INFORMATION PACK - GS1 Singapore
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INFORMATION PACK
SYNOPSIS For a long time, product, service, and business information was only available to the sellers. This gave the seller the upper hand in their interactions with buyers. Today, the connected customer is in the driver’s seat and plays a pivotal role in shaping business strategy. Customers expect consistent and high-value in-person and digital experiences. They don’t care if building these experiences is hard or requires a complex, multifunction approach from across the business. THEY WANT IMMEDIATE VALUE AND WILL GO ELSEWHERE IF THE BUSINESS CAN’T PROVIDE IT. On the other hand, businesses are struggling to meet the demands of today's connected customers. From marketing, to transacting, to the fulfilment until the product(s) are finally delivered to the customer. However, many businesses are unaware that there they may have access to critical data. Data that they can leverage to better target and serve their customers especially in the digital approach and manage their supply chain process in a smarter manner. This forum aims to share knowledge delivered by experts on understanding the market and business dynamics in the today's connected world. Information accurate as of: 19 July 2018 Confidential
TARGET AUDIENCE
This forum is specially tailored for retailers, e-tailers, brand owners, FMCG sales
distributors and supply chain service providers.
Target job designation:
Management, Marketing managers, Supply Chain managers, Operations
managers, IT managers
GS1 Singapore Members
Retail
Food & Beverage
Manufacturing
Healthcare
Education/Institutions
IT & New Technology
Consumer Electronics
Transport & Logistics
Others
Finance
GS1 Singapore Member Demographics (2009 members as of April 2018)
Information accurate as of: 19 July 2018 Confidential
PROGRAMME
Time Topic
12:30 p.m. to 1:30 p.m. Registration
1:30 p.m. to 1:40 p.m. Opening Address by ECR Singapore Co-Chair
Mr Alain Ong, CEO Pokka International
1:40 p.m. to 2:00 p.m. Keynote Address
It’s the Connected Consumer that Rules the Connected Marketplace
Mr Seah Kian Peng, CEO, NTUC Fairprice Co-operative
2:00 p.m. to 2:20 p.m. Tech Media Sharing
Keeping Up with the Customer - Creating Customer Loyalty Through
Data Analytics
Ms Catherine Candano, Head, Data Platforms, SEA
Google Analytics 360 Suite
2:20 p.m. to 2:45 p.m. Consumer Mobile App
How engaging with your connected customer can influence purchase
behavior?
Mr Gennady Volchek, CEO, shping™ Singapore Pte Ltd
2:45 p.m. to 3:10 p.m. Supply Chain
How optimising supply chain can drive better customer experience
Ms Janet Chong, Customer Manager, OpenText
3:10 p.m. to 3:40 p.m. Tea-break and exhibition
3:40 p.m. to 4:00 p.m. Internet of Things
Thinking inside the Box
Mr Diomedes Kastanis, Head of IoT, Singtel Group Enterprise
4:00 p.m. to 4:20 p.m. Case Eurosparen:
How FrieslandCampina successfully connects to and engages with 1.3
million consumers in the Netherlands
Mr Luc Wong, Head of E-Commerce, FrieslandCampina Singapore
4:20 p.m. to 4:40 p.m. Digital Content Creation & Management
The Growing Importance of Trusted Data in Content Marketing
Mr Andy Siow, Manager, Technical Services & Operations
Information accurate as of: 19 July 2018 Confidential
Time Topic
4:40 p.m. to 5:15 p.m. Panel Discussion
How Brand Owners, Suppliers and Retailers can Revolutionise their
businesses by Understanding the Customer through data analytics
5:15 p.m. to 5:20 pm Presentation of Lucky Draw Gift by Shping
Presentation of Tokens of Appreciation for Speakers
5:20 p.m. to 5:30 p.m. Closing by ECR Singapore Council Co-chair
Mr Tng Ah Yiam Deputy CEO, Singapore (Merchandising), NTUC Fairprice
5:30 p.m. NETWORKING SESSION @ FairPrice Clubhouse
Information accurate as of: 19 July 2018 Confidential
KEYNOTE SPEAKER
MR SEAH KIAN PENG
Chief Executive Officer
NTUC FairPrice Co-operative Limited
Mr Seah Kian Peng is the Chief Executive Officer of NTUC Fairprice Co-operative
Limited.
Mr Seah joined NTUC FairPrice in January 2001 as the Chief Operating Officer.
Working with the team, he has transformed FairPrice into a multi-format retailer,
increased its market share and social impact significantly and strengthened its
brand equity. FairPrice group has a current chain of over 360 stores, employing
over 10,000 staff with an annual turnover of over S$3.4 billion. FairPrice was
recently rated by Interbrand as the most valuable retail brand in South-East Asia
and the 6th top retail brand in Asia Pacific.
Mr Seah is also a Member of Parliament. First elected in May 2006, he was re-
elected in May 2011 and again in September 2015.
Mr Seah did his undergraduate studies in Australia under the Colombo Plan
Scholarship. He is a Fellow of the Chartered Institute of Marketing and also a
Fellow of the Singapore Institute of Directors. He is the Chairman of the Harvard
Business School Club of Singapore. Prior to joining NTUC Fairprice, he has
garnered work experience in both the public and private sector.
Mr Seah is active on the community front. He is Chairman of the Marine Parade
Leadership Foundation, and sits on the board of Singapore Centre for Social
Enterprises, Centre for Fathering, Singapore Olympic Foundation and National
Parks Board.
Mr Seah is also a board director of The Consumer Goods Forum, a global
industry network that brings together the CEOs and senior management of
some 400 retailers, manufacturers and service providers across 70 countries.
Information accurate as of: 19 July 2018 Confidential
FEATURED SPEAKERS
MS CATHERINE CANDANO
Head, Data Platforms, SEA
Google Analytics 360 Suite
Ms Catherine Candano is Head of Data Analytics Southeast Asia, Data Platforms
at Google Asia Pacific. At Google since 2011, Ms Catherine specializes in data-
driven growth through personalization & user experience, consulting with key
executive analytics partners across 9 markets in the region.
Her latest work on data-driven web/app user experience has most recently been
published in Information Management Resources Association's latest book on
Web Design and Development: Concepts, Methodologies, Tools and
Applications.
The past eight years before Google include product management roles in a
leading SEA telecom company's mobile broadband business, as well as digital
outreach development across 40+ Asian countries with the United Nations.
Information accurate as of: 19 July 2018 Confidential
MR GENNADY VOLCHEK
Founder & CEO
shpingTM Singapore Pte Ltd
Entrepreneur, Mr Gennady Volchek was born in the USSR and moved to
Australia as a child with his parents. An innovator at heart, he has successfully
built and sold a number of businesses throughout his career. At 18 years old, he
became a publisher of ethnic newspapers in Australia.
Mr Gennady also started a telecommunications company – a pioneer of VOIP
technology at the time, as well as a Satellite Pay TV business in Australia and
New Zealand. Since 2012, Mr Gennady has been the founder and CEO of
Authenticateit (trading as Shping) – a first of its kind, blockchain-based,
product-traceability, shopper marketing and rewards ecosystem.
Information accurate as of: 19 July 2018 Confidential
MR LUC WONG-LUN-HING
Head of E-Commerce
FrieslandCampina Singapore
At FrieslandCampina since 2011, Mr Luc Wong has experience in Digital
marketing & CRM, Digital innovation and E-commerce. He recently moved from
the Netherlands to Singapore and has the mission to grow e-commerce business
for the brands Friso and Dutch Lady.
Previously, Mr Luc was responsible for the Innovation strategy of Eurosparen
(1,3 mln members), the largest digital FMCG owned media platform in the
Netherlands. The platform won the Award “Best Loyalty Program of the Year –
Food Retail” (The Loyalty Magazine Awards 2018, London): “An impressive
example of loyalty within the FMCG sector, in which the consumer is engaged
through various unique channels and this dominant FMCG player builds a
personal relationship across multiple brands". Moreover, Mr Luc worked on
Cross Border E-commerce for Friso in China.
FrieslandCampina is one of the world’s largest dairy co-operatives (Annual
Revenue: 19,3 billion SGD). Every day FrieslandCampina provides millions of
consumers all over the world with food that is rich in valuable nutrients from
milk supplies.
Information accurate as of: 19 July 2018 Confidential
MR ANDY SIOW
Manager, Technical Services & Operations
GS1 Singapore Ltd
Mr Andy Siow brings with him more than 10 years of experience in areas of GS1
Global Standards, Automatic Identification & Data Capture (AIDC) Technology,
Traceability Systems and Technical Solutions.
Consistent with his accumulated experiences, he has worked closely with
businesses and solution providers to successfully implement Standards-enabled
solutions and systems to help companies improve business operational
efficiencies and supply chain processes.
Mr Siow is also an active participant in standards development, participating
extensively both locally and globally, and takes special interest in topics such as
Transport & Logistic and Food Traceability.
Information accurate as of: 19 July 2018 ConfidentialMR DIOMEDES KASTANIS
Head of IoT
Singtel
Mr Diomedes Kastanis, is the Head of Internet of Things (IoT) for Singtel
and drives all IoT-related businesses for Group Enterprise and Consumer
Singapore. Prior to this, Mr Diomedes led the technology and innovation
group for Ericsson in Silicon Valley around AI, AR, crypto, protocol
evolution and service orchestration.
Mr Diomedes is also contributing towards the top universities
collaboration; industry thought leadership and advanced technology
incubations. He is an advisor to several forums and startups and holds
several publications and patents.
Information accurate as of: 19 July 2018 ConfidentialMS JANET CHONG
Customer Manager
OpenText (Asia) Pte Ltd
Ms Janet Chong is currently the Customer Manager at OpenText, handling
strategic accounts in Asia.
She brings in more than 15 years of experience in Digital Transformation,
particularly in Supply Chain, helping companies to define strategy in the
automation of Procure-to-pay and Order-to-cash processes. She has worked
with companies to realise and achieve business objectives via B2B solutions in
managing the complexities of supply chain integration and optimization.
Prior to OpenText, Janet has a Master of Logistics (Supply Chain) from Curtin
University and has been in the Procurement and Order Planning role for more
than 5 years in the manufacturing industry before joining CrimsonLogic as a
Business Development Manager for trade solutions.
She can be connected via LinkedIn: https://sg.linkedin.com/in/janetchongmk
Information accurate as of: 19 July 2018 ConfidentialECR CEO FORUM 2017 – POST EVENT
The Efficient Consumer Response Singapore (ECR Singapore) Council presented the
ECR Singapore CEO Forum 2017 – Future Value Chain for the Connected
Marketplace on 6 July 2017. Organised by GS1 Singapore, a centre of excellence of
the Singapore Manufacturing Federation, the forum saw a successful turnout of over
170 attendees who are largely brand owners, manufacturers, suppliers and
delegates from across the region.
With almost half the Singapore population of
consumers acknowledging they were Omni-
Channel shoppers – consumers who browse for
information online before purchasing through
online and offline retail channels – it is imperative
that businesses innovate to engage the evolving
buying patterns and expectations of consumers.
Mr. Douglas Foo, President of Singapore
Manufacturing Federation (SMF), who delivered
the keynote address, stressed that the crux of the
matter is how to go about connecting with customers to seize the opportunities in
this digital age.
“SMF has been advocating innovation-led productivity as well as value creation. The
objective is not merely changing for the sake of changing, but for a business to
remain relevant and sustainable in an increasingly competitive environment with
many disruptive business models. As such, innovation-led productivity begins at the
core of a business where the business model is constantly reviewed to stay relevant
and grow. This is what we termed as Business Model Innovation or BMI,” said Mr.
Foo.
The forum also went into detail on new consumerism, the influence of the digital
shopping landscape on brand owners and how to use technology to maximise
inventory efficiency.
“I think it is very interesting to understand
the impact on how consumers use
technology for web roaming. This will
help us make decisions like what are the
items that can be browsed offline and
bought online. Such information can be
applied to our marketing strategies or
further fine-tune our e-commerce
platform,” said Ms. Pauline Liow, Senior
HR & Administration Manager at Pokka
International Pte Ltd.
Information accurate as of: 19 July 2018 ConfidentialAnother company that already has its business on the e-commerce platform is Carlsberg Singapore Pte Ltd. Mr Daniel Chua, Head of Human Resources & Corporate Affairs from Carlsberg Singapore said, “This seminar provides a platform to get some ideas on leveraging on the methodologies and mindsets of the emerging e-commerce business. Coming from Human Resources, it gives me a better idea on what type of people to source for or even develop internally so that we can ride on this e-commerce wave as a business strategy. However, everyone is doing the same thing so our challenge now is how to differentiate ourselves from our competitors.” From Left: Mr Samson Wong, Managing Director, Asia Pacific Breweries; Chairman, GS1 Singapore Limited Mr Elvin Too, Chief of Omni-channel Officer and General Manager, FairPrice Online, NTUC Fairprice Co- operative Pte Ltd Mr Amit Vidyasagar, Solution Engineer APAC, Data Systems International (DSI) Holdings Pte Ltd Mr Gennady Volchek, Founder & CEO, Authenticateit Pty Ltd Mr Tng Ah Yiam. Deputy CEO (Merchandising) NTUC Fairprice Co-operative Pte Ltd; Co-chair ECR Singapore Council Mr Alain Ong, CEO, Pokka International Pte Ltd; Co-chair ECR Singapore Council Mr Liew Wai Leong, CEO, GS1 Singapore Limited Ms Laetitia Wong, Country Manager, Euromonitor International; Mr Alaap Tatwawadi, Business Lead, FMCG, Retail & Foods, Google Asia Pacific Pte Ltd; Mr Steven Sim, Head of Business Development, Commercial Sales, Singapore Post Limited Information accurate as of: 19 July 2018 Confidential
About
What is ECR?
• ECR is a strategy to remove unnecessary cost from the distribution
system and to make it more responsive to consumer demand.
• ECR requires distributors & suppliers to focus jointly on the efficiency of
1
the total supply chain, 2
rather than the efficiency of the individual 3
components.
• ECR aims to increase consumer choice, satisfaction and service.
• At the same time, ECR aims to achieve a reduction of total costs,
inventories and physical assets.
ECR History
• Started in 1980's in USA, where Wal-Mart was recognised as the father of
ECR
Why ECR?
4
• In the early 1980s, the North American 5
continent was hit by a deep
recession. Consumer expenditures were declining.
• ECR had successfully pulled the retail sector of the USA out of the
recession in the early 1990s.
ECR Asia Pacific
• ECR has now been established in China, Hong Kong, India, Japan, Malaysia,
Singapore, South Korea and Thailand
ECR Singapore
• ECR Singapore is a private sector initiative comprising of suppliers,
manufacturers, distributors and retailers.
• ECR Singapore is open to all companies
6 in the grocery and fast moving 7
consumer goods sector.
Objectives of ECR Singapore
• Improve consumer choice, satisfaction and service
• Achieve a reduction of total costs, inventories and physical assets.
• Remove unnecessary cost from the distribution system and make it more
responsive to consumer demand
• Network with ECR organisations in USA, Europe and Asia
Information accurate as of: 19 July 2018 ConfidentialECR Singapore Council Members Information accurate as of: 19 July 2018 Confidential
CONTACT KAREN CHOY (MS) Direct: +65 6826 3089 Email: karen.choy@gs1.org.sg Information accurate as of: 19 July 2018 Confidential
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