Kick-Starter SERVICE CAREER - Earn as you learn and qualify for a great career in New Zealand's booming service industry - ServiceIQ

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Kick-Starter SERVICE CAREER - Earn as you learn and qualify for a great career in New Zealand's booming service industry - ServiceIQ
SERVICE CAREER
Kick-Starter
Earn as you learn and qualify for a great career
 in New Zealand’s booming service industry
Kick-Starter SERVICE CAREER - Earn as you learn and qualify for a great career in New Zealand's booming service industry - ServiceIQ
Kick-Starter SERVICE CAREER - Earn as you learn and qualify for a great career in New Zealand's booming service industry - ServiceIQ
CONTENTS

INTRODUCTION                                             1
GREAT JOBS & CAREERS                                     2
GREAT PEOPLE ARE TRAINED ON THE JOB                      3
LOVE EARNING & LEARNING                                 4

TOURISM & TRAVEL                                        6

One tourism qualification to rule them all               8
Jumping ahead                                          10
Up, up and away! Plotting a travel career on-job        11
Full throttle tourism                                  13

RETAIL & RETAIL SUPPLY CHAIN                           14

Selling confidence not cosmetics                        16
Switched on career choice                               17
Retail rock star                                        18
Baby steps to big shoes                                 19

HOSPITALITY                                            20

Turning school leavers into career winners             23
Luxury class of customer service                       24
Feel good food                                         26
Relentless Quest for great service                     27

AVIATION                                               29

Ready for take-off                                     33
Talented young women take wing                         34
Master and commander                                   36
Action stations!                                       37

MUSEUMS                                                38

Secrets at the museum                                  40
Set your course for an exciting tourism career         41

                                                   SERVICE CAREER KICK-STARTER
Kick-Starter SERVICE CAREER - Earn as you learn and qualify for a great career in New Zealand's booming service industry - ServiceIQ
Our workplace qualification
                              training programmes enable people
                                to qualify on-job, build enjoyable
                                   careers, and boost business
                                 performance for New Zealand’s
                                   booming services industry.

SERVICE CAREER KICK-STARTER
Kick-Starter SERVICE CAREER - Earn as you learn and qualify for a great career in New Zealand's booming service industry - ServiceIQ
INTRODUCTION

                                Your guide to training on-job for a career
                                 in New Zealand’s great service sectors

W        elcome to your ServiceIQ guide to getting an
         education and qualifications on-job for a fantastic
         career in New Zealand’s fast growing service industry.
Once upon a time the service industry in New Zealand was
relatively small, with few opportunities to get a full-time job or
build a career. But things have changed dramatically.
Today, New Zealand’s tourism, hospitality, aviation, travel, retail
and retail supply chain service sectors are among the highest
growing and offer some of the biggest opportunities for jobs
and careers. It’s a vital industry for New Zealanders and for the
New Zealand economy.
Even better for job and career seekers, pretty much all of these
service sectors are in urgent need of talented people with a
great attitude who are keen to earn, learn and qualify on-job,
and provide customers with a world-class service.
For those who excel at learning by doing, the service industry
offers heaps of great opportunities to train on the job and
qualify to be: a chef, aircraft engineer, pilot, travel agent,
tour guide, food & beverage manager, café or restaurant front
of house manager, travel agent, retail sales and management,
and many other great careers as you’ll discover in this guide.

 ON-JOB IS BEST & AVOIDS DEBT                                          SERVICEIQ CAN HELP YOU

You can get an education and qualifications by learning at            ServiceIQ is New Zealand’s official Industry
university or polytechnic, which could leave you with a debt          Training Organisation (ITO) for the tourism,
from a student loan.                                                  travel, retail supply chain, hospitality, aviation
                                                                      and museum service sectors.
Or you can get an education and qualifications by learning,
earning and gaining a career on the job.                              Our expert teams set the national qualification
                                                                      standards, research, write and design the on-job
If you choose the on-job route, you can get everything.
                                                                      training programmes and learning material that help people
There’s no student loan holding you back, in fact you’ll have
                                                                      upskill and qualify in the workplace, in hundreds of different
real experience, knowledge, a career on track, and money in
                                                                      roles and at different levels across our sectors – from tourism
the bank. Perfect.
                                                                      to aviation.
                                                                      We offer a full range of training programmes from entry level
                                                                      through to management. This includes apprenticeships for
                                                                      chefs and caterers through to aircraft engineers.
                                                                      Our workplace qualification training programmes
                                                                      enable people to qualify on-job, build enjoyable careers,
                                                                      and boost business performance for New Zealand’s
                                                                      booming services industry.
                                                                      Our dedicated schools team works with teachers to help students
                                                                      gain skills, experience, and unit standards that can open doors to
                                                                      jobs and careers in the service industry, when they leave school.

                                                                                                       SERVICE CAREER KICK-STARTER / 1
Kick-Starter SERVICE CAREER - Earn as you learn and qualify for a great career in New Zealand's booming service industry - ServiceIQ
GREAT JOBS & CAREERS

    35% OF ALL
     AROUND                                                                       You’ve got heaps of
                                                                                  terrific jobs and careers
                                                                                  to choose from.
    NEW JOB OPPORTUNITIES                                                         Chef, restaurant maitre d’,
    BETWEEN 2017 AND 2021                                                         hotel manager, travel agent,
                                                                                  tourism manager, tour guide,
    ARE IN SERVICE SECTORS                                                        event manager, pilot, flight
                                                                                  attendant, aircraft engineer,
                                                                                  aircraft loader, aircraft ramp
                                                                                  operations, retail manager,
                                                                                  retail merchandiser, retail
                                                                                  supervisor, retail team leader,
                    Retail           Aviation                                     retail buyer, warehouse
                100,000               5,000                                       operations team leader,
                                                                                  senior retailer and many,
                                                                                  many more.
                                                                                  Check out the sector career
                                                                                  maps inside.
    Hospitality                                 Travel
     53,500                                     2,700                               SERVICE SECTORS SERVE
                                                                                    UP OVER A THIRD OF
                                                                                    ALL KIWI CAREERS
                                                                                    Not only do the tourism, retail,
                                                                                    hospitality, aviation and travel
                                                         2016 Data: Infometrics

                                                                                    sectors provide vital services to
                 Museums             Tourism                                        New Zealanders and our visitors,
                    800              53,000                                         they also serve up some of the
                                                                                    biggest opportunities for jobs
                                                                                    and careers.

2 / SERVICE CAREER KICK-STARTER
Kick-Starter SERVICE CAREER - Earn as you learn and qualify for a great career in New Zealand's booming service industry - ServiceIQ
GREAT PEOPLE ARE TRAINED ON THE JOB

                                         Smart employers use ServiceIQ

ServiceIQ training and apprenticeship                                Here are just some of the companies we provide on-job
                                                                     qualification training programmes and apprenticeships for:
programmes are used by many of                                       Accor Hotels, Air New Zealand, BP, Christchurch Museum,
New Zealand’s leading brands to help their                           Flight Centre, Green Cross Health, The Heritage Hotels,
                                                                     HobbitonTM Movie Set Tours, McDonald’s, New Zealand
people learn skills, advance their knowledge,                        Maritime Museum, Mitre 10, Ngāi Tahu Tourism’s Agrodome,
qualify and take on greater responsibility.                          Z Energy, InterContinental, Noel Leeming, Novotel Hotels,
They include businesses of all sizes from                            OfficeMax, Pravda Restaurant, Quest Apartments NZ, Resene
                                                                     Colour Shops, Te Papa Museum, The Rock Shop, Scenic Hotels,
all sectors, all over the country.                                   Skyline New Zealand Queenstown and Rotorua, Taupō Bungy,
                                                                     The Warehouse, and many more.

 GET STARTED IN SERVICE WITH A JOB

  ServiceIQ’s qualification training programmes and
  apprenticeships are provided by businesses to their
  employees in the workplace.
  This means the first thing you need to do is get a job
  in the service industry you’re interested in.
  The good news is that once you’re in the job, many employers
  give you the opportunity to learn as you earn, and gain the
  skills and qualifications you need to build an enjoyable career.

     To find out about jobs in the service sector of your choice,
     please check this helpful website:

     www.careers.govt.nz

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Kick-Starter SERVICE CAREER - Earn as you learn and qualify for a great career in New Zealand's booming service industry - ServiceIQ
LOVE EARNING & LEARNING

    Thousands of talented New Zealanders enjoy using ServiceIQ’s on-job
   qualification programmes to gain an education, experience and expertise
     as they earn and build a career. Here’s what just a few have to say...

                       “Everything I achieved at school I achieved in my last year. I took
                       hospitality. I liked it. I carried on with it. And it all went from there.
                       Life changed for me…”
                       ASH WADE, professional chef at luxury Australian resort and award-winning
                       ServiceIQ Apprentice Chef.

                       “For me on-job training works really well. I love working alongside
                       experienced aircraft engineers who are generous with their
                       knowledge. I also love getting paid while I earn.”
                       NICOLE BRYAN, former Aircraft Engineer Apprentice, now qualified
                       with a ServiceIQ National Certificate in Aeronautical Engineering – Level 4.

                       “I love my job. I enjoy helping people and as a guitarist, it’s the ideal
                       role. You really don’t know where the play stops and work starts.”
                       BEAU RICHARDSON, Manager of The Rock Shop, whose hits include
                       ServiceIQ Certificates in Retail – Level 2, Level 3, and Level 4.

                       “University doesn’t work for everyone, and it didn’t work for me. At the
                       museum, it’s great to have an opportunity to better yourself on the job
                       where you can gain the skills and formal qualifications. Completing
                       the programme is an achievement and something you can always
                       take with you. It’s great to have that endorsement on my CV.”
                       JESSICA SIMPSON, Front of House and Events, New Zealand Maritime Museum.
                       ServiceIQ New Zealand Certificate in Tourism (Visitor Experience) – Level 3.

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Kick-Starter SERVICE CAREER - Earn as you learn and qualify for a great career in New Zealand's booming service industry - ServiceIQ
“Knowing you’ve got a pay cheque each
week makes me open to study, and learn
new skills and knowledge relevant to my
role. When I was offered on-job training
I didn’t think twice. It’s a no-brainer.”
SARAH COLLINS, Trainee Tour Guide, HobbitonTM
Movie Set Tours. ServiceIQ NZ Certificate
in Tourism (Visitor Experience) – Level 3.

              “You can always work your way up in hospitality. If you can do the
              job and you have the passion, you’re pretty much home free. There
              are always people who can help you and you can train and gain your
              qualifications earning as you learn. It can be a real career for life.”
              ELLA BLAKE, from Front Office Manager to Marketing Manager, Bolton Hotel.
              ServiceIQ’s National Diploma in Hospitality (Operational Management) – Level 5.

              “At work, I’ve been able to gain knowledge that I can use.
              It’s awesome. No day is the same and you get to meet new
              people every day. I’m looking to be the best store manager that
              I can be, then maybe moving up into regional management or
              joining the learning and development team.”
              GLENN NIELSEN, Store Manager at Noel Leeming.
              ServiceIQ New Zealand Certificate in Retail – Level 4.

              “My (ServiceIQ) apprenticeship didn’t set me up for Madame
              Woo, but it definitely helped by getting that experience so early
              on in my career. It has given me an advantage over someone who
              has walked fresh out of a cooking school. I would say that a chef
              is more likely to hire you based on your experience level in the
              kitchen over years in a classroom.”
              TAMARA JOHNSON, former Head Chef at Madam Woo restaurant in Takapuna, who
              went on to work at the Michelin star awarded ‘Restaurant Martin Wishart’, rated as
              one of Scotland’s very best.

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Kick-Starter SERVICE CAREER - Earn as you learn and qualify for a great career in New Zealand's booming service industry - ServiceIQ
Tourism & Travel
                     Go places with a great job or career in tourism and travel

New Zealand’s tourism and travel sectors are booming. It’s the country’s leading export
earner and grows bigger every year as more visitors come to experience the beauty
and excitement this country has to offer. That means a lot more jobs and careers for
New Zealanders in this vibrant industry, and often in some of the most stunning parts of
New Zealand. ServiceIQ provides on-job qualification programmes to tourism and travel
businesses that upskill their staff on the job, all over the country. From entry level tourism,
travel agent and retail qualifications through to tour guiding and management.

  TOURISM AT A GLANCE

„„ Tourism is vital to New Zealand’s economy.
                                                       TOURISM                   IN 2016

                                                                          188,264
   In 2016, the sector employed 188,264 people,
   and was worth $10.2 billion to the economy
   – that’s 4.5 per cent of GDP.
                                                                          WORKERS WERE EMPLOYED
„„ Growth in the tourism industry has risen to
   unprecedented levels, and is expected to remain
   high for the next few years. This means that more
   than 53,000 workers will be needed to meet new                       32%            Auckland
   job growth and replacement demand between              BETWEEN
   2017 and 2021.                                      2017 & 2021       13%           Canterbury
„„ Auckland accounts for around a third (32%) of
   employment in the tourism sector, followed
                                                       53,000+           11%           Wellington
   by Canterbury at 13% and Wellington at 11%.         WORKERS WILL
   Other key regional employers in the Tourism
                                                        BE NEEDED        9%            Queenstown
   sector include Queenstown (9% of employment),
   and Rotorua (5%).                                                      5%           Rotorua
Source: Infometrics New Zealand

6 / SERVICE CAREER KICK-STARTER
Experience Tourism
                  Download ServiceIQ’s FREE 360 Tourism App for a fantastic
                  virtual tour of the some of the industry’s most exciting
                  careers. Take the tour here: www.serviceiq.org.nz/360

 WHERE TOURISM EXPERTS WORK

You can find tourism experts working at: hotels, hostels, i-Site visitor centres, museums, tour
companies, historic buildings, adventure tourism businesses, tourism retail shops, Māori
cultural attractions and more.

Tourism & Travel career pathways

 TOURISM

                                                       Outdoor
                                                       Recreation Guide

                        Attraction/                    Tour Guide                 Tour Manager
                        Activities Worker

                                                       Tour Coach Driver

                        Tourism Information            Tourism Information        Tourism Information
                        Consultant                     Supervisor                 Manager

 TRAVEL

                                                       Long Haul Travel
                                                       Consultant
                        Short Haul Travel                                         Travel Manager
                        Consultant
                                                       Travel Wholesaler

                                              What they say
               Discover how training on-job for qualifications and experience
                 helps people build enjoyable careers in tourism and travel.

                                                                              SERVICE CAREER KICK-STARTER / 7
ONE TOURISM QUALIFICATION
                                   TO RULE THEM ALL

       The Lord of the Rings movies got rave reviews from the critics and
      moviegoers across the world. Now HobbitonTM Movie Set Tours itself
      attracts similarly rave reviews on TripAdvisor and other sites. Just as
      Aragorn guided the hobbits on their quest, today Sarah Collins guides
        groups of excited visitors through the hobbits’ Shire, a memorable
           experience for the millions who have taken the magical tours.

S     arah got the opportunity to work
      at the famous attraction when she
      left school. It was just going to be
a fun job earning a bit of money over
the summer holidays before starting
                                             approach to make the experience better
                                             for visitors,” says Sarah.
                                             “For instance, I started paying attention
                                             to my non-verbal communications and
                                             now I’m much more aware of what I am
university in the new year.
                                             doing. I hold myself more confidently
But like the powerful allure of the ring,    and I know how to project my voice.
the magical movie set held a magnetic        My whole presentation is much more
attraction for Sarah. After two years at     polished,” she says.
university she gave up studying biology
                                             “I also thought about what kind of tour
and psychology to pursue a career
                                             guide I wanted to be. A factual guide or       The guides need to be well versed in
in the booming tourism industry.
                                             a storyteller? Or a mix of both plus some      the lore and have the right answers at
Now 22-years-old, she’s into her second      humour because I’m always catering to          the ready for even the most esoteric of
year at Hobbiton Movie Set and training      groups, most of whom are there for a           questions.
to qualify to become a senior tour guide.    good time.”
                                                                                            Sarah has done her homework. Starting
“Tourism has stolen my attention,”           The programme was also an opportunity          early in life. She first saw the ‘Lord
says Sarah.                                  for Sarah to refresh her health and            of the Rings’ trilogy with parental
                                             safety know-how, and she’s developed           guidance from her father when she was
Studying for her tourism qualifications
                                             handy techniques, such as how to keep a        eight-years-old. She gained a better
takes place on the job. An important
                                             tour group of up to forty plus visitors        understanding of the plot when she
part of her training involves completing
                                             together as a team when some charge            watched it all again at age 12.
the ServiceIQ New Zealand Certificate in
                                             ahead and others straggle behind.
Tourism (Visitor Experience) – Level 3.                                                     Today she knows the movies pretty
                                             Just as great actors helped bring the          much off by heart and she constantly
It’s an induction programme used by
                                             epic stories to life for the audience          re-reads the books.
many of New Zealand’s leading tourism
                                             watching the movies on the big screen,
businesses to give staff essential                                                          “We get two types of fan, some who are
                                             it takes a great performance by guides
introductory skills to work in tourism.                                                     never impressed with our knowledge
                                             to be able to lead a group and hold their
And it’s compulsory training for all the                                                    because they know it all, and others who
                                             attention throughout a two-hour tour.
team working at Hobbiton Movie Set                                                          are always impressed with everything,”
Tours.                                       Studying drama at school helped Sarah          says Sarah.
                                             feel comfortable talking to large groups
Almost one hundred staff have gained                                                        A typical day’s guiding usually starts
                                             and deliver an entertaining presentation,
the qualification and others have gone                                                      at 8.30 in the morning at Shire’s Rest,
                                             “even though sometimes I’m a bit too
on to advance their skills with ServiceIQ                                                   an official gatehouse for the movie
                                             confident and not as funny as I think I am!”
management programmes.                                                                      set. Sarah familiarises herself with the
                                             Knowing your product in detail is vital,       run sheet – an itinerary for one of the
For Sarah, the training has been
                                             but perhaps especially at Hobbiton             attraction’s many tour options. She
invaluable in her development to
                                             Movie Set where movie buffs and                meets the visitors, collects their tickets
become a tourism professional.
                                             experts on the Tolkien books come from         and takes them a couple of kilometres
“Having to write down what you do and        the world-over to experience the closest       down the road on the shuttle to the
describe each of your processes makes        thing in real life to Middle-earth.            mythical land of Middle-earth. From
you think about how to develop your                                                         there, it’s time to escort the group

8 / SERVICE CAREER KICK-STARTER
around the 12 acre set, past Hobbit          apocalyptic zombie event where we had
Holes™, the Mill and into the world-         to act fast to get visitors off set. But
famous Green Dragon™ Inn, where              Mum said I was just preparing for when                THERE’S THE
visitors enjoy an exclusive Hobbit™          things don’t go exactly as planned.            CONSIDERABLE ADVANTAGE
Southfarthing™ beverage. Along the
way, the guides show off the intricate
                                             “I really enjoy working at Hobbiton              OF BEING ABLE TO EARN
                                             Movie Set and the opportunity they
detailing of the set, point out the most
                                             are offering me. One day, I may look
                                                                                              AS YOU LEARN WHICH IS
famous locations and explain how the                                                           PERFECT SAYS SARAH,
                                             to hosting the big events we hold for
movie magic was made.
                                             niche audiences, such as weddings,              ESPECIALLY HAVING COME
At the end of her “performance”, Sarah       conferences, birthday celebrations.”            FROM UNIVERSITY WITH A
gets a lot of great reviews from visitors.
But the best reviews are the connections
                                             Sarah recommends training on-job to             STUDENT LOAN LOOMING
                                             others looking to build a career in tourism.
she makes on tour, getting to know                                                               OVER HER HEAD.
the visitors and the things they are         She says: “Don’t limit yourself to the one
interested in seeing.                        role and instead, always put your hand
                                             up for the training your employer is
In some ways, it’s a dream job literally,
                                             offering. You can take your career much        “This way, knowing that you’ve got a pay
says Sarah.
                                             further that way.”                             cheque at the end of the week makes me
“When I started dreaming about the                                                          open to study, and learn new skills and
                                             Plus, there’s the considerable advantage
place, Mum said I was starting to master                                                    knowledge relevant to the role. When I
                                             of being able to earn as you learn which
the job. I was having dreams about all                                                      was offered on-job training I didn’t think
                                             is perfect says Sarah, especially having
the things that could go wrong on tour.                                                     twice about saying “yes”. It’s a no-brainer.”
                                             come from university with a student
Someone would always go missing
                                             loan looming over her head.                    To Sarah, it’s all a magical journey.
or the most ridiculous dream was an

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JUMPING AHEAD

 Jesse Roys made the jump from one career to another because he preferred
to work in a team and in tourism. At the same time Taupo Bungy has made
   the leap to become an even more customer focused business by training
      talented people like Jesse in the fine art of great visitor experience.

L     ife got interesting for Jesse
      when he moved from plastic to
      rubber. The 20 year-old was
largely working on his own as a plastics
engineer when he took a trainee role
at New Zealand’s highest water touch
bungy just over a year ago, and since
then he’s been on the up and up.
“I’ve always been interested in dealing
with customers one on one and Taupō
Bungy was a good place to start out,”
says Jesse. “It’s not your average retail
experience because it has the extreme
factor which makes it really exceptional.”
Jesse is getting to grips with every
aspect of the booming business.
He’s upskilled in frontline office crew,
office supervisor, and training on the
boat – where customers must be safely
lowered after leaping into the water.
“I want to continue moving up the ranks
and become jump master,” says Jesse.
Taupo Bungy attracts visitors from all
over the world and an average of 66
customers per day take the plunge.
One of the biggest challenges of the         It takes more time, but basically you
job is helping non-English speaking          want to make sure it’s both a safe and
customers understand what is involved        enjoyable experience,” he says. “Paying
and how to prepare to take the leap.         attention to the details is vital. Every
                                             little thing can potentially make a huge
To enhance customer service skills, Jesse
and other members of the front office
                                             difference to how you do your job, your         IT’S NOT YOUR
                                             customer’s enjoyment and can lead to a         AVERAGE RETAIL
team are completing the ServiceIQ New
                                             great review for the business.”
Zealand Certificate in Tourism (Visitor                                                  EXPERIENCE BECAUSE
Experience) – Level 3 qualification.         With two bad knees, jumping isn’t where     IT HAS THE EXTREME
                                             Jesse gets his kicks. For him, the thrill
Clear communications are one of the                                                          FACTOR WHICH
                                             is being put through his paces to learn
benefits of the on-job programme.
“I need to know from customers whether
                                             more for a satisfying career: “I think I      MAKES IT REALLY
                                             will stick with tourism for a long time         EXCEPTIONAL.
they really want to go ahead with it, and
                                             because I love helping to make the
their medical history in case they have
                                             adventure fun for people. The bungy
an injury or condition that prevents
                                             is amazing, but by treating people
them from jumping,” says Jesse.
                                             really well the whole time they are here,
“I’ve learned how to make the process        you can make it the best experience
easier and still fun for these customers.    possible.”

10 / SERVICE CAREER KICK-STARTER
UP, UP AND AWAY! PLOTTING
                                A TRAVEL CAREER ON-JOB

         Flight Centre is a market leader in offering top quality personal
            service to create excellent travel experiences for customers.
       With a flair for service, a lust for travel and a preference for learning
         on job, 20 year-old Amanda Nelson has landed on her feet with
             a challenging career in customer service at Flight Centre.

I t combines everything I’m passionate
  about,” says Amanda.
  To ensure a high level of customer
service, the business trains staff
                                            She relishes having the skills to make
                                            plans that make life easier for all kinds of
                                            customers in all kinds of situations. For
                                            instance, someone might be travelling
                                            to attend a funeral while someone else
in-house using a robust set of
                                            might be going on their dream holiday.
procedures and standards.
                                            Whatever the set of demands, Flight
At the same time, using ServiceIQ
                                            Centre travel experts are trained to help
Qual Link, Flight Centre training is
                                            take care of their customers from whoa
linked to NZQA standards. This gives
                                            to go and back again: from planning the
staff the opportunity to gain national
                                            logistics for a quality journey, arranging
qualifications based on the professional
                                            and confirming bookings, piecing
skills they master on the job.
                                            together complex itineraries in faraway
After almost two years in the role,         places, through to welcoming customers
Amanda is rapt to be broadening her         home.                                                I’VE ALWAYS BEEN
knowledge and know-how.                                                                         KEEN ON HANDS-ON
                                            Amanda says the more she learns
She has also achieved a significant         the more her skills benefit both her              LEARNING RATHER THAN
ServiceIQ industry qualification,           customers and the business.                        SITTING IN A LECTURE
the New Zealand Certificate in
Travel – Level 4 which is a huge
                                            “I’ve learned how to better upsell and           THEATRE,” SAYS AMANDA.
                                            offer the special kinds of tailor-made
confidence boost.
                                            experiences that my customers expect,”
                                                                                           “I’M NOT GREAT WITH STUDY,
“I’ve always been keen on hands-on          says Amanda.                                      BUT BEING PROMPTED BY
learning rather than sitting in a lecture
                                            It’s all about problem solving and               MY PEERS AND MANAGERS
theatre,” says Amanda. “I’m not great                                                       TO LEARN BY DOING WORKS
                                            designing a customer’s trip no matter
with study, but being prompted by my
peers and managers to learn by doing
                                            how intricate the details or difficult the         REALLY WELL FOR ME.
                                            destination. She gets some real brain
works really well for me.”
                                            teasers which require thought, patience
Another bonus of earning while she          and strict processes to make a plan that
learns is having the ability to save        works for her travellers: “That’s what
money and advance a career all without      we are here for, to offer our clients a
having to worry about paying off a          positive experience that they will never
massive student loan she says: “I hate      forget. It’s exciting and humbling to be
having debt so this way of building a       part of someone’s big dream.”
future is perfect for me.”

                                                                                               SERVICE CAREER KICK-STARTER / 11
12 / SERVICE CAREER KICK-STARTER
                                   Image courtesy of Destination Great Lake Taupō
FULL THROTTLE TOURISM

   Her mother is head of tourism at Taupo-nui-a-Tia College. She studied
 Tourism Level 2 in her last year at school. But what persuaded Alice Orr to
dive headlong into the vibrant industry was earning and learning on the job
        at the exhilarating adventure tourism magnet Hukafalls Jet.

It was a real inspiration to be hands-on
 in the industry,” says Alice. “The more
 you do and the more you learn, the
more your confidence grows.”
                                                One important lesson she has learned
                                                is that first impressions really do count,
                                                says Alice. Especially when you need
                                                to gain trust and help calm nervous
                                                customers who travel thousands of miles
Alice started out working at Hukafalls
                                                to experience the thrilling ride.
Jet as a part-time casual when she was
just 14 years-old.                              “I now make the effort to have a tidy
                                                uniform, a smile on my face and I greet
Three years later and fresh out of
                                                customers warmly. It’s become an
college, the 17 year-old has now scored
                                                automatic part of my job,” says Alice.
a full time customer services role with
the business and is excited about her           “Adventure tourism is not a walk in the
ambitious plans for the future.                 park. It’s both scary and thrilling. I put
                                                myself in our customers’ shoes and think
“Ultimately, I want to own and operate
                                                of how I would like to be served. Our jet
my own adventure tourism company and
                                                boat ride can seem overwhelming when               ULTIMATELY,
spend half my time outdoors and the
                                                you haven’t done it before, so we need
other half on office work,” says Alice.
                                                to be able to look customers in the eye,       I WANT TO OWN AND
To get to grips with the management             and be positive and reassuring to help           OPERATE MY OWN
side of the industry, Alice won a place at      put them at ease.”                             ADVENTURE TOURISM
the Queenstown Resort College.
                                                The customer services role at                COMPANY AND SPEND HALF
Right now though, she’s gaining as much         Hukafalls Jet involves a wide range           MY TIME OUTDOORS AND
hands-on knowledge about what it takes          of responsibilities; from organising
to provide a first class service to visitors.   tour groups, managing the cash                 THE OTHER HALF ON
Along with three others in her tight
                                                register, prepping the boats, kitting              OFFICE WORK.
                                                out customers with lifejackets, taking
knit team, Alice is quickly working
                                                photographs, and taking care of all kinds
towards gaining a ServiceIQ New
                                                of visitors from around the world.
Zealand Certificate in Retail – Level 2
qualification. The training programme           “It’s very interesting. You really learn
is completed on-job where she can               a lot about different cultures and their
immediately apply new skills and                different expectations of the service we
know-how.                                       provide,” says Alice. “Sometimes it’s a
                                                challenge, but I’m learning all the time.
                                                “I love everything about the job at
                                                Hukafalls Jet. There’s not one day I’ve
                                                not wanted to go to work.”

                                                                                                SERVICE CAREER KICK-STARTER / 13
Retail & Retail Supply Chain
                                  Shopping for a great job or career in retail?

Retail and Retail Supply Chain is one of New Zealand’s fastest growing industries,
and supplies an essential service for all New Zealanders and visitors. It also offers huge
opportunities for jobs and careers. From in-store and online sales to distribution, stock
buying, merchandising, marketing and management. The great news is that ServiceIQ
provides on-job qualification programmes to hundreds of retail and retail supply chain
businesses that upskill their staff on the job.

  RETAIL AT A GLANCE

„„ The sector employed over 400,000 people                                           1-IN-5
   in 2016 – that’s 17% of New Zealand’s workforce.         RETAIL           YOUNG PEOPLE
„„ In 2016, it contributed $30.6 billion to the economy,   & RETAIL                ARE IN RETAIL
   equivalent to 14% of gross domestic product (GDP).       SUPPLY
„„ It’s a rapidly growing sector buoyed by a strong         CHAIN
   economy and increased consumer spending.
„„ Between 2017 and 2021, it’s forecasted that just over
   100,000 new retail workers will be needed to meet         IN 2016

                                                           400
   new job growth and replacement demand.                                           BETWEEN
„„ The sector is a big employer of young people,                                  2017 & 2021
   with almost one-in-five employees aged
   between 15 and 24.                                      THOUSAND +             100k+
                                                                                  WORKERS WILL
Source: Infometrics New Zealand                             PEOPLE WERE            BE NEEDED
                                                             EMPLOYED

14 / SERVICE CAREER KICK-STARTER
Experience Retail
                 Download ServiceIQ’s FREE 360 Retail App for a fantastic
                 virtual tour of the some of the industry’s most exciting
                 careers. Take the tour here: www.serviceiq.org.nz/360

 WHERE RETAIL EXPERTS WORK

Skilled retailers work everywhere from small specialist shops, pharmacies, department stores,
chain stores, garden centres, supermarkets, tourism businesses, clothing stores through to
distribution centres. From entry level to senior sales assistants, supervisors to store and
warehouse managers. You’ll also find people with these skills taking care of customers who
choose to shop online.

Retail & Retail Supply Chain career pathways

 RETAIL

                                                      Instore Visual       Visual Merchandising
                                                      Merchandising        Manager
                                 Trainee
                                 Manager
               Sales /                                Assistant        Store             Regional
               Shop Floor                             Manager          Manager           Manager
               Customer                                                                                     National
               Service           Senior Sales                                                               Retail
                                 / Shop Floor                                                               Operations
                                 Customer                                                Multi-Site
                                 Service                                                 Manager

                                                      Buyer’s                        Category /           Merchandise
                                                                       Buyer
                                                      Assistant                      Brand Manager        Manager

 RETAIL SUPPLY CHAIN

                                        Warehouse
                                        Supervisor
                                                                        Operations           Warehouse
                Storeperson                                             Manager              Manager
                                        Logistics/Inventory
                                        Controller

                                           What they say

               Discover how training on-job for qualifications and experience
                helps people build enjoyable and rewarding careers in retail.

                                                                                      SERVICE CAREER KICK-STARTER / 15
SELLING CONFIDENCE NOT COSMETICS

 “Make-up is the last thing to enhance your beauty, but it’s very important
   because it builds up your self-confidence and gives you more courage,”
   said Evelyn Lauder, who in 1962 named the world’s first allergy tested,
dermatologist-driven cosmetic brand, Clinique, and as Training Director, was
            the first to wear the brand’s defining white lab coat.

O      ver half a century later, Divan
       Badenhorst, the young Clinique
       counter manager and cosmetic
team leader at Life Pharmacy in
Newmarket, Auckland, has good
                                            Currently, he manages the Clinique
                                            counter, and is responsible for product
                                            promotion, stock management, customer
                                            consultation and sales. He also oversees
                                            the team servicing nine different
reasons to sell the brand with pride.       cosmetic brands offered in store.
The Clinique potions appeared to            His ultimate goal is to become Retail
transform his problem skin, he won the      Manager, and as part of that plan his
overall excellence award at the Life        employer has encouraged him to train
Pharmacy 277 Awards 2015, and he’s          on the job to increase his skills and gain
advancing his glowing career with Green     the national qualification, New Zealand
Cross Health and ServiceIQ retail skills,   Certificate in Retail – Level 3.
knowledge and a national qualification.
                                            The Green Cross Health/ServiceIQ
Selling hope in a bottle has also made      programme offers many benefits,
Divan the ten-thousand-dollar man: at       including better customer service and           “I’VE LEARNT A LOT,”
just 24 years-old, he holds the record      sales. It has also helped Divan adjust         SAYS DIVAN. “I’M VERY
for the largest value sale of Clinique      to the challenge of leading a team who
products – on three occasions he has        were once his peers. He says he has           CREATIVE AND ALWAYS
sold over $3,000 worth of cosmetics to      also significantly increased his product        EAGER TO GAIN NEW
his clients.                                knowledge beyond cosmetics to include        SKILLS AND KNOWLEDGE
                                            the vast array of other merchandise
“If you love something, it’s so much
                                            offered by Life Pharmacy.
                                                                                               THAT WILL HELP
easier to promote it to others,” says                                                       PREPARE ME FOR MY
Divan. “It’s what helps to give your        “I’ve learnt a lot,” says Divan. “I’m very
clients real confidence.”                   creative and always eager to gain new                NEXT ROLE.
                                            skills and knowledge that will help
Divan got into retail working part-
                                            prepare me for my next role.”
time at Farmers department store
while he was still at school. He started    Divan’s career is flowering along with
out in menswear, moved into visual          the flourishing business and climbing
merchandising, followed by fragrance        sales figures. Like the courage he gives
and then cosmetics.                         his devoted skincare customers, he says
                                            training has boosted his confidence, too.
Leaving school, he leapt at the chance
to be a full-time Clinique skincare         “I understand people better and love
consultant at Smith & Caughey, where        dealing with staff even more. I also
he was subsequently promoted to             love thinking up new ways to grow the
counter manager.                            business. The training has definitely
                                            helped make my job a lot easier and
Four years ago he joined the Green
                                            gaining the qualification is a bonus on
Cross Health chain and is being
                                            my CV.”
groomed for higher management at
the upscale Life Pharmacy store in
277 Newmarket.

16 / SERVICE CAREER KICK-STARTER
SWITCHED ON CAREER CHOICE

    When she first started out in retail, Jessica Keiller used to love selling
televisions – she reckons every room in the house needs one. But these days,
  as an assistant manager with 30 staff, she’s tuned into new challenges.

N      ot bad for someone who only
       three years ago swapped caring
       for animals at the SPCA for top
quality customer care at Noel Leeming
in Whangarei.
                                             A few months later, she was hired across
                                             town at Noel Leeming’s far bigger and
                                             busier store. It was in this fast-paced,
                                             buzzing environment that Jess began
                                             her ascent in what has become her
                                                                                          Jess has also completed the equivalent
                                                                                          of the New Zealand Certificate in Retail
                                                                                          – Level 4 qualification, and her desire
                                                                                          to learn and get ahead helped her to
                                                                                          be selected as one of 25 participants in
                                             dream industry.                              Noel Leeming’s ‘Women in Leadership’
At age 19, Jessica enjoyed looking after
                                                                                          programme.
homeless animals in her first full-time      “There’s always a lot going on and
job that she started as a volunteer when     you have to stay one step ahead,” she        Her ultimate goal? CEO or a role on the
she left school. But after a year, she was   says. “If you think that retail is a non-    leadership team would be fantastic.
feeling the emotional toll.                  intellectual career, you’re wrong because
                                                                                          As she says: “I certainly don’t want this
                                             you’ve really got to be onto it.”
With CV in hand, she knocked on the                                                       to sound arrogant, but I want to get to
door of Noel Leeming’s bright shiny store    It wasn’t long before she started to clean   the top. I’m hungry to be better and to
in the local mall where she was offered a    up in the friendly competition between       take on more. At school, I didn’t know
full time job as a sales assistant.          her peers by consistently meeting or         what I wanted to do, and others may
                                             exceeding targets, and winning sales         have had the impression that I wouldn’t
Fresh to the role, she upskilled with a
                                             person of the month.                         go far because I lacked confidence. But
ServiceIQ on-job training programme
                                                                                          now I know what I want and I’m heading
and gained her New Zealand Certificate       “I decided to go all guns blazing and
                                                                                          in that direction.”
in Retail – Level 2. The achievement         discover if I could be any good in this
proved a big confidence boost for the        industry,” she says. “Until then, the guys   High-definition vision indeed.
soon-to-be sales star.                       were usually at the top of the score
                                             board, but when I came along I showed
“Being new to the industry, it was
                                             them who was boss,” she laughs.
pretty cool to gain skills and a free
qualification,” says Jess.

                                                                                                 SERVICE CAREER KICK-STARTER / 17
RETAIL ROCK STAR

       Many dream of making a living making music. Beau Richardson
    has the next best thing. The guitar player worked his way up to become
       Manager at The Rockshop in Palmerston North and, as far as he’s
               concerned, it’s a career with plenty of high notes.

I t all started almost five years ago when
  Beau, then a part-time guitar teacher,
  would pop into his favourite shop to
help his students choose instruments,
and badger the manager for a gig in sales.
                                             bit overwhelming when he started, but
                                             thanks to a combination of training and
                                             experience, Beau says he knows how
                                             to remain calm under pressure and to
                                             manage the situation amicably.
When a customer service role came            One of the most satisfying experiences
up, Beau, with his helpful attitude,         in the job is receiving an encore from a
knowledge and skill, got the call-up to      satisfied customer.
join the Rockshop “band”; the rest, as
                                             “We get a lot of online reviews, but
they say, is history.
                                             because of the kind of product we are
Today, the 26-year-old blues enthusiast      selling, we build a relationship with our
– whose vibe echoes Stevie Ray               customers in store and the proof of
Vaughan – has established a solid career     quality service is that they come back to
in the vibrant retail industry.              you,” says Beau. “I have a customer who,
                                             for a couple of years, has been coming
                                                                                             I LOVE MY JOB. I ENJOY
Earning and learning on the job, Beau                                                        HELPING PEOPLE AND,
                                             in every second day to browse or buy.
has scored a string of hits in the form
of recognised retail qualifications – he’s
                                             These days we sometimes meet over                 AS A GUITARIST, IT’S
                                             coffee to chat about our shared hobby.”          THE IDEAL ROLE. YOU
gained New Zealand Certificates in
Retail – Level 2 and Level 3, and has        The Red Hot Chili Peppers fan has also           REALLY DON’T KNOW
just completed his last assessment to        racked up a range of guitars that include
achieve his Level 4 qualification.           three Gibsons. Not that he’s jamming
                                                                                            WHERE THE PLAY STOPS
                                             during work hours, you understand!                AND WORK STARTS.
He also took to the stage as the regional
nominee for the ServiceIQ Retail             “People say ‘it must be awesome just
Professional New Zealand Award at            playing guitars all day long’…but that’s
the glittering 2014 Top Shop Awards in       not actually the job,” says Beau. “It’s     need a lot of patience, says Beau: “Some
Auckland.                                    a busy role and when everything else        customers know exactly what they want
                                             is done, there’s always a lot of guitars    but many don’t have any idea and they
“One of the great things about learning
                                             to restring, tune and clean. All the        need a lot of help and guidance and this
on the job is that the higher you go with
                                             instruments need to be in perfect           takes time.”
training programmes, the more value
                                             condition and ready to play for our
you can add to the business,” says Beau.                                                 “For instance, you might get a customer
                                             customers.”
                                                                                         who is buying a PA system for a church
For instance, Beau explains that to
                                             A typical work day usually involves         hall but they don’t have any knowledge
succeed in Level 4, he had to gain a
                                             a morning spent packaging and               of what they need. In that kind of
much greater understanding of how the
                                             dispatching instruments to fulfil           situation, we not only recommend the
business operates.
                                             customer’s online orders. New stock         right system for the space, we’ll also
“I needed to demonstrate how the             arrives in the afternoons so the process    advise on how to route the cables and
Rockshop’s business policies and             is unpacking, checking, pricing and         plug all the gear in.”
procedures work. It was great because it     merchandising as well as serving
                                                                                         Beau recommends a retail career plus
forced me to learn about the company in      customers. There’s also a large amount
                                                                                         on-job training for those who are serious
much greater depth and our management        of after-sales service when Beau and his
                                                                                         about the industry and want to get into
team see that as a strength.”                team follow-up with customers to make
                                                                                         management.
                                             sure the new gear they’ve invested in is
One of the most important lessons
                                             performing as expected.                     “I love my job. I enjoy helping people
he picked up from training – and still
                                                                                         and, as a guitarist, it’s the ideal role. You
uses today – is how to handle difficult      Retail is an ideal career for those who
                                                                                         really don’t know where the play stops
customers with confidence. It was a          are sociable and confident, but you also
                                                                                         and work starts.”

18 / SERVICE CAREER KICK-STARTER
BABY STEPS TO BIG SHOES

      Rebecca Parker joined the retail industry as a Sales and Service
 Associate at 19 and, thanks to her attitude, she now has a big future because
  Farmers has selected her for management training. Here, she shows how
      you can create a stimulating and satisfying career by upskilling
                    on-job in the vibrant world of retail.

F    ive years ago, Rebecca and her
     partner, an apprentice builder,
     made the move from Whangarei to
Christchurch in search of work.
                                                  I LOVE HELPING PEOPLE
                                                AND PROVIDING CUSTOMERS
A couple of years earlier, she had                WITH THE BEST SERVICE.
finished high school and completed                  AND BY GETTING INTO
a year at art school, but the young
creative decided she wanted a practical           MANAGEMENT YOU ARE
career where she could put her passion             ALSO HELPING OTHERS
into helping others.                              GROW IN THEIR CAREERS.
Her ideal was a job in retail or a trade         IT MAKES YOU FEEL GOOD
where she could get an education, a             ABOUT YOUR WORK BECAUSE
qualification, and get paid at the same time.                                             It’s the kind of challenge she loves and
                                                  WHAT YOU DO ACTUALLY                    it comes with a lot of responsibility,
Rebecca’s dream came true in
Christchurch with an exciting customer
                                                   MEANS SOMETHING TO                     says Rebecca: “You really need to know
                                                      OTHER PEOPLE.                       what you are talking about because
service role at a Farmers’ specialist store.
                                                                                          that child’s safety is in your hands. You
She would be helping mothers, parents,
                                                                                          need to give parents all of the important
grandparents and others, select the
                                                                                          information so that they can make an
right products for new babies and older
                                                                                          informed decision.”
children at the bright and spacious Kids
                                                The skills are real game changers, says
by Farmers shop, in Riccarton Mall.                                                       The couple bought every product she
                                                Rebecca. “There is a strong focus on
                                                                                          recommended and walked away happy
“It was fantastic,” says Rebecca. “I love       product knowledge and if you know
                                                                                          with over two thousand dollars of
helping people and providing customers          what you are talking about, you can
                                                                                          baby care.
with the best service. And by getting           sell,” she says. “The programme also
into management you are also helping            teaches you how to upsell and approach    Today she uses her artistic talents to
others grow in their careers. It makes          customers. The training modules help      create attractive instore promotions,
you feel good about your work because           keep you positive and motivated.”         and growing management skills to keep
what you do actually means something                                                      her team on their toes by promoting
                                                There have been heaps of rewarding
to other people.”                                                                         Farmers’ trademark of excellent
                                                days spent making it the trusted, go-to
                                                                                          customer service, says Rebecca.
In her first year, Rebecca got into the         store for customers.
swing of retail sales and service with                                                    “You have to make sure the store runs at
                                                A favourite experience involved helping
Farmers’ robust in-house training,                                                        its best and you need to get the best out
                                                a couple who hadn’t a clue what they
and now she’s boosting her career                                                         of people.”
                                                needed, to choose everything for a
opportunities with ServiceIQ’s on-
                                                nursery and first baby – from clothing,   Spoken like a true manager.
job retail training programmes and
                                                bedclothes and booties to bath,
qualifications.
                                                bassinette, cot and a car seat.

                                                                                                 SERVICE CAREER KICK-STARTER / 19
Hospitality
                                        Giant menu of jobs & careers

Like tourism, hospitality is another booming industry in New Zealand. From hotel and motel
accommodation to cafés, bars and restaurants, catering and events, it’s a huge industry
serving millions of tourists and New Zealanders each year, and it also serves up a huge menu
of jobs and careers, including some that can take you places around the world. This includes
qualified restaurant chefs, who are in short supply, to hospitality business managers.
Even better, many of New Zealand’s top hospitality businesses give their talented employees
the education and experience they need to succeed by training them on-job with ServiceIQ
qualification programmes and apprenticeships.

  FOOD SERVICES

„„ 19,300 workers were employed in the food
   services sector in 2016.                                       FOOD
„„ Employment in the sector grew by 3.4% between                  SERVICES
   2015 and 2016, faster than the employment
   growth in the total economy of 2.7%.
                                                             BETWEEN            EMPLOYMENT
„„ The sector is forecast to need almost 6,000             2017 & 2021
   workers to meet job growth and replacement                                   GREW BY
                                                                                3.4%
                                                             ALMOST

                                                           6,000
   demand between 2017 and 2021.
„„ A variety of skills and backgrounds are required by
   employers in the food services sector. In 2016, chefs   WORKERS WILL
   and cooks made up around 34% of employees,               BE NEEDED
   and kitchenhands made up 24% of the workforce.                            2015            2016

Source: Infometrics New Zealand

20 / SERVICE CAREER KICK-STARTER
Experience Hospitality
                        Download ServiceIQ’s FREE 360 Hospitality App for a fantastic
                        virtual tour of the some of the industry’s most exciting careers.
                        Take the tour here: www.serviceiq.org.nz/360

 CAFÉS, BARS AND RESTAURANTS

„„ New Zealand’s cafés, bars and restaurant sector was
   worth $3.1 billion to the New Zealand economy in                             CAFÉS, BARS &
   2016, around 1.4% of gross domestic product (GDP).
                                                                                RESTAURANTS
„„ 85,773 people worked in the cafes, bars and
   restaurants sector in 2016.
                                                                                                         IN 2016
„„ Around 28,000 new workers will be needed
   between 2017 and 2020 to meet new job growth
   and replacment demand.                                                    85,
                                                                           WORTH

                                                                       $3.1b    773                PEOPLE WERE EMPLOYED
„„ Around 40% of workers in cafés, bars and
   restaurants have a Level 1-4 qualification gained at                TO THE NZ ECONOMY
   school. This includes students who have completed                       IN 2016
   hospitality unit standards at school and who have
   gone on to work in the industry.

 QUICK SERVICE RESTAURANTS                                          ACCOMMODATION

„„ In 2016, 26,200 people were employed in                         „„ 33,272 people worked in New Zealand’s
   the quick service restaurants sector which                         accommodation sector in 2016.
   contributed $818 million to New Zealand’s
                                                                   „„ Around 10,000 workers will be needed between
   economy.
                                                                      2017 and 2021 to meet new job growth
„„ The largest occupation is general sales assistant                  and replacment demand.
   (17%), kitchenhand (10%) and general retail
                                                                   „„ Employment in the accommodation sector is
   manager (9%). The sector has a very high
                                                                      spread throughout New Zealand with larger
   proportion of young workers (44%).
                                                                      concentrations of employees in Auckland (20%),
                                                                      Otago (15%) and Canterbury (14%).

                QUICK SERVICE                                                   ACCOMMODATION
                RESTAURANTS
                                                                                   THE LARGEST CONCENTRATIONS
                               17%        10%          9%                          OF EMPLOYEES:
        IN 2016
   26,200
     WORKERS WERE             SALES     KITCHEN    RETAIL
                                                                                    20%          15%        14%

      EMPLOYED              ASSISTANT    HAND     MANAGER                         AUCKLAND      OTAGO   CANTERBURY

 WHERE HOSPITALITY EXPERTS WORK

People with jobs and careers in the hospitality industry work everywhere from hotels,
resorts, cruise ships, restaurants, cafés, catering businesses, hospitals, aged care homes,
airports, quick service restaurants to stadiums and more.

                                                                                             SERVICE CAREER KICK-STARTER / 21
Hospitality career pathways

 COOKERY

                                                                                 Sous Chef

                                                                                                               Head /
                     Kitchenhand    Prep Chef       Commis Chef                  Chef de Partie                Executive Chef

                                                                                 Demi Chef

 FOOD & BEVERAGE

                     Waiter          Maître d’
                                                           Café Manager
                                     Senior Café                                             Food & Beverage
                     Barista         Assistant                                               Manager
                                                           Restaurant
                                                           Manager
                     Bartender       Duty Manager

 CATERING

                                                                       Supervisor
                     Kitchenhand      Barista
                                                                       Chef                       Catering        Operations
                                                    Chef               Manager                    Manager         Manager
                     Catering         Cook
                     Assistant
                                                                       Head Chef

 ACCOMMODATION

                                     Housekeeping          Executive                  Rooms Division              Hotel
                     Housekeeper
                                     Supervisor            Housekeeper                Manager                     Manager

                                     Head                  Front Office
                     Receptionist
                                     Receptionist          Manager

                     Porter          Head Porter           Concierge

                     Reservations    Reservations
                     Agent           Manager

                                             What they say

                    Discover how training on-job for qualifications and experience
                         helps people build enjoyable careers in hospitality.

22 / SERVICE CAREER KICK-STARTER
TURNING SCHOOL LEAVERS
                                     INTO CAREER WINNERS

  ServiceIQ is playing a major role helping Kiwi school leavers win jobs that
    in turn lead to on-job training for qualifications and satisfying careers.

A      case in point is Ash Wade, a
       young award-winning and
       fully qualified chef from South
Auckland. Ash discovered his career
passion in his last year of school. Prior to
that he had, by his own admission, got in
with some pretty rough characters and
they were his mates.
His final year in high school was a major
turning point. It was then that Ash
discovered his love of cooking thanks to
Gaynor Matthews who ran the school’s
hospitality training programme. Gaynor
encouraged the young rebel without a
cause to try using his imagination and
smarts in the kitchen.
Ash says: “Everything I achieved
at school I achieved in my last year. I
took hospitality. I liked it. I carried on
with it. And it all went from there. Life
changed for me and I have no regrets.”
It was a meteoric rise. He left school with
unit standards in Hospitality at Levels 1
                                               the standards they want from you and
and 2. With help from Gaynor he scored
                                               this all helps to improve your skills. I also
a position in a restaurant to start his
                                               got to earn a living as I learned.”
ServiceIQ chef apprenticeship. Moving
on up, he joined award-winning Jet Park        Along the way, he has mastered the fine           IT’S THE BEST OPTION
Hotel at Auckland Airport, where he            art of creating everything from deeply             FOR A CHEF CAREER.
continued his chef apprenticeship at           elaborate desserts, melt-in-the-mouth            HANDS-ON EXPERIENCE
Level 4. Then, a year later, the icing on      pastry, to elegant and delicious meat,
the cake was winning a silver medal at         vegetable and fish dishes.                          IS THE WAY TO GO
New Zealand’s highly coveted ‘ServiceIQ
                                               “My time at Jet Park was awesome,” says
                                                                                               BECAUSE IT’S DIFFERENT
Apprentice of the Year’ competition.                                                              WHEN YOU ARE PUT
                                               Ash. “I learnt so much from my head
Ash’s next culinary career step was            chef and it was such a good learning             TO THE TEST IN A REAL
working as a fully qualified chef at The       environment.”
Village Bar and kitchen in Patumahoe,
                                                                                                WORKING KITCHEN. YOU
                                               Another plus for his career choice              NOT ONLY LEARN SKILLS
Auckland. He’s a firm believer in on-job
                                               has been the opportunity to meet
training. In fact, he reckons it’s the vital
                                               and talk with some of the world’s
                                                                                                FAST, YOU LEARN HOW
ingredient in his success so far.                                                              TO DO THINGS PROPERLY,
                                               most famous chefs, including Gordon
He says: “It’s the best option for a chef      Ramsey who gave Ash strong words of              AND WHAT YOU CAN DO
career. Hands-on experience is the way         encouragement.
to go because it’s different when you are
                                                                                                   TO FIX PROBLEMS.
                                               Ash’s goal has been to travel overseas
put to the test in a real working kitchen.
                                               to experience food from other cultures.
You not only learn skills fast, you learn
                                               Today he is loving being a chef at
how to do things properly, and what you
                                               high-end luxury resort One&Only
can do to fix problems. You learn how to
                                               Wolgan Valley in Australia.
meet the head chef’s expectations, know

                                                                                                 SERVICE CAREER KICK-STARTER / 23
LUXURY CLASS OF
                                               CUSTOMER SERVICE

Ella Blake left school and spent a year at polytechnic followed by another at
university. But it was during her OE years in London that she discovered her
 true passion: hospitality, travel and tourism and looking after the guests in
                the best hotels in London, and in New Zealand.

T       oday, at 24, Ella is Front Office
        Manager at Wellington’s upscale
        Bolton Hotel, the unique
independently-owned establishment
famous for its refined service, quiet
                                                “The most unusual request was from a
                                                guest who wanted all the freshly-laid
                                                carpet pulled up for a private party
                                                which, of course, we did,” says Ella.
                                                When her visa expired, she returned to
elegance, excellent dining, and
                                                Wellington and got the job at Bolton
extraordinary family collection of
                                                Hotel. She works alongside the hotel’s
paintings by pre-eminent New Zealand
                                                Chief Concierge, and oversees a team of
artist Rita Angus.
                                                reception and duty management staff.
It’s the ideal place for Ella to advance her
                                                She relishes earning and learning in
career on-job by completing ServiceIQ’s
                                                an industry where some of the most
National Diploma in Hospitality
                                                experienced people have inspired
(Operational Management) – Level 5.
                                                and encouraged her to carve out a
Ella’s journey to the Bolton Hotel all          professional career.
started in London several years ago,                                                              YOU CAN ALWAYS
                                                “London was a whirlwind that I
where she first got a job in the city’s
                                                thoroughly enjoyed,” says Ella. “The           WORK YOUR WAY UP IN
sophisticated catering scene, a perfect
place to learn about high-end food and
                                                managers I worked under had a massive          HOSPITALITY. IT’S NOT
                                                impact on my work ethic and how I             A STAGNANT INDUSTRY.
beverage service.
                                                feel about my job. It’s the same at the
This led to a role as a butler in the           Bolton. Everyone is motivated because         IF YOU CAN DO THE JOB
five-star Hotel Café Royal, a historic and      they genuinely care about guest service.         AND YOU HAVE THE
luxurious sanctuary in Piccadilly whose         They take pride in their work and put        PASSION, YOU’RE PRETTY
regular guests once included Winston            their guests first.”
Churchill dining in the restaurant and
                                                                                             MUCH HOME FREE. THERE
                                                ServiceIQ’s National Diploma in              ARE ALWAYS PEOPLE WHO
Oscar Wilde reclining in the library.
                                                Hospitality (Operational Management)
In this rarefied setting Ella learned the       – Level 5 is specially designed for           CAN HELP YOU AND YOU
secrets of one of the most English of           experienced and talented hotel staff            CAN TRAIN AND GAIN
English professions, and discovered             ready to take their career even higher.        YOUR QUALIFICATIONS
the skills that would serve her exciting        It gives senior people the vital skills,
career today.                                   knowledge and capability to be able           EARNING AS YOU LEARN.
                                                to manage the hotel’s day-to-day                  IT CAN BE A REAL
Butler training on the job meant she got
to do a bit of everything: from greeting
                                                operations, staff and planning, and pull          CAREER FOR LIFE.
                                                everything together to provide a first-
guests, showing them to their rooms,
                                                class customer service.
food and beverage service, putting the
finishing touches to a room, through            At this stage in her career, Ella says the
to looking after guest requirements for         knowledge and skill she’s gaining from
private dining and private parties.             the programme are extremely useful and
                                                dovetail perfectly with what she needs
                                                in her role.

24 / SERVICE CAREER KICK-STARTER
“Some education programmes can be              Right now, Ella wants to gain her
vague, but this is very practical and          Diploma and to keep on learning,
relevant to what I’m doing, especially         developing a professional career. One          SOME EDUCATION
the people management and financial            day she’d like to manage a property or        PROGRAMMES CAN BE
management side of my role” she says.          work in the tourism industry helping to
                                               develop guest relations.                       VAGUE, BUT THIS IS
She says she often finds that she will learn
something in the programme and days            Her advice to school leavers considering
                                                                                             VERY PRACTICAL AND
later a situation will arise at work where     a role in the fast-growing industry?         RELEVANT TO WHAT I’M
she can apply what she has learned.
                                               “You can always work your way up in          DOING, ESPECIALLY THE
“For instance, I was recently looking at       hospitality. It’s not a stagnant industry.   PEOPLE MANAGEMENT
developing the team through training           If you can do the job and you have the          AND FINANCIAL
and based on a structure in the                passion, you’re pretty much home free.
programme material I was able to               There are always people who can help
                                                                                              MANAGEMENT SIDE
create a plan.”                                you and you can train and gain your               OF MY ROLE.
                                               qualifications earning as you learn.
                                               It can be a real career for life.”

                                                                                             SERVICE CAREER KICK-STARTER / 25
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