2021KEY INSIGHTS FOR DUBAI - ENTREPRENEURS AND INVESTORS - Dtec
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DUBAI STARTUP OUTLOOK 04 Message from Dubai Chamber of Commerce and Industry 2021 05 Message from Dubai Silicon Oasis Authority 06 Executive Summary UAE ECONOMY AND COMPETITIVE KEY INSIGHTS FOR ENTREPRENEURS AND INVESTORS ADVANTAGE FOR SMES AND STARTUPS 10 Economic Overview 12 Competitive Advantage 16 Government Initiatives ENTREPRENEURSHIP ECOSYSTEM IN DUBAI 20 Regulations 23 Incubator Ecosystem 25 Incentives 26 Access to Capital 31 Access and Availability of Talent INTERVIEWS 15 NATALIA SYCHEVA Sr. Manager, Special Projects and Entrepreneurship, Dubai Chamber of Commerce & Industry 19 HANS CHRISTENSEN Vice President, Dubai Technology Entrepreneur Campus (Dtec) 27 HASAN HAIDER Managing Partner, MENA, 500 Startups 29 KUSHAL SHAH Co-founder, Dubai Angel Investors 32 DR. ABDULLATIF AL SHAMSI President & CEO, Higher College of Technology
04 DUBAI STARTUP OUTLOOK 2021 MESSAGE FROM DUBAI CHAMBER OF COMMERCE AND INDUSTRY THE DUBAI STARTUP REPORT is owned technology incubation campus, a go-to guide for international startups are among the most active startup and investors that are keen on exploring ecosystem players. the Dubai market, as it answers Through Dubai Startup Hub, Dubai several questions frequently asked Chamber supports the growth of startups by entrepreneurs. in Dubai by providing them access Produced by Dubai Chamber of to resources, tools, knowledge and Commerce & Industry and Dubai Silicon market opportunities that can help them Oasis Authority, the report is a valuable thrive and grow. and reliable resource, providing a The launch of the Dubai Startup Report wealth of practical information about comes as a time when startups are driving H.E. Hamad Buamim Dubai’s dynamic and fast-growing Dubai’s digital transformation, fostering President & CEO, startup ecosystem. innovation and playing a crucial role in Dubai Chamber of This in-depth report offers insights building the emirate’s post-Covid-19 Commerce & Industry on UAE and Dubai’s economy, business economy. The informative guide supports environment, competitive advantages, Dubai Chamber’s comprehensive regulatory landscape and other useful entrepreneurship strategy and ongoing details related to business setup, free efforts to promote Dubai as a preferred zones, incubators, SME incentive market for high-potential startups from programs, access to funding and around the world. venture capital. I hope you will find it to be a useful As the leading startup hub in the resource that will help you navigate Middle East and North Africa, Dubai the Dubai market. continues to create attractive incentives for businesses such as a golden card permanent residency system for expat investors, a 5-year visa for entrepreneurs and a program enabling overseas remote working professionals to live in Dubai while continuing to serve their employers in their home country. To add to that, the emirate offers plenty of programs, resources and value-added services that are designed to support the growth of startups and connect them to new business opportunities. Dubai Startup Hub, an initiative of Dubai Chamber and Dtec, Dubai Silicon Oasis Authority’s wholly
05 MESSAGE FROM DUBAI SILICON OASIS AUTHORITY THE UAE HAS RECENTLY ranked first overall in the region. In the ‘starting a in the Arab world, in the COVID Economic business’ topic, measuring the number Recovery Index published by the Horizon of procedures, time, cost and minimum Research Group. This speaks volumes of capital requirement for a small- to medium- the status of the nation’s economy and its sized limited liability company to establish ability to maneuver through turbulent times. and formally operate, the UAE scored 94.8, In line with the directives of His ranking 17 out of 190. Highness Sheikh Mohammed bin Rashid With DSOA’s benefits, including 100% Al Maktoum, Vice President and Prime foreign ownership, zero taxation, state- Minister of the UAE and Ruler of Dubai, of-the-art infrastructure and facilities, to diversify Dubai’s and the wider UAE’s fast-track business set-up and licensing Dr Mohammed Al Zarooni economy, Dubai Silicon Oasis Authority with a dedicated business support team, Vice Chairman and CEO, has been dedicated to contribute to and access to regional and international Dubai Silicon Oasis Authority the diversification drive and provide a network of mentors and business conducive environment for entrepreneurs partners, we are determined to continue to work and live. supporting Dubai’s ecosystem to boost Though start-ups do not have the its global competitiveness and bolster the market share, nor the financial power, of emirate’s rankings. multinational companies to deal with the economic downturn, many experts foresee them to play the bigger role in the global economic recovery post-COVID-19. There is no doubt in the potential that start-ups have, from innovation to agility. Hence, our responsibility to ensure entrepreneurs have the appropriate backing, advisory and financial, increases. DSOA, through its various initiatives such as the Dubai Technology Entrepreneur Campus (Dtec) and the Dubai Smart City accelerator program, is committed to provide all the necessary support to technology-focused start-ups in Dubai. The World Bank Group’s Doing Business 2020 study, a report that compares business regulation in 190 economies, ranked the UAE 16th on the ease of doing business index, the strongest performer
06 DUBAI STARTUP OUTLOOK 2021 EXECUTIVE DUBAI IS ONE OF THE LEADING and most attractive cities to start a business, as one of the world’s most open economies, which is strategically located between SUMMARY Asia, Africa, and Europe. Foreign direct investment in Dubai reached $3.26 billion in the first half of 2020, placing the emirate fourth globally in the number of FDI projects. A Financial Times’ fDi Market report ranked Dubai 11th globally and first in MENA in terms of venture capital investments in 2020. UAE-based startups raised $577 million in venture funding – 56% of the MENA total for 2020, with Dubai startups estimated to account for over half that figure. The emirate maintains a leading position in the region for ease of doing business as well as conducive regulatory frameworks. As part of the UAE’s Cabinet reshuffle in July 2020, the position of Minister of State for Entrepreneurship and SMEs was created to lead national initiatives to promote entrepreneurship and strengthen the country’s SME sector. This is supported by government efforts to enhance the private sector’s economic contribution, as part of the Dubai Vision 2021, through incentivization and robust commercial regulation. Government incentives include business support, funding, cost reduction and overseas promotion. Regulators, at both federal and emirate level, are continuously developing legal and regulatory framework for SMEs and alternative funding channels, ensuring alignment with international standards. Dubai’s wide range of free zones sits at the heart of its startup ecosystem, including world-leading zones Dubai
07 “HUMAN BEINGS, THEIR IDEAS, INNOVATIONS, DREAMS, AND CONNECTIONS ARE THE CAPITAL OF THE FUTURE. BECAUSE WHERE GREAT MINDS GO TODAY, GREAT THINGS WILL HAPPEN TOMORROW.” H.H. Sheikh Mohamed Bin Rashid TWITTER @HHShkMohd Silicon Oasis (DSOA), Dubai International received additional funding through venture Financial Centre (DIFC), Jebel Ali Free capital during the startup phase in 2019, Zone (Jafza) and Dubai Multi Commodities according to a survey by Dubai SME. Centre (DMCC), offering new businesses Dubai is home to a diverse and well- several advantages including 100% foreign educated international workforce. The 2020 ownership, tax exemptions and easier IMD World Talent Ranking placed the startup and recruitment processes. They UAE 24th globally, 1st in the availability of also host many business accelerators competent senior managers and 2nd in and incubators, such as DIFC’s FinTech the availability of skilled labor and senior Hive and Dtec at DSOA, which offer managers with significant international support through startup incubation experience. It also secured top 10 places and venture capital funding. The Dubai in terms of employee training, worker Future Accelerators program facilitates motivation and foreign highly skilled partnerships between public and private personnel. Catering to the evolving job sector organizations and startups in Dubai. market requirements, higher education With aims to position Dubai as a leading institutions are well-positioned to act city of the future and a hub for innovation as innovation drivers, promoting and and technology, Fintech is among the nurturing an entrepreneurial culture, as well most dynamic sectors driving growth in as facilitating a startup ecosystem from business startups in the UAE which is ideation to commercialization. home to a third of the Fintech firms in This report primarily sheds light the MENA region and over half of Fintech on the startup ecosystem in Dubai, investments. DIFC’s FinTech Hive offers while touching upon some entities and accelerator programs for Fintech startups, initiatives that also focus on SMEs. supported by a $100 million DIFC FinTech Although the terms startup and SME are Fund that has so far invested in four commonly used interchangeably, they Fintech companies, are in fact different. Generally, startups The growth of the SME sector is are businesses with high potential of critical to the government’s economic growth, digitally enabled, with relatively diversification strategy and as such it is less capital expenditure, while SMEs offer continually looking for ways to raise access more familiar or conventional products and to funding for startups. Alternative funding services. The report also offers key insights sources, including venture capital and for investors looking to invest in Dubai crowdfunding, are particularly important and UAE startups. for startups and SMEs whose lack of assets and business track record make obtaining financing more challenging. Venture capital activity in Dubai is thriving, serving as a launch pad for investments into the UAE. Around 9% of SMEs in Dubai
08 DUBAI STARTUP OUTLOOK 2021 DUBAI STARTUP ECOSYSTEM GOVERNMENT SUPPORT Dubai Startup Hub provides guidance for Dubai SME promotes innovation and entrepreneurs and leverages PPPs to leadership in the SME sector and promote innovation and develop Dubai’s launched several initiatives to promote startup ecosystem. SME development. Market Access (2017) SME Fund (2012) Unique platform enabling innovative startups to interact Mohammed bin Rashid Fund for SMEs, providing and collaborate with established corporations. financing solutions for innovative businesses and developing Emirati entrepreneurs. Startups Applied Startups Pitched Startups Matched SME FUNDS LOAN SCHEMES (signed POCs, etc) Emirati Development Programme (2020) CREDIT BANK SEED CAPITAL INVOICE/LPO In partnership with Dtec. Aims to increase SCHEME LOAN FINANCE youth participation in the private sector by launching their own businesses or joining private sector startups. LOCALISED TAILORED PRIVATE Incubators and Accelerators Regulations (2018) TRAINING MENTORSHIP SECTOR JOB ‘Incubators and Business Accelerators’ regulations COURSES SUPPORT OPPORTUNITIES supporting innovative entrepreneurs, particularly in mentoring and monitoring business growth. OVERSEAS NETWORKING EXHIBITION EXPANSION Cost of Doing Business Index (2019) EVENTS OPPORTUNITIES SUPPORT In partnership with Dubai Chamber. Index evaluating the cost of doing business for SMEs in Dubai.
09 STARTUP FREE ZONES INVESTMENT ENABLERS Free zones in Dubai $. bn FDI in Dubai (H1 2020) Accelerators $ mn % foreign ownership Zero corporate taxes No import and export duties % repatriation of revenues and profits Reduced documentation VC Investments in Dubai (H1 2020) Smoother recruitment and visa processes st in MENA th Globally Free Zones at the Center of Startup Creation Active Investors in Dubai Startups Incubators Coworking Spaces
10 DUBAI STARTUP OUTLOOK 2021 UAE ECONOMY AND COMPETITIVE ADVANTAGE FOR SMES AND STARTUPS ECONOMIC be the largest in the region’s history, is planned to host showcases from 190 OVERVIEW countries and attract 25 million visitors from across the globe. Dubai Expo 2020 is expected to add $33.4 billion to the UAE economy between 2013 and 2031 based ECONOMIC PRESSURES TO SPEED on assumptions of lower future growth, UP DIVERSIFICATION PLANS in a study by EY commissioned by the By the end of 2019, the UAE economy Dubai government.2 had been on track to stronger economic Measures introduced by the federal growth, recovering from the impact of the government in the first half of 2020 oil price decline of 2016. However, the in response to Covid-19 are also global outbreak of the Covid-19 pandemic expected to support the UAE’s economic has brought the world to the brink of deep recovery. The measures included a economic recession. Consequently, the renewable six-month suspension of work IMF, in its latest World Economic Outlook, permit fees and reductions in labor and lowered its forecast for global economic other expenses to cut the cost of doing growth to -4.4% and UAE GDP growth business, support small business and for 2020 to -6.6% from a pre-Covid-19 bring forward major infrastructure projects. projection of +2.5%.1 The UAE also Stimulus packages totaling $70 billion faces the added challenge of a new were announced by the government to drop in oil prices. counter the economic impact of the virus There remains a widespread and protect local businesses, particularly expectation of a V-shaped recovery in SMEs.3 This stimulus supplemented 2021, in which the UAE would derive packages introduced by the governments significant assistance from the staging of of Dubai and Abu Dhabi. The Dubai Dubai Expo 2020, which was postponed government’s package included a freeze to October 2021 due to the Covid-19 on the 2.5% market fees levied on all outbreak. The mega event, deemed to facilities operating in the emirate. Also
UAE economy and competitive advantage for SMEs and startups 11 DUBAI’S TOP TRADING PARTNERS 2019 Total bilateral trade value (AED billion) China India USA Switzerland offered was a refund on 20% of custom fees placed on imported products to be sold in Dubai markets, as well as the cancellation of the AED 50,000 ($13,600) bank guarantee or cash required for customs clearance.4 The UAE extended its Saudi Arabia stimulus package in November 2020, with new measures allowing banks to defer payment of loans until June 2021. The ramifications of the Covid-19 Source: Dubai Customs pandemic will prompt the UAE government to accelerate its economic diversification plans. Key target sectors include aviation, commercial trade, tourism, renewable energy, manufacturing, media, financial services, and healthcare. This will potentially further boost the role of the 70bn private sector in the economy, and SMEs in particular. Growing the non-oil sector’s contribution to the country’s GDP was a key plank of the UAE’s Vision 2021. That contribution stood around 70% in 2018 and was targeted to reach 80% by 2021.5 $ UAE government stimulus SMEs make up 99% of private sector package to counter the companies in Dubai and estimated to economic impact of the contribute around 46% of the emirate’s Covid-19 pandemic and GDP and 53% of the UAE’s GDP in 2019.6 protect local businesses, The UAE federal government aims to particularly SMEs. expand the latter to 60% by 2021.
12 DUBAI STARTUP OUTLOOK 2021 COMPETITIVE DUBAI AMONG WORLD’S BEST CITIES TO START A BUSINESS ADVANTAGE Dubai is ranked among the most attractive cities in the world for entrepreneurs to start a business, particularly in the import/ export sector and in terms of logistics, STRATEGIC LOCATION costs and market connectivity, where it SUPPORTED BY WORLD-CLASS ranks ninth, according to a recent study. TRANSPORT LINKS Its numerous advantages are attracting Dubai is one of the world’s most open growing numbers of new businesses economies, which is strategically located to the emirate. The total number of at the confluence of Asia, Africa, and SMEs and startups operating in Dubai Europe. The emirate and its advanced air was estimated at 151,875 in 2019, and shipping links as well as its wide network representing a CAGR of 9% since 2008, of free zones make it an attractive base for when the number stood at 72,695. companies wishing to participate in global Services constituted the largest segment value chains. It is served by the biggest in 2019, with a 47% gross value-add and by far busiest port in the Middle East, contribution, followed by trading with 43% the Jebel Ali port, and the world’s largest and manufacturing with 10%.10 international airport. Fintech is among the most dynamic Foreign direct investment (FDI) in Dubai sectors driving growth in business grew 135% year-on-year in the first half of startups in the region, becoming the top 2019 to a record AED 46.6 billion ($12.7 industry in the MENA region in terms billion). During the first six months of 2020, of deals in 2018 and 2019, with 39% Dubai attracted AED 12 billion ($3.26 billion) annual growth in startups since 2012.11 despite the onset of a global recession due to The UAE is home to a third of the Fintech the Covid-19 pandemic, representing a vote firms in the MENA region, and Dubai of confidence from international investors. is recognized as one of the world’s These investments were channeled leading Fintech hubs. into 190 new projects in key sectors Other types of technology startups including technology, e-commerce, and are also thriving in the UAE and Dubai, pharmaceuticals, according to data from and multinationals have begun looking Dubai Investment Development Agency to these firms as possible acquisition (Dubai FDI). This placed Dubai third targets. Dubai’s strong startup ecosystem, globally in greenfield capital flows and welcoming investment environment, and fourth in the number of FDI projects.7 accelerator programs support are making Dubai’s international trade has grown tech startups in Dubai especially attractive, exponentially over recent decades. Since as shown by the recent acquisitions 2010, the value of Dubai’s external trade grew of two notable unicorn companies: 52%. In 2019 alone, non-oil foreign trade rose vehicle hire firm Careem by Uber in 6% to AED 1.37 trillion ($370 billion), boosted a $3.1 billion deal, and e-commerce by an export growth figure of 22%.8 Around platform Souq.com by Amazon for $580 46% of SMEs in Dubai engage in the export million. More recently, Delivery Hero, of goods or cross-border supply of services, acquired Dubai-based grocery delivery with the biggest proportion (80%) coming platform, Instashop, for US$360 million from the manufacturing sector.9 in August 2020.
UAE economy and competitive advantage for SMEs and startups 13 “TWO YEARS AGO, AMAZON ACQUIRED THE MULTI-BILLION DIRHAM SOUQ.COM AND TODAY, UBER ACQUIRED CAREEM FOR DH11 BILLION. THESE GIANT COMPANIES FLOURISHED FROM THE “DESERT” OF DUBAI.” H.H. Sheikh Mohamed Bin Rashid TWITTER @HHShkMohd which had introduced several reforms in GCC RANKINGS IN THE WORLD BANK recent years that created a more conducive EASE OF DOING BUSINESS INDEX 2020 environment for private businesses including SMEs. The World Bank report pointed to several measures introduced by COUNTRY 2015 RANKING 2020 RANKING the UAE in 2018 and 201912, which included UAE 22 16 \ cutting the cost of starting a business by reducing fees for business Bahrain 53 43 incorporation; Saudi Arabia 70 62 \ increasing minority investor protections by allowing for disqualification of Oman 66 68 directors in cases of prejudicial conflicts of interest; Qatar 50 77 \ introducing a value added tax; Kuwait 86 83 \ reducing export process times by Source: World Bank’s Ease of Doing Business Index 2020 digitizing certificates of origin, and \ lessening import costs by issuing certificates of conformity covering multiple shipments. UAE LEADS GCC IN EASE The World Bank also listed the UAE OF DOING BUSINESS, among countries showing the best SUPPORTED BY REFORMS regulatory performances in terms of The UAE will need to preserve and solidify building quality controls; the time and its reputation as a leading destination to cost of accessing electricity; and director do business to maintain its economy’s liability. In recent years, the UAE has resilience to the shocks presented by the allowed 100% foreign ownership of Covid-19 pandemic and oil price collapse. companies in a range of industries, eased According to the World Bank’s Ease of visa restrictions, provided incentives for Doing Business Index 2020, the UAE SMEs, and introduced a new insolvency is the 16th best country in the world for law to aid UAE residents in clearing bad doing business. It maintained its leading debts. Nonetheless, the UAE federal position in the GCC over the past five government has ambitions to improve its years, followed by Bahrain in 43rd spot and Ease of Doing Business ranking and plans Saudi Arabia at 62. to introduce further measures that will Supporting this ranking are the include enhancing legislation and making government’s efforts to boost the private doing business in the country more time- sector as part of its Vision 2021 strategy, and cost-efficient.
14 DUBAI STARTUP OUTLOOK 2021 JUNKBOT ESTABLISHED IN DUBAI, 2015 A successful graduate of Dubai Startup Hub programs, JunkBot provides a DIY kit that enables young people to build robots and gadgets out of all kinds of household objects such as bottles, spoons, cardboard, or unwanted CDs. JunkBot was founded in 2015 by a group of friends in Kerala, India, inspired by the Thomas Edison quote: “To invent, you need a good imagination and a pile of junk.” The fledgling business moved to Dubai due to the emirate’s broad and diverse demographic base. Also, the wide variety of schools and curricula made it a great testbed for the company’s offerings. The company received support from Dubai Startup Hub, which enabled JunkBot to seamlessly connect and interact with corporate and government bodies to pitch its business. Today, its products are sold to schools, governments, corporates, and retail and online stores. Its clientele includes Dubai Electricity and Water Authority, the Ministry of Education, Ministry of Finance, Microsoft, PWC, ENOC, and Gems Schools. VENTURE CAPITAL with Dubai startups estimated at over THRIVING IN UAE half the figure.13 Venture capital activity in the UAE is In Dubai, venture capital funds thriving particularly in Dubai, which serves range in size from family offices to as both a hub for expansion into other multinational corporations. Dtec Ventures, countries in the Middle East and as a for example, is the venture capital fund launch pad for investments into the UAE. of DSOA dedicated to investing in Firms are increasingly prepared to provide early-stage technology firms. It invests seed capital financing and commercial $100,000-500,000 at the early stage and assistance including incubator services for can support companies with follow-on new startups, especially in the technology funding. Dtec Ventures made its first and other digital sectors. investment in 2013 and to date has Dubai-based startups are attractive invested in 30 firms. to venture capital investors because One of the leading venture capital they are typically run by seasoned firms in Dubai is BECO Capital, which industry professionals and executives raised $100 million for its second startup who leverage extensive connections and investment fund in October 2019, $20 a deep understanding of bureaucratic million more than it had initially targeted processes. In addition, B2B startups in due to the fast-growing appetite for Dubai have access to a lucrative corporate technology startups. This followed the market including many of the region’s success of BECO’s first fund, which largest companies. had seen four exits including the $3.1 A Financial Times’ fDi Market report billion acquisition of ride-hailing startup ranked Dubai 11th globally and first Careem by its rival Uber. The sheer size in MENA in terms of venture capital of this acquisition has attracted many investments in 2020. UAE-based more venture capitalists to the UAE startups raised $577 million in venture in the hope of unearthing new such funding – 56% of the MENA total in 2020, unicorn companies.
UAE economy and competitive advantage for SMEs and startups 15 INTERVIEW NATALIA SYCHEVA Sr. Manager, Special Projects and Entrepreneurship, Dubai Chamber of Commerce & Industry Since its launch by Dubai Chamber in 2017, what have been the most notable achievements of its Market Access program including the recent revamp in 2019? The Market Access program has seen remarkable growth and success since its launch in 2017, evolving from a deal-facilitating platform to a comprehensive program connecting leading companies to a growing network of promising startups specializing in advanced technologies. So far, 13 corporate and government entities have benefited from the program and we have successfully graduated almost 80 startups, fully equipped with tools and knowledge to grow their innovative ventures from Dubai. In 2020, we transformed the program into a digital format, which attracted greater participation among international startups and corporates that are keen to explore the Dubai market. In addition, a trend among government entities and businesses to accelerate digital transformation plans post-Covid-19 has translated into growing interest in Market Access this year. During H1-2020, we received startup applications from more than 19 countries, reflecting Dubai’s position as a testbed for cutting-edge technologies and preferred market for high-potential startups from around the world. In an effort to meet this growing demand, we expanded Market Access into a membership-based program that corporates and startups can utilize on a yearly basis, while also including additional benefits that meet the changing needs of businesses in Dubai. How will the impact of Covid-19 transform the startup and SME landscape in Dubai? What are Dubai Chamber’s key efforts in helping the businesses navigate this transformation? While Covid-19 posed some challenges to startups and SMEs in Dubai, it has also created an opportunity for our members to innovate, experiment and reinvent existing business models. Our startup members have seen more success in raising funds, with funding raised during H1-2020 amounting to 90% of the value raised during 2019 as a whole. This is a positive sign that businesses are looking to startups to kickstart new projects and take digitalization efforts to the next level. B2B technology startups, in particular, have demonstrated greater resilience, to which a successful second quarter for the Market Access program is a testament. We have seen a growing interest among entrepreneurs in educational and fundraising opportunities as they prepare for post-COVID-19 recovery, while several corporate professionals have expressed interest in launching their own entrepreneurial ventures in responses to a changing job market. Dubai Chamber has taken quick action to ensure business continuity and support member businesses during the Covid-19 pandemic. Our strong focus on digital transformation has enabled us to provide our customers and members with uninterrupted value-added e-services. Dubai Chamber launched Business Connect — a dedicated portal assisting companies as they navigate new challenges created by the pandemic. Beyond that, we have organized a series of webinars advising business leaders on important and timely issues, covering everything from preventative measures and employee safety to e-commerce best practices and legal advice.
16 DUBAI STARTUP OUTLOOK 2021 DESIGNHUBZ ESTABLISHED IN DUBAI, 2019 A finalist in Dubai Chamber’s cross-border mentorship programs, Designhubz has developed a 3D capturing technology that enables brands and retailers to create interactive e-commerce stores on their online platforms. This technology uses fully automated robotic rigs to enable instant digitization of physical inventories; and a software that enables product visualization in web-ready 3D and Augmented Reality (AR). This offers customers a virtual “try before online buying” experience. Designhubz technology is being used by some of the largest global brands such as IKEA. Designhubz joined Abu Dhabi-based Techstars Hub71 in 2020 as part of a “special Covid-19 batch” of six disruptive startups from various industries. The AR startup has raised a total of $595,000 in pre-seed funding from Colorado-based Techstars and Techstars Hub 71. Dubai Chamber has established a dedicated entrepreneurship arm, the Dubai Startup Hub, which provides guidance for entrepreneurs and leverages public-private partnerships (PPPs) to promote innovation and develop the emirate’s startup ecosystem. It has supported more than 8,000 entrepreneurs in the UAE and abroad since its inception in 2016. In 2019, Dubai Startup Hub forged collaborations with 10 ecosystem partners, enabling it to serve more new businesses through various GOVERNMENT initiatives, programs, and events. In response to ever-growing interest of INITIATIVES tech startups in the Dubai market, Dubai 8,000 Startup Hub has launched two programs focused on scaleups, Dubai Tech Tour and Scaleup Dubai. DUBAI CHAMBER PROVIDING In February 2020, Dubai Startup INTERNATIONAL SUPPORT Hub, in partnership with Dubai entrepreneurs in the UAE FOR DUBAI STARTUPS Technology Entrepreneur Campus (Dtec), and abroad supported The Dubai government has introduced a launched the Emirati Development by Dubai Startup number of measures to boost its non-oil Programme. The program aims to Hub since 2016. private sector, particularly as oil makes increase Emirati talent participation in a limited contribution to the emirate’s the private sector by launching their GDP compared with about 40% for the own businesses or joining private sector wider UAE. Under the Dubai Plan 2021, startups. This will assist Dubai Chamber 40,000 new startups were planned to in identifying new talent and providing the be created over 2017-21, generating tools and skills needed to capitalize on 370,000 new jobs.14 commercial opportunities. The Dubai Chamber of Commerce and Industry (Dubai Chamber) is an important DUBAI SME CHANNELING body supporting new businesses, playing GOVERNMENT SUPPORT FOR SMES a vital role in promoting Dubai as an SMEs in Dubai receive support from a international business hub through a dedicated government body – Dubai worldwide network of representative SME – promoting innovation and offices. It also drives competitiveness and leadership within the sector as one of business growth in Dubai by continually its key aims. It has launched several streamlining its process, making it easier to initiatives to promote SME development, set up a business. including providing business development
UAE economy and competitive advantage for SMEs and startups 17 BAYTUKI ESTABLISHED IN DUBAI, 2020 Baytuki is an artificial intelligence (AI)-driven smart real estate platform. Baytuki is a platform that aims to empower, educate, and enable Emirati women to make micro-investments in real estate. Its goal is to empower, educate, and enable Emirati women of all ages and income brackets towards financial prosperity. In an effort to promote greater financial and investment awareness among Emirati women, Baytuki will offer a complementary class on personal and micro investments to clients making investments through its platform. In addition, clients will have access to more advanced, paid, financial courses. Founded by Latifa bin Haider, a student at the American University of Sharjah, Baytuki was one of the winners in the first phase of the pilot edition of the Emirati Development Programme in 2020. Following the second phase and based on the demonstrated and advisory services, assisting in progress within the program, Baytuki was selected to receive launching new businesses and training to additional business acceleration support. The package includes a entrepreneurs and SME owners. one-year free company setup at Dtec, a mentorship session offered In March 2019, the Dubai government by Dtec Ventures, in addition to a showcase at Dubai Chamber’s introduced a new set of measures stand at the 2020 GITEX exhibition and access to public speaking to assist SMEs:15 opportunities with Dubai Startup Hub. \ plans to pay SMEs within 30 days rather than the previous standard of 90 days \ reduction in insurance costs from 2-5% to 1-3%, with no impact on eligibility for government tenders Dubai’s wide and varied array of \ government promise to allocate 5% free zones is key to the development of its capital projects to SMEs, which of the SME and startup ecosystem, could be worth up to AED 400 million offering a number of advantages that ($190 million). are crucial in supporting SMEs and startups. These include In a recent initiative, Dubai SME partnered with Dubai Chamber in April \ 100% foreign business ownership, 2019 to launch an index that will evaluate \ exemption from personal and the cost of doing business for SMEs in corporate taxes, Dubai. This agreement aims to develop new plans and initiatives to ensure a \ ability to repatriate all invested competitive environment for SMEs at capital and profits, various stages of growth. Later, in December 2019, Dubai SME \ an absence of currency restrictions, and launched its own new business incubator \ easier startup and — Bedayat — to promote entrepreneurship recruitment processes. and innovation. The initiative was launched in conjunction with the Sustainable City in Dubai’s free zones also host many SME Dubai to provide support, follow-up, and accelerators and incubators. guidance to SMEs. In September 2019, Dubai achieved its highest-ever position in the Global FREE ZONES AT THE CENTER Financial Centres Index (GFCI) when OF STARTUP CREATION it rose four spots to eighth place. About 30% of free zones in the Middle Dubai ranked among the world’s East are located in Dubai, including leading 15 financial centers in terms world-class zones such as DSOA, DIFC, of its business environment, human Jafza and DMCC. capital, infrastructure, financial sector
18 DUBAI STARTUP OUTLOOK 2021 ALGODRIVEN ESTABLISHED IN DUBAI, 2017 AlgoDriven operates a proprietary vehicle data platform that makes buying used cars easier by streamlining the process of assessment and evaluation. Its core product is the EvalExpert mobile app, which is used by car dealerships to evaluate cars for purchase or to trade in against new cars. Launched in 2017, AlgoDriven raised startup financing from Its flagship startup hub Dtec was several funds including Oman Technology Fund (OTF), Social launched in 2015 and is now the largest Capital, 500 Startups and Dtec Ventures. technology entrepreneur incubator in AlgoDriven is one of a few startups that have had an international the region. Since its inception, Dtec has presence from the outset, operating in both the UAE and supported the setup of more than 1,200 Australia. AlgoDriven is focusing on the MENA region with plans companies and combined funding of more to further expand in Asia and possibly move further west. than $300 million. In 2017, DSOA launched the Dubai Smart City Accelerator, the first of its kind in the region. In 2020, Dtec opened a second facility located within Dubai Silicon Oasis’ prototype smart city, Dubai Digital Park, will house a further 800 development, and reputation, according startups and SMEs. Since its inception, to the report. In another survey, DMCC Dtec has supported the was ranked first for the sixth year DUBAI FREE ZONES COUNCIL OFFERS setup of more than running in the Financial Times’ fDi FIVE-POINT STIMULUS PACKAGE 1,200 Magazine’s 2020 Global Free Zones of In 2019, the Dubai Free Zones Council the Year awards. announced the upcoming launch of a Another of Dubai’s world-leading free “One Free Zone Passport” that would zones, the DIFC serves as a financial hub allow firms to operate across the emirate’s linking the Middle East, Africa, and South different free zones, thereby making companies and combined funding of more than Asia. DIFC has established FinTech Hive in operating in Dubai easier and more 300 2017, which offers accelerator programs efficient for entrepreneurs to start and for Fintech startups and opportunities build businesses. The emirate also plans to connect with the region’s largest to launch the Free Zone Window Initiative, $ mn stakeholders and financial institutions. Later in 2019, the financial center which will help investors identify the most suitable free zone for their requirements launched the $100 million DIFC FinTech through a simple online process. Fund that has so far invested in four Later in March 2020, the Council Fintech companies, aiming to scale announced an economic stimulus up startup- and growth-stage Fintech package to help firms operating within ventures. An expansion followed in January free zones to overcome the economic 2020 with the launch of a new funding impact of Covid-19 and support Dubai’s accelerator program, FinTech Hive Scale Up, economy. The package includes five which enables Series A+ start-up companies key initiatives to grow through developing strategic partnerships and accessing investment \ postponement of rent payments resources through the DIFC FinTech by six months; Hive ecosystem. \ facilitating payment instalments; Dubai is also home to Dubai Silicon Oasis Authority (DSOA), which offers business \ refunding security deposits support services, startup incubation and guarantees; and venture capital funding services for \ cancellation of fines; and technology-related businesses within Dubai Silicon Oasis. One of the first free zones to \ permitting temporary contracts allowing actively support startups, DSOA founded free movement of labor between its venture capital unit in 2012, alongside its companies operating in the free zones Silicon Oasis Founders incubator. for the rest of 2020.
UAE economy and competitive advantage for SMEs and startups 19 INTERVIEW HANS CHRISTENSEN Vice President, Dubai Technology Entrepreneur Campus (Dtec) Since 2013, Dtec Ventures has provided early-stage and seed investment to 30 start-ups across a spectrum of digital sectors. How has this contributed to the growth and development of Dtec as start-up ecosystem? As one of the first government owned free zones in the Middle East region, Dubai Silicon Oasis Authority (DSOA) launched a Venture Capital (VC) program to provide startups with much-needed access to capital. By providing funding to companies like The Luxury Closet and Nabbesh in their early stages, we helped to create the foundation for the local startup ecosystem. With the launch of Dtec in 2015, the VC unit became an integral part of it. Companies based in Dtec have direct access to the Dtec Ventures team, which is a unique benefit of establishing operations in DSOA-owned tech-coworking space. Dtec Ventures not only invests in startups, but also utilizes its expertise to offer advice and guidance to help founders. Moreover, we leverage our wide referral network of contacts to help match promising startups and entrepreneurs with strategic partners and potential customers. In line with the mission of the DSOA, Dtec Ventures aims to develop the wider UAE startup ecosystem. We are committed to continue investing in the UAE’s top talents and entrepreneurs through Dtec Ventures. The Fintech industry has been ranked first in the MENA region in terms of VC in the last couple of years. Do you see this trend continuing in the future? Which areas of Fintech will attract the most funding? Yes, we believe the trend will continue with the Fintech industry being among the top sectors in terms of deal activity and funding. Changes in the regulatory environment (e.g. regulatory sandbox, new licenses), the opening of incumbent players and technology advancements like blockchain and AI, have significantly lowered the barriers to entry and allow new entrants to bring innovative solutions to the market. We see great potential for digital services that help to address financial inclusion for underserved segments, providing smart personal finance management solutions, innovative mobile payment solution, efficient money transfer services, or accessible investing. The emergence of Neobanks has started to improve the customer experience and economics to serve consumers and small businesses. Blockchain based solutions are used already to make cross-border transfers cheaper and faster and thereby changing traditional remittance channels. We are also optimistic on the neighboring market Insurtech.
20 DUBAI STARTUP OUTLOOK 2021 ENTREPRENEURSHIP ECOSYSTEM IN DUBAI REGULATIONS As part of the 2020 UAE government restructure, the dedicated position of Minister of State for Entrepreneurship and SMEs was created among three senior CONTINUOUS REGULATORY ministerial positions of the UAE Ministry of ENHANCEMENT SUSTAINING SMES Economy. The minister’s mandate includes Commercial regulation in the UAE designing national initiatives to strengthen is ideal for starts-ups as well as the UAE’s SME sector, promoting established businesses, in keeping entrepreneurship, and developing with the government’s plan to increase and setting the strategic direction of a the private sector’s contribution to the general national policy for the country’s national economy. The UAE government tourism sector. has been continuously developing its wider legal and regulatory framework 100% FOREIGN OWNERSHIP for businesses to ensure alignment with NOW PERMITTED ACROSS international standards. 122 ECONOMIC ACTIVITIES The UAE Ministry of Economy, for The UAE permitted 100% foreign instance, began work on developing a ownership of companies for the first time in regulatory framework for the financing of 2018, up from 49% of a company’s share SMEs in 2018, preparing for the launch of capital. A company or its shareholders an online SME financing platform. In 2019, must satisfy certain requirements before the UAE government introduced incentives greater levels of foreign investment are cancelling or reducing over 1,500 permitted such as minimum capital government service fees by as much requirements, adherence to government as 50% and began granting long-term Emiratization requirements, and type of residency permits to tech startup legal business entity. entrepreneurs and high-earning expats. In July 2019, the government specified This is aimed at addressing the ongoing a total of 122 economic activities across challenges faced by startups and SMEs in 13 sectors that will be eligible for up securing the financing they need to grow to 100% foreign ownership. These their businesses. sectors include administrative services;
Entrepreneurship Ecosystem in Dubai 21 SETTING UP A BUSINESS IN DUBAI TO SET UP IN DUBAI, an entrepreneur needs first to select the business zone and ownership type OWNERS CAN CHOOSE A SUITABLE LEGAL STRUCTURE that best suits the proposed business. If operating FROM ONE OF THE FOLLOWING OPTIONS: outside of one of Dubai’s many free zones, the business owner would first need to register with the General Private Joint Stock Professional Department of Economic Development (DED), which Partnership Company (PJSC) Company will then issue a Dubai business license. Although An arrangement A company whose A company that allows the support of a local sponsor can be helpful in many between two or more shares must be offered up to 100% foreign ways, it is not a mandatory requirement. Neither is partners whereby for public subscription. ownership. However, each of the partners The founders are certain sectors and there a minimum investment requirement for most is jointly liable to obliged to subscribe activities are restricted types of business. the extent of all for a minimum of 20% to either UAE nationals To register the business, the owner must first their assets for the and a maximum of 45% or have an UAE determine exactly which type of business it is and company’s liabilities. of the share capital. national shareholding what legal form it will take. There are more than A PJSC is required to requirement such as Simple Limited have between three the 51% required for a 2,100 business activities available in Dubai, divided Partnership and 15 directors, UAE national. into different classes whether industrial, commer- A company formed by who are elected for cial, professional or tourism related. If the business one or more general Partnership three-year terms. activity does not appear on the government’s list, partners liable for the The chairman and a Limited with the DED can be informed of the activity type via company liabilities majority of the board of Shares (PLS) email. Some activities such as road transport, to the extent of all directors must be UAE A company formed oil, legal, telecommunications, architecture and their assets, and their nationals. by general partners engineering may require approvals from other respective shares. who are jointly liable The limited partners Limited Liability for the company government bodies. are liable only to the Company (LLC) liabilities to the extent A trade name must then be selected and approved extent of their personal A private company of all their shares, and that accurately reflects the nature of the business. contributions. There whose shares are participating partners Once this is done, an Initial Approval Certificate must be at least one not offered to the are liable to the extent can be applied for, which will show that the DED general partner who public, which requires of their capital shares. has no objection to the business being started is liable to the extent 51% of its shares of their separate to be held by UAE Foreign Company and that the next steps to obtaining a business A branch or properties. nationals. However, license may be taken. representative office of profits and losses After this, the entrepreneur should prepare may be distributed a foreign company in agreements and select premises. Depending on disproportionately to the UAE. This company the shareholding ratio. can be owned by a the type of business, this could mean creating and This is the most widely foreign entity, provided signing a Memorandum of Association or Local used commercial entity that a UAE national is Service Agent / Corporate Agent agreement with appointed as the local for companies with a UAE national. partner. a non-UAE national Finally, so long as no additional approvals are element wishing to required, all documents should be submitted, and conduct commercial payments processed. The trade license must be paid activities in Dubai. for within 30 days of receiving a payment voucher. Source: Dubai Chamber
22 DUBAI STARTUP OUTLOOK 2021 KENO ESTABLISHED IN DUBAI, 2017 Keno launched in Dubai in 2017 and received funding from Dtec Ventures in November 2019, following a $150,000 pre-seed capital from 500 Startups. It is a Dubai-based, eco-friendly car wash app that trains FAVORABLE REGULATORY car washers to a high standard and sends them out to clean ENVIRONMENT CREATED customers’ cars rather than customers having to wait in line FOR VENTURE FUNDS at carwashes. It plans to expand first across the UAE (outside Some financial regulators have been Dubai and Abu Dhabi) and then the rest of the GCC. developing regulation to facilitate the offering of alternative funding avenues to SMEs. The Central Bank of the UAE began drafting loan-based crowdfunding platform regulations in September 2019. Meanwhile, the Dubai Financial Services Authority (DFSA) has been working towards a regulatory framework that would allow SMEs to list on a DIFC-based Authorised Market Institution (AMI), such as a stock exchange. This would provide an alternative funding avenue for new and small businesses. DFSA has also taken steps to create a favorable regulatory environment for private equity and venture capital funds, thereby making it easier for startups in Dubai to access funding and further enhancing Dubai’s proposition as a place to do business. For example, DFSA agriculture; art and entertainment; has introduced a risk-proportionate construction; education; healthcare; regulatory framework for managers of hospitality and food; information venture capital funds that exempts them and communication; manufacturing; from base capital or expenditure-based professional, scientific, and technical capital requirements. activities; renewable energy; space; and DIFC, which the DFSA oversees, transport and storage. permits fund managers located both within In Dubai, 100% foreign ownership is and outside the free zones to establish permitted for companies based within funds there through a range of fund its various free zones. There is no limit vehicles including investment companies, on repatriation of profits, and Dubai has partnerships, and trust structures. Fund signed several international agreements managers based within the DIFC can also including bilateral and multilateral treaties, establish and manage funds outside the double tax treaties, and international zone. The center also guarantees 50 years cooperation agreements. of tax-free corporate income and profits. Dubai’s Department of Economic Investors can impose bad leaver Development launched the Dubai Virtual provisions on the founders of the venture Commercial City (VCC) in October or lock-up periods on the transfer of 2019, which grants virtual licenses founders’ shares, although non-compete to entrepreneurs and freelancers provisions are generally enforced in the without the requirement of residence UAE where reasonable. in Dubai. Registering a business in the In 2017, the UAE government emirate through the Virtual Company announced new regulations stipulating that License includes access to a regulated a venture capital fund’s net asset value e-commerce platform — DubaiStore. should be equal to or greater than its risk com — and facilitation to access exposure. Funds must also conduct an banking services. investment review at least once a year.
Entrepreneurship Ecosystem in Dubai 23 SHORTPOINT ESTABLISHED IN DTEC, 2013 ShortPoint is a cutting-edge software-as-a-service intranet design platform, enabling users to easily build intranet sites with no coding requirements. Founded in 2013, ShortPoint was one of the first startups to join Dtec’s incubator, receiving INCUBATOR seed stage investment from Dtec Ventures. It also received funding from Dubai Angel Investors and global venture capital ECOSYSTEM company 500 Startups. In 2015, ShortPoint began working with SAP, one of Dtec’s corporate partners, ultimately fully integrating SAP and Microsoft Sharepoint with ShortPoint technology. NEW REGULATIONS TOWARDS BUILDING DUBAI BUSINESS The company has since been thriving and continues to grow at INCUBATOR NETWORK an exponential rate. Since its inception, ShortPoint’s product Fulfilling its goal to promote innovation, has worked with multinational corporations globally, including Dubai SME introduced ‘Incubators and Microsoft, NASA, Novartis, General Electric, British Petroleum, Business Accelerators’ regulations in Volkswagen & BNP PARIBAS. It has helped companies such as 2018 to support innovative entrepreneurs, McKinsey & Co. to build thousands of SharePoint Intranet Sites. particularly in mentoring and monitoring By 2019, ShortPoint established an international presence with business growth. These regulations provide offices in Dubai, Ukraine, and the USA. a framework for incubators to provide services including the requisite workspace for entrepreneurs in line with the main activity for which the incubator is licensed, as well as consultancy and guidance on project development and support for implementing innovations and applying new technologies in product development. The regulated incubators would also provide specialized training programs and workshops on packages, and events to support new 7 administration, marketing, and finance, in businesses in the food technology, energy, addition to strategic alliances with global water, building materials, transportation, partners and support for development and and waste treatment sectors. international expansion. The largest hub for tech startups is BUSINESS The move paved the way for the Dtec, housing more than 900 tech startups INCUBATORS establishment of a ‘Dubai Business and SMEs in a fully supportive ecosystem. approved by Dubai SME Incubator Network’ (DBIN), which will Also, in5, located within Dubai Internet by the end of 2019. act as a resource to help, encourage, City, is backed by a strong network of and deliver best practices for business venture capitalists and angel investors, while incubator programs in the UAE. This hosting three innovation centers specializing followed the launch of the Dubai Future in media, design, and technology. Dubai Accelerators program in 2016, which Internet City also hosts the annual STEP facilitates partnerships between public Conference, a series of workshops and and private sector organizations and small gatherings that has grown to become startups using the city of Dubai as a the largest tech festival in the Middle East. business testbed. Others include AstroLabs Dubai, Re: Urban Studio, a co-working space which hosts over 100 startups across a and a graduate of Dubai Chamber Emirati range of innovative technologies, and Development Program has become the first TechStars Dubai, the local arm of global licensed incubator by Dubai SME. By the seed accelerator TechStars, which offers end of 2019, Dubai SME had approved prospective startups $20,000 in exchange seven business incubators. The latest, for 6% equity, and $100,000 in the form of approved in December 2019, is Bedayat, a convertible note to be used any way the which was started in cooperation with startup chooses. the Sustainable City in Dubai, where it is Elsewhere, the Mohammed bin Rashid based. It will provide a variety of services, Space Centre, which is home to the UAE’s
24 DUBAI STARTUP OUTLOOK 2021 THE NUMBER OF MIDDLE EAST FINTECH STARTUPS IS PROJECTED TO INCREASE FROM 96 IN National Space Programme, supports the establishment of science and technology 2019 TO 465 BY 2022, SMEs in the private sector. The center was founded in Dubai in 2006 to act WHILE THE VALUE OF as an incubator for space research and innovation. FINTECH INVESTMENTS TECHNOLOGY STARTUPS PLAYING IS EXPECTED TO A LEADING ROLE IN SMART CITY TRANSFORMATION INCREASE EIGHTFOLD The Dubai government is leading efforts to keep the emirate at the forefront of the FROM $287 MILLION Fourth Industrial Revolution with initiatives such as Smart Dubai — its strategy to TO $2.28 BILLION. transform Dubai into a smart city. The Dubai Future Foundation is another initiative, which aims to position Dubai as a leading city of the future and a hub for innovation and technology. The foundation’s strategy rests on five main pillars, including also forged partnership arrangements with designing, understanding, and accelerating other global Fintech hubs such as New York, the future. It aims to develop an integrated London, Paris, and Singapore, while its own platform for designing the future that initiatives, such as FinTech Hive and its $100 attracts innovators and startups to create million Fintech startup fund, are also helping solutions for various challenges facing to propel the sector forward. government departments. FinTech Hive is the MENA region’s first Dtec also provides seed funding and and largest Fintech hub and has, to date, other forms of support through its venture accelerated over 80 startups. It offers capital fund, Dtec Ventures. The fund FinTech, RegTech (regulatory technology), invests in early-stage technology companies Insurtech (insurance technology) and Islamic that are disrupting or enabling traditional Fintech startups access to dedicated industries, particularly in consumer and accelerator programs, mentorship, a enterprise software technology companies. collaborative workspace, and access to the region’s largest financial community, and DIFC DRIVES BOOM IN fintech licenses to get businesses started. FINTECH STARTUPS While the Fintech sector is still in its infancy, The UAE is home to the highest number it holds boundless opportunities and Dubai of Fintech startups and over half of offers the necessary support for new and Fintech investments in the region, owing innovative firms in this space. to government support and initiatives from In 2017, DFSA introduced the Dubai’s free zones. The sector is expected Innovation Testing Licence Programme, to boom in coming years, with the number which allows Fintech startups to develop of Middle East Fintech startups is projected their ideas without being subject to full to increase from 96 in 2019 to 465 by 2022, regulations. The sandbox has attracted while the value of Fintech investments is a wide range of startups from across the expected to increase eightfold from $287 world. These have included firms testing the million to $2.28 billion.16 digitization of Sukuk issuance using smart DIFC continues to attract numerous contracts and the tokenization of equities Fintech startups, offering unique and debt. The program enables firms to test experimental licenses, competitive pricing, Fintech products in and from DIFC subject and collaborative workspaces. DIFC has to various restrictions and modifications.
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