appear to be weak too.            re ected in our recommendations.
       Kim Winser OBE, founder
       of fashion company
                                                                Only 24% of managers say their
       Winser London
                                                                organisation is good at reporting on their
                                                                cooperation with schools. The private
                                                                sector is lagging behind when it comes
                                                                to reporting on how organisations are
                                                                working with schools, colleges and
                                                                universities: 41% of organisations say
                                                                they are bad at doing this, or aren’t doing
                                                                it at all, compared to 35% in the public
                                                                and 21% in the charity sectors.

                                                                One witness said: “Our owners are
                                                                great believers that one of the roles

         POTENTIAL: CURRENT PRACTICE
                                                                      Average score
                                                                      out of 10
                                                                                               N/A      Not at all/poor      Could do better   Good/very good

         Q13. We offer opportunities for young people to              6.3
         gain practical experience and skills within our                              7%       22%                     35%                      38%
         work environment.

         Q14. We report on how our organisation is working            5.0
         with schools, colleges and universities.                                       14%                 38%                      26%              23%

         Q15. Our organisation sets targets to focus recruitment      4.4
         on school leavers and young people.                                             14%                     45%                     24%            17%

         Q16. Our organisation supports others in our supply          4.9
         chain or local community with development                                     11%                 39%                       31%              19%
         opportunities and mentoring.

         Q17. We have a programme that actively encourages            4.9
         parents, carers or others to return to work after                              13%                 39%                       29%              21%
         career breaks.

         Q18. We collaborate with different sectors and other         5.6
         organisations to exchange ideas and people.                                   8%            32%                      32%                 28%

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SUMMARY OF RECOMMENDATIONS:
       PATHWAYS TO PROGRESS

       FOR EMPLOYERS                                         for employers. The recommendations      greater transparency, professional
       To ensure successful long-term                        are as follows.                         bodies and other partners can work
       leadership, we recommend that                                                                 together to help promote excellence
       organisations should review and focus                 Build employability into education.     and showcase best practice.
       on three critical areas how they define                We recommend a series of practical
       their purpose, how they lead and                      proposals to help embed practical       IMPLICATIONS FOR INDIVIDUALS
       develop their people, and how they                    management, enterprise and              Coach and champion your team:
       invest in their potential.                            leadership experiences into the         as a manager, be a role model,
                                                             world of education. Secondary           be authentic and start mentoring
         ut, with official data showing that                  schools should be measured on           others. Support new managers
       the UK labour market needs almost                     employability outcomes, and pupils      and review and reward behaviours,
       200,000 new managers a year, the                      provided with much greater real-        not just performance.
       scale of the challenge is clear.4                     life experience, perhaps through
       Developing these new managers’                        the “Enterprise Advisers” scheme        Embrace change: challenge the
       skills, mentoring them and helping                    recommended by Lord Young.              status quo, embrace and lead change.
       them maximise their potential is a                    The standing of business studies
       clear priority.                                       courses should be reviewed to           Collaborate and connect: keep
                                                             ensure they are relevant, attractive    learning, extend your networks across
       For more detailed recommendations,                    to young people and respected by        generations, different sectors and
       see page 50.                                          employers and higher education.         cultures, and stay connected.

       To help kick-start the process, we’ve                 In addition, the apprenticeships        FURTHER RESOURCES
       developed the Management 2020                         trailblazers could be expanded to       The full report includes further detail
       Benchmarking Tool, which is freely                    included management, putting young      on our findings and recommendations.
       available. The tool enables managers                  people on the track to professional     It’s available at www.managers.org.
       to benchmark their organisation                       management status. In higher            uk/management2020 – where you’ll
       against best practice in the three                    education, all management degrees       also find short videos, reports on the
       areas distilled from this inquiry.                    should include experiential learning    oral evidence sessions, additional
                                                             and work placements.                    papers and the Management 2020
       With our survey revealing an average                                                          Benchmarking Tool.
       score of just 5.9 out of 10, there’s                  Develop exchange networks.
       clearly huge scope for improvement                    Government should work with             Other useful sources include:
       to create a better managed Britain.                   partners to encourage placements,       • A Blueprint for Better Business, an
                                                             secondments and much more               initiative aiming to unite corporate
       FOR GOVERNMENT                                        extensive exchanges of ideas and        purpose and personal values to serve
       Our recommendations for Government                    people across different sectors,        society: www.blueprintforbusiness.org
       focus on where employers need the                     through supply chains, and between
       most support, as evidenced by the                     business and education.                 • Valuing Your Talent, a framework for
       low scores around how they develop                                                            better measurement of the contribution
       their potential. With unemployment                    Encourage reporting and promote         that people make to organisations:
       of young people running at over 18%,                  excellence. Government can              www.valuingyourtalent.co.uk
       it’s critical that employability outcomes             do more to encourage employers to
       are improved – giving young people                    expand annual reports to include both   • The Supper Club, the UK’s
       better prospects and helping to create                social purpose and broader people       leading club for entrepreneurs:
       a much stronger potential talent pool                 metrics about their people. With        www.supper-club.net

       4
        Based on IER estimates in Working Futures 2012-22,
       UK Commission for Employment and Skills, 2014

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WITNESSES

       Ruth Ambrose                         Director, Legal, AMEC Plc
       Professor Julian Birkinshaw          Professor of Strategy and Entrepreneurship, London Business School
       Tom Bromley                          Student and Entrepreneur, University of the West of England
       Alex Cheatle                         Chief Executive, Ten Group
       Duncan Cheatle                       CEO, Prelude Group (including the Supper Club); Co-founder, StartUp Britain
       Peter Cheese                         Chief Executive, CIPD
       Mark Goyder                          Director, Tomorrow’s Company
       Professor Lynda Gratton              Professor of Management Practice, London Business School
       Harriet Green                        Group Chief Executive Officer, homas Cook
       Anthony Hesketh                      Senior Lecturer, Department of Management Learning and Leadership,
                                            Lancaster University Management School
       Brian David Johnson                  Futurist, Intel
       Shivam Kagadada                      Assistant Tutor, Explore Learning; and Owner, Original Karma
       Arthur Kay                           Co-founder and Chief Executive, bio-bean
       Debbie Klein                         Chief Executive, The Engine Group
       Thomas Lawson                        Chief Executive, Leap Confronting Con ict
       Alastair Lukies CBE                  Chief Executive, Monitise
       Cary Marsh                           Chief Executive and Founder, Mydeo
       Sir Charlie Mayfield                 Chairman, John Lewis Partnership
       Ry Morgan                            Co-founder and Chief Executive, PleaseCycle
       Kevin Murray                         Chairman, The Good Relations Group
       Professor Kai Peters                 Chief Executive, Ashridge Business School
       Paul Polman                          Chief Executive, Unilever
       Rebecca Ray                          Executive Vice President, The Conference Board
       Clare Reinhold                       Engineering Associate, Building Design Partnerships
       Sean Taggart                         Chief Executive, Albatross Group
       Duncan Tait                          Head of EMEIA and Corporate Senior Vice President, Fujitsu Ltd
       Dylan Valentine                      Bid and Delivery Excellence Apprentice, Fujitsu
       Robert Wilson                        Student and Entrepreneur, University of the West of England
       Kim Winser OBE                       Founder and Chief Executive, Winser London
       Mike Wright                          Executive Director, Jaguar Land Rover
       Professor Mick Yates                 Visiting Professor, Leeds University Business School

       The full list of those who gave written evidence can be found on page 54.

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1. THE STATE OF UK MANAGEMENT
       AND LEADERSHIP TODAY

       “We need a change in
       attitude in the UK, whereby               KEY POINTS
       management is seen as                     The UK lags behind its competitors in terms of productivity and management practice:
       a highly professional role,               output per hour is 21% lower than the average across the rest of the G7.

       where integrity is seen as                Poor management could be costing UK businesses over £19.3bn a year in
       a virtue, and where ethics                lost working hours.
       are valued as highly as                   Fourty-three per cent of UK line managers rate their own managers as ineffective.
         rofita ility. ntil attitude
       change, we’ll continue to                 Four-fifths of workers don’t think their manager sets a good moral example.
                                                 Less than one-fifth are aware of their organisation’s values.
       focus on the short, rather
       than the longer, ter .”                   UK managers are under ualified and undertrained: two-thirds 71          of employers
                                                 give either no training or inadequate training to new managers.
       John W Stephens, written evidence
       to the Commission                         Risk-taking and innovation is scarcely encouraged at three-fifths   2     of
                                                 UK companies.

                                                 Low levels of engagement are damaging productivity, while hierarchical and
                                                 silo-based organisational structures are detrimental to innovation.

                                                 The perception that leadership is the preserve of the talented few is a myth.
       At its heart, the art of management
       is the art of managing people. But,
       worryingly, this is where British
       managers fall down most today.
                                                a en together, these findings paint a            The UK is undoubtedly a major force
       The Commission examined a vast          picture of shortcomings in many aspects          in the global economy. It is the world’s
       range of evidence that highlighted      of UK management in 2014. It is crucial          sixth-largest economy and may overtake
       a wide range of issues. Economic        that we address these concerns. The                rance to claim fifth place by the end of
       analysis shows a productivity gap       underlying weakness in management                2014.1 It was ranked 10th in the world on
       between the UK and its international    and leadership is holding back our               the World Bank’s “ease of doing business
       competitors. Other research suggests    economic performance.                            index” in 2014.2 Overall, it remains an
       we trail behind many of those                                                            attractive location for business.
       competitors on scores of management     1.1 ECONOMIC INDICATORS
       practice. Evidence also highlighted     AND INTERNATIONAL                                But the evidence suggests that there are
       organisations’ failures to provide      COMPARATORS                                      underlying weaknesses in the UK economy
       adequate training for their managers    The UK lags behind its competitors               that do need to be urgently addressed
       and weaknesses in managers’ abilities   in terms of productivity and management          to ensure long-term competitiveness.
       to motivate and engage employees.       practice.                                        Compared with other major countries in the

     14

14-19_CMI management2020.indd 14                                                                                                        10/07/2014 12:48
Organisation for Economic
                                                                              FIGURE 1:
       Co-operation and Development, the
                                                                              GDP PER HOUR WORKED FOR MAJOR OECD COUNTRIES
       UK ranks mid-way down the table for
       productivity. In particular, it suffers from a
       significant productivity gap compared with
       the US, Japan and Germany (see Figure 1).
                                                                                United States
       Furthermore, statistics released by the
                                                                                       France
       Office for ational tatistics O       in
       show that output per hour worked in the UK                                    Germany
       is     lower than the average for the other
                                                                                      Sweden
       six members of the G7 – the US, Germany,
       France, Italy, Japan and Canada.3                                               Austria

                                                                              United Kingdom
       Meanwhile, the UK also lags behind
       its international competitors in terms                                     Switzerland
       of its management practices.
                                                                                     Australia
       report by the Department for Business,
       Innovation & Skills (BIS) found that its                                        Canada
       average management score is some
                                                                                        Spain
       way below that of the US, Japan,
          ermany and anada see igure .                                                    Italy
       Since management and productivity
                                                                                        Japan
       are intrinsically linked, it is likely that
       management practice is one of the                                               Greece
       major factors holding the UK back from
                                                                                        Korea
       achieving its full economic potential.
                                                                                       Turkey
       The cost in lost productivity is
                                                                                       Poland
       potentially huge. Research by CMI
       in       suggested that poor management                                         Mexico
       costs UK businesses over £19.3bn
       a year in lost working hours.5
       1
         www.dailymail.co.u news article               U                                                      per hour wor ed     at   purchasing power parity
       economy fifth biggest world year ban er says.html
         www.doingbusiness.org/rankings
       3
         Statistical Bulletin - International Comparisons of Productivity -   Source: OECD STAN productivity statistics (see www.oecd.org/statistics/productivity)
       Final Estimates, 2012, O ,            ebruary
         Leadership & Management in the UK – The Key                           otes eported for all O    countries with          of    bn or greater. urchasing
       to Sustainable Growth,         , uly                                   power parties benchmarked at 1 for US dollars
       5
         Leadership & Management in the UK – The Key
       to Sustainable Growth,         , uly

                                                                                                                                                                         15

14-19_CMI management2020.indd 15                                                                                                                                     10/07/2014 12:48
THE STATE OF UK MANAGEMENT
       AND LEADERSHIP TODAY

                                                                                            1.2 CONCERNS
                                                                                            ABOUT MANAGEMENT
                                                                                            EFFECTIVENESS
                                                                                            Good management is crucial to
                                                                                            driving growth and productivity, but
                                                                                            many of today’s managers are simply
                                                                                            not up to the job.
          FIGURE 2: AVERAGE SCORE ACROSS 18
          MANAGEMENT PRACTICES BY COUNTRY                                                   The Commission was privileged to hear
                                                                                            from many talented managers working
                                                                                            in well-managed organisations during
             United States                                                                  the course of its inquiry. Witnesses
                                                                                            emphasised that the UK has many
                     Japan                                                                  world-class businesses and there are
                  Germany                                                                   many examples of excellence.

                   Sweden                                                                   But the Commission also received
                    Canada                                                                  substantial evidence raising concerns
                                                                                            about management and leadership
          United Kingdom                                                                    shortcomings affecting organisations of all
                        Italy                                                               sizes. There was widespread consensus
                                                                                            that the quality of managers plays a
                    France                                                                  crucial role in performance, productivity
                  Australia                                                                 and ultimately growth. Nevertheless,
                                                                                            research suggests that many of today’s
                    Mexico                                                                  managers are simply not up to the job.
                    Poland
                                                                                            A study by CMI in 2012 found that nearly
                    Ireland                                                                 half (43%) of UK managers rated their
             New Zealand                                                                    own line managers as ineffective.6 Going
                                                                                            on to explore the impact of management
                   Portugal                                                                 and leadership development, it suggested
                      Chile                                                                 that developing managers can make a
                                                                                            real difference: effective management
                 Argentina                                                                  development was linked to 23% higher
                    Greece                                                                  organisational performance scores.

                      China                                                                 Meanwhile, a survey of UK employers
                      Brazil                                                                by ranfield chool of anagement
                                                                                            in 2013 revealed that nearly two-thirds
                       India                                                                (64%) of employers think that a lack
                                                                                            of leadership and management skills
                                2.4   2.6          2.8           3              3.2   3.4
                                                                                            is holding back growth.7 Even more
                                            Average management score (1-5)
                                                                                                   believe these deficiencies
           ource Constraints on Developing UK Management Practices, BIS, 2011               are preventing their employees from
                                                                                            reaching their full potential.

     16

14-19_CMI management2020.indd 16                                                                                                   10/07/2014 12:48
1.3 ETHICS                                     will not be given sufficient training and       Even when employers do train their
       Four-fifths of workers don’t think their       development in their new roles.11              managers, they can be reluctant to let
       manager sets a good moral example                                                             them employ their new knowledge and
       and less than a fifth are aware of their       The evidence suggests that a lack of           skills, meaning that the limited investment
       organisation’s values.                         s ills, qualifications and training appears     that employers do make in training often
                                                      to be one of the principal reasons why UK      goes to waste.
       Not only are managers ineffective, they        line managers are underperforming. Just
       also appear to be unethical. This is a         one in five managers has a management           Worryingly, senior leaders are likely
       grave concern, since ethics are core           qualification, according to       .12           to miss out most, according to 2007
       to the transformation that needs to take                                                      research by U based global consulting
       place if businesses are to fulfil their true      ohn oard, ean of enley usiness               and training firm ovations roup.14
       economic potential.                              chool, argued in written evidence            Its study found that just 59% of senior
                                                      to the Commission that the fact most           executives were expecting to receive
       Eighty per cent of workers don’t think their   managers do not have a qualification is an      training that year.
       manager sets a good moral example,             important factor as to why UK companies
       according to research undertaken by            are less productive than their overseas             s anagement            urvey for the
       CMI in 2013,8 while less than a fifth           competitors. e also said that the U s            ommission confirmed many of these
       (17%) are aware of their organisation’s        competitors spend significantly more on         indications. ome        of respondents
       values. This is also echoed in research        management training than we do. “More          reported that their organisation’s
       from the Chartered Institute of Personnel      attention, therefore, needs to be paid to      commitment to training staff before, or
       and Development (CIPD), which found            the development of managers,” he added.        within three months of, being promoted
       that only 37% of employees trust their           e suggested that two potential ways of       into a management role was either
       organisation’s senior management.9             encouraging this would be by providing         non-existent or could be improved.
       Furthermore, only 36% of UK employees          tax breaks for CPD activities and creating        ee hapter for more details.
       think their senior leaders take an interest    regional hubs of business schools to offer
       in their well-being, according to Towers       training to      s.                              iving oral evidence to the ommission,
       Watson (2012).10                                                                              Ruth Ambrose, Director Legal at
                                                      Other evidence highlighted the fact            AMEC, observed that there is no lack
       1.4 TRAINING IS “TOO                           that managers only receive very limited        of management talent in the UK, but
       LITTLE AND TOO LATE”                           amounts of training. The Employer              across industry generally there is a lack
       UK managers are under ualified                    ills urvey from the U      ommission        of training, a lack of focus at an early
       and many are left without the training         for mployment and ills found that a            enough stage and a lack of career-path
       and development they deserve to                staggeringly low 34% of all employers          development. “As a country, we tend to
       succeed in their obs.                          provide management training.13                 focus on management very late,” she said.
                                                      Management was the occupation in
       Estimates on the changing needs of             which skills gaps were most likely to be       6
                                                                                                       Leadership & Management in the UK – The Key
                                                                                                     to Sustainable Growth,      , uly
       the UK labour market suggest that the          attributed to low levels of training.          7
                                                                                                       The New Vocational Currency: Investing for Success,
       management workforce will grow by some                                                           ranfield chool of anagement, uly
                                                                                                     8
                                                                                                       Managers and the Moral Maze,          , eptember
       586,000 people between 2012 and 2022. At       In written evidence to the Commission, the     9
                                                                                                       Are organisations losing the trust of their workers?,
       the same time there will be a “replacement     Institute of Leadership and Management         CIPD, December 2013
                                                                                                     10
                                                                                                         Global Workforce Study, Towers Watson, 2012
       demand” created by people exiting the          (ILM) noted that “managers are likely to       11
                                                                                                          ased on      estimates in Working Futures 2012-22,
       labour market – retiring, for example – of     have an average of four days training per      U      ommission for mployment and ills,
                                                                                                     12
                                                                                                         Leadership & Management in the UK – The Key
       some 1,378,000 managers. Combined, that        year”. It added: “For many new managers,       to Sustainable Growth,      , uly
       means around 1.96 million people will enter    there is unlikely to be access to more         13
                                                                                                         dera.ioe.ac.uk/19271/1/evidence-report-81-ukces-
                                                                                                     employer-skills-survey-13-full-report.pdf
       management roles over the decade, or, on       substantial training prior to appointment or   14
                                                                                                         www.trainingzone.co.uk/topic/leadership/senior-
       average, 196,400 per year – many of whom       during the early months in the role.”          managers-least-likely-get-development

                                                                                                                                                                   17

14-1 _CMI management2020.indd 17                                                                                                                               10/07/2014 12:4
THE STATE OF UK MANAGEMENT
       AND LEADERSHIP TODAY

       Her observation is backed up by              The ILM echoed this, warning in                Despite extensive debate over the years,
       independent research. According to           its written submission that, if the            there remains a perception in the UK
       the Harvard Business Review,15 the           development of new managers is                 that leadership is the preserve of a few
       average age at which managers                left solely to current managers, there         talented individuals who were fortunate
       first get leadership training is              is a “risk that existing underperformance      enough to enter the world equipped with
       about      years after they first began       will become the model that these               natural leadership s ills. itnesses to the
       supervising people.                          new managers learn from .                        ommission argued that not only is this
                                                                                                   perception wrong, it is also potentially
         hould leadership development start          he        sector has particular issues. or    harmful to growth, since it discourages
       in childhood ccording to a survey            many, cost is seen as a barrier to training    people from stepping up into managerial
       by the Center for Creative Leadership,         something cited by         of businesses     and senior leadership roles, thereby
       nearly a quarter       of leaders believe     mainly       s surveyed by the       , with   depriving businesses of their input.
       it should begin when people are less         many trying to ta e advantage of low cost
       than five years old and half        say       development routes.17 Forty per cent of         hat point is particularly relevant in the
       it should ta e place before the age                panel members said that availability     context of the debate about gender
       of 10.16                                     of training was a problem more than a          equality, with recent       research
                                                    quarter         indicated quality of courses   highlighting the need for more female role
       1.5 TRAINING FALLS VICTIM                    was an issue and          reported that time   models in senior management roles.19
       TO SHORT-TERM PRESSURES                      was a barrier. With SMEs accounting for
       Why are employers neglecting managers’       over half of private sector employment         But the effects of this misconception are
       development? We were told that in            growth in        , these shortcomings are of   widespread. iving written evidence to
       many cases it was because organisations      some concern.                                  the Commission, Dr Mark Pegg, Chief
       are too focused on other short-term                                                         Executive of the Leadership Foundation
       priorities elsewhere.                           uncan heatle, hief ecutive of               for Higher Education, observed: “As a
                                                       relude roup, told the ommission             nation, we have collective psychological
         he economic downturn has undoubtedly       that     Os often play a deciding role         barriers to brea a belief that leaders are
       had an effect on the degree to which         in whether this training is provided,          in short supply, that too few natural leaders
       companies have invested in their             especially in       s but, as they may lac     are born, that leadership can t be taught
       managers since         . Training and        training themselves, they are often blind to   and the problem is intractable. any of
       Skills Panel Report by the Forum of          the potential for improvements. hey need       my students arrive brainwashed to believe
         rivate usiness        , published          to lead the change. t can be enlightening      this and start 100m behind the starting
       in anuary        , revealed that two         for CEOs to have the opportunity to view       line because of it. ut it is a myth. ome
       out of five panel members felt senior         their business through the eyes of their       leaders are born, but most are made and
       management s ills had been neglected         peers in a group setting. earing first          the supply of leaders is e pandable.
       during the recession, since employers        hand from those who have benefited from
       primary focus tended to be on the            training both themselves and their teams       1.7 INNOVATION IS
       survival of the business.                        can be very persuasive, especially when    SQUEEZED OUT
                                                    it s coming from someone with no vested        A focus on the short term also means
       In its written evidence, the British         interest in trying to sell something. etting   many organisations lack the patience
         sychological ociety also noted             the business leader bought in first is          required to innovate for long-term results.
       leaders and managers are under               crucial. he rest follows.
       pressure to focus on the short term.                                                        The Commission heard that many
       But it emphasised the importance of          1.6 LEADERS CAN                                managers are ris averse and unwilling
       these individuals being aware that they      BE DEVELOPED                                   to ta e the ris s required to innovate.
       are powerful role models , not only for      The perception that leadership is the            here was a feeling that this has been
       setting standards of ethical behaviour but   preserve of the talented few – that            exacerbated by the economic crisis,
       for creating an open, learning culture       leaders are born, not made – is still          ma ing managers more ris averse and
       within an organisation .                     holding us back.                               less willing to contemplate failure.    s

     18

14-19_CMI management2020.indd 18                                                                                                           10/07/2014 12:49
Management 2020 Survey found that              and rapid promotion. They are also wedded
                                         62% of organisations were rated either         to social media. “It’s not out of the ordinary
                                         poor or mediocre at encouraging risk-          for them to be in the meeting room on two
                                         taking and innovation.                         screens and they are doing their jobs,” she
                                                                                        said. “They are listening, they are hearing
                                         An aversion to risk-taking is holding back     and they are passing on.” Generation Y is
                                         both managers and their businesses,            discussed further in Chapter 2.
                                         according to Leadership Coach Kevin
                                         Murray, who gave oral evidence to the          1.9 SILOS ARE A PROBLEM
                                         Commission. “To take some risk to grow         The rigid, hierarchical organisational
                                         is a requirement of leadership and that        structures favoured by most businesses
               “WE LEARN FROM            means having the courage to do things,         today are hampering performance.
              OUR MISTAKES AND           even though you’re going to be under           In written evidence to the Commission,
            ENCOURAGE RISK-TAKING        the spotlight.”                                Strategic Development Mentor Colin R
               AND INNOVATION”                                                          Tuckwell pointed out that management
                                         1.8 ENGAGEMENT IS LACKING                      as a discipline is primarily about making
           HOW DO MANAGERS RATE THEIR    Too many in the UK workforce are               knowledge effective. In practice, this
                ORGANISATIONS?           disengaged, which is damaging productivity.    means that managers need to have
                                                                                        capabilities in technical, commercial,
                                         Julian Birkinshaw, Professor of Strategy       human, social and societal knowledge.
                                         and Entrepreneurship at London Business        These capabilities are not usually acquired
                                         School, told the Commission that “we have      through working in silos, which is standard
                                         a very poorly engaged workforce” – a           practice within many organisations. He

                       35%
                                         challenge faced, he said, by businesses        added: “Too long spent in silos limits
                                         around the world.                              the brain’s broader development and
                                                                                        ability to relate to people with different
                                         Research shows that poor employee              backgrounds and experiences.”
                                         engagement acts as a drag on business
                                         growth. According to a 2007 study by           Narrowness in management experience
                                         human resource consultancy Towers              is also in evidence at the top of Britain’s
                     GOOD/VERY GOOD
                                         Perrin-ISR, a group of global companies        biggest businesses. In 2013, analysis by
                                         with highly engaged employees saw              recruiter Robert Half found that more than
                                         their net income grow by 13.7% over a          half (52%) of FTSE 100 chief executives
                                         12-month period, while net income fell by      come from a finance bac ground and
                                         3.8% among companies with low levels of              had moved from a finance role to

                       38%
                                         employee engagement.20                         chief executive at the same company.21

                                         In his evidence, Kevin Murray highlighted      In his paper, Tuckwell noted: “There
                                         the difference made when a manager             can be little doubt that this relative
                                         succeeds in engaging the workforce. “I         narrowness of people’s work experience
                                         have seen cases where underperforming          and neurological development limits the
                     COULD DO BETTER     teams have had a new leader come in            capacity of the UK’s economy to evolve
                                         who’s been much more about involving           competitively, whilst making it more
                                         people and having conversations with           fragile and slow to adapt.”
                                         them on a continuous basis, and who
                                         engages them in the process of new             It also explains why businesses tend to

                       24%
                                         ideas, taking new products to market, and      focus heavily on a cost-cutting agenda
                                         inventing new ideas around new product         during difficult periods for the economy.
                                         opportunities. The performance of the
                                         teams changes overnight.”                      15
                                                                                           blogs.hbr.org/2012/12/why-do-we-wait-so-long-to-trai/
                                                                                        16
                                                                                           Van Velsor, Ellen and Wright, Joel, Expanding the leadership
                                                                                        equation: developing next-generation leaders, Centre for
                                         Managers trying to engage employees            Creative Leadership, 2012: www.ccl.org/leadership/pdf/
                                         need to relate to up to four different         research/expandingleadershipequation.pdf
                                                                                        17
                                                                                           Training and Skills Report, Forum of Private
                        NOT ALL/POOR     generations, all with different expectations   Business, January 2014
                                         of the workplace. Giving oral evidence         18
                                                                                           www.gov.uk/government/uploads/system/uploads/
                                                                                        attachment data file          bpe        stats release .pdf
                                         to the Commission, Chief Executive of          19
                                                                                           The Power of Role Models, CMI, 2014
                                         Engine Group Debbie Klein highlighted that     20
                                                                                           dop.bps.org.uk/organisations/insights-research/the-
                                                                                        business benefits of employee engagement .cfm
       Source: Management 2020 Survey,   Generation Y (those born in the 1980s and      21
                                                                                           www.roberthalf.co.uk/id/PR-03593/FTSE-100-
       CMI, 2014                         early 1990s) expect high levels of feedback    Companies-UK-Press-Release

                                                                                                                                                          19

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2. THE WORLD OF GENERATION Y

       “Space and autonomy
       instils a high level of                            KEY POINTS
       responsibility, trust and                          By 2025, Generation Y will comprise 75% of the global workforce.
       authenticity. That’s how
                                                          Generation Y looks for ethical employers, opportunities for progression, a good work-life
       I would have liked to have                         balance and interesting work.
       been managed and I
                                                          More than half (57%) of UK members of Generation Y intend to leave their jobs within one
       think that’s how I                                 to two years of joining.
       manage others.”
                                                          Millennials tend to be extremely independent and resistant to micromanagement.
       Ry Morgan, Co-founder and                          However, they have a strong appetite for feedback and coaching.
       Chief Executive, PleaseCycle,
       oral evidence to the Commission,                   Generation Y is very comfortable with technology and social networks. It is also
       14 January 2014                                    creative and open-minded, multiculturally aware, confident, able to collaborate,
                                                          and ethical.

       Generation Y, also known as ‘Millennials’,         But it can display a strong sense of entitlement, an inability to communicate face-to-face,
       is the generation of people born in                a lack of decision-making skills, a poor sense of awareness, a low work ethic and a
       the 1980s and 1990s. By 2025, these                tendency towards overconfidence.
       individuals will comprise 75% of the global
       workforce, according to Deloitte.22 They           Generation Y lacks a global mindset – just one UK student studies abroad for every 15
       will inevitably play a pivotal role in shaping     international students in the UK.
       the future development of management,
       both in the UK and globally. In order              More than three- uarters 77 of Generation Y view formal management ualifications
       to understand how management is                    to be the most effective method of learning and development.
       likely to evolve in the future, it is crucial
                                                          Entrepreneurialism is very attractive to Generation Y. More than a quarter (27%) of 16-
       to understand their views on, and
                                                          to 30-year-olds in the UK claimed that they were increasingly thinking of setting up a
       expectations of, the workplace.                    business, according to 2012 research by The Prince’s Trust.

       2.1 WHAT MILLENNIALS WANT
       Generation Y looks for an ethical employer,
       opportunities for progression, a good work-
       life balance and interesting work.               different roles. I’d hate to have a job where    was that many managers working today
                                                        I go in every day and do the same thing          are unwilling to change.
       A job is more than just that to Generation       nine to half five.
       Y. The managers who belong to this                                                                In written evidence to the Commission,
       generation want to work somewhere where          Bromley highlighted the value that he            Dr Mark Pegg, Chief Executive of the
       there is a positive, values-driven culture,      places on getting prompt feedback by               eadership oundation for igher
       job security, the chance to learn new skills,    sharing his experience of working for a          Education, said of Generation Y: “There
       a good work-life balance, regular/instant        door-to-door sales company, saying:              is a clear shift in this generation towards
       feedback and interesting work. These             “The managers there did a great job              action learning, to collaboration, to
       were the findings of a study by not for           of motivating people, making sure                sharing thin ing on difficult problems,
       profit organisation et mpact in          .23      everyone was happy at the end of the             to embracing the power of the team in
                                                        day and talking through how your                 distributive learning, with leadership
       The oral evidence of University of               performance went.                                starting earlier in their career and
       the West of England (UWE) student                                                                 functioning at every level. They have a
       and entrepreneur Tom Bromley, who                Robert Wilson, another UWE student               stronger desire to learn transferable skills
       addressed the Commission on 14 January           and entrepreneur, emphasised in his              and best practice from other sectors.
            , supports this view. e said d li e         oral evidence to the Commission on 14
       to work for an organisation where I have         January that he wanted “the ability to have      Furthermore, values matter greatly to
       the opportunity to progress and take on          in uence over change . is observation            Generation Y. Deloitte’s Millennial Survey,

     20

20-23_CMI management2020.indd 20                                                                                                                    10/07/2014 12:50
published in 2014, found that half of        coaching abilities, and being prepared     Indeed, management does not appear
       Millennials surveyed wanted to work for      to sponsor them for formal development     to be a particularly appealing concept
       a business with ethical practices, while     programmes, according to the Harvard       to Generation Y in some respects. In his
       separate research by CMI revealed that       Business Review.25                         oral evidence, Ry Morgan described
       90% of young managers would prefer to                                                   management as being about control,
       join an organisation that does something     Furthermore, members of Generation         whereas leadership is about inspiring
       they can believe in.                         Y are not likely to work for any one       individuals to do things for themselves,
                                                    employer for a significant length of        “which is much more about freedom”. He
       Giving oral evidence to the Commission,      time. Research by Ashridge Business        added: “I would consider myself more
       Dylan Valentine, an apprentice at            School found that more than half           of a leader than a manager and I would
       technology company Fujitsu, said:            (57%) of UK members of Generation          definitely be drawn towards people who
       “The thing I immediately noticed when        Y intend to leave their jobs within one    are more leaders than managers.”
       I joined Fujitsu is that it’s very people-   to two years of joining.26 Meanwhile,
       focused. I also thought it was very          the Harvard Business Review found          2.2 STRENGTHS
       innovative and aspirational. It’s set        that top young managers are often on       AND WEAKNESSES
       out long-term and challenging goals          a non stop ob hunt, with three quarters    Generation Y is creative and open-minded,
       in an IT industry that has essentially       (75%) admitting that they had sent out     multiculturally aware, technologically-
       stagnated.”                                  applications and interviewed for jobs      savvy, confident, able to collaborate,
                                                    at least once a year during their first     and ethical. But it can also have a strong
       Flexibility is important to Generation Y –   employment stint.27                        sense of entitlement and lack decision-
       nearly half (45%) will choose workplace                                                 making skills.
        e ibility over pay, according to            Millennials tend to be extremely
       research.24 Hence, being comfortable         independent and resistant to               Millennials are the least experienced
       with e ible schedules is among the           micromanagement. Research by London        cohort of managers working in the UK
       top five qualities that members of            Business School found that, instead,       at present due to their youth. Research
       Generation Y look for in a boss, along       members of Generation Y prefer to be       by EY in 2013 found that 87% of the
       with a willingness to help them navigate     self-managed and receive feedback and      Generation Y managers that they had
       their career path, an inclination to         coaching, rather than subject themselves   surveyed had moved into a management
       give straight feedback, mentoring and        to more traditional “management”.28        role during the last five years, compared
                                                                                               with 38% of Generation X managers and
                                                                                               19% of Baby Boomers.29
       FLEXIBILITY MATTERS TO GENERATION Y – NEARLY HALF
       (45%) WILL CHOOSE WORKPLACE FLEXIBILITY OVER PAY                                        Having come of age in the technological
                                                                                               era, Generation Y is very comfortable
                                                                                               with technology and social networks –
                                                                                               qualities that ma e its members very
                                                                                               attractive to today’s leaders, according
                                                                                               to the Center for Creative Leadership
                                                                                               (CCL).30 Furthermore, leaders are
                                                                                               excited by Generation Y’s creativity
                                                                                               22
                                                                                                  www2.deloitte.com/content/dam/Deloitte/global/Documents/
                                                                                               About-Deloitte/gx-dttl-2014-millennial-survey-report.pdf
                                                                                               23
                                                                                                  What Workers Want in 2012, Net Impact, 2012
                                                                                               24
                                                                                                  Generation Y: Unlocking the Talent of Young
                                                                                               Managers, CMI, 2008
                                                                                               25
                                                                                                  hbr.org/2010/05/mentoring-millennials/ar/1
                                                                                               26
                                                                                                  www.ashridge.org.uk/Website/Content.nsf/wCOR/
                                                                                               Research+reveals+the+reality+of+the+workplace+
                                                                                               for+graduates?opendocument
                                                                                               27
                                                                                                  hbr.org/2012/07/why-top-young-managers-are-
                                                                                               in-a-nonstop-job-hunt
                                                                                               28
                                                                                                  Kelan, E, The e exive eneration oung rofe ional
                                                                                                 er ective on or , Career and ender, London
                                                                                               Business School, 2009
                                                                                               29
                                                                                                  Generations Survey, EY, 2013
                                                                                               30
                                                                                                  www.ccl.org/leadership/pdf/capabilities/GenerationY.pdf

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20-23_CMI management2020.indd 21                                                                                                                    10/07/2014 12:50
THE WORLD OF GENERATION Y

                                            and open-mindedness, multicultural            why nearly half         of employers are
                                            awareness, confidence, ability to              dissatisfied with graduates international
                                            collaborate, and strong sense of ethics.      awareness and more than half           are
                                                                                          disappointed with their foreign language
                                              ut      also found that today s             s ills, according to research from the
                                            leaders had some significant concerns           onfederation of ritish ndustry.
                                            about eneration . hey worry that
                                            members of that generation have a              t seems that both eneration and
                                            strong sense of entitlement, an inability     the aby oomers can learn from their
                                            to communicate face to face, a lac            counterparts in eneration those born
                                            of decision ma ing s ills, poor self          in the         s and     s . esearch by
                                            awareness, a low wor ethic and a                  found that eneration managers
                                            tendency towards overconfidence.               were perceived more favourably on
                                                                                          nearly every management characteristic
                                                      study by oung nterprise found       compared with the other two generations.
                                            that ritish employers believe the top           hese characteristics included the
                                            two s ills young people lac most when         ability to manage change, as well as
                                            entering the wor force are the very basic     communication, decision ma ing,
                                            s ills of self management        and            e ibility, leadership, motivational,
                                            communication and literacy         .31        strategic and talent development s ills.
                                              eanwhile, a poll of employers conducted
                                            by training provider      in arch                evertheless, as members of eneration
                                            revealed that more than half        were         increasingly come to dominate the
                                            having difficulty filling vacancies due to      wor place, it seems probable that the rest
                                            the lac of available talent.32                of the wor force will need to adapt to be
                                                                                          li e them, rather than the other way round.
                                               big disappointment for many                  s chief e ecutive of the ngine roup
                                            employers is that eneration in ritain            ebbie lein told the ommission       e
          59%                               appears to lac the global mindset             are not going to wean them off the need
                        O
                                            that will be necessary for success in         for instant gratification. ou cannot change
                        O           O       an increasingly interconnected world.         the generation you cannot change the
                                   O         ust one U student studies abroad for         world that they have grown up in. ctually,
                                    U
                                        U
                                            every      international students in the        don t get obsessed with them anymore
                         O              O   U , according to the igher ducation              ust accept that they are different.
                                              unding ouncil for ngland                .
                                              igures from          and Spiegel              iven the significance of eneration , it
                                            show that ust .       of U students           is concerning that employers are not living
                                            study abroad, compared with .          of     up to its members e pectations at present.
                                               erman students.33 his may e plain            ccording to research from    , more

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20-23_CMI management2020.indd 22                                                                                                10/07/2014 12:50
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