BRITISH CHAMBER OF COMMERCE IN CHINA - MARKET ENTRY GUIDE 2021 - British ...
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Table of Cotents About Us 2 Foreword 3 UK trade with China 6 China opportunities 10 Laws and regulations on trade and investment 16 Tips for market strategy 20 Key Chinese Leaders for Business 22 Key British leaders for business 26 Market Entry Guide BritCham China Advocacy 31 BritCham China events 34 and Directory BritCham Membership Member Directory and 8 things to know 36 44 Banking 46 Construction & Property 48 Education & Training 52 Financial & Professional Services 56 Freight, Logistics and Relocation Services 62 IT & Telecommunications 64 Intellectual Property 68 Legal Services 70 Market Advisory 72 Marketing & Communications 78 Translation & Interpretation 82 © 2021 by the British Chamber of Commerce in China, all rights reserved. This report may not be reproduced either in part or in full without the prior written consent of the British Chamber of Commerce in China. While all efforts have been made to ensure the accuracy of this document, the British Chamber of Commerce in China does not assume legal liability or responsibility for the accuracy or completeness of the information provided within.
Market Entry Guide and Directory About independent, not-for-profit organisation with a strong and diverse membership. support sustainability and positive social engagement. Foreword the British With decades of business experience in China, we bring the British business Our advocacy work centres annually Managing Director of the British Chamber of Commerce in China Chambers of community together and help them thrive in one of the world’s most around two key initiatives: the British Business in China: Sentiment Survey, and This market entry guide and directory exists This guide completes the triangle from Commerce in important markets. the British Business in China: Position Paper. The former takes the pulse of British for one simple reason: to support British businesses; giving insight and support to understanding challenges, advocating for change and now pushing for further China Our chambers across Beijing, Shanghai, Guangdong and Southwest China build businesses in China on a series of issues, including their reflections on the past year’s British companies based in the UK that are considering expanding to China and sustainable growth for British business in China, utilising British support and a community for member companies business environment, their most pressing highlighting British companies in China expertise. through social and learning events across market access issues and their views on who offer world-class services. the country. Through our British Business current events that affect their business. The British chambers of commerce in China Awards, we recognise individuals and Our Position Paper lays out the key The British Chamber of Commerce in China is the independent voice of British Steven Lynch are the voice of British business in China; companies who represent excellence in recommendations of BritCham’s collective business in the largest and most dynamic Managing Director a collective of membership organisations innovation, enterprise and endeavour membership for the UK and China market on earth. Recent years have seen a British Chambers of Commerce in China providing advocacy, business support in the British and Chinese business governments to improve market access for and networking opportunities for British communities; while the annual Social British companies in China. considerable shift in the approach for the business in China. We operate as an Impact Awards celebrate companies that chamber that measures the pulse of British business through the annual sentiment survey and subsequently advocates Sustaining Members strongly for positive change through the annual position paper. We would like to thank our sustaining members for their consistent support of the Chamber in all its activities and efforts. Director General of the British Chambers of Commerce I am delighted to present this Market Entry understated. However, although the China Guide on behalf of the British Chambers market presents numerous opportunities of Commerce in the UK. We hope that for UK businesses, there exist a number of this guide will continue to promote a misunderstandings and uncertainties about strong UK-China business relationship and the process of entering and accessing this encourage UK businesses who are looking great market. to invest in China. Shining a light on the key investment The Chambers which make up our network sectors, business culture and the regulatory are trusted champions of businesses, environment of China, this Market Entry places, and global trade. We represent Guide provides ‘down-to-earth’ and up-to- tens of thousands of UK businesses of date information for businesses looking to all shapes and sizes, located across all invest, and is supported by the advice and continents of the world. We aim to help expert knowledge of the British Chamber firms achieve more and build relationships in China’s extensive business network of Supporting We would like to acknowledge the following organisations for their support in the creation on every level, in every region and nation companies. We hope that this guide allows Organisations and publication of this guide: of the UK and beyond. our members across the world to further understand and successfully navigate the In 2019, UK direct exports of goods to complex China market. China reached £30.7 billion, making China the UK’s 6th largest export destination; at the same time, UK exports of services Dr Adam Marshall and investment into China also greatly Director-General expanded, thus the business relationship British Chambers of Commerce between the UK and China cannot be 2 3
Market Entry Guide and Directory About the British Chambers of Commerce Global Business Network [space for the title sponsor advertisement] For 160 years our business has been helping UK businesses grow and trade successfully across the world. The British Chambers of Commerce Global Business Network is comprised of member British Chambers of Commerce and business groups that are located across all continents of the world and directly linked to Chambers of Commerce in every region of the UK. 4 5
Why? What? How? Who? Where? When? Market Entry Guide and Directory Capital: Beijing Nominal GDP growth, 2020: 2.3% The UK has welcomed the economic transformation and development of China over the past few decades. China today is Potential UK expertise in Better Real GDP growth, 2020: 1.9% Official the world’s second largest economy, the dominant manufacturer and trader in goods, the second largest consumer of commodities and growth demand business Nominal GDP per capita, 2020: Language: Mandarin RMB 72,000 (GDP 8,000) recipient of foreign direct investment (FDI), and the largest holder of foreign exchange reserves. China’s ongoing economic growth has environment With growing purchasing power, China’s Chinese caused an increase in average household increasingly affluent middle class is now Unemployment rate, 2020: 5.6% Currency: China’s importance as a UK trading partner and disposable income. In 2020, China’s increasingly placing value in the quality of In recent years, China has implemented middle class consisted of 734 million goods and services, particularly in that of a wide range of trade and investment ¥ Yuan (RMB) Consumer inflation rate, 2020: 2.9% has increased steadily since 2004, with both people (51% of the total population), imported goods. Products made in Britain liberalisation and facilitation policies Time zone: imports and exports increasing consistently. and annual disposable income per capita are widely perceived to be high quality, including the Foreign Investment Law GMT+8 in urban households was approximately and Chinese companies have traditionally (FIL), and has also updated the ‘Negative As of 2020, China is the UK’s third largest RMB 44,000 (GBP 4800). Spending in been keen to establish connections with List’, thereby increasing the number of trading partner, rising from fifth in 2019 education, culture and recreation across UK companies for services, especially in Chinese industries that are open to foreign urban and rural areas accounts for 9.6% of sectors where the UK is a global leader. In investment. These measures are a positive due to a decrease in the UK’s trade with all household expenditure. 2020, the UK’s exported services to China first step towards creating a more level France and the Netherlands. Second and third tier cities in Central and included included education services, playing field for foreign and domestic financial services, legal, accounting, businesses. Between 2015 and 2020, China Western China are gaining significant advertising, research and development, has moved from 80th to 31st in the World momentum, boasting higher population architectural, engineering and other Bank’s ‘Ease of Doing Business’ ranking. growth than eastern cities. Currently, more professional and technical services valued than 300 million people live in second and at GBP 6 million (RMB 55 million). third tier cities, a number which continues to grow, largely as a result of mass 50.0 migration from the countryside. Imports China is on a path to strong economic recovery from the effects of COVID-19, and was the only country to post economic growth in 2020. British companies also 40.0 invested more in China in 2020 than in 2019, and many opportunities in the market exist for the UK. UK trade with China 1999-2018 Goods and services, £ billions Exports This graph shows the gradual increase in UK imports from and exports to China between 2000 and 2018, and China’s increasing importance as a UK trade partner. 10.0 6 7 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Market Entry Guide and Directory Nothing Ventured, Nothing Gained In mainland China there are 530,100 schools and universities; 282 million students ; 17,320,300 full-time teachers. There is also an insatiable thirst for learning and a widespread belief in the quality of British education. Venture empowers British education in China through research, events, marketing, PR, partnerships and business development. ventureeducation.org contact@ventureeducation.org 8 9
Why? What? How? Who? Where? When? Market Entry Guide and Directory What are the opportunities? As it enters a new era of In the Sentiment Survey 2020-2021, development with the 49% of the UK businesses declared an commencement of the next optimistic outlook for their sector for the 14th Five Year Plan, China’s next year, while 44% of businesses reported economy will increasingly that they intended to increase investment Education focus more on the quality in their operations in the Chinese mainland. Automotive Built Environment Services - Early years (0-3) than the quantity of growth, Due to economic pressures caused by - Connectivity - UK standards, institutions - Partnership and move towards more the COVID-19 outbreak, many industries - Premium and luxury vehicles and education - EdTech tech-intensive, high-value and slightly shifted from an optimistic to neutral - Prefrabrication value-added production. outlook for 2021. The one exception is the - Higher value service provision financial and professional services sector, which remains optimistic. China’s economic transformation, changing demographics and the rapid pace of Nevertheless, as China’s economy technological innovation continue to create continues to recover from the effects of positive trends for business in China and COVID-19, we expect a strong rebound in offer ample opportunities for UK firms, especially in the high-end industries all sectors as we enter a ‘new normal’. Leading sectors and like healthcare, information technology, engineering and luxury goods. opportunities for UK exports and investments Food and Beverage - E-commerce platforms - Growing interest in premium spirits What are the regulatory Key cross sector issues challenges? to be aware of Given the substantial impact it has had on businesses and Cybersecurity and IT restrictions economies around the world, it will come as no surprise that more than three quarters of companies report that they estimate Accessing and moving company finances COVID-19 will continue to have a negative impact on their Competition with state-owned enterprises Financial Services Pharmaceuticals and Healthcare Travel and Tourism prospects for 2021, making it the trend of most concern for British - FinTech - Free trade zones - Post-COVID travel resumption businesses in China by a significant margin. This is followed by Employing foreign staff - Internationalisation of the - Healthcare technology - Luxury experiences UK-China tensions, which one in five companies believe will have renminbi a strong negative impact on their operations, and in third place, Alignment with international standards rising protectionism. Enforcement of laws and regulations 10 11
Why? What? How? Who? Where? When? Most followed celebrities on Weibo Market Entry Guide and Directory as of June 2020 (by no. of followers) Get to know China - TOP 5s For companies thinking of entering the Chinese market, the sheer scale can seem incredibly terrifying. But here are some numbers to help break it down. Highest grossing films Bestselling novels of 2019 (US$) of 2019 Xie Na He Jiong Yang Mi AngelaBaby Chen Kun 123.81 million 111.88 million 103.96 million 100.31 million 94.21 million 1. Ne Zha 1. To Live 714.75 million by Yu Hua 2. The Wandering Earth 2. Short Stories from the Notebook of 668.72 million a Grave Robber’s Chronicles Most visited international travel destinations 3. Avengers: Endgame by Nanpai Sanshu in 2018 607.25 million 3. Ordinary World by Lu Yao 4. My People, My Country 445.43 million 4. The Three-Body Problem by Liu Cixin 5. The Captain 414.27 million 5. The Dark Forest by Liu Cixin As of March 2020, ‘Avengers: Endgame’ has been ranked 1. Japan 2. Thailand 3. Russia 4. Vietnam 5. Korea No.1 highest-grossing film of all time, and China’s domestic grossing figures accounted for 22% of the global figure. In 2018, a total of 149.72 million outbound international trips were made by Chinese tourists, an increase of 14.7% from the previous year. Largest restaurant chains Most used apps Most popular luxury brands Most streamed games in 2018 (by no. of outlets) (by monthly active members) in 2019 (by Digital IQ) of 2019 (by streaming hours/month) 1. KFC 1. WeChat (social media) 1. Louis Vuitton 1. League of Legends 5,602 983.18 million 145 909,657 2. Starbucks Coffee 2. QQ (social media) 2. Bulgari 2. PlayerUnknown’s Battlegrounds 3,300 788.53 million 144 522,788 3. McDonald’s 3. Taobao (e-commerce) 3. Cartier 3. World of Warcraft 2,600 756.24 million 141 490,364 4. Dico’s 4. Alipay (financial services) 4. Gucci 4. Honor of Kings 2,300 698.56 million 134 469,326 5. Pizza Hut 5. iQIYI (video streaming) 5. Montblanc 5. Counter-Strike: 2,214 624.56 million 129 Global Offensive 12 191,100 13
Market Entry Guide and Directory What are some key expressions to understand business in China? 1 3 5 7 9 11 天高皇帝远 吃苦 差不多 人情 枪打出头鸟 买卖不成仁义在 tiān gāo huáng dì yuǎn chī kǔ chà bù duō rén qíng qiāng dǎ chū tóu niǎo mǎi mài bù chéng rén yì zài The mountains are high, Eating bitterness Pretty much Warmth and hospitality Shoot the bird which The relationship remains even if and the emperor is far away takes the lead a deal is not made It implies remarkable capacity Especially in business, people As opposed to some more This indicates that much for discipline and hard work. tend to leave space for each direct Western cultures, often In China, business people Don’t let the business hurt the administrative and executive other and avoid being definite, when doing business in China, will be uncomfortable with friendship. Plan for the long term. work relies on local structures leaving things a bit ambiguous a meeting might begin with bragging or “tooting your own instead of the central in case things develop in smaller acts of hospitality like a horn” too much. If you are too government. another direction. chat or some tea. obvious about it, you might attract backlash. 4 12 给人一个台阶 2 Gěi rén yī gè tái jiē 6 8 10 不管白猫黑猫, 抓到老鼠就是好猫 Giving someone a step to 面子 walk down 关系 识时务者为俊杰 人走茶凉 Bù guǎn bái māo hēi māo, mìan zǐ guān xì shí shí wù zhě wéi jùn jié Rén zǒu chá liáng Zhuā Dào lǎo shǔ jiù shì hǎo māo Face You don’t have to push people Connections The wise read the situation Tea gets cold when The wise read the situation to the wall, and it’s better to to before acting people leave before acting give someone an out to avoid In Chinese business culture: stalemate in negotiations. In Chinese business culture: This refers to the pride and Who you know is very important It means that it is much harder There is no one way to reach your when it comes to doing Consider all circumstances dignity of businessmen, and to accomplish something goal; think outside the box. businesses in China. While it is before you act. It’s best implies the importance of when relationships grow cold, important to develop a social to understand the policy preserving reputations when for example when people and professional network, you environment and business doing businesses in China. leave their position or move should also care about the climate in China before making away from you. Remember to quality of your connections. a big decision. keep in touch with people. 14 15
Why? What? How? Who? Where? When? Foreign Market Entry Guide and Directory On January 1st 2020, the new Foreign Investment Law of the People’s Republic of Investment China took effect. The FIL established a new legal framework for the management Law (FIL) and promotion of foreign investment in China. This has led to a number of related papers and regulations aimed at implementing, clarifying and explaining the law. How to thrive While China’s huge market offers abundant opportunities to UK companies, businesses also need to keep up with the complexity You are considering Regulation on the Implementation of the 01.01.2020 This provides additional details and clarity in China? of China’s rapidly developing market. Business works to radically different rhythms and structures in China, and it can investing in any business in Foreign Investment Law on provisions and principles to guide sometimes be hard to distinguish the real opportunities China (The Implementing Regulation) implementation of the FIL on the table. Knowing the underlying parameters is crucial to success, and this section will highlight some You are making decisions Special Administrative Measures for the These two regulations lay out the sectors in Last revised 16.12.2020 key laws and regulation that shapes trade and investment in China. about what to invest in, Access of Foreign Investment which foreign investment continues to be or curious about how (Negative List) restricted and prohibited, and industries in welcome your business which foreign investors are eligible to enjoy Catalogue of Encouraged Industries for would be in China certain preferential policies and treatment. Laws and China has a centrally governed hierarchy of laws, regulations and Foreign Investment regulations rules relating to foreign trade and investment. It can often take Foreign Investor Information Reporting 01.01.2020 These two regulations cover information on trade and time for regulations to be fully published, and they can often You are a foreign-invested Measures and reporting with respect to establishing FIEs and their subsidiaries, changes to investment be fragmented and vague. It is therefore important enterprise (FIE) Notice Regarding Foreign Investor Information Reporting Related Matters FIEs and their subsidiaries, and annual reporting. to keep up to date with the latest policy announcements. Interpretation on Certain Issues 01.01.2020 This set of judicial interpretations provides Your business straddles Regarding the Application of the Foreign guidance on questions relating to the several countries or areas Investment Law effectiveness and enforceability of foreign investment-related agreements The law was amended and came into effect in July 2004. It states that all types of businesses, including private enterprise, can engage in foreign trade once they have 01.01.2002 (revised 31.03.2004) filed the correct records. Foreign Trade Law Anti-Dumping Regulations of the People’s Republic of China Regulations of the People’s Republic of China on Countervailing Measures Regulations of the People’s Republic of China on Safeguards The law was promulgated on January 22nd 1987 and amended on July 8th 2000. It outlines principles, policies, rules and measures regarding Chinese exports Customs Law and imports. of the People’s Regulation of the People’s Republic of China on Import and Export Duties Republic of Regulations of the People’s Republic of China on Customs Statistics 01.01.2004 China 01.03.2006 Regulations of the People’s Republic of China on Implementing Customs Administrative Penalty 01.11.2004 Regulations of the People’s Republic of China on Customs Protection of Intellectual Property Rights 01.03.2004 16 17
Why? What? How? Who? Where? When? Tianjin Heilongjiang Offshore financial markets Facilitation of trade with Russia Financial leasing Modern logistics Key industries by province Cross-border financing Modern services Smart manufacturing and new energy Tourism Shaanxi Logistics and commerce hub for BRI Henan Hebei Agricultural Modern transportation and logistics hub Northern transport hub International trade Modern services Automobile and biomedical Logistics China pilot free-BRI zones (FTZs) Made in China 2025 Cross-border e-commerce Modern services Financial services Biomedicine Digital commerce The main objectives of the FTZs This strategic plan aimed to Financial leasing are to accelerate economic reform, upgrade Chinese industry, broaden internationalisation focusing on ten high-tech sectors. and liberalisation, and provide Although the plan itself has been foundations for the opening up of discontinued and is no longer high-value sectors. The Shanghai explicitly referred to, its underlying FTZ pilot was the first to be focus remains intact. announced in August 2013, followed by Tianjin, Guangzhou and Fujian in The sectors are: December 2014, and Chongqing, Integrated circuits and Liaoning, Henan, Hubei, Shaanxi, professional equipment Sichuan and Zhejiang in August Liaoning 2016. In 2019, the State Council High-end numerical-control Logistics and shipping centre in the northeast announced seven more FTZs were machine tools and robotics Advanced manufacturing to be located in Hainan, Shandong, Financial services Logistics Jiangsu, Guangxi, Hebei, Yunnan Aviation and aerospace equipment and Heilongjiang, bringing the total Marine engineering equipment number of FTZs to 18. and high-tech ships Shandong Advanced rail transit equipment Facilitation of trade with Japan and South Korea Marine New energy vehicles Industrial finance Hubei Artificial intelligence Medical services Belt and Road Initiative (BRI) Electronic equipment Transport link for Yangtze River Economic Belt Advanced manufacturing Agricultural machinery New energy vehicle manufacturing The initiative is a centrepiece of Modern services Shanghai current Chinese foreign policy New materials Testing ground for new FTZ regulations and one of the largest global Sichuan development strategies ever Biopharmaceuticals and high- Financial services Advanced devices undertaken. It provides UK firms performance medical equipment Logistics hub for BRI Pharmaceuticals Trade related services with opportunities to tap into the Advanced manufacturing development and connectivity of Medical sercices China’s provinces and neighbouring Jiangsu countries, and offer diverse cross- Chongqing Guangxi Fujian Integration of Yangtze River Economic Belt and sector business solutions, both the Yangtze River Delta Inland trade hub for BRI Facilitation of trade with ASEAN countries Facilitation of trade with Taiwan within China and in countries along Manufacturing Financial services Tourism Advanced manufacturing the routes. Advanced services Cross-border finance Financial services Foreign investment management Pharmaceuticals Logistics Tourism Yunnan Hainan Guangdong Zhejiang Hub for Maritime Silk Road as new Free SciTech development in Shenzhen and GBA Maritime commerce centre Intersection of the BRI and the Yangtze River Economic Belt Trade Port integration with Hong Kong and Macau Maritime-related advanced services Tourism Logistics Oil and petrochemicals Advanced manufacturing Manufacturing and logistics Modern industry Technology services Cross-border finance Financial services 18 Cross-border e-commerce Tourism
Why? What? How? Who? Where? When? Market Entry Guide and Directory 21 Modes of entry Tips for market strategy in China Direct Export Build relationships Localise your product and trust Localising your product can come in As customers, investors or business many forms, from translating interfaces and marketing materials, to providing Indirect export Agents partners, most Chinese people set great store on personal connections and additional services, training and product relationships when working together. demonstrations. Any and all of these can Distributors Taking the time to develop genuine trust be vital to the process of making your and understanding, particularly about product fit in a new Chinese market. It is the intentions and reasons for getting important to assess this carefully going in. Licensing/Technology Transfer involved, and particularly at the beginning of a business relationship, is never wasted Franchising WeChat for social and and can save a great deal of trouble and misunderstanding later down the line. business networking Selling online WeChat is intricately embedded into the lives of China’s urban population, and is used for a wide range of activities from payment transfer, messaging and social media posting. By the end of 2018, it was reported that it had over a billion daily active users on its network, many of Investment Representative Office whom have some relation to China. Many Chinese businesses use WeChat as their Parnnerships primary mode of communication and marketing. Learning how it works is central to a long-term commitment to working in Agents, distributors and Wholly Foreign-Owned Enterprises (WOFE) or with a Chinese market. local partners Joint Ventures Contractual joint ventures Having ‘boots on the ground’ in China can be absolutely invaluable. A local partner, Leverage local platforms agent or distributor who understands local Equity joint ventures Finding the right local platforms, product conditions can give you fast and reliable ambassadors and partners will make a data about the market and your customers. potentially huge difference to how seriously The help of someone who is there in your product is taken. person and able to remove obstacles and potential barriers can make all the difference to your business. Hong Kong First 20
Why? What? How? Who? Where? When? Market Entry Guide and Directory Key Chinese Leaders for Business Wang Wentao Ministry of Commerce Minister of Commerce of the Cabinet-level executive agency of the State Council; responsible for policy People’s Republic of China coordination and implementation in respect of all trade-related issues. He Lifeng The National Development and Reform Commission Minister of the National In charge of overall national economic and social development policy, and Development and Reform has an influence on trade policy. Commission Liu He Central Financial and Economic Affairs Commission Vice Premier and Director Subordinate to the CCP Politburo, and is in charge of leading and supervising of the Office of the Central economic work of both the CCP Central Committee and the State Council. Financial and Economic Liu He was also China’s lead trade negotiator in the US-China trade war, until Affairs Commission an official trade negotiator was appointed in 2021. Zhang Gong State Administration for Market Regulation Minister of the State Administration for Market Department responsible for overseeing all manner of market controls, including regulating anti-monopoly behaviour, intellectual property rights, Key Chinese Organisations drug safety supervision, and the issuance of business licenses. Ministry of Commerce, PRC (MOFCOM) No. 2 Dong Chang’an Ave Yi Gang The People’s Bank of China Beijing, China 100731 Governor of the People’s The central bank of the People’s Republic of China responsible for carrying Tel: +86 (0)10 5377 1360 / 1361 Bank of China out monetary policy and regulation of financial institutions in the Chinese mainland. Invest Beijing (Beijing Investment Promotion Service Centre) Ni Yuefeng The General Administration of Customs Floor 3 & 4, Block F, Fuhua Building Minister of the General A ministry-level administrative agency responsible for managing the import No. 8, Chaoyangmen North Street, Dongcheng District Administration of Customs and export of goods and services into the Chinese mainland and the Beijing, China 100027 collection of value added tax (VAT), customs duties, excise duties, and other Tel: +86 (0)10 6554 1880 indirect taxes. Email: xxwh@invest.beijing.gov.cn Zheng Zeguang Embassy of the People’s Republic of China in the United Kingdom of China Council for the Promotion of International Trade (CCPIT) Ambassador of the People’s Great Britain and Northern Ireland Republic of China to the The official diplomat sent by the Chinese government to represent its No. 1, Fuxingmenwai Street, Xicheng District United Kingdom interests in bilateral relations with the British government. Beijing, China 100860 Tel: +86 (0)10 8807 5000 22 23
Why? What? How? Who? Where? When? Market Entry Guide and Directory Things to consider for choice of location Target client Chengdu Chongqing Hangzhou Hefei Nantong (disposable income, age, gender) Local government (support system, effectiveness in approving licences) Logistics (proximity to ports/airports, warehouse) Local climate Wuhan Yangzhou Zhuhai Dongguan Shenzhen Resources (human and raw materials) Beijing Ten fast-growing cities Airlines that fly direct to China Shanghai Air China British Airways Changsha China has 23 provinces, 5 autonomous regions, 4 municipalities and 2 Special Administrative Regions. China Eastern London China Southern The markets in China are heterogeneous, regionally divided and diverse in terms of income levels, taste and sophistication. New Chengdu Hainan Airlines businesses wishing to enter the Chinese market should not expect to access the entire market in one go and instead should keep an open mind and consider some of the faster growing lower-tier cities. Manchester Chongqing When are flights cheapest? November, February and March The vast majority of British businesses have headquarters in either Shanghai (39%) or Beijing (37%). Markets in these first-tier cities are saturated and highly competitive, and so do not necessarily offer the best opportunity for a company considering China entry, unless you Shenzhen How long does the flight take? are already a well-established international brand. Between 11 and 13 hours Edinburgh Guangzhou Wuhan Sanya 24 25
Why? What? How? Who? Where? When? Market Entry Guide and Directory Key British Leaders for Business Key British Leaders for Business Sir Ciarán Gearoid Devane British Chamber of The British Council Chief Executive of the British Council Matt Burney Commerce in China St John Moore Steve Lynch Director of the British Council in China Chairman of the British Chamber of Managing Director of the British UK’s international organisation for and Minister (Culture and Education) Commerce in China Chamber of Commerce in China Membership organisation for British cultural relations and educational at the British Embassy in Beijing business focused on boosting UK-China opportunities. trade and investment. British Chambers of Department for Commerce (BCC) International Trade Adam Marshal Anne-Marie Martin Elizabeth Truss John Edwards The national representative body of 52 Secretary of State for International HM Trade Commissioner for Hong Director General of British Chamber Director Global Business Network of The UK’s international economic Accredited Chambers of Commerce Trade and President of the Board of Kong and the Head of Department for of Commerce British Chamber of Commerce department responsible for across the UK. The Chambers Trade International Trade (DIT) in Mainland international trade and investment. represent over 70,000 businesses in China, Hong Kong and Macau all sectors and run regular campaigns to highlight issues of concern for businesses. British Embassy Beijing Caroline Wilson The chief diplomatic mission of the British Ambassador to the People’s United Kingdom in the People’s Republic of China Republic of China. It is one of Britain’s largest overseas embassies. 26 27
Why? What? How? Who? Where? When? Market Entry Guide and Directory Key British Other Key Organisations in Organisations China Department for International Trade (Beijing) British Embassy 11 Guanghua Road Beijing, China 100600 Tel: +86 (0)10 5192 4000 Email: commercialmail.beijing@fco.gov.uk British Council Beijing Office Cultural and Education Section, British Embassy 4/F Landmark British Chamber of Commerce in China Building Tower 1, 8 Dongsanhuan Beilu, 3/F Prototype, Hotel Jen Beijing, Beijing, China 100004 No. 1 Jianguomenwai Avenue, Tel: +86 (0)10 6590 6903 Beijing 100004 Email: enquiries@britishchamber.cn China Britain Business Council (CBBC) The British Centre, Room 1001, China Life Tower, 16 Chaoyangmenwai Avenue, Beijing, China 100020 Tel: +86 (0)10 8525 1111 Email: enquiries@cbbc.org.cn The British Chamber of Commerce Shanghai Invest Northern Ireland – Shanghai (Regional HQ) Room B18, ATLAS Workplace, British Consulate General Shanghai Confederation of British Industry (CBI) China 3F, Shanghai Agile International Plaza 17F Garden Square 525 Xizang Middle Road, 968 West Beijing Road 1006B China Life Tower Shanghai, China 200003 Shanghai, China 200041 16 Chaoyangmenwai Ave Tel: +86 1358 568 0040 Tel: +86 (0)21 3279 2000 Beijing, China 100020 Email: janet.jiang@britishchambershanghai.org Email: shanghai@investni.com Tel: +86 (0)10 8525 3100 Email: infochina@cbi.org.uk NB: Invest Northern Ireland also has locations in Beijing and Guangzhou – see https://www.investni.com/about-us/where-we-are for more information. The British Chamber of Commerce Southwest China Scottish Development International – Beijing Room 4-109, WeWork, The British Chamber of Commerce Guangdong No. 31 Zongfu Road, British Embassy Beijing, 11 Guanghua Road, Chengdu, China 610000 Unit 2201B, International Finance Centre, Chaoyang District, Beijing Tel: +86(0)28 68305159 No. 5 Zhujiang Xi Road, Tianhe District, Tel:+86 13501777191 Email: info@britchamswchina.org Guangzhou, China 510623 Tel: +86(20) 8331 5013 Email: admin@britchamgd.com 28 29
Why? What? How? Who? Where? When? British Chamber of Commerce in China Market Entry Guide and Directory British Chambers of Advocacy Commerce in the UK Aberdeen & Grampian Chamber of Commerce As the voice of British business in China, BritCham China Ayrshire Chamber of Commerce Barnsley & Rotherham Chamber of Commerce advocates on behalf of our members to both the British and Bedfordshire Chamber of Commerce Chinese governments in order to better direct trade relations. Black Country Chamber of Commerce We foster dialogue between business and government in Business West Chambers of Commerce order to make our members’ voices heard and influence Cambridgeshire Chambers of Commerce BRITISH policy decisions, both to address existing challenges and to Cornwall Chamber of Commerce BUSINESS unlock new opportunities in China’s business environment. Coventry & Warwickshire Chamber of Commerce IN CHINA: Cumbria Chamber of Commerce Our advocacy work supports member business of all sizes and Devon & Plymouth Chamber of Commerce POSITION PAPER across all sectors. Doncaster Chamber of Commerce Dorset Chamber of Commerce and Industry Dundee and Angus Chamber of Commerce 2020 The British Business in China: Position Paper is an annual East Lancashire Chamber of Commerce report created by BritCham to provide advocacy and East Midlands Chamber of Commerce representation on behalf of member companies operating in (Derbyshire, Nottinghamshire, Leicestershire) China The paper highlights changes in major industries in the Edinburgh Chamber of Commerce Essex Chambers of Commerce past year, the key regulatory challenges faced by companies Fife Chamber of Commerce in those industries and the opportunities available for British Glasgow Chamber of Commerce businesses in the market. Greater Birmingham Chambers of Commerce Greater Manchester Chamber of Commerce Guernsey Chamber of Commerce BritCham also releases an annual Business Sentiment Survey, Hampshire Chamber of Commerce which collates the views of member companies on their Herefordshire & Worcestershire Chamber of Commerce outlook on the China market that year. Companies provide Hertfordshire Chamber of Commerce Hull & Humber Chamber of Commerce their thoughts on a range of topics, including their investment Inverness Chamber of Commerce plans, current affairs and the regulatory challenges in their Isle of Man Chamber of Commerce sector. Isle of Wight Chamber of Commerce Jersey Chamber of Commerce Combined with market entry information from elsewhere, Kent Invicta Chamber of Commerce the analyses presented in our advocacy reports provide vital Lincolnshire Chamber of Commerce Liverpool & Sefton Chambers of Commerce background information for businesses considering moving London Chamber of Commerce and Industry into China. Mid Yorkshire Chamber of Commerce and Industry Norfolk Chamber of Commerce Both the Position Paper and Sentiment Survey are available North East England Chamber of Commerce for free download from our website. North & Western Lancashire Chamber of Commerce Northamptonshire Chamber of Commerce (incorporating Milton Keynes Chamber) Northern Ireland Chamber of Commerce and Industry Renfrewshire Chamber of Commerce Sheffield Chamber of Commerce and Industry Shropshire Chamber of Commerce Somerset Chamber of Commerce South Cheshire Chamber of Commerce and Industry South Wales Chamber of Commerce St Helens Chamber Staffordshire Chamber of Commerce & Industry Suffolk Chamber of Commerce Surrey Chambers of Commerce Sussex Chamber of Commerce Thames Valley Chamber of Commerce Group West Cheshire and North Wales Chamber of Commerce West & North Yorkshire Chamber of Commerce Wirral Chamber of Commerce 30 31
Why? What? How? Who? Where? When? Market Entry Guide and Directory CHINA EXPORT China has seven public holidays every year: New Year’s Day, Chinese New Year (Spring Festival), the Qingming Festival (Tomb Sweeping), Labour Day, Dragon Boat Festival, Mid-Autumn Festival and National Day. For Chinese New Year and National Day, people normally have three days off, with only one day off for the other annual holidays. Holidays 2021 ACCELERATOR New Year's Day 1 Jan Chinese New Year (Spring Festival) 25 Jan Exporting has always required knowledge and The Qingming Festival (Tomb Sweeping) 4 Apr [space for networks - but never more so than today. If you are reading this, the chances are that you're already advertisement] exporting to numerous markets around the world. Labour Day 1 May You know that to export goods and services to China requires a range of skills, knowledge and contacts. The Dragon Boat Festival 14 Jun This is particularly true now, as geopolitical dynamics and accelerated digitisation, driven by COVID-19, are combining to reshape the risks and rewards of exporting to China today. The Mid-Autumn Festival 21 Sep The China Export Accelerator is a part-time, six week programme combining the best China advisory services with world-class Increase effectiveness through executive education from China's leading business school: CKGSB. our 8 step export diagnostic. National Day 1 Oct Our objective is to increase your profits and reduce your risks, Reduce risk by up-skilling whilst building your China capability. And the modular, part-time employees through certificated design allows you to stay on top of your work responsibilties and executive education. participate in sessions remotely from anywhere in the world. To download the brochure or to book an appointment to find out Develop your business with the Annual Events Anniversaries more, visit our website www.asiability.co.uk most experienced China advisory team in the world. China remains the largest market in the world, with a 1.4 billon China International 100th anniversary of the strong consumer and 40 million business customer base. Get the technical knowledge, Import Expo founding of the Communist Make it work for you. professional gudiance and Party of China Assembly academic knowledge you need The CPPCC National to succeed in one hit. 1 July 2021 Committee and NPC plenary sessions (Two Sessions) 20th anniversary of China’s Boao Forum accession to the WTO China Development Forum 11 December, 2021 LET'S GROW YOUR BUSINESS WITH 32 CHINA TOGETHER 33
Why? What? How? Who? Where? When? Market Entry Guide and Directory September 2021 British Chamber of Commerce in China China Social Impact Awards (CSIA) Signature Events In 2019 the BritCham China, in collaboration with the United Nations and other major international business organisations held the first ever China Social Impact Awards to recognise and celebrate the incredible contributions companies have made to social change here in China. The Awards are influenced by the March 2021 UN’s 17 Sustainable Development Goals, companies will compete for 7 different awards. Each award will be available to companies Sustainability Summit in two categories, large corporates and SME. The winners will be selected by an independent judicial panel of experts. BritCham China’s Sustainability Summit 2021 in partnership with the WorldEconomic Forum intends to promote how business, government and society can ‘build back better’ after the pandemic Young Professionals and support the United Nations Sustainable Development Goals. Development Programme (YPDP) The Young Professionals Development Programme is a high-profile training opportunity that aims to elevate young professionals’ key China Now 2021: Business Outlook employability skills, develop UK-China relations, and benefit both This is an annual conference that the British Chamber organises businesses and their emerging young talent. This series of events which breaks down the Two Sessions/Lianghui but also examines and workshops take place from September to December annually. the wider domestic and international outlook of China. May 2021 October 2021 Beijing Highland Games Beijing British Ball Celebrating the best of Scotland. The Beijing Highland Games is The British Ball is an annual event and one of the biggest a family fun day promoting Scottish food, drinks and culture. In gatherings in Beijing for good causes. In 2020 the Ball supported 2020 we were joined by over 1,200 attendees with celidh dance Education Girls of Rural China (EGRC) and raised over RMB performances and tug-o-war competitions. 200,000 to supporting girls in rural China attending high school. June 2021 November 2021 Annual General Meeting (AGM) British Christmas Market Celebrate Christmas 2020 with families and friends from the British The AGM is a pivotal event as BritCham China members elect Embassy and the British business community. the new Executive Committee that will set the direction for the Chamber for the year ahead. December 2021 August 2021 British Chamber Christmas Party Employability Month The Chamber’s Christmas party is a celebration of our membership, and the event highlights the Chamber influence One month of diverse activities and events designed to among the business community. The party brings together promote employability and effective recruitment for all parts company executives at the heart of Sino-British trade and of the workforce in China – from interns and recent graduates investment. to experienced professionals – with a strong focus on British businesses operating in China and on graduates & alumni of UK 34 universities. 35
Market Entry Guide and Directory Chamber Services & Membership of the Membership Benefits British Chamber of Commerce in China Pay-per-use Services Translation Services Once you’d made the decision to start operating in China, membership of a chapter of the British chambers of commerce in China is the next step to provide access to a range of (available to Members and non-Members) • Performed by our carefully selected business support services and other valuable member benefits. If your Chinese operations partner suppliers at competitive rates will have a presence in Beijing or have a national outlook, membership of the British Chamber of Commerce in China is the natural choice as we’re based in the capital, near to • Company Registration Check Report both government and the national headquarters of many major British businesses. If you’ll • A report to confirm official registration in be based elsewhere in the country, also consider membership of our partner chapters in China and basic background information Shanghai, Guangdong or Chengdu (Southwest China). to help you complete due diligence At the British Chamber of Commerce in China (based in Beijing), our membership scheme checks on partners and suppliers in China is designed to suit businesses of all sizes and industry sectors and we always welcome new • Checks performed by the Chamber members to join our network of British businesses operating in China. staff, with an English language summary supplied in addition to the original Membership Category Annual Membership Fee Description Chinese language report Please contact enquiries@britishchamber.cn to Sustaining RMB 40,000 Our premium membership grade open to any business wishing to support the gain a cost-effective quotation to meet your needs. chamber at a higher level, unlock exclusive premium benefits and access increased visibility & branding Chamber Membership Benefits Corporate RMB 20,000 For businesses with global annual turnover of GBP 7 million or more Connectivity, Networking & Events Business & Marketing Support Advocacy - Reduced price or free entry to all - Sector-specific market summaries, - Full participation in BritCham China’s Medium RMB 10,000 For businesses with global annual turnover of GBP 2 million to GBP 7 million Chamber events. Access to exclusive business news updates and introductions advocacy work, including input to our member events. to industry experts annual Business Sentiment Survey and Business briefings & sector-specific - Full access to BritCham China reports Position Paper, providing in-depth Small RMB 5,000 For businesses with global annual turnover of less than GBP 2 million analyses of challenges and opportunities business events; seminars, webinars & and content for member businesses operating in workshops; networking sessions; gala China informed by a rigorous consultative Hotel & Partner RMB 15,000 dinners & awards ceremonies; social & - Free online member news & event For partner businesses that host or support research process with the membership. cultural events. postings – with a wide reach through Chamber events on a regular basis The findings of these documents are used our e-mail newsletter, LinkedIn feed and by the Chamber to lobby the highest levels - Listings in our member directory; WeChat (Chinese social media) subscribers member-to-member introductions of British and Chinese government to UK Universities GBP 1,000 Memberships for UK Universities to access Annual Membership Fee influence changes in policy and legislation a tailored set of benefits for the University - Sponsorship opportunities for high-profile - Access to the Young Professionals’ BritCham China events to benefit our members. (or RMB equivalent) and its students/graduates/alumni Development Programme (YPDP) - Free job postings on BritCham China - Access to other policy-related work website includes Policy Insight articles, Market Reviews and Member Surveys to provide Membership runs for a full year from the date of joining. up-to-the-minute insights into business operation in China. Member benefits are available to all employees of the member business. You can find more or apply for membership by visiting Please contact enquiries@britishchamber.cn to gain a cost-effective quotation to meet your needs. https://www.britishchamber.cn/en/become-a-member/ or by e-mailing membership@britishchamber.cn 36 37
Market Entry Guide and Directory Future Sponsorship Opportunities Useful Sources of Information British Chamber Policy Insights The British Chamber of Commerce in China brings the British community together www.britishchamber.cn/en with a wide range of exciting and engaging activities and events. Sponsorship and/or partnership opportunities for our signature events are available to put your company at the forefront of the British business community. EU SME Centre Reports and Guidelines for Industries and Sectors www.eusmecentre.org.cn/ Please contact enquiries@britishchamber.cn for more information! China British Business Council Business Handbook www.cbbc.org/ DIT Guidance on Exporting to China www.gov.uk/guidance/exporting-to-china-after-eu-exit www.great.gov.uk/markets/china/ https://www.gov.uk/government/publications/overseas-business-risk-china/ overseas-business-risk-china World Bank Group Doing Business in China 2020 www.doingbusiness.org/content/dam/doingBusiness/country/c/china/CHN.pdf For updates and information from the Chamber regarding the COVID-19 outbreak in China, please refer to the British Chamber of Commerce in China’s dedicated information page and official statement. 38 39
Reports by Member companies Market Entry Guide and Directory China Real Estate Market - 2020 S P OT L I G H T Reimagining Savills Research Real Estate 2020 BRITISH British Independent Beyond the pandemic: INDEPENDENT Schools in China – the future of M&A NEW SCHOOLS IN CHINA Annual Report 2020 M&A monitor special edition The Autonomous Customer 2020 FRONTIERS Still phoning, PROSPECTS FOR REAL ESTATE ALONG THE BELT AND ROAD INITIATIVE 问创 教育 在华英国私立学校 Venture Education still emailing… Annual Report 2020 but ready for AI. 2020 年度报告 Table of Contents | 目录 Venture Education supports UK-China education Market Summary | 市场综述 through research, consultancy and partnerships. British Independent Schools in Numbers | 数说在华英国私立学校 问创通过研究和合作伙伴关系的方式 Six Trends for 2020 | 2020年六大趋势 支持中英两国教育事业的发展。 Map of UK: British Independent Schools Represented in China | 英国私立学校分布概况 Map of China: British Independent Schools Across China | 在华英国私立学校分布概况 Map of UK: British Independent Schools Due to Open | 拟入驻中国的英国私立学校分布概况 contact@ventureeducation.org Map of China: British Independent Schools Due to Open in 2020 | 拟在2020开学的在华英国私立学校分布概况 British Independent Schools Directory | 在华英国私立学校目录 Advice for UK Education Suppliers | 对英国教育提供商的建议 Digital Digital Transformation SPECIAL FOCUS: Transformation 1 Southeast Asia Industrial & Logistics 1 Typhoon Consulting Reimagining Real Estate Beyond the pandemic: The Autonomous New Frontiers: The 2020 the future of M&A Customer 2020 2019 Report Savills Freshfields BT Knight Frank trade20 The rising stars of global trade Analysis of Chinese Education Policies Doing Business in China www.lehmanbrown.com This article was prepared by LehmanBrown International Accountants. This article is intended for general information purposes only and is not intended to provide, and should not be used in lieu of professional advice. The publisher LehmanBrown assumes no liability for readers’ use of the information herein and readers are encouraged to seek professional assistance with regard to specific matters. Any conclusions or opinions are based on the specific facts and circumstances of a particular matter and therefore may not apply in all instances. Doing Business in China Global NextGen Survey Keys to Success in the 2020 Key trends to Analysis of Chinese Trade20: The rising Lehman Brown 2019 Greater Bay Area watch in corporate Education Policies stars of global trade Venture Education & DIT PwC KPMG banking Standard Chartered HSBC 40 41
Reports by Member companies Market Entry Guide and Directory British Independent Beyond the pandemic: Schools in China – Annual NEW the future of M&A BRITISH INDEPENDENT Report 2021 FRONTIERS M&A monitor special edition The Autonomous Customer 2020 Still phoning, SCHOOLS IN CHINA PROSPECTS FOR REAL ESTATE ALONG Venture Education THE BELT AND ROAD INITIATIVE still emailing… Education and Training but ready for AI. Annual Report 2021 Navigating the rising tide of uncertainty: 23rd Annual Global CEO Survey China Report SPECIAL FOCUS: Southeast Asia Industrial & Logistics 1 PwC Software Copyright Litigation: Financial and Professional 2019 New Frontiers: Prospects Beyond the pandemic: the The Autonomous Customer How Have Foreign Companies Services for real estate along the Belt and future of M&A 2020 Fared in Chinese Courts? Road Initiative Freshfields Bruckhaus Deringer BT Rouse Knight Frank Legal Services IT IP Construction & property trade20 The rising stars of global trade Doing Business in China www.lehmanbrown.com This article was prepared by LehmanBrown International Accountants. This article is intended for general information purposes only and is not intended to provide, and should not be used in lieu of professional advice. The publisher LehmanBrown assumes no liability for readers’ use of the information herein and readers are encouraged to seek professional assistance with regard to specific matters. Any conclusions or opinions are based on the specific facts and circumstances of a particular matter and therefore may not apply in all instances. Catalyst for change Sustainable Luxury Takes Centre Stage: Market Report QI 2020 Trade20: The rising stars of Doing Business in China Panawell Intellectual Property finance developments across Asia China Retail - 2020 global trade Newsletter BlueStar AMG Lehman Brown Pacific Savills Financial and Professional Standard Chartered Financial and Professional Panawell & Partners LLC KPMG Construction & Property Services Banking Services Financial and Professional Services 42 43
Market Entry Guide and Directory Member Directory If you are a UK company considering an entry to the Chinese market or looking to grow and thrive, this directory provides a list of service providers who can support your journey. The purpose of the guide is to highlight the [space for potential and opportunities. the members are the people who are the people you need to speak advertisement] to, 40 years of knowledge and experience of how to enter and then thrive in the market. Genuine business to business cooperation. 44 45
Market Entry Guide and Directory Banking HSBC Bank (China) Standard Chartered Company Limited Banking www.sc.com/cn/en/ www.hsbc.com.cn Ricky.Yin@sc.com www.business.hsbc.com.cn/en-gb/email-us +86 1059182081 +86 1059998888 HSBC Bank (China) Company Limited Standard Chartered is a leading Standard Chartered has established a started operations on 2 April 2007 as a international banking group, with a unique position in serving SME in China 8 Things to Know locally incorporated foreign bank. It is presence in 59 of the world’s most dynamic for over 15 years and our products and owned by the Hongkong and Shanghai markets, and serving clients in a further services have really evolved over time. Banking Corporation Limited, the founding 85. More than 75% of our global footprint Essentially, our clients look to us for holistic, 1 The banking sector is one of fastest growing and dynamic sectors in China. Over the years, it has continued to 5 Leveraging their global footprints and well-established business corridors, UK banks are in a unique position member of the HSBC Group, which was established in Hong Kong and Shanghai overlaps with the Belt & Road markets. Our purpose is to drive commerce and end-to-end banking services. These include everything from lending, such as witness constantly evolving reform and opening-up, to support Chinese companies, especially in exploring in 1865. HSBC China incorporated the prosperity through our unique diversity, unsecured business loans, commercial forming an increasingly mature and prudential regulatory the huge business opportunities along the Belt & Road previous Mainland offices of its parent. and our heritage and values are expressed mortgages, working capital and trade framework. markets. in our brand promise, Here for good. finance. We also offer critical day-to-day services, such as payments and collections, Standard Chartered is one of the oldest 2 The Big Four domestic banks hold huge market share in the sector with proportional dominance within the sector. 6 The outlook for sustainable or green finance unveils great foreign banks in China, with its first branch deposits, insurance referrals and foreign exchange. We make banking easy, quick possibilities for UK banks, which will allow them to build in Shanghai set up in 1858 and continuous and transparent, so you can focus on Despite their small market share, UK banks have significant upon their sound international credentials and capabilities. operations thereafter. We were among what matters most to you and grow your influence, leading many discussions regarding the macro- the first batch of foreign banks locally business. economy, risk management, compliance, network & incorporated in China in 2007. We have connectivity and others. 7 It is always important and beneficial for UK banks to constantly engage with key financial regulators, outlets across 29 coastal and in-land cities in China, a testimony of our long-term 3 UK banks have been proactively tapping into the vast opportunities of the China banking sector by advocating associations, chambers and academics from both China and the UK. commitment to China. their international expertise, working with Chinese regulators to further the opening-up of market, getting access to more niche markets, and obtaining more licenses. The China market remains a strategically 8 Despite of the myriad negative impacts caused by COVID-19, this is also a time for UK banks to review their important one for the leading UK banks. business strategies and regroup their resources to further their commitments to the China market. 4 With the increasing number of regional development initiatives in China such as Jing-Jin-Ji, the Yangtze River Delta and the Greater Bay Area, UK banks foresee great opportunities in these regions and remain well committed to their growth in these regions. 46 47
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