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AUSTRALIAN FINANCIAL NEWS

MEDIA KIT / 2021
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 ABOUT US
Australian Financial News (AFN) is an Aussie-Sino
business-focused, Chinese-language international
daily news platform based in Sydney.

Along with daily news review on both website and
mobile WeChat account. AFN hosts and provides
discussion panels and business conferences associ-
ated with real estate, wealth management, tax strate-
gies, etc.

AFN becomes an essential daily read for executive
decision makers, sophisticated investors and those
who promote national prosperity.
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                                                                             MAIN BUSINESS
                                                                             Australian Financial News is a knowledge-based information
                                                                             service platform, providing audiences with professional
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                                                                             report contents, including:
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                                                                                 Real-Estate Reports
                                                                                 Australian Stock Market Analysis
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                                                                             Through the unique business and finance database, AFN
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AFN
THINK-TANK
The AFN think-tank is led by prominent
Australian leaders in political, business
and legal professional. They provide
subscribers the most comprehensive          WARWICK SMITH                             CRAIG EMERSON                               JANE LIU
and in depth analysis in Australian fi-
                                            Mr.Smith is Se nior Ma na ging Di-        Dr.Cra ig Eme rson is an emi nent           J ane Li u i s a s eni or cons ul t ant of
nancil market. It is the solid foundation   re c tor a nd Cha irma n for Austra lia   e c onomist with 35 ye a r s ’ ex peri -    t he t op i nt ernat i onal l aw f i rm
for an exlusive high quality article in     a nd Ne w Z e a la nd B a nking Group     e nc e in p olitic s a nd publ i c s er-    H onghu (B i rd & B i rd), ex pert i s ed
                                            Limite d (NSW a nd ACT); Cha ir-          vic e s. He is now Ma na gi ng D i rec -    i n corporat e l aw. S he has f i f t een
Australian’s finance and econmics.          ma n, ANZ China . He is Cha irma n,       tor of Eme rson Ec ono mi cs P t y          y ears ’ ex peri ence i n i nt ernat i on-
                                            Ad visory Boa rd of Austra lia n Ca p-    Ltd , p rovid ing p rofe ss i onal s er -   al i nv es t ment and f i nanci ng cor -
                                            ita l Eq uity, whic h hold s d ive rse    vic e s to the b usine ss communi t y .     porat e res t ruct i on and corporat e
                                            inte re sts in b roa d c a sting, c on-                                               gov ernance. Li u i s al s o a cl os e
                                            stuc tion ma c hine ry a nd inve st-                                                  part ner of a l arge number of C hi -
                                            me nt a c ross Austra lia a nd Asia .                                                 nes e ent erpri s es t o carry out
                                            He a lso se rve s on a numb e r of                                                    ov ers eas i nv es t ment proj ect s .
                                            B oa rd s in Austra lia a nd China .
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                                                                      OUR INFLUENCE

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AFN WECHAT READER                                                                                                                    Male
                                                                                                                                                       Female
                                                                                                                                                       42%

H ig h- e nd/ Loya l/High-Conver s ion                                                                                                   58%

                                                                                               60 years old                 13%

                                                                                                                0       20               40      60
Single Artic le For w a rd R a te :                        26% +
Single Artic le C l i c k R a te :                         30% +
O rigin a l Article H i gh C l i c k R a te :              60% +                              Young Prof essionals / Small Bu s in es s Own ers / Ov ers ea In v es tors
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                                                                                                                             GEOGRAPHICAL DISTRIBUTION

AFN WEBSITE BASIC DATA
                                                                                                                                                            Others
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                                                                                                                                   Adelaide

      
                                                                                                                                     14.2%

                                                                                                                             
                                                                                                                                                     AUSTRALIA            Sydney
                                                                                                                                                                          51.9%

Daily Ne ws A r t icl e Vi e w s   M o n t h l y U ni q ue IP Vi ews

       
                                                                                                                                       Melbourne
                                                                                                                                           23.6%

                                                                                                                                                          Others
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Daily A c t iv e Us e rs           Av e ra g e Mont hl y Vi ews                                                                           Shenzhen
                                                                                                                                              9.9%

                                                                                                                                                                         Shanghai
                                                                                                                                                                         33%
25
                                    ̩
                                                                                     
                                                                                                                                                                                    
20                                                                                                                                                         CHINA
                                                                                                                                     Beijing
15                                                                                                                                    20.9%

10                                                 . Browse                               
 5                                                 Vi si tors                              
 0                                                 Ave .Browsi n g Ti me        
                                                   Published Articles         
                                                                                                                                                             Guangzhou
                                                                                                                                                               30.8%
      3
  16 3
  10 3
  04 2
  27 2
  21 2
  15 2

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    /0
    /0
    /0
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MEDIA KIT / 2021 www.afndaily.com.au
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AFN SERVICE
AFN gained the recognition of readers and
established its outstanding reputation among
the Australia Chinese financial media with the
best attitude.

AFN WeChat official platform attracted tens
of thousands of followers since establishing,
and still growing with a remarkable rate.
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2017
                                            AFN EVENT REVIEW
Sino-Australia Families Fortune Office
Roundtable Forum

2018

Breaking Through the Ice Australia’s Real
Estate Market
Conference on Tax Strategies for the
High-net-worth Individuals
Age Pension-How Much You Can Get?
How does CRS impact High-net-worth in-
dividuals?
Sydney International Money Fair

2019

Planning to Win-2019 Australian Real
Estate Forum
Sydney Career Expo
Sino-Australasian Entrepreneurs Summit

AFN Awards Gala Dinner


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