Kevin Ham Economic Development Director January 2020

Kevin Ham
Economic Development Director
January 2020

About the City of Vista

               The City of Vista

  – Incorporated in 1963
  – 19 square miles
  – 7 miles from the Pacific Ocean
  – 30 Park and Recreation Facilities

Vista Residents

•103,381 Population •48,000 Jobs
•34 Median Age      •32,269 Housing Units
 – 26% Millennials
 – 18% Generation X •$78,948 Average
 – 16% Boomers       Household Income
  – 16% Alpha
  – 15% Generation Z
  – 9% Silent

Business Stats – 7,903 Businesses
Business Park          Retail and Service
• 900+ National &      • 4,187 retail and
  International          service businesses
  Businesses
• Spanning across
  1600 acres of land
• 14m+ square feet
• 21k+ employees

Employment by Sector

Employment Changes 2011-2016

Top 5 manufacturing industries within Vista are;

1.   Computer & Electronic Prod Mfg (3,267),
2.   Machinery Manufacturing (1,678),
3.   Fabricated Metal Product Manufacturing (1,201),
4.   Transportation Equipment Manufacturing (833),
5.   Miscellaneous Manufacturing (615).

Completed Projects
Housing
Downtown
Retail/Industrial
Breweries

Housing
                                 215 Vista Village
                                 41 units
                                 For rent

Paseo Pointe

Affordable Housing - 325 S Santa Fe                  710 Breeze Hill
69 Units – For rent                                  88 units – For rent

Downtown Vista

Coworking / Office Space

                     Located at 969 S Santa Fe
                     11,800 Sq. Ft. 2-Story Medical Office Building

Breweries, Distilleries & Vineyards
Currently there are 22 (23)
breweries, one meadery, two
wineries, one hard kombucha
taproom, and three distilleries in
Vista, with several more breweries
and distilleries set to come online
soon.

Retail/Industrial

                                       401 W Vista Way

                    1400 E Vista Way

Retail/Industrial

                    Keystone Industrial Park
                    77,860 square feet of manufacturing,
                    warehouse & distribution space with 7 suites
                    available ranging from 5,090 – 18,040 sq. ft.

Projects in Progress
Housing
Downtown
Business Park

Upcoming Planning Projects Map
      https://gis.cityofvista.com/planningprojects
                Sierra Townhomes

Housing
                             Sierra Townhomes

      1375 S Santa Fe
      60 units – For sale

                                           MONARCH AT BUENA VISTA

                            751 E Vista Way
1309 N Santa Fe             179 units – 11 units at 80% AMI – For rent
305 units – For rent

Housing
                                Verano at Skyline by D.R. Horton

                                 San Marcos Blvd/Palomar Airport Road
                                 191 Units – For sale

The Grove
                                                         Enclave at Delpy’s Corner

    Senior Affordable Housing
    815 Civic Center Dr           150 Foothill
    81 units - For rent           124 Units – For sale

Creative Thinking

Ayres Hotel

  2100 Radiance Way
  103 Rooms

Booze Brothers Event Space

                             Located at 306 S Santa Fe
                             8,200 sq. ft. event space

Mixed Use
                                           The Rylan

Five-story mixed use development with two stories of
underground parking located at 100 Main
14,880 sq. ft. retail space on the first level
126 apartment units on floors two through five

Other Projects

 S Melrose Storage
 110JK sq. ft.

                     1100 E Vista Way
                     111,614 sq.

Other Projects

                          Amazon Fulfillment Center
                          Located on Business Park Drive
                          220,000 square feet

            1310 E Vista Way

Paseo Santa Fe

Paseo Santa Fe, encompasses the S. Santa Fe Avenue corridor between Vista
Village Drive and Civic Center Drive. The City's vision is to fill the area with
retail/shops/restaurants topped with living spaces to revitalize the downtown
area. Construction is taking place in three phases with an estimated cost to
the City of $30 million. The City also received $10 million in grants for the
Paseo Santa Fe Street Project.

Paseo Santa Fe Road Construction Project
                The streetscape improvements included the complete
                makeover of this segment of S. Santa Fe Avenue, including
                below ground improvements such as new water, sewer, and
                storm drain lines between Main Street and Ocean View Drive.
                The visible improvements included placing overhead
                utility lines underground, narrowing the road from four lanes to
                two lanes, constructing new sidewalks; installing streetlights
                and street furnishings; installing a gateway arch sign; and
                constructing Vista's first roundabout at Eucalyptus Avenue

                                 Estimated date of completion:
                                      Phase I – April 2019
                                  Phase II – Late Spring 2020
                                  Phase III – November 2020

Future Projects
Housing
Downtown
Business Park

Housing
Terracina Lofts

                                                                           Civic Center Villas
Vista Village Dr. and Terracina           Civic Center Dr. between Crescent/Ocean View
Way - 10 units – For rent                 10 units – For rent

Solutions for Change

                                  W California Ave
                                  33 new residential units, 36 rehabilitated units, 60
                                  emergency shelter beds and a 12,000 sq. ft.
                                  empowerment center – For rent

Housing
Laurel Creek Condominiums

                                 Sycamore & Watson
Grapevine Rd and Date St         Sycamore Ave and Watson Way
68 units – For sale              56 units – For sale
 Artist Village

                            Affordable Housing located at S Santa Fe
                            and Guajome
                            60 unit mixed use development – For rent

Terrace Lofts

Located at the corner of S Santa Fe Ave. and Terrace Dr.
42 units – For rent

Hotels
                                      Will be located on S Melrose
                                      128 Rooms

 Will be located on Shadowridge Dr.
 120 rooms

2142 Industrial Court

2142 Industrial Court

Sunroad Plaza

Sunroad Plaza

Other Economic
Development Projects
CVBID Grant Program
Opportunity Zones
Economic Development Strategic Plan
Exclusive Negotiation Agreement – AVO Playhouse
Pala Vista Park
Collaboration with Outside Inside Agencies
Innovate 78 Rebrand

CVBID Grant Program
                      260 Businesses located in BID
                      $45K in grants awarded for events

Opportunity Zones
                    Opportunity Zones are
                    specific geographic
                    locations, within the
                    United States and its
                    territories, where
                    investors can decrease,
                    defer, and in some
                    instances, completely
                    eliminate taxes on
                    capital gains when they
                    invest in a property,
                    business or business
                    asset inside the
                    Opportunity Zone via a
                    Qualified Opportunity
                    Fund.
                    http://bit.ly/VistaOpZone

Economic Development Strategic Plan

The City of Vista is undertaking a new Economic Development
Strategic Planning effort.

AVO PLAYHOUSE

                The City has entered into an
                Exclusive Negotiation
                Agreement (ENA) with JCG
                Developers with the possibility
                of converting the AVO
                Playhouse into a music and
                live entertainment venue.

                This project will potentially
                create a regional attraction that
                will further enhance the vitality
                of the Historic Downtown.

Pala Vista Park

                  The goal of this project is to develop
                  the space into a small community park
                  to meet the recreational needs of the
                  community and to provide a welcoming
                  entryway into the city.

                  The City has partnered with ASR
                  Landscape Architecture to design the
                  new park site.

Pala Vista Park Site Plans

Innovate78 Rebrand
Collaboration: Innovate78 was created in a spirit of collaboration, and this
remains the driving force behind the partnership.

Shared success: Innovate78 is an authentic partnership with the goal of
fostering success for businesses who call North County home.

Support all stages: Innovate78 supports businesses, so they can focus on
their business.

Regional advocate: Innovate78 is the public-facing brand that promotes
North County as a thriving economic region, as well as the economic
development activities in its partner cities.

Quality of life connection: North County is known for its balanced quality of
life, and Innovate78 works to keep this a reality.

Coordination w/ Other Agencies

Questions?

                Questions & Answers

Kevin J. Ham, CEcD, HLM
Director of Economic Development
City of Vista
200 Civic Center Drive
Vista, California 92084
Direct Line: 760-643-5244
Cell – 760-809-6782
E-Mail: kham@cityofvista.com
Web Site: www.cityofvista.com/business
Join me on LinkedIn https://www.linkedin.com/in/kevinham/