KIT 2020 2021 - Build Houston Magazine
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20 21
M2020
E D IA
KMEDIA
IT
KIT
PUBLISHED BY
Published By
J O I N S O M E O F H O U ST O N ’ S M O ST S U CC E SS F U L B U S I N E SS E S W H O A D V E R T I S E I N B U I L D H O U S T O N
CONTRACTING, INC.
WE BUILD SUCCESS
(713)-523-6222 | WWW.BUILDHOUSTONONLINE.COM
OVERVIEW
WELCOME TO BUILD HOUSTON MAGAZINE “Andrews Myers has been supporting ABC via
advertising within Build Houston Magazine
Build Houston Magazine is a bi-monthly, full-color, professionally printed magazine created for for many years. It’s a great vehicle for us to
Greater Houston area construction professionals by construction professionals. Build Houston showcase our proven skills in providing legal
features current and original editorial content, providing valuable information related to the counsel, highlighting our longtime partnerships
commercial and industrial construction industry. Our contributing writers are experts in their within Houston’s construction industry and for
fields and cover industry topics related to: supporting a merit-shop association that we’ve
stood hand-in-hand with since our firm was
Industry News founded in 1990. We’ll definitely be supporting
Jobsite Safety Build Houston Magazine for a long, long time.”
Legal News
Business & Finance Cynthia Birdwell
Construction Technology Andrews Myers
Workforce/Employment Issues
19Years
20 Yearsin in Print
Print Readership
Readership
ABOUT BUILD HOUSTON: Build
BH hasHouston hassince
published been2001
in print since 2001. Readership of over 15,000
Readership of over 14,000
22Awards
Awards Online Edition
Online Edition
Recognized byby Society
Recognized Society for
for Marketing
Marketing Professional Issues
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you can
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Services for Design,
Professional Servicesand ABC National
for Design, for
and ABC contentcontent
access at youratfingertips!
your fingertips!
Communication Excellence
National for Communication Excellence
BUILDHOUSTONONLINE.COM | MEDIA KIT 2
READERSHIP
BUILD HOUSTON CIRCULATION
BuildHouston
Build Houston Magazine
Magazine has a mailed
has a 4,772* 5,292* mailed and
distribution distribution andof a
a readership
over 15,000**. Subscriptions are free and provided by the generous
readership of over 14,000**. Subscriptions are free and provided support
of our advertising sponsors. To subscribe to Build Houston Magazine, visit
by the generous support of our advertising sponsors. To subscribe
BuildHoustonOnline.com/Subscribe.
to Build Houston Magazine, visit BuildHoustonOnline.com/Subscribe.
* As of August 2019 mailing
** Average readership of 3 individuals per mailed copy
*As of August 2020 mailing
**Average readership of 3 individuals per mailed copy
REACH DECISION-MAKERS
29%
2,067 General and Specialty Contractors
Took one or more actions after seeing an ad
44%
52%
in Build Houston
70%
1,482 Professional Services Firms Read magazine longer than 30
31%
26% minutes
13%
1,191 Distributors, Manufacturers and Suppliers Hold Corporate/Executive/General
25%
21% Management positions
BUILDHOUSTONONLINE.COM | MEDIA KIT 3
PRINT ADVERTISING RATES
4-COLOR ADVERTISING RATES (PER ISSUE)*
AD SIZE ONE TIME RATE 3X (HALF YEAR) 6X (FULL YEAR)
FULL PAGE $1,500 $1,375 $1,250
2/3 PAGE $1,350 $1,200 $1,050
1/2 PAGE $1,050 $925 $775
1/3 PAGE $925 $775 $650
1/4 PAGE $800 $650 $525
*Reflects ABC Greater Houston Member pricing. Non-members pay 20% additional on all prices.
PREMIUM FEATURES
SUPPLIER SPOTLIGHT
Our Story...
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What Make Us Stand Out
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FRONT COVER FEATURE* SPOTLIGHT
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How We Help Our Customers erataer oviderum rem as mo maios et inisquas remporum
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Magazine front cover and editorial space. 1 page advertisement and editorial space. Call for
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[Corresponding Ad]
We think
CREATIVELY
We stand for
SIMPLICITY information.
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We do amazing And we do it
PROJECTS ON TIME
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at vim.
February / March 2019 BuildHoustonOnline.com | 7
COVER + 1 EDITORIAL PAGE $1,995 SPOTLIGHT (One Page) $1,050
COVER + 2 EDITORIAL PAGES $2,950 SPOTLIGHT (Two Pages) $2,050
GLUED INSERT (CALL FOR DETAILS) $1,850
*Available to ABC Greater Houston General and Specialty Contractor Members Only
Preferred positioning adds 10% to package rate. (Preferred positioning includes inside front cover, inside back cover, back cover, or any other
guaranteed placement requests. Space availability is limited.)
BUILDHOUSTONONLINE.COM | MEDIA KIT 4
PRINT ADVERTISING SPECS
ALL ADVERTISING MUST BE SUBMITTED IN PDF FORMAT
Supply a high-resolution PDF. Ensure all elements of the ad are at 300 dpi in CMYK color format, with all fonts outlined and/or embedded. Files submitted
in Publisher, Word, Excel or PowerPoint will not be accepted. Please submit correctly sized ad material as outlined in this media kit. If artwork is not
provided as described, advertiser will incur a $99 re-design fee.
SUBMIT AD MATERIALS: DESIGN ASSISTANCE:
l.harrell@abchouston.org Additional $99 fee
FULL PAGE 2/3 PAGE HORIZONTAL 2/3 PAGE VERTICAL
TRIM: 7.5”w X 10”t TRIM: 7.5”w X 6.6”t TRIM: 5”w X 10”t
1/2 PAGE HORIZONTAL 1/2 PAGE VERTICAL 1/3 PAGE
TRIM: 7.5”w X 5”t TRIM: 3.75”w X 10”t TRIM: 5”w X 5”t
1/4 PAGE
TRIM: 3.75”w X 5”t
BUILDHOUSTONONLINE.COM | MEDIA KIT 5
DIGITAL MARKETING
Build Houston helps advertisers connect with the
industry’s largest audience of decision-makers.
Build Houston features fresh content posted weekly,
with 20-30 new articles driving readers to the site
each month. It’s mobile friendly with a searchable
archive and easily shareable stories.
Build Houston offers digital marketers the ability to
serve ads and deliver sponsored content to website
visitors. Build your brand and drive traffic to your
website with options including:
• Website Advertising
• Newsletter Advertising
• Sponsored Content
• Social Media
ONLINE TOPICS
BUSINESS The website features a convenient ABC Membership
The latest management trends, finance news, HR policies, insurance, Directory of Contractors, Suppliers, and Associates
marketing tips and advice for construction leadership. in the Greater Houston area. The database is
searchable by company name as well as keywords.
In addition to providing a digital version of
TECHNOLOGY the current issue, Build Houston also features
Expert guidance in technology to boost productivity. advertisers’ links, social media links, and a past
issue reference guide.
WORKFORCE
Labor management, training, education and leadership development.
SAFETY
Learn the latest jobsite safety, risk management, and safety culture.
LEGAL
Legislative and regulatory news, dispute resolution, and contract best
practices.
BUILDHOUSTONONLINE.COM | MEDIA KIT 6
WEBSITE ADVERTISING
RUN OF SITE (ROS) ADS
HEADER AD 728x90
ROS ads are displayed across all Build Houston website categories and
article pages, providing a broad impact for your marketing message.
Artwork is accepted as a high resolution (at least 150 dpi), RGB process,
PDF or JPEG file. Please submit correctly sized ad material as outlined in
this media kit. If artwork is not provided as described, advertiser will incur
a $99 re-design fee.
Up to 6 ads may be served in rotation in all ROS positions.
Ads are displayed on all pages of the website.
SIDE AD
300x250
RUN-OF-SITE AD RATES*
AD SIZE SIZE 1 MONTH 6 MONTHS 12 MONTHS
HEADER AD 728x90 $300 $1,350 $1,800
SIDE AD 300x250 $125 $600 $900
*Reflects ABC Greater Houston Member pricing. Non-members pay 20% additional on all pricing.
BUILDHOUSTONONLINE.COM | MEDIA KIT 7
2020 EDITORIAL
2021 EDITORIAL CALENDAR
CALENDAR
Issue Date Editorial Feature Materials Due
FEBRUARY/
FEBRUARY/MARCH People Feature: Predictions fromHasConstruction Industry Leaders
Workforce Feature: How Construction Changed Post-Coronavirus January
Jan. 9 7
MARCH
2020 2021
APRIL/MAY
APRIL/MAY2020
2021
Safety Feature: The Importance of a Disaster Plan
March
Mar. 54
Business Feature: Creating a Unique Client Experience
JUNE/JULY
JUNE/JULY2020
2021
Business Feature:
Technology Construction
Feature: How Marketing
Technology Has Changedand
in theHow
Past It Impacts
Year You
May
ABC Membership
ABC Membership Directory & Construction
Directory ResourceResource
& Construction Guide Guide May 76
AUGUST/
AUGUST/SEPTEMBER Workforce Feature: Workforce Development, Construction Careers and
SEPTEMBER 2021 GrowthFeature:
Safety Preparing Your Employees for an Emergency July
July 21
2020 in the Industry
OCTOBER/
OCTOBER/ Technology Feature: The Latest Technology Trends and What September
Sept. 3 2
NOVEMBER
NOVEMBER 2021
2020
People Feature: Utlizing Your Best Resource: Your People
Contractors Need to Know About the Future
DECEMBER
DECEMBER 2021/ Outlook
2020/
Outlook Feature: A Local and Statewide Analysis of the Anticipated Construction
Feature: A Local and Statewide Analysis of the Anticipated
JANUARY 2022
Market in 2022 and Beyond November
Nov. 5 4
JANUARY 2021 Construction
ABC Membership Market in 2021
Directory and BeyondResource Guide
& Construction
ABC Membership Directory & Construction Resource Guide
BUILDHOUSTONONLINE.COM | MEDIA KIT 8
CONTACT
EDITORIAL
JENNIFER WOODRUFF LAUREN HARRELL
Executive Editor Associate Editor
(832) 389-5102 (832) 389-5114
j.woodruff@abchouston.org l.harrell@abchouston.org
ADVERTISING SALES GRAPHIC DESIGN AD MATERIALS
JANICE PETERS DAVID MEDINA l.harrell@abchouston.org
Advertising Sales Manager Graphic Design Specialist
(832) 389-5104 (832) 389-5105
j.peters@abchouston.org d.medina@abchouston.org
GENERAL QUESTIONS/ABC MEMBERSHIP
(713) 523-6222
BUILDHOUSTONONLINE.COM | MEDIA KIT 9
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