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BRITISH CHAMBER OF COMMERCE IN CHINA - MARKET ENTRY GUIDE 2021 - British ...
BRITISH
CHAMBER OF
COMMERCE
IN CHINA
MARKET
ENTRY
GUIDE
2021
BRITISH CHAMBER OF COMMERCE IN CHINA - MARKET ENTRY GUIDE 2021 - British ...
Table of Cotents

                     About Us                                                                                                                                                                          2
                     Foreword                                                                                                                                                                          3
                     UK trade with China                                                                                                                                                               6
                     China opportunities                                                                                                                                                            10
                     Laws and regulations on trade and investment                                                                                                                                   16
                     Tips for market strategy                                                                                                                                                       20
                     Key Chinese Leaders for Business                                                                                                                                               22
                     Key British leaders for business                                                                                                                                               26

Market Entry Guide
                     BritCham China Advocacy                                                                                                                                                        31
                     BritCham China events                                                                                                                                                          34

  and Directory      BritCham Membership
                     Member Directory and 8 things to know
                                                                                                                                                                                                    36
                                                                                                                                                                                                   44
                                  Banking                                                                                                                                                           46

                                  Construction & Property                                                                                                                                           48

                                  Education & Training                                                                                                                                              52

                                  Financial & Professional Services                                                                                                                                 56

                                  Freight, Logistics and Relocation Services                                                                                                                         62

                                  IT & Telecommunications                                                                                                                                           64

                                  Intellectual Property                                                                                                                                              68

                                  Legal Services                                                                                                                                                     70

                                  Market Advisory                                                                                                                                                    72

                                  Marketing & Communications                                                                                                                                         78

                                  Translation & Interpretation                                                                                                                                       82

                     © 2021 by the British Chamber of Commerce in China, all rights reserved. This report may not be reproduced either in part or in full without the prior written consent of the British
                     Chamber of Commerce in China. While all efforts have been made to ensure the accuracy of this document, the British Chamber of Commerce in China does not assume legal liability or
                     responsibility for the accuracy or completeness of the information provided within.
BRITISH CHAMBER OF COMMERCE IN CHINA - MARKET ENTRY GUIDE 2021 - British ...
Market Entry Guide and Directory
About                                           independent, not-for-profit organisation
                                                with a strong and diverse membership.
                                                                                                 support sustainability and positive social
                                                                                                 engagement.
                                                                                                                                                  Foreword
the British                                     With decades of business experience
                                                in China, we bring the British business          Our advocacy work centres annually
                                                                                                                                                  Managing Director of the British Chamber of Commerce in China

Chambers of                                     community together and help them
                                                thrive in one of the world’s most
                                                                                                 around two key initiatives: the British
                                                                                                 Business in China: Sentiment Survey, and                                                     This market entry guide and directory exists   This guide completes the triangle from

Commerce in                                     important markets.                               the British Business in China: Position
                                                                                                 Paper. The former takes the pulse of British
                                                                                                                                                                                              for one simple reason: to support British
                                                                                                                                                                                              businesses; giving insight and support to
                                                                                                                                                                                                                                             understanding challenges, advocating
                                                                                                                                                                                                                                             for change and now pushing for further

China                                           Our chambers across Beijing, Shanghai,
                                                Guangdong and Southwest China build
                                                                                                 businesses in China on a series of issues,
                                                                                                 including their reflections on the past year’s
                                                                                                                                                                                              British companies based in the UK that
                                                                                                                                                                                              are considering expanding to China and
                                                                                                                                                                                                                                             sustainable growth for British business
                                                                                                                                                                                                                                             in China, utilising British support and
                                                a community for member companies                 business environment, their most pressing                                                    highlighting British companies in China        expertise.
                                                through social and learning events across        market access issues and their views on                                                      who offer world-class services.
                                                the country. Through our British Business        current events that affect their business.
The British chambers of commerce in China       Awards, we recognise individuals and             Our Position Paper lays out the key                                                          The British Chamber of Commerce in
                                                                                                                                                                                              China is the independent voice of British      Steven Lynch
are the voice of British business in China;     companies who represent excellence in            recommendations of BritCham’s collective
                                                                                                                                                                                              business in the largest and most dynamic       Managing Director
a collective of membership organisations        innovation, enterprise and endeavour             membership for the UK and China
                                                                                                                                                                                              market on earth. Recent years have seen a      British Chambers of Commerce in China
providing advocacy, business support            in the British and Chinese business              governments to improve market access for
and networking opportunities for British        communities; while the annual Social             British companies in China.                                                                  considerable shift in the approach for the
business in China. We operate as an             Impact Awards celebrate companies that                                                                                                        chamber that measures the pulse of British
                                                                                                                                                                                              business through the annual sentiment
                                                                                                                                                                                              survey and subsequently advocates
Sustaining Members                                                                                                                                                                            strongly for positive change through the
                                                                                                                                                                                              annual position paper.
We would like to thank our sustaining members for their consistent support of the Chamber in all its activities and efforts.

                                                                                                                                                  Director General of the British Chambers of Commerce

                                                                                                                                                                                              I am delighted to present this Market Entry    understated. However, although the China
                                                                                                                                                                                              Guide on behalf of the British Chambers        market presents numerous opportunities
                                                                                                                                                                                              of Commerce in the UK. We hope that            for UK businesses, there exist a number of
                                                                                                                                                                                              this guide will continue to promote a          misunderstandings and uncertainties about
                                                                                                                                                                                              strong UK-China business relationship and      the process of entering and accessing this
                                                                                                                                                                                              encourage UK businesses who are looking        great market.
                                                                                                                                                                                              to invest in China.
                                                                                                                                                                                                                                             Shining a light on the key investment
                                                                                                                                                                                              The Chambers which make up our network         sectors, business culture and the regulatory
                                                                                                                                                                                              are trusted champions of businesses,           environment of China, this Market Entry
                                                                                                                                                                                              places, and global trade. We represent         Guide provides ‘down-to-earth’ and up-to-
                                                                                                                                                                                              tens of thousands of UK businesses of          date information for businesses looking to
                                                                                                                                                                                              all shapes and sizes, located across all       invest, and is supported by the advice and
                                                                                                                                                                                              continents of the world. We aim to help        expert knowledge of the British Chamber
                                                                                                                                                                                              firms achieve more and build relationships     in China’s extensive business network of

Supporting                                      We would like to acknowledge the following organisations for their support in the creation
                                                                                                                                                                                              on every level, in every region and nation     companies. We hope that this guide allows

Organisations                                   and publication of this guide:
                                                                                                                                                                                              of the UK and beyond.                          our members across the world to further
                                                                                                                                                                                                                                             understand and successfully navigate the
                                                                                                                                                                                              In 2019, UK direct exports of goods to         complex China market.
                                                                                                                                                                                              China reached £30.7 billion, making China
                                                                                                                                                                                              the UK’s 6th largest export destination;
                                                                                                                                                                                              at the same time, UK exports of services       Dr Adam Marshall
                                                                                                                                                                                              and investment into China also greatly         Director-General
                                                                                                                                                                                              expanded, thus the business relationship
                                                                                                                                                                                                                                             British Chambers of Commerce
                                                                                                                                                                                              between the UK and China cannot be

2                                                                                                                                                                                                                                                                                       3
BRITISH CHAMBER OF COMMERCE IN CHINA - MARKET ENTRY GUIDE 2021 - British ...
Market Entry Guide and Directory
About the British Chambers of Commerce
Global Business Network

     [space for the title sponsor advertisement]

For 160 years our business has been
helping UK businesses grow and trade
successfully across the world.

The British Chambers of Commerce
Global Business Network is comprised of
member British Chambers of Commerce
and business groups that are located
across all continents of the world and
directly linked to Chambers of Commerce
in every region of the UK.

4                                                                             5
BRITISH CHAMBER OF COMMERCE IN CHINA - MARKET ENTRY GUIDE 2021 - British ...
Why?                         What?                      How?                   Who?                       Where?                   When?                                                                                                            Market Entry Guide and Directory

Capital:
Beijing
                 Nominal GDP growth, 2020: 2.3%                      The UK has welcomed the economic transformation and
                                                                     development of China over the past few decades. China today is
                                                                                                                                                      Potential                                     UK expertise in Better
                 Real GDP growth, 2020: 1.9%
Official
                                                                     the world’s second largest economy, the dominant manufacturer and
                                                                     trader in goods, the second largest consumer of commodities and
                                                                                                                                                      growth                                        demand          business
                 Nominal GDP per capita, 2020:
Language:
Mandarin
                 RMB 72,000 (GDP 8,000)
                                                                     recipient of foreign direct investment (FDI), and the largest holder of
                                                                     foreign exchange reserves.                                                       China’s ongoing economic growth has
                                                                                                                                                                                                                    environment
                                                                                                                                                                                                    With growing purchasing power, China’s
Chinese                                                                                                                                               caused an increase in average household       increasingly affluent middle class is now
                 Unemployment rate, 2020: 5.6%
Currency:                                                            China’s importance as a UK trading partner                                       and disposable income. In 2020, China’s       increasingly placing value in the quality of   In recent years, China has implemented
                                                                                                                                                      middle class consisted of 734 million         goods and services, particularly in that of    a wide range of trade and investment
¥ Yuan (RMB)
                 Consumer inflation rate, 2020: 2.9%                 has increased steadily since 2004, with both                                     people (51% of the total population),         imported goods. Products made in Britain       liberalisation and facilitation policies
Time zone:                                                           imports and exports increasing consistently.                                     and annual disposable income per capita       are widely perceived to be high quality,       including the Foreign Investment Law
GMT+8                                                                                                                                                 in urban households was approximately         and Chinese companies have traditionally       (FIL), and has also updated the ‘Negative
                                                                     As of 2020, China is the UK’s third largest                                      RMB 44,000 (GBP 4800). Spending in            been keen to establish connections with        List’, thereby increasing the number of

                                                                     trading partner, rising from fifth in 2019                                       education, culture and recreation across      UK companies for services, especially in       Chinese industries that are open to foreign
                                                                                                                                                      urban and rural areas accounts for 9.6% of    sectors where the UK is a global leader. In    investment. These measures are a positive
                                                                     due to a decrease in the UK’s trade with                                         all household expenditure.                    2020, the UK’s exported services to China      first step towards creating a more level

                                                                     France and the Netherlands.                                                      Second and third tier cities in Central and
                                                                                                                                                                                                    included included education services,          playing field for foreign and domestic
                                                                                                                                                                                                    financial services, legal, accounting,         businesses. Between 2015 and 2020, China
                                                                                                                                                      Western China are gaining significant         advertising, research and development,         has moved from 80th to 31st in the World
                                                                                                                                                      momentum, boasting higher population          architectural, engineering and other           Bank’s ‘Ease of Doing Business’ ranking.
                                                                                                                                                      growth than eastern cities. Currently, more   professional and technical services valued
                                                                                                                                                      than 300 million people live in second and    at GBP 6 million (RMB 55 million).
                                                                                                                                                      third tier cities, a number which continues
                                                                                                                                                      to grow, largely as a result of mass
    50.0                                                                                                                                              migration from the countryside.
                                                                                                                                                                                                                                                                              Imports
                                                                                                                                                      China is on a path to strong economic
                                                                                                                                                      recovery from the effects of COVID-19,
                                                                                                                                                      and was the only country to post economic
                                                                                                                                                      growth in 2020. British companies also
    40.0                                                                                                                                              invested more in China in 2020 than in
                                                                                                                                                      2019, and many opportunities in the
                                                                                                                                                      market exist for the UK.

    UK trade with China
    1999-2018
    Goods and services, £ billions                                                                                                                                                                                                                                            Exports

    This graph shows the gradual increase in UK imports from and
    exports to China between 2000 and 2018, and China’s increasing
    importance as a UK trade partner.

    10.0

6                                                                                                                                                                                                                                                                                              7
    2000           2001              2002        2003           2004               2005            2006            2007             2008       2009      2010            2011            2012          2013             2014            2015          2016            2017           2018
BRITISH CHAMBER OF COMMERCE IN CHINA - MARKET ENTRY GUIDE 2021 - British ...
Market Entry Guide and Directory

    Nothing Ventured,
    Nothing Gained
    In mainland China there are 530,100 schools and universities;
    282 million students ; 17,320,300 full-time teachers. There is
    also an insatiable thirst for learning and a widespread belief in
    the quality of British education.

    Venture empowers British education in China through
    research, events, marketing, PR, partnerships and
    business development.

    ventureeducation.org
    contact@ventureeducation.org
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BRITISH CHAMBER OF COMMERCE IN CHINA - MARKET ENTRY GUIDE 2021 - British ...
Why?                    What?                           How?                   Who?                   Where?                      When?                                                                           Market Entry Guide and Directory

What are the
opportunities?
                                                As it enters a new era of                     In the Sentiment Survey 2020-2021,
                                                development with the                          49% of the UK businesses declared an
                                                commencement of the next                      optimistic outlook for their sector for the
                                                14th Five Year Plan, China’s                  next year, while 44% of businesses reported
                                                economy will increasingly                     that they intended to increase investment
                                                                                                                                                                                                                   Education
                                                focus more on the quality                     in their operations in the Chinese mainland.     Automotive                      Built Environment Services
                                                                                                                                                                                                                   - Early years (0-3)
                                                than the quantity of growth,                  Due to economic pressures caused by
                                                                                                                                               - Connectivity                  - UK standards, institutions        - Partnership
                                                and move towards more                         the COVID-19 outbreak, many industries
                                                                                                                                               - Premium and luxury vehicles   and education                       - EdTech
                                                tech-intensive, high-value and                slightly shifted from an optimistic to neutral
                                                                                                                                                                               - Prefrabrication
                                                value-added production.                       outlook for 2021. The one exception is the
                                                                                                                                                                               - Higher value service provision
                                                                                              financial and professional services sector,
                                                                                              which remains optimistic.
                                                China’s economic transformation, changing
                                                demographics and the rapid pace of            Nevertheless, as China’s economy
                                                technological innovation continue to create   continues to recover from the effects of
                                                positive trends for business in China and     COVID-19, we expect a strong rebound in
                                                offer ample opportunities for UK firms,
                                                especially in the high-end industries
                                                                                              all sectors as we enter a ‘new normal’.                   Leading sectors and
                                                like healthcare, information technology,
                                                engineering and luxury goods.
                                                                                                                                                        opportunities
                                                                                                                                                        for UK exports and
                                                                                                                                                        investments                                                Food and Beverage
                                                                                                                                                                                                                   - E-commerce platforms
                                                                                                                                                                                                                   - Growing interest in premium
                                                                                                                                                                                                                   spirits

What are the regulatory Key cross sector issues
challenges?             to be aware of
Given the substantial impact it has had on businesses and              Cybersecurity and IT restrictions
economies around the world, it will come as no surprise that
more than three quarters of companies report that they estimate        Accessing and moving company finances
COVID-19 will continue to have a negative impact on their
                                                                       Competition with state-owned enterprises                                Financial Services              Pharmaceuticals and Healthcare      Travel and Tourism
prospects for 2021, making it the trend of most concern for British                                                                            - FinTech                       - Free trade zones                  - Post-COVID travel resumption
businesses in China by a significant margin. This is followed by       Employing foreign staff                                                 - Internationalisation of the   - Healthcare technology             - Luxury experiences
UK-China tensions, which one in five companies believe will have                                                                               renminbi
a strong negative impact on their operations, and in third place,      Alignment with international standards
rising protectionism.
                                                                       Enforcement of laws and regulations

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BRITISH CHAMBER OF COMMERCE IN CHINA - MARKET ENTRY GUIDE 2021 - British ...
Why?                       What?                               How?           Who?                   Where?                   When?
                                                                                                                                            Most followed celebrities on Weibo                                                                    Market Entry Guide and Directory
                                                                                                                                            as of June 2020 (by no. of followers)
Get to know China - TOP 5s
For companies thinking of entering the Chinese market, the sheer scale can seem incredibly terrifying. But here are some numbers to help
break it down.

Highest grossing films                                                Bestselling novels
of 2019 (US$)                                                         of 2019
                                                                                                                                            Xie Na                         He Jiong                        Yang Mi                         AngelaBaby                      Chen Kun
                                                                                                                                            123.81 million                 111.88 million                  103.96 million                  100.31 million                  94.21 million
1. Ne Zha                                                             1. To Live
714.75 million                                                        by Yu Hua

2. The Wandering Earth                                                2. Short Stories from the Notebook of
668.72 million                                                        a Grave Robber’s Chronicles                                           Most visited international travel destinations
3. Avengers: Endgame
                                                                      by Nanpai Sanshu                                                      in 2018
607.25 million                                                        3. Ordinary World
                                                                      by Lu Yao
4. My People, My Country
445.43 million                                                        4. The Three-Body Problem
                                                                      by Liu Cixin
5. The Captain
414.27 million                                                        5. The Dark Forest
                                                                      by Liu Cixin
As of March 2020, ‘Avengers: Endgame’ has been ranked                                                                                       1. Japan                         2. Thailand                      3. Russia                         4. Vietnam                       5. Korea
No.1 highest-grossing film of all time, and China’s domestic
grossing figures accounted for 22% of the global figure.
                                                                                                                                            In 2018, a total of 149.72 million outbound international trips were made by Chinese tourists, an increase of 14.7% from the previous year.

Largest restaurant chains                                             Most used apps                                                       Most popular luxury brands                                                         Most streamed games
in 2018 (by no. of outlets)                                           (by monthly active members)                                          in 2019 (by Digital IQ)                                                            of 2019 (by streaming hours/month)

                 1. KFC                                                              1. WeChat (social media)                                                         1. Louis Vuitton                                                                      1. League of Legends
                 5,602                                                               983.18 million                                                                   145                                                                                   909,657

                 2. Starbucks Coffee                                                 2. QQ (social media)                                                             2. Bulgari                                                                            2. PlayerUnknown’s Battlegrounds
                 3,300                                                               788.53 million                                                                   144                                                                                   522,788

                 3. McDonald’s                                                       3. Taobao (e-commerce)                                                           3. Cartier                                                                            3. World of Warcraft
                 2,600                                                               756.24 million                                                                   141                                                                                   490,364

                 4. Dico’s                                                           4. Alipay (financial services)                                                   4. Gucci                                                                              4. Honor of Kings
                 2,300                                                               698.56 million                                                                   134                                                                                   469,326

                 5. Pizza Hut                                                        5. iQIYI (video streaming)                                                       5. Montblanc                                                                          5. Counter-Strike:
                 2,214                                                               624.56 million                                                                   129                                                                                   Global Offensive
12                                                                                                                                                                                                                                                          191,100                         13
BRITISH CHAMBER OF COMMERCE IN CHINA - MARKET ENTRY GUIDE 2021 - British ...
Market Entry Guide and Directory

What are some key                                                              expressions
                                                                            to understand business in China?

 1                                     3                                    5                                   7                                    9                                     11
             天高皇帝远                                  吃苦                                  差不多                                   人情                                枪打出头鸟                               买卖不成仁义在
         tiān gāo huáng dì yuǎn                     chī kǔ                            chà bù duō                             rén qíng                       qiāng dǎ chū tóu niǎo               mǎi mài bù chéng rén yì zài

         The mountains are high,              Eating bitterness                       Pretty much                    Warmth and hospitality                   Shoot the bird which             The relationship remains even if
       and the emperor is far away                                                                                                                               takes the lead                       a deal is not made

                                       It implies remarkable capacity        Especially in business, people     As opposed to some more
     This indicates that much          for discipline and hard work.         tend to leave space for each       direct Western cultures, often       In China, business people             Don’t let the business hurt the
     administrative and executive                                            other and avoid being definite,    when doing business in China,        will be uncomfortable with            friendship. Plan for the long term.
     work relies on local structures                                         leaving things a bit ambiguous     a meeting might begin with           bragging or “tooting your own
     instead of the central                                                  in case things develop in          smaller acts of hospitality like a   horn” too much. If you are too
     government.                                                             another direction.                 chat or some tea.                    obvious about it, you might
                                                                                                                                                     attract backlash.

                                       4
                                                                                                                                                                                           12
                                              给人一个台阶
 2                                            Gěi rén yī gè tái jiē         6                                   8                                    10                                            不管白猫黑猫,
                                                                                                                                                                                                  抓到老鼠就是好猫
                                           Giving someone a step to
                  面子                              walk down
                                                                                         关系                          识时务者为俊杰                                      人走茶凉                          Bù guǎn bái māo hēi māo,
                 mìan zǐ                                                                 guān xì                    shí shí wù zhě wéi jùn jié                 Rén zǒu chá liáng             Zhuā Dào lǎo shǔ jiù shì hǎo māo

                   Face                You don’t have to push people                  Connections                   The wise read the situation               Tea gets cold when                 The wise read the situation
                                       to the wall, and it’s better to to                                                 before acting                          people leave                          before acting
                                       give someone an out to avoid
     In Chinese business culture:      stalemate in negotiations.            In Chinese business culture:
     This refers to the pride and                                            Who you know is very important                                              It means that it is much harder   There is no one way to reach your
                                                                             when it comes to doing             Consider all circumstances
     dignity of businessmen, and                                                                                                                         to accomplish something           goal; think outside the box.
                                                                             businesses in China. While it is   before you act. It’s best
     implies the importance of                                                                                                                           when relationships grow cold,
                                                                             important to develop a social      to understand the policy
     preserving reputations when                                                                                                                         for example when people
                                                                             and professional network, you      environment and business
     doing businesses in China.                                                                                                                          leave their position or move
                                                                             should also care about the         climate in China before making
                                                                                                                                                         away from you. Remember to
                                                                             quality of your connections.       a big decision.
                                                                                                                                                         keep in touch with people.

14                                                                                                                                                                                                                               15
BRITISH CHAMBER OF COMMERCE IN CHINA - MARKET ENTRY GUIDE 2021 - British ...
Why?    What?    How?                           Who?                  Where?      When?   Foreign                                                                       Market Entry Guide and Directory
                                                                                                                           On January 1st 2020, the new Foreign Investment Law of the People’s Republic of
                                                                                          Investment                       China took effect. The FIL established a new legal framework for the management

                                                                                          Law (FIL)                        and promotion of foreign investment in China. This has led to a number of related
                                                                                                                           papers and regulations aimed at implementing, clarifying and explaining the law.

How to thrive   While China’s huge market offers abundant opportunities to UK
                companies, businesses also need to keep up with the complexity
                                                                                          You are considering            Regulation on the Implementation of the

                                                                                                                                                                                                                             01.01.2020
                                                                                                                                                                      This provides additional details and clarity
in China?       of China’s rapidly developing market. Business works to
                radically different rhythms and structures in China, and it can           investing in any business in   Foreign Investment Law                       on provisions and principles to guide

                sometimes be hard to distinguish the real opportunities                   China                          (The Implementing Regulation)                implementation of the FIL

                on the table. Knowing the underlying parameters is
                crucial to success, and this section will highlight some
                                                                                          You are making decisions       Special Administrative Measures for the      These two regulations lay out the sectors in

                                                                                                                                                                                                                             Last revised 16.12.2020
                key laws and regulation that shapes trade and
                investment in China.                                                      about what to invest in,       Access of Foreign Investment                 which foreign investment continues to be
                                                                                          or curious about how           (Negative List)                              restricted and prohibited, and industries in
                                                                                          welcome your business                                                       which foreign investors are eligible to enjoy
                                                                                                                         Catalogue of Encouraged Industries for
                                                                                          would be in China                                                           certain preferential policies and treatment.
Laws and        China has a centrally governed
                hierarchy of laws, regulations and
                                                                                                                         Foreign Investment

regulations     rules relating to foreign trade and
                investment. It can often take
                                                                                                                         Foreign Investor Information Reporting

                                                                                                                                                                                                                             01.01.2020
                                                                                                                                                                      These two regulations cover information
on trade and    time for regulations to be fully
                published, and they can often                                             You are a foreign-invested
                                                                                                                         Measures                                     and reporting with respect to establishing
                                                                                                                                                                      FIEs and their subsidiaries, changes to
investment      be fragmented and vague.
                It is therefore important
                                                                                          enterprise (FIE)               Notice Regarding Foreign Investor
                                                                                                                         Information Reporting Related Matters
                                                                                                                                                                      FIEs and their subsidiaries, and annual
                                                                                                                                                                      reporting.
                to keep up to date
                with the latest policy
                announcements.
                                                                                                                         Interpretation on Certain Issues

                                                                                                                                                                                                                             01.01.2020
                                                                                                                                                                      This set of judicial interpretations provides
                                                                                          Your business straddles        Regarding the Application of the Foreign     guidance on questions relating to the
                                                                                          several countries or areas     Investment Law                               effectiveness and enforceability of foreign
                                                                                                                                                                      investment-related agreements

                                                                                                                           The law was amended and came into effect in July 2004. It states that all types of
                                                                                                                           businesses, including private enterprise, can engage in foreign trade once they have

                                                                                                                                                                                                                             01.01.2002 (revised 31.03.2004)
                                                                                                                           filed the correct records.
                                                                                          Foreign
                                                                                          Trade Law                      Anti-Dumping Regulations of the People’s Republic of China

                                                                                                                         Regulations of the People’s Republic of China on Countervailing Measures

                                                                                                                         Regulations of the People’s Republic of China on Safeguards

                                                                                                                           The law was promulgated on January 22nd 1987 and amended on July 8th 2000.
                                                                                                                           It outlines principles, policies, rules and measures regarding Chinese exports
                                                                                          Customs Law                      and imports.

                                                                                          of the People’s
                                                                                                                         Regulation of the People’s Republic of China on Import and Export Duties
                                                                                          Republic of                    Regulations of the People’s Republic of China on Customs Statistics
                                                                                                                                                                                                                      01.01.2004

                                                                                          China
                                                                                                                                                                                                                      01.03.2006

                                                                                                                         Regulations of the People’s Republic of China on Implementing Customs
                                                                                                                         Administrative Penalty
                                                                                                                                                                                                                      01.11.2004

                                                                                                                         Regulations of the People’s Republic of China on Customs Protection of
                                                                                                                         Intellectual Property Rights                                                                 01.03.2004
16                                                                                                                                                                                                               17
Why?                   What?                How?                         Who?                 Where?                           When?

                                                                                                                                       Tianjin                                      Heilongjiang

                                                                                                                                       Offshore financial markets                   Facilitation of trade with Russia
                                                                                                                                       Financial leasing                            Modern logistics

Key industries by province                                                                                                             Cross-border financing
                                                                                                                                       Modern services
                                                                                                                                                                                    Smart manufacturing and new energy
                                                                                                                                                                                    Tourism

                                                                                      Shaanxi
                                                                                      Logistics and commerce hub for BRI               Henan                                        Hebei
                                                                                      Agricultural
                                                                                                                                       Modern transportation and logistics hub      Northern transport hub
                                                                                      International trade
                                                                                      Modern services                                  Automobile and biomedical                    Logistics
     China pilot free-BRI zones (FTZs)       Made in China 2025                                                                        Cross-border e-commerce                      Modern services
                                                                                                                                       Financial services                           Biomedicine
                                                                                                                                                                                    Digital commerce
     The main objectives of the FTZs         This strategic plan aimed to                                                                                                           Financial leasing

     are to accelerate economic reform,      upgrade Chinese industry,
     broaden internationalisation            focusing on ten high-tech sectors.
     and liberalisation, and provide         Although the plan itself has been
     foundations for the opening up of       discontinued and is no longer
     high-value sectors. The Shanghai        explicitly referred to, its underlying
     FTZ pilot was the first to be           focus remains intact.
     announced in August 2013, followed
     by Tianjin, Guangzhou and Fujian in     The sectors are:
     December 2014, and Chongqing,
                                             Integrated circuits and
     Liaoning, Henan, Hubei, Shaanxi,
                                             professional equipment
     Sichuan and Zhejiang in August                                                                                                                                                                                                                          Liaoning
     2016. In 2019, the State Council        High-end numerical-control                                                                                                                                                                                      Logistics and shipping centre in the northeast
     announced seven more FTZs were          machine tools and robotics                                                                                                                                                                                      Advanced manufacturing
     to be located in Hainan, Shandong,                                                                                                                                                                                                                      Financial services
                                                                                                                                                                                                                                                             Logistics
     Jiangsu, Guangxi, Hebei, Yunnan         Aviation and aerospace equipment
     and Heilongjiang, bringing the total
                                             Marine engineering equipment
     number of FTZs to 18.
                                             and high-tech ships
                                                                                                                                                                                                                                                             Shandong

                                             Advanced rail transit equipment                                                                                                                                                                                 Facilitation of trade with Japan and South Korea
                                                                                                                                                                                                                                                             Marine
                                             New energy vehicles                                                                                                                                                                                             Industrial finance
                                                                                      Hubei                                                                                                                                                                  Artificial intelligence
                                                                                                                                                                                                                                                             Medical services
     Belt and Road Initiative (BRI)          Electronic equipment                     Transport link for Yangtze River Economic Belt
                                                                                      Advanced manufacturing
                                             Agricultural machinery                   New energy vehicle manufacturing
     The initiative is a centrepiece of                                               Modern services
                                                                                                                                                                                                                                                             Shanghai
     current Chinese foreign policy          New materials
                                                                                                                                                                                                                                                             Testing ground for new FTZ regulations
     and one of the largest global                                                    Sichuan
     development strategies ever             Biopharmaceuticals and high-                                                                                                                                                                                    Financial services
                                                                                                                                                                                                                                                             Advanced devices
     undertaken. It provides UK firms        performance medical equipment            Logistics hub for BRI                                                                                                                                                  Pharmaceuticals
                                                                                      Trade related services
     with opportunities to tap into the                                               Advanced manufacturing
     development and connectivity of                                                  Medical sercices

     China’s provinces and neighbouring                                                                                                                                                                                                                      Jiangsu
     countries, and offer diverse cross-                                              Chongqing                                        Guangxi                                                                           Fujian                              Integration of Yangtze River Economic Belt and
     sector business solutions, both                                                                                                                                                                                                                         the Yangtze River Delta
                                                                                      Inland trade hub for BRI                         Facilitation of trade with ASEAN countries                                        Facilitation of trade with Taiwan
     within China and in countries along                                                                                                                                                                                                                     Manufacturing
                                                                                      Financial services                               Tourism                                                                           Advanced manufacturing
     the routes.                                                                      Advanced services                                Cross-border finance                                                              Financial services
                                                                                                                                                                                                                                                             Foreign investment management
                                                                                      Pharmaceuticals                                  Logistics                                                                         Tourism

                                                                                      Yunnan                                           Hainan                                       Guangdong                                                                Zhejiang

                                                                                                                                       Hub for Maritime Silk Road as new Free       SciTech development in Shenzhen and GBA                                  Maritime commerce centre
                                                                                      Intersection of the BRI and the Yangtze River
                                                                                      Economic Belt                                    Trade Port                                   integration with Hong Kong and Macau                                     Maritime-related advanced services
                                                                                                                                       Tourism                                      Logistics                                                                Oil and petrochemicals
                                                                                      Advanced manufacturing                                                                                                                                                 Manufacturing and logistics
                                                                                                                                       Modern industry                              Technology services
                                                                                      Cross-border finance
                                                                                                                                                                                    Financial services
18                                                                                    Cross-border e-commerce
                                                                                      Tourism
Why?                   What?                   How?                           Who?                  Where?                      When?                                                   Market Entry Guide and Directory   21

                                                                                                                                           Modes of entry
Tips for market
strategy in
China
                                                                                                                                           Direct Export

                                              Build relationships                           Localise your product
                                              and trust
                                                                                            Localising your product can come in
                                              As customers, investors or business           many forms, from translating interfaces
                                                                                            and marketing materials, to providing
                                                                                                                                           Indirect export   Agents
                                              partners, most Chinese people set great
                                              store on personal connections and             additional services, training and product
                                              relationships when working together.          demonstrations. Any and all of these can                         Distributors
                                              Taking the time to develop genuine trust      be vital to the process of making your
                                              and understanding, particularly about         product fit in a new Chinese market. It is
                                              the intentions and reasons for getting        important to assess this carefully going in.                     Licensing/Technology Transfer
                                              involved, and particularly at the beginning
                                              of a business relationship, is never wasted
                                                                                                                                                             Franchising
WeChat for social and                         and can save a great deal of trouble and
                                              misunderstanding later down the line.
business networking                                                                                                                                          Selling online
WeChat is intricately embedded into the
lives of China’s urban population, and is
used for a wide range of activities from
payment transfer, messaging and social
media posting. By the end of 2018, it
was reported that it had over a billion
daily active users on its network, many of                                                                                                 Investment        Representative Office
whom have some relation to China. Many
Chinese businesses use WeChat as their
                                                                                                                                                             Parnnerships
primary mode of communication and
marketing. Learning how it works is central
to a long-term commitment to working in
                                              Agents, distributors and                                                                                       Wholly Foreign-Owned Enterprises (WOFE)
or with a Chinese market.
                                              local partners
                                                                                                                                                             Joint Ventures                  Contractual joint ventures
                                              Having ‘boots on the ground’ in China can
                                              be absolutely invaluable. A local partner,
                                                                                            Leverage local platforms
                                              agent or distributor who understands local                                                                                                     Equity joint ventures
                                                                                            Finding the right local platforms, product
                                              conditions can give you fast and reliable     ambassadors and partners will make a
                                              data about the market and your customers.     potentially huge difference to how seriously
                                              The help of someone who is there in           your product is taken.
                                              person and able to remove obstacles
                                              and potential barriers can make all the
                                              difference to your business.
                                                                                                                                           Hong Kong First
20
Why?   What?                   How?                  Who?                            Where?                    When?                                                                     Market Entry Guide and Directory

        Key Chinese Leaders for Business

        Wang Wentao                    Ministry of Commerce
        Minister of Commerce of the    Cabinet-level executive agency of the State Council; responsible for policy
        People’s Republic of China     coordination and implementation in respect of all trade-related issues.

        He Lifeng                      The National Development and Reform Commission
        Minister of the National       In charge of overall national economic and social development policy, and
        Development and Reform         has an influence on trade policy.
        Commission

        Liu He                         Central Financial and Economic Affairs Commission
        Vice Premier and Director      Subordinate to the CCP Politburo, and is in charge of leading and supervising
        of the Office of the Central   economic work of both the CCP Central Committee and the State Council.
        Financial and Economic         Liu He was also China’s lead trade negotiator in the US-China trade war, until
        Affairs Commission             an official trade negotiator was appointed in 2021.

        Zhang Gong                     State Administration for Market Regulation
        Minister of the State
        Administration for Market
                                       Department responsible for overseeing all manner of market controls,
                                       including regulating anti-monopoly behaviour, intellectual property rights,
                                                                                                                        Key Chinese Organisations
                                       drug safety supervision, and the issuance of business licenses.

                                                                                                                        Ministry of Commerce, PRC (MOFCOM)

                                                                                                                        No. 2 Dong Chang’an Ave
        Yi Gang                        The People’s Bank of China
                                                                                                                        Beijing, China 100731
        Governor of the People’s       The central bank of the People’s Republic of China responsible for carrying
                                                                                                                        Tel: +86 (0)10 5377 1360 / 1361
        Bank of China                  out monetary policy and regulation of financial institutions in the Chinese
                                       mainland.

                                                                                                                        Invest Beijing (Beijing Investment Promotion Service Centre)

        Ni Yuefeng                     The General Administration of Customs                                            Floor 3 & 4, Block F, Fuhua Building
        Minister of the General        A ministry-level administrative agency responsible for managing the import       No. 8, Chaoyangmen North Street, Dongcheng District
        Administration of Customs      and export of goods and services into the Chinese mainland and the               Beijing, China 100027
                                       collection of value added tax (VAT), customs duties, excise duties, and other    Tel: +86 (0)10 6554 1880
                                       indirect taxes.                                                                  Email: xxwh@invest.beijing.gov.cn

        Zheng Zeguang                  Embassy of the People’s Republic of China in the United Kingdom of
                                                                                                                        China Council for the Promotion of International Trade (CCPIT)
        Ambassador of the People’s     Great Britain and Northern Ireland
        Republic of China to the       The official diplomat sent by the Chinese government to represent its            No. 1, Fuxingmenwai Street, Xicheng District
        United Kingdom                 interests in bilateral relations with the British government.                    Beijing, China 100860
                                                                                                                        Tel: +86 (0)10 8807 5000

22                                                                                                                                                                                                                          23
Why?                   What?                   How?                    Who?                   Where?                              When?                                                        Market Entry Guide and Directory

                                                                                                                                                                                                 Things to
                                                                                                                                                                                                 consider for
                                                                                                                                                                                                 choice of
                                                                                                                                                                                                 location

                                                                                                                                                                                                 Target client
                     Chengdu                                           Chongqing                                              Hangzhou                                Hefei       Nantong        (disposable income, age, gender)

                                                                                                                                                                                                 Local government
                                                                                                                                                                                                 (support system, effectiveness in
                                                                                                                                                                                                 approving licences)

                                                                                                                                                                                                 Logistics
                                                                                                                                                                                                 (proximity to ports/airports, warehouse)

                                                                                                                                                                                                 Local climate

                         Wuhan                                           Yangzhou                                                   Zhuhai                   Dongguan             Shenzhen       Resources
                                                                                                                                                                                                 (human and raw materials)

                                                                                                                                                                                                                             Beijing

Ten fast-growing cities                                                                                                                       Airlines that fly direct to China
                                                                                                                                                                                                                             Shanghai
                                                                                                                                              Air China
                                                                                                                                              British Airways                                                                Changsha
China has 23 provinces, 5 autonomous regions, 4 municipalities and 2 Special Administrative Regions.
                                                                                                                                              China Eastern                       London
                                                                                                                                              China Southern
The markets in China are heterogeneous, regionally divided and diverse in terms of income levels, taste and sophistication. New                                                                                              Chengdu
                                                                                                                                              Hainan Airlines
businesses wishing to enter the Chinese market should not expect to access the entire market in one go and instead should keep an
open mind and consider some of the faster growing lower-tier cities.                                                                                                              Manchester                                 Chongqing
                                                                                                                                              When are flights cheapest?
                                                                                                                                              November, February and March
The vast majority of British businesses have headquarters in either Shanghai (39%) or Beijing (37%). Markets in these first-tier cities are
saturated and highly competitive, and so do not necessarily offer the best opportunity for a company considering China entry, unless you                                                                                     Shenzhen
                                                                                                                                              How long does the flight take?
are already a well-established international brand.
                                                                                                                                              Between 11 and 13 hours             Edinburgh
                                                                                                                                                                                                                             Guangzhou

                                                                                                                                                                                                                             Wuhan

                                                                                                                                                                                                                             Sanya

24                                                                                                                                                                                                                                     25
Why?                    What?            How?                  Who?                         Where?                     When?                                                                                     Market Entry Guide and Directory

Key British Leaders for Business                                                                                                Key British Leaders for Business

                                            Sir Ciarán Gearoid Devane                                                           British Chamber of
The British Council                         Chief Executive of the British Council
                                                                                     Matt Burney
                                                                                                                                Commerce in China
                                                                                                                                                                        St John Moore                          Steve Lynch
                                                                                     Director of the British Council in China                                           Chairman of the British Chamber of     Managing Director of the British
UK’s international organisation for                                                  and Minister (Culture and Education)                                               Commerce in China                      Chamber of Commerce in China
                                                                                                                                Membership organisation for British
cultural relations and educational                                                   at the British Embassy in Beijing
                                                                                                                                business focused on boosting UK-China
opportunities.
                                                                                                                                trade and investment.

British Chambers of                                                                                                             Department for
Commerce (BCC)                                                                                                                  International Trade
                                            Adam Marshal                             Anne-Marie Martin                                                                  Elizabeth Truss                        John Edwards
The national representative body of 52                                                                                                                                  Secretary of State for International   HM Trade Commissioner for Hong
                                            Director General of British Chamber      Director Global Business Network of        The UK’s international economic
Accredited Chambers of Commerce                                                                                                                                         Trade and President of the Board of    Kong and the Head of Department for
                                            of Commerce                              British Chamber of Commerce                department responsible for
across the UK. The Chambers                                                                                                                                             Trade                                  International Trade (DIT) in Mainland
                                                                                                                                international trade and investment.
represent over 70,000 businesses in                                                                                                                                                                            China, Hong Kong and Macau
all sectors and run regular campaigns
to highlight issues of concern for
businesses.

                                                                                                                                British Embassy
                                                                                                                                Beijing
                                                                                                                                                                        Caroline Wilson
                                                                                                                                The chief diplomatic mission of the     British Ambassador to the People’s
                                                                                                                                United Kingdom in the People’s          Republic of China
                                                                                                                                Republic of China. It is one of
                                                                                                                                Britain’s largest overseas embassies.

26                                                                                                                                                                                                                                                     27
Why?                 What?               How?      Who?                         Where?             When?                                                                                                            Market Entry Guide and Directory

Key British                                                                                                Other Key
Organisations in                                                                                           Organisations
China
                                                                                                                                                                                           Department for International Trade (Beijing)

                                                                                                                                                                                           British Embassy
                                                                                                                                                                                           11 Guanghua Road
                                                                                                                                                                                           Beijing, China 100600
                                                                                                                                                                                           Tel: +86 (0)10 5192 4000
                                                                                                                                                                                           Email: commercialmail.beijing@fco.gov.uk

                                                                                                                                                                                           British Council Beijing Office

                                                                                                                                                                                           Cultural and Education Section, British Embassy 4/F Landmark
                                                   British Chamber of Commerce in China                                                                                                    Building Tower 1,
                                                                                                                                                                                           8 Dongsanhuan Beilu,
                                                   3/F Prototype, Hotel Jen Beijing,                                                                                                       Beijing, China 100004
                                                   No. 1 Jianguomenwai Avenue,                                                                                                             Tel: +86 (0)10 6590 6903
                                                   Beijing 100004
                                                   Email: enquiries@britishchamber.cn

                                                                                                                                                                                           China Britain Business Council (CBBC)

                                                                                                                                                                                           The British Centre, Room 1001, China Life Tower,
                                                                                                                                                                                           16 Chaoyangmenwai Avenue,
                                                                                                                                                                                           Beijing, China 100020
                                                                                                                                                                                           Tel: +86 (0)10 8525 1111
                                                                                                                                                                                           Email: enquiries@cbbc.org.cn

                                                   The British Chamber of Commerce Shanghai                Invest Northern Ireland – Shanghai (Regional HQ)

                                                   Room B18, ATLAS Workplace,                              British Consulate General Shanghai                                              Confederation of British Industry (CBI) China
                                                   3F, Shanghai Agile International Plaza                  17F Garden Square
                                                   525 Xizang Middle Road,                                 968 West Beijing Road                                                           1006B China Life Tower
                                                   Shanghai, China 200003                                  Shanghai, China 200041                                                          16 Chaoyangmenwai Ave
                                                   Tel: +86 1358 568 0040                                  Tel: +86 (0)21 3279 2000                                                        Beijing, China 100020
                                                   Email: janet.jiang@britishchambershanghai.org           Email: shanghai@investni.com                                                    Tel: +86 (0)10 8525 3100
                                                                                                                                                                                           Email: infochina@cbi.org.uk
                                                                                                           NB: Invest Northern Ireland also has locations in Beijing and Guangzhou – see
                                                                                                           https://www.investni.com/about-us/where-we-are for more information.
 The British Chamber of Commerce Southwest China
                                                                                                                                                                                           Scottish Development International – Beijing
 Room 4-109, WeWork,                               The British Chamber of Commerce Guangdong
 No. 31 Zongfu Road,                                                                                                                                                                       British Embassy Beijing, 11 Guanghua Road,
 Chengdu, China 610000                             Unit 2201B, International Finance Centre,                                                                                                Chaoyang District, Beijing
 Tel: +86(0)28 68305159                            No. 5 Zhujiang Xi Road, Tianhe District,                                                                                                Tel:+86 13501777191
 Email: info@britchamswchina.org                   Guangzhou, China 510623
                                                   Tel: +86(20) 8331 5013
                                                   Email: admin@britchamgd.com
28                                                                                                                                                                                                                                                        29
Why?                      What?                    How?   Who?   Where?   When?   British Chamber of Commerce in China                     Market Entry Guide and Directory

British Chambers of                                                               Advocacy
Commerce in the UK

     Aberdeen & Grampian Chamber of Commerce                                                                  As the voice of British business in China, BritCham China
     Ayrshire Chamber of Commerce
     Barnsley & Rotherham Chamber of Commerce
                                                                                                              advocates on behalf of our members to both the British and
     Bedfordshire Chamber of Commerce                                                                         Chinese governments in order to better direct trade relations.
     Black Country Chamber of Commerce                                                                        We foster dialogue between business and government in
     Business West Chambers of Commerce
                                                                                                              order to make our members’ voices heard and influence
     Cambridgeshire Chambers of Commerce                                            BRITISH                   policy decisions, both to address existing challenges and to
     Cornwall Chamber of Commerce                                                   BUSINESS
                                                                                                              unlock new opportunities in China’s business environment.
     Coventry & Warwickshire Chamber of Commerce
                                                                                    IN CHINA:
     Cumbria Chamber of Commerce                                                                              Our advocacy work supports member business of all sizes and
     Devon & Plymouth Chamber of Commerce                                           POSITION
                                                                                    PAPER                     across all sectors.
     Doncaster Chamber of Commerce
     Dorset Chamber of Commerce and Industry
     Dundee and Angus Chamber of Commerce
                                                                                    2020                      The British Business in China: Position Paper is an annual
     East Lancashire Chamber of Commerce                                                                      report created by BritCham to provide advocacy and
     East Midlands Chamber of Commerce                                                                        representation on behalf of member companies operating in
     (Derbyshire, Nottinghamshire, Leicestershire)
                                                                                                              China The paper highlights changes in major industries in the
     Edinburgh Chamber of Commerce
     Essex Chambers of Commerce                                                                               past year, the key regulatory challenges faced by companies
     Fife Chamber of Commerce                                                                                 in those industries and the opportunities available for British
     Glasgow Chamber of Commerce                                                                              businesses in the market.
     Greater Birmingham Chambers of Commerce
     Greater Manchester Chamber of Commerce
     Guernsey Chamber of Commerce                                                                             BritCham also releases an annual Business Sentiment Survey,
     Hampshire Chamber of Commerce                                                                            which collates the views of member companies on their
     Herefordshire & Worcestershire Chamber of Commerce                                                       outlook on the China market that year. Companies provide
     Hertfordshire Chamber of Commerce
     Hull & Humber Chamber of Commerce
                                                                                                              their thoughts on a range of topics, including their investment
     Inverness Chamber of Commerce                                                                            plans, current affairs and the regulatory challenges in their
     Isle of Man Chamber of Commerce                                                                          sector.
     Isle of Wight Chamber of Commerce
     Jersey Chamber of Commerce                                                                               Combined with market entry information from elsewhere,
     Kent Invicta Chamber of Commerce
                                                                                                              the analyses presented in our advocacy reports provide vital
     Lincolnshire Chamber of Commerce
     Liverpool & Sefton Chambers of Commerce                                                                  background information for businesses considering moving
     London Chamber of Commerce and Industry                                                                  into China.
     Mid Yorkshire Chamber of Commerce and Industry
     Norfolk Chamber of Commerce                                                                              Both the Position Paper and Sentiment Survey are available
     North East England Chamber of Commerce
                                                                                                              for free download from our website.
     North & Western Lancashire Chamber of Commerce
     Northamptonshire Chamber of Commerce
     (incorporating Milton Keynes Chamber)
     Northern Ireland Chamber of Commerce and Industry
     Renfrewshire Chamber of Commerce
     Sheffield Chamber of Commerce and Industry
     Shropshire Chamber of Commerce
     Somerset Chamber of Commerce
     South Cheshire Chamber of Commerce and Industry
     South Wales Chamber of Commerce
     St Helens Chamber
     Staffordshire Chamber of Commerce & Industry
     Suffolk Chamber of Commerce
     Surrey Chambers of Commerce
     Sussex Chamber of Commerce
     Thames Valley Chamber of Commerce Group
     West Cheshire and North Wales Chamber of Commerce
     West & North Yorkshire Chamber of Commerce
     Wirral Chamber of Commerce

30                                                                                                                                                                            31
Why?                  What?                   How?                   Who?                   Where?             When?                                                                        Market Entry Guide and Directory

                                                                                                                       CHINA EXPORT
China has seven public holidays every year: New Year’s Day, Chinese New Year (Spring Festival), the Qingming
Festival (Tomb Sweeping), Labour Day, Dragon Boat Festival, Mid-Autumn Festival and National Day. For
Chinese New Year and National Day, people normally have three days off, with only one day off for the other
annual holidays.

Holidays                                                                       2021
                                                                                                                       ACCELERATOR
New Year's Day                                                                 1 Jan

Chinese New Year (Spring Festival)                                             25 Jan                                  Exporting has always required knowledge and
The Qingming Festival (Tomb Sweeping)                                          4 Apr                                             [space for
                                                                                                                       networks - but never more so than today.
                                                                                                                       If you are reading this, the chances are that you're already

                                                                                                                                 advertisement]
                                                                                                                       exporting to numerous markets around the world.
Labour Day                                                                     1 May
                                                                                                                       You know that to export goods and services to China requires a
                                                                                                                       range of skills, knowledge and contacts.

The Dragon Boat Festival                                                       14 Jun                                  This is particularly true now, as geopolitical dynamics and
                                                                                                                       accelerated digitisation, driven by COVID-19, are combining to
                                                                                                                       reshape the risks and rewards of exporting to China today.
The Mid-Autumn Festival                                                        21 Sep
                                                                                                                       The China Export Accelerator is a part-time, six week programme
                                                                                                                       combining the best China advisory services with world-class         Increase effectiveness through
                                                                                                                       executive education from China's leading business school: CKGSB.    our 8 step export diagnostic.
National Day                                                                   1 Oct
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                                                                                                                       whilst building your China capability. And the modular, part-time   employees through certificated
                                                                                                                       design allows you to stay on top of your work responsibilties and
                                                                                                                                                                                           executive education.
                                                                                                                       participate in sessions remotely from anywhere in the world.

                                                                                                                       To download the brochure or to book an appointment to find out      Develop your business with the
Annual Events                                                       Anniversaries                                      more, visit our website www.asiability.co.uk                        most experienced China
                                                                                                                                                                                           advisory team in the world.
                                                                                                                       China remains the largest market in the world, with a 1.4 billon
China International                                                 100th anniversary of the                           strong consumer and 40 million business customer base.
                                                                                                                                                                                           Get the technical knowledge,
Import Expo                                                         founding of the Communist                          Make it work for you.
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                                                                    Party of China Assembly                                                                                                academic knowledge you need
The CPPCC National                                                                                                                                                                         to succeed in one hit.
                                                                    1 July 2021
Committee and NPC
plenary sessions (Two Sessions)
                                                                    20th anniversary of China’s
Boao Forum                                                          accession to the WTO
China Development Forum                                             11 December, 2021                                  LET'S GROW YOUR BUSINESS WITH
32
                                                                                                                       CHINA TOGETHER                                                                                          33
Why?   What?   How?       Who?                    Where?                   When?                                   Market Entry Guide and Directory

                                                                                          September 2021
British Chamber of Commerce in China                                                      China Social Impact Awards (CSIA)
Signature Events                                                                          In 2019 the BritCham China, in collaboration with the United
                                                                                          Nations and other major international business organisations
                                                                                          held the first ever China Social Impact Awards to recognise and
                                                                                          celebrate the incredible contributions companies have made to
                                                                                          social change here in China. The Awards are influenced by the

                      March 2021                                                          UN’s 17 Sustainable Development Goals, companies will compete
                                                                                          for 7 different awards. Each award will be available to companies

                      Sustainability Summit                                               in two categories, large corporates and SME. The winners will be
                                                                                          selected by an independent judicial panel of experts.
                      BritCham China’s Sustainability Summit 2021 in partnership with
                      the WorldEconomic Forum intends to promote how business,
                      government and society can ‘build back better’ after the pandemic
                                                                                          Young Professionals
                      and support the United Nations Sustainable Development Goals.       Development Programme (YPDP)
                                                                                          The Young Professionals Development Programme is a high-profile
                                                                                          training opportunity that aims to elevate young professionals’ key
                      China Now 2021: Business Outlook                                    employability skills, develop UK-China relations, and benefit both
                      This is an annual conference that the British Chamber organises     businesses and their emerging young talent. This series of events
                      which breaks down the Two Sessions/Lianghui but also examines       and workshops take place from September to December annually.
                      the wider domestic and international outlook of China.

                      May 2021                                                            October 2021
                      Beijing Highland Games                                              Beijing British Ball
                      Celebrating the best of Scotland. The Beijing Highland Games is     The British Ball is an annual event and one of the biggest
                      a family fun day promoting Scottish food, drinks and culture. In    gatherings in Beijing for good causes. In 2020 the Ball supported
                      2020 we were joined by over 1,200 attendees with celidh dance       Education Girls of Rural China (EGRC) and raised over RMB
                      performances and tug-o-war competitions.                            200,000 to supporting girls in rural China attending high school.

                      June 2021                                                           November 2021

                      Annual General Meeting (AGM)                                        British Christmas Market
                                                                                          Celebrate Christmas 2020 with families and friends from the British
                      The AGM is a pivotal event as BritCham China members elect          Embassy and the British business community.
                      the new Executive Committee that will set the direction for the
                      Chamber for the year ahead.

                                                                                          December 2021
                      August 2021
                                                                                          British Chamber Christmas Party
                      Employability Month                                                 The Chamber’s Christmas party is a celebration of our
                                                                                          membership, and the event highlights the Chamber influence
                      One month of diverse activities and events designed to              among the business community. The party brings together
                      promote employability and effective recruitment for all parts       company executives at the heart of Sino-British trade and
                      of the workforce in China – from interns and recent graduates       investment.
                      to experienced professionals – with a strong focus on British
                      businesses operating in China and on graduates & alumni of UK
34                    universities.                                                                                                                       35
Market Entry Guide and Directory
Chamber Services &                                                                                                                               Membership of the
Membership Benefits                                                                                                                              British Chamber of Commerce in China

Pay-per-use Services                           Translation Services                                                                              Once you’d made the decision to start operating in China, membership of a chapter of
                                                                                                                                                 the British chambers of commerce in China is the next step to provide access to a range of
(available to Members and non-Members)         •    Performed by our carefully selected                                                          business support services and other valuable member benefits. If your Chinese operations
                                                    partner suppliers at competitive rates                                                       will have a presence in Beijing or have a national outlook, membership of the British
                                                                                                                                                 Chamber of Commerce in China is the natural choice as we’re based in the capital, near to
                                               •    Company Registration Check Report
                                                                                                                                                 both government and the national headquarters of many major British businesses. If you’ll
                                               •    A report to confirm official registration in                                                 be based elsewhere in the country, also consider membership of our partner chapters in
                                                    China and basic background information                                                       Shanghai, Guangdong or Chengdu (Southwest China).
                                                    to help you complete due diligence
                                                                                                                                                 At the British Chamber of Commerce in China (based in Beijing), our membership scheme
                                                    checks on partners and suppliers in China
                                                                                                                                                 is designed to suit businesses of all sizes and industry sectors and we always welcome new
                                               •    Checks performed by the Chamber                                                              members to join our network of British businesses operating in China.
                                                    staff, with an English language summary
                                                    supplied in addition to the original                                                         Membership Category                             Annual Membership Fee                        Description
                                                    Chinese language report

                                               Please contact enquiries@britishchamber.cn to                                                     Sustaining                                      RMB 40,000                                   Our premium membership grade open
                                                                                                                                                                                                                                              to any business wishing to support the
                                               gain a cost-effective quotation to meet your
                                               needs.                                                                                                                                                                                         chamber at a higher level, unlock exclusive
                                                                                                                                                                                                                                              premium benefits and access increased
                                                                                                                                                                                                                                              visibility & branding

Chamber Membership
Benefits                                                                                                                                         Corporate                                       RMB 20,000                                   For businesses with global annual turnover
                                                                                                                                                                                                                                              of GBP 7 million or more

Connectivity, Networking & Events              Business & Marketing Support                        Advocacy

- Reduced price or free entry to all           - Sector-specific market summaries,                 - Full participation in BritCham China’s
                                                                                                                                                 Medium                                          RMB 10,000                                   For businesses with global annual turnover
                                                                                                                                                                                                                                              of GBP 2 million to GBP 7 million
Chamber events. Access to exclusive            business news updates and introductions             advocacy work, including input to our
member events.                                 to industry experts                                 annual Business Sentiment Survey and

Business briefings & sector-specific           - Full access to BritCham China reports
                                                                                                   Position Paper, providing in-depth            Small                                           RMB 5,000                                    For businesses with global annual turnover
                                                                                                                                                                                                                                              of less than GBP 2 million
                                                                                                   analyses of challenges and opportunities
business events; seminars, webinars &          and content                                         for member businesses operating in
workshops; networking sessions; gala                                                               China informed by a rigorous consultative
                                                                                                                                                 Hotel & Partner                                 RMB 15,000
dinners & awards ceremonies; social &          - Free online member news & event                                                                                                                                                              For partner businesses that host or support
                                                                                                   research process with the membership.
cultural events.                               postings – with a wide reach through                                                                                                                                                           Chamber events on a regular basis
                                                                                                   The findings of these documents are used
                                               our e-mail newsletter, LinkedIn feed and
                                                                                                   by the Chamber to lobby the highest levels
- Listings in our member directory;            WeChat (Chinese social media) subscribers
member-to-member introductions
                                                                                                   of British and Chinese government to          UK Universities                                 GBP 1,000                                    Memberships for UK Universities to access

                                                                                                                                                 Annual Membership Fee
                                                                                                   influence changes in policy and legislation                                                                                                a tailored set of benefits for the University
                                               - Sponsorship opportunities for high-profile
- Access to the Young Professionals’           BritCham China events                               to benefit our members.                                                                        (or RMB equivalent)                         and its students/graduates/alumni

Development Programme (YPDP)
                                               - Free job postings on BritCham China               - Access to other policy-related work
                                               website                                             includes Policy Insight articles, Market
                                                                                                   Reviews and Member Surveys to provide
                                                                                                                                                 Membership runs for a full year from the date of joining.
                                                                                                   up-to-the-minute insights into business
                                                                                                   operation in China.                           Member benefits are available to all employees of the member business.

                                                                                                                                                 You can find more or apply for membership by visiting
Please contact enquiries@britishchamber.cn to gain a cost-effective quotation to meet your needs.                                                https://www.britishchamber.cn/en/become-a-member/
                                                                                                                                                 or by e-mailing membership@britishchamber.cn
36                                                                                                                                                                                                                                                                                       37
Market Entry Guide and Directory
Future Sponsorship
Opportunities                                                                          Useful Sources of Information

                                                                                       British Chamber Policy Insights
The British Chamber of Commerce in China brings the British community together
                                                                                       www.britishchamber.cn/en
with a wide range of exciting and engaging activities and events. Sponsorship and/or
partnership opportunities for our signature events are available to put your company
at the forefront of the British business community.
                                                                                       EU SME Centre Reports and Guidelines for Industries and Sectors

                                                                                       www.eusmecentre.org.cn/
Please contact enquiries@britishchamber.cn for more information!

                                                                                       China British Business Council Business Handbook

                                                                                       www.cbbc.org/

                                                                                       DIT Guidance on Exporting to China

                                                                                       www.gov.uk/guidance/exporting-to-china-after-eu-exit

                                                                                       www.great.gov.uk/markets/china/

                                                                                       https://www.gov.uk/government/publications/overseas-business-risk-china/
                                                                                       overseas-business-risk-china

                                                                                       World Bank Group Doing Business in China 2020

                                                                                       www.doingbusiness.org/content/dam/doingBusiness/country/c/china/CHN.pdf

                                                                                       For updates and information from the Chamber regarding the COVID-19 outbreak
                                                                                       in China, please refer to the British Chamber of Commerce in China’s dedicated
                                                                                       information page and official statement.

38                                                                                                                                                                                                   39
Reports by Member companies                                                                                                                                                                                                                                                                                                                                                                                                                  Market Entry Guide and Directory

                                                                            China Real Estate Market - 2020

       S P OT L I G H T
                                                                Reimagining
        Savills Research
                                                               Real Estate 2020
                                                                                                                                                                                                         BRITISH                                                                                                                                      British Independent   Beyond the pandemic:
                                                                                                                                                                                                         INDEPENDENT
                                                                                                                                                                                                                                                                                                                                                      Schools in China –      the future of M&A                                                      NEW
                                                                                                                                                                                                         SCHOOLS
                                                                                                                                                                                                         IN CHINA                                                                                                                                     Annual Report 2020
                                                                                                                                                                                                                                                                                                                                                                                M&A monitor special edition
                                                                                                                                                                                                                                                                                                                                                                                                                  The Autonomous
                                                                                                                                                                                                                                                                                                                                                                                                                  Customer 2020                       FRONTIERS
                                                                                                                                                                                                                                                                                                                                                                                                                  Still phoning,                                  PROSPECTS FOR REAL ESTATE ALONG
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  THE BELT AND ROAD INITIATIVE
                                                                                                                                                                                                         问创
                                                                                                                                                                                                         教育         在华英国私立学校                                                                                                                          Venture Education                                           still emailing…
                                                                                                                                                                                                         Annual Report 2020                                                                                                                                                                                       but ready for AI.
                                                                                                                                                                                                         2020 年度报告

                                                                                                                                                                                                                                                           Table of Contents | 目录
                                                                                                                                                                                                         Venture Education supports UK-China education        Market Summary | 市场综述
                                                                                                                                                                                                         through research, consultancy and partnerships.      British Independent Schools in Numbers | 数说在华英国私立学校

                                                                                                                                                                                                         问创通过研究和合作伙伴关系的方式                                     Six Trends for 2020 | 2020年六大趋势
                                                                                                                                                                                                         支持中英两国教育事业的发展。                                       Map of UK: British Independent Schools Represented in China | 英国私立学校分布概况
                                                                                                                                                                                                                                                              Map of China: British Independent Schools Across China | 在华英国私立学校分布概况
                                                                                                                                                                                                                                                              Map of UK: British Independent Schools Due to Open | 拟入驻中国的英国私立学校分布概况
                                                                                                                                                                                                         contact@ventureeducation.org                         Map of China: British Independent Schools Due to Open in 2020 | 拟在2020开学的在华英国私立学校分布概况
                                                                                                                                                                                                                                                              British Independent Schools Directory | 在华英国私立学校目录
                                                                                                                                                                                                                                                              Advice for UK Education Suppliers | 对英国教育提供商的建议

                                                                                                                                                                                                                                                                                                                                                      Digital
                                                                                                                                                                                                                                  Digital
                                                                                                                                                                                                                                                                                                                                                      Transformation
                                                                                                                                                                                                                                                                                                                                                                                                                                                            SPECIAL FOCUS:

                                                                                                                                                                                                                                  Transformation
                                                                                                                                                                                                                                                                                                                                                                                                              1                                             Southeast Asia Industrial & Logistics   1

                                                                                                                                                                                                                                                                                                                                                      Typhoon Consulting
      Reimagining Real Estate                                                                                                                                                                                                                                                                                                                                               Beyond the pandemic:                  The Autonomous             New Frontiers: The
      2020                                                                                                                                                                                                                                                                                                                                                                  the future of M&A                     Customer 2020              2019 Report
      Savills                                                                                                                                                                                                                                                                                                                                                               Freshfields                           BT                         Knight Frank

                                                                                                                                                                                                                                                                                                                                                                                                                                              trade20
                                                                                                                                                                                                                                                                                                                                                                                                                                              The rising stars
                                                                                                                                                                                                                                                                                                                                                                                                                                              of global trade
                                                                                                                                                                                                                                                                                                                                                                                                                       Analysis of

                                                                                                                                                                                                                                                                                                                                                                                                                       Chinese
                                                                                                                                                                                                                                                                                                                                                                                                                       Education
                                                                                                                                                                                                                                                                                                                                                                                                                       Policies

Doing Business in China
www.lehmanbrown.com

This article was prepared by LehmanBrown International Accountants.
This article is intended for general information purposes only and is not intended to provide, and should not be used in lieu of professional advice. The publisher LehmanBrown assumes no liability
for readers’ use of the information herein and readers are encouraged to seek professional assistance with regard to specific matters. Any conclusions or opinions are based on the specific facts and
circumstances of a particular matter and therefore may not apply in all instances.

      Doing Business in China                                                                                                                                                                            Global NextGen Survey                                                                                                                Keys to Success in the        2020 Key trends to                     Analysis of Chinese       Trade20: The rising
      Lehman Brown                                                                                                                                                                                       2019                                                                                                                                 Greater Bay Area              watch in corporate                     Education Policies        stars of global trade
                                                                                                                                                                                                                                                                                                                                                                                                                   Venture Education & DIT
                                                                                                                                                                                                         PwC                                                                                                                                  KPMG                          banking                                                          Standard Chartered
                                                                                                                                                                                                                                                                                                                                                                            HSBC
40                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      41
Reports by Member companies                                                                                                                                                                                                                                                                                                                                               Market Entry Guide and Directory

                                                                                                                                                                                                                                              British Independent                                                                  Beyond the pandemic:
                                                                                                                                                                                                                                              Schools in China – Annual               NEW                                            the future of M&A
                                                                                                                                                                                                             BRITISH INDEPENDENT
                                                                                                                                                                                                                                              Report 2021                              FRONTIERS                                        M&A monitor special edition
                                                                                                                                                                                                                                                                                                                                                                          The Autonomous
                                                                                                                                                                                                                                                                                                                                                                          Customer 2020

                                                                                                                                                                                                                                                                                                                                                                          Still phoning,
                                                                                                                                                                                                             SCHOOLS IN CHINA
                                                                                                                                                                                                                                                                                                 PROSPECTS FOR REAL ESTATE ALONG

                                                                                                                                                                                                                                              Venture Education                                  THE BELT AND ROAD INITIATIVE
                                                                                                                                                                                                                                                                                                                                                                          still emailing…
                                                                                                                                                                                                                                              Education and Training                                                                                                      but ready for AI.
                                                                                                                                                                                                             Annual Report 2021

                                                                                                                                                                                                                                              Navigating the rising tide
                                                                                                                                                                                                                                              of uncertainty: 23rd Annual
                                                                                                                                                                                                                                              Global CEO Survey China
                                                                                                                                                                                                                                              Report                                       SPECIAL FOCUS:
                                                                                                                                                                                                                                                                                           Southeast Asia Industrial & Logistics                                      1

                                                                                                                                                                                                                                              PwC
      Software Copyright Litigation:                                                                                                                                                                                                          Financial and Professional        2019 New Frontiers: Prospects                      Beyond the pandemic: the               The Autonomous Customer
      How Have Foreign Companies                                                                                                                                                                                                              Services                          for real estate along the Belt and                 future of M&A                          2020
      Fared in Chinese Courts?                                                                                                                                                                                                                                                  Road Initiative
                                                                                                                                                                                                                                                                                                                                   Freshfields Bruckhaus Deringer         BT
      Rouse                                                                                                                                                                                                                                                                     Knight Frank                                       Legal Services                         IT
      IP                                                                                                                                                                                                                                                                        Construction & property

                                                                                                                                                                                                                                                                                                                                                                           trade20
                                                                                                                                                                                                                                                                                                                                                                           The rising stars
                                                                                                                                                                                                                                                                                                                                                                           of global trade

Doing Business in China
www.lehmanbrown.com

This article was prepared by LehmanBrown International Accountants.
This article is intended for general information purposes only and is not intended to provide, and should not be used in lieu of professional advice. The publisher LehmanBrown assumes no liability
for readers’ use of the information herein and readers are encouraged to seek professional assistance with regard to specific matters. Any conclusions or opinions are based on the specific facts and
circumstances of a particular matter and therefore may not apply in all instances.

                                                                                                                                                                                                                                          Catalyst for change Sustainable       Luxury Takes Centre Stage:                         Market Report QI 2020                  Trade20: The rising stars of
      Doing Business in China                                                                                                                                                                            Panawell Intellectual Property
                                                                                                                                                                                                                                          finance developments across Asia      China Retail - 2020                                                                       global trade
                                                                                                                                                                                                         Newsletter                                                                                                                BlueStar AMG
      Lehman Brown                                                                                                                                                                                                                        Pacific
                                                                                                                                                                                                                                                                                Savills                                            Financial and Professional             Standard Chartered
      Financial and Professional                                                                                                                                                                         Panawell & Partners LLC
                                                                                                                                                                                                                                          KPMG                                  Construction & Property                            Services                               Banking
      Services
                                                                                                                                                                                                                                          Financial and Professional Services
42                                                                                                                                                                                                                                                                                                                                                                                                           43
Market Entry Guide and Directory

                                                    Member
                                                    Directory
                                                    If you are a UK company considering an entry to the Chinese
                                                    market or looking to grow and thrive, this directory provides a
                                                    list of service providers who can support your journey.

    The purpose of the guide is to highlight the

      [space for
   potential and opportunities. the members are
 the people who are the people you need to speak

      advertisement]
 to, 40 years of knowledge and experience of how
  to enter and then thrive in the market. Genuine
         business to business cooperation.

44                                                                                                                                                       45
Market Entry Guide and Directory
                                                                                                                                      Banking

                                                                                                                                      HSBC Bank (China)                           Standard Chartered
                                                                                                                                      Company Limited
Banking
                                                                                                                                                                                  www.sc.com/cn/en/
                                                                                                                                      www.hsbc.com.cn                             Ricky.Yin@sc.com
                                                                                                                                      www.business.hsbc.com.cn/en-gb/email-us     +86 1059182081
                                                                                                                                      +86 1059998888

                                                                                                                                      HSBC Bank (China) Company Limited           Standard Chartered is a leading                 Standard Chartered has established a
                                                                                                                                      started operations on 2 April 2007 as a     international banking group, with a             unique position in serving SME in China
                                                    8 Things to Know                                                                  locally incorporated foreign bank. It is    presence in 59 of the world’s most dynamic      for over 15 years and our products and
                                                                                                                                      owned by the Hongkong and Shanghai          markets, and serving clients in a further       services have really evolved over time.
                                                                                                                                      Banking Corporation Limited, the founding   85. More than 75% of our global footprint       Essentially, our clients look to us for holistic,

1    The banking sector is one of fastest growing and dynamic
     sectors in China. Over the years, it has continued to
                                                                   5   Leveraging their global footprints and well-established
                                                                       business corridors, UK banks are in a unique position
                                                                                                                                      member of the HSBC Group, which was
                                                                                                                                      established in Hong Kong and Shanghai
                                                                                                                                                                                  overlaps with the Belt & Road markets.
                                                                                                                                                                                  Our purpose is to drive commerce and
                                                                                                                                                                                                                                  end-to-end banking services. These
                                                                                                                                                                                                                                  include everything from lending, such as
     witness constantly evolving reform and opening-up,                to support Chinese companies, especially in exploring          in 1865. HSBC China incorporated the        prosperity through our unique diversity,        unsecured business loans, commercial
     forming an increasingly mature and prudential regulatory          the huge business opportunities along the Belt & Road          previous Mainland offices of its parent.    and our heritage and values are expressed       mortgages, working capital and trade
     framework.                                                        markets.                                                                                                   in our brand promise, Here for good.            finance. We also offer critical day-to-day
                                                                                                                                                                                                                                  services, such as payments and collections,
                                                                                                                                                                                  Standard Chartered is one of the oldest
2    The Big Four domestic banks hold huge market share in
     the sector with proportional dominance within the sector.     6   The outlook for sustainable or green finance unveils great                                                 foreign banks in China, with its first branch
                                                                                                                                                                                                                                  deposits, insurance referrals and foreign
                                                                                                                                                                                                                                  exchange. We make banking easy, quick
                                                                       possibilities for UK banks, which will allow them to build                                                 in Shanghai set up in 1858 and continuous       and transparent, so you can focus on
     Despite their small market share, UK banks have significant
                                                                       upon their sound international credentials and capabilities.                                               operations thereafter. We were among            what matters most to you and grow your
     influence, leading many discussions regarding the macro-
                                                                                                                                                                                  the first batch of foreign banks locally        business.
     economy, risk management, compliance, network &
                                                                                                                                                                                  incorporated in China in 2007. We have
     connectivity and others.
                                                                   7   It is always important and beneficial for UK banks
                                                                       to constantly engage with key financial regulators,
                                                                                                                                                                                  outlets across 29 coastal and in-land cities
                                                                                                                                                                                  in China, a testimony of our long-term

3    UK banks have been proactively tapping into the vast
     opportunities of the China banking sector by advocating
                                                                       associations, chambers and academics from both China
                                                                       and the UK.
                                                                                                                                                                                  commitment to China.

     their international expertise, working with Chinese
     regulators to further the opening-up of market, getting
     access to more niche markets, and obtaining more
     licenses. The China market remains a strategically
                                                                   8   Despite of the myriad negative impacts caused by
                                                                       COVID-19, this is also a time for UK banks to review their
     important one for the leading UK banks.                           business strategies and regroup their resources to further
                                                                       their commitments to the China market.

4    With the increasing number of regional development
     initiatives in China such as Jing-Jin-Ji, the Yangtze River
     Delta and the Greater Bay Area, UK banks foresee great
     opportunities in these regions and remain well committed
     to their growth in these regions.

46                                                                                                                                                                                                                                                                              47
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