Let's Grow Happiness Together: Lancôme and CDFG celebrate International Women's Day
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Let’s Grow Happiness Together: Lancôme and CDFG celebrate International Women’s Day The ‘Let’s Grow Happiness Together’ pop-up combines beauty with sustainability and commands attention at the outdoor atrium of the CDF Mall CHINA. Lancôme Travel Retail Asia Pacific has partnered with China Duty Free Group (CDFG) to unveil the ‘Let’s Grow Happiness Together’ pop-up at the Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan. The colourful pop-up — which was launched to celebrate International Women’s Day (8 March) — features a sustainable eco-design concept inspired by Lancôme’s ‘Domaine de la Rose’ farm. The installation is located in the outdoor atrium of the CDF Mall and will run until 14 March.
The striking pop-up also marks the debut of Lancôme’s Absolue Soft Cream Refill station
Caring Together for a Happier Tomorrow: The pop-up features two educational retailtainment zones that invites shoppers to learn more about Lancôme’s sustainability initiatives The eco-friendly 20sq m space was developed in line with Lancôme’s global sustainability programme called ‘Caring Together for a Happier Tomorrow.’ The pop-up was made with FSC-certified and recyclable construction materials. Its modular structure can also be easily disassembled for end-of-life recycling. The activation also marks the exclusive debut of the Lancôme Absolue Soft Cream Refill station, which is an innovative refill system that promotes circular economy practices. The ‘Let’s Grow Happiness Together’ pop-up features two interactive and educational retailtainment elements. First, visitors can create their own virtual rose bouquets by scanning a QR code at the ‘Sustainable Table.’ For every virtual bouquet created, Lancôme Travel Retail Asia Pacific has pledged to plant an organic rose at its Domaine de la Rose farm in Grasse, France.
Customers can scan a QR code to generate a virtual bouquet at the pop-up. For every virtual bouquet, Lancôme w plant a real rose at its Domaine de la Rose farm. Guests can also take a virtual bike ride on the ‘Sustainable Energy Bike,’ enjoy scenic views of the Domaine de la Rose farm and learn all about renewable energy production. After completing the two experiential zones, visitors are invited to explore the new Lancôme Absolue Rose Soft Cream refill programme and receive a Lancôme eco gift bag. In addition, visitors are encouraged to join Lancôme’s ‘Caring Together for a Happier Tomorrow’ programme and receive a -10% discount on the Lancôme Absolue Soft Cream & Refill Set at the CDF Mall. To celebrate International Women’s Day, female customers who visited the pop-up from 4 March to 8 March also received a special rose bouquet.
“Together with China Duty Free Group, we are very pleased to celebrate International Women’s Day with such a meaningful event where we combine sustainability with beauty,” commented Lancôme Travel Retail Asia Pacific General Manager Stevie Wong. “We are proud to launch our first refill programme alongside the ‘Caring Together for a Happier Tomorrow’ scheme; it is symbolic to our ambition to grow happiness together,” Wong added. China Duty Free Group Vice President Merchandising Division Terry Chua commented, “On behalf of China Duty Free Group, we are excited to hold this significant International Women’s Day event together with Lancôme Travel Retail Asia Pacific. The gift and promise of a better future is important to us – and it is what Lancôme Travel Retail Asia Pacific continually spearheads. We welcome all travellers and consumers to come and join us in this beautiful event.”
The pop-up’s eco-friendly design was developed using FSC-certified and recyclable materials. It can also be easily disassembled for end-of-life recycling.
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