Ma azine - Are You Ready For The Future? Clutch for Perfect on! - Hammer Kupplungen
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JANUARY FEBRUARY MARCH 2020 Issue 1 m a g az i n e Are You Ready For The Future? Clutch for Perfection! TOGG - New Automobile of Turkey Change, Transformation and Technology
Hammer Clutch UK LTD Hammer Kupplungen GmbH Unit 19 Maple Leaf Industrial Estate Bloxwich Sanettastrasse 1, Tor 1 72469 Meßstetten Lane Walsall West Midlands WS2 8TF Phone: +49 7431 96 14 628 Phone : +44 01922 720910 Fax: +49 7431 96 14 633 Fax: +44 0870 170 9766 info@hammerkupplungen.com info@hammerkupplungen.com www.hammerkupplungen.com www.hammerkupplungen.com Headquarters Hammer Kupplungen Russian Federation Dönmez Debriyaj A.O.S.B. 10039 Sk. No.2 195220,Санкт-Петербург , Улица Гжатская, 35620 Çiğli - İzmir дом 22 корпус 4, Кв. 523 Phone: +90 232 376 87 66 Phone: +7 931 589 07 47 Fax: +90 323 376 89 99 o.inon@donmezdebriyaj.com.tr info@donmezdebriyaj.com.tr www.hammerkupplungen.com www.donmezdebriyaj.com.tr
C O N T E N T S 2 General Manager Place of Management Editor 3 Dönmez Debriyaj San. ve Tic. A.Ş. Atatürk Organize Sanayi Bölgesi 10039 Sk. No:2 Çiğli / İZMİR New generation purchasing 4 Tel: +90 232 376 87 66 Faks: +90 232 376 89 99 e-mail:info@donmezdebriyaj.com.tr www.donmezdebriyaj.com.tr International Automotive Engineering Conference 2019 5 Publisher Hatice İVİT 6 New Automobile of Turkey Editor-in-Chief 8 Ahmet COŞKUN New Product Editorial Board Solutrans 2019 10 Büşra ÖVET HAKTANIR Nazmi KARAKAŞ Okan İNÖN Teoman ALTIN Export Trips: Kazakhstan / 11 Ali ELMAS Uzbekistan Muammer GÜVENCİ Ali BOZKURT Alim GÜRGEN Export Trips: Brazil 2019 14 Nurten CANAN Murat HAKTANIR Kutluhan ZEYTÜNLÜ After Sales Support Team 17 Mustafa Mert KUTLU Gizem ATMACAOĞLU in Kayseri! Serkan ÖZMEN Aslı BİLGİNER Donmez Clutch in Kayseri 21 Graphic Design by Samet ÖZ NACV 2019 24 Published by Metro Matbaacılık Yahya Kemal Beyatlı Caddesi 2nd International Distributors Conference 26 No: 94 BEGOS 3. Bölge 35400 Buca / İZMİR Tel: 0232 290 33 11 Automechanika Istanbul 2020 27 Fax: 0232 290 33 21 www.metro-print.com Date of Publication Change, Transformation and Technology 28 MART 2020 Internal Communication Meeting 29 Cover photo by 30 Samet ÖZ HR in Figures Security Culture in Workplaces 32
AS WE ENTER NEW MARKETS WITH BOTH OUR EXISTING PRODUCTS AND NEW PRODUCTS, WE CONTINUE TO RECEIVE NATIONAL AND INTERNATIONAL PATENTS WITH OUR UNIQUE GENERAL MANAGER DESIGNS, WHICH IS OUR R&D VISION. Ahmet COŞKUN Dear Hammer Kupplungen Friends, Despite the contraction in the domestic In addition to the spare parts market, market and the global crisis, our we have started to work with new main exports, which increased significantly in industries with the strength of our the past year, have contributed greatly quality level, technological and design to the stable growth of our company capability. We have started partnership in recent years. While aiming for the with Anadolu Isuzu and Otokar from top with our Hammer Kupplungen and Turkey, and this partnership will Dönmez brands in the world markets, continue by increasing. We have also we continue to maintain the market carried out great projects with the leadership that we have achieved in world giant vehicle manufacturer Iveco our country in recent years. from Italy. WE HELD OUR INTERNAL COMMUNICATION We are expecting record participation this year to our international distributors MEETING, WHICH IS A PART OF THE IMPORTANCE meeting that we shall organize before WE ATTACH TO OUR HUMAN RESOURCES, WITH the Automechanika Istanbul fair to be held in early April. I believe that THE PARTICIPATION OF ALL OUR STAFF ON THE this event will be of great benefit in FIRST WORKING DAY OF THE NEW YEAR. I BELIVE explaining our company vision and developments in our company to the THAT THE INFORMATION I GAVE ABOUT OUR world. COMPANY'S ACTIVITIES AND FUTURE PLANS Hope to be together on our journey WAS VERY USEFUL. IN THE SECOND PART OF that is always forward, THIS MEETING, WE REWARDED THE BEST WORKS Sincerely, THAT HAD BEEN CONSIDERD SUCCESSFUL WITHIN KAIZEN WORKS, WHICH IS THE MAIN DRIVING FORCE OF EFFICIENCY AND SAVINGS IN OUR COMPANY. IN THE SECOND PART OF THE MEETING, AS THE MAIN ELEMENT OF OUR COMPANY'S EFFICIENCY AND SAVINGS, WE REWARDED THE BEST KAIZEN APPLICATIONS WHICH WERE SUCCESSFUL. 2
Hello, every branding - marketing or digital marketing action is a waste of time, We already finished 2019 and entered if not in vain. Because that company through the doors of a new decade. will get sick after a while for the same reason.” With all its reality, It can be said that 2019 showed us a preview for a So, what are these three responsibilities digitalization beyond our imaginations. and what should we particularly do in the automotive industry? Electric vehicles, autonomous vehicles, artificial intelligence, big • Department Transformation: It data, roboticization, industry 4.0 is the departmentalization carried and even the first air taxi, the first out correctly that makes a company unmanned technology store, birth of a brand. Steps that are more the first babies with modified genes to concrete should be taken in terms make them HIV immune, smart home of departmentalization in 2020 in assistant robots… None of these is order to achieve branding which is Editor the subjects of a science fiction movie; the basic lack of SMEs accounting they are today's facts! for 95% of Turkey's economy. Büşra ÖVET HAKTANIR Emphasizing the importance of Technological developments in the department transformation in first month of 2020 also tell us how 2020, Sağlam drew attention to the intense this year's agenda will be. subject as follows; “Department Researchers from the University of transformation enables the realization Bremen and University of Ioannina of transparency, responsibility developed the vaccine, which has awareness, accountability and only been tested in mice for now and internal communication within a can treat 60% of all types of cancer. company.” In addition, immediately afterwards, stem cells from frog at the level of • Corporate Academy: In order to embryos were combined with robots keep pace with the transformation designed with algorithms, and this process I mentioned at the beginning was the first in the world and the first of the article and even to lead change robots consisting entirely of living in our field, our primary priority will cells were designed! All of these were be the sustainable construction of the announced in January! educational processes. Companies with a lack of educational setup may So, what should be the trends that face with difficulties in meeting their our companies, particularly those expectations in 2020. which maintain their existence in the automotive supply industry, should • Digital Branding: In the context of follow in this intensive technological this article, we can say that our last agenda? Branding Turkey published and most important responsibility the article “Branding Trends 2020” for is digital branding. We are in times companies from all industries that seek when offline and online marketing the answer to this problem. According are evaluated together or they to the article on 2020 Trends in definitely intersect somewhere. Branding, companies have 3 main Companies that cannot dominate responsibilities in 2020. These are; digital processes and do not plan a step further in digital branding under • Department transformation these circumstances seem to be going • Corporate Academy to take their place among those who • Digital Branding cannot progress in accordance with the branding trends in 2020. Mürsel Ferhat, owner and editor-in- chief of Branding Turkey, who made a • Those who want to read the full statement on the issue said; article can scan the QR code below! “Brand consultancies, carried out in Have a pleasant a recitative style without analysis and reading... strategy, fail. However, it is necessary to approach the issue from the most basic point of view, in other words, to eliminate the causes that lead the firm to become ill. Otherwise, 3
NEW GENERATION PURCHASING The difference between this new are looking for ways to improve structure and the old structure is costs without sacrificing quality. as follows: In the old structure, according to the orders opened 4. We work to integrate digitalization after supplier reviews and price into all our processes and believe negotiations, the Purchasing that instant report monitoring and department were carrying out all alert systems will help us make our the domestic procurement, import structure more proactive. and subcontracting processes. In the new structure; purchasing The innovations we have targeted department continues to perform as Purchasing in the coming years price negotiations with suppliers are as follows: and find new suppliers, but is not involved in the shipment of orders • To carry out studies for “Supplier to the factory. During the shipment Preliminary Evaluation Form”, phase, our Planning and Logistics Department carries out the process • To prepare a “Supplier Handbook” according to our ERP system over in electronic and printed form to the suppliers and unit prices agreed communicate with our suppliers by the Purchasing department. faster and to provide information about the procedure of our WE ARE So, what do we do as Dönmez Clutch within the scope of Strategic Purchasing process, READY FOR Purchasing? • To create a section for Purchasing THE NEW on our website and to establish the Within the scope of Strategic “Supplier Portal” on this page, YEAR AS Purchasing, we continue our activities in 4 steps and work to • To move our tender system PURCHASING! improve them continuously: which we conduct through e-mail communications to the “E-Tender” 1. Just as the Sales Department environment and to expand the succeeds by communicating with tender system to cover other its customers in the field, from product groups and services One of the idioms that we have same point of view, we believe heard for years about purchasing that making field visits to our As Hammer Kupplungen, it is very and emphasizes the importance of suppliers plays an important role in important for us to establish a this department for companies is strengthening relations with them. sustainable relationship with our undoubtedly the expression “Money From time to time, we make analysis suppliers. We hope that we will is earned when purchasing goods”. by including our Quality and R&D make good progress every year A new structure was launched in team in field visits, and carry out with our valuable suppliers and the Purchasing Department in studies to improve each other with expand our supplier network. We July 2019 in order to improve the our suppliers. wish you happy New Year. Purchasing activities, which are also important for Dönmez Clutch, and 2. We carry out price negotiations Aslı BİLGİNER to provide better service to our and contract management, which suppliers / all stakeholders without are indispensable for the purchasing sacrificing quality. While the focus Within the scope of price of our previously logistic operations negotiations, we manage a process including Purchasing department based on a win-win understanding into total structure that performs with our suppliers, taking into strategic purchasing actions, logistic consideration the conditions of the operations have been separated market and the data we have. from Purchasing and started to be carried out under the Planning and 3. We conduct market and material Logistics Department. studies, price-material analysis and value analysis for alternative supplier and material research. We 4
AUTOMOTIVE ENGINEERING CONFERENCE IAEC’19- International Automotive Engineering Conference Our R&D team attended the 4th IAEC conference, which aims to convey the steps to be taken in engineering issues in the automotive industry, and the current dynamics of engineering in the automotive industry, with a technical perspective of international expert opinions. The main theme of “Electric Vehicle Technologies and Its Future” was discussed at the International Automotive Engineering Conference - IAEC'19, which was organized on November 7-8, 2019 by OIB, OSD, OTEP, TAYSAD with the cooperation of SAE. Within this context, “Global Electric Vehicle Outlook”, “Li-Ion Batteries: Current Status and Recent Developments”, “Electric Vehicles: Markets, Polıcies and Emissions (Light Vehicles)”, “Electric Vehicle Technologies”, “Battery and Battery Management Systems”, “Eelectric Vehicle Charging Infrastructure and Grid”, “Electric Vehicles and Its Impact on Auto Industry in Turkey”, “Success Stories” and “Commercial Vehicles in The Age of Electrification” were the main topics that were discussed. Murat HAKTANIR 5
TOGG - TURKEY'S AUTOMOTIVE TOGG TOGG – Turkey’s autonomous production capable C-segment series SUVs world, we fully support the domestic automotive process. Automotive! (sport utility vehicles) in 2022. New We hope to see our new, domestic services, user experiences and and national vehicles, that will be business models will be developed launched and that are deserved by Anadolu Group, BMC, Kök Group, within the peripheral of our smart a country like Turkey that has large Turkcell, Zorlu and the Union and connected vehicle ecosystem. export volume and is ambitious in of Chambers and Commodity We will facilitate the creation of industry, on the roads of the World. Exchanges of Turkey(TOBB) novel ideas and technologies with combined their forces on June our business partners and start-ups.’’ 25, 2018 to establish (Turkey’s These are the first sentences that Nazmi KARAKAŞ Automobile Joint Venture Group welcome you when you visit TOGG's Inc.-TOGG), in the pursuit of website; our sentences on the creating a brand that we will have subject are as follows: This is a very national intellectual property rights exciting and very proud start! and compete in the global arena. As a company that has been in the We are starting this journey with automotive spare parts industry for native electric, connected and many years and exports to the whole 6
NEW PRODUCT MERCEDES AROCS - ACTROS - TOURISMO 430 mm Push Type Clutch Set Our work on the clutches for Mercedes Euro6 vehicles has been continuing intensely, and we are proud to announce to our valued customers the 430 mm push-type clutch set we have produced for semi-automatic vehicles. We think it would be useful to share information for all clutches used in these new Euro6 Mercedes vehicles. Since the clutch sets of these vehicles are self-adjusting (X-tend), the clutch system should be changed as a set, otherwise the probability of problems will be very high. Please continue to follow us. ACTROS 3242 / AROCS 4142 / TOURISMO RHD (GO 250-8) E6 SEMI-AUTOMATIC CODE O.EM.NO SACHS VALEO DIAMETER EXPLANATION 700 531 028 250 44 01 3400 700 531 430 ACTROS-AROCS OM471 Eng../G211-12 Gearb. SET ADJUSTABLE PRESS PUSH – DISK TYPE 029 074 471 030 23 05 3421 601 074 430 ACTROS-AROCS OM471 Eng../G211-12 Gearb. FLYWHEEL WITH GEAR 8 8
NEW PRODUCT CT DU RO P EW N Nazmi KARAKAŞ 9
SOLUTRANS SOLUTRANS As Hammer Kupplungen, we took part in the international road and ur- SOLUTRANS received accreditation from the International Organization of It is expected that the change and de- velopment in the automotive industry ban transportation solutions fair SO- Motor Vehicle Manufacturers, OICA. will continue at an increasing pace in LUTRANS as an exhibitor for the first the near future, with the new technolo- time, which took place between 19- In the age of digital and new techno- gies developed by commercial vehicle 23 November 2019, in Lyon, France. logy, SOLUTRANS 2019 brought new manufacturers and studies on vehicles industry trends together by bringing operating with alternative energy sour- Solutrans is the only organization or- together the new SOLUTRANS 4.0 fi- ces. ganized in France that brings toget- eld and players working on technolo- her all global stakeholders operating gies applied to intralogistics and ICT As Hammer Kupplungen , we took in the field of commercial vehicles. for heavy vehicles and urban vehicles. part in SOLUTRANS in 2019 in order to follow the sectoral developments The biennial fair has become the The fair also hosted a number of inno- and increase our awareness in one of biggest meeting of electric heavy vative start-up and R&D laboratories our target markets, the French market; vehicles and urban vehicles in Euro- from major industrial companies wor- It has been very efficient in terms of es- pe, exceeding 50,000 visitors with king on models for the use of unman- tablishing new contacts, increasing our the increase in the number of visi- ned aerial vehicles and robots in future brand awareness and introducing our tors compared to the previous one technological solutions and distributi- new products. in 2017. on models. The main topic highligh- ted at the fair was commercial freight With the participation of 900 exhibi- and passenger transport systems and tors and the brands represented, a the creation of tomorrow’s vehicles. In Kutluhan ZEYTÜNLÜ 47% increase in the number of exhi- this context, it is clearly seen that the bitors has been achieved compared subject of “environment”, which is one to 2017, 31% of the new exhibitors of our main problems, has become the was their first participation. The fair common focus of all stakeholders in hosted exhibitors from 23 foreign the automotive industry. countries and visitors from 33 co- untries, furthering its international Until 2025, major players in the auto- status, especially in the European motive industry continue their work to and North African markets. As a con- electrify commercial vehicles used pri- firmation of this worldwide success, marily in the city. 10
EXPORT TRIPS: KAZAKHSTAN UZBEKISTAN KAZAKHSTAN UZBEKISTAN "Kyrgyzstan Autonomous Socialist Soviet Republic"; they later realized the mistake they had made and changed the name to the “Kazakhstan Soviet Socialist Republic”. Kazakhstan is a member of the United Nations, the European Security and I would like to state that I am happy Cooperation Agency, the Euro- to write this article to be published Atlantic Cooperation Council and in the World of Hammer Magazine Organization of Islamic Cooperation. about Kazakhstan and Uzbekistan, Kazakhstan is also involved in which I traveled between October 28 regional integration movements; it - November 8, 2019. is a member of the Commonwealth of Independent States, the Eurasian Kazakhstan has a very important Economic Community (EURASEC) position in Central Asia, and is one and the Central Asian Cooperation of the seven independent Turkish Organization (CACO). state today (Others are Azerbaijan, Turkish Republic of Northern Cyprus, The Republic of Kazakhstan, a Kyrgyzstan, Uzbekistan, Turkey and parliamentary republic, has been governed by the governments led by Turkmenistan). It is the ninth largest Nursultan Nazarbayev since it gained Kazakhstan, which gained political country in the world with an area of its independence from the Soviet and economic stability after 2,724,900 km² (equal to the surface Union on December 16, 1991. independence, has large oil, uranium, area of Western Europe). Its neighbors iron, gold and lead reserves. are Russia in the north, Turkmenistan- Nazarbayev was re-elected President Kazakhstan is an important country Uzbekistan and Kyrgyzstan in the in January 1999 for seven years, after due to its natural resources and lands. south, and China in the east with he took office in 1991. Nazarbayev It is one of the few countries in the which they have recently developed was re-elected as the President in world with mineral and raw material their political and economic relations. the last Presidential election held deposits in terms of volume and The roots of contemporary Cossacks in December 2005. On August 30, variety. Kazakhstan is the most uranium go back to the Kazakh Khanate, 1995, the second Constitution of exporting country in the world. The which was established in 1400s. the country after the independence, amount of uranium extracted from They lived under the Soviet regime which extended the powers of the the ground is greater than the sum of until 1991, when they declared their President, was adopted. According the three countries that follow it. This independence from 1920, when the to this Constitution, the Republic of amount corresponds to 7 times the Russians took over their sovereignty. Kazakhstan is a democratic, secular production of Russia and 44 times the The Soviet Union Administration state of law. production of the USA. first made an interesting mistake and identified the region as the 11
EXPORT TRIPS: KAZAKHSTAN UZBEKISTAN Kazakhstan has a continental climate have the maintenance of their vehicles Uzbekistan declared its sovereignty due to the large mountains that prevent performed and the parts replaced in on June 20, 1990 and independence sea air from entering the interior areas. Kazakhstan. Kazakhstan is the second on September 1, 1991. With It has a wide temperature range from country with the largest spare parts the referendum held on 29 -19 degrees in winter to +26 degrees and heavy vehicle turnover potential in December 1991, the declaration of in summer. Although Kazakhstan is not the region after Russia. In the country, independence was approved. After one of the most popular tourism gaining its independence, Uzbekistan countries in the world, it has all established relations with developed the possibilities to offer tourists countries especially in the economic an exciting holiday to meet their field. Uzbekistan had the opportunity expectations. It is stated that the to sell its rich underground resources originality of Kazakhstan is eco- to foreign countries. Uzbekistan has ethnic tours and in these tours, become one of the strongest states travelers will learn the way of life in Central Asia shortly after gaining by visiting the unusual locals' its independence thanks to its long- settlements. In some settlements established state tradition and is of Kazakhstan, the way of life has now competing with Kazakhstan not changed for several hundred for the leadership of Central Asia. years. It can be really exciting to Islam Kerimov was the president of meet the traditions of the locals. the country from the independence Eco tours cover the unique natural we are known more and more every date of the country until his death on regions of the country. Today, hunting day in the sector with our Hammer September 2, 2016. and fishing are officially permitted in Kupplungen brand. some areas. It should also be noted One of the important geographical that the submontaneous regions of Now let's talk about Uzbekistan, features of this country is that Kazakhstan are very popular among located in the center of Central Uzbekistan is one of the two countries, climbers. Many interesting national Asia. Its neighbors are Kazakhstan, along with Liechtenstein, that it and holidays are celebrated in Kazakhstan Kyrgyzstan, Tajikistan, Afghanistan its neighbors do not have a coast. throughout the year. The most and Turkmenistan; and its area is With the Karakalpakistan Autonomous interesting for tourists is the holiday 447,400 km2. The country ranks third Republic founded in 1936, Uzbekistan of Nauryz-meymary, which is the among the CIS countries in terms is divided into 13 regions. These beginning of the New Year, according of population size, after Russia and regions are: Andijan, Bukhara, to Star Almanac. Celebration begins Ukraine, and the first among Central Jizzakh, Qashqadaryo, Namangan, on March 21 and takes 2-3 days. Asian countries; there are 100 ethnic Samarqand, Surxsondaryo, Sirderyo, Open-air festive parades and music groups in the country. Tashkent, Fergana, Xorazm and concerts, traditional desserts, Navoiy. Uzbekistan hosts important interesting sports competitions historical cities such as Bukhara and and numerous games - these Samarkand. These cities are the are only a small part of all the cultural monuments where East and entertainment on this important West have met for thousands of years. official holiday. When we assume the Silk Road as a body, these points form the main body The leading main vehicle brands of that body. The great commander in the Kazakhstan market are in history, Emir Timur declared KAMAZ, RENAULT, DAF, MAN, Samarkand as the capital. More than VOLVO, ISUZU, IVECO and four thousand historical monuments SCANIA. KAMAZ vehicle use, and sites throughout Uzbekistan are which remains from Soviet habits protected by special policies, not only and appears in Kazakhstan in Samarkand, Bukhara, but also in state vehicles and local people's The population is 80% Uzbeks, 3.8% Tashkent, Hive, Hokand, Nemengan, preferences, is gradually replaced by Russians, 4.9% Tajiks, 3.6% Kazakhs, and Qarshi (Nasaf). VOLVO, DAF and other vehicles, in 2.2% Qaraqalpaqs and the rest is from line with changing world dynamics. other nations (Tatar, Kyrgyz, Turkmen, Bukhara is located in Central Asia. Due to the routes used in transit Ukrainian, Azeri, Armenian, Belarusian, Today, it is a historical city within the passes to Russia and Uzbekistan and Jewish, German, Korean etc.). borders of the Republic of Uzbekistan. cheap workmanship, drivers prefer to According to archaeological research, 12
EXPORT TRIPS: KAZAKHSTAN UZBEKISTAN the city of Bukhara is at least 2500 1,268 buses in 2010, 964 buses years old. Muslims consider this city, in 2011 and 1010 buses in 2012. hosted by ma wara’un-nahr, very valuable. In the statement made by Uzbek Auto Industry (“Uzavtosanoat”) The city of Bukhara has an important Press Department, it is place in Turkish history as well. It is reported that 245,700 cars noted that Alp Er Tunga resided in this were manufactured at the GM city from time to time and his grave was Uzbekistan factory in 2014 and located here. According to legend, that 55,000 were exported. the Turkish presence in the region is According to company data, also very old. Bukhara has been under the production volume of the rule of Akhuns, Gokturks and companies operating in the Turgeshes for many years throughout automotive industry increased history. It is considered as one of the by 11.1% in 2014 and reached important cultural and civilization 8.9 trillion Soms. In 2014, centers of the region. 245,700 personal cars, 3,800 “ISUZU” brand buses and When the structure of the trucks, 1200 MAN brand trucks manufacturing industry is analyzed, and 133,700 engine systems it is seen that the most important were produced by the factories sector, which has the priority and is within the company. Automotive developing and attracts the attention products manufactured in of foreign investors, is the automotive Uzbekistan are exported to CIS industry. In the automotive sector of countries such as Russia, Kazakhstan, Uzbekistan, significant developments Azerbaijan, Ukraine, as well as other have been achieved in the country countries such as Indonesia, Brazil, with the joint venture established Turkey and Korea. However, in 2014, by Uzbek State Automotive Industry personal car sales to Russia was Inc.(Uzavtosanoat) and with the 37,695 units after a decrease by 38% contribution of German Daimler- compared to 2013. Benz and Daewoo companies of South Korea. Daimler-Benz Company A factory was established by produced 400 buses in 1995; these German MAN Company in 2009 and are the first Mercedes buses produced commenced production in the same in the country. A significant part of year; the factory manufactured 772 this production was sold through trucks in 2009, 832 trucks in 2010, Asaka Bank, which was established by 839 trucks in 2011, 910 trucks in 2012, Uzavtosanoat. 1200 trucks in 2013 and 1200 trucks in 2014. On the other hand, GM Company invested in Tashkent for car engine An investment was made for the production and started production in production of intracity and intercity 2010. buses and midi-buses in the unused facilities of Tashkent Chkalov Aviation In addition, Koç Holding, together Production Factory, which was with its Uzbek partner Uzautosozlash, established by Uzbek State Auto established the Samkoçauto factory Industry Inc. and Mercedes Benz in with a capital of 64 million dollars, May 2010. which produces commercial vehicles and sales accessories in Samarkand. As in Kazakhstan, our Dönmez and in the spare parts sector is based on Hammer brands continue their the fact that the products are made in However, this partnership ended development in the market thanks Germany, Turkey and China. and the factory started to produce to our two customers. In this country Japanese Isuzu brand commercial where the perception of quality does Mustafa Mert KUTLU vehicles in 2007. This factory produced not fit properly, the distinction made 13
EXPORT TRIPS: BRAZIL 2019 say that the potential in the country is and numerous protected habitats. This Brazil real. Nevertheless, it is also necessary unique environmental heritage makes to pay attention to political changes Brazil one of the 17 megadiverse and corruption in the country. countries. For this reason, Brazil is always the subject of important Brazil, the largest country in Latin global interests and debates about The Brazilian economy has been America, is the fifth largest in the world deforestation and environmental growing steadily since the 2013 crisis in terms of surface area and the sixth protection. and is also called the "Giant of Latin in terms of population. Brazil with its America". As Hammer Kupplungen capital, Brasilia, and its most populous Brazil's current constitution, adopted Clutch, we are proud of being in city, São Paulo, is multicultural due in 1988, describes it as a democratic this big market for years with our to mass migration lasting more than federal republic. Due to its rich culture export brand Hammer Kupplungen. a century worldwide and embodies and history, the country ranks thirteenth In addition to the potential arising different ethnic groups. Brazil, which in the world in terms of the number of from the size of its market, Brazil has a coast to the Atlantic Ocean in values included in the UNESCO World is a key country in many respects. the east, has a coastline of 7,491 km. Heritage List. The country has a major impact on It has borders with all countries in the continent's industry in terms South America except Ecuador and The complexity of the tax system in of technological development, Chile. Amazon River basin has a wide Brazil should be specifically mentioned. legislation and business culture. As a range of natural resources, including This issue is so complex and important company that has been exporting to a vast tropical forest, diversity of for companies; because, on average, Brazil for the past ten years, we can wildlife, diverse ecological systems, changes occur in regulations regarding taxes, rates or social contributions 14
EXPORT TRIPS: BRAZIL 2019 every three hours. Nevertheless, the risks in appearance Brazilian Economy are mainly due to the decline in foreign demand and the delay The Brazilian economy is considered in reforms. Analysts forecast a a developing economy. It has the 2.1% growth in 2020. The growth ninth largest GDP in the world. It has projected for 2021 is 2.5%. been the largest coffee producer in the world for the last 150 years. The Brazilian Commercial Vehicles population of coastal areas in Brazil Industry: is more than 200 million. Recent data show that the economy is stagnant but The commercial vehicle industry on an upward trend. in Brazil is characterized by local production. Data for September 2019 showed a positive outcome in the third quarter Ford in Bahia, Iveco and Mercedes- in the domestic economy because of Benz in Minas Gerais, DAF, VW and the jump in both economic activity and Volvo in Parana, MAN "VWCO" in retail sales. In addition, data for the Q4 Rio de Janeiro, Sul and Mercedes- of 2019 indicate a broad momentum, Benz in São Paulo, Scania, Toyota with the production PMI remaining and VW. in the expansion zone for the third The new truck and bus domestic consecutive month in October, and market has increased by + 33% increase in investments in November annually in the past two years; the 2019. number of vehicles expected to Predictions for 2020 be sold in 2019 has reached 103 thousand. Commercial Vehicle Growth has been achieved this year, production is expected to increase based on the recovery of confidence by + 7.5%. In 2019, domestic and the compromising monetary production reached 115 thousand policy. The renewed confidence tends vehicles. to turn to new business areas. In addition, the government is constantly The number of new commercial taking measures to improve household vehicles to be licensed in 2020 is spending and allow workers to expected to increase by 16.9% benefit from the unemployment and the production is expected fund. Increase in employments make to increase by 13.4%; however, a the high consumption sustainable. decrease of -22.7% is expected in the country's exports 15
EXPORT TRIPS: BRAZIL 2019 weather conditions. Its climate is typically a climate affected by Hammer Kupplungen in São Paulo monsoon. Summer temperatures are Brazil between 17 and 28 degrees Celsius, São Paulo is the largest city in Brazil and winter temperatures are between Our company, which has been and the seventh largest city in the 11 and 23 degrees Celsius. exporting to Brazil for more than world. This makes the city an important ten years, has managed to become destination for business and leisure The places to visit in São Paulo can be a wanted brand in the Brazilian travelers who want to enjoy Brazil and listed as follows; market. Our goal is to always go South America. It is especially rich in one-step further and become terms of historical, political and cultural the first preferred and most sold value and allows visitors to experience • Paulista Boulevard clutch systems manufacturer in our the authentic and unforgettable • Banespa(Altino Arastes) Building distributors' portfolio. Competition characteristics of a fascinating country. in the clutch systems market in Brazil • Catedral da Sé is quite fierce. For this reason, we are Due to its historical heritage, São Paulo • Edifício Copan trying to do everything better than is home to many sculptures, parks, • Estação da Luz our best, and organize technical museums and galleries. These create the perfect environment to sightsee • Ibirapuera Park travel for our distributors minimum 3 times a year; thus we keep our finger while enjoying the sights and sounds on the pulse of the market. of this destination. Located in Southeastern Brazil, São Paulo is known for its unpredictable İgnasi CUNILLERA 16
AFTER SALES SUPPORT TEAM IN KAYSERİ KAYSERİ In this issue of Hammer Magazine we prepared from Ankara, 9.5 hours from Istanbul and 12 hours from Izmir. a. Kayseri Castle an article for you about Kayseri is one of our most accessible cities in terms of rail network. Kayseri is Kayseri, the third largest city one of the stops of the Eastern Express of Central Anatolia Region. running between Istanbul and Kars, the Erzurum Express running between Have a pleasant reading… Ankara and Erzurum, and the Van Lake Kayseri is a city founded on the foothills Express running between Ankara and of Mount Erciyes and has hosted many Tatvan. In addition, rail transportation civilizations such as Rome, Byzantine, between Kayseri and Adana is Seljuk and Ottoman Empire in the past. provided with Erciyes Express. It is believed that the first settlement in For those who prefer the airline travel, Kayseri started in the Copper Age; the Kayseri Airport, which offers both historical Silk Road also passes through domestic and international flights, Kayseri. Kayseri, which is located in the is located 5 km from the city. You The Castle, which dates back to Middle Kızılırmak section, is a rapidly can directly fly to Kayseri in 1 hour 3rd Century BC, has 2 gates and growing and developing city. 15 minutes from Istanbul and 1.5 18 bastions; 1 door was opened in hours from Izmir. Travel to Kayseri by the recent history. Contrary to the The name of the city of Kayseri comes ordinary, Kayseri Castle was built on from the name “Caesarea”, which was plane from abroad is possible with a connecting flight from Istanbul. a flat terrain, therefore, it is one of given to the city during the Roman the rare examples. The castle, which Empire. It is known that this name came from the title of “Caesar”, which Places to See started to be restored in 2013, was re- opened in 2019 and started to serve was given to the Byzantine emperors. Kayseri is one of Turkey's richest and as a culture and art center. The castle, This title was used as Kayser in the most protected places in terms of which has an area of 6 thousand Ottoman period. Some sultans used historical buildings. The fact that it is square meters, includes educational the title of Kayser-i Rum. located right in the middle of Anatolia areas, a library, cafeterias, meeting Kayseri, which is one of the leading and therefore the trade routes pass rooms and an archaeological cities in Turkey in terms of industrial through there, made the city culturally museum. facilities, is in the first rank in rich. There are important historical furniture, food, metal goods, textile buildings from the Seljuk period in the b. Kayseri Clock Tower and packaging production; it also city. has precious metals such as gold, We recommend you to sightsee Kayseri copper, lead, asbestos, zinc, iron and on foot, if it is not a cold season. You manganese. Standing out in agriculture can choose one of the short and long and animal husbandry, Kayseri tours prepared by Kayseri Metropolitan welcomes thousands of tourists every Municipality. year with its rich historical monuments. 1. Kayseri Republic Square How to get there? When you stop at Cumhuriyet Square It is possible to reach Kayseri by road, in the heart of the city and look around, rail and air. you can see the historical legacies of During the reign of Sultan Abdulhamit You can use personal cars or intercity the Byzantine, Seljuk, Ottoman and II, an edict was issued to build a clock buses to reach by road. It is 4 hours Republican eras from the Castle that tower and muvakkithane (places built dates back to Roman Period. next to the mosques and used by the 17
AFTER SALES SUPPORT TEAM IN KAYSERİ c. Kurşunlu Mosque 3. Alaca Kumbet 5. Kayseri High School National Struggle Museum It is one of the symbols of the city. It is Historical Kayseri High School, Kayseri's located in the middle of the road about first modern educational structure, is It is located between Kayseri Grand 300 meters from the Hunat Madrasah. Bazaar and Hilton Kayseri. It is rumored an impressive stone-built building that According to the inscription, it was was built in 1904 in accordance with that it was one of the two mosques built in 1280 by Amir Jamaladdin built in Kayseri by Sinan the Architect. the Neoclassical architectural style of bin Muhammad. There is a pyramid- the Abdulhamid period. Today, it is Since Sinan the Architect was 97 years shaped cone on the cupola old at that time, there are doubts called as Kayseri High School National Struggle Museum. about this rumor. It is worth seeing 4. Gevher Nesibe Hatun pen embroidery and ornaments. Madrash ve Şifahane Kayseri High School has an important place in the history of the National 2. Hunat Hatun Mosque ve Struggle. During the War of Complex Independence, the National Assembly moved to Kayseri for a while, since Ankara had a risk of being occupied. The historical building was used as the National Assembly for a while in this short period when it had the title of “Second Capital”. 62 high school senior students from Kayseri High School participated in the Sakarya Gevher Nesibe Hatun Madrasah and Pitched Battle as volunteers and all of Şifahane, located in Mimar Sinan them were martyred at the front. Park, which is one of the first Turkish medical centers in Anatolia has an High school is also the place where architecture with an open courtyard Atatürk's picture that is identified with and four iwans. The madrasah is the alphabet revolution was taken. used today as the Seljuk Civilization Museum. In the museum, the period 6. Kayseri Atatürk House Built by Mahperi Hatun, wife of from the beginning of the Turkish Alaaddin Kaykhubat and mother of history in Anatolia to the fall of the Seljuks is presented interactively using Gıyaseddin Kaykhusraw, Hunat Hatun technology. Information about Seljuk Complex has mosque, cupola, Turkish architecture, art, science and clothes bath and madrasah sections. The is presented. The place, also called complex, built in 1238, is one of the as Double Madrasah, was the place best examples of Seljuk architecture where health seekers visited 800 years with its stone carvings and majestic ago. In the section about Şifahiye, appearance. While the 800 year old where mental patients are treated with building had been about to collapse, it water and music, information about the It is one of the few classic Kayseri was restored and brought to life by the diseases and the treatment methods houses that have survived. İmamzade Regional Directorate of Foundations. and instruments used in that period Rasit Aga Mansion, built in the 19th There are 22 workshops in which is presented. The tomb of Gevher century, was built of wooden material Nesibe is located in the madrasah. and the exterior is covered with cut Turkish-Islamic Arts are performed. Gevher Nesibe Sultan Fountain and stones. The mansion is today used as Avgunlu Madrasah can be seen right Atatürk House and Museum. Ataturk, next to it. who came to Kayseri 18
AFTER SALES SUPPORT TEAM IN KAYSERİ on December 19, 1919 after the Sivas with its magnificent view. Kayseri It is said that there were about 200 Congress, stayed here. The museum Erciyes is also one of the important churches and monasteries in the displays 41 works including Atatürk's ski resorts of our country. Erciyes valley in the years 850. There are still photographs taken in the city and the Ski Center, which has undergone a some frescoes from the early years declaration he published in Kayseri. rapid change in the last 5 years with of Christianity in some churches. a project of 275 million Euros, is The source of authentic rag dolls of 7. Talas advancing towards becoming a Mini Cappadocia spread throughout the Davos with increasing number of ski world is Soğanlı. tracks and mechanical facilities. What to eat? 9. Agirnas Underground cities Kayseri, which has a rich culinary culture, is a gourmet paradise with its cuisine consisting mainly of bakery and meat foods. Only with bacon ravioli and we know this ancient Anatolian city, creating a wonderful gourmet kitchen with Turkey's tour began to make his name as one of the Talas is a place to see with its historical better destinations streets, stone buildings, old houses, mosques and churches. Talas, at the Featured flavors in Kayseri foot of Mount Erciyes, is an important settlement that still preserves As in Nevşehir, there are many · Pastırma, (Bacon) is a food identical its old cultural texture. Mazaks, dwellings, churches and underground to Kayseri. Be sure to eat the most Cappadocians, Romans lived in Talas, cities for protection purposes, dug delicious pastrami of Kayseri, which which dates back to 1500 BC. One of around Kayseri. There are more than is very windy due to its geographical the European travelers who saw the twenty underground cities in Kayseri. location and quite ambitious in mansions buried among vineyards, Most of the rock and underground fattening, here. gardens and fruits mentioned Talas as settlements in the region are in a the "Versailles of Cappadocia". beauty that can compete with other parts of Cappadocia in terms of Talas, the trade center of Kayseri architecture. during the period when non-Muslims lived, turned into a modest settlement Ağırnas Underground City, located that lost its commercial importance as in Asagi Pinar, at the entrance of the a result of the Armenians and Greeks village of Ağırnas, has a history dating leaving the city. Harman Mosque, Ali back to the years before Christ. One Saip Paşa Mosque, and the American of the important places to visit in College located in Upper Talas are Kayseri. The exact length of Ağırnas among the places to be seen. The Underground City is unknown. There Andronike Church, which was built are even those who say that it extends · Traditional Kayseri Manti (meat in 1886, one of the most beautiful to Cappadocia. pastry), is actually quite different from buildings of Talas, was converted into the meat pastry we know, or rather a mosque in 1925.. 10. Soganli Valley the pastry we know as Kayseri meat pastry. One or two scoops of thick 8. Mount Erciyes yogurt are added on the meat pastry, which is made up of tiny grains such as a juicy soup with tomato paste. It is worth seeing with its fairy chimneys and natural beauty. It was an escape Erciyes Mountain, which is 3916 point for Christians in the 4th century meters high, rising on the plain of the and dozens of different churches were savannah, is 25 kilometers away from built here. · Yağ Mantısı, (Fat meat pastry) It has the city center and is very beautiful a very nice presentation in terms of its 19
AFTER SALES SUPPORT TEAM IN KAYSERİ shape. The dough, which is opened · Hand Cut Kadayif, One of the special Where to go? in a larger size than traditional ravioli desserts of Kayseri. Unlike the kadayif and added baking soda, is cut square we know, the dough, which is opened · A place where you can find Çemen’s by square and minced in the middle, by hand and cut into thin strips, is Gurme, Çemen’s Mutfak, Lunchbox folded at the edges and combined lined up on the tray and covered with and Vanilin Chocolate local Kayseri from the middle. And it turns out such walnuts and baked until it turns golden flavors and much more, which has an elegant, flower-like shape. Then it brown. Then, the syrup is poured on started its activities in Kayseri and is fried in oil and served with yogurt, it. It is a delicious sherbet dessert and located in the Mix Kayseri Life Center mint and sesame seeds hand cut Kadayif is so light.. in the city center.. · Although the Hacı Steakhouse has been operating for 2 years already welcomes visitors from all over Turkey. · Ünlü Kelleci, is an address that you can choose only for pöç, which is one of the most special tastes you can taste in Kayseri. · Sukru Ustanin Yeri is famous for its tandoori kebab, dry casserole and · Yağlama, a delicious meal consisting kadayif cooked on wood fire. If you of minced meat sprinkled in layers stop by Şükrü Usta; Just say that you between thinly rolled dough, like a are a guest in Kayseri and prepare a medium-sized serving plate.! mixed plate. · Elmacıoğlu İskender is a truly admirable establishment that prepares and brings many unique flavors of Kayseri cuisine right before your eyes. It is the address of many people for crowded and long evening meals with reasonable prices. · In addition to these places, Kervansaray Restaurant, located on the top floor of Hilton Kayseri, which is the first 5 star · Tepsi Mantısı, a crunchy cookie! hotel of Kayseri and part of Kayseri city Because this scrumptious meat pastry skyline, offers exquisite flavors. variety, which is made by laying the mini tiny grains side by side in a medium-sized tray, is suitable to be Serkan ÖZMEN eaten by seed fences. The image of the tray ravioli, which is served by pouring yogurt on it, is beautiful enough to enter your dreams at night. · Nevzine, One of the most famous desserts of Kayseri cuisine. A local dessert, which is made at weddings, holidays and important days, is served to important guests as it is not done very often. 20
HAMMER KUPPLUNGEN IN KAYSERİ 1 AK OTOMOTİV 2 AKSU TIR SERVİSİ 1 2 3 BALCIOĞLU 4 BAYKAN OTOMOTİV 3 4 5 BEREKET 6 ÇALIŞ 5 6 7 ÇELİK OTO 8 DEDEOĞLU 7 8 9 DEMİRAL OTO TIR SERVİSİ 10 ERDİL 9 10 21
HAMMER KUPPLUNGEN IN KAYSERİ 11 GERMAN 12 HERMAN 11 12 13 İÇÖZ TİCARET 14 İŞÇİOĞLU OTOMOTİV 13 14 15 KARDEŞLER OTO 16 MERCİYES 15 16 17 MERT OTOMOTİV 18 NESİL OTOMOTİV 17 18 19 OBTİM 20 OTO FINDIK 19 20 22
HAMMER KUPPLUNGEN IN KAYSERİ 21 OTO GÜLTEKİN 22 OTO VAROL 21 22 23 ÖZ OTO 24 PAN OTO 23 24 25 SOYYÜREK 26 TOPALOĞLU 25 26 27 YILDIRIM OTO 28 ZARALIOĞLU OSM OTOMOTİV 27 28 29 ZEYBEKLER 29 Murat SÜRER 23
NACV 2019 North American Commercial Vehicle Show 2019 We attended the fair held in Atlanta, Georgia, USA between October 28-31, 2019 with our general manager Ahmet Coşkun and our export manager Buğra Tüzomay. We had a very successful fair with the participation of Mehmet Taşkın from Hammer Truck Parts, the partner of our Hammer Kupplungen brand in the United States. We aim to make a lot of noise in the American market with our brand Hammer Kupplungen, which exports products to 80 countries. 24
NACV 2019 North American Commercial Vehicle Show 2019 Buğra TÜZOMAY 25
II. INTERNATIONAL DISTRIBUTORS CONFERENCE 2. INTERNATIONAL DISTRIBUTOR CONFRENCE 30-31 MARCH / 1 APRIL 2020 Dear followers, Last year, we realized the 1st International Distributors Meeting in Izmir with our export partners by signing a new ground in the history of Hammer Kupplungen. We hope that we have an unforgettable three days with our partners from all over the world, on the first day of the three-day organization we met with our partners in Izmir, touring the factory on the second day, and visited the Şirince & Automotive Museum on the last day. With this motivation, we would like to announce that we are very excited for our event that will take place in a hotel in Kuşadası this time between 29-30 March and 1 April 2020! See you at the 2nd International Distributors Conference in 2020! 26
İ LERLEMENİN YOLU! AUTOMECHANIKA ISTANBUL 2020 YOU’RE INVITED! HALL:2 C105 Automechanika İstanbul 2020 Turkey's Leading International Automotive Industry Exhibition DEBRİ YAJ Sİ STEMLERİ (typographical title) Automechanika started to be UYGUN Fİ YAT, OE KALİTESİ ! organized in 1971; it is developing every day to become the most important meeting place in the industry, trade, maintenance and repair department, and it becomes even more important for companies. As Hammer Kupplungen we are happy to meet you in Istanbul in 2020 as we do every year. We are very happy to announce to you, our readers that our stand area has changed this year and that we have moved to a larger area than in the past! GELİŞİME İNAN, GELECEĞİ TASARLA! See you on April 2-5, 2020! www.donmezdebriyaj.com.tr info@donmezdebriyaj.com.tr +90 232 3768766 Hall: 2 / C105 27
CHANGE, TRANSFORMATION, TECHNOLOGY Change Transformation Technology camera by blinking your left eye, or you can read the instant message from The company, which was founded in 2015 and produced its first prototypes your friend without interrupting your in 2017, wanted to develop the lens a activity or without interrupting the little more by listening to the rapidly person you're talking to. changing technological trends. As scenarios that each of us can With the advancement of wireless realize in the future for many years, It is stated that the images will be technologies that provide fast data We are experiencing a period when much clearer and sharper than the flow, increased battery efficiency everything we see in movies and previous models, thanks to the Micro- and improved eye tracking sensors, series is becoming a reality that we LED screen inside the lens, which the Mojo lens appears to be an eye- accepted as scenerious for many can be designed specifically for the controllable smartphone. years and that may be realized in the person's eye structure. In addition, future. We are already in an episode more efficient energy use and higher The lens can be saved to the phone of the Jetsons cartoon. We can say brightness will be possible with LED in the form of a photo or video, it can that it is not the day that we did not technology. be matched with the details of the say it was done. What I am going to contacts in the phone book and can The battery of the lens is designed to be be displayed as information instantly, tell you now is to remind everyone's located in the region that corresponds minds about the scenes engraved in and navigation applications can be to the colored part of the eye, and in displayed in three dimensions with the our memories in the Matrix movie. this area there will be a processor and A technology company called Mojo information received from the phone. 5 gigahertz radio transceivers. The Vision announced that it has begun company has designed, developed For now, in the prototype model, it to develop the first augmented and manufactured all these parts from is necessary to quickly look to the reality contact lenses in the world! scratch. left to see the menu and the arrow Mojo Vision is a technology company that appears to mark an option. The Prototype models can be tried by a interface, which is used with the with 84 people who previously large number of people in 2020. In worked for Google, Apple, Microsoft, development and updating of the addition, the material from which the software over time, is expected to Amazon, Motorola, Johnson & lens is produced will allow the eye Johnson, Philips Healthcare, and become much more practical and to continue to breathe so that it can aesthetic. Zeiss. Developing lenses that work be used for longer hours without any with augmented reality technology discomfort compared to traditional In addition to all these, it is expected for almost five years, the company lenses. that these lenses will assist people with has proven to the world that it is visual impairment just like hearing aids. the most promising company in The biggest goal of Mojo Visions is Various alternative scenarios seem this field by introducing the latest that these lenses can be introduced to be possible, such as increasing model Mojo Lens. Mojo Vision, and released according to their or decreasing the ambient light, which has invested $ 108 million so purpose without being compared with enlarging the text with digital zoom, far, is trying to produce lenses that other lenses. Despite this, they will be or ensuring near-far clarity in more make text and visuals appear on removed from the sterile environment advanced models. real objects. Imagine you can see in the morning, such as the lenses the weather when you look at the used for vision disorders, and will be I think we're even back into the future! weather and your heart rate or sugar removed from the bedtime in the level when you look at the space on evening. the home screen. Imagine that you Büşra ÖVET HAKTANIR can accessthe messages by blinking your right eye, you can access the 28
INTERNAL COMMUNICATION MEETING INTERNAL COMMUNICATION MEETING The second of our internal communication meeting, the first of which took place in August 2019, was held on 2 January 2020 at the AOSB Atatürk Conference Hall with the participation of all our employees. The program, which started with the opening speech of Human Resources Manager Teoman Altın, continued with the Occupational Health and Safety training of OHS Specialist Alim Gürgen, and Occupational Physician Recep Yıldız, presentation of General Manager Ahmet Coşkun and Kaizen Award Ceremony. In the Kaizen Awards ceremony, presented by our Method Engineer Nurten Canan, according to the 32 Kaizen suggestions given in the second half of 2019 and the 1st place after the evaluation, certificates and awards were given to our employees. Kaizen suggestions have been completed in the categories of exhibitors with our Chairman Hasan Dönmez and Board Members Ayşe Pakkan and Mukaddes Yağcı, Production Efficiency, Material Improvement, OHS / Ergonomics, SMED / Set Up, Quality Improvement. Our General Manager Ahmet Coşkun and Department Managers presented the participant awards of the project. We thanked the Kaizen participants of Production Manager Abdullah Esmeroğlu and all the departments of the company, and celebrated the new year together with all our employees, with the cake we cut with the participation of our General Manager and Board Members to say ' Hello to the year 2020'. Gizem ATMACAOĞLU 29
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