Kick-Starter SERVICE CAREER - Earn as you learn and qualify for a great career in New Zealand's booming service industry - ServiceIQ
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SERVICE CAREER Kick-Starter Earn as you learn and qualify for a great career in New Zealand’s booming service industry
CONTENTS INTRODUCTION 1 GREAT JOBS & CAREERS 2 GREAT PEOPLE ARE TRAINED ON THE JOB 3 LOVE EARNING & LEARNING 4 TOURISM & TRAVEL 6 One tourism qualification to rule them all 8 Jumping ahead 10 Up, up and away! Plotting a travel career on-job 11 Full throttle tourism 13 RETAIL & RETAIL SUPPLY CHAIN 14 Selling confidence not cosmetics 16 Switched on career choice 17 Retail rock star 18 Baby steps to big shoes 19 HOSPITALITY 20 Turning school leavers into career winners 23 Luxury class of customer service 24 Feel good food 26 Relentless Quest for great service 27 AVIATION 29 Ready for take-off 33 Talented young women take wing 34 Master and commander 36 Action stations! 37 MUSEUMS 38 Secrets at the museum 40 Set your course for an exciting tourism career 41 SERVICE CAREER KICK-STARTER
Our workplace qualification training programmes enable people to qualify on-job, build enjoyable careers, and boost business performance for New Zealand’s booming services industry. SERVICE CAREER KICK-STARTER
INTRODUCTION Your guide to training on-job for a career in New Zealand’s great service sectors W elcome to your ServiceIQ guide to getting an education and qualifications on-job for a fantastic career in New Zealand’s fast growing service industry. Once upon a time the service industry in New Zealand was relatively small, with few opportunities to get a full-time job or build a career. But things have changed dramatically. Today, New Zealand’s tourism, hospitality, aviation, travel, retail and retail supply chain service sectors are among the highest growing and offer some of the biggest opportunities for jobs and careers. It’s a vital industry for New Zealanders and for the New Zealand economy. Even better for job and career seekers, pretty much all of these service sectors are in urgent need of talented people with a great attitude who are keen to earn, learn and qualify on-job, and provide customers with a world-class service. For those who excel at learning by doing, the service industry offers heaps of great opportunities to train on the job and qualify to be: a chef, aircraft engineer, pilot, travel agent, tour guide, food & beverage manager, café or restaurant front of house manager, travel agent, retail sales and management, and many other great careers as you’ll discover in this guide. ON-JOB IS BEST & AVOIDS DEBT SERVICEIQ CAN HELP YOU You can get an education and qualifications by learning at ServiceIQ is New Zealand’s official Industry university or polytechnic, which could leave you with a debt Training Organisation (ITO) for the tourism, from a student loan. travel, retail supply chain, hospitality, aviation and museum service sectors. Or you can get an education and qualifications by learning, earning and gaining a career on the job. Our expert teams set the national qualification standards, research, write and design the on-job If you choose the on-job route, you can get everything. training programmes and learning material that help people There’s no student loan holding you back, in fact you’ll have upskill and qualify in the workplace, in hundreds of different real experience, knowledge, a career on track, and money in roles and at different levels across our sectors – from tourism the bank. Perfect. to aviation. We offer a full range of training programmes from entry level through to management. This includes apprenticeships for chefs and caterers through to aircraft engineers. Our workplace qualification training programmes enable people to qualify on-job, build enjoyable careers, and boost business performance for New Zealand’s booming services industry. Our dedicated schools team works with teachers to help students gain skills, experience, and unit standards that can open doors to jobs and careers in the service industry, when they leave school. SERVICE CAREER KICK-STARTER / 1
GREAT JOBS & CAREERS 35% OF ALL AROUND You’ve got heaps of terrific jobs and careers to choose from. NEW JOB OPPORTUNITIES Chef, restaurant maitre d’, BETWEEN 2017 AND 2021 hotel manager, travel agent, tourism manager, tour guide, ARE IN SERVICE SECTORS event manager, pilot, flight attendant, aircraft engineer, aircraft loader, aircraft ramp operations, retail manager, retail merchandiser, retail supervisor, retail team leader, Retail Aviation retail buyer, warehouse 100,000 5,000 operations team leader, senior retailer and many, many more. Check out the sector career maps inside. Hospitality Travel 53,500 2,700 SERVICE SECTORS SERVE UP OVER A THIRD OF ALL KIWI CAREERS Not only do the tourism, retail, hospitality, aviation and travel 2016 Data: Infometrics sectors provide vital services to Museums Tourism New Zealanders and our visitors, 800 53,000 they also serve up some of the biggest opportunities for jobs and careers. 2 / SERVICE CAREER KICK-STARTER
GREAT PEOPLE ARE TRAINED ON THE JOB Smart employers use ServiceIQ ServiceIQ training and apprenticeship Here are just some of the companies we provide on-job qualification training programmes and apprenticeships for: programmes are used by many of Accor Hotels, Air New Zealand, BP, Christchurch Museum, New Zealand’s leading brands to help their Flight Centre, Green Cross Health, The Heritage Hotels, HobbitonTM Movie Set Tours, McDonald’s, New Zealand people learn skills, advance their knowledge, Maritime Museum, Mitre 10, Ngāi Tahu Tourism’s Agrodome, qualify and take on greater responsibility. Z Energy, InterContinental, Noel Leeming, Novotel Hotels, They include businesses of all sizes from OfficeMax, Pravda Restaurant, Quest Apartments NZ, Resene Colour Shops, Te Papa Museum, The Rock Shop, Scenic Hotels, all sectors, all over the country. Skyline New Zealand Queenstown and Rotorua, Taupō Bungy, The Warehouse, and many more. GET STARTED IN SERVICE WITH A JOB ServiceIQ’s qualification training programmes and apprenticeships are provided by businesses to their employees in the workplace. This means the first thing you need to do is get a job in the service industry you’re interested in. The good news is that once you’re in the job, many employers give you the opportunity to learn as you earn, and gain the skills and qualifications you need to build an enjoyable career. To find out about jobs in the service sector of your choice, please check this helpful website: www.careers.govt.nz SERVICE CAREER KICK-STARTER / 3
LOVE EARNING & LEARNING Thousands of talented New Zealanders enjoy using ServiceIQ’s on-job qualification programmes to gain an education, experience and expertise as they earn and build a career. Here’s what just a few have to say... “Everything I achieved at school I achieved in my last year. I took hospitality. I liked it. I carried on with it. And it all went from there. Life changed for me…” ASH WADE, professional chef at luxury Australian resort and award-winning ServiceIQ Apprentice Chef. “For me on-job training works really well. I love working alongside experienced aircraft engineers who are generous with their knowledge. I also love getting paid while I earn.” NICOLE BRYAN, former Aircraft Engineer Apprentice, now qualified with a ServiceIQ National Certificate in Aeronautical Engineering – Level 4. “I love my job. I enjoy helping people and as a guitarist, it’s the ideal role. You really don’t know where the play stops and work starts.” BEAU RICHARDSON, Manager of The Rock Shop, whose hits include ServiceIQ Certificates in Retail – Level 2, Level 3, and Level 4. “University doesn’t work for everyone, and it didn’t work for me. At the museum, it’s great to have an opportunity to better yourself on the job where you can gain the skills and formal qualifications. Completing the programme is an achievement and something you can always take with you. It’s great to have that endorsement on my CV.” JESSICA SIMPSON, Front of House and Events, New Zealand Maritime Museum. ServiceIQ New Zealand Certificate in Tourism (Visitor Experience) – Level 3. 4 / SERVICE CAREER KICK-STARTER
“Knowing you’ve got a pay cheque each week makes me open to study, and learn new skills and knowledge relevant to my role. When I was offered on-job training I didn’t think twice. It’s a no-brainer.” SARAH COLLINS, Trainee Tour Guide, HobbitonTM Movie Set Tours. ServiceIQ NZ Certificate in Tourism (Visitor Experience) – Level 3. “You can always work your way up in hospitality. If you can do the job and you have the passion, you’re pretty much home free. There are always people who can help you and you can train and gain your qualifications earning as you learn. It can be a real career for life.” ELLA BLAKE, from Front Office Manager to Marketing Manager, Bolton Hotel. ServiceIQ’s National Diploma in Hospitality (Operational Management) – Level 5. “At work, I’ve been able to gain knowledge that I can use. It’s awesome. No day is the same and you get to meet new people every day. I’m looking to be the best store manager that I can be, then maybe moving up into regional management or joining the learning and development team.” GLENN NIELSEN, Store Manager at Noel Leeming. ServiceIQ New Zealand Certificate in Retail – Level 4. “My (ServiceIQ) apprenticeship didn’t set me up for Madame Woo, but it definitely helped by getting that experience so early on in my career. It has given me an advantage over someone who has walked fresh out of a cooking school. I would say that a chef is more likely to hire you based on your experience level in the kitchen over years in a classroom.” TAMARA JOHNSON, former Head Chef at Madam Woo restaurant in Takapuna, who went on to work at the Michelin star awarded ‘Restaurant Martin Wishart’, rated as one of Scotland’s very best. SERVICE CAREER KICK-STARTER / 5
Tourism & Travel Go places with a great job or career in tourism and travel New Zealand’s tourism and travel sectors are booming. It’s the country’s leading export earner and grows bigger every year as more visitors come to experience the beauty and excitement this country has to offer. That means a lot more jobs and careers for New Zealanders in this vibrant industry, and often in some of the most stunning parts of New Zealand. ServiceIQ provides on-job qualification programmes to tourism and travel businesses that upskill their staff on the job, all over the country. From entry level tourism, travel agent and retail qualifications through to tour guiding and management. TOURISM AT A GLANCE Tourism is vital to New Zealand’s economy. TOURISM IN 2016 188,264 In 2016, the sector employed 188,264 people, and was worth $10.2 billion to the economy – that’s 4.5 per cent of GDP. WORKERS WERE EMPLOYED Growth in the tourism industry has risen to unprecedented levels, and is expected to remain high for the next few years. This means that more than 53,000 workers will be needed to meet new 32% Auckland job growth and replacement demand between BETWEEN 2017 and 2021. 2017 & 2021 13% Canterbury Auckland accounts for around a third (32%) of employment in the tourism sector, followed 53,000+ 11% Wellington by Canterbury at 13% and Wellington at 11%. WORKERS WILL Other key regional employers in the Tourism BE NEEDED 9% Queenstown sector include Queenstown (9% of employment), and Rotorua (5%). 5% Rotorua Source: Infometrics New Zealand 6 / SERVICE CAREER KICK-STARTER
Experience Tourism Download ServiceIQ’s FREE 360 Tourism App for a fantastic virtual tour of the some of the industry’s most exciting careers. Take the tour here: www.serviceiq.org.nz/360 WHERE TOURISM EXPERTS WORK You can find tourism experts working at: hotels, hostels, i-Site visitor centres, museums, tour companies, historic buildings, adventure tourism businesses, tourism retail shops, Māori cultural attractions and more. Tourism & Travel career pathways TOURISM Outdoor Recreation Guide Attraction/ Tour Guide Tour Manager Activities Worker Tour Coach Driver Tourism Information Tourism Information Tourism Information Consultant Supervisor Manager TRAVEL Long Haul Travel Consultant Short Haul Travel Travel Manager Consultant Travel Wholesaler What they say Discover how training on-job for qualifications and experience helps people build enjoyable careers in tourism and travel. SERVICE CAREER KICK-STARTER / 7
ONE TOURISM QUALIFICATION TO RULE THEM ALL The Lord of the Rings movies got rave reviews from the critics and moviegoers across the world. Now HobbitonTM Movie Set Tours itself attracts similarly rave reviews on TripAdvisor and other sites. Just as Aragorn guided the hobbits on their quest, today Sarah Collins guides groups of excited visitors through the hobbits’ Shire, a memorable experience for the millions who have taken the magical tours. S arah got the opportunity to work at the famous attraction when she left school. It was just going to be a fun job earning a bit of money over the summer holidays before starting approach to make the experience better for visitors,” says Sarah. “For instance, I started paying attention to my non-verbal communications and now I’m much more aware of what I am university in the new year. doing. I hold myself more confidently But like the powerful allure of the ring, and I know how to project my voice. the magical movie set held a magnetic My whole presentation is much more attraction for Sarah. After two years at polished,” she says. university she gave up studying biology “I also thought about what kind of tour and psychology to pursue a career guide I wanted to be. A factual guide or The guides need to be well versed in in the booming tourism industry. a storyteller? Or a mix of both plus some the lore and have the right answers at Now 22-years-old, she’s into her second humour because I’m always catering to the ready for even the most esoteric of year at Hobbiton Movie Set and training groups, most of whom are there for a questions. to qualify to become a senior tour guide. good time.” Sarah has done her homework. Starting “Tourism has stolen my attention,” The programme was also an opportunity early in life. She first saw the ‘Lord says Sarah. for Sarah to refresh her health and of the Rings’ trilogy with parental safety know-how, and she’s developed guidance from her father when she was Studying for her tourism qualifications handy techniques, such as how to keep a eight-years-old. She gained a better takes place on the job. An important tour group of up to forty plus visitors understanding of the plot when she part of her training involves completing together as a team when some charge watched it all again at age 12. the ServiceIQ New Zealand Certificate in ahead and others straggle behind. Tourism (Visitor Experience) – Level 3. Today she knows the movies pretty Just as great actors helped bring the much off by heart and she constantly It’s an induction programme used by epic stories to life for the audience re-reads the books. many of New Zealand’s leading tourism watching the movies on the big screen, businesses to give staff essential “We get two types of fan, some who are it takes a great performance by guides introductory skills to work in tourism. never impressed with our knowledge to be able to lead a group and hold their And it’s compulsory training for all the because they know it all, and others who attention throughout a two-hour tour. team working at Hobbiton Movie Set are always impressed with everything,” Tours. Studying drama at school helped Sarah says Sarah. feel comfortable talking to large groups Almost one hundred staff have gained A typical day’s guiding usually starts and deliver an entertaining presentation, the qualification and others have gone at 8.30 in the morning at Shire’s Rest, “even though sometimes I’m a bit too on to advance their skills with ServiceIQ an official gatehouse for the movie confident and not as funny as I think I am!” management programmes. set. Sarah familiarises herself with the Knowing your product in detail is vital, run sheet – an itinerary for one of the For Sarah, the training has been but perhaps especially at Hobbiton attraction’s many tour options. She invaluable in her development to Movie Set where movie buffs and meets the visitors, collects their tickets become a tourism professional. experts on the Tolkien books come from and takes them a couple of kilometres “Having to write down what you do and the world-over to experience the closest down the road on the shuttle to the describe each of your processes makes thing in real life to Middle-earth. mythical land of Middle-earth. From you think about how to develop your there, it’s time to escort the group 8 / SERVICE CAREER KICK-STARTER
around the 12 acre set, past Hobbit apocalyptic zombie event where we had Holes™, the Mill and into the world- to act fast to get visitors off set. But famous Green Dragon™ Inn, where Mum said I was just preparing for when THERE’S THE visitors enjoy an exclusive Hobbit™ things don’t go exactly as planned. CONSIDERABLE ADVANTAGE Southfarthing™ beverage. Along the way, the guides show off the intricate “I really enjoy working at Hobbiton OF BEING ABLE TO EARN Movie Set and the opportunity they detailing of the set, point out the most are offering me. One day, I may look AS YOU LEARN WHICH IS famous locations and explain how the PERFECT SAYS SARAH, to hosting the big events we hold for movie magic was made. niche audiences, such as weddings, ESPECIALLY HAVING COME At the end of her “performance”, Sarah conferences, birthday celebrations.” FROM UNIVERSITY WITH A gets a lot of great reviews from visitors. But the best reviews are the connections Sarah recommends training on-job to STUDENT LOAN LOOMING others looking to build a career in tourism. she makes on tour, getting to know OVER HER HEAD. the visitors and the things they are She says: “Don’t limit yourself to the one interested in seeing. role and instead, always put your hand up for the training your employer is In some ways, it’s a dream job literally, offering. You can take your career much “This way, knowing that you’ve got a pay says Sarah. further that way.” cheque at the end of the week makes me “When I started dreaming about the open to study, and learn new skills and Plus, there’s the considerable advantage place, Mum said I was starting to master knowledge relevant to the role. When I of being able to earn as you learn which the job. I was having dreams about all was offered on-job training I didn’t think is perfect says Sarah, especially having the things that could go wrong on tour. twice about saying “yes”. It’s a no-brainer.” come from university with a student Someone would always go missing loan looming over her head. To Sarah, it’s all a magical journey. or the most ridiculous dream was an SERVICE CAREER KICK-STARTER / 9
JUMPING AHEAD Jesse Roys made the jump from one career to another because he preferred to work in a team and in tourism. At the same time Taupo Bungy has made the leap to become an even more customer focused business by training talented people like Jesse in the fine art of great visitor experience. L ife got interesting for Jesse when he moved from plastic to rubber. The 20 year-old was largely working on his own as a plastics engineer when he took a trainee role at New Zealand’s highest water touch bungy just over a year ago, and since then he’s been on the up and up. “I’ve always been interested in dealing with customers one on one and Taupō Bungy was a good place to start out,” says Jesse. “It’s not your average retail experience because it has the extreme factor which makes it really exceptional.” Jesse is getting to grips with every aspect of the booming business. He’s upskilled in frontline office crew, office supervisor, and training on the boat – where customers must be safely lowered after leaping into the water. “I want to continue moving up the ranks and become jump master,” says Jesse. Taupo Bungy attracts visitors from all over the world and an average of 66 customers per day take the plunge. One of the biggest challenges of the It takes more time, but basically you job is helping non-English speaking want to make sure it’s both a safe and customers understand what is involved enjoyable experience,” he says. “Paying and how to prepare to take the leap. attention to the details is vital. Every little thing can potentially make a huge To enhance customer service skills, Jesse and other members of the front office difference to how you do your job, your IT’S NOT YOUR customer’s enjoyment and can lead to a AVERAGE RETAIL team are completing the ServiceIQ New great review for the business.” Zealand Certificate in Tourism (Visitor EXPERIENCE BECAUSE Experience) – Level 3 qualification. With two bad knees, jumping isn’t where IT HAS THE EXTREME Jesse gets his kicks. For him, the thrill Clear communications are one of the FACTOR WHICH is being put through his paces to learn benefits of the on-job programme. “I need to know from customers whether more for a satisfying career: “I think I MAKES IT REALLY will stick with tourism for a long time EXCEPTIONAL. they really want to go ahead with it, and because I love helping to make the their medical history in case they have adventure fun for people. The bungy an injury or condition that prevents is amazing, but by treating people them from jumping,” says Jesse. really well the whole time they are here, “I’ve learned how to make the process you can make it the best experience easier and still fun for these customers. possible.” 10 / SERVICE CAREER KICK-STARTER
UP, UP AND AWAY! PLOTTING A TRAVEL CAREER ON-JOB Flight Centre is a market leader in offering top quality personal service to create excellent travel experiences for customers. With a flair for service, a lust for travel and a preference for learning on job, 20 year-old Amanda Nelson has landed on her feet with a challenging career in customer service at Flight Centre. I t combines everything I’m passionate about,” says Amanda. To ensure a high level of customer service, the business trains staff She relishes having the skills to make plans that make life easier for all kinds of customers in all kinds of situations. For instance, someone might be travelling to attend a funeral while someone else in-house using a robust set of might be going on their dream holiday. procedures and standards. Whatever the set of demands, Flight At the same time, using ServiceIQ Centre travel experts are trained to help Qual Link, Flight Centre training is take care of their customers from whoa linked to NZQA standards. This gives to go and back again: from planning the staff the opportunity to gain national logistics for a quality journey, arranging qualifications based on the professional and confirming bookings, piecing skills they master on the job. together complex itineraries in faraway After almost two years in the role, places, through to welcoming customers Amanda is rapt to be broadening her home. I’VE ALWAYS BEEN knowledge and know-how. KEEN ON HANDS-ON Amanda says the more she learns She has also achieved a significant the more her skills benefit both her LEARNING RATHER THAN ServiceIQ industry qualification, customers and the business. SITTING IN A LECTURE the New Zealand Certificate in Travel – Level 4 which is a huge “I’ve learned how to better upsell and THEATRE,” SAYS AMANDA. offer the special kinds of tailor-made confidence boost. experiences that my customers expect,” “I’M NOT GREAT WITH STUDY, “I’ve always been keen on hands-on says Amanda. BUT BEING PROMPTED BY learning rather than sitting in a lecture It’s all about problem solving and MY PEERS AND MANAGERS theatre,” says Amanda. “I’m not great TO LEARN BY DOING WORKS designing a customer’s trip no matter with study, but being prompted by my peers and managers to learn by doing how intricate the details or difficult the REALLY WELL FOR ME. destination. She gets some real brain works really well for me.” teasers which require thought, patience Another bonus of earning while she and strict processes to make a plan that learns is having the ability to save works for her travellers: “That’s what money and advance a career all without we are here for, to offer our clients a having to worry about paying off a positive experience that they will never massive student loan she says: “I hate forget. It’s exciting and humbling to be having debt so this way of building a part of someone’s big dream.” future is perfect for me.” SERVICE CAREER KICK-STARTER / 11
12 / SERVICE CAREER KICK-STARTER Image courtesy of Destination Great Lake Taupō
FULL THROTTLE TOURISM Her mother is head of tourism at Taupo-nui-a-Tia College. She studied Tourism Level 2 in her last year at school. But what persuaded Alice Orr to dive headlong into the vibrant industry was earning and learning on the job at the exhilarating adventure tourism magnet Hukafalls Jet. It was a real inspiration to be hands-on in the industry,” says Alice. “The more you do and the more you learn, the more your confidence grows.” One important lesson she has learned is that first impressions really do count, says Alice. Especially when you need to gain trust and help calm nervous customers who travel thousands of miles Alice started out working at Hukafalls to experience the thrilling ride. Jet as a part-time casual when she was just 14 years-old. “I now make the effort to have a tidy uniform, a smile on my face and I greet Three years later and fresh out of customers warmly. It’s become an college, the 17 year-old has now scored automatic part of my job,” says Alice. a full time customer services role with the business and is excited about her “Adventure tourism is not a walk in the ambitious plans for the future. park. It’s both scary and thrilling. I put myself in our customers’ shoes and think “Ultimately, I want to own and operate of how I would like to be served. Our jet my own adventure tourism company and boat ride can seem overwhelming when ULTIMATELY, spend half my time outdoors and the you haven’t done it before, so we need other half on office work,” says Alice. to be able to look customers in the eye, I WANT TO OWN AND To get to grips with the management and be positive and reassuring to help OPERATE MY OWN side of the industry, Alice won a place at put them at ease.” ADVENTURE TOURISM the Queenstown Resort College. The customer services role at COMPANY AND SPEND HALF Right now though, she’s gaining as much Hukafalls Jet involves a wide range MY TIME OUTDOORS AND hands-on knowledge about what it takes of responsibilities; from organising to provide a first class service to visitors. tour groups, managing the cash THE OTHER HALF ON Along with three others in her tight register, prepping the boats, kitting OFFICE WORK. out customers with lifejackets, taking knit team, Alice is quickly working photographs, and taking care of all kinds towards gaining a ServiceIQ New of visitors from around the world. Zealand Certificate in Retail – Level 2 qualification. The training programme “It’s very interesting. You really learn is completed on-job where she can a lot about different cultures and their immediately apply new skills and different expectations of the service we know-how. provide,” says Alice. “Sometimes it’s a challenge, but I’m learning all the time. “I love everything about the job at Hukafalls Jet. There’s not one day I’ve not wanted to go to work.” SERVICE CAREER KICK-STARTER / 13
Retail & Retail Supply Chain Shopping for a great job or career in retail? Retail and Retail Supply Chain is one of New Zealand’s fastest growing industries, and supplies an essential service for all New Zealanders and visitors. It also offers huge opportunities for jobs and careers. From in-store and online sales to distribution, stock buying, merchandising, marketing and management. The great news is that ServiceIQ provides on-job qualification programmes to hundreds of retail and retail supply chain businesses that upskill their staff on the job. RETAIL AT A GLANCE The sector employed over 400,000 people 1-IN-5 in 2016 – that’s 17% of New Zealand’s workforce. RETAIL YOUNG PEOPLE In 2016, it contributed $30.6 billion to the economy, & RETAIL ARE IN RETAIL equivalent to 14% of gross domestic product (GDP). SUPPLY It’s a rapidly growing sector buoyed by a strong CHAIN economy and increased consumer spending. Between 2017 and 2021, it’s forecasted that just over 100,000 new retail workers will be needed to meet IN 2016 400 new job growth and replacement demand. BETWEEN The sector is a big employer of young people, 2017 & 2021 with almost one-in-five employees aged between 15 and 24. THOUSAND + 100k+ WORKERS WILL Source: Infometrics New Zealand PEOPLE WERE BE NEEDED EMPLOYED 14 / SERVICE CAREER KICK-STARTER
Experience Retail Download ServiceIQ’s FREE 360 Retail App for a fantastic virtual tour of the some of the industry’s most exciting careers. Take the tour here: www.serviceiq.org.nz/360 WHERE RETAIL EXPERTS WORK Skilled retailers work everywhere from small specialist shops, pharmacies, department stores, chain stores, garden centres, supermarkets, tourism businesses, clothing stores through to distribution centres. From entry level to senior sales assistants, supervisors to store and warehouse managers. You’ll also find people with these skills taking care of customers who choose to shop online. Retail & Retail Supply Chain career pathways RETAIL Instore Visual Visual Merchandising Merchandising Manager Trainee Manager Sales / Assistant Store Regional Shop Floor Manager Manager Manager Customer National Service Senior Sales Retail / Shop Floor Operations Customer Multi-Site Service Manager Buyer’s Category / Merchandise Buyer Assistant Brand Manager Manager RETAIL SUPPLY CHAIN Warehouse Supervisor Operations Warehouse Storeperson Manager Manager Logistics/Inventory Controller What they say Discover how training on-job for qualifications and experience helps people build enjoyable and rewarding careers in retail. SERVICE CAREER KICK-STARTER / 15
SELLING CONFIDENCE NOT COSMETICS “Make-up is the last thing to enhance your beauty, but it’s very important because it builds up your self-confidence and gives you more courage,” said Evelyn Lauder, who in 1962 named the world’s first allergy tested, dermatologist-driven cosmetic brand, Clinique, and as Training Director, was the first to wear the brand’s defining white lab coat. O ver half a century later, Divan Badenhorst, the young Clinique counter manager and cosmetic team leader at Life Pharmacy in Newmarket, Auckland, has good Currently, he manages the Clinique counter, and is responsible for product promotion, stock management, customer consultation and sales. He also oversees the team servicing nine different reasons to sell the brand with pride. cosmetic brands offered in store. The Clinique potions appeared to His ultimate goal is to become Retail transform his problem skin, he won the Manager, and as part of that plan his overall excellence award at the Life employer has encouraged him to train Pharmacy 277 Awards 2015, and he’s on the job to increase his skills and gain advancing his glowing career with Green the national qualification, New Zealand Cross Health and ServiceIQ retail skills, Certificate in Retail – Level 3. knowledge and a national qualification. The Green Cross Health/ServiceIQ Selling hope in a bottle has also made programme offers many benefits, Divan the ten-thousand-dollar man: at including better customer service and “I’VE LEARNT A LOT,” just 24 years-old, he holds the record sales. It has also helped Divan adjust SAYS DIVAN. “I’M VERY for the largest value sale of Clinique to the challenge of leading a team who products – on three occasions he has were once his peers. He says he has CREATIVE AND ALWAYS sold over $3,000 worth of cosmetics to also significantly increased his product EAGER TO GAIN NEW his clients. knowledge beyond cosmetics to include SKILLS AND KNOWLEDGE the vast array of other merchandise “If you love something, it’s so much offered by Life Pharmacy. THAT WILL HELP easier to promote it to others,” says PREPARE ME FOR MY Divan. “It’s what helps to give your “I’ve learnt a lot,” says Divan. “I’m very clients real confidence.” creative and always eager to gain new NEXT ROLE. skills and knowledge that will help Divan got into retail working part- prepare me for my next role.” time at Farmers department store while he was still at school. He started Divan’s career is flowering along with out in menswear, moved into visual the flourishing business and climbing merchandising, followed by fragrance sales figures. Like the courage he gives and then cosmetics. his devoted skincare customers, he says training has boosted his confidence, too. Leaving school, he leapt at the chance to be a full-time Clinique skincare “I understand people better and love consultant at Smith & Caughey, where dealing with staff even more. I also he was subsequently promoted to love thinking up new ways to grow the counter manager. business. The training has definitely helped make my job a lot easier and Four years ago he joined the Green gaining the qualification is a bonus on Cross Health chain and is being my CV.” groomed for higher management at the upscale Life Pharmacy store in 277 Newmarket. 16 / SERVICE CAREER KICK-STARTER
SWITCHED ON CAREER CHOICE When she first started out in retail, Jessica Keiller used to love selling televisions – she reckons every room in the house needs one. But these days, as an assistant manager with 30 staff, she’s tuned into new challenges. N ot bad for someone who only three years ago swapped caring for animals at the SPCA for top quality customer care at Noel Leeming in Whangarei. A few months later, she was hired across town at Noel Leeming’s far bigger and busier store. It was in this fast-paced, buzzing environment that Jess began her ascent in what has become her Jess has also completed the equivalent of the New Zealand Certificate in Retail – Level 4 qualification, and her desire to learn and get ahead helped her to be selected as one of 25 participants in dream industry. Noel Leeming’s ‘Women in Leadership’ At age 19, Jessica enjoyed looking after programme. homeless animals in her first full-time “There’s always a lot going on and job that she started as a volunteer when you have to stay one step ahead,” she Her ultimate goal? CEO or a role on the she left school. But after a year, she was says. “If you think that retail is a non- leadership team would be fantastic. feeling the emotional toll. intellectual career, you’re wrong because As she says: “I certainly don’t want this you’ve really got to be onto it.” With CV in hand, she knocked on the to sound arrogant, but I want to get to door of Noel Leeming’s bright shiny store It wasn’t long before she started to clean the top. I’m hungry to be better and to in the local mall where she was offered a up in the friendly competition between take on more. At school, I didn’t know full time job as a sales assistant. her peers by consistently meeting or what I wanted to do, and others may exceeding targets, and winning sales have had the impression that I wouldn’t Fresh to the role, she upskilled with a person of the month. go far because I lacked confidence. But ServiceIQ on-job training programme now I know what I want and I’m heading and gained her New Zealand Certificate “I decided to go all guns blazing and in that direction.” in Retail – Level 2. The achievement discover if I could be any good in this proved a big confidence boost for the industry,” she says. “Until then, the guys High-definition vision indeed. soon-to-be sales star. were usually at the top of the score board, but when I came along I showed “Being new to the industry, it was them who was boss,” she laughs. pretty cool to gain skills and a free qualification,” says Jess. SERVICE CAREER KICK-STARTER / 17
RETAIL ROCK STAR Many dream of making a living making music. Beau Richardson has the next best thing. The guitar player worked his way up to become Manager at The Rockshop in Palmerston North and, as far as he’s concerned, it’s a career with plenty of high notes. I t all started almost five years ago when Beau, then a part-time guitar teacher, would pop into his favourite shop to help his students choose instruments, and badger the manager for a gig in sales. bit overwhelming when he started, but thanks to a combination of training and experience, Beau says he knows how to remain calm under pressure and to manage the situation amicably. When a customer service role came One of the most satisfying experiences up, Beau, with his helpful attitude, in the job is receiving an encore from a knowledge and skill, got the call-up to satisfied customer. join the Rockshop “band”; the rest, as “We get a lot of online reviews, but they say, is history. because of the kind of product we are Today, the 26-year-old blues enthusiast selling, we build a relationship with our – whose vibe echoes Stevie Ray customers in store and the proof of Vaughan – has established a solid career quality service is that they come back to in the vibrant retail industry. you,” says Beau. “I have a customer who, for a couple of years, has been coming I LOVE MY JOB. I ENJOY Earning and learning on the job, Beau HELPING PEOPLE AND, in every second day to browse or buy. has scored a string of hits in the form of recognised retail qualifications – he’s These days we sometimes meet over AS A GUITARIST, IT’S coffee to chat about our shared hobby.” THE IDEAL ROLE. YOU gained New Zealand Certificates in Retail – Level 2 and Level 3, and has The Red Hot Chili Peppers fan has also REALLY DON’T KNOW just completed his last assessment to racked up a range of guitars that include achieve his Level 4 qualification. three Gibsons. Not that he’s jamming WHERE THE PLAY STOPS during work hours, you understand! AND WORK STARTS. He also took to the stage as the regional nominee for the ServiceIQ Retail “People say ‘it must be awesome just Professional New Zealand Award at playing guitars all day long’…but that’s the glittering 2014 Top Shop Awards in not actually the job,” says Beau. “It’s need a lot of patience, says Beau: “Some Auckland. a busy role and when everything else customers know exactly what they want is done, there’s always a lot of guitars but many don’t have any idea and they “One of the great things about learning to restring, tune and clean. All the need a lot of help and guidance and this on the job is that the higher you go with instruments need to be in perfect takes time.” training programmes, the more value condition and ready to play for our you can add to the business,” says Beau. “For instance, you might get a customer customers.” who is buying a PA system for a church For instance, Beau explains that to A typical work day usually involves hall but they don’t have any knowledge succeed in Level 4, he had to gain a a morning spent packaging and of what they need. In that kind of much greater understanding of how the dispatching instruments to fulfil situation, we not only recommend the business operates. customer’s online orders. New stock right system for the space, we’ll also “I needed to demonstrate how the arrives in the afternoons so the process advise on how to route the cables and Rockshop’s business policies and is unpacking, checking, pricing and plug all the gear in.” procedures work. It was great because it merchandising as well as serving Beau recommends a retail career plus forced me to learn about the company in customers. There’s also a large amount on-job training for those who are serious much greater depth and our management of after-sales service when Beau and his about the industry and want to get into team see that as a strength.” team follow-up with customers to make management. sure the new gear they’ve invested in is One of the most important lessons performing as expected. “I love my job. I enjoy helping people he picked up from training – and still and, as a guitarist, it’s the ideal role. You uses today – is how to handle difficult Retail is an ideal career for those who really don’t know where the play stops customers with confidence. It was a are sociable and confident, but you also and work starts.” 18 / SERVICE CAREER KICK-STARTER
BABY STEPS TO BIG SHOES Rebecca Parker joined the retail industry as a Sales and Service Associate at 19 and, thanks to her attitude, she now has a big future because Farmers has selected her for management training. Here, she shows how you can create a stimulating and satisfying career by upskilling on-job in the vibrant world of retail. F ive years ago, Rebecca and her partner, an apprentice builder, made the move from Whangarei to Christchurch in search of work. I LOVE HELPING PEOPLE AND PROVIDING CUSTOMERS A couple of years earlier, she had WITH THE BEST SERVICE. finished high school and completed AND BY GETTING INTO a year at art school, but the young creative decided she wanted a practical MANAGEMENT YOU ARE career where she could put her passion ALSO HELPING OTHERS into helping others. GROW IN THEIR CAREERS. Her ideal was a job in retail or a trade IT MAKES YOU FEEL GOOD where she could get an education, a ABOUT YOUR WORK BECAUSE qualification, and get paid at the same time. It’s the kind of challenge she loves and WHAT YOU DO ACTUALLY it comes with a lot of responsibility, Rebecca’s dream came true in Christchurch with an exciting customer MEANS SOMETHING TO says Rebecca: “You really need to know OTHER PEOPLE. what you are talking about because service role at a Farmers’ specialist store. that child’s safety is in your hands. You She would be helping mothers, parents, need to give parents all of the important grandparents and others, select the information so that they can make an right products for new babies and older informed decision.” children at the bright and spacious Kids The skills are real game changers, says by Farmers shop, in Riccarton Mall. The couple bought every product she Rebecca. “There is a strong focus on recommended and walked away happy “It was fantastic,” says Rebecca. “I love product knowledge and if you know with over two thousand dollars of helping people and providing customers what you are talking about, you can baby care. with the best service. And by getting sell,” she says. “The programme also into management you are also helping teaches you how to upsell and approach Today she uses her artistic talents to others grow in their careers. It makes customers. The training modules help create attractive instore promotions, you feel good about your work because keep you positive and motivated.” and growing management skills to keep what you do actually means something her team on their toes by promoting There have been heaps of rewarding to other people.” Farmers’ trademark of excellent days spent making it the trusted, go-to customer service, says Rebecca. In her first year, Rebecca got into the store for customers. swing of retail sales and service with “You have to make sure the store runs at A favourite experience involved helping Farmers’ robust in-house training, its best and you need to get the best out a couple who hadn’t a clue what they and now she’s boosting her career of people.” needed, to choose everything for a opportunities with ServiceIQ’s on- nursery and first baby – from clothing, Spoken like a true manager. job retail training programmes and bedclothes and booties to bath, qualifications. bassinette, cot and a car seat. SERVICE CAREER KICK-STARTER / 19
Hospitality Giant menu of jobs & careers Like tourism, hospitality is another booming industry in New Zealand. From hotel and motel accommodation to cafés, bars and restaurants, catering and events, it’s a huge industry serving millions of tourists and New Zealanders each year, and it also serves up a huge menu of jobs and careers, including some that can take you places around the world. This includes qualified restaurant chefs, who are in short supply, to hospitality business managers. Even better, many of New Zealand’s top hospitality businesses give their talented employees the education and experience they need to succeed by training them on-job with ServiceIQ qualification programmes and apprenticeships. FOOD SERVICES 19,300 workers were employed in the food services sector in 2016. FOOD Employment in the sector grew by 3.4% between SERVICES 2015 and 2016, faster than the employment growth in the total economy of 2.7%. BETWEEN EMPLOYMENT The sector is forecast to need almost 6,000 2017 & 2021 workers to meet job growth and replacement GREW BY 3.4% ALMOST 6,000 demand between 2017 and 2021. A variety of skills and backgrounds are required by employers in the food services sector. In 2016, chefs WORKERS WILL and cooks made up around 34% of employees, BE NEEDED and kitchenhands made up 24% of the workforce. 2015 2016 Source: Infometrics New Zealand 20 / SERVICE CAREER KICK-STARTER
Experience Hospitality Download ServiceIQ’s FREE 360 Hospitality App for a fantastic virtual tour of the some of the industry’s most exciting careers. Take the tour here: www.serviceiq.org.nz/360 CAFÉS, BARS AND RESTAURANTS New Zealand’s cafés, bars and restaurant sector was worth $3.1 billion to the New Zealand economy in CAFÉS, BARS & 2016, around 1.4% of gross domestic product (GDP). RESTAURANTS 85,773 people worked in the cafes, bars and restaurants sector in 2016. IN 2016 Around 28,000 new workers will be needed between 2017 and 2020 to meet new job growth and replacment demand. 85, WORTH $3.1b 773 PEOPLE WERE EMPLOYED Around 40% of workers in cafés, bars and restaurants have a Level 1-4 qualification gained at TO THE NZ ECONOMY school. This includes students who have completed IN 2016 hospitality unit standards at school and who have gone on to work in the industry. QUICK SERVICE RESTAURANTS ACCOMMODATION In 2016, 26,200 people were employed in 33,272 people worked in New Zealand’s the quick service restaurants sector which accommodation sector in 2016. contributed $818 million to New Zealand’s Around 10,000 workers will be needed between economy. 2017 and 2021 to meet new job growth The largest occupation is general sales assistant and replacment demand. (17%), kitchenhand (10%) and general retail Employment in the accommodation sector is manager (9%). The sector has a very high spread throughout New Zealand with larger proportion of young workers (44%). concentrations of employees in Auckland (20%), Otago (15%) and Canterbury (14%). QUICK SERVICE ACCOMMODATION RESTAURANTS THE LARGEST CONCENTRATIONS 17% 10% 9% OF EMPLOYEES: IN 2016 26,200 WORKERS WERE SALES KITCHEN RETAIL 20% 15% 14% EMPLOYED ASSISTANT HAND MANAGER AUCKLAND OTAGO CANTERBURY WHERE HOSPITALITY EXPERTS WORK People with jobs and careers in the hospitality industry work everywhere from hotels, resorts, cruise ships, restaurants, cafés, catering businesses, hospitals, aged care homes, airports, quick service restaurants to stadiums and more. SERVICE CAREER KICK-STARTER / 21
Hospitality career pathways COOKERY Sous Chef Head / Kitchenhand Prep Chef Commis Chef Chef de Partie Executive Chef Demi Chef FOOD & BEVERAGE Waiter Maître d’ Café Manager Senior Café Food & Beverage Barista Assistant Manager Restaurant Manager Bartender Duty Manager CATERING Supervisor Kitchenhand Barista Chef Catering Operations Chef Manager Manager Manager Catering Cook Assistant Head Chef ACCOMMODATION Housekeeping Executive Rooms Division Hotel Housekeeper Supervisor Housekeeper Manager Manager Head Front Office Receptionist Receptionist Manager Porter Head Porter Concierge Reservations Reservations Agent Manager What they say Discover how training on-job for qualifications and experience helps people build enjoyable careers in hospitality. 22 / SERVICE CAREER KICK-STARTER
TURNING SCHOOL LEAVERS INTO CAREER WINNERS ServiceIQ is playing a major role helping Kiwi school leavers win jobs that in turn lead to on-job training for qualifications and satisfying careers. A case in point is Ash Wade, a young award-winning and fully qualified chef from South Auckland. Ash discovered his career passion in his last year of school. Prior to that he had, by his own admission, got in with some pretty rough characters and they were his mates. His final year in high school was a major turning point. It was then that Ash discovered his love of cooking thanks to Gaynor Matthews who ran the school’s hospitality training programme. Gaynor encouraged the young rebel without a cause to try using his imagination and smarts in the kitchen. Ash says: “Everything I achieved at school I achieved in my last year. I took hospitality. I liked it. I carried on with it. And it all went from there. Life changed for me and I have no regrets.” It was a meteoric rise. He left school with unit standards in Hospitality at Levels 1 the standards they want from you and and 2. With help from Gaynor he scored this all helps to improve your skills. I also a position in a restaurant to start his got to earn a living as I learned.” ServiceIQ chef apprenticeship. Moving on up, he joined award-winning Jet Park Along the way, he has mastered the fine IT’S THE BEST OPTION Hotel at Auckland Airport, where he art of creating everything from deeply FOR A CHEF CAREER. continued his chef apprenticeship at elaborate desserts, melt-in-the-mouth HANDS-ON EXPERIENCE Level 4. Then, a year later, the icing on pastry, to elegant and delicious meat, the cake was winning a silver medal at vegetable and fish dishes. IS THE WAY TO GO New Zealand’s highly coveted ‘ServiceIQ “My time at Jet Park was awesome,” says BECAUSE IT’S DIFFERENT Apprentice of the Year’ competition. WHEN YOU ARE PUT Ash. “I learnt so much from my head Ash’s next culinary career step was chef and it was such a good learning TO THE TEST IN A REAL working as a fully qualified chef at The environment.” Village Bar and kitchen in Patumahoe, WORKING KITCHEN. YOU Another plus for his career choice NOT ONLY LEARN SKILLS Auckland. He’s a firm believer in on-job has been the opportunity to meet training. In fact, he reckons it’s the vital and talk with some of the world’s FAST, YOU LEARN HOW ingredient in his success so far. TO DO THINGS PROPERLY, most famous chefs, including Gordon He says: “It’s the best option for a chef Ramsey who gave Ash strong words of AND WHAT YOU CAN DO career. Hands-on experience is the way encouragement. to go because it’s different when you are TO FIX PROBLEMS. Ash’s goal has been to travel overseas put to the test in a real working kitchen. to experience food from other cultures. You not only learn skills fast, you learn Today he is loving being a chef at how to do things properly, and what you high-end luxury resort One&Only can do to fix problems. You learn how to Wolgan Valley in Australia. meet the head chef’s expectations, know SERVICE CAREER KICK-STARTER / 23
LUXURY CLASS OF CUSTOMER SERVICE Ella Blake left school and spent a year at polytechnic followed by another at university. But it was during her OE years in London that she discovered her true passion: hospitality, travel and tourism and looking after the guests in the best hotels in London, and in New Zealand. T oday, at 24, Ella is Front Office Manager at Wellington’s upscale Bolton Hotel, the unique independently-owned establishment famous for its refined service, quiet “The most unusual request was from a guest who wanted all the freshly-laid carpet pulled up for a private party which, of course, we did,” says Ella. When her visa expired, she returned to elegance, excellent dining, and Wellington and got the job at Bolton extraordinary family collection of Hotel. She works alongside the hotel’s paintings by pre-eminent New Zealand Chief Concierge, and oversees a team of artist Rita Angus. reception and duty management staff. It’s the ideal place for Ella to advance her She relishes earning and learning in career on-job by completing ServiceIQ’s an industry where some of the most National Diploma in Hospitality experienced people have inspired (Operational Management) – Level 5. and encouraged her to carve out a Ella’s journey to the Bolton Hotel all professional career. started in London several years ago, YOU CAN ALWAYS “London was a whirlwind that I where she first got a job in the city’s thoroughly enjoyed,” says Ella. “The WORK YOUR WAY UP IN sophisticated catering scene, a perfect place to learn about high-end food and managers I worked under had a massive HOSPITALITY. IT’S NOT impact on my work ethic and how I A STAGNANT INDUSTRY. beverage service. feel about my job. It’s the same at the This led to a role as a butler in the Bolton. Everyone is motivated because IF YOU CAN DO THE JOB five-star Hotel Café Royal, a historic and they genuinely care about guest service. AND YOU HAVE THE luxurious sanctuary in Piccadilly whose They take pride in their work and put PASSION, YOU’RE PRETTY regular guests once included Winston their guests first.” Churchill dining in the restaurant and MUCH HOME FREE. THERE ServiceIQ’s National Diploma in ARE ALWAYS PEOPLE WHO Oscar Wilde reclining in the library. Hospitality (Operational Management) In this rarefied setting Ella learned the – Level 5 is specially designed for CAN HELP YOU AND YOU secrets of one of the most English of experienced and talented hotel staff CAN TRAIN AND GAIN English professions, and discovered ready to take their career even higher. YOUR QUALIFICATIONS the skills that would serve her exciting It gives senior people the vital skills, career today. knowledge and capability to be able EARNING AS YOU LEARN. to manage the hotel’s day-to-day IT CAN BE A REAL Butler training on the job meant she got to do a bit of everything: from greeting operations, staff and planning, and pull CAREER FOR LIFE. everything together to provide a first- guests, showing them to their rooms, class customer service. food and beverage service, putting the finishing touches to a room, through At this stage in her career, Ella says the to looking after guest requirements for knowledge and skill she’s gaining from private dining and private parties. the programme are extremely useful and dovetail perfectly with what she needs in her role. 24 / SERVICE CAREER KICK-STARTER
“Some education programmes can be Right now, Ella wants to gain her vague, but this is very practical and Diploma and to keep on learning, relevant to what I’m doing, especially developing a professional career. One SOME EDUCATION the people management and financial day she’d like to manage a property or PROGRAMMES CAN BE management side of my role” she says. work in the tourism industry helping to develop guest relations. VAGUE, BUT THIS IS She says she often finds that she will learn something in the programme and days Her advice to school leavers considering VERY PRACTICAL AND later a situation will arise at work where a role in the fast-growing industry? RELEVANT TO WHAT I’M she can apply what she has learned. “You can always work your way up in DOING, ESPECIALLY THE “For instance, I was recently looking at hospitality. It’s not a stagnant industry. PEOPLE MANAGEMENT developing the team through training If you can do the job and you have the AND FINANCIAL and based on a structure in the passion, you’re pretty much home free. programme material I was able to There are always people who can help MANAGEMENT SIDE create a plan.” you and you can train and gain your OF MY ROLE. qualifications earning as you learn. It can be a real career for life.” SERVICE CAREER KICK-STARTER / 25
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