INDEPENDENT & INTEGRATED DIGITAL MEDIA - Arte Et Labore
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INDEPENDENT & INTEGRATED DIGITAL MEDIA GROUP Arte Et Labore
Internet Users Penetration
Internet Users Growth
250 In Million
204,7
204,7 202,6
Million People 196,7
200 CAGR 21,45%
171,2
150 143,3
132,7
110,2
From The Total
100 88,1
Population of Indonesian 82
Citizen 63
55
277,7 73,7% 50
30
42
25
Million People 16 20 20
8 11,2
4,2 4,5
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
SOURCE: WE ARE SOCIAL - FEBRUARY 2022
1
Internet Users Statistic
Based on Gender Based on Age Share Of Web Traffic
by Device
30,3% 15,8%
Age Under Age Over
18 Years 54 Years Computer/
Notebook
37,25%
Smart Phone/
Tablet
49,7% 50,3% 26,5% 27,4% 62,75%
Age 18 – 34 Age 35 - 54
Female Male Years
Years
SOURCE: WE ARE SOCIAL - FEBRUARY 2022
2
Media Platform Penetration
Internet User Activity Based on Content
Watching video Listen to Music Watching Vlogs Listening/Watching Listening to Radio
Service Podcasts Broadcasts
Radio
98,5% 84,0% 74,3% 58,0% 52,1%
SOURCH : WE ARE SOCIAL & HOOTSUITE - JANUARY 2021
3
Digital Ad Spend Market Value
Distribution of Digital Advertising Annual Spending in
Indonesia
Search Ads Banner Ads Video Ads Classified Ads Total
$ 678,8 $ 977,5 $ 484,9 $ 44,8 $ 2.186
SOURCE: WE ARE SOCIAL - FEBRUARI 2022
4
Smartphone Usage Preferences
PERCENTAGE OF THE TOTAL POPULATION USING A SMARTPHONE TO PERFORM EACH TASK (SURVEY-BASED)
USE THE ALARM MANAGE DIARY CHECK TRACK HEALTH, DIET,
CLOCK FUNCTION OR APPOINTMENTS THE WEATHER OR ACTIVITY LEVELS
17% 6% 4% 4%
TAKE PHOTOS CHECK READ E-BOOKS MANAGE LISTS
OR VIDEOS THE NEWS OR E-MAGAZINES (E.G. SHOPPING, TASKS)
44% 18% 3% 4%
SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. NOTES: DATA BASED ON SURVEY
RESPONSES FROM ADULT INTERNET USERS ONLY. DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE.
5
E-Commerce Spend By Category
TOTAL ANNUAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES, IN UNITED STATES DOLLARS
Electronic Furniture Fashion Toys, DIY, Hobbies
$14.44 Billion $9.28 Billion $8.98 Billion $7.45 Billion
Personal & Household Care Food Physical Media Beverages
$ 6,21 Billion $4.63 Billion $1.87 Billion $959.1 Million
SOURCE: WE ARE SOCIAL - FEBRUARY 2022
6
Arkadia Corporate Structure
ARKADIA AGGREGATOR | ARKADIA CREATIVE | ARKADIA EVENT | ARKADIA PRODUCTION
PT ARKADIA MEDIA NUSANTARA PT MATA MEDIA NUSANTARA PT INTEGRA ARCHIPELAGO MEDIA
NOTE: 100% CONSOLIDATION BASIS FOR ALL SUBSIDIARIES
7
Arkadia Group Ecosystem
NATIONWIDE
+52 M Users/Month
COMMUNITY
+62 K Members
SOCIAL MEDIA
REGIONAL NETWORK
+10 M Users/Month
E-COMMERCE
+1000 Products 20 SUARA New Regional
+90 Local Media Partners
SOURCH : INTERNAL DATA
8
Milestones
MARCH
Launch of BeritaHits.id viral
MARCH content portal & system
SEPTEMBER NOVEMBER
Arkadia Launched development Yoursay.id
Arkadia Launched Arkadia Launched
SUARA.com Regional
Membership System: Ecommerce Platform
● UGC MARCH
MARCH ● Point System Clickmov video-only
NOVEMBER
Suara.com Exceeds ● Community System platform launch
Publication of the English
80 Million
● Interactive Community language portal TheIndonesia.id
Monthly Pageviews
2014 2017 2018 2019 2020 2021 2022
MARCH MARCH OCTOBER
Arkadia Launched Arkadia Launches Arkadia Launched SUARA.com Regional
It’s First Digital Suara.com New Logo
Media Platform and Iklandisini.com
DECEMBER
Suara.com Exceeds
40 Million
Monthly Pageviews
9Key Strategy : Digital Media
Content Content Content Content Content
Creation Delivery Distribution Consumption Monetization
• Editor • CMS • Direct • Readers • Direct Ads
• Reporter • Mobile • SEO • Rating • Ads Network
• Community • Desktop • Social Media • Native Ads
• Application • Aggregator • Creative Ads
Online-to-Offline, Integrated & Innovative Marketing Platforms for Advertisers to Connect and Engage with Readers
Creating Curating Distributing Discovering Amplifying Multiplying
Articles, Photos Theme and Place and Push Consume and Social Platforms, Events and
and Videos Template Share Influencers and Education
Selection Partners Network
10Key Strategy : Integrated Marketing
Media Placement Content Maker Event Digital Campaign
Video Audio Design Off-Air Event On-Air Event Influencer
Web Series TVC Infographic Review & Coverage Jingle Maker Website, Banner, Logo & Prints
11Key Strategy : E-Commerce
ARTICLE
VISITOR
2 BANNER 1
SOCIAL MEDIA
3
CATEGORY PRODUCT 5
E-Commerce Engine GADGET SMARTPHONE
Platform FASHION TABLET
Serbada.com TOYS &
HOBBY
CHARGER $$$
SHOP
FOOD POWERBANK
A B C
POST SORTING SMARTPHONE
SAMSUNG J TOKOPEDIA
*** *** MARKETPLACE
SAMSUNG APPLE
SAMSUNG J
SAMSUNG
Rp. 1.234.567
LG 4
Rp. 1.234.567
ASUS
F E D
Buy
Landing Page *** Sort by *** Sort by
Internal Price Brand (one/all brand)
Price
12Key Strategy : E-Commerce (Cont’d)
RIGHT OFFER RIGHT INVENTORY RIGHT PLACE
Identify brands that offer great Use data to optimize products & services Promote products & services through
products and services at the selection based on each digital media audience’s traditional banner, native content, social
best prices. demographics and buying behavior. media and integrated feeds.
CUSTOMERS FULFILLMENT & SERVICE PURCHASE
A loyal reader turns into a loyal customer Work together with existing Indonesian logistic Reader transact in Arkadia’s digital storefront through
and enters into a full life-cycle from digital operators for speedy delivery combined with existing Indonesian online marketplace platforms and
media to E-Commerce ecosystem. customer service management. Arkadia earns margins on products & services sold.
13Arkadia Management Team
Stephen Iwa
Kurniawan Sukresno Suwarjono
Sulistyo Karunia
Mr. Sulistyo currently serves as President Mr. Karunia currently serves as Commissioner of PT Mr. Suwarjono is currently the Chief Executive Officer of PT Arkadia Digital Media Tbk (since 2018) and Editor in
Commissioner of PT Arkadia Digital Media and Arkadia Digital Media, he is an Indonesian Chief for Suara.com (since 2014) as well as Editor in Chief for other portals within the Group. He has extensive
President Commissioner of PT ACR Global Investments. entrepreneur, having various prior business interest experience in digital media landscape, having previously been involved in the establishment of Viva.co.id in Bakrie
Mr. Sulistyo has held key position as Senior Managing ranging from steel wire ropes, marine equipment, Group and Okezone.com in MNC Group. He was the Managing Editor for Viva.co.id (2008-2014), Okezone.com
Director of Business Development & Investment for PT (2006-2008), as Reporter Coordinator at Detik.com (2000-2006) and has served in various positions within multiple
avionics and aircraft maintenance. His current main
Rajawali Corpora (2008-2015) and also held other print media establishments. Has been a journalist since he was studying at the UGM, he is also active in journalism
business activity is tin mining and smelting. He
important positions in several companies under organization, being the Secretary General (2011-2014), the President (2014-2017) and the Chief of Business and
received his Bachelor of Economics from Surabaya
Rajawali Group. He also served as Chairman (2014- Funding (2017 until now) for The Alliance of Independent Journalists / AJI. AJI has more than 2,000 journalists
University in 1988.
2015) and Independent Commissioner (2007-2013) in across 36 cities in Indonesia as its members. He also serves as the Deputy Chairman for Indonesian Cyber Media
PT BW Plantation Tbk / BWPT.IJ. Previously also served Association / AMSI (2021-now).
as President Director of PT Global Informasi Bermutu
(2004-2008), Director of PT Media Nusantara Citra Tbk Mr. Erfan Suryono is currently the Chief Financial Officer of
/ MNCN.IJ (2004-2008), Commissioner of PT MNC Sky PT Arkadia Digital Media Tbk. He has also served as
Vision Tbk / MSKY.IJ (2004-2008), and Director of MNC Corporate Secretary for the Company since May 30th,
Investama Tbk / BHIT.IJ (2003- 2008). He received his
Ariyo Erfan 2018, and previously as Legal Manager. Indonesian citizen,
curently 39 years old, he holds a Masters degree in
Bachelor of Science Degree in Business Administration, Suryono Economics from Mercu Buana University, Jakarta, since
with a focus in Accounting and Finance from California Ali Suprapto 2009. He previously has also worked as Tax Assistant
State University, USA in 1988. Manager at PT Express Transindo Utama Tbk (2016-2018).
Mr. Suprapto currently serves as Independent Commissioner of PT Arkadia Digital Media Tbk since 2018-present. Before that, he has held various key positions such as General Manager of Business Development of PT Rajawali
Corpora (2008-2015), Director of PT Karyabumi Papua (2010-2012). Corporate Accounting Section Head in PT Media Nusantara Citra Tbk / MNCN.IJ (2006-2008), Senior Auditor at Osman Ramli Satrio & Partners Public Accountant
Office (previously Hans Tuanakotta Mustofa & Halim), member of Deloitte Touche Tohmatsu (2002-2006).
14Digital Media Ranking
No Site Establish (Year)
1 1995
2 1998
3 2010
4 1996
5 2014
6 2000
7 2011
8 2017
9 2007
10 2012
SOURCES: SIMILAR WEB AND ADMINISTRATIVE & FACTUAL VERIFIED LISTING OF GENERAL NEWS – DIGITAL MEDIA CATEGORY
BY INDONESIAN PRESS COUNCIL, AS OF MAY 2022
15User Demographics
We deliver independent, honest, balanced
15%
Dekstop User
news and information to our loyal readers
through multiple delivery channels. We also
offer clients an effective, engaging and
85%
Mobile User
communicative method of advertising by
utilizing our platform.
+3M + 358 K
+ 588 K + 1,4 M
Top 5 categories of Indonesian news portals
based on SimilarWeb ranking
SOURCE: INTERNAL DATA
16Audience Demographics
Traffic Jan 1 – Apr 30, 2022
Sessions Page Views Users Page Views Apr 2022
441,888,020 712,768,833 125,990,900 206,844,732
3,2%
User 9,2%
Gender: Age:
Demography 26,9%
Male 18 - 24 45 - 54
16%
45,7% Female
54,3% 25 - 34 55 - 64
24% 35 - 44 65+
20,7%
SOURCE: GOOGLE ANALYTICS,
AS OF YTD APRIL 2022
17Audience Location
1. Jakarta
25,0%
2. Surabaya
11,9% 25,0%
28,0%
3. Bandung
9,5%
4. Depok
8,8%
5. Makassar
4,9%
6. Medan 2,3% 11,9%
4,4%
7. Pekanbaru 2,5%
2,6% 2,6% 4,4%
8. Semarang 9,5%
2,5% 4,9%
9. Palembang 8,8%
2,3%
10. Others
28,0%
SOURCE: GOOGLE ANALYTICS, AS OF YTD JANUARY 2022
18Vertical Media Platforms
Celebrity & Entertainment Portal Soccer & Sports Portal Technology & Gadget Portal
19Vertical Media Platforms (Cont’d)
Female Portal Automotive & Motorsports Travel and F&B Portal Health & Medical Portal
Portal
20Non Media Platforms
Advertising Services Portal e-Commerce Portal
21Suara Group Network
Suara Group Network that spreads in Indonesia's various
regions based on geographical area
22Suara Group Network (Cont’d)
Portal Berita Viral & Unik
Viral & Unique News Portal User Generated Content Portal
23Suara Group Network (Cont’d)
English News Portal Video Dedicated Portal
24Key Clients & Advertisers
25Regional Partners Network
26Aggregator Media Partners
27Arkadia Production is expanding rapidly
with a team of young, creative and
professional individuals, supported by
state-of-the-art equipment. We are
producing hundreds of videos monthly
catering for multiple platforms under
Arkadia Digital Media. We also produce
video contents for clients ranging from
government institutions to corporations.
Arkadia Event main activity is creating various events to boost the brand awareness of various platforms under Arkadia Digital
Media. We also provide an sophisticated event management service for clients marketing campaign in synergy with our ever
growing presence in the Indonesian digital media landscape.
28Arkadia Production 2020-2022
Webinar Program
On May 7, 2020 at the height of the Covid-19 pandemic, the program kick-started with the first topic regarding "Online Media
Business", then regularly followed by various other topics held periodically.
29Arkadia Production 2020-2022 (Cont’d)
Superb Videos
The Arkadia Production team always produce exclusive and interesting videos of public figures as well as idols or other
events, available also on popular online video sharing sites (YouTube & DailyMotion).
30Arkadia Production 2020-2022 (Cont’d)
Bintang Suara
On March 9, 2021, still in the midst of the Covid-
19 pandemic with strict health protocol, the
culmination event of our inaugural singing talent
show called “Bintang Suara” was held in a luxury
hotel in Jakarta, with one of the all-female finalists
became the chosen champion, awarded not only
the money prize but also a complete package of
recording deal.
31Arkadia Production 2020-2022 (Cont’d)
Workshop Video Kreatif
This creative video workshop entitled " “Jalan
Berkeselamatan Prioritas Aman " which was held
in collaboration with the Directorate General of
Highways of the Ministry of PUPR aims to invite
participants to learn how to become a content
creator. This workshop was also continued with a
Tiktok video competition, as a series of 2021 Hari
Jalan events.
32Arkadia Production 2020-2022 (Cont’d)
Comment Day
The “Comment Day” (Community and
Entertainment Day) program is an educational
program combined with entertainment created
for the Indonesian Ministry of Transportation.
This program contains material training from
professional practitioners around the creative
content process for Ministry of Transportation
personnel, attended by 880 participants from all
over Indonesia online on 29-30 March 2022.
33Arkadia Event 2020-2022
Regional Election Webinar
An online event as a kick-starter for the
simultaneous Regional Election in Indonesia in
the coming months was held in August 28th, 2020,
involving key speakers from the Legislative
Council, the General Election Commission and
the General Election Supervision body, as well as
two Governors, and experts. This big webinar
event was also held to mark the launch of 14
Suara Regional pages as part of Arkadia’s latest
development program.
34Arkadia Event 2020-2022 (Cont’d)
Workshop Photo Story
Photography training held at Tentrem Hotel,
Yogyakarta, on November 12, 2021. Presenting
professional photographer mentors who share
tips and techniques about photo stories to
participants who are 70 representatives of the
Bina Marga of the Ministry of PUPR from all over
Indonesia.
35Arkadia Event 2020-2022 (Cont’d)
Transmate Fest 2021
Transmate Festival is the culmination of a series
of events with the travel community throughout
Indonesia under the guidance of the Indonesian
Ministry of Transportation, which will be held at
Kedasi Thamrin on November 26, 2021.
Packaged in an interactive and relaxed manner,
apart from awarding the top event, there are also
discussion sessions and sharing of travel
influencer stories about experiences. they create
content exploring Indonesia.
36Arkadia Event 2020-2022 (Cont’d)
Water Adventure
A special outdoor event was held on
December 9, 2021, in a rural area around Mt
Halimun National Park entitled “Water
Adventure: Jelajah Air Nusantara” which was
basically a fun and relaxing game to
recognize the importance of water distribution,
supported by a directorate of the Ministry of
Public Works and Housing.
37Arkadia Event 2020-2022 (Cont’d)
Hari Jalan
Hari Jalan is a national holiday for the Ministry of
PUPR. For Hari Jalan which falls on December 20,
2021, Arkadia is trusted to manage and carry out
its activities, which consist of exhibitions of PUPR
partners, especially BPJT (Badan Pengelola Jalan
Tol), as well as the ceremonial culmination of the
event.
38Arkadia Event 2020-2022 (Cont’d)
Community Workshop
Collaborating with a network of various
communities in Indonesia, Arkadia through
Yoursay.id from 2021 to early 2022 regularly
organizes workshops and gathering programs.
This workshop, which is held almost every month,
presents a variety of interesting materials that are
currently popular or needed by the audience, by
presenting experts as speakers and community
representatives to share experiences with each
other.
39Achievements 2020-2022
2020 Awards in Children's
Issues from AJI-UNICEF
Award from the Alliance of Independent Journalists
(AJI) Indonesia in collaboration with UNICEF for one of
Suara.com's articles that was considered as "Best
Coverage" in Print and Online Media Category.
40Achievements 2020-2022 (Cont'd)
Humanitarian Award Election Socialization Award
A plaque of appreciation entitled Humanitarian This award was given in February 2021 by the
Award is given by an NGO in Jakarta, to Suara.com Surakarta Regional General Election Commission
for active involvement in publishing news and (KPUD) to Suara.com because it was considered
helping disaster victims. active in conveying information and socialization
related to the 2020 Pilkada, especially for the
Surakarta area.
41Achievements 2020-2022 (Cont'd)
2021 Writing and Photo Contest Awards
Throughout 2021, a number of Suara.com editorial
personnel, both in Jakarta and in regional areas,
won awards or won various writing competitions
and photo contests in different events. Among them
are writing competitions held by JNE, Astra
Insurance, PWI & Alodokter, Frisian Flag, Gojek-
AMSI, and PWI-SKK Migas Sumbagut. As for
photography, there were awards from the
Committee for the 75th Bhayangkara Day of the
Surakarta Police, Liga 1 Indonesia, and from OVO.
42Achievements 2020-2022 (Cont'd)
Scholarships and Funding for Various Articles
In the second semester of 2021, several editorial staff
of Suara.com also recorded their own achievements
in working on special coverage for different topics,
each of which received grants or scholarships from
important institutions. Among these are writing
funding from SEJUK, scholarships from the
International Labor Organization (ILO), Responsibank
Indonesia, as well as from the Sustainable Madani
Foundation and Mongabay Indonesia.
43Achievements 2020-2022 (Cont'd)
Journalism Competition Scholarships and Awards
Entering the beginning of 2022, several Suara.com
editorial personnel, both from the Jakarta office and in
the regions, have again won a number of
achievements, including through awards and
scholarships from the ILO and AJI Indonesia, as well
as in several competitions such as those held by JNE,
the West Sumatra Police. , Bogor Police, and others.
44Thank You
PT Arkadia Digital Media Tbk
Sahid Sudirman Center LT. 19 Unit B - C
Jl. Jend. Sudirman No. 86 RT/RW. 010/011
Karet Tengsin, Tanah Abang, Jakarta Pusat, Indonesia
Tel : 021 - 50101239
www.arkadiacorp.com
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