IMPACT REPORT - Rochdale AFC
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IMPACT REPORT 2019
INTRODUCTION • Mission Statement • Improving peoples’ lives across our community through the power of sport • Respect • Opportunities for all • Caring • Health & wellbeing • Diversity • Ambitious • Life changing • Empowering Rochdale AFC Community Sports Trust works in partnership with Rochdale AFC to provide all members of the local community with the opportunity to access quality sport provision whatever their age, gender or ethnicity. We aim to increase participation in schools, improve health and wellbeing, while developing programmes that engage the whole of the community using football as the driving force.
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PROJECT ACTIVITIES • SCHOOLS PROGRAMME - Intensive Week/PPA/Lunch Clubs/After school coaching/Match Day Visits/ EFL Trust Kids Cup & Girls Under 13’s Cup • SOCIAL INCLUSION – Premier League Kicks/Ability Counts/Open Arms/ Estates/Asylum seekers & refugees/Community Cohesion Programme • DISABILITY PROVISION – Schools/Under 16’s/Adults • HEALTH – Dale’s Silver 60s’/MIND/Walking Football • EDUCATION – Futsal BTEC Scholarship/NCS/Internship/Primary Stars/ Numeracy & Respect • MATCH DAY ACTIVITIES – Mascots/Birthday Parties/Half time events • SPORTS PARTICIPATION – Holiday courses/Weekend Clubs/Futsal/ Birthday Parties/Festivals/Open Days • ROCHDALE AFC LADIES – Teams at Under 10’s to Open age
SCHOOLS PROGRAMME DESCRIPTION 2019 INTENSIVE FOOTBALL/MULTI SPORT WEEK involving three days of specialised sports coaching 10 Schools with a sponsored penalty shoot out plus visits from 3150 boys & girls Rochdale AFC players (Primary, High, SEN) AFTER SCHOOL COACHING involving multi- 20 Courses sports coaching on a six week basis including complimentary tickets to a Rochdale AFC match 1060 boys & girls LUNCH CLUBS involving football coaching assisting 2 Schools playground supervisers in maintaining good behaviour between lessons 540 boys & girls MATCH DAY VISITS involving flag bearers plus half 12 Schools time challenge match with complimentary tickets given out by Rochdale AFC players at assembly 2400 boys & girls EFL TRUST KIDS CUP held locally at Soccer 36 Schools Factory with winning Primary School invited to Regional Finals-winners Heapbridge Primary School 288 boys & girls
EDUCATION DESCRIPTION 2019 INTERNSHIP-ROCHDALE AFC/REDWOOD SCHOOL offering Year 13 students the opportunity 1 Course to access skills to enhance their pathway into adult 8 students education/employment FUTSAL BTEC SCHOLARSHIP providing opportunities for Year 11 School leavers to gain 1 Course the necessary qualifications to aspire to further 7 students education. Team takes part in EFL Futsal League. NCS Students on Residential at Snowdonia with 1 Course follow up work using facilities at Rochdale AFC to underpin learning 7 students PREMIER LEAGUE PRIMARY STARS promoting 20 Schools football and sports skills in Year 5/6 children, enhancing teachers’ knowledge, skills and confidence 658 boys & girls NUMERACY/RESPECT LESSON & PLAYERS VISITS 7 player visits attractive to underachieving pupils in School using football as the driving force to learning 760 boys & girls
HEALTH DESCRIPTION 2019 DALE’S SILVER 60’S programme with social activities including mat bowls, bingo, darts, cards 50 Weeks plus refreshments, also monthly day trips to 25 Senior Citizens various locations through out the year MIND sessions delivered to support people with 26 weeks mental health issues focusing on wellbeing and recovery, and supporting people to lead fulfilling 22 males lives by using football orientated scenarios aged 19 - 45 WALKING FOOTBALL weekly sessions providing 72 Sessions football coaching sessions for people over 55 years old, also including stroke victims on rehabilitation 58 males/females
SOCIAL INCLUSION DESCRIPTION 2019 ABILITY COUNTS coaching package aimed at 72 sessions developing activities to engage people with disabilities at Under 16’s and Open Age 45 participants OPEN ARMS - REFUGEE/ASYLUM SEEKERS 16 sessions working with people at Soccer Factory, mainly young men but also families recruited 15 participants PREMIER LEAGUE KICKS PROGRAMME aiming to deliver a participation programme in the heart 6 x 50 weeks of Rochdale at six high profile venues including 313 young people football/multi-sport plus education workshops OPEN DAYS AT FALINGE & WARDLE working with 2 Events Greater Manchester Police (Rochdale) in an effort to bring communities closer together 355 attenders ESTATES COACHING CAMPS Multi-sport coaching 2 Courses courses for children living in priority areas held at Rochdale AFC in half term holidays 86 boys & girls
SOCIAL INCLUSION – BAME WEEKLY SESSIONS DESCRIPTION 2019 SCHOOL DELIVERY PROGRAMME involving 5 Schools Primary Stars, lunch clubs, after school coaching to pupils at Primary and High Schools 735 boys & girls PREMIER LEAGUE GIRLS sessions at Rochdale 38 weeks Leisure Centre targeting young Asians girls aged 14+ in an effort to develop skills and teamwork 12 females DEEPLISH LADIES WELLBEING GROUP increasing social interaction and tackling loneliness plus 36 weekly sessions health related workshops including diet/nutrition 20 senior citizens and fitness activities within the BAME community WARDLEWORTH LADIES CLUB increasing social 30 weekly interaction and tackling loneliness within the sessions BAME community 35 senior citizens STONEYFIELD PARK SATURDAY CLUB creating social inclusion and improving football skills of 25 weekly sessions local members in the Deeplish area via football 25 boys & girls and wellbeing workshops
SOCIAL INCLUSION – BAME WEEKLY DESCRIPTION 2019 ROCHDALE COHESION CUP involving young 16th March people and adults from various backgrounds and ages in the Rochdale and surrounding areas 40 players MOSQUE YOUTH 5-A-SIDE TOURNAMENT aimed at youth members of local mosques in 29th/30th June Rochdale Borough covering Deeplish, Milkstone, 44 players Wardleworth and Belfield Wards. “KICK IT OUT” PROMOTION at Rochdale v Accrington Stanley match including winners and 12th October runners up presentation of trophies/medals from Attendance 3508 Mosque 5-a-side Tournament MOSQUE CRICKET TOURNAMENT involving five local mosques from the Rochdale Borough coming 13th July together to take part in a cricket tournament 60 players organised with Rochdale Youth Services ROCHDALE AFC MATCH DAY VISITS involving 5 Schools Greenbank, St Edwards, Spotland, Broadfield & Ashfield Valley Primary Schools 556 boys & girls
SPORTS PARTICIPATION DESCRIPTION 2019 HOLIDAY COURSES FOOTBALL/MULTI-SPORT 22 Courses COURSES delivered at venues during every half term holiday throughout the school year 802 boys & girls COACHING CLUBS delivered on Saturday and 140 sessions Sundays plus Futsal at the Soccer Factory involving coaching, small sided games Average 15 BIRTHDAY PARTIES organised at Rochdale AFC 26 Parties using the Club’s Kick Pitch facilities for two hour session involving fun/games plus Arena tour 468 boys & girls ROCHDALE AFC LADIES Under 10’s -15’s competing in the South Manchester Girls 46 weeks League Football plus Open age team in Greater 90+ females Manchester Women’s League VARIOUS FESTIVALS AND OPEN DAYS 8 Events promoting both the Club and Community Sports Trust through activities organised on request 1010 attenders
MATCH DAY ACTIVITIES DESCRIPTION 2019 BIRTHDAY PARTIES AT CROWN OIL ARENA watching Rochdale AFC after enjoying fun activities 12 matches with the Community Trust Sports Staff including 220 boys & girls activities in Desmond’s Den MASCOTS PACKAGE including tour of the Crown 15 matches Oil Arena, meeting players plus enjoying a kick about before leading out the teams prior to kick off 26 boys & girls PROMOTIONS DAYS including Prostrate Cancer, 8 Events/ Veterans/Remembrance, BTEC Scholarship, Fans Zone No Smoking, EFL Day of Action, Level Playing Fields, Rainbow Laces, Grassroots Football 410 boys & girls FANS ZONE through Premier League funding 9 matches an area for families to relax before matches with children’s activities 210+ boys & girls HALF TIME CHALLENGE MATCHES arranged 4 matches at every home match for any group in the local community but predominantly Grassroots Clubs 80 boys & girls
OTHER ACTIVITIES DESCRIPTION 2019 LEVEL PLAYING FIELDS DAY involving sessions 1 Event with members of the Under 16’s and Open Age Ability Counts team before match at Rochdale AFC 45 attenders EFL DAY OF ACTION including player visit to Petrus House to promote homeless in Rochdale followed by 1 Day members of Rochdale AFC and Community Sports 75 participants Trust spending night in Family Stand OUR BIG DAY (CHILDREN SERVICES) contribution 1 Day to the Rochdale Celebration of Cared For Children the penalty shoot out for all attenders including 100+ children & children plus parents carers YOU VS TRAIN PROMOTION involving Jim McNulty 5 Events attending holiday courses, Kicks sessions plus visit to St Johns Primary School educating young people 220 boys & girls of the dangers of railways/metrolink plus social media STONEYFIELD FAMILY DAY involving various 1 Day community groups including Asian, Portuguese African, White British 350+ attenders
ROCHDALE AFC LADIES
• Squads at Under 10’s, 11’s, 12’s, 13’s, 15’s, competing in the South
Manchester Girls League plus Open Age in the Greater Manchester
Women’s League
• Open Age leading Division One at the end of 2019 with Under 12’s &
13’s in second place in respective Divisions
• Wild Cats sessions with funding from the FA seeing up to 30 young
girls aged 6+ attending weekly at Soccer Factory
• Pathway intended to set up Under 9’s squad for Season 2020/1
• Bispham & Failsworth Tournaments involving 60 players
• Presentation at Ratcliffe Arms for season 2018/9 involving over 90
players plus families with trophies presented for various awards
• Promotion of Rochdale AFC Ladies programme during International
Women’s Day involving Calvin Andrew attending training evening at
the Soccer Factory attended by all squads
• Premier League Girls Programme activity with sessions set up at 4
High Schools, Redwood School, Rochdale Leisure Centre (BME girls)CASE STUDY IZZA SHAH (PREMIER LEAGUE GIRLS PROGRAMME/ROCHDALE AFC LADIES) Izza Shah is a shining success story for us and someone who displays exactly what the Premier League Girls Programme can achieve. She did not have much support during her beginnings playing football due to cultural barriers, family pressures and the stigma attached to South Asian girls wishing to play football, however Izza with the support and resources from the project through Rochdale AFC Community Sports Trust, Izza now plays affiliated football for Rochdale AFC Ladies Under 15’s in the South Manchester Girls League. “The programme has really helped me to play the sport I’ve always loved from the bottom of my heart. It’s given me the confidence to express myself and I’m now playing for Rochdale AFC Ladies. I would have never thought this was possible some time ago, like it was a pipe dream that was unachievable. I hope one day I can represent the Open Age team. I’d love to keep getting better and become a professional, but if that doesn’t happen for whatever reason, I wish I can help other girls from my community that maybe in the same situation I was in and show them that there is options available to them” “I am very proud of the progress my daughter has made playing football. I admit, at first, I did not want her to play or take part in football as I thought that this is not really something girls from our community get involved in. I just thought that it was something she was doing to pass time and eventually it would stop but she told me herself that she does want to play and this is where her interests lie” Dureshahwar Khan (Izza’s Mother).
CASE STUDY ARMAAN AHMED (PREMIER LEAGUE KICKS VOLUNTEER) Armaan’s journey is nothing short of amazing, from a Kicks participant who attended with some friends having a kick around and some fun, to now a volunteer coach, surpassing even his own expectations to some degree. Armaan is now getting more and more involved in various projects we have to offer to widen his skills and knowledge in the coaching industry, he is someone Rochdale AFC Community Sports Trust coaches are confident will have more positive news to feed back on in the future. The PL Kicks initiative really has had an amazingly positive impact on Armaan, hopefully developing into a role model and inspiration to new recruits. “When I first came it was just all about coming and having fun with my friends in our spare time. On a Friday night, we have older friends or people we know that are out until really late doing other things but I was not interested as me and my friends just wanted somewhere to go to play football and have a good time. I then learned about the Kicks programme at Rochdale Leisure Centre and this is where I attend as much as I can, so much so, that if I can’t come for whatever reason I am very disappointed. The Kicks sessions are so enjoyable and it’s brilliant to see so many young boys and girls from different areas and different backgrounds coming to play football together. I enjoy the things we do together as groups, it really gives me a sense of ownership and belonging and makes me feel much more valued. I have now been volunteering to assist in sessions having taken some sports awards and love helping the Community Sports Trust coaches, this is a direction I see myself going into in the future”
CASE STUDY LUKE WALSH (ROCHDALE AFC INTERNSHIP WITH REDWOOD SCHOOL) Luke has been assisting Community Sports Trust coaches through the Internship partnership with Redwood Secondary School, a pioneering programme we believe is the first of its type at a professional Football Club and something all parties are extremely proud of. Luke has been a ray of sunshine with his commitment and enthusiasm when undertaking activities ranging from coaching in Schools to attending the Dale’s Silver 60s’ group at the Club. “I’m really passionate about where I consider my pathway is when I leave School with working in the leisure industry the way I see my future, especially here at Rochdale AFC. I love working at the Club and all the various activities the Community Sports Trust put on and I get on well with all the coaches. I hope there is a position for me when my time has finished” “Luke is a fantastic advert for the Internship programme, always asking for advice on how we deliver activities plus his enthusiasm to work is amazing. He challenges the coaches for knowledge about the coaching and exactly the input of sessions attending reflected in his questioning me about the Primary Stars programme. He is someone, who despite his condition, commands respect from people he works with including young children and work colleagues. I’m sure the period he has been with us will be extremely beneficial to him in whatever pathway he chooses” Graham Hicks – Community Sports Coach.
CASE STUDY CALVIN ANDREW (PFA COMMUNITY PLAYER OF THE YEAR) Calvin Andrew was voted the Community Player of the Year, an annual PFA Award for his support in the local community attending the many activities undertaken in an extremely positive manner. Sometimes he is given late notice but always turns up with a smile on his face and a raft of knowledge to present to attenders. “I believe it is our obligation as professionals and role models within our country to support the wider community. It is fantastic to see the fans of tomorrow and how much it means to them. I find it extremely rewarding to give time back into the community. I feel supporting the Community Sports Trust here at Rochdale is a part of being a professional player and it allows us to contribute to the growth and support of this community” “Once again it is a pleasure to select Calvin Andrew as Rochdale AFC Player in The Community for 2018/9. Not only is his professionalism recognised on the pitch but his support and professionalism off the pitch for the Community Sports Trust is second to none. This is his third consecutive year he has been nominated for the award, which he thoroughly deserves. He has had a huge presence within the community this year again. He has not only attended our activities but more recently attending a local Care Home to visit a life long Dale fan who is now house bound and struggles with isolation. He is a fantastic role model and a pleasure to work with” Siobhan McElhinney – Assistant Trust Manager.
FOR FURTHER INFORMATION CONTACT KEITH HICKS:
Mobile: 07958 593 121 | Email: Keith.hicks@rochdaleafc.co.uk
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