Investing in Audiences - About the ABC
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Investing in Audiences
We are the
independent source
of Australian
conversations,
culture and stories.
Credit: Lachlan Dempsey
For
generations
of Australians,
the ABC has
been a part of
their daily life.
We tell the nation’s story and help Australians understand
their place in the world. We connect Australians wherever
they live and bring them together around the moments that
matter. We are the place where unique Australian stories are
created, and where young and old alike can be inspired and
delighted by the arts, music and the wonders of science.
Today, the ABC offers more quality and distinctive content,
across more platforms than ever before.
Credit: Billy Pasco
About
The ABC is Australia’s largest public Digital services including ABC
broadcaster. It operates independently iview, Streaming, ABC NEWS and
under a Charter approved by Parliament Current Affairs online, ABC Open,
the ABC
and is funded by the Federal Government abc.net.au and podcasts.
on behalf of the public.
The ABC is Australia’s largest The ABC employs around 4,000
creative organisation, collaborating people who operate from 56
and supporting the independent locations around Australia.
creative community.
The ABC operates 6 national TV The ABC projects Australia’s culture
channels: ABC, ABC Comedy, ABC ME, and identity overseas through
ABC KIDS, ABC NEWS and ABC HD. international services including Radio
Australia and Australia Plus.
4 national radio networks, 8 capital city The ABC is rated by audiences
radio stations, 54 local radio stations as Australia’s most trusted and
and 7 digital radio channels. credible media organisation.
The ABC reaches more than 20 million Australians a month.
Credit: Play School behind the scenes
Investing in
Audiences:
Our Focus
Programs that matter to you
We are committed to creating content that reflects our charter values and delivering
the services audiences expect from us, while also finding new and innovative ways
to tell stories.
The programs you want when you want them
Exceeding the expectations of our audience is an important priority. By
understanding where they live and how they seek our services we can make it easier
for audiences to discover more of what the ABC offers - across TV, radio, websites,
podcasts, apps and social media.
Ensuring a creative environment for better programs
Our people are our greatest asset. By developing the best creative environment for our
teams, our audiences will receive more of the high-quality programming they expect.
Programs that reach and engage with more Australians
Audiences have access to more information and entertainment than ever before. The
ABC will use innovative ways to connect with all Australians, including both loyal
audiences and new audiences, to remain relevant into the future.
Credit: Q&A
Quality
Iconic, high quality programs such as Gardening Australia,
Landline, Catalyst, Four Corners, and Conversations
with Richard Fidler that have always entertained,
educated and informed.
Distinctive
New programs Stargazing, War on Waste, Pine Gap and
You Can’t Ask That and podcasts such as Trace and Ladies,
We Need to Talk distinguish the ABC in a crowded market.
Back Roads and ABC Classic FM, among others, continue
to provide distinctive content for audiences.
Independent
The most independent voices and programs offering
analysis, expertise and clarity such as Fran Kelly, Barrie
Cassidy, Antony Green, Alan Kohler and Patricia Karvelas,
Committed to
AM, PM, Insiders and The Drum.
Trusted
the Core and More than 80% of Australians trust the ABC, with accurate
news, impactful investigative journalism and specialist
content across science and health, arts and education,
Embracing the New including ABC News, 730, Behind the News (BTN), RN, and
many more.
Australian
We are committed to creating content that The ABC provides audiences with uniquely Australian
reflects our charter values and delivering the content in a media landscape saturated with choices
from around the globe. Gruen, Utopia, Shaun Micallef’s
services audiences expect from us, while also Mad As Hell, triple j unearthed and a new generation of
finding new and innovative ways to tell stories breakthrough comedians, musicians and entertainers.
Credit: ABC ME2017 Highlights
• War on Waste mobilised the nation reaching an audience of 3.7m on live
broadcast and ABC iview.
• Podcast services investment increased by 1m.
• Daily investigative & specialist journalism services broadened to
become the largest in Australia.
• Specialist science, education and arts programming
received a 2.9m investment in the form of journalists, producers and program
makers working across TV, radio and online.
• Regional Connecting Communities Program launched
funding 80 reporters and resourcing for increased local news, weather
and live coverage.
• Australia Wide launched providing a 25-minute national current affairs
radio program providing rural & regional audiences with a greater voice in
national conversations.
• ABC listen app launched sparking 212,000 downloads since launch.
• ABC COMEDY launched in December 2017 providing a platform to
showcase emerging Australian comedic talent.
• Stargazing Live event & related content reached an audience of 2.7m and
enabled the discovery of a four-planet solar system.
• Catalyst program series return providing audiences informed, new
developments in science and health.
Credit: War on WasteOur content in 2018
The ABC will continue its commitment
to Australian children by championing
their voices and showcasing their
stories through a slate of diverse and
inclusive programming across ABC ME
and ABC KIDS.
Credit: Grace Beside MeOur content in 2018
The most trusted news, the most
independent voices, the same
uncompromising pursuit of the public
interest. And in 2018 we will enhance our
commitment to Australian democracy
with greater political coverage across
Television, News and Online.
Credit: Four CornersOur content in 2018
The ABC has it covered in 2018 with a
variety of new programming across all
genres, more Australian premieres, and
the return of audience favourites.
Credit: Get Krack’nOur content in 2018
Across the arts, science and education,
ABC informs, entertains and educates
like no other.
Credit: CatalystOur content in 2018
Live events
New Year’s Eve, Australia Day,
Australian of the Year, ANZAC Day,
and the 2018 Invictus Games offer
audiences the opportunity to
connect with national conversations
and celebrations.
Credit: Canberra Australia
Day firework ©Salty DingoOur content in 2018
Wherever you live, the ABC will
provide local news and weather
information, coverage of issues and
community debate that will connect
you both locally and nationally.
Credit: Back RoadsOur content in 2018
Community
We will continue to build strong
and trusted relationships with all
communities. 78% of people believe
the ABC reflects the cultural diversity
of the Australian community.
Credit: triple j at Splendor in
the Grass ©Dave KanOur content in 2018
Digital
We will make it easier for you to
stay informed and entertained by
improving access to our content
anywhere, anytime.
Credit: iview / William IvenYou can also read
