INVESTOR PRESENTATION - Q1 2021 21 APRIL 2021 - Nelly Group
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
INVESTOR
PRESENTATION
Q1 2021
21 APRIL 2021
Join our community
of a fab-loving generation
We are building a company that shall generate sustainable and
attractive returns. A key fundamental for this is our loved
community powered brand – enabling high frequency, low
cost of sales and appealing margins.
Kristina Lukes John Afzelius, CFA
CEO CFO
investorrelations@nellygroup.com
www.nellygroup.com
An integral part of the
young woman’s everyday life
Founded in 2004 in Borås
Built through influencer marketing
A community of Nordic consumers
We empower femininity and make her feel fab
First quarter 2021 highlights
SEK 27m Warehouse
Strong
Net Revenue Operating Automation
Inventory
Growth Result Progressing
Turnover
Improvement Well
Q1 2021 Income statement
Net revenue increased 3.0%,
5.5% in local currencies
SEK 13m gross margin (SEK million) Q1 20 Q1 21
improvement Net revenue 303 312
SEK 15m lower costs through the Gross profit 124 136 +13
Nelly business and due to Borås Gross margin 40.9% 43.7%
integration of Group functions
Fulfilment and distribution cost -63 -54 +9
SEK 6m marketing spend Marketing cost -26 -32 -6
increased due to new initiatives Admin and other operating cost -77 -65 +12
and higher performance
Operating profit or loss -43 -15 +27
marketing costs
Operating margin -14.1% -4.8%
SEK 27m EBIT increase due to
higher efficiency, focus on the
Nordics and lower return rate
Q1 2021 – Other Highlights
• First deliveries from new warehouse expected
early Q3
Warehouse Project
• SEK 35m annual cost improvement targeted
Update
• SEK 110m capex and SEK 35-45m project costs
expected
• Turnover on in-season stock nearly doubled
Strong Inventory • Inventory down 28% YoY
Turnover • Focus on outgoing season stock levels continues
to support margins and return on capital
• SEK 185m cash position in seasonally cash
draining quarter
Solid Cash Position and
• High inventory turnover supportive of cash
Sound Balance Sheet
generation
• Low volumes of Q4 returns received
Nelly – A Platform for Inspiration
Nelly today: A leading Nordic fashion experience
THE HUB NELLY NLY MAN
Situated in the Swedish heart of Inspirational head to toe look The group also consists of the Brand
E-Commerce and Fashion NLYman, targeting the growing
Borås Mix of Own Brands, must have online Men’s segment
brands & Co-Labs
2021 new automated high-capacity
warehouse Worn by icons / by customers
in ”her channels”
Sold through own inspirational
platforms and B2B presence
This is how we utilize our platform and expand our business
Zalando
NELLY
B2B
NELLY.COM
NLY MAN
An engaging community
Our community based platform
enables short time-to-market
on all emerging trends 1.3 M
FOLLOWERS ON
SOCIAL MEDIA
19% 1.2 M
OF TARGET
ACTIVE
GROUP VISIT
CUSTOMERS
US WEEKLY
2.7 M
ORDERSHair
Beauty
Jewelry
Fashion This is Denise,
she shops 18 times a year
for her appearance
Fashion
Bag
Fashion
Intimate
Nails Phone
caseEncourage her to always feel fab
with a head-to-toe look
– and needs beyond fashion
Our strategy
for growth
Accessories
Nails/
Hair
Lashes
Beauty
Intimate
Fashion
Flamboyant Flamboyant
fun 15% fun 15%
Always Always
look fab feel fab
Party
focus
Fashion market Fashion market Feel fab market
Low frequency needs catering High frequency needs catering High frequency made possible by
catering all her appearance needs
Kantar SIFONelly is a large brand in the mind of
the young Nordic fashionista
Market Mental
share share
Nelly market share: ~4% Nelly mental share: Sizewise close
to H&M and Zalando
Market share: Meniga card data Sweden 2020
Mental share: Meniga NEPA consumer tracking SE 2020Celebrating every day – life is a party At work / Day off Hanging out Get together studying Chillin’ BFF time Making dinner Walk the dog
Introducing a new high-capacity automated warehouse
• 35 000 sqm, opens summer 2021
• Located in e-com center Borås
• Standardized automation system (AutoStore)
Cost efficiency Time to customer Improved environmental Room for growth
footprintShaping a sound and sustainable Nelly, with her
Empower Respect Fair &
femininity the planet Equal
60% female representation Reduction of emission by Improved transparency
in Board of Directors and 46% in own operations through public list of suppliers
Executive ManagementBoard of Directors
Josephine Salenstedt
Maj-Louise Pizzelli Board Director
Board Director
Louise Nylén
Board Director
Mathias Pedersen
Chairman of the Board
Stina Westerstad
Board Director
Christoffer Häggblom
Board DirectorJohn Afzelius
Andreas Drougge CFO
CTO
Stefan Svensson
COO
Therese Knutsson Mimi Darin
CHRO CCO
Maria Segergren Kristina Lukes
CAO CEO
Executive
ManagementThanks!
You can also read
