ENTRY KIT Final entries/nominations deadline extended: 2359hrs, Friday, 1 February 2019
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ENTRY KIT
Final entries/nominations deadline extended: 2359hrs, Friday, 1 February 2019
ForPRISM
enquiries,
Awardsplease contact us at admin@iprs.org.sg.Guidelines & Details
What is PRISM? Eligibility
PRISM stands for “Public Relations in the Service The Awards are open to all private, public and
of Mankind”. The Institute of Public Relations of “not-for-profit” organisations; tertiary institutions;
Singapore (IPRS) introduced the PRISM Awards and individuals, organisations and corporations
in 1987 to recognise and reward excellence in who are based in Singapore, or where the work
Public Relations (PR) and Communication in performed was demonstrably and primarily
Singapore and the region. done in Singapore.
The PRISM Awards are presented to encourage Qualifying Period
and recognise creativity and originality and to
promote the best application of PR and All entries/nominations for the Award categories
Communication practices across all sectors of involving PR or Communication campaigns,
the economy – commercial, government and programmes or projects, must have been
in the “not-for-profit” sectors. executed between 1 January 2017 and 31
December 2018.
Aim of the Awards
The PRISM Awards are presented to Final Close of Entries/Nominations Extended
organisations and individuals in recognition of
2359hrs, Friday, 1 February 2019.
their outstanding contributions and
achievements in the practice of PR and
Communication so as to raise the level of
professionalism in the PR industry.
The PRISM Awards are part of IPRS’ ongoing
goal of enhancing the standard of PR practice
in Singapore and the region through the
recognition of best effort.
1Guidelines & Details
Entry Rules & Guidelines • If an entry is for a project on behalf • Entries will only be accepted by the
of a client, a statement from the client IPRS Secretariat upon receipt of
The following are the rules and guidelines of the consenting to the nomination for the cheque payment of the Nomination
PRISM Awards 2019. Failure to comply with these project must be enclosed. Fee. Cheques are to be made
rules and guidelines will lead to a payable to the “Institute of Public
disqualification of the entry. • Entries to be submitted either in:
Relations of Singapore”.
1. Hardcopy
• Any organisation or individual may o Mail/Courier to:
• All entries and entry fees are
enter a maximum of three Institute of Public Relations of Singapore
43A South Bridge Road, #02-02, non-returnable and non-refundable.
entries/nominations in each category. Singapore 058677
• The decision of the Judges and
• Entries are to be on a single A4 page OR the IPRS Council is final. No
(minimum: 11pt font) addressing three correspondence or appeals will be
areas: 2. Softcopy entertained.
o Summary and scope of the o Email to: prism@iprs.org.sg
project that is subject of Please adhere to the following • IPRS reserves the right to retain and
nomination (i.e. Why did you do formats: use the entries for educational and
what you did?) other purposes, including publicity.
o What did you do and how did - Documents
you do it? File size: Less than 5MB
File formats: .doc, .ppt, .pdf • Award winners will be required to assist
o Share the outcomes. the PRISM Awards 2019 Organising
- Pictures/Photographs (At least Committee in providing the necessary
• Entries must be accompanied by up 300dpi,RGB) materials and information for publicity
to three attachments to show File size: Less than 5MB and educational purposes.
evidence of the outcomes. File formats: .jpg, .png, .gif
• Entrants will assume full responsibility
• Entries must be accompanied by a - Audio for the authenticity and accuracy of
one to two-minute video or three to File size: Less than 5MB information and contents provided,
five pages PowerPoint slides used to File formats: .mp3 and for obtaining any consent for
showcase the entry if awarded. publication of the projects, if selected.
- Videos
File size: Less than 25MB
File formats: .mov, .mpeg2, .wmv,
.mpeg, .mp4, .mpg
2Guidelines & Details
Fees Payable Payment Methods Upon successful bank transfer payment, please
email prism@iprs.org.sg (cc: finance@iprs.org.sg)
• Award Nomination Fee • Cheque a scanned copy of the bank transfer slip, clearly
All cheques should be made payable to stating the entry of invoice numbers that the
1st Entry/Nomination - $250 “Institute of Public Relations of Singapore”. payment is for.
2nd to 4th Entries/Nominations - $200 Please attach it to the print out of your
(IPRS Member) confirmation email and send it to:
1st Entry/Nomination - $300 Re: PRISM Awards 2019
2nd to 4th Entries/Nominations - $250 Attention: Lennette Koh
(Non-Member) Institute of Public Relations of Singapore
43A South Bridge Road, #02-02
Singapore 058677
DEADLINE EXTENSION Tel:(+65) 6534 1841/6236 2903
Final submission of entries/nominations by
2359hrs, Friday, 1 February 2019. • Bank transfer
For this option, you will have to bear ALL
(For 5th entries/nominations onwards - Free bank charges related to this transaction.
for both Members and Non-Members.) Please do indicate this to the bank clearly
when making the transfer.
Name of Account:
Institute of Public Relations of Singapore
Bank Address:
80 Raffles Place, UOB Plaza 1, #08-00,
Singapore 048624
Bank Code: 7375
Branch Code: 001
Account Number: 101-316-919-0
SWIFT Code: UOVBSGSG
3Guidelines & Details
Judging Gala Presentation Night Enquiries
• All submissions will be judged on their The PRISM Awards 2019 will be presented on Kindly contact the IPRS Secretariat at
concept and planning, execution, Thursday, 7 March 2019. admin@iprs.org.sg or 6534 1841.
outcomes and other factors as listed under
each individual Award category. Watch out for more details at www.iprs.org.sg.
• The Panel of Judges will comprise senior PR
& Communication practitioners, leading PR Sponsorship and Table Bookings
and Communication academics, senior
For more information on sponsorship
media representatives, and IPRS Council
opportunities and table bookings, kindly
Members.
contact:
• Judges reserve the right to move an entry
Lennette Koh
between the different Award categories if it
Manager
was deemed to be unsuitable for the
Institute of Public Relations of Singapore
category that the entry had been entered
Tel: 6236 2903/9739 9042
for in the first instance.
Email: lennette@iprs.org.sg
• Awards will be made solely at the discretion
Donovan Khong
of the Panel of Judges and the IPRS
Senior Executive
Council. No appeals or any
Institute of Public Relations of Singapore
correspondence will be entertained. The
Tel: 6236 2902
judges’ decision and the results are final.
Email: don@iprs.org.sg
IPRS Secretariat
Tel: 6534 1841
Email: admin@iprs.org.sg
Watch out for more details at www.iprs.org.sg.
4Categories & Criteria
1. Outstanding Overall Corporate Reputation Programme 3. Outstanding Financial Communication Campaign
- Singapore A major PR campaign designed for or by financial institutions or their
PR consultancies to effectively engage stakeholders, build
Programmes that were designed to build or enhance the
relationships and trust, and enhance or transform a brand during the
organisation and/or its overall reputation and image over the past
24-month period – 1 January 2017 to 31 December 2018. The
24-month period - 1 January 2017 to 31 December 2018.
campaign should demonstrate the innovative and effective use of
The organisation could have embarked on a corporate reputation
PR and Communication strategies and tactics tailored for the
repositioning programme. Alternatively, the activities could have
financial sector and its audiences.
been part of the organisation’s longer term strategic plan and vision.
There should be an indication of the budget; the measurement tools
Entries should demonstrate measurable reputation gains, preferably
that were employed vis-à-vis the set objectives; and an account of
against set targets and supported by objective/credible market
the results or outcomes, including the impact on business results.
research.
Entries need to indicate and provide details if other professional
assistance and resources were engaged in the campaign.
2. Outstanding Overall Corporate Reputation Programme
- International
Successful reputation campaigns by Singapore-based companies in
three or more overseas markets, over the past 24-month period
- 1 January 2017 to 31 December 2018. Entries should detail
campaign objectives, the various campaign elements and
programmes, budgets, resources expended and actual quantitative
and qualitative results achieved.
There should be clear statements on the short term as well as the
longer term objectives and how the campaign helped lay a solid
foundation for the organisation in its overseas markets.
5Categories & Criteria
4. Outstanding Public Sector Campaign 6. Outstanding Internal Communications Programme
Public Relations programmes or campaigns that advance the Programmes that were strategically designed to reach out to internal
public’s understanding of policies, societal issues or concerns, or stakeholders associated with the participating organisation (for
those that seek to influence public behaviour and attitudes, that example, employees, members, franchisees, affiliates, unions and
were organised by public sector organisations, or agencies on behalf trade groups) using a diverse range of communications tools such as
of public sector organisations, during the 24-month period - intranet, newsletters, corporate videos, dialogues and town hall
1 January 2017 to 31 December 2018. meetings to build or sustain corporate reputation, provided that the
work was undertaken in the 24-month period - 1 January 2017 to 31
Entries should include the campaign objective(s), duration, December 2018.
implementation methods and the budget. The entries must explain
how the target audiences have benefited from the campaign, with Entries must show how internal communications programmes were
clear measurable outcomes. integrated into the overall transformation or business plan and the
results achieved.
Advertising materials and media schedules, if any, should be
included. Project sponsors or partners should also be mentioned.
7. Outstanding Content
PR or Communication campaigns that effectively use content
5. Outstanding Campaign by a Non-Government marketing, where content is defined as “owned media”, during the
Organisation (NGO) 24-month period – 1 January 2017 to 31 December 2018. These
should demonstrate creativity and originality of content, media
Programmes or campaigns mounted by, or by agencies on behalf strategy, and how the execution was delivered vis-à-vis the brand’s
of, Non-Government Organisations (NGOs) to explain and promote PR and business objectives.
their agenda and causes during the 24-month period - 1 January
2017 to 31 December 2018. These could also include campaigns for This category may include print publications, online newsletters and
welfare organisations and/or charities to promote public videos.
acceptance and to raise funds. Or they could also be aimed at
fostering understanding of societal issues or concerns or seek to
influence public behaviour and attitudes.
Entries should clearly spell out campaign objective(s), duration,
implementation methods, the budget and results achieved.
6Categories & Criteria
8. Outstanding Corporate Responsibility Programme 9. Outstanding Crisis/Issues Management Programme
Public Relation programmes that have sought to support corporate Programmes undertaken by organisations, industry bodies or
values on community, social, ethical and reputation issues and to states/nations/governments (or agencies on their behalf) to deal
improve the well-being of specific groups of people or the general with a crisis or an issue that has already happened or could
community during the 24-month period - 1 January 2017 to 31 potentially happen, and which has had/would have an
December 2018. extraordinary impact on the organisation’s reputation, provided that
the work was undertaken in the 24-month period - 1 January 2017 to
These would invariably entail the conduct and/or sponsorship of 31 December 2018. These could be pro-active in nature, showing
Community Relations programmes and form part of the how the organisation develops structures and plans to respond, and
organisation’s discharge of its Corporate Responsibility (CR). Such how team members are trained and exercised. These could also
programmes help to generate support and understanding for the describe how an organisation responds to a specific crisis and the
sponsoring organisation and generally benefit them directly through outcomes achieved. (Due to the sensitive nature of such
corporate reputation, indirectly or for the longer term. programmes, applicants may request to have certain sections of
their submissions marked “Confidential”.)
The criteria will not be the CR programme itself, but the way the
organisation integrates the CR programme into its broader message
outreach and stakeholder communications programmes, with clear
evidence needed to show the effort to integrate, and the success of
10. Outstanding Social/Digital Media Campaign
integration.
This may include Corporate Reputation or PR-led marketing
campaigns which made creative and effective use of digital or other
online media channels such as the blogs, social media, YouTube and
others, to achieve or toset reputation or brand awareness and/or
boost sales goals during the 24-month period – 1 January 2017 to 31
December 2018.
Entries should conclude with a clear account of the success metrics
that was set at the commencement of the campaign; the results
achieved; and lessons learnt. Should also include the effective
monitoring of and response to stakeholders’ feedback, including
negative feedback. Recognising that digital and social media are
critical elements of every PR campaign today, the criterion focuses
specifically on aspects of the campaign that demonstrates pioneer
thinking and execution in the digital space.
7Categories & Criteria
11. Outstanding Integrated Campaign - Hospitality 13. Outstanding Integrated Campaign - Luxury
Communication campaigns designed to support the introduction of Communication campaigns designed to support the introduction of
new products/services or those that promote existing products/ new luxury products/services or to promote existing luxury products/
services to a consumer or business audience pertaining to the services to a consumer or business audience during the 24-month
hospitality industry during the 24-month period – 1 January 2017 to 31 period – 1 January 2017 to 31 December 2018. The campaign should
December 2018. demonstrate the effective, successful and creative integration of PR
strategies and tactics with other promotional marketing
The campaign should demonstrate the effective, successful and communications programmes. There should be an indication of the
creative integration of PR strategies and tactics with other budget and the measurement tools that were used vis-à-vis the set
promotional marketing communication programmes/activities; an objectives and an account of the results or outcomes. Entries need
indication of the campaign budget; and the measurement tools set to indicate and provide details if other professional assistance and
against the objectives. Entries need to indicate and provide details if resources were engaged in the campaign.
other professional assistance and resources were engaged in the
campaign. Luxury products/services could include top brands for homes and
living, fashion, nightlife, travel, hospitality, shopping, and the arts.
12. Outstanding Integrated Campaign - Lifestyle
14. Outstanding Integrated Campaign - Healthcare
Communication campaigns designed to support the introduction of
new lifestyle products/services or those that promote existing lifestyle Communication campaigns designed to support the introduction of
products/services to a consumer or business audience during the new healthcare products/services/programmes or to promote
24-month period – 1 January 2017 to 31 December 2018. existing healthcare products/services/programmes to a consumer or
business audience during the 24-month period – 1 January 2017 to 31
The campaign should demonstrate the effective, successful and December 2018. The campaign should demonstrate the effective,
creative integration of PR strategies and tactics with other successful and creative integration of PR strategies and tactics with
promotional marketing communication programmes/activities; an other promotional marketing communications programmes. There
indication of the campaign budget; and the measurement tools set should be an indication of the budget and the measurement tools
against the objectives. Entries need to indicate and provide details if that were used vis-à-vis the set objectives and an account of the
other professional assistance and resources were engaged in the results or outcomes.
campaign.
Entries need to indicate and provide details if other professional
This category may include lifestyle aspects such as homes and living, assistance and resources were engaged in the campaign.
fashion, nightlife, travel, hospitality, shopping, and the arts.
8Categories & Criteria
15. Outstanding Integrated Campaign - Financial Services 17. Outstanding Product/Service Launch
Communication campaigns designed to support the introduction of Communication campaigns designed to support the launch of a
new financial products/services/programmes or to promote existing new product or service during the 24-month period – 1 January 2017
financial products/services/programmes to a consumer or business to 31 December 2018.
audience during the 24-month period – 1 January 2017 to 31
December 2018. The campaign should demonstrate the effective, Entries should demonstrate the role and effective contribution of PR
successful and creative integration of PR strategies and tactics with in the campaign in the creation of brand buzz, public awareness,
other promotional marketing communications programmes. There enhanced online presence and an overall growth of the brand.
should be an indication of the budget and the measurement tools
that were used vis-à-vis the set objectives and an account of the
results or outcomes.
18. Outstanding Product/Service Re-launch
Entries need to indicate and provide details if other professional
Communication campaigns designed to support the re-launch of a
assistance and resources were engaged in the campaign.
product or service during the 24-month period – 1 January 2017 to
31 December 2018.
16. Outstanding Integrated Campaign - Technology Entries should demonstrate the role and effective contribution of PR in
the campaign in the creation of brand buzz, public awareness,
Communication campaigns that effectively use technology tools to enhanced online presence and an overall growth of the brand.
drive it and to engage with audiences during the 24-month period –
1 January 2017 to 31 December 2018. The campaign should
demonstrate the effective, successful and creative integration of PR
strategies and tactics with other promotional marketing
communications programmes. There should be an indication of the
budget and the measurement tools that were used vis-à-vis the set
objectives and an account of the results or outcomes. Entries need
to indicate and provide details if other professional assistance and
resources were engaged in the campaign.
The campaign may cover event technology, interactive digital
screen technology, or the implementation of Big Data, actionable
metrics, SEO measurement tools and others, prior to and during the
campaign.
9Categories & Criteria
19. Outstanding B2B Campaign - Singapore 22. Outstanding B2C Campaign - International
This award honours outstanding campaigns in Singapore that is This award honours outstanding multi-market PR campaigns that are
targeted at business-to-business audiences. conceptualised and driven in Singapore and targeted at consumers
in three or more overseas markets.
Entries should clearly spell out campaign objective(s), duration,
implementation methods, the budget and results achieved during Entries should clearly spell out campaign objective(s), duration,
the 24-month period - 1 January 2017 to 31 December 2018. implementation methods, the budget and results achieved during
the 24-month period - 1 January 2017 to 31 December 2018.
20. Outstanding B2B Campaign - International
23. Outstanding PR Campaign of the Year
This award honours outstanding multi-market PR campaigns that are
conceptualised and driven in Singapore and targeted at
[No nominations are required for this award]
business-to-business audiences in three or more overseas markets.
This award will be solely selected by the judging panel and IPRS
Entries should clearly spell out campaign objective(s), duration, Council and will be solely based on the winners for other PRISM
implementation methods, the budget and results achieved during categories.
the 24-month period - 1 January 2017 to 31 December 2018.
This award honours a PR campaign that has clearly demonstrated
smart and effective use of various communications tools and
platforms, and strategies and tactics that resulted in the
21. Outstanding B2C Campaign - Singapore achievement of outstanding outcomes based on the goals set for
the campaign.
This award honours outstanding PR campaigns in Singapore targeted
at consumers.
Entries should clearly spell out campaign objective(s), duration,
implementation methods, the budget and results achieved during
the 24-month period - 1 January 2017 to 31 December 2018.
10Categories & Criteria
24. Outstanding New PR Consultancy 25. Outstanding PR Consultancy of the Year
This Award honours a highly-successful, newly-established This Award honours a PR consultancy that is based in Singapore for its
(incorporated between 2013 and 2017), Singapore-based, PR achievements on the local and/or international scene during the
consultancy, for its achievements on the local and/or regional/ 24-month period – 1 January 2017 to 31 December 2018. Both local
international scene for the period - 1 January 2017 to 31 December (Singaporean) as well as international or regional PR consultancies
2018. Both local (Singaporean) as well as international or regional PR are eligible. The criteria will be on the work done in Singapore or by
consultancies are eligible. the Singapore office.
The achievements, which could be in Singapore or in the region, The achievements, which could be in Singapore or in the region,
should be in at least three of the following areas: the consultancy’s should be in at least three of the following areas: the consultancy’s
growth and expansion; client growth and retention; financial success; growth and expansion; client growth and retention; financial success;
creativity of its Singapore or international PR campaigns; thought creativity of its Singapore or international PR campaigns; thought
leadership; and the ability to attract top PR talent. leadership; and the ability to attract top PR talent.
Entries should include an overview of the firm, including practice Entries should include an overview of the firm, including practice
areas; number of employees; list of major accounts and top areas; number of employees; list of major accounts and top
campaigns executed during the 24-month period – 1 January 2017 to campaigns executed during the 24-month period – 1 January 2017 to
31 December 2018; notable achievements for the period; how 31 December 2018; notable achievements for the period; distinction
distinct it is from other firms of similar size; two client testimonials; from other firms of similar size; two client testimonials; industry
industry partnerships; details of pro bono work and other Community partnerships; details of pro bono work and other Community Rela-
Relations initiatives. tions initiatives.
11Categories & Criteria
26. Outstanding PR Professional (IPRS Council reserves the 28. Outstanding PR Student (IPRS Council reserves
right to nominate) [No cost to submit nominations] the right to nominate) [No cost to submit nominations]
This Award recognises an outstanding local (Singapore) PR practitioner This Award is presented to a promising student, studying in a PR or
for his/her contributions and achievements in reputation Communications related course at a recognised tertiary institution -
management during the 24-month period - 1 January 2017 to 31 university or polytechnic. The student should demonstrate leadership
December 2018. qualities, service to community and to his/her school, excellence in
non-academic activities and an active interest in current
The individual could be a successful PR practitioner in the corporate developments pertaining to PR and Communication.
sector or in consultancy; in a senior public sector appointment; or in a
“not-for-profit” organisation; or in a voluntary capacity. The judges shall take into account projects related to
Communication, practical experience, successful completion of
The achievements should be in the successful discharge of his/her PR internship or work experience, including results achieved in any
responsibilities as well as in mentoring and sharing. relevant work experience. Extra-curricular activities in a field related to
media and Communication will be advantageous.
27. Outstanding Young PR Professional (IPRS Council reserves
the right to nominate) [No cost to submit nominations]
This Award is presented to a promising, young professional with not
more than four years of PR experience, who has consistently
produced good quality work and is committed to building a career in
Public Relations. Young PR professionals below 30 (or below 35 with not
more than four years prior work experience in PR if the person has
changed career stream to specialise in a public relations role) are
eligible for consideration for this Award.
12Categories & Criteria
29. Outstanding PR Project - Student (IPRS Council reserves 31. Outstanding PR Mentor (IPRS Council reserves the right
the right to nominate) [No cost to submit nominations] to nominate) [No cost to submit nominations]
This Award is presented to a PR or Communication student or a group This Award recognises a PR practitioner who has distinguished
of students, from a recognised tertiary institution (polytechnic or himself/herself in effective PR mentorship, thus helping to develop and
university), for the successful development and implementation of a nurture PR talent and professionalism.
PR or Communication project. The project could be part of the tertiary
institution’s curriculum; an extra-curricular activity; part of an Professional trainers will not be considered for this Award.
inter-school competition; or done for a “not-for-profit” organization.
The project should have been completed during the 24-month period
– 1 January 2017 to 31 December 2018. 32. Outstanding PR Champion (IPRS Council reserves the
The submission should include an overview of the project; its right to nominate) [No cost to submit nominations]
Communication goals and objectives; the PR/Communication
strategies and tactics employed; the measurement tools; and an This Award honours a Chairman, CEO or top executive who recognises
evaluation of the outcomes. Testimonials to support the effectiveness the value of PR to the success of his/her organisation. He/she has
of the project will be an advantage. consistently supported PR budgets and PR activities while at the same
time, committed significant human and other organisational resources
towards the strengthening of corporate reputation.
30. Lifetime PR Achievement Award (IPRS Council reserves This individual will also need to be personally “PR-savvy”, especially in
the right to nominate) [No cost to submit nominations] terms of media interviews and public engagements.
This Award recognises an outstanding and well-known local
(Singapore) PR practitioner for his/her well-recognised contributions
and achievements in reputation management over an extended
period of time, typically of more than 10 years.
The individual could be a successful PR practitioner in a corporate
role, senior public sector capacity, or with a “not-for-profit”
organisation or in a voluntary capacity. The achievements would be
both in the successful discharge of his/her responsibilities as well as in
mentoring and sharing.
13www.iprs.org.sg/prism-awards-2019
Tel: +65 6534 1841
Email: admin@iprs.org.sg
PRISM Awards 2019
Institute of Public Relations of Singapore 14
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