Interim Results Presentation - August 2021 2021 - Jiumaojiu
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2021 Interim Results Presentation August 2021
Disclaimer
This Results Announcement Presentation is for the purpose of your reference only. It is not the intention to provide,
and you may not rely on these materials as providing, a complete or comprehensive analysis of the Company's
financial or trading position or prospects. The information and opinions contained in this document are provided as at
the date hereof and are subject to change without notice.
Nothing contained herein or therein is, or shall be relied upon as, a promise or representation, whether as to the past
or the future and no reliance, in whole or in part, should be placed on the fairness, accuracy, truthfulness,
completeness or correctness of the information contained herein, whether written or oral. Further, nothing in this
document should be construed as constituting legal, business, tax or financial advice.
No representation or warranty, expressed or implied, is made as to, and no reliance should be placed on, the
fairness, accuracy, truthfulness, completeness or correctness of, the information or opinions contained herein. None
of the Company nor any of their respective holding companies, subsidiaries, associated undertakings, controlling
persons or affiliates, nor any of their respective directors, officers, partners, employees, agents, advisers or
representatives shall have any liability whatsoever (in negligence or otherwise) for any loss howsoever arising,
whether directly or indirectly, from any use, reliance or distribution of this document or its contents or otherwise
arising in connection with this document.
1
Contents
Chapter
Company Overview P. 03
1
Chapter
Review of Key Business Objectives P. 07
2
Chapter
2021 Interim Financial Review P. 14
3
Chapter
Advocate to Social Responsibilities P. 22
4
2
Chapter 1
Company Overview
3
The Group’s Recent Key Milestones
Depth
Highly standardized business model enables rapid growth
Experienced management team that welcomes and values creativity
Stringent food safety and quality control
Well-developed supply chain to support our nationwide expansion
text……
Success Rapid
Restaurant Width
factors Expansion
August 2020
Song Chongqing March 2021
January 2020 Acquired land to
Hot Pot Factory
Listed on HKEx construct
commenced
9922.HK National Supply
operations
Chain Center
July 2020 August 2021
October 2020 300 Tai Er stores
Commenced
200 Tai Er stores Lai Meili Grilled Fish
cooperation to
breed bass commenced operations
To date
4
Leading Chinese cuisine restaurant
brand manager and operator
✓ Unique and authentic brand
Jiumaojiu International Holdings positioning
Limited (“Our Group” or “Company”)
is a leading Chinese cuisine ✓ Reducing internal competition
between brands
restaurant brand manager and
operator in China, fully devoted to ✓ Outperformed in sub-segments
offer high quality food and dining through differentiation
experience, in different sub-
segments within the Chinese cuisine ✓ Embrace innovation through
trial and error
industry.
393+26 Restaurants 100+ Shopping Malls
As of June 30th, 2021，our Group Our Group has partnered with more than
operated 393 restaurants and 100 shopping malls for over five years.
managed 26 franchised restaurants.
70+1 Cities 16 Million+ Fans
Our restaurant network covered 70 The number of subscribers of our
cities in China and 1 city overseas. official WeChat accounts reached
over 16 million.
5
Multi-Brand Restaurant Network Coverage
As of June 30th, 2021, we had Western China
419 restaurants. Southern China
Central and Eastern China
Northern China
Western China
Tai Er
Chongqing 3 Inner
Mongolia Liaoning
Gansu 1 (1) Beijing (2) Northern China
Ningxia 1 (15) Tianjin
Hebei Tai Er Double Eggs
Inner Mongolia 1 (4)
Shanxi (1) Shandong
Shaanxi 5 Gansu (1) Beijing 20 -
(3)
Sichuan 3 (1) Shaanxi Henan Jiangsu Hebei 1 -
Yunnan 5
(5) (3) Anhui (15) Tianjin 5 1(2)
Hubei Shanghai
Guizhou 2 Sichuan Chongqing(
(6)
(6) (31) Shanxi 1 -
(4) 3) Zhejiang
Subtotal 21 Jiangxi Liaoning 4 -
Hunan (13)
Guizhou (3) Subtotal 31 1
(1) (4) Fujian
Yunnan
(10)
(4) Guangxi Other region
Central and Eastern China
(3)
Guangdong Tai Er
Tai Er Macau (215)
Hainan (1) Canada 1
Shanghai 35 (25)
Anhui 7
Fujian 12 Southern China
Henan 3 Cooking “Song”
Double
Hubei 8 Jiu Mao Jiu Tai Er Spicy Uncle Chef Hot-Pot
Eggs
Kebab Factory
Hunan 4
36(1)
Jiangsu 22 Guangdong 79 94 1 1 2
Jiangxi 5 Hainan 12 13 - - - 1
Shandong 8 Guangxi - 3 - - - -
Zhejiang 18
Subtotal 122
Macau - 1 - - - -
Subtotal 91 111 36 1 1 3 6
Note:
(1) The 36 Double Eggs restaurants comprise 11 self-operated and 25 franchised Double Eggs restaurants
(2) All of these Double Eggs restaurants are franchised restaurants
Chapter 2
Review of
Key Business Objectives
7
Group’s Key Objectives –
Iterate our People, Organizational Development
Continue to attract and recruit
senior management personnel
Recruit and Appoint Gen Y to
management positions
Build Corporate Management
Ladder
8
Group’s Key Objectives –
Building Comprehensive Supply Chain
Bass Traceability System Tai Er Agri-Lab
Tai Er Agri-Lab 2021 first half Lab tests for each batch
performance of Bass prior to delivery
for use
Tested 20+ times by
government
Traceability Completed Satisfactory：270 batches
Results Lab Tests
Traced 30+ batches of Bass for 349
Satisfactory Unsatisfactory：79 batches
batches
Currently 60+ batches of Bass
undergoing traceability tests
9IT SYSTEM – IT Integration
As of June 30, 2021, Front End Solutions are developed internally.
Front End
Mobile Integrated Food Delivery In-store
POS Online Retail
Ordering Payments Platform Pickup
Business Operations Platform Data Pool
Marketing Mid-Platform
Stock Order Big Data
Management
CRM
Management Data services
Analysis
Customer
Payment Center Surveys
Service
Bonus Points Coupons and Promotional
Business Customer
Program Vouchers campaigns Intelligence Profile Analysis
Software
Supply Chain Data Center
Development
Ordering Warehouse Procurement Production Logistics
Back End
Human Resource
Accounting and Finance Training Program
Management
Fixed Assets Management OA System Project Management
10Tai Er – Skills Sharpening，Stable Expansion
Monitor rental costs
when entering new locations
Improve Business Operations
by Paying Attention to the
Finer Details
Mitigate Food Safety
Concerns by Placing
Greater Emphasis on
Fish Breeding
11Tai Er continues to expand nationwide
Fill Empty Districts, Enter New Cities, continue to Tap Down into Lower Tier Cities
Provinces entered into from
commencement to 2018
Provinces entered into during
2019
Provinces entered into
Liaoning since 2020
Inner Mongolia Beijing
Tianjin
Ningxia Shanxi Hebei
Shandong
Gansu
Shaa Henan
nxi Jiangsu
Sichuan Hubei Anhui Shanghai
Chongqing
Zhejiang
Jiangxi
Hunan
Guizhou Fujian
Yunnan
Guangxi Guangdong
Macau
Hainan
12“Song” – From 0 to 1, or from 1 to N?
From delicious to constantly
delicious
Develop Standards, Team
Building
More experimenting from
choosing locations to
renovation
13Chapter 3
2021 Interim
Financial Review
14Financial Overview
Adjusted Net Profit（1）and
Revenue and Revenue Growth Net Profit and Net Profit Margin Adjusted Net Profit Margin
（RMB in million） （RMB in million） （RMB in million）
208
205
116
2,021
102
10.3%
9.4%
1,237 8.2% 10.1%
950
-9.3% -12.1%
-89
-115
2019 H1 2020 H1 2021 H1 2019 H1 2020 H1 2021 H1 2019 H1 2020 H1 2021 H1
Jiu Mao Jiu Tai Er Others Net Profit Net Profit Margin Adjusted Net Profit
Adjusted Net Profit Margin
Note：(1) Adjusted net profit =Net Profit + equity settled share-based payment expenses + listing expenses - interest income on subscription monies received 15
from initial public offeringJiu Mao Jiu
Revenue Store-level operating profit and operating profit margin
(RMB in million) (RMB in million)
683
15%
382 18%
267 25% 122 8%
85%
-17% 30
24%
75% -46
76%
2019 H1 2020 H1 2021 H1
2019 H1 2020 H1 2021 H1
Restaurant Revenue Delivery revenue
Seat turnover rate Number of restaurants
149
2.3 105
1.8 91
1.3
2019 H1 2020 H1 2021 H1 20190630 20200630 20210630
16Tai Er
太二收入
Revenue Store-level operating profit and operating profit margin
(RMB in million) (RMB in million)
23%
375
1,603
13%
672 87%
538 27%
23%
147
100% 77%
77% 11%
76
2019 H1 2020 H1 2021 H1
Restaurant Revenue Delivery revenue 2019 H1 2020 H1 2021 H1
Seat turnover rate Number of restaurants
286
161
4.9
3.7 91
3.4
2019 H1 2020 H1 2021 H1 20190630 20200630 20210630
17Business Overview
Steady average spending per customer Same store sales of different brands
(RMB） (%）
79
77
75
70 69
61
59
56
-2%
-20%
2021 H1 vs 2019 H1
Jiu Mao Jiu Tai Er Number of same store
2019 H1 2020 H1 2021 H1 Note: (1) The comparison was made between the same-store audited
sales revenue in the first half of 2019 and that of 2021, where the
number of operating days exceeded 150 days.
Jiu Mao Jiu Tai Er (2) Affected by the COVID-19 pandemic, no same store sales in
the first half of 2020 are available for comparation.
18Breakdown of Operating Expenses
Raw materials and consumables used Staff costs Rental and related expenses（1）
506
39.2% 751 34.5%
35.2%
37.2%
25.9%
25.0%
320 327
435
13.5%
372
10.2% 10.5%
212
126 128
2019 H1 2020 H1 2021 H1 2019 H1 2020 H1 2021 H1 2019 H1 2020 H1 2021 H1
19
Note：(1) Depreciation of right-of-use assets + Other rentals and related expensesTurnover Days Analysis
Inventory turnover days Trade debtors turnover days Trade payables turnover days
(Days) (Days) (Days)
46.4
29.7
3.2
2.8
32.5 32.7
16.7
13.8
1.5
2019 H1 2020 H1 2021 H1 2019 H1 2020 H1 2021 H1 2019 H1 2020 H1 2021 H1
20Cash Flow Analysis
Operating Cash Flow Capital Expenditure
(RMB in million) (RMB in million)
378
23.5%
160
18.1% 18.7% 7.3% 7.9%
291
4.9%
172
69
61
2019 H1 2020 H1 2021 H1 2019 H1 2020 H1 2021 H1
Operating Cash Flow % of Revenue Capital Expenditure % of Revenue 21Chapter 4
Advocate to
Social
Responsibilities
22Advocate to Social Responsibilities
Our Understanding：
Not the traditional style of public welfare, but to
Create Value through our Commercial Activities.
Reflecting value from our Corporate Strategies,
Business Development and Resource Allocation,
allowing the Company to simultaneously achieve
Sustainable Growth and Devoting more to the
Society. This should lead to a Win-Win situation.
23Advocate to Social Responsibilities –
Fish Breeding
Breed
Fish with
heart
Setup Food Safety
Benchmarks
Stable Quality
Government
support Better Cost Efficiency
Quality
Fish
Benefit
Society
24Advocate to Social Responsibilities –
Cat Food for Stray Cats
Use
unutilized fish
meat and
bones to
produce Cat
Food
Potential Stray Cats
market Charitable
demand events
Tai Er
Brand
Reputation
25Advocate to Social Responsibilities –
Help Clean Up rather than waste time on mobile phones
Tai Er
Brand
Values
Like- 10 million+
minded
people Fans
Cleanup
the City
Activity
26THANK YOU
27You can also read
