INTERNATIONAL CELEBRITY NETWORKS ROLE DESCRIPTION: SOFTWARE DEVELOPER JANUARY 2022 - ICN UK | Unit 2b, Stoney House, 26-30 Stoney Street ...

INTERNATIONAL CELEBRITY NETWORKS

              ROLE DESCRIPTION:
             SOFTWARE DEVELOPER
                JANUARY 2022

ICN UK | Unit 2b, Stoney House, 26-30 Stoney Street, Nottingham, NG1 1LL

JOB DESCRIPTION

                    PHP Web & iOS/Android Apps Developer Role

About the Company
ICN has been headquartered in Nottingham’s Creative Quarter since the summer of 2013,
and currently has a team of 7 employees, a number it is planning to increase this to 11 during
the first half of 2022. There are five parts to ICN: ICN Apps, ICN Media, ICN Productions, ICN
SQUID and Platform Metis.

The 5 areas can function as separate disciplines while also helping and cross fertilising each
other. Employees can find themselves working across all 5 areas at different times to varying
levels, applying their levels of specialisation and knowledge as they are required.

ICN Apps
ICN Apps have received 15 accreditations on Apple iTunes, Google Play and Windows
Marketplace, two of its Apps have featured in the Sunday Times ‘Top 500 Apps in the World’
list, as well as numerous award nominations. ICN Apps has published products aimed at
American, Indian and Chinese consumers as well as for a UK audience. ICN has an App
ready for publication on iOS ITunes called ‘Boxing Buddy’. This is designed to be part of a
‘second screen sports’ App series, and is being used as a prototype to secure funding for
marketing scalability. It will be published once elite boxing launches again. ICN has also just
launched a digital media platform for model agencies called Platform Metis, which focuses
on SEO, social media, web support, video and Apps again.
www.icn-apps.com

ICN Media
ICN Media started a digital marketing agency in September 2017 and now has over 35
clients, 12 of which are on retainer. The client list includes the likes of Helly Hansen and
Nottingham Forest FC, and ICN now wants to expand its team with very specific job roles so
that each member of the team has a clear role/responsibility, a ‘specialism’ going forward.
ICN Media has 17 digital products to offer clients, and the company has also just invested in
upgrading state of the art kit such as new software, upgraded hardware, new lights, mics
and cameras, including a drone camera to help enhance the quality of its offering to clients.
Clients on retainer will invariably use 4-5 regularly of the 17 regularly, and others episodically.
A lot more insight can be gained by looking at the website:
www.icn-media.com

ICN Productions
ICN Productions is a specialist recently founded off shoot of ICN Media. ICN began
producing video with the David Gandy Style Guide App in 2010 and now has hundreds of
published hours of content across a range of ICN and third party client projects. In 2021, ICN
invested in a whole range of new kit, including drone technology, and ICN Productions
enables the company to compete for specialist video production projects, rather than simply
be perceived as ‘an agency with a camera’. The website for ICN Productions will be
launched shortly.

               ICN UK | Unit 2b, Stoney House, 26-30 Stoney Street, Nottingham, NG1 1LL

www.icn-productions.com

ICN SQUID
ICN SQUID was started in 2015 – although only really now in 2021 is it becoming a publicly
facing part of the ICN brand. SQUID stands for ‘Searchable Queryable User Information
Database’ and it helps ICN and client brands understand the effectiveness of their digital
marketing. It looks at both customer acquisition costs and effectiveness and customer
loyalty/lifetime value. On the basic level, SQUID enables clients to see a dashboard of their
Digital Media activity in real time in one place (Google Analytics, SEMrush SEO data, Social
Media information) and then uses ‘assignation algorithms’ to establish the most likely source
of each new user of an App install, new subscriber or visitor and looks at how frequently they
return and what they do/spend on each platform. The algorithms get better/more accurate
with more data and more learnings and examples going through them.
www.icn-squid.com

Platform Metis
Platform Metis is a digital media service platform for modelling agencies, offering SEO, social
media, web design and support, videography and, of course, Apps. Metis was launched in
Q3 2021, and puts together specialist knowledge of that industry sector garnered from 3
highly successful Apps and other digital ventures over the past decade. We are already
working with model agency clients based in European countries and also have active
discussion swith agencies based in North & South America, Asia and Africa as we go into
2022.
www.platform-metis.com

The Team
ICN’s CEO is a former magazine publishing director and website publisher, and spent 20
years working for media companies in London (as well as stints in Europe and the US) before
taking investment in ICN and agreeing to expand the business. ICN has employees who are
graduates from Nottingham Trent, the University of Nottingham, De Montfort University and
the University of Loughborough.

Job Role, Purpose, Duties, Output, Process & Future Plan

ICN has a packed schedule of deliverables in 2022 from a product and technical
development. This includes the release of 3 different Apps in its Sports Buddy series (iOS,
Android and ideally tablet versions), major planned upgrades to its proprietary technology
(ICN SQUID, including algorithm AI work), development of Apps and web templates for its
Platform Metis product, and onboarding and facilitation of clients, expected to be across 2
or possibly even 3 continents.

So short term, there is the opportunity for the successful candidate to gain experience across
multiple web environments, learn about complex SEO delivery, work on multi platform App
developments, and play a significant role in proprietary software development projects.

Job Duties

               ICN UK | Unit 2b, Stoney House, 26-30 Stoney Street, Nottingham, NG1 1LL

•   Working directly with product managers to conceptualise, build, test and deploy
        products and our own proprietary software ICN SQUID.
    •   Supporting websites – ICN Media looks after a range of different websites and sites
        have a quarterly quality control check on 3 different browsers, with corrections and
        updates made, as well as anything ad hoc that crops up between tests.
    •   Delivering SEO site health and page speed performance - as part of a team of 3,
        looking after the back end (CSS/Java side) of a website to ensure strong SEO Health
        scores. Each site ICN looks after is tested every Monday for SEO site health and any
        corrections made as part of a framework of constant quality control.
    •   Updating, repairing, modifying and developing existing software and generic
        applications.
    •   Keep up to date on the latest industry trends in mobile and web technologies.

Training
    • Relevant training necessary will be provided to support the job role and your
        activities, but this is very much a ‘learning on the job’ role, with mentoring and
        technical expertise also available and to hand.
    • Our team are highly skilled and will give you all the right knowledge to start producing
        valuable work.

Reporting & Key Interfaces

This role reports to the CEO.

Hours
• 37.5 hours per week. A weekly schedule of hours is somewhat flexible and can be
   agreed with the CEO.

Salary
• A starting salary of between £18k & £24k. negotiable depending on knowledge and
    experience. This will then be reviewed every 4 months, rather than every year, as ICN
    believes that young people develop fast, and this deserves to be recognised and
    rewarded.
• Depending on wider progress with the business, Share Options in ICN will be made
    available as a reward for loyalty once an employee has been with the company for 2
    years.

Start Date
• ASAP

Skills, qualifications & cultural fit

Given the platforms you would be working with on these projects, a degree in computer
science would be preferred, as would evidence of working on app or web development
projects. In addition, evidence of the following would be helpful:

High-level Programming languages (Web development):

                 ICN UK | Unit 2b, Stoney House, 26-30 Stoney Street, Nottingham, NG1 1LL

-   PHP
   -   HTML
   -   JavaScript

Low-level Programming languages (App development):

   -   Java
   -   Objective C

Knowledge in machine learning / Artificial Intelligence would be useful. Also, knowledge in
data science would be beneficial.

Experience in Linux would be good as well, as that usually indicates they are more
experienced with programming, computers and reading documentation. Programming
requires a lot of researching and so does using Linux so the ability to use Linux suggests they
would be more capable for the role. Also, our webserver runs on Linux so it would also be
useful in that sense.

We are looking for a candidate with a keen interest in both Web and App Development.
Someone who wants to expand on their experience and expertise with the aid of a well
structured team but also bring forth their own ideas and showcase them. Someone who has
a strong ability in problem solving and ability to pitch multiple solutions to their manager, to
seek guidance on the best solution, not someone who brings forth a problem and awaits for
the solution.

ICN is looking for hunger, a desire to do more than ‘just enough’, to want to help make
something ‘excellent’, a pro-active nature but a team player too. ICN has an ambitious and
exciting business plan, with good investors. There is more than enough scope for someone to
become a valued member of the team with the associated rewards and status without it
being about the individual! ICN is looking to see if the right long term team can built through
a possible internship starting point, and ICN will then invest in the right people.

Next steps
• Email Geoff Baker, ICN CEO gb@icn-media.com detailing the job title of the role you are
   interested in (we are currently hiring across 3 roles), you CV & contact details, and a short
   cover note as to why you are interested in the role.
• Geoff will then contact ALL respondents with an answer on whether ICN would like to
   move forwards – though please note that all applications will be acknowledged and ICN
   are enormously grateful for your time taken to read more about the company and on
   the application process.

               ICN UK | Unit 2b, Stoney House, 26-30 Stoney Street, Nottingham, NG1 1LL