II RETHINKING CULTURE AND CREATIVITY - NOVEMBER 2022
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Online International Workshop
RETHINKING CULTURE
AND CREATIVITY
The Role of Cultural Heritage in the
Green and Digital Transition
10th NOVEMBER 2022
11th University of Macerata, Italy
II
#RCC2022
PROGRAM OVERVIEW
10
09:15 - 10:00 WELCOME AND INTRODUCTION 12.30 - 14:00 BREAK / LUNCH
John McCourt
Rector of the University of Macerata 14:00 - 16:30 PARALLEL SESSION 2
GREEN ROOM
Lorella Giannandrea
Thursday Director of the Department of Education, Cultural Heritage
Cultural and creative industries, green transition
and digital transformation
and Tourism
Chair Giovanna Segre
Elena Cedrola BLUE ROOM
Director of the Department of Economics and Law
Innovating the heritage system: the role of
universities and public authorities
Luciana Lazzeretti Chair Mara Del Baldo
Co-organiser Rethinking Culture and Creativity 2022
YELLOW ROOM
Mara Cerquetti and Eleonora Cutrini
Museums and digital innovations
Local organisers Rethinking Culture and Creativity 2022
Chair Ludovico Solima
10:00 - 12:30 PARALLEL SESSION 1 17:00 BOOK SESSION
GREEN ROOM in Italian (on site / online)
Cultural policies, governance and sustainable Luciana Lazzeretti
development L’ascesa della società algoritmica ed il ruolo
Chair Eleonora Cutrini strategico della cultura
(FrancoAngeli, 2021)
BLUE ROOM
Cultural heritage and heritage communities Ludovico Solima
Chair Mara Cerquetti Le parole del museo. Un percorso tra
management, tecnologie digitali e sostenibilità
YELLOW ROOM (Carocci, 2022)
Cultural tourism in an era of uncertainty
Chair Patrizia Silvestrelli Discussant Ilde Rizzo
Università degli Studi di Catania
#RCC2022
PROGRAM OVERVIEW
11
Friday
09:00 - 11:30 PARALLEL SESSION 3
GREEN ROOM
Food systems, heritage marketing and local development
Chair Concetta Ferrara
BLUE ROOM
Digitalisation of cultural heritage
Chair Pierluigi Feliciati
YELLOW ROOM
Culture-led urban regeneration
Chair Stefania Oliva
11:30 - 11.45 BREAK
11.45 - 12:00 ACKNOWLEDGMENTS AND FAREWELL
#RCC2022 PROGRAM Thursday 10th
09:15 - 10:00 GREEN ROOM / AULA 11 WELCOME AND INTRODUCTION
John McCourt / Rector of the University of Macerata Elena Cedrola / Director of the Department of Economics and Law
Lorella Giannandrea / Director of the Department of Luciana Lazzeretti / Co-organiser RCC2022
Education, Cultural Heritage and Tourism Mara Cerquetti and Eleonora Cutrini / Local organisers RCC2022
10:00 - 12:30 GREEN ROOM / AULA 11 BLUE ROOM / AULA 12 YELLOW ROOM / AULA 17
Cultural policies, governance and Cultural heritage and heritage Cultural tourism in an era of
sustainable development communities uncertainty
Chair Eleonora Cutrini Chair Mara Cerquetti Chair Patrizia Silvestrelli
Culture and creativity in regional and urban Identification and creation processes of Cultural tourism and intangible heritage: the
development in the era of artificial intelligence: historical and cultural values in territorial role of Langhe Monferrato and Roero
a policy review development projects based on culture landscape’s social representations
Paola Beccherle, Luciana Lazzeretti Andrea Longhi, Erica Meneghin, Giovanna Giovanna Rech, Luca Mori
Segre
Correlation of digital monetary transformation Digital interactions for sustainable visitor
and economic effect From impact assessment to impact of the behavior: theoretical approaches and design
Maria Carmela Aprile, Simona Monteleone, assessment: heritage making and heritage challenges
Benedetto Torrisi community through the implementation of the Alessandra Marasco, Sofia Pescarin
SoPHIA model
From prohibition to care, from care to usage Mauro Baioni, Annalisa Cicerchia, Paola Managing local heritage in low-and middle-
plans. Notes for a new approach to Demartini, Lucia Marchegiani, Michela income countries through small
environmental, economic and social Marchiori, Flavia Marucci accommodation firms. The case of Ghana
sustainability in the “shared” protection of Silvia Baiocco, Paola M.A. Paniccia, Caesar A.
cultural heritage and landscape, starting from The neighbourhood and the community of Atuire
the Sardinian case students. AnticoCorsoLab: digital tales for the
Mattia Sanna Montanelli, Francesco Mameli, bomb shelter “Cava Daniele” Artistic-religious tourism after the pandemic:
Fabio Pinna, Antonio Giorri Claudia Cantale towards the innovation of sustainable tourism
or the return to the pre-crisis business model?
Legal ethno-development: where culture and Ecclesiastical cultural heritage: strategies of Giacomo Manetti, Marco Bellucci, Stefania
environmental law meet analysis supporting communities Oliva, Damiano Cesa Bianchi
10
Livio Perra Giulia De Lucia
Changing dynamics of cultural tourism
Cultural policies for the sustainable Creativity and innovation in the enhancement determinants amid Covid-19 pandemic:
development in Genoa of Italian World Heritage Sites as a “new theoretical based insights and
Erica Meneghin, Alessio Re normal” recommendations
Martina Tullio Farhad Nazir
The “revolution” of the protection system: the
Thursday single superintendencies and the case of Cultural Management, Memory and the
Monument of the “Others”. The Case of
Tourists’ perception towards high cultural value
Tuscany places in the post-pandemic period. The case
#RCC2022 Simone De Nardis QursumDjami in Trikala, Greece
Ioannis Tsiouris
of the widespread hotel
Marta Maria Montella, Patrizia Silvestrelli
12:30 - 14:00 BREAK / LUNCH
14:00 - 16:30 GREEN ROOM / AULA 11 BLUE ROOM / AULA 12 YELLOW ROOM / AULA 17
Cultural and creative industries, Innovating the heritage system: Museums and digital innovations
green transition and digital the role of universities and public
transformation authorities
Chair Giovanna Segre Chair Mara Del Baldo Chair Ludovico Solima
Collaborative practices and the digital How to foster inclusive development, civic Striving for relevance. Citizen Science for
transition in the CCIs. A systematic literature wealth creation in UNESCO site? The “creative” sharing the value of museums
review and future directions role of public localauthorities Stefania Oliva, Martin Piber
Alice Devecchi, Francesco Petrucci, Alessandra Selena Aureli, Paola Demartini, Mara Del Baldo
Tafaro Comics museums in Italy. Digital challenges
Contemporary museum and society. The and opportunities for development
Participation in Creative Europe and the museum communicator: new perspectives for Francesca Leonardi, Francesca Fino, Yeşim
impact on the digital transformation of Italian the profession Tonga Uriarte, Maria Luisa Catoni
organizations: a comparison between the Lidia Abenavoli
cultural and audiovisual sectors Uffizi “pop”: exploring the role of museums in
Paola Borrione, Martha Friel, Angelo Miglietta Role and impact of cultural heritage in the the digital era
evaluation of academic’s Third Mission Luciana Lazzeretti, Paola Beccherle, Stefania
VOD regulation and support in the EU: towards Fabio Pinna, Mattia Sanna Montanelli, Antonio Oliva
a new model of audiovisual distribution Giorri, Francesco Mameli
Juan José Grao-Muriel, María Luisa Palma- The use of TikTok in museum management
Martos Archaeology communication and education as Francesco Carignani, Fabio Greco, Gesualda
a pivot of the University’s third mission. The Iodice, Francesco Bifulco
10
The European way to digital and green study-case of the project “The History around
transition for local development: the European us”, between archaeological research, heritage Setting up a new museum: possibilities and
funding programmes to support the CCIs education and citizen education solutions offered by augmented reality. An
Rebecca Marconi Marta Brunelli, Emanuela Stortoni experiment at the “Paolo and Ornella Ricca”
School Museum of the University of Macerata
Creative economy and design companies: first The new emerging skills for cultural and Marta Brunelli, Chiara Calamanti, Marco
evidence from Piedmont creative sectors. Which role for universities? A Gasparri
Thursday Cristina Caterina Amitrano, Giovanna Segre literature review
Mara Cerquetti, Concetta Ferrara
#RCC2022
17:00 GREEN ROOM / AULA 11 BOOK SESSION in Italian (on site / online)
Luciana Lazzeretti L’ascesa della società algoritmica ed il ruolo strategico della cultura (FrancoAngeli, 2021)
Ludovico Solima Le parole del museo. Un percorso tra management, tecnologie digitali e sostenibilità (Carocci, 2022)
Discussant
Ilde Rizzo / Università degli Studi di Catania
#RCC2022 PROGRAM Friday 11th
GREEN ROOM / AULA 5 BLUE ROOM / AULA 6 YELLOW ROOM / AULA 7
09:00 - 11:30
Food systems, heritage Digitalisation of cultural heritage Culture-led urban regeneration
marketing and local
development
Chair Concetta Ferrara Chair Pierluigi Feliciati Chair Stefania Oliva
Rural cultural heritage: an analysis of Exploring digital heritage communities: a Cultural heritage reuse in a challenging urban
strategies to support local agro-food systems quantitative assessment of Wiki Loves context
through some evidence from the European Monuments in Italy Francesca Marone, Marco Tregua
experiences Enrico Bertacchini, Iolanda Pensa
Maria Carmela Aprile, Simona Monteleone, Reuse of cultural heritage: institutional and
Benedetto Torrisi The cultural heritage sector takes on the legal framework in Italy
climate action challenge Carmen Vitale
The intangible, agro-alimentary cultural Susan Hazan
heritage of Aosta Valley: reflections on the role University students’ awareness and attitude
of communities and on the governance of Modern heritage safeguarding and towards the European Capital of Culture title.
micro-branches documentation: the Siza ATLAS project The Veszprém-Balaton ECOC 2023 Case
Giulia Avanza Tiago Trindade Cruz, Teresa Cunha Ferreira Agnes Raffay-Danyi, Edit Kővári, Henrietta
Ködmönné Pethő
How to involve partners in corporate heritage Development paths of cultural and creative
marketing initiatives according to the industries research according to digital From an urban regeneration project to a
omnichannel approach: the case of a small transformation waves neighbourhood museum. The case of MUBIG
winery Luna Leoni, Mateus Panizzon and intergenerationality as an agent of
Pier Franco Luigi Fraboni, Andrea Sabatini, change.
Valerio Temperini An Italian repository for cultural heritage: some Anna Chiara Cimoli
thoughts
11
The role of heritage marketing for a company Angela Bosco, Andrea D’Andrea, Francesca Forte
and its milieu. The case of the wine sector in
Burgundy (France) About equality and rights: the freedom of
Mara Cerquetti, Tonino Pencarelli, Annamaria access to cultural heritage in Italy in the digital
Romagnoli era
Antonio Giorri, Fabio Pinna, Mattia Sanna
Fine dining as a cultural good. An inquiry on Montanelli, Francesco Mameli
Friday haute cuisine chef creativity, food quality, and
restaurant guides
#RCC2022 Francesco Angelini, Massimiliano Castellani,
Pierpaolo Pattitoni
11:30 - 11:45 BREAK
11:45 - 12:00 GREEN ROOM / AULA 5 ACKNOWLEDGMENTS AND FAREWELL
LOCAL ORGANIZERS
Mara Cerquetti Eleonora Cutrini
University of Macerata University of Macerata
CO-ORGANIZERS
Tiziana Cuccia Luciana Lazzeretti Pier Luigi Sacco Ludovico Solima
University of Catania University of Florence "Gabriele d’Annunzio" "Luigi Vanvitelli"
University of Chieti-Pescara University of CampaniaUNIMC STAFF
Concetta Ferrara Giulia Lapucci Annamaria Romagnoli
Post-doc fellow researcher PhD student PhD student
Feel free to use #RCC2022 in your social media to share contents about the workshop
For any information, please contact
cultureandcreativity2022@unimc.it
Website
https://sites.google.com/view/cultureandcreativity2022
ADDRESS
P.LE LUIGI BERTELLI, 1
C.DA VALLEBONA
62100 MACERATA
ITALYYou can also read
