LE BEAU VELO DE RAVEL - CO-SPONSORING 2022 - RMB
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LE BEAU VELO
DE RAVEL
CO-SPONSORING 2022
PREAMBLE
Offer ground only with public, with respect of the sanitary measures:
• 9 stages of the Beau Vélo de RAVeL
• 9 adapted field events, with public
• Editorial content (TV, radio, web, RS)
Appropriate sanitary measures :
• Limited number of participants (with a minimum attendance of 1,500)
• Pre-booking is mandatory with the possibility of registering on site
• Adaptations of the village according to the sanitary constraints
• Reorganization of the brunch to make it more fluid
• Adapted scenic offer and adjusted exhibitors' village
Format decision date: MARCH 31, 2022
Offer subject to change (version of 31/01/2022)
OFFER WITH PUBLIC
Editorial offering:
• 9 TV programs of 26' on La Une (Sunday at 13:35)
• 9 radio programs of 3 hours on VivaCité (Saturday from 1 to 4 pm)
• 9 radio inserts on VivaCité (5 during the week and 4 on weekends), for a total
of 81 over the season
• Web articles (mobility, tourism, terroir)
• Post RS (specific videos, stories...)
Offer subject to change (version of 31/01/2022)
DESCRIPTION
Every Saturday during the summer, starting June 25, RTBF listeners and viewers can
join a family bike ride on the RAVeL (Réseau Autonome de Voies Lentes) paths.
A global media concept which is declined on :
• Field : 9 events over the summer
• Radio : 9 programs and special sequences
• TV : 9 programs dedicated to the stages and outdoor activities
• Online : Auvio, vivacite.be, social networks
Radio, TV and online promotion
Offer subject to change (version of 31/01/2022)
STEPS 2022
Saturday, June 25 Trooz Vallée de la Vesdre
Saturday, July 2 Fosses la ville
Saturday, July 9 Gouvy – Trois Vierges
Saturday, July 16 Pecq – Spiere Helkijn
Saturday, July 23 Genly commune de Quevy
Saturday, July 30 Woluwé St-Pierre
Saturday, August 6 Popuelles commune de Celles
Saturday, August 13 Aubel
Saturday, August 20 Hotton (Hottolfiades)
Typical Day Schedule (TBC):
09h30-13h00 : Welcome of the participants and brunch
10h00 : Opening of the stands and activities of the BVR village
10h30-12h00 : Animation in the village with a streetband
13h00 : Departure of the cyclists
13h00-16h00 : Live ride on VivaCité
14h15-14h45 : Refreshment stop (tastings, concert)
15h45-17h30 : Live concerts of artists
Day : Games, Kids village, stands,...
Offer subject to change (version of 31/01/2022)
OFFER 2022
DIFFUSION : 9 summer stages
On the radio on VivaCité, live from 1 to 4 pm
• Saturday from 25/06 to 20/08
On television on La Une, around 1:45 pm (after the 1 pm news)
• Sunday from 26/06 to 21/08*
• One morning of the following week
CO-SPONSORING OFFER
Association** via
• Presence on the ground during each stage
• Print communication, RS of RAVeL's Beautiful Bike
• Commercial radio or TV spots broadcasted in a Beau Vélo de RAVeL
context***.
* During the period of the Tour de France: broadcasting before the start of the stage of the Tour
** Subject to the purchase of the main sponsorship by a competing advertiser
*** Reference to the Beau Vélo de RAVeL authorized in commercial spots, subject to prior agreement from Vivacité on the script
Offer subject to change (version of 31/01/2022)
FIELD 2022
Visibilities on each site* (adapted terrain - TBC)
• Banners/calico: 2 on stand/tent
• Space on site: 3m x 3m pagoda
• Sampling on stand (to be determined, in agreement with VivaCité)
• Integration in the visual dressing of the BVR on 2 tarpaulins sound
columns + roll-up in the partner area
• Integration in the visual of the BVR on 1 tarpaulin tent public
• Integration in the visual of the BVR on 1 tarpaulin tent reception
Print communication
• Posters sent to municipalities: logo at the bottom of the poster, with
other partners
• 4.500 walking maps : logo at the bottom of the map, with other
partners
• Press inserts: two publications per week in the weekly press (L'Avenir)
The sponsor is guaranteed sectoral exclusivity in the field.
The production and placement of all visibility is handled by RTBF, at the expense of the sponsor.
*VivaCité reserves the right to develop the land with additional business partners
Offer subject to change (version of 31/01/2022)
ONLINE 2022
Visibility on the vivacite.be website:
• On the “BVR partners" page
ONLINE
From May 2022, presence of BVR content on the site
of VivaCité
You will find all the news of the BVR, the places of the stages,
schedules, interviews with invited artists, films,
photos, comments from participants...
A page dedicated to the partners
Offer subject to change (version of 31/01/2022)
ADVERTISING CAMPAIGN
On the radio
Association via spots broadcast on VivaCité, in a context
and during the period of the RAVeL Beau Vélo (broadcasting
diagram next page)
OR
On télévision
A campaign (reinforcement spots) to be used between 20/06 and
20/08/2022
(Budget breakdown: La Une max. 80% / Tipik min. 20%)
Budget excl. VAT : 41.400,- €
• Deadline for field & print organization : 31/03/2022
• Deadline for airing : 23/5/2022
Commercials are produced by the sponsor.
Booking of radio or TV space with RMB Trading & Revenue.
Scheduling in floating by RMB, 7 days before airing.
Offer subject to change (version of 31/01/2022)
RADIO ADVERTISING PACKAGE
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
06.30 – 07.00 1 1
07.00 – 08.00 1
09.00 – 10.00 1
10.00 – 10.30 1
10.30 – 11.00 1
12.00 – 12.30 1
13.00 – 13.30 1
13.00 – 14.00 1
13.30 – 14.00 1
14.00 – 15.00 1
15.00 – 15.30
15.00 – 16.00 1
16.00 – 16.30 1
16.00 – 1700 1
16.30 – 17.00 1
17.00 – 17.30 1
16 spots per stage week, from 20/06 to 20/08 (max. duration 30'')
Offer subject to change (version of 31/01/2022)GROSS BUDGET
Total Excl. VAT : 41.400 €
Proposal of co-sponsoring Beau Vélo de RAVeL 2022
(Advertising pack and field presence)
Deadline for field & print organization: March 31, 2022
Deadline for airing on radio and TV: 23 May 2022
Offer subject to change (version of 31/01/2022)sales@rmb.be www.rmb.be
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