MAKING PROGRESS BECOME REALITY - 2020 INTEGRATED REPORT
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1 In 2020, • we demonstrated Bouygues group just how agile, overview resilient and Who we are, our business model and our 2020 results responsible we are p. 2-11 as a group. 2 In 2021, we will • invest to strengthen Our ecosystem its business segments The macrotrends affecting our businesses, our dialogue with our stakeholders and our CSR challenges and accelerate p. 12-17 their growth. 3 • MARTIN BOUYGUES the most effective governance. The arrival of a new Interview generation of senior executives, acknowledged for The strategy of the Group Chairman of the Board their professional skills, trained within the Group and perfectly familiar with its culture, is entirely consistent and of its business segments How do you view the health crisis we have been living through for the past year? with the tradition at Bouygues which, since its foundation, has always chosen its leaders from Our long-term strategies for growing our business and The terrible human and economic toll of the Covid-19 within the Group in order to secure its future. reducing our carbon footprint and that of our customers pandemic has focused minds on the fact that p. 18-35 globalisation is just as much a risk as it is an opportunity. Bouygues has set ambitious targets Although vaccines are expected to offer a route out of for reducing its CO2 emissions. the crisis in the coming months, building back without What is the thinking behind this pledge? 4 addressing the fundamental problems that make modern society vulnerable to such events would be We cannot vaccinate against the climate crisis, the effects of which are becoming more obvious a reckless act. Tackling these root causes is especially • important if we want to restore trust and foster hope as each year passes. Through our sustainable development strategy, which dates back 15 years, Our pledges for a better world. we have honed our expertise and moved into new lines of business that are more consistent with Our pledges: promote each employee’s career How would you sum up 2020 the environmental challenges facing the planet. development, develop sustainable solutions, simplify for the Bouygues group? We firmly believe that the transition to a low-carbon Last year, we demonstrated just how agile, resilient economy presents an unprecedented opportunity everyday life and help build harmonious communities and responsible we are as a group. We wasted no for all our business segments. Bouygues is at its best p. 36-53 in times of great challenge. This pledge will both time in shifting to new ways of working and rolling out stringent health and safety measures to keep everyone motivate and inspire the creativity of our people. safe – our employees, customers, partners and 5 subcontractors alike. And in France, our construction sites gradually reopened from mid-April, even before What will 2021 hold? • the end of the first national lockdown. Although we hope the world will gradually emerge from the shadow of the pandemic in 2021, its effects Our governance Business picked up quickly again in the second half of will continue to be felt throughout the year. Relying on a particularly strong financial position, the year, which meant we were able to limit the impact the Group will invest to strengthen its business Our Board of Directors and senior management team, of the crisis on Group sales and earnings. Our resilience segments and accelerate their growth. For instance, and our approach to ethics, compliance and risk management can be attributed to our dedicated workforce, Bouygues Telecom will roll out its “Ambition 2026” p. 54-63 our robust financial structure, and to the fact that strategic plan and TF1 will grow Newen’s activity. our business segments all meet people’s vital needs, The prospects for our construction businesses are also and the health crisis is not going to change that. bright, both in France and internationally – especially SEE OUR KEY INDICATORS ON P. 64 in low-carbon construction. Do the changes to the Group’s governance mark the start of a new chapter? We will also step up our efforts to protect health The Bouygues group will soon celebrate its and well-being in the workplace, encourage gender dare Climate In the Vosges du Nord nature reserve, these new cycle paths will take both cyclists 70th birthday. It has been forged by a strong and balance, roll out our Climate strategy and safeguard biodiversity. progress distinctive culture and has only had two Chairmen and pedestrians across the border between and CEOs since its foundation. To meet the challenges Since helping our employees This logo signals what the Bouygues group France and Germany. we face, whether economic, climate-related, social Date of interview: develop their careers is one is doing to preserve resources and protect ON FRONT PAGE: or digital, we wanted to ensure that Bouygues has 17 February 2021 the climate in keeping with its pledge France’s first floating solar farm O’mega1 of the Group’s core pledges, at Piolenc and the biggest in Europe. this visual indicates the initiatives to reduce its carbon emissions at a pace Its 50,000 photovoltaic panels will reduce which allow their talents to flourish. consistent with the Paris Agreement. emissions by 1,096 tonnes of CO2 per year. BOUYGUES • 2020 INTEGRATED REPORT • 1
Climate In 2020, close to 800 Group employees in eight countries attended “La Fresque du Climat”. These were fun and informative workshops on climate-related themes, where they learned about the causes and mechanisms behind climate change and the implications of human activity for health, the planet and the environment. This one took place at Challenger, the headquarters of Bouygues Construction in Saint-Quentin-en-Yvelines, France. 1 BOUYGUES GROUP OVERVIEW Bouygues is a diversified services group operating in strong growth potential markets. Present in over 80 countries, the Group draws on the expertise of its people and on the diversity of its business activities to provide innovative solutions that meet essential needs. 2 • BOUYGUES • 2020 INTEGRATED REPORT BOUYGUES • 2020 INTEGRATED REPORT • 3
Bouygues group overview WHO WE ARE Backed by a shared culture, our five business segments embody four strengths that shape the identity of our unique Group. OUR GROUP OUR BUSINESS SEGMENTS OUR STRENGTHS THE FUNDAMENTALS OF OUR CULTURE Key figures at 31 December 2020 It is the Bouygues CONSTRUCTION BUSINESSES Dedicated group’s firmly-held employees Respect belief that meeting Respect is a key value for the Group because essential day-to-day Bouygues employees bring an unparalleled sense it fosters dedication and cohesion among of dedication, passion and duty to their responsibilities. employees. It shines through every day in our needs with an ethical staff’s exemplary conduct, their commitment Drawing on a strong Group culture, they openly embrace and responsible attitude 100%a 100%a 96.8%a challenge and adhere to high standards of quality for the to keeping their word and to ethical behaviour, and in the care they take to ensure everyone’s helps drive improvement benefit of customers, both individually and as part of a team. safety. For Bouygues, each and every person for society as a whole. 115,055 €26,208m is important. Employees Sales High value-added What we do products and services Trust Make life better every day MEDIA Trust is essential to the running of Bouygues, for as many people The Bouygues group’s business segments put their technical since its business segments enjoy a large as possible amount of freedom in conducting business expertise, experience and capacity for innovation to work and managing operations. Closely related for their customers. They stand out from the competition to respect, trust promotes job satisfaction by offering comprehensive, high value-added solutions and efficiency among employees. 43.7%a in complex infrastructure and sustainable construction. 3,697 €2,082m Employees Sales Spans the entire 2020 KEY FIGURES value chain Creativity TELECOMS The Group’s business segments adhere to high Creativity is what drives the Group towards standards of operational excellence and efficiency ever greater innovation, leading to innovative 129,000 to span the entire value chain. They have become solutions that meet our customers’ expectations employees and help our business segments maintain skilled in incorporating the best internal and external their competitive edge. In addition, creativity worldwide expertise, delivering customised solutions and enriches our employees’ work and galvanises 90.5%a maintaining direct contact with their customers. motivation, commitment and sense of initiative. €34.7bn 9,550 €6,438m Employees Sales Sales A selective long-term Imparting expertise presence worldwide Bouygues’ success depends on the skills and expertise of its people. Learning, developing 3 sectors of activity Equity stake: In addition to its strong presence in France, Bouygues has pursued a long-term and selective and imparting expertise are what drive relations between our people. They also strengthen 5 business segments 8%b expansion into international markets. It has done so by intergenerational bonds, promote job satisfaction and allow employees to develop their talents. taking advantage of only those growth opportunities that meet its risk-management standards. (a) Proportion of share capital held by Bouygues SA. (b) Proportion of share capital held by Bouygues SA at 31 December 2020. At 31 January 2021 it was 6.35%. 81 countries 4 • BOUYGUES • 2020 INTEGRATED REPORT BOUYGUES • 2020 INTEGRATED REPORT • 5
Bouygues group overview GROUP KEY FIGURES IN 2020 Construction businesses continue to grow internationally 80 countries 54% 62% host the Group’s of the headcount of the backlog at People are at the heart of the Bouygues group construction businesses of the construction Bouygues Construction and businesses is outside France Colas is in international markets N°1 64% 84% 19.5% The CAC 40 company of the subsidiaries Turnout in workplace Women managers SALES AND HEADCOUNT with the highest level of outside France have elections in France in the Group OF THE CONSTRUCTION BUSINESSES BY REGION employee share ownership an official employee (up 0.3 points) a (20.3% of the share capital) representative body 53,251 24,099 €12.1bn €6.4bn Robust financial performance 9,471 €4.2bn €34,694m €1,222m €696m Sales Current operating profit Net profit attributable to the Group 11,618 €1bn 16,616 €1,202m €1,981m €2.5bn Free cash flow after WCR b Net debt France Europe (excl. France) Asia – Pacific Africa – Middle East Americas Strong environmental performance A socially-responsible Group MAIN SRI INDICES A- Top 5 AA Euronext Vigeo Eurozone €152m 989a The Group’s score The Group’s position in Rating given by 120 and Europe 120, donated to patronage students awarded a grant by in the CDP’s Climate the Heavy Construction sector the extra-financial FTSE4Good, CDP – Climate, and sponsoring the Francis Bouygues Foundation Change 2020 list ranking of 26 European firms rating agency MSCI MSCI Europe ESG Leaders (of which 462 have graduated) (a) Versus 2019. (a) Since the launch of the Francis Bouygues Foundation in 2005. (b) Excluding 5G frequencies. 6 • BOUYGUES • 2020 INTEGRATED REPORT BOUYGUES • 2020 INTEGRATED REPORT • 7
Bouygues group overview OUR BUSINESS MODEL The Bouygues group’s business model is based on a sustainable use of natural resources and the decarbonisation of its three sectors of activity. Its resilience ensures a long-term future for the Group whilst creating value for its stakeholders. OUR RESOURCES HOW WE CREATE VALUE At 31 December 2020 OUR MACROTRENDS At 31 December 2020 HUMAN CAPITAL OUR CUSTOMERS • 129,000 employees • Diversity and depth of expertise across the Group’s • €34.7bn in sales • Construction businesses: €33.1bn of backlog five business segments Population The climate Digital Changing • Corporate universities providing staff training • TF1: 74 of the top 100 audience rating growth, emergency and technological customer behaviour • Bouygues Telecom: 25 millionh customers urbanisation and extinction transformation and transport of biodiversity ECONOMIC AND FINANCIAL CAPITAL • A stable ownership structure OUR PEOPLE • A strong financial structure • Recurrent free cash flow generation • €6,256m in payroll expenses 75% of sales (€0.8 billion per year a) • 52,000 employee-shareholders BUS A developer, builder and operator of integrated • 21.1% of executive body positions occupied by women i INE solutions for the construction of complex • 100% of employees worldwide covered by BYCare j buildings and infrastructure • 80,165 employees trained NATURAL CAPITAL > The fifth-largest construction group in the world f • 84% turnout in workplace elections in France • A Climate strategy to reduce the Group’s carbon • Top Employer certification k awarded to all footprint business segments • Circular economy initiatives, which are sources of environmental and economic benefits • Biodiversity protection policies • 94% of Bouygues Construction’s sales covered Make life better THE FINANCIAL COMMUNITY by ISO 14001 certification b WHAT every day • €687m in dividends paid out WE DO: for as many • 5.1% dividend yield 19% of sales • €1.83 in net profit per share PRODUCTIVE CAPITAL people A leading provider of mobile • Group: 6% of sales and fixed connectivity solutions ▪ €1.6bn in net capital expenditure c France’s leading TV media group, as possible in France, serving the BtoB • Construction businesses: spanning the entire value chain and BtoC markets ▪ A global footprint: over 40,000 Bouygues Construction (production, broadcasting > Bouygues Telecom is ranked OUR SUPPLIERS AND SUBCONTRACTORS worksites worldwide, plus Colas’ network of 800 profit and digital) second in France for the quality • €22,924 m in procurement spend with suppliers centres and 3,000 materials production units (quarries, > 32.4% share of target audiencee of its mobile network g and subcontractors asphalt mixing and ready-mix concrete plants, • 42.5% of business-segment spend subject a bitumen production plant) to CSR assessments l ▪ Colas: 2.7 billion tonnes of authorised aggregate reservesd ▪ Colas’ Campus for Science and Techniques: the leading private road construction research centre in the world CIVIL SOCIETY (100 engineering design offices and 50 laboratories in France and worldwide) • €2,808m paid in taxes and levies • Media: OUR PLEDGES • €152m distributed to communities ▪ 7 production studios owned by TF1 • Over 20 academic partnerships in France and abroad • 989 grant-holders supported by the Francis Bouygues • Telecom: ▪ 21,000 mobile sites and a diverse portfolio of frequencies Foundation since its creation in 2005 (g) Arcep (French telecoms regulator) survey of the quality of mobile services, 2020. (a) Average over the period 2016–2020. Promote each Develop sustainable Simplify Help build (h) Includes 2.1m customers from EIT. (b) Environmental Management System. (c) Excluding cost of 5G frequencies for €608 million, employee’s career solutions with and everyday life harmonious (i) Executive Committees or equivalent of senior management teams in the Group’s five business segments and in Bouygues SA. of which €6 million of spectrum clearing costs. development for our customers communities (j) A programme guaranteeing a core of employee benefits across all Group companies (d) Colas share; also Colas’ share of an additional 1.3 billion tonnes of potential reserves. worldwide, based on best practice in every country where Bouygues does business. (e) Médiamétrie – Target audience: women under 50 who are purchasing decision-makers. (k) A Top Employers Institute certification programme that supports organisations (f) Based on international sales excluding country of origin in reviewing and improving their working environment. (ENR Top 250 International Contractors, August 2020). (l) Concerns targetable expenditure. 8 • BOUYGUES • 2020 INTEGRATED REPORT BOUYGUES • 2020 INTEGRATED REPORT • 9
Bouygues group overview 2020 Full-year results 2020 results reflect the Group’s resilience during the Covid-19 crisis, with a return to significant profitability in the second half. VALUE CREATION AND FINANCIAL 2020 targets were achieved or exceeded. RESULTS IN 2020 The backlog in the construction businesses reached a record level of €33.1 billion at end-2020, providing good visibility the concerted efforts made by the business segments to organize a rapid restart and make up the shortfall in activity, in compliance of the pandemic. Free cash flow e generation remained robust, at €725 million in 2020, in a context where the Group maintained on future activity. TF1’s audience share with health regulations. Current operating its investment momentum to accelerate remained at a high level, at 32.4% of profit was €1,222 million, down €454 million growth in the coming years (stable net The redistribution of the financial flows generated by the Bouygues group has a women under 50 who are purchasing versus 2019, and current operating capex versus 2019 at €1.6 billion f). positive impact on regional economic development and appeal. Investing in the Group’s decision-makers, and its share increased margin for the year stood at 3.5%. Working capital requirements improved among individuals aged 25 to 49. Group profitability improved substantially substantially over the period as a result of future growth contributes to sustaining this positive impact. Bouygues Telecom maintained good in second-half 2020 as a result of the rapid measures taken by the business segments. commercial momentum over the year, rebound in activity and the adaptation Lastly, the Group has a very robust financial gaining 606,000 new mobile plan a measures taken by the business segments. structure and liquidity. Net debt was customers and adding 604,000 new Net profit attributable to the Group was at a low level of €2 billion at end-2020, FTTH b customers. €696 million versus €1,184 million in 2019. with net gearingg reaching a record low of 17%. Sales were €34.7 billion, a limited 9% decrease In 2020, the Group generated free versus 2019, after a 15% year-on-year drop cash flow after WCR c of €1,202 million, Financial flows generated by the Group in 2020 in first-half 2020. This performance reflects substantially more than in 2019 d in spite € million FINANCIAL RATINGS 31 December 2020 CAPITAL INCREASE/ Suppliers, service providers and subcontractors REDUCTION 22,924 c LONG-TERM OUTLOOK 37 Employees 6,256 Standard & Poor’s A- Negative State and local authorities FLOWS REDISTRIBUTED 2,808 d TO STAKEHOLDERS Moody’s A3 Stable Shareholders 32,994 687 e Banks 167 f Outlook for 2021 Communities 152 g SALES 35,375 a 34,694 The outlook given below assumes that there will be no further deterioration due to the health crisis. Net capital expenditure b TF1 will benefit from a strong and diversified programming • an increase in EBITDA after Leases h (including EIT) of around 1,699 schedule in 2021, which includes drama, entertainment and the 5% linked to higher expenditures related to growth acceleration NET INVESTMENT b Euro 2021 soccer tournament. In a macroeconomic and health in fixed and the improvement in mobile network capacity; 2,640 Financial investment context that remains uncertain, TF1 will leverage its adaptability to: 941 • net capex of €1.3 billion (excluding 5G frequencies) in order • manage as best as possible the impact of economic fluctuations to keep pace with the growth in the mobile and fixed customer on Broadcasting; base and in usage. DISPOSAL OF • grow Newen’s activity on international markets, by generating The “Ambition 2026” plan targets are detailed on page 35 of FINANCIAL ASSETS a significant share of its 2021 sales outside France and with the 241 h this report. 644 platforms, by increasing its backlog with pure players; and Reduction in net debt Relying on a particularly strong financial position, the Group will • refocus the Unify division, strengthening its brands and generating synergies to boost sales and achieve a positive invest in 2021 to strengthen its business segments and accelerate current operating margin in 2021. their growth over the next few years. In 2021, the Group’s sales and earnings should be well above those of 2020, although without In 2021, Bouygues Telecom will roll out the first stage of its strategic reaching those of 2019. In 2022, Group current operating profit plan “Ambition 2026”, accelerating growth in FTTH and in should return to the same level of 2019 or be slightly higher. the mobile segment by integrating EIT. It expects: • organic growth in sales from services estimated at around 5% despite the continued restrictions on travel related to the pandemic, which are having a significant impact on roaming usage; (a) In addition to the financial flows redistributed to stakeholders, net investment (a) Excluding MtoM and EIT. (f) Excluding the cost of 5G frequencies for €608 million, which includes spectrum clearing and the reduction in net debt, this figure also includes a negative amount of (b) Fibre-To-The-Home. costs of €6 million. €500 million relating to (i) the difference between income tax owed and income tax paid, (ii) the change in the working capital requirement, and (iii) other items. (c) Free cash flow after WCR: net cash flow (determined after (i) cost of net debt, (ii) interest (g) Net debt/shareholders’ equity. (b) Includes the first instalment for 5G frequencies of €87 million. expense on lease obligations and (iii) income taxes paid), minus net capital expenditure (h) Current operating profit after taking account of the interest expense on lease and repayments of lease obligations. It is calculated after changes in working capital obligations, before (i) net charges for depreciation, amortization and impairment losses (c) Purchases and other external expenditure. requirements (WCR) related to operating activities and excluding 5G frequencies. on property, plant and equipment and intangible assets, (ii) net charges to provisions and (d) Income tax, social security contributions and other taxes. other impairment losses and (iii) effects of acquisitions of control or losses of control. (d) €815 million excluding Alstom dividend of €341 million in 2019. (e) 2019 dividends paid in 2020, of which €81 million paid to employees. (e) Free cash flow: net cash flow (determined after (i) cost of net debt, (ii) interest (f) Cost of debt and other charges. expense on lease obligations and (iii) income taxes paid), minus net capital expenditure (g) Donations, patronage and sponsorship. FIND OUT MORE and repayments of lease obligations. It is calculated before changes in working capital (h) After changes in the working capital requirement (WCR) and currency effects. > Universal Registration document (Chapter 3 SEFP) requirements (WCR) related to operating activities and excluding 5G frequencies. 10 • BOUYGUES • 2020 INTEGRATED REPORT BOUYGUES • 2020 INTEGRATED REPORT • 11
Climate The new 15-MWp solar farm in Curbans (southern France) is located on the site of a disused quarry. It will generate the annual average power equivalent of 5,000 homes and avoid 1,041 tonnes of CO2 emissions each year. 2 OUR ECOSYSTEM The Bouygues group has pinpointed four macrotrends that have a significant impact on its activities. By focusing on these trends and maintaining regular contact with its stakeholders, it is in a better position to seize growth opportunities in a rapidly changing world. 12 • BOUYGUES • 2020 INTEGRATED REPORT BOUYGUES • 2020 INTEGRATED REPORT • 13
Our ecosystem POPULATION GROWTH, THE CLIMATE EMERGENCY URBANISATION AND TRANSPORT AND EXTINCTION OF BIODIVERSITY MACROTRENDS THAT In 2050, the world’s population will reach 9.7 billion individuals, 68% of whom People the world over are feeling the effects of the climate emergency and pollution – from an increase in extreme will be living in urban environments weather events, to biodiversity loss and more. The burning of PROVIDE OPPORTUNITIES and 16% will be aged over 60a. An ageing population – especially in Europe, fossil fuels is partly to blame. At a time when close to 80% of the energy we use worldwide still comes from fossil sources, China and Japan – and mass urbanisation and when CO2 makes up 75% of greenhouse gas emissions, will alter patterns of consumption and affect there is a pressing need to reduce the use of raw materials Bouygues has identified four macrotrends with the potential to affect its activities. demand for transport. – especially hydrocarbons – and to cut energy consumption, while remaining mindful of the social ramifications of these Since these trends are interdependent, the Group is taking a holistic approach and adapting changes. In order to stabilise atmospheric concentrations its products and services to deliver sustainable solutions to the societal challenges of today. RELATED OPPORTUNITIES FOR BOUYGUES: of CO2, we will need to halve global greenhouse gas emissions by 2030. • Modular and reversible buildings and housing, which adapt more easily to occupants’ changing needs RELATED OPPORTUNITIES FOR BOUYGUES: • Public transport and soft mobility infrastructure, • Low-carbon products and services and buildings that include electro-mobility solutions • Climate change adaptation solutions and limiting • Modular construction the loss of greenfield sites (pollution, etc.) • Urban renovation that emphasises health (including • Development and use of bio-based materials air quality), architectural heritage, inclusiveness and accessibility • Energy efficiency and renewable energy production solutions FABRICE BONNIFET Sustainable Development & Quality Safety Environment Director for the Bouygues group The climate emergency and biodiversity The Covid-19 pandemic has only loss, coupled with urban population accelerated this shift, with green stimulus growth and digitisation, are prompting plans – in France, Europe and beyond – a shift in lifestyles and consumer behaviour. placing the environment firmly on the Likewise, the expectations of our public agenda. The crisis is also exerting stakeholders – especially our customers – mounting pressure on central and local are changing. government finances, forcing them to seek new avenues of funding for Businesses are stepping up efforts their projects. to reduce their greenhouse gas emissions and we are seeing a transition in the energy The current context gives us renewed mixes of countries towards renewable confidence in our business model: energy. At the same time, sustainability that of meeting essential needs for is becoming an increasingly important housing, transportation, communication, factor in users’ buying decisions. information and entertainment. At Bouygues, we see the transition DIGITAL AND TECHNOLOGICAL CHANGING CUSTOMER to a low-carbon economy as a source of TRANSFORMATION BEHAVIOUR opportunity. In recent years, we have been adjusting our products and services with Digital technologies are profoundly altering the way we live Customer expectations and purchasing a clear aim in mind: to help our customers and work. For instance, the roll-out of 5G will make industrial practices are shifting under the combined effect reduce their CO2 emissions. processes more efficient and open new opportunities of natural-resource pressures, urbanisation for simplifying everyday life. and the growth of digital services. EMERGING CHALLENGES FOR BOUYGUES RELATED OPPORTUNITIES FOR BOUYGUES: RELATED OPPORTUNITIES FOR BOUYGUES: • The circular economy, raw materials and waste management • Boosting of the customer experience • Solutions based on circular-economy principles: • Adjustment to climate change reduce, recover, repurpose, reuse, recycle and repair • Solutions for streamlining and optimising the flow • Impact of digital technology and its integration into products and services of data, people, etc. • Products and services geared towards access • New uses and adaptability of business models • Offerings that deliver seamless access to information, rather than ownership • Skills and employability entertainment and services on the move • Greater emphasis on co-design through collaborative platforms • Opportunities to create new activities made These challenges are reflected in the Group’s materiality matrix (see p. 17) possible by new technologies (AI, IoT, etc.) b • Custom-developed products and services and in its Universal Registration Document a. (a) Source: UN (2019). FIND OUT MORE (b) Internet of Things (connected objects). (a) Published on bouygues.com on 18 March 2021. > Chapters 3 and 4 of this report 14 • BOUYGUES • 2020 INTEGRATED REPORT BOUYGUES • 2020 INTEGRATED REPORT • 15
Our ecosystem LISTENING TO Our main CSR challenges OUR STAKEHOLDERS Updated in 2019, the Bouygues group’s materiality matrixa ranks the Group’s main CSR challenges based on their importance for external and internal stakeholders and their impact on its business operations. In this report, Bouygues provides its tangible responses to meet the main expectations expressed by its stakeholders, most notably: Dialogue with internal and external stakeholders serves as an important source of input • Business ethics: Bouygues undertakes to comply with the strictest • Quality of customer and user experience: Bouygues offers when examining strategic options and identifying priority CSR challenges. It also fosters standards when doing business (see p. 60 to 61). customers and users a simplified and enjoyable experience • Climate risk: the Group has identified the impacts of climate (see p. 42 to 49). the creativity of Bouygues’ teams and helps the Group to future-proof its business model. change on its business operations and has responded • Health & safety and quality of life at work: health & safety with a comprehensive, coherent strategy (see p. 24 to 31). is among the Group’s highest priorities. Another is keeping up with its employees’ changing needs (see p. 38 to 41). BOUYGUES GROUP’S MATERIALITY MATRIX 1 Business ethics, respect for Human rights and compliance 2 Climate risk 3 3 Quality of customer and user experience 4 Health and safety, and quality of life at work EXPECTATIONS OF EXTERNAL STAKEHOLDERS 5 The circular economy, raw materials CUSTOMERS SUPPLIERS AND and waste management* Public and private sector customers, SUBCONTRACTORS 1 retail customers, infrastructure 16 * 13 6 Water Industrial partners, large groups, and service users, etc. 7 Adjustment to climate change* intermediate-size businesses, 18 10 * SMEs and start-ups 8 Responsible purchasing and relations How we dialogue: Customer relations * 11 4 9 2 with economic partners team, satisfaction surveys, Customer How we dialogue: contractual relations, committees, collaborative platforms, CSR-performance assessments, 5 * 9 Innovation capacity external social media, blogs and co-innovation and co-development 10 Impact of digital technology and its integration and trade fairs partnerships 6 12 into products and services* Flagship initiatives: p. 42 to 53 Flagship initiatives: p. 22 to 23 and 42 to 53 11 New uses and adaptability of business models* • Bouygues Telecom’s Customer Committee • Publication of the Bouygues Construction 17 WORKFORCE 12 Health impact of products and servicess • TF1: the highest-ranked French entry circular economy purchasing guide 8 14 in the Top 50 best connected brandsa Employees, trade unions, talents • Partnership with NextEnergy, a US start-up developing transparent 7 * 15 13 Use of personal data and cybersecurity How we dialogue: employee consultation 14 Local presence and the socio-economic photovoltaic coatings bodies in operations worldwide, development of regions an extranet site dedicated to career development at Bouygues, in-house 15 Environmental impact of business activities social media, annual appraisals, 16 Skills and employability* employee perception surveys 17 Diversity, equality and social cohesion and more besides. Flagship initiatives: p. 38 to 41 18 Employee dedication and intrapreneurship • 159 collective bargaining agreements IMPACT ON GROUP’S OPERATIONS across the Group (France and abroad), new and renewed Challenges marked with an asterisk (*) are those whose impact is set to increase in the coming years. • In-house virtual events held by all business segments during the Covid-19 lockdown FINANCIAL COMMUNITY CIVIL SOCIETY Bouygues’ contribution to sustainable development goals Shareholders and investors, banks, Citizens, local residents, charities analysts and rating agencies and NGOs, academia and science, public authorities and the media How we dialogue: tailored presentations, It is Bouygues’ policy to help attain the UN Sustainable meetings, investor conferences and How we dialogue: charitable foundations, Development Goals (SDG), with a focus on these five, roadshows, AGMs, regulated literature, conferences, partnerships with NGOs, which are tightly connected with its core businesses. business reports and answering questions community and skills patronage, active from financial and extra-financial engagement in research and education, rating agencies participation in think tanks and non-profit Flagship initiatives: p. 10 to 11 and p. 18 to 35 organisations BOUYGUES.COM • First Group Climate Markets Day event Flagship initiatives: p. 22 to 23 and p. 42 to 53 > Materiality matrix (methodology) FIND OUT MORE held on 16 December 2020 • Roll-out of Com’in, an app that keeps local Scan this QR code > bouygues.com residents informed about nearby construction (app and internet > Universal Registration document, • 570 investors met with management connection required) Chapter 3 SEFP or the Investor Relations team in 2020 sites and gathers their feedback • Creation of the “Smart City and the Common Good” chair in partnership (a) System used to identify and prioritise CSR challenges in line with stakeholder expectations and the impacts on the Group’s business segments. Responses to all material issues (a) Source: BAV 2019 Top 50 awards. with HEC Paris for the Group, along with a methodological note on our materiality matrix, can be found in the Universal Registration Document (published at bouygues.com on 18 March 2021). 16 • BOUYGUES • 2020 INTEGRATED REPORT BOUYGUES • 2020 INTEGRATED REPORT • 17
Climate Intended as a solution to resource scarcity, the Bouygues group teamed up with Suez to design and build the ABC (Autonomous Building for Citizens) demonstrator in Grenoble. ABC is aiming for water and energy self-sufficiency, as well-planned waste management in residential construction projects, where the occupants are the focus of considerations. 3 THE STRATEGY OF THE GROUP AND OF ITS BUSINESS SEGMENTS The Bouygues group and its business segments roll out long-term strategies aimed at seizing the growth opportunities related to the macrotrends in their eco-system and at reducing their carbon footprint. 18 • BOUYGUES • 2020 INTEGRATED REPORT BOUYGUES • 2020 INTEGRATED REPORT • 19
The strategy of the Group and of its business segments GROUP STRATEGY Two core shareholders The Bouygues group aims to create value over the long term and share it Bouygues’ ownership structure is based GROUP OWNERSHIP STRUCTURE on two long-standing core shareholders: at 31 December 2020 with its stakeholders. It has defined a strategic framework through which its business • SCDM, a company controlled by Martin and Olivier Bouygues; and segments roll out their operational strategies in order to fulfil the Group’s mission, Main shareholders Voting rights • its employees, through a number 380,759,842 shares 514,767,427 voting rights which is to make life better for as many people as possible every day. of dedicated mutual funds. At 31 December 2020, 52,000 employees 22.4% owned shares in the Group, making 26% 29.5% Bouygues the CAC 40 company 35.2% The virtuous circle of the Group’s strategy with the highest level of employee share ownership. For half a century, the Group has been offering innovative, 20.3% long-term mechanisms for employee share ownership. 17.1% 27.4% Creating value over the long term 22.1% and sharing it with stakeholders SCDM a Employees Other French shareholders (a) SCDM is a company controlled Foreign shareholders by Martin and Olivier Bouygues. Growing the Group and sharing value Dividend policy forms part of a long-term strategy DIVIDEND PER SHARE 1.7 1.7 1.7 a 1.7 b A strong (€) 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.5 financial structure 1.2 0.9 0.75 Businesses that provide Recurrent 0.5 0.36 0.36 0.36 growth over the long term free cash flow and diversification of activities generation 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 A stable ownership structure that secures the long-term vision (a) Approved by the Annual General Meeting of 4 September 2020. (b) To be proposed to the Annual General Meeting of 22 April 2021. DIVIDEND YIELDa 5.4% 5.1% The Bouygues group’s business segments These features help Bouygues generate the Group’s construction businesses 4.7% 4.5% drive growth over the long term free cash flow over the long term. tie up a small amount of capital and 4.4% 3.9% because they meet essential needs for The value created can then be reinvested generate a high level of cash. As a result, housing, transportation, communication, to grow the Group and shared with gearing, corresponding to net debt over information and entertainment. its stakeholders. shareholders’ equity, stood at 17% at Furthermore, their diversity helps to end-2020. Bouygues also strives to maintain cushion the impact of the less positive a robust financial structure in order to This entire strategy can be rolled out business cycles. In 2020, the Group ensure its independence and preserve over the long term thanks to the stability proved how resilient it is during the its model over time. For example, of Bouygues’ ownership structure. health crisis. (a) Divided per share relative to the closing price 2015 2016 2017 2018 2019 2020 of the previous year. 20 • BOUYGUES • 2020 INTEGRATED REPORT BOUYGUES • 2020 INTEGRATED REPORT • 21
The strategy of the Group and of its business segments RESEARCH AND EMPLOYEE-LED DEVELOPMENT INNOVATION GOALS > to improve GOALS > to share best practices and develop new products and contribute to continuous A STRATEGY OF INNOVATION improvement FOR THE BENEFIT OF USERS PARTNERSHIPS MINORITY INTERESTS GOALS > to co-develop IN START-UPS new products and services GOALS > to identify new and to enhance existing Six sources Bouygues’ strategy Diverse business activities that confer • Finally, blockchain a, by making flows technologies and new business unique strength more secure, will facilitate the creation products and services through of innovation models early on, enhance in the field of innovation The diversity of the Group’s business of new services by simplifying transaction a broad range of partnerships existing products and services processes. For instance, it is currently and draw inspiration from is based on delivering segments unlocks synergies when working being used to ensure more secure, on cross-disciplinary themes that aim agile working methods services that provide real to address a variety of future services. transparent and faster signing of complex This unique structure is an advantage that contracts. benefits to users. The aim bolsters the Group’s competitive position. is to make the daily lives A hallmark of this structure is the cross-entity A rich ecosystem of partners coordination of experts from each To boost its innovation potential, of the Group’s customers, of the business segments when working Bouygues can call on its vast global ACQUISITION OF COMPANIES INTRAPRENEURSHIP partners and employees on themes that require this. This results ecosystem, spanning over 80 countries GOALS > to develop and expand GOALS > to develop new ground-breaking in the faster development of new and bringing together internal the business segments’ activities activities as well as complementary simpler. It is also to technologies such as artificial intelligence and external partners. with new technologies and innovative products and services improve the Group’s and of complex products and services business models such as those related to smart cities. • Two technology intelligence offices productivity and boost (Winnovation in San Francisco Four promising technologies and Bouygues Asia in Tokyo) stakeholder satisfaction • Partnerships with the best universities Bouygues has pinpointed four technologies by creating sustainable that have an impact on its activities: worldwide such as MIT b • Active dialogue with over 1,300 start-ups solutions. • Artificial intelligence (AI) • Investments in promising start-ups through can provide effective decision-support to five institutional funds run by the Group c many of the Group’s business segments. • Participation in forward-looking, For instance, by analysing physical data innovative initiatives such as Futura Mobility, from a site, as well as regulations and which brings together companies environmental factors, AI can optimise operating along the mobility value chain, the building potential of land and facilitate and Impact AI, a think-and-action tank interaction between the stakeholders that investigates the ethical and societal in a property development project issues posed by artificial intelligence and (developers, architects, consultancy sponsors innovative, difference-making firms and local authorities). projects. • The Internet of Things, combined with This structure is fertile ground for generating Big Data, can harvest and analyse data fresh ideas and developing new types on an enormous scale for the predictive of business. identification of high-risk areas on road networks through the analysis of vehicle behaviour. Climate surfaces such as bitumen that absorb the sun’s rays and heat up the air. Positive-energy mixed-use property developments via blockchain To reduce this impact, Colas is developing technology a • With virtual and augmented reality, plant-based binders drawing on the In the Sollys project, in the Lyon Confluence it is possible to interact in real time with principles of green chemistry. These can neighbourhood, 12 buildings have been (a) A data transmission and storage technology. digital elements that have been added It is a decentralised system that offers high levels be used to produce aesthetically-pleasing designed to be self-sufficient in energy. to a live view. For example, brands can of transparency and security. Users connected DECARBONISED AND CONNECTED light-coloured ground surfaces and thus The energy they produce using photovoltaic to a network can share data without the need insert advertising into a television show reduce the temperature in towns and cities. solar panels, a cogeneration heating plant for a central counterparty. URBAN ENVIRONMENTS without interrupting it. With BIM (Building (b) Massachusetts Institute of Technology and from geothermal sources is distributed Information Modelling), 3D can be used to in Cambridge, US. The Bouygues group’s five business Green hydrogen to store in real time between users in the different represent a whole range of data used in (c) Construction Venture at Bouygues Construction, segments are innovating to make urban renewable energies buildings. The system is backed Colas Innovation Board (CIB), Bouygues Immobilier environments smarter, more vibrant, the design and construction of a structure Research and Development (BIRD), One Innovation Bouygues Energies & Services has by blockchain technology. and simulate its behaviour. at TF1 and Bouygues Telecom Initiatives. collaborative and eco-friendly, teamed up with its partner PowiDian to in order to make life better. address one of the challenges posed by (a) A data transmission and storage technology. It is a decentralised system that offers high levels renewable energies – how to store them. of transparency and security. Users connected to Plant-based binders to combat The solutions they are developing enable a network can share data without the need for urban heat islands a central counterparty. this energy to be stored in the form of Temperatures in urban environments are green hydrogen produced by electrolysis. VIDEO (in French only) often higher than in their surrounding areas When required, the energy can > Green hydrogen or in the countryside. This phenomenon, then be supplied from a fuel cell. Scan this QR code called the “urban heat island” effect, Such an innovation can ensure a stream (app and internet is partly caused by dark-coloured ground of reliable and clean energy. connection required) 22 • BOUYGUES • 2020 INTEGRATED REPORT BOUYGUES • 2020 INTEGRATED REPORT • 23
Climate The strategy of the Group and of its business segments OUR CLIMATE STRATEGY Reducing our carbon footprint For scopes 1, 2 and 3a a, Bouygues’ carbon footprint was 15.9 million tonnes of CO2 equivalent in 2020. Most emissions are attributable to purchases by the Group and to the energy consumption of worksites and other installations. The construction businesses account In response to the climate emergency, Bouygues is making a tangible for a decisive part of this result. pledge to reduce its carbon footprint and that of its customers. The Group and each of its business segments will manage the Climate strategy and its objectives with a specific governance structure The Group has adopted a Climate strategy and set targets for reducing its and regular monitoring by Bouygues’ Ethics, CSR and Patronage Committee and Board of Directors (see p. 57 for more). greenhouse gas emissions by 2030 at a pace consistent with the Paris Agreement a. OUR CARBON FOOTPRINT Greenhouse gas emissions Greenhouse gas emissions by sector of activity (scopes 1, 2 and 3aa) by source 4.4% 1.4% 2.7% 2.2% 6.2% 7.2% Materials and equipment Energy b Construction OLIVIER ROUSSAT 15% Transport of goods Telecoms Chief Executive Officer, Investments and fixed assets Media Bouygues group Waste Business travel 94.2% 66.7% Is Bouygues’ commitment to So, while reducing emissions linked to our purchases and other upstream the climate a recent development? operations is vital, we also recognise that Around 15 years ago, the Group initiated downstream sources – the customers its decarbonisation strategy by focusing and users of our products, services on offering low-carbon solutions to and infrastructure – are often more its customers. For instance, we were emissions-intensive. amongst the first to design positive-energy buildings and undertake extensive OUR 2030 GREENHOUSE GAS EMISSIONS REDUCTION TARGETS renovations to comply with exacting What challenges and opportunities sustainable construction certifications. does your Climate strategy present? But we understand that we need to We are seeing a growing understanding ramp up our efforts if we are to meet the of environmental issues among REFERENCE YEAR SCOPES 1 AND 2 SCOPE 3A SCOPE 3Bc challenges of the climate emergency and our customers. And although the degree demonstrate the strength of commitment of climate awareness still differs from our stakeholders expect from us. country to country, we are certain that Colas 2019 -30% -30% n.a. This is why, towards the end of 2020, the transition to a low-carbon economy we set ourselves ambitious yet realistic will be a fertile source of business targets for reducing our greenhouse opportunities. gas emissions. If we are to capitalise on these opportunities, Bouygues Construction 2019 -40% -30% n.a. we can leverage our already proven What is distinctive techniques, but we will also need to change the way we design, build about Bouygues’ approach? and operate in unprecedented ways. Bouygues Immobilier 2020 -32% -32% -32% First and foremost, our business segments For Bouygues, the low-carbon transition share the same determination to address is a chance to innovate more and go the climate emergency, regardless even further in reshaping our business Bouygues Telecom 2020 -50% -30% -30% of the nature of their operations or models. Our success will depend on our their climate risk exposure. The diversity ability to bring all our stakeholders along of our businesses means we are able on this journey. We also have a strong to offer alternative low-carbon solutions attachment to environmental protection TF1 2019 -30% -30% n.a. and raise awareness of climate change across our workforce, especially among across all levels of society. our younger staff. So our Climate Also, our five business segments strategy will help to instil more sense n.a.: not applicable have pledged to act on both direct of purpose to their work and drive and indirect sources of emissions. employee loyalty. (a) The Paris Agreement aims to strengthen the global response to the threat of climate change by keeping the average (a) Scope 1 (direct emissions), scope 2 (indirect emissions related to energy, especially the production of electricity and of heat) and scope 3a (other indirect upstream emissions). global temperature rise well below 2° C above pre-industrial levels and by pursuing efforts to limit the temperature (b) Energy consumption (on-site combustion); consumption of electricity, steam, heat or refrigeration; and emissions related to the energy production process. increase to 1.5° C above pre-industrial levels. (c) Scope 3b: other downstream indirect emissions. 24 • BOUYGUES • 2020 INTEGRATED REPORT BOUYGUES • 2020 INTEGRATED REPORT • 25
Climate The strategy of the Group and of its business segments Strategy for decarbonising the construction businesses COLAS COLAS’ DRIVERS Colas has a large environmental footprint to cut its direct emissions generated by in these segments and forging partnerships • Reduce direct emissions from plant and industrial of low-carbon concrete, in-place recycling of road due to the nature of its business activities. asphalt mixing plants, plant and vehicles; as it seeks to become a leader in multimodal activities: transition to a decarbonised fleet of machines pavement, the production and use of bio-based Purchases of goods (raw materials, development and promotion of low-carbon transport. It is also present in the renewable and vehicles (biogas, green hydrogen, electricity); materials, and renewable energy generation projects. construction materials, etc.) and services products, techniques and solutions; energy sector, with a particular focus switch to alternative modes of transport (rail freight, essential for its activity (scope 3a) account and contribution to carbon neutrality and on green hydrogen. In addition, Colas is etc.); monitor the idling rate of plant and equipment; • Reduce the greenhouse gas emissions of customer-users: for the majority (over 65%) of the greenhouse the reduction of greenhouse gas emissions continuing to develop products and services equip 50% of its fleet with on-board data collection deploy solutions for the planning and regulation gas emissions in its carbon footprint. generated by customers and users. to help urban and rural communities systems by 2024; monitor the energy consumption of worksite flows in urban environments, and for the By taking action in these areas, Colas mitigate and adapt to climate change, of asphalt mixing plants; decarbonisation of electricity management of mobility flows and worksite phasing; Objectives and action plan is aiming for a 30% reduction in direct, including environmental engineering used; use innovation in processes. introduce preventive management of road networks; indirect and induced emissions (scopes 1, and infrastructure maintenance solutions, optimise infrastructure usage; research and develop Coordinated by a Carbon Strategy committee, 2 and 3a) by 2030. as well as alternatives to the loss • Reduce the carbon intensity of products and materials: carbon capture and storage methods. Colas’ Carbon roadmap comprises of greenfield sites. increase the share of low-carbon binders for roads; 24 pledges monitored by indicators that • Raise awareness and train employees. Business opportunities increase the share of warm asphalt mixes to 50% by either already exist or are being created. 2030; increase the production of semi-warm and cold Actions are structured around four priorities: The coming years will bring significant asphalt mixes; increase the share of recycled materials integration of climate issues into strategy; growth in rail, shipping and river transport. in asphalt mixes to 18% by 2024; step up the use improvement of energy efficiency in order Colas is building on its established position BOUYGUES CONSTRUCTION BOUYGUES CONSTRUCTION’S DRIVERS Sources upstream and downstream In pursuit of these goals, the company and services. Bouygues Construction’s • Foster a low-carbon mindset in-house: provide training • Reduce the greenhouse gas emissions of infrastructure of its value chain, such as IT installations, is working to reduce the carbon intensity integrated solutions span the entire value in climate issues to all employees (clerical, technical, users: work together with customers on achieving freight transport and purchases of building of its operations, as well as boosting and chain, from decarbonised energy (nuclear, supervisory and managerial staff); include a section the low-carbon transition of operations; develop solutions products and materials, account for over promoting its expertise in order to meet wind, solar and hydrogen), to energy dedicated to carbon in all vetting committees and for the production and distribution of decarbonised 90% of Bouygues Construction’s total the challenges of the energy transition. efficiency, renovation and rehabilitation, finalisation reviews for all Bouygues Construction projects. energy (nuclear, wind, solar and hydrogen), carbon emissions. Aside from the carbon Bouygues Construction is aiming to foster and low-carbon mobility. for the energy efficiency and sustainability of buildings footprint of its own operations, Bouygues a low-carbon mindset among all its • Reduce direct emissions: limit business travel; increase and neighbourhoods (zero-carbon neighbourhoods Construction also has a significant influence employees and to nurture the same the share of green vehicles to 90% of the fleet by 2030; in the operation phase, positive-energy buildings, on emissions throughout the lifecycle mentality among its customers by reduce the carbon footprint of IT by 15% by 2025; remote energy performance management solutions of the structures that it builds (scope 3b). promoting low-carbon solutions that reduce energy consumption at sites and worksites for buildings), for renovation, and for low-carbon mobility fit their requirements. (timber worksite cabins, connected worksite cabins, (electric vehicle charge points, low-carbon transport Objectives and action plan remote management of energy use, decarbonised energy). infrastructure such as metro and tram systems). As part of its drive to cut greenhouse gas Business opportunities • Reduce the carbon footprint of purchases: develop emissions by 2030, Bouygues Construction The low-carbon transition is an opportunity action plans for priority packages (steel, façades, etc.); is targeting a 40% reduction in direct and to grow Bouygues Construction’s business reduce the carbon intensity of cement by 40% by 2030; indirect emissions (scopes 1 and 2) and a 30% through low-impact, high value-added increase the share of timber construction projects. decrease in induced emissions (scope 3a). offers in construction, civil works, energy BOUYGUES IMMOBILIER BOUYGUES IMMOBILIER’S DRIVERS Bouygues Immobilier calculates its carbon footprint by considering For this reason, Bouygues Immobilier is reviewing all its products • Design and roll out decarbonised products and services: • Develop responsible purchasing based on thresholds: CO2 emissions from both direct and indirect (upstream and and services in order to factor in the carbon criterion. Other use new building methods; improve the energy efficiency addition of the Carbon criterion to the Quality-Cost- downstream) sources. The results reveal a strong correlation measures include going further on responsible purchasing, training of buildings; deploy low-carbon products and services Delivery trio; an inventory of all FDES d documents; between its footprint and its residential property business, staff, and rolling out new eco-design tools for its projects. for commercial and residential properties and urban sourcing of decarbonised materials and equipment; which accounts for around 90% of its total emissions. environments; roll out the “Carbon guarantee” service; greening of fixtures catalogues; framework contracts Business opportunities develop new renovation and rehabilitation solutions. for life-cycle analysis services Objectives and action plan The low-carbon transition presents a wealth of opportunities for • Improve intensity and quality of use: develop shared • Measure and develop tools: creation of “low-carbon Bouygues Immobilier is aiming for a 32% reduction across its direct, Bouygues Immobilier, from developing new building methods such living spaces, reversible buildings and passive comfort technical factsheets” and a “Carbon calculator” for indirect and induced emissions (scopes 1, 2, 3a and 3b). In pursuit as timber and low-carbon concrete, to capitalising on the trend systems; safeguard biodiversity; construct buildings buildings and entire neighbourhoods, which will optimise of this goal, which is consistent with the recommendations of for more energy-efficient buildings. The company offers a range of with integrated mobility solutions. the technical performance/carbon performance/cost France’s National Low-Carbon Strategy and with the requirements ground-breaking, low-carbon products and services for improving trio; Carbon reporting for operations of the Paris Agreement, it will leverage the latest construction quality of life in dense urban environments, adapting buildings • Strengthen the teams: low-carbon training methods and align its operations with France’s new environmental to new practices like coworking b and coliving c, and enhancing for all employees, creation of a carbon taskforce regulations (RE2020) a. Yet the company cannot achieve occupant comfort, as well as renovation and rehabilitation to prepare them for the RE2020 a regulation its targets through these external drivers alone. solutions for commercial and residential properties. (d) A French standardised document that shows the results of a product’s life (a) New environmental regulations that apply to all new housing built in France (b) Third places available to self-employed people who do not necessarily work (c) Dwellings with private areas and areas shared with other residents, cycle analysis as well as health information. It is used to calculate from 1 January 2021. in the same field, designed to encourage exchange and well-being at work while combined with services such as internet and laundry. the environmental and health performance of an eco-designed building. reducing commuting. 26 • BOUYGUES • 2020 INTEGRATED REPORT BOUYGUES • 2020 INTEGRATED REPORT • 27
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