FONTERRA'S TRACEABILITY TRANSFORMATION-INTERVIEW WITH GREG MCCULLOUGH - ISSUE 44 NOVEMBER 2017 - GS1 NEW ZEALAND
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ISSUE 44 NOVEMBER 2017 Fonterra’s Traceability Transformation –– Interview with Greg McCullough PIC’S PEANUT BUTTER 4 ACROSS THE WORLD LAND-TO-JAR TRACEABILITY 6 FOR MANUKA HONEY TIMES-7 SIGNALS THE FUTURE 13 FOR RFID
COMMENT
HIGH QUALITY, HIGH IMPACT
BLANK & COLOUR LABELS Time to move on food safety
and traceability
New Zealand has a new Parliament and we keenly await its next
steps with the Food Safety Law Reform Bill. This very important piece
of legislation did not pass before the House rose for the 23 September
Election, despite a year-long process of select committee deliberation
and reading debates.
It is an “omnibus bill” aimed at improving those who supply into other countries. Other primary industries are moving in the
three existing Acts – principally the Food Act New Chinese regulations for ensuring food same direction and this issue also reports on
2014 – which govern New Zealand’s food authenticity and traceability will have ApiTrak, the new solution for land-to-jar
safety system and protect our reputation as a particular significance across global traceability in manuka honey production and
supplier of safe food to the world. The Food food trade. supply chains. Our GS1 member case study is
Safety Reform Bill is important in large part Pic’s Really Good Peanut Butter – a fast-
because of its traceability and recall With all this in mind, GS1 has recently run a growing global food brand out of New
provisions. As written, it will enable new series of traceability seminars for members Zealand and one also built on product quality.
regulations requiring all food producers and throughout New Zealand. We invited two
purveyors to establish and maintain their own international experts to talk about global This country is moving ahead on food
systems for tracing food products and developments, while our own experts set out traceability and recall as companies respond
the practicalities for businesses in this country to market signals, and get smarter about
Peacock bros labelling solutions
ingredients, and for recalling these if and
when safety concerns arise. who want to get serious about maintaining protecting their brands and trading
food safety and consumer confidence. connections. Parliamentarians have their part
Passage through Parliament has definitely to play too – and we all look forward to seeing
been slower than earlier expected. At the bill’s GS1 Standards, including the GS1 Global how they resolve issues from their economy-
We manufacture labels for transport and logistics, chemical identification, food and beverage products,
last outing in the House (mid-August), it Traceability Standard, can be part of any wide perspective. Compliance costs and
fresh produce, timber and hardware identification, healthcare products, harsh environment tags for steel, solution – and we explained how these can be
received strong support from Labour’s Damian labeling requirements are, undoubtedly, real
glass and aluminum products, retail shelf self adhesive labels and more including RFID tags and labels. O’Connor – now the Minister of Agriculture linked to present and likely-future regulatory and complicated issues.
systems. Our message was that New Zealand
When you need to print variable data onto labels we can match one of our thermal transfer ribbons to the and of Food Safety – but challenge from New
Zealand First and the Greens. They raised food businesses should not focus simply on Safe eating and happy reading!
performance of your thermal transfer printer for the highest print quality. compliance with whatever new regulations are
concerns about regulatory compliance costs
on small food businesses and perceived gaps coming. We were pleased with attendance
◆ Labels manufactured in New Zealand ◆ Product/colour labels in food labelling requirements. When and and believe the 210 people at the seminars
◆ Direct thermal & thermal transfer labels ◆ Professional graphic design assistance how this bill proceeds in the new Parliament got real value.
◆ Freight/shipping labels ◆ Print & apply label applicators should be of real interest to everyone in our
Of course many companies are not waiting for
food industries.
◆ Computer/laser labels ◆ Thermal label printers & ribbon official prescriptions on tracing and recall. In Dr Peter Stevens
Whatever political and Parliamentary this SCAN, we are delighted to interview Greg Chief Executive
processes do with this or similar legislation McCullough of Fonterra Co-operative Group
from now on, we can be certain on one thing on that company’s huge progress with food
– traceability of food and ingredients is fast safety initiatives and traceability systems over
becoming a “must have” in the eyes of the past four years. Fonterra is using GS1
consumers and of authorities in New Zealand’s Standards as an integral part of its move to
major export markets. Our regulatory “trusted source” status on food quality and
framework is just one component in a much world-class practice on traceability.
bigger picture for food businesses, especially
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managers, logistics and supply chain personnel, (barcoding) staff and
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Label & Data Capture Systems
ISSUE 44 3
MEMBER CASE STUDY
Heath says sales growth in China is high for systematic GTIN allocation and digital withdrawal or recall notice (although there
with two container loads of palletised data storage. “Having all our data in one have, of course, been practice runs).
cartons leaving each month and spot is definitely a blessing … there’s no “It’s good to have at our fingertips if and
consumers there buying entirely online at worry about duplication of barcodes and when needed … I have to say the updated
this stage. “If we move to selling through allocating a new number is easy.” version of this service is better as well,”
Chinese grocery stores, we’ll be ready for Heath says.
that,” he says. Today the company also has master data
For more information, see
and digital images for 53 of its products www.picspeanutbutter.com
The sales growth into Australia and China, loaded into the National Product Picot Productions: NZBN 9429000076418
and also South East Asia, has set the basis Catalogue (NPC), with only a handful not
for enlarging Pic’s Really Good Peanut yet included. This provides supermarket
Butter operation in Stoke. The new factory, chains in New Zealand and Australia with
replacing two existing smaller facilities anytime-access to all the data they need in
now in use, is due for completion in late
their trading relationships with Pic’s Really
2018. In fact, New Zealand sales continue
Good Peanut Butter. Heath welcomes the
to grow rapidly as well and the company is
much simplified interface between NPC
planning for significant growth in turnover
and suppliers like him since GS1 launched
over the next five years.
the ProductFlow service in 2015. “It’s
become a much simpler system to use,
Digital data requiring less effort to upload data and
Pic’s use of GS1 Standards has come a making it quicker to release product
long way since the company joined in changes onto the market.”
2010 for numbers and barcodes to
support its peanut butter sales to the big Heath is also a supporter of
New Zealand grocers. Heath came on ProductRecallNZ, on which the company
Pic Picot loves talking peanut butter with his customers
board in 2013 and quickly saw the went live in 2015. Pic’s Really Good Peanut
Peanut butter with really good
advantages of using GS1’s ProductVault Butter has never been subject to a real-life
use of GS1 Standards
1 SSCCs are usually 18 digit numbers used to identify logistics units (pallets, cases etc) and their contents.
Pic’s Really Good Peanut Butter is spreading across the world – and the Nelson company
behind the brand is making smart use of GS1 Standards to keep export growth smooth,
rather than crunchy. The same jars of the tasty, nutritious nut spread sell in Australian,
British and American supermarkets with the ease that they do at home.
In fact Picot Productions Ltd is exporting centre already operating on the site, every He says there have certainly been no
to 13 countries this year, building on the jar sold in this country and across the supply chain issues supplying Pic’s Really
extraordinary success of its products in world is filled, labelled and packed – 3.5 Good Peanut Butter onto the shelves of
New Zealand since founder Pic Picot million of them in 2017! major supermarket chains in Australia,
launched his then-artisan business in 2007. the UK and the US.
The brand has firmly established itself as Numbers and barcodes
market leader in this country with a range
Manufacturing Manager Heath Bowman
Growth
iICE Validator for NPC
that includes smooth and crunchy peanut Last year saw another leap forward for the
says jar labels carry the barcoded Global
butter (salted and unsalted), almond and
DOWNLOAD
Trade Item Number (GTIN) for that company across the Tasman when
cashew nut butters, and peanut oil.
particular product, encoded in an EAN-13 Woolworths (with 900 supermarkets) • Validate data for Product Flow and NPC standards
became a customer, in addition to Coles
Pic’s Really Good Peanut Butter continues barcode. Cartons are coded with a
which had been taking Pic’s Really Good • Simplify the creation of item and price data hierarchies
to excite consumers here – and around the
globe – for its taste, lack of additives and
GS1-128 and leave the centre on pallets,
each of these identified with a Serial
Peanut Butter since 2014. Apparently iICE Validator Free Trial
Australians love the fact that Pic settled, • Support multiple industry data requirements
inclusion of “healthy fats” (unsaturated
fatty acids) from the Australian-grown nuts
Shipping Container Code (SSCC)1. All
back in 2007, on high-oleic nuts grown in www.innovit.com/aus/
products for export leave through the
Queensland as the fundamental ingredient • Remain current with GS1 standards using training-downloads
which are used in its simple manufacturing
Port of Nelson. in all his peanut-based products: These NPC Certified Software.
processes. Distinctive visual branding and
the unrelenting enthusiasm of Pic as nuts have an especially rich flavour, never
Heath says GS1 Standards are of
“brand ambassador” certainly help. go rancid and have high nutritional value.
tremendous help to the business in every
The company has big plans for future market. “I can’t imagine what it would be This year the company has begun supply
like exporting a product such as ours
growth based at its new site in the Stoke
area of Nelson, where a larger factory is without the globally standardised numbers
into the Tesco chain in the United Kingdom
and also launched exports into China,
www.innovit.com +61 2 8020 2000
now under construction. At a distribution and barcodes.” selling through the Tmall.com platform.
4 NOVEMBER 2017 ISSUE 44 5
TRACEABILITY CASE STUDY
an android smartphone app for the locations can also be shared with
capturing of unique identifiers on hives, ApiWeb – New Zealand’s established
supers, pallets, drums and jars. apiary registration and disease
management system.
The identifiers are written onto tags which
are then locked to prevent any later ApiTrak provides for the use of GS1 GRAIs
manipulation of numbers. Automatic data (Global Returnable Asset Identifiers) on
capture is another critical feature and this hives, supers and pallets, with GTINs
also minimises scope for data manipulation. (Global Trade Item Numbers) then used to
The identifiers are read using the identify honey batches extracted from the
smartphone app and Near Field supers and individual jars of the final
Communication (NFC)2 technology, and product. Indeed each jar can have a serial
automatically uploaded to the cloud. The number for tracing back to its batch and
latter also receives manually-uploaded data thereafter, for looking up details of honey
of relevance to each honey production and production and extraction. The smartphone
supply scenario. app can read tags on jars, with real benefits
to retailers for stock control and to
ApiTrak has five modules related to consumers for authentication. ApiTrak
Hayden Stowell uses his smartphone to read hive tags
information on the what, where, how and different stages in the supply chain. Data enables high visibility on all stages of
Manuka honey traceability to why of each CTE. in each module is of particular interest to production and supply, for all participants.
land owners, beekeepers, hive and super For instance, the system can automatically
Technology handlers, honey extractors and those alert an extraction facility when honey-
promote product integrity and safety
ApiTrak is cloud-based with data from engaged in the bottling of honey in its laden hives and supers are being retrieved
multiple sources received and stored on final form – and of course, individual parties in the field: Processing resources and
secure servers located within New Zealand. might be involved in multiple stages of the storage capacity can then be allocated with
Origins’ development work was guided by chain. At appropriate points, the system greater efficiency.
Hayden and Duncan’s strong wish to avoid is integrated with the Ministry for Primary
Fast growth in the size and value of New Zealand’s manuka honey industry is accompanied by high risks of Industries E-Cert system and AsureQuality’s
the need for users to invest much in new For more information, see
product counterfeit and food safety. Industry pioneer Hayden Stowell and technology business partner hardware. The system relies, therefore, on reporting requirements. Data on hives and www.apitrak.solutions
Origins Software NZBN
Duncan Williamson have created a land-to-jar traceability solution for managing those risks – and at the 9429041522899
same time, boosting productivity in honey harvesting, extraction, regulatory compliance and packaging. 2 Near Field Communication – the technology used for tap and pay cards at retail point of sale.
The solution is ApiTrak – a traceability expected to ramp up once the current GS1 design
“We need to give our customers assurance that what they are buying is
system for use by all industry participants season is completed. In 2015 Origins called on GS1 to assess
to authenticate manuka honey, and to authentic and we will be able to demonstrate this with ApiTrak. As we grow the
honey traceability opportunities, initially
manage any food safety issues in its “We’ve developed a system that is business to include extraction processing and bottling, we will be one of the
through detailed analysis of a well-
production and supply. ApiTrak is based easy-to-use, affordable and adaptable to only honey businesses that is truly integrated from the land right through to
established manuka honey business in
largely on a GS1-designed model of the specific needs of industry participants
Northland. Awanui-based Mana Kai Honey the brand. ApiTrak will be vital to our growth.” - Victor Goldsmith, General Manager of
traceability that encompasses land, hives, whether they are vertically integrated or
operates over 2000 hives and also offers Ngati Porou Miere Limited Partnership and a member of ApiTrak’s advisory board.
honey extraction and storage facilities, operating at one stage of the supply chain
only,” says Hayden. “New Zealand is commercial honey extraction and storage
testing and certification steps, and final
estimated to have around 825,000 hives services for other beekeepers in the North.
packaging into jars for sale to consumers
The analysis led GS1 to propose an
worldwide. The system works on cloud- and all of them could be identified and
managed using ApiTrak … the potential industry-wide system that would be Benefits to ApiTrak module users
based computing, purpose-built
advantages are huge in terms of honey based on clear and unique identification
smartphone apps, automatic data capture Landowner Module Beekeeper Module Interim Storage Extraction Facility Bottling Facility
quality and global reputation, and of of individual hives and supers1, of
from tamper-proof tags, and unique Facilities Module Module
industry productivity.” pallets carrying these supers, of drums
identification of the critical components
of bulk honey and of jars of consumer- »» Transparency on the »» Easy-to-use system for »» Close the current »» Visibility on incoming honey »» More efficient interface with
along the honey supply chain.
Hayden knows the industry well, having ready product. numbers of hives located on managing hive and super information gap between and rapid digital harvest labs enables test results to
ApiTrak has been developed by Origins co-founded and managed several manuka their property, exact locations and movements hive and extraction. declarations. be easily encoded on labels.
honey ventures since the early 2000s. He GS1’s system design put strong focus also locations and hive – direct productivity
Software – the traceability solutions firm of »» Improve information flows »» More efficient interface with »» Faster and more accurate
established the Honey Network bulk honey on identifying Critical Tracking Events ownership. benefits.
Hayden (Chief Executive) and Duncan through the whole supply testing labs and closer uploading of information to
auction site (www.honeynetwork.co.nz) in (CTEs) in honey production and supply »» Knowledge of how much »» Ability for digital capture of chain. linkage of results with E-Cert system – with
(Chief Technology Officer). This spring has
2014 and is a member of the Maori Honey chains, and on Key Data Elements (KDEs) honey is produced from data even without mobile honey in drums. productivity gains to result
seen its commercial launch after seven
years in development, including beta Working Group. Duncan is a 35-year in relation to each of these CTEs. In general each hive. reception. »» Faster and more accurate from this.
testing during the 2016-17 honey veteran of the New Zealand information terms, CTEs are “instances where product »» Direct access to product »» Harvest declarations can be collation of information, and »» Efficient generation of
production season. ApiTrak is now available technology sector. Both are intent on is moved between premises, is test results for honey declared digitally, perhaps uploading of E-Cert reports. export documentation.
creating world-leading traceability, transformed, or is otherwise determined to harvested on their land. from the field. »» Automatic generation of »» AsureQuality is better
to land owners and honey producers of any
size, anywhere in New Zealand. Adoption is authentication and marketing systems for be a point where data capture is necessary »» Pre-alert to the extraction drum labels and packing placed to gather statistics
various of this country’s primary industries. to trace a product.” Generally, KDEs are facility on incoming hives slips. and identify any
and supers. »» AsureQuality is better adulteration of product.
1 Supers are the trays in which bees deposit honey. There are multiple supers in each hive. »» Automatic compliance with placed to gather statistics
AsureQuality requirements. and identify any
adulteration of product.
6 NOVEMBER 2017 ISSUE 44 7
FEATURE INTERVIEW FEATURE INTERVIEW
Quality, trust
and traceability:
transforming • traceability
• meeting customer needs
When I joined Fonterra, one of my first
jobs was to build the team to help deliver
our Trust in Source strategy and unlock the
What does product safety and quality
mean for you?
Two things. We want to make safe food –
Fonterra
• opening up lines of communication.
potential we could see. We built the plan and at the end of the day, if you don’t do
The change in our organisation has come for getting the company where it is today. that you won’t have a business. The second
largely through the deliberate, structured Actually I think we have done quite a good thing is striving to distinguish your
approach we have taken to strengthening job. Coming in from the customer side, products and delight the consumer. It’s
food safety and quality culture. It’s been my perspective did help. Inside Fonterra their view of quality that counts. We must
As Group Director – Food Safety, Quality & Regulatory Affairs, Greg McCullough is part of a team leading about re-orienting our thinking to put we talk about it as being a shift from have products that meet their expectations
transformation within Fonterra Co-operative Group. New Zealand’s dairy giant is moving from commodity customers and consumers first. The first ‘doing our best’ to ‘being the best’. We and this includes products that can be
phase was in New Zealand and some key have really focused on improving as much
producer to customer-focused global nutrition business. Greg talks with SCAN about the critical importance global markets. We recently had
traced back through production. At
as we can, acknowledging the reality that Fonterra, we put huge efforts into listening
to Fonterra of product quality, of customer trust and of traceability systems based on GS1 Standards. independent verification of the progress you’re never going to be market leader to what customers want and delivering on
made in our core region and the focus is in everything. their expectations.
now on incorporating the same successful
Greg joined Fonterra in August 2014, having previously held senior Safety and Quality management roles at approach to the business globally. Where did you start with Before joining, when I was one of
Mead Johnson Nutrition in the US and at France-based multinational Danone. He returned to New Zealand strengthening Fonterra’s Food Safety Fonterra’s customers, my company used
We really want our customers to
with 15 years’ global food industry experience – and a keen interest in dairy farming (his own farm near and Quality focus? to do taste trials. Even in trials in the
experience and believe in the change in
We started in two areas – our Netherlands, New Zealand milk just tasted
Rotorua is milking 1700 cows this season). what we do and how we work with them.
better … there is definitely something
For instance, I am now on the governance infrastructure and our people. In terms of
our infrastructure, we had a stringent look very interesting about product quality
board for three of Fonterra’s biggest
Following the WPC80 precautionary we had great efficiency, well developed ‘Deliver what matters most to our at all our assets, and have invested a lot to from Aotearoa.
customers … it’s unusual for the Food
recall1 in 2013, Fonterra committed to systems and processes, and ongoing customers and consumers – keep our Safety and Quality head to be so involved help ensure those assets – factories are the
move to a customer and consumer- commitments to food safety and promises and show we stand for most obvious – are world class for Does your approach to safety and
in commercial relationships, but it is part of
focused dairy nutrition business, instead quality and to continuous improvement2, uncompromising food safety and world delivering safe, quality products. As part Quality vary depending on the market
how we’ve changed in our relationship
of an efficiency focused manufacturing opportunities were identified to improve class quality. Demonstrated through every of this we focused on the importance of Fonterra is supplying?
with customers. We put technical people in
and ingredients supplier. What progress is some of our processes, systems aspect of our grass to glass supply chain.’ front of them. the customer and along with this, on the We strive for a consistent approach
being made in this transformation? and culture. quality of the assets we are using to irrespective of the markets we are
It is this commitment, and the strategy deliver for customers. producing for. Every day, we aim to make
Four years on, we are making good Of course you were a customer
Trust is, of course, hard to earn and easy supporting it that we call Trust in the best possible product, which exceeds
progress. As a team we are turning yourself back in 2013
to lose so since early 2014, we have Source. Trust in Source encompasses our Just as importantly, Fonterra has invested the standards set by governments and the
Fonterra into the customer- and The companies I worked for previously
undertaken a conscious, strategic global food safety and quality strategy, in our people and in strengthening our expectations of our consumers.
consumer-focused co-operative we aspire were themselves large customers of
transformation that requires focus and Focusing on removing risk, building trust food safety and quality culture. We started
for it to be. Someone in the audit team of Fonterra. I knew this co-operative very well
input from everyone in the organisation and creating value. The strategy covers by making sure we were clear on our What is the biggest challenge to
one of our biggest customers said recently, from the other side, and I could see both
as well as with our farmers, partners, the following: expectations, what we stand for, around Fonterra in maintaining and improving
‘if you shut your eyes a few years ago and the passion of the people at Fonterra as
suppliers and third parties. food safety and quality, and what we Food Safety and Quality?
re-opened them now, you wouldn’t think • people and culture well as the potential the whole expect of our people as a result. Then we
this was the same company’. This is shown in our purpose to be the organisation had to deliver on its It requires constant focus, effort and
• food safety and quality monitoring and looked at both our senior leaders as well as
world’s most trusted source of dairy commitments to change. I think one of vigilance; from everybody, all of the time.
Following the precautionary recall, we risk assessments the hidden, or informal leaders in our
nutrition, as well as in our organisation- the reasons they brought me in was People and culture are critical. We have
realised we needed to change. Whilst • food defence business and how they can role model the
wide commitment which is to: because Fonterra was interested in having just launched a major campaign among
behaviours we are seeking. We have also
a Kiwi in this new role, someone who our people called ‘FSQ it’s up to you’.
invested a lot in building the capability of
understood the New Zealand culture, and Basically, we really want everyone to
1 WPC80 is a whey protein concentrate ingredient produced by Fonterra. In August 2013, the company instigated the precautionary recall of close to 38 tonnes of WPC80 our people.
who had also led Quality and Food Safety recognise that food quality is up to them,
after testing indicated possible contamination with clostridium botulinum. Subsequent testing confirmed no contamination. Fonterra’s traceability and recall capabilities
were then subject to rigorous review. in big global organisations. not just to their
2 As identified in the report of an independant WPC80 inquiry panel for the Fonterra Board, October 2013. Continue on page 10
8 NOVEMBER 2017 ISSUE 44 9
FEATURE INTERVIEW FEATURE INTERVIEW
managers or to me as the Head of Safety into this product which helps enable very our SAP applications into the company- When will Fonterra complete the full
and Quality. We want every single person vulnerable children to live’. wide traceability system. traceability transformation?
in the company to think about safety We are well on track to have a fully
and quality before they make decisions Have some production processes been As of now, we have a majority of our
electronic traceability solution by 2020.
and in everything they do. It’s about redesigned as part of the safety and supply chain footprint integrated into
them thinking, ‘we are a food company. quality transformation? our global electronic batch repository
The company has recently launched a
OK what could be the result of my actions (including ingredients and packaging).
Yes and no. Obviously we want our traceability app for consumers of Anmum
on the job today? If I was a customer Where a batch of product is in the
business to be as efficient as it can be … infant formula – QR Codes that can be
or consumer, would I be making that repository, we can track and trace
for instance, we maximise, through a scanned with a smartphone to see batch
same decision?’ all elements of it electronically
stringently validated process, the time numbers and other product details. How
within minutes.
we run our machinery before it needs to has that gone so far?
As part of this, we have pictures showing
be cleaned again. We have all key We have launched our product
people’s children eating our products, and That implies need for a common
processes well documented, knowing that authentication solution first in New
we’re bringing products in from all over language between trading partners and
a lot of unwanted things can happen if Zealand … we want to get the technology
New Zealand, and the world, that our capacity to rapidly share information?
we exceed operating limits. We also know right here before taking it into the Chinese
ingredients go into, for our people to try … Developing a common language shared by
that if we run X many hours on this market. We know that once it’s launched in
it becomes pretty clear that what mum all partners in complex supply chains is not
particular product, we will produce the China, almost every tin will be scanned!
and dad make at work, their kids will be easy and yet it is critical to achieving
best possible form of it. Chinese mums and dads are paying good
consuming at home, or other people will effective and timely traceability right along
be eating in other parts of the world. We’re money for imported product and they will
Turning to traceability systems, how the chain. Fonterra is addressing that
also sharing personal stories on why Food be wanting to confirm every time that it is
far have you come since the WPC80 challenge through adoption of GS1
Safety and Quality matter. For example, authentic, that it really does come from
precautionary recall? Traceability Standards … GS1 concepts and
we’ve had one of Fonterra’s big customers Fonterra and New Zealand.
terminology are foundational to our
from the US – an importer of milk protein Back then, completing an end-to-end trace
traceability. Critical Tracking Events, Global Our system is a bit different because
concentrate which they use in a product required the querying of multiple internal
Trade Items Numbers, Serialised Shipping consumers scan a unique QR Code and
for premature babies – to talk about systems across several geographical system – and that enables milk to be programme and I suspect Block Chain
Container Codes … these are embedded in when they reach our product
nutrition for a baby born eight weeks early. regions, with work by multiple teams. traced back to farms. could be an extension on that.
our framework. They are the language we authentication site they can see which
This customer could explain to the people Fonterra has transformed its traceability
use in talking with trading partners, plant made the product they’re holding
in our factories that, ‘the powder you make system with significant investment in How does “Trust in Source” relate to Do you see the transformation in assets,
including suppliers, customers and and where the milk was sourced (the
is vitally important because we then turn it technologies. We have built a bridge from the “Trusted Goodness™” quality seal systems and culture having improved
logistics providers. typical collection area). that Fonterra launched in 2016? Fonterra’s overall performance yet?
Our QR Code app actually enables us The Trusted Goodness™ quality seal is a Our journey has taken us to a quite
to see where each tin of Anmum is being promise from Fonterra to our consumers different place. I think Fonterra is defined
Product Content Syndication solutions scanned – and it will be really interesting
to see where our products are being
that they can trust the food we make. Trust
in Source is our internal strategy to ensure
in the market by our focus on safety and
quality, and by our transparency around
for eCommerce marketplaces taken and used. In contrast, most of we meet that promise every day, from the
farm to the customer.
production and product tracing.
our competitors’ QR Codes simply pass
Overall, the company is doing well around
the customer through to a generic
Fonterra is clearly looking at how new the world … our products are sought
website with no visibility on where the
technologies can support the business. after and we just can’t make enough of
Do you struggle with the increasing demands scan occurred.
What about block chain? some! In China, for instance, half the
for product data to support your omni-channel How does the Anmum app support In terms of large-scale traceability, we have
pizzas eaten there are made using our
mozzarella cheese. The popularity of our
and e-commerce requirements? Fonterra’s big goals for traceability and a strong long term strategy, which is about
products around the world, particularly
consumer trust? connecting our data with supply chain
among food professionals, is very high.
QR Codes and our authentication solution partners. So yes, we are looking at the
Fonterra is recognised for making really
Innovit’s PIM eCommerce Product Content are our chosen technologies for better potential of Block Chain as well. Our
good products.
partnership with PwC and Alibaba3 will
Syndication Solution provides data quality communication with consumers and for
explore how it might relate to what we are
building their trust in Fonterra’s branded Today we are far more than an ingredients
and data governance workflow which products. Our plan is to eventually have doing already. We think Block Chain might and commodity supplier. You see that in
dovetail quite nicely into our current
optimises and accelerates the syndication QR Codes on all our paediatric and infant
solution. It’s technology for sharing and
how Fonterra’s output is increasingly sold
formula range. The extent and pace of this away from the Global Dairy Trade (GDT)
of master data to support the needs of will depend on consumer demand and the authenticating data – and we are certainly platform … we’re moving far more into the
open to that although it’s early days.
different trading partners and sales channels. attributes of particular products. The traded product category. Our significant
information being shared with consumers Fonterra has an enormous amount of investments in quality assets and systems,
is backed by our internal traceability computing horsepower with our trace and in people, are paying off.
Speak with Innovit to help realise your company's global data strategy.
3 The parties, along with NZ Post, agreed in March 2017 to jointly research the use of Block Chain in product verification and tracing systems.
www.innovit.com +61 2 8020 2000
10 NOVEMBER 2017 ISSUE 44 11
GS1 NEWS TRACEABILITY PERSPECTIVE
Traceability platforms attract interest Times-7 antennas enable
New Zealand food exporters are increasingly interested in
commercially-available technology platforms for product
traceability, including fTRACE and SHPING.
RFID worldwide
Lower Hutt company Times-7 has taken its next bold step in the fast-growing world of RFID (radio frequency
Such platforms give companies of any size The company says importers and consumers designed to support legal compliance and identification) by launching a new efficient, robust and lightweight antenna.
the data storage and access capabilities they can scan its fish and see: the species, time certification requirements along with various
need for meeting consumer information and place it was caught, how it was caught, other supply chain functions. The Globally recognised for quality design and Of course RFID technologies can be commercial worth. The local investor group
demands on product provenance, and the name and nationality of the catch companies that use these services must still, manufacture of ultra-high frequency (UHF) coupled with any data standard but behind Times-7 brought in Jos and a
ingredients and safety. They also make it boat. Leigh Fisheries – based on the east of course, make consistent and rigorous use antennas, Times-7 has orders pouring in Times-7’s UHF expertise is a strong fit revamped board to take the business much
easier for food producers, processors and coast north of Auckland and branded as LEE of GS1 Standards for identification and data for its new A5020 model – another piece with the growing application of GS1’s further as RFID expands rapidly. An
distributors to participate in efficient data FISH – sees traceability as an integral part of capture, and ensure these data are uploaded
of the company’s niche technology for Electronic Product Code (EPC) standard electrical engineer by profession, Jos had a
enabling RFID solutions that track for traceability in difficult and busy successful previous international career in
sharing with supply chain partners and its promise to provide customers around the to whatever platform is selected.
well-defined items in diverse industrial, environments worldwide. Times-7 and technology companies.
regulators. world with the best quality fresh fish on the
retail and healthcare environments. GS1 New Zealand have long acknowledged
market (see www.leefish.co.nz). SHPING, created by a Melbourne-based “RFID is getting much more focus these
their complementarity.
Both fTRACE and SHPING use GS1 company, has similar services which, it says, The A5020 puts Times-7 even more firmly days because tag prices have fallen
Standards for item identification and fTRACE is owned by GS1 Germany – a sister “combine brand protection, compliance and on the map as take-up of RFID surges in Chief Executive Jos Kunnen says his dramatically and readers have become a lot
barcoding: Both have developed smartphone organisation of GS1 New Zealand – and uses consumer engagement”. SHPING consumers North America, Asia and Europe. The company’s move beyond small runs of smarter,” says Jos. “Five years ago, people
apps that enable consumers to scan cloud-based technology for storing, can scan any product barcode with its app antenna – made using an aluminium custom-designed and -made antennas were also being put off because tag read
products and instantly see their place of organising and distributing data to meet the and so “learn what’s in it, where it’s from and composite material that is precision cut to – the previous strategy that built Times-7‘s rates were just not good enough … we’ve
origin, batch number, use-by-date and other multiple needs of diverse companies. if it is authentic”. the company’s patented design – creates reputation among RFID solution providers helped show that once you get the right
desired information. exactly the read field that is required in – has certainly changed its fortunes. This antennas, everything can fall into place.”
In addition to the consumer app in support Representatives of fTRACE and SHPING many demanding situations. year Times-7 is on track for export revenues
The biggest RFID growth potential, he says,
of several million dollars and Jos expects
Leigh Fisheries is one of a handful of New of marketing and trust – a form of business- presented at the recent GS1 Traceability It is the second new model since Times-7 is with UHF applications.
the figure to more than double within
Zealand food companies already using to-consumer (B2C) traceability – fTRACE is Roadshow (see www.gs1nz.org/services/ shifted gear in 2015 to begin high volume
three years. The A5020 is an evolution from the
fTRACE, in this case to support fresh also developing comprehensive events-and-trainings/industry-events/ production of antennas that are engineered
previous A5010 model, being smaller,
seafood exports into Asia, the United States services for B2B data sharing and traceability-oct-2017/). and manufactured to world-best standard He says the company is addressing itself to
lighter and more easily fitted in many
and Europe. information analysis. These services are but are also sufficiently low cost for mass an accessible market for UHF antennas
For more information, see www.fTRACE.com locations with minimal reduction in its read
and www.SHPING.com deployment in large-scale RFID worth around US$50 million – not bad for a
field. The antenna pattern is also sealed in a
applications. Thousands of Times-7 10-employee business based in Lower
watertight plastic casing. While the A5010
antennas are now going into manufacturing Hutt’s light industrial area and drawing
is contract manufactured in the USA,
plants, warehouses, retail stores and largely on suppliers from elsewhere in the
Times-7 is making the new model entirely in
hospitals where there is high value in Hutt Valley!
Lower Hutt: Its small, well-organised factory
identifying and tracking products, assets,
Times-7 was formed in 2006 to can manufacture and test up to 200 units a
tools, medical devices and so on. Large
commercialise locally-grown new ideas for day. Long may this business stay in the Hutt
applications of the previous, A5010 model
antenna design. The years since have seen as more orders come in, says Jos.
include the baggage-handling operations
Times-7 engineers develop around 400 For more information, see www.times-7.com
of one of the United States’ largest airlines.
patented designs, a tenth of these still of Times-7 Holdings Limited: NZBN 9429033894362
RFID certification
Design alchemy with barcodes RFID practitioners in this country can
now gain certification from the United
States-based RFID Professional
Creativity in label and packaging design can definitely encompass good Institute with this body recently
appointing the New Zealand RFID
barcodes, as WelTec¹ design students have demonstrated this year.
Pathfinder Group to be an onsite
GS1 New Zealand and WelTec have to appreciate both the need for barcode designed her label around the idea of a proctor and exam centre for its
collaborated again in 2017 to provide compliance and the scope for creativity product that involves an “old-school examination process. New Zealand is
students with an understanding of around barcodes. chemist experimenting with the creation of the first to participate in extension of
barcode technology, and with skills beers … each inspired by a different this US-based certification which
GS1 has awarded a prize for the best involves candidates being examined
for making good barcodes part of scientific phenomenon like dark energy
barcode project work by a student in 2017, on all types of RFID system, and on
attractive labels and packaging. or ultra-violet light.
this being won by Alienor Durand Gondys their use in business and consumer
WelTec senior lecturer Craig Anderson for her label design on a made-up craft “I really enjoyed thinking outside the box in applications. Prabakar Parthiban of
says real world projects provide the best beer she calls “Ale-Chemist” (see right). order to incorporate barcodes into my Times-7 is the first New Zealander to
learning for students and in this instance, designs in a way that would create value for be certificated after sitting the exam.
Alienor, a second year student in WelTec’s Holding Times-7’s A5020 model antennas are (from left) Senior RF Engineer Prabakar Parthiban, Operations
training input from GS1 has enabled them the aesthetic of the design and the barcode
Bachelor of Creative Technologies, Manager Paul Roling and Chief Executive Jos Kunnen
itself … it’s about making a product stand
out from the crowd,” Alienor says.
1 WelTec is the Wellington Institute of Technology, a public polytechnic based in Petone, Lower Hutt. Note: Times-7 refers to the speed of radio waves which is thought to be the same as the speed of light, ie both travel round the Earth at the equator more than seven times in
a second.
12 NOVEMBER 2017 ISSUE 44 13
GS1 NEWS
READY TO
Time to consider 2-D barcodes?
IMPROVE Consumer demands for more information
on products and the particular needs of
usually a GTIN (Global Trade Item Number)
which identifies the product as, for example,
There is increasing use of 2-D barcodes
around the world in retail and in supply
BUSINESS
online retailers will likely make a 400g can of beans made by a particular chain management. GS1 makes no
2-dimensional (2-D) barcodes – either QR food manufacturer. prediction on mass take-up of QR Codes
Codes or DataMatrix barcodes – increasingly or DataMatrix in New Zealand. However
common over the years ahead. The rise of online retailing compounds the new barcode scanners have a life of about
EFFICIENCY?
issue by, at times, introducing ambiguity seven years – a long time given current
Businesses might want to factor this into around the product being purchased. technology trends.
their decisions when investing in new Generally, a shopper will see their desired
barcode scanners from now on: product as a photograph or illustration on
Equipment for 2-D scanning is more the web. But what if there are variations in
expensive but there is a “future proofing” the product’s appearance that do not
advantage given the onward march of the warrant a change in GTIN? The online
A medical product’s DataMatrix containing the correct
QR Code and the DataMatrix. retailer might need “sub-identification” of GTIN, batch number and use-by date (30 April 2019), and
these variations to ensure the customer gets an additional identification assigned by the manufacturer
Most scanners today work only for the exactly what they want. 2-D barcodes can (10311161). This barcode also identifies NZ as the country
of origin (‘554’ is an ISO country code used within the
traditional, linear form of barcode found on be the solution, carrying a GTIN and a GS1 System).
virtually all retail products. These barcodes sub-identifier for reference by the retailer
can contain only one identifying number – when fulfilling an order.
GTIN allocation It is also useful to note that a barcode will “live” on the service. Notifications in the
GS1 has publicised a new version of its GTIN fail GS1 Verification if it contains a GTIN latest 10 months (107) included 92
TIMBER & HARDWARE PACIFIC COMMERCE Management Standard, making it easier for which should be changed but has not been withdrawals where the product in question
EXCHANGE EXCHANGE NARTA TRADING members to know when they need to (under the Standard). Verification is not just did not reach consumers: In January-
EXCHANGE allocate a new Global Trade Item Number about the technical correctness of the October 2016, there were 85 withdrawals
to a changed product. Three basic questions barcode symbol: The validity of the GTIN in and a total of 109 notifications.
PACIFIC HEALTH relation to the particular product and to
are set down to guide decision making:
EXCHANGE other GTINs already in use are also assessed
Pride in Print
• Do I expect my trading partners or by GS1. (Suppliers and customers might still
agree on the use of the GTIN in question if it GS1 is a Host Associate to the 2017 Pride in
consumers to notice the difference
5 SIGNS YOU SHOULD INVEST IN EDI meets their specific purposes and the barcode Print competition – the print industry’s
in the product?
does scan.) premium event for excellence in print and
• Is there a regulation or industry requirement
packaging design.
to create a new GTIN in this case?
P Manual processes are time consuming and require additional resources. • Is there a supply chain significance in the ProductRecallNZ activity GS1 will assist competition organisers
change? For example, is the product Food and grocery businesses are making in promoting all aspects of print quality,
P Data accuracy is compromised through lack of automation. bigger or heavier, or does it contain more good use of ProductRecallNZ, with 107 not only barcode quality and innovation.
or less content? notifications through this GS1 service in the We encourage GS1 members to consider
P Loss of business due to outdated processes and technology. If the answer to any one of these is “yes”, first 10 months of 2017. ProductRecallNZ entering their best labels and packaging
enables fast, simultaneous communication in 2017.
then a new GTIN should be applied to the
P Inefficient inventory management. changed product. If you’re still unsure you of recall and withdrawal notices to other
For more information, see
can use the decision tool on the GS1 global supply chain participants.
www.prideinprintawards.
P Overheads limiting growth. website: https://www.gs1.org/1/gtinrules/
en/decision-support
By 31 October, more than 2000 food and co.nz
grocery companies were registered and
Pacific Commerce have helped hundreds of companies improve their
efficiency by reducing manual procurement procedures. Juliet Tweed Korey Zondag
Juliet Tweed is our new Customer Korey Zondag recently joined GS1 as a
Engagement Manager, with a brief to Verification Technician, based in
promote exceptional customer experience Wellington. He was previously a category
of GS1 New Zealand’s services and team leader with Relay, the book,
solutions by members and others. Juliet magazine and convenience store chain
was previously a corporate account manager operating at New Zealand airports. In this role,
at Fumacare, part of the Rentokil Initial group, Korey was responsible for the management of
where she looked after a large portfolio of commercial print material into stores at Wellington International Airport.
clients in Auckland’s West and North. Juliet is keen on music
(listening, playing and writing), and spends other spare time
Pacific Commerce is a member of the PNORS Technology group reading and tuning into Podcasts.
a Level 8, 1 Chandos Street, St Leonards NSW 2065 Australia | t 0061 2 9468 3333
14 w www.pacificcommerce.com.au | e info@pacificcommerce.com.au NOVEMBER 2017 ISSUE 44 15
New members/rights to use holders May – October, Welcome!
Chicken N Things (2012) Forgotten 43 Brewing Limited Kida Food Limited New Zealand So Real Natural Ryan’s Kitchen 2015 Limited The Secret Farmer Limited
New Members Limited Food Products Limited
Formulators & Co Limited Kirk’s Kai Limited Salute Restaurant 2017 Thermakraft Limited
China Sourcing Pty Limited New Zealand Southern Limited
8 Water New Zealand Limited Framecad Limited Kitchen Table Nz Limited Tile Concepts Limited
Hemisphere
Classic Bake House Scott & Leicester Limited
Abra Trading Limited Fresh Cut Flower Wholesalers Kiwibranz Limited Topline 2017 Limited
International Limited New Zealand Uniyou Health
1992 Limited Scott Robert Miles Brindle
Acm (Nz) Pty Limited Korpiko Nz Limited Food Limited Tracyh (2016) Limited
Classic Decor (2017) Limited
Fresh Shellfish Limited Scrubco Limited
Acuda Group Limited Koyama Wines Limited New Zealand Wine And Spirit Trade Me Limited
Coco Mango Limited
Garden Enterprises & Merchants Limited Sgcb Holdings Limited
Afterglow Limited La Maison Foods Limited Trade Tested Limited
Coco Shed Limited Information Limited
New Zealands Best Food And Shenzhen Xiaobai
Air Balance Marketing Limited Landcorp Farming Limited Trailman Importing
Colab Wine Merchants Gathered Game Limited Beverage Limited Entertainment Meida Co., Ltd
Alltrade Tools Nz (2016) Limited Lane Lifestyle Farms Limited Trinity Road Limited
Glass Vice Products Limited Northpine Limited Simply Pure Limited
Limited Ledfocus Limited Tui Property Holdings Limited
Comag Agencies 2017
Go Green Plastics Limited Nz Horizon Trading Limited Skinnies Limited
Aotearoa New Zealand Fine Limited Lindy Curtis Tunods Limited
Wine Estates Lp Gobsmackingly Good Limited Nz House Of Honey Limited Sol Natural Limited
Control Room Brewing Little Dragon Nz Limited Turners Global Marketing
Aotearoa Social Enterprise Limited Good Chow Nz Limited Nzcc Limited Sosimple Limited
Limited
Trust Lloyd Family Wines Limited
Cook Hawke’s Bay Good Pantry Limited Obsidian Wines Soundlab Limited
Two Tykes Limited
Apetiza Limited Lubrication Wines Limited
Courage My Love Limited Grandma’s No1 Crackling Co Olives On The Hill Limited Southern Clams Limited
Unovent Limited
Ararimu Valley Water Limited Limited Lumnz Limited
Craft Gin Company Limited One Tree Hill Publishing Southern Cross Merchants
Valic Nz Limited
Aromatics 2016 Limited Grant Success Limited Macarons Etc Limited Limited Limited
Cranky Goat Limited Vec Limited
Asiaedge Marketing Limited Green Hill (Nz) Limited Maimai Nz Limited Oppo New Zealand Limited Southern Wild Seafoods Nz
Creative Object Limited Village Bakery 2016 Limited
Mama Says Limited Limited
Astra New Zealand Creation Greenhouse Bk Limited Oravida Nz Limited
Creative Woodcraft Limited Virginia-Pacific Water Bottling
Limited Manhaas Industries Limited Spence Farms Limited
Greenlea Premier Meats Orchard Botanics Nz Limited
Davis Apiaries Limited Limited
Atlas Savas Turkish Bakery Limited Manuka Infused Nz Limited Starfish International Limited
Orcus Distribution Limited Vitis Cellars Limited
Limited Delicious Nutritious Food
Grinning Gecko Cheese Manuka Nature Limited Stellare New Zealand Limited
Company Limited Orthopediatrics Nz Limited Vosmac Holdings Limited
Ayrpak Kgp Limited Company Limited
Mawish Food Limited Steve Test Member
Djs Health Trust Oval Superstars Limited W. White (Wholesale) Limited
Bailey International Limited Grownatural International
Maxwell Exports Limited Sugar Free Food Limited
Domestic Agencies Limited Limited Pacific Collections Limited Wellearth Endeavour Limited
Bao Skin Care Limited Summit Produce Limited
Down At The Farm 2017 Grumpy Farmer New Zealand Mcphail Sports Limited Palmer Resources Limited
Basic Industries Limited Wellington Beverage Co
Limited Limited Meco Processing Nz Limited Suntory Coffee New Zealand
Parisettes Dressings Limited Limited
Bci New Zealand Pty Limited Limited
Drinksmith Limited Gtz Trading Limited Mee’s Bees Limited Wetta Industries Limited
Pepper And Me Limited
Beauty Life Limited Sup Limited
Drynz Limited H.b. Fuller (New Zealand) Michael Smith Trading As Wharepapa Landholdings
Perroplas Nz Limited
Bekland Limited Limited Scooter Holdings Super Wing Samoa Ltd.
Dunbar Estates Limited Limited
Pet-Dreamers Trading Ltd
Best Abroad Limited Happy Beekeeping Limited Millennium Plastics Limited Takoha Wines Limited
Earth Starch Limited Whitcoulls 2011 Limited
Pirate Enterprises Limited
Best Foods Nz Limited Havana Brothers Bakehouse Milligans Feeds Limited Talisman Enterprises Limited
Eat My Lunch Limited Whole Smoked New Zealand
Limited Pirate Nation Limited
Big Chicken Retail Limited Mountain Adventure Nz Taranaki Bio Extracts Limited Limited
Eco Farm New Zealand
Hawkesbury Estates Limited Limited Pkn Trading Limited
Bismuth 209 Limited Limited Te Awanga Estate Limited Wild Dispensary Limited
Healthy Hydration Company Mountain River Venison Plumpandco Limited
Black And Blue Limited Ecolibrium Biologicals Limited Teddy Lane Limited Wild Honey Nz (2017) Limited
Limited Limited Polarcold Stores Limited
Blake Lissington Elanine Limited Temuka Pottery New Zealand Winston Nutritional Limited
Healthy Start (Nz) Limited Mukund & Priyanka Possum Pam Nz Limited Limited
Blendz 2010 Limited Elysian Trading Limited Wise Boys Limited
Henny Penny Otago Limited Enterprises Limited
Post Art (2017) Limited The Agri Company Limited
Bln Limited Embrium Holdings Limited Wme Products Limited
Henry Manufacturing Limited Muscle Pharm
Potter Brothers Limited The Barbers Shop
Bluebell Nz Limited Enforture Limited Wood Engineering
Hi Vis Trends Limited Myohm Limited
Pow Horticulture Limited The Big Little Tree Company Technology Limited
Boost Promotions Limited Enzyme Wizard New Zealand Net Success Group Limited
Holdfast Estate Limited Limited
Limited Primal Health Foods Limited World Of Fitness Limited
Boris And Angel Limited New Zealand Dairy Dessert
Innocent Packaging Limited The China Hub Inc. Limited
Etchart Limited Pure Pac Limited World Partnership Limited
Brainjam Production Limited Company Limited
Invita(Nz) Limited The Damn Good Food
Excella Limited Pure Restaurant Limited You Know We Aint Limited
Breson Fittings Limited New Zealand Dr. Semeli Company Limited
Jcmatthew Nz Limited Health Management Co. Ltd R F Data Systems Limited Yume Limited
Family Herb Co. (2017) Ltd
Bushgate Family Trust The Fresh Berry Company Of
Jessica Susan Eastwood New Zealand Flour Mills Rage Against Chemicals Zeli Holdings Limited
Farah (New Zealand) Limited Nz Limited
Bushmans Honey Limited
Jo’s Homemade Limited Limited Limited
Fentec Group Limited The Fresh Fruit Company Of Zenith Distribution Limited
Car-Fe Limited
Juice Products New Zealand New Zealand Kauritree Real Pet Food Company New Zealand Limited
Fern Ridge Produce Limited Zeosoft Holdings Limited
Carter Consolidated Limited Limited International Trading Compan Limited
The Green Seed Limited
Filbert Industries New Zealand
Cce Group Limited Julians Berry Farm Limited New Zealand Premium Ripresa Limited
Limited
Whitebait Limited
The Honey Collective Ltd Rights to
Chaotic Hop Brewing Limited Kaks Marketing (Fiji) Limited Rochfort Downs Limited Use Holders
First Light Nutrition Limited The Market Limited
New Zealand Seaweeds
Chempro Nz Limited Kalex Wines 2013 Limited Ruben Brewing Company
Flowlibe Limited Limited The Mcelhinney Wine Group
Limited
Cherry International Limited Karo Nz Limited Limited Fieldpak Limited
Forever 4 Kidz Limited
Questions? Please contact the GS1 New Zealand Team
Vijay Todkar Craig Russell Juliet Tweed Bev Gough
Business Development Manager Territory Manager, Customer Engagement Manager Membership Services Administrator
South Island & Sector Manager (aka ‘Director of First Impressions’)
T 09 820 3782 T 09 820 3792
Food & Grocery
M 021 711 169 M 027 534 8708 T 04 494 1050
E vijay.todkar@gs1nz.org T 03 310 8082 E juliet.tweed@gs1nz.org E bev.gough@gs1nz.org
M 021 711 070
Vijay is based in Auckland Juliet is based in Auckland Bev is the ‘meet and greet’ point
E craig.russell@gs1nz.org
and is responsible for with responsibility for GS1 of contact for members either
assisting members to Craig is based in Christchurch relations with members and calling, emailing or visiting our
implement traceability, with responsibility for GS1 customers throughout the Wellington office.
AIDC (auto scanning) and relations with members Greater Auckland Region.
RFID into their supply chains. throughout the South Island.
16 NOVEMBER 2017
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