IFS Cloud The People Behind - IFS and CSR
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A Magazine for the IFS Ecosystem Vol.2 // 2021 IFS and CSR Turning the Tide on Sustainability How does a Moment of Service Impact your Industry? The People Behind IFS Cloud Giving Customers a Voice The Voice of the Customer Program
24 Why IFS Cloud? 5 convincing reasons 26 02 Table of Contents How are Freedom and 03 Letter from the CEO Choice built into IFS Cloud? 04 IFS News Update 06 A Journey to UX 28 Axios Systems Acquisition: what does it mean for you? An interview with user experience 32 fanatic Rangika Ekanayake, Senior Manager Software Engineering at IFS Lighting up the World in Purple 08 Why did Cimcorp choose IFS Cloud? 34 TSustainability urning the Tide on 12 Aston Martin Cognizant Formula OneTM Team 38 HImpact ow does a Moment of Service embraces new Cost your Industry? Cap Compliance with IFS 40 TBehind he People 16 Hear from the Heroes of the IFS Community IFS Cloud 44 Hhave ow AI and Automation 20 Gtheiving Customers a Voice— Voice of the Customer already changed Service Delivery Program 46 FMartin ollow IFS Customer Aston Cognizant F1™ Team through the rest of the 2021 Season MindFuel // 2
Dear Customers, As I write this, I am struck by how much our lives and them value, while benefitting from cutting edge businesses have changed since my last letter. The technology ranging from Analytics to Augmented pandemic and our road out of it has brought a new Reality and from AI to Robotic Process Automation, rhythm to our lives, and with vaccinations now well that comes as standard. underway in many parts of the world, some of us can imagine a return to normality, while for others it seems We also acquired IT Service Management provider there is a long way to go. For businesses, the focus is Axios Systems, enabling our customers to connect on planning and defining the way forward, not only systems and share data and insights across their in terms of performance but also in how we operate, functions to ensure that internal and external what our customers are expecting and how we must workflows are most effective. In combination with IFS adapt to our new reality. Cloud, Axios becomes part of an end to end platform that helps companies to develop outstanding service At IFS, our focus has first and foremost been on our offerings and differentiate themselves from the responsibility to our customers, not only in terms of competition. helping them to manage the pandemic, but also helping them to grow, become more efficient, diversify In this issue, you will learn more about the Moment of and to generate new sources of revenue. We have Service, Axios Systems, IFS Cloud and our Voice of the re-imagined how we deliver our products and our Customer initiative and I hope you enjoy the read. strategy to better align to our customers’ needs and the market dynamics they face. But before I sign off, I wanted to share another announcement that I am immensely proud of. In April, The launch of our Moment of Service concept in we launched a 3-year sustainability plan that will see February underpins this. Service has become relevant us release a new module as part of IFS Cloud. The across every industry, and customers and consumers module will enable our customers to track the impact are expecting more from suppliers, manufacturers, of their business on the environment so that they can and service providers. They expect guaranteed become more sustainable themselves, and a portion outcomes and experiences that delight them every of the revenue from the module will be used to support time, and while the potential rewards for businesses sustainability causes around the world. The plan also that deliver upon this expectation are huge, it includes our target to become carbon neutral by 2025 is not straightforward to achieve. It requires the and the appointment of Lewis Pugh, the UN Patron orchestration of every part of a company to enable of the Oceans, as our Sustainability Ambassador to it to deliver outstanding Moments of Service to its help raise awareness in the community and guide our customers. efforts for the future. It is this understanding that is driving IFS’ strategy. With that I will leave you to enjoy the rest of the It guides our commitment to bring value to our magazine and wish you all every success over the next customers through our products, people and services, few months. and it’s why in March we launched IFS Cloud; a transformational release that brings our deep industry Until next time expertise and digital capabilities together into a single platform with one common architecture, one data model and one look and feel. However, with individually deployable modules, our customers can Darren Roos pick and choose the functionality that will provide Chief Executive Officer MindFuel // 3
IFS News Update 01 Introducing: MindFuel Moments In April we live-streamed our first installment of MindFuel Moments, a new LinkedIn series. Check out the first session which highlights our commitment to sustainability, with CEO of IFS, Darren Roos. bit.ly/3weaWxI 02 New Executives Strengthen IFS 03 Interview with Darren Roos With a continued commitment to on IFS Cloud strengthening the business and driving In this interview with Business our growth strategy, 2021 has seen the Transformation, CEO of IFS Darren Roos hiring of three new executives at IFS; discusses the company rebrand and the Johan Made1 as Chief Commercial Officer launch of IFS Cloud. and Jacqueline de Rojas2 and Hanna Jacobsson3 as a non-executive directors bit.ly/3omj6RL on the board. ifs.biz/ub6 1 2 ifs.biz/v7z ifs.biz/n7b 3 MindFuel // 4
04 Change for Good Awards IFS launched the Change for Good awards in June, which recognize sustainability excellence within our customer community, at both a business and individual level, and provide an opportunity to celebrate those who are making a difference. Entries are open until August 31st. ifs.biz/k2c 05 Q1 Financials Released Our financial results for the first quarter were announced, with recurring revenue over 80% of software revenue, cloud revenue growth at 102% and representing over 50% of recurring revenue. ifs.biz/5qq 06 Oliver Pilgerstorfer on Rebranding IFS In this interview with Enterprise Times, IFS CMO Oliver Pilgerstorfer details the rebranding of IFS, the Moment of Service ethos and shares a tip for any CMOs thinking of rebranding their own company. bit.ly/3yivlTN
A Journey to UX An interview with user experience fanatic Rangika Ekanayake, Senior Manager Software Engineering at IFS A person’s (or user’s) experience with a product or Last year, through my work with the Future Careers service can make or break purchase decisions. In fact, Bridge Program3, I did several webinars on the subject 90%1 of users have stopped using an application due of UX Design and UX Research for university students to poor performance, and 88%2 of users are less likely in Sri Lanka. With these sessions I had the opportunity to return to a website after a bad user experience. to get connected with the UX enthusiasts outside Rangika Ekanayake’s passion for User Experience (UX) IFS. This has opened my eyes to one of the biggest came from curiosity and has developed into activities challenges faced by newcomers into the UX designing that expand past her role at IFS, so we sat down with career path. That is not having a central place to her to learn more about her journey to UX. find information on how to start their journey. I saw an opportunity here and decided to fill the gap by So, Rangika, what’s your background at IFS? creating journey2ux.com4—a non-profit website. The purpose of this website is to serve as an entry point I joined IFS back in 2006 as a Software Engineer, but to newcomers starting their UX journey. As of today, during this 15-year period I was fortunate to work the website contains an introduction to UX and UX diversely in the roles of Software Engineer, Software design, the skills they need to acquire, courses they Designer and as the UX Coach in the Projects group at could follow, books to read, TED talks and podcasts to the R&D Business Application unit. Today I am a Senior listen to, and I’ve been publishing my own educational Manager Software Engineering where I work with the articles on the website too. R&D Projects leadership team to support continual improvement of software delivery within IFS and alongside contributing to the UX team in UX research. What kind of focus does IFS have on UX? At IFS, there is a strong company-wide focus on How did UX become an interest of yours? delivering delightful experiences for our customers, which ties in well with the Moment of Service I have a curious mind and I always like pushing myself ethos—we enable our customers to provide great user to do more, so one day I approached management experiences for their customers—at the Moments of with the idea of running a risk management Service that matter the most. functionality survey with our first and second line teams at IFS to understand more about improvement areas. This survey was very insightful, and it eventually As a company, we are always thinking about led to some valuable inputs from customers as efficiency, usability, and user productivity, because it well. This feedback was eye-opening for me and is crucial for our users to complete their work tasks in is what triggered my interest in user experience—I the most efficient way. Also, we strive to keep things was fascinated to see just how much detail I could simple and align our UX across our product portfolio. gather about how a user expects a certain function to behave, by using a simple survey. Also, IFS R&D is investing in learning more from our user base and making sure we provide the right From there, I carried out a lot of UX-related initiatives functionality and usability for different roles and user within the R&D Projects team (grooming the UX scenarios. mindset, sharing UX knowledge, tips and tricks, holding workshops, creating templates, etc.) whilst also self-learning about the UX space. 1;2 bit.ly/3hwXJMg bit.ly/3uOzRYd 3 4 bit.ly/3vd8shU MindFuel // 6
What does the future hold for the UX space? There is one quote I really like which says “Nowadays, people do not buy products and services, people buy experiences”. It is true that people look firstly at the experience a product or service provides, and a good example of this is the Apple iPhone; we don’t tend to look at the product itself now, we look to see what new experiences can be gained from it. User experience plays a major role in defining the success of any product or service in the market and with upcoming technologies like AI, AR and VR, there are many more opportunities being added to the User Experience space. New technologies have allowed us to purchase clothes online via virtual stores, whilst providing the same experience we would expect from a physical store. One of the main influencing factors of a purchasing decision today comes down to user experience, and everything connects around it. So, I imagine a great future ahead for the User Experience space, with potential for enormous growth. I would say the sky is the limit! MindFuel // 7
Why did Cimcorp choose IFS Cloud? One of the core credos at Cimcorp is to get more out “Ultimately our customer experience relies on the of less. We began supporting the company in that happiness of the end-customer, how our customers ambition five years ago when they first adopted IFS can serve their customers the best. As an automation technology, combining scattered information from provider, we enable things. In this fast-paced world different locations into one ERP system. And over the consumers expect fast and error-free deliveries. years it’s become clear Cimcorp are truly innovative We provide turnkey automation solutions for our in solving their business problems. So, in 2020, it was customers, which enables fast deliveries, and ensures exciting to learn they’d be deepening that approach maximum uptime and full traceability.” by adopting our new product and platform: IFS Cloud. And as with any complex business, to ensure moments We recently got together with the leadership team at of service are consistently delivered, Cimcorp need Cimcorp to chat about their experience with IFS Cloud to clearly see and understand multiple customer so far and how the product stacks up against their touchpoints. Pekka Nurmi, Corporate IT Director at original expectations. Cimcorp explains: “We use IFS to get the big picture and to help us find Rethinking the customer experience the point at which our solutions connect with our customers.” If you spent the day visiting a random sample of other IFS customers, you’d likely encounter an enormous range of different business activities: people building ships, developing food recipes, or examining financial The servitization journey ledgers, for example. But our diverse customers tend Many businesses see servitization—the shift to a to have one thing in common: complex business service-based business model—as key to boosting processes. Cimcorp are a prime example of this, and resilience and growth in manufacturing. This was in order to satisfy their customers, an intricate web of reinforced by a study we developed with IDC1, which internal processes needs to be executed on time and surveyed 421 production-oriented companies on their to a high standard. maturity stages, as they transition to a servitization model. Respondents expected the average proportion Tero Peltomäki, CEO at Cimcorp, explains the of annual revenue generated from services versus importance of delivering such moments of service: products to double in a two-year period: from 8% in 2019 to 16% in 2022. 1 ifs.biz/kra MindFuel // 8
For Cimcorp, data capture is key to the servitization of their products. The company plans to present customers with insights on their equipment and operations using an enhanced Internet of Things (IoT) data ingestion processes. They will also use data-driven insights, mobile work orders and other software to streamline after-sales processes for shorter delivery times and better pricing of parts and services. Ilpo Nummelin, VP, Corporate Customer Support at Cimcorp, summarizes: “We use IFS to get the big “The ability to offer more equipment condition data and statistic-based services or parts picture and to help us find the to customers will widen our service portfolio. These new services can be also transferred to point at which our solutions existing customers to benefit their operations connect with our customers.” and to create new revenue for us. The more we have data available, the more we have tools to Pekka Nurmi, Corporate IT Director at Cimcorp provide value added services. Data is the key.” Embedded innovation Transformational technologies are ready to use ‘out of the box’ within IFS Cloud, so they can be applied and deliver value immediately—not as separate modules, add-ons or proofs of concept that need lengthy, expensive trials. For Pekka Nurmi, it was this sort of clear, quick business relevance that was key:
“We’re doing our homework on technologies such as IoT, artificial intelligence (AI), machine learning (ML) and digital twins—utilizing them more and more in our business. We want to be part of the new waves of technology and digitalization as they evolve, be pioneers and not the ones trying to catch up with the requirements and needs. With this lead we will “We are constantly looking for also re-focus our resources. The only way of being successful in IT is to be one or two steps technologies and processes ahead of business requirements. We are striving that will allow us to work to unite IT with our business even better.” smarter and faster than our Likewise, quick time-to-value was crucial to Jyrki Anttonen, Technology Director at Cimcorp. competitors…IFS Cloud gives Jyrki also explained to us the importance of deepening analytics at Cimcorp: us a platform where we can deploy and operationalize “We are constantly looking for technologies and processes that will allow us to work smarter innovation in a pragmatic and and faster than our competitors…IFS Cloud gives us a platform where we can deploy and safe way.” operationalize innovation in a pragmatic and safe way. This, combined with IFS’ deep industry Jyrki Anttonen, Technology Director at Cimcorp functionality, gives us a way to outflank the competition while delivering more value to our customers.” “Analytics is one of the focus areas for us at the moment…by nature, Cimcorp automatic material handling systems are generating large amounts of data, which can be utilized for different purposes with proper analytics. So far, we have concentrated on edge or on-premises
analytics and IFS Cloud will enable us to have another level on top of that with Cloud based analytics. With this, we could link the data and analytics from different customers and different sites to the assets already existing in our ERP. The Cimcorp Group is one of the world’s We will have centralized, easy access to all leading providers of automation systems for data and analytics, enabling us both better tools for ourselves, and opportunities for better the tire industry. The company also holds a services to our customers.” strong position as a provider of order picking systems and mail distribution automation Looking to the future solutions for the food and retail industries. We’re excited to be part of Cimcorp’s journey. The data Cimcorp’s products produce can be The Cimcorp Group is owned by the Japanese truly leveraged when put into the context of operational data in IFS Cloud. By increasingly Murata Machinery Ltd. Headquartered in servitizing their products and the data they Ulvila, Finland, Cimcorp Group has locations generate, Cimcorp can deliver more and more Moments of Service—that point where countless in Canada, India, Spain, Germany and United business activities successfully come together to delight a customer. States, as well as sales and customer service partners worldwide. And to keep up the momentum, we’re here to help Cimcorp realize their most forward-looking ambitions. IFS Cloud delivers embedded innovation—it’s a single platform that lets you quickly unlock value from augmented collaboration, machine learning, advanced scheduling and optimization, digital twin technology and much more. To learn more about our new product and platform, watch the IFS Cloud launch videos2 now. 2 ifs.biz/agj MindFuel // 11
Aston Martin Cognizant Formula One™ Team embraces new cost cap compliance with IFS
This season sees the introduction about those with the deepest pockets winning time and again; but rather which team spends of the FIA’s exciting—and their money in the most effective way to achieve the best performance. stringent—new Formula One™ cost “It will help the bigger teams be more financially cap audit requirements. To comply sustainable, so they can make profit. And it should help the smaller teams compete on a and to optimize its operations, more equal basis,” he observes. the Aston Martin Cognizant New accountability Formula One™ Team is using its This year sees the Aston Martin F1 team starting with a cap of $145 million, gradually reducing IFS software to track costs, make to $135 million by 2023, which places the team mid-grid compared to spending pre the cap. The complex investment decisions implications are far-reaching, especially for the finance operation of each team. and development choices, and “The FIA can come and audit us at any time”, evidence compliance of spending explains Yeowart. “They can scrutinize our accounts—examining everything we’ve spent, in competition accounting when and where. The new reporting requirements are demanding. Alongside the technical and periods. competition compliance we’re used to, the body is looking for anomalies and trends to expose any team operating beyond the defined cost cap parameters. We have to be ready to supply The 2021 season sees a radical change in the the evidence and audit trails to support any way Formula One™ racing teams can spend inspection.” funds to compete. New cost cap rules by the sport’s governing body, the FIA, now limit racing team expenditure for developing, building and Because Aston Martin F1 is currently already improving F1™ cars. operating below the cost cap, it’s in a unique position. “We’ve always been known as a team that has performed very well given our budget,” Robert Yeowart, Chief Financial Officer for the explains Yeowart. “So now as most other teams Aston Martin F1™, is responsible for ensuring the are looking at reducing or reallocating resources business operates as efficiently and effectively to comply, we’re able to strategically add as possible, and, with the cost cap, getting even resources where we need them. As the cap comes more value from every pound spent. “This change down and our ambitions rise, we can see our hopefully levels the playing field by equalizing team grow.” the amount of money that teams have to spend,” he explains. “For the first time it’s not simply MindFuel // 13
“IFS has given us the perfect platform to build on,” says Yeowart. “It enables us to really understand where we’re spending our money by detailed cost analysis, which we couldn’t do before. We can track our inventory and answer questions like ‘what parts do we have available to us?’ What state are they in? How many parts are in the building and how much does each cost?” “IFS will provide data, When we do developments, we can now implement a knowledge, analytics and ‘pound for lap time’ ratio analysis. For the first time we information. It will be used can objectively look at how much one upgrade might cost versus another, and the resulting performance across our entire organization improvement in lap time for each. To make truly informed decisions like this we need quality, timely to support decisions and drive data, and IFS can provide that.” efficiency.” The FIA also requires teams to track inventory to ensure the cost of parts isn’t allocated to the wrong Robert Yeowart, Chief Financial Officer, Aston Martin accounting year, including evidencing when parts Cognizant Formula One™ Team are first used with a bar code tracking system. All the data needed will be fed through IFS. “We know exactly where our inventory is, when we first used a part, how many kilometers it’s done, how much life it has The FIA’s cost cap is intended to capture all the left and when we need to be considering a spare or elements that really differentiate performance. “The replacement,” says Yeowart. “Towards the end of the governing body is mindful every team is different,” he season all this is absolutely critical as we may have explains. “Because some teams will have a bigger had accident damage and be up against the cap.” marketing function, sponsorship levels or perhaps a corporate head office that they need to report As F1 racing evolves, Yeowart is clear about the to, certain business support spending is excluded. importance of the system. “IFS can help our team Currently that includes payments for marketing, meet the cost cap regulations through improving finance, legal, HR and drivers.” our planning, our data and our analytics. It helps us understand where we’ve spent our money so far, what we’ve left to spend against the cap and how Cost control using IFS we plan to spend it. It lets us analyze where we’re Aston Martin F1 first implemented IFS across all its adding performance on the car, and if that’s the best financial reporting. This was followed by expanding use of our capped resources. And it ensures that, the implementation into production areas and, when we report to the FIA, we are 100% sure that the despite COVID restrictions, went live by the end of information we provide is accurate and exactly what the year. is required.” MindFuel // 14
Exciting format, sprint qualifiers “There’s a spend allowance for the spring qualifying races, which remains fixed if we have no incidents. If Alongside the cost cap, there are exciting changes we sustain significant damage requiring a pit stop or to the F1™ racing calendar format for fans. The retirement, we have to prove the cost of damage to 2021 F1 sprint qualifying season spans three race the FIA to get it exempted from the cap. Teams will be meetings, the first of which is at Silverstone. Each deciding whether to pull into the pits after damage to meeting comprises a practice session and a qualifier claim or try and continue to finish the race.” on a Friday, followed by a short (100km, 1 hour) sprint qualifier on the Saturday which dictates the grid for the main race event on the Sunday. “It’s in all our interests to keep making sure we bring the fans into The perfect opportunity the sport and give them the best F1 experience we At the end of 2022, Aston Martin F1 will also become possibly can,” says Yeowart. the first team in 20 years to occupy a new, purpose- built factory. “Against a cost-cap environment, we The format also creates a new challenge for teams. have the perfect opportunity alongside our IFS Explains Yeowart, “Qualifying in spring impacts the system to really focus on efficiency, optimization and, cost of the car. Firstly, we don’t know how much ultimately our purpose: helping over 650 people to race damage cars may suffer early in the year, and create, within regulated constraints and spends, the secondly, racing the cars harder and sooner means highest possible performance for our F1 competition more wear and tear on parts. The cost cap means we cars,” says Yeowart. must be certain about what we spend on, and when. MindFuel // 15
Hear from the Heroes of the IFS Community In the past year, we’ve had 14 customers become heroes in the IFS community. What is a hero you ask? To earn the status of hero, you must be an active member of the community. These customers are regulars on the site, coming in not only to ask but to answer questions. They spend valuable time offering their advice, which for some comes from years of experience. We’re very lucky to have them and are grateful for their contributions. So thank you to our heroes! If you’re still undecided about joining our community, read on to find out why the heroes themselves think it’s worth your time: “The IFS community has been invaluable to us as we have migrated from IFS 7 to IFS 10, whilst also broadening our use of its functionality in many areas.” Ged Pierce IT Manager, Unipart Powertrain Applications MindFuel // 16
“In order to fully utilize IFS functionality, “I was working in IFS Poland for 18 years, since 1995, as there is a level of detailed an implementation consultant and quit this job to join help that can only be satisfied IFS project in Technip, where I have spent another 8 years implementing and then maintaining IFS solution. through an interaction Especially maintenance job I am doing currently is day to day issue analysis and problem solving. I with a knowledgeable or gathered a lot of experience during that time, learned experienced user.” some tricks and nuances and found that things easy and simple for me are not so for everyone. I became Shawn Berkstresser a kind of mentor inside my local team, and sharing knowledge with community of IFS users is natural for Global IT Project Manager, me. Sometimes people need just a little guidance Instron to deal with what they consider a big issue, and it is pleasure for me to provide such guidance. And I am learning still looking at the answers given by others. I am impressed looking at growth of the IFS “The IFS community has been invaluable to us as community. It is lively place; with new members every we have migrated from IFS 7 to IFS 10, whilst also day and I believe it will keep going that way. To keep broadening our use of its functionality in many areas. it lively, it is vital to leave no question without an We have never yet submitted a request for help that answer. It encourages to ask another one. Sometimes has not been responded to in a way that has helped one have to deal with a case he has never seen here us move forwards. In return, we help where we can before, but usually someone somewhere had resolved and provide assistance in the areas where we have similar problem before, and it is great to have a place specialised knowledge and expertise. We certainly where questions can be asked and quickly answered, would not have achieved as much in the last 18 on friendly terms. No one is lone island.” months without community support." Adam Bereda, Ged Pierce, TechnipFMC IT Manager, Unipart Powertrain Applications “In order to fully utilize IFS functionality, there is a level of detailed help that can only be satisfied through an interaction with a knowledgeable or experienced user. Joining employees, partners, and customers all in the same system of understanding is a useful way to share that detail. Not all employees have been “I am impressed exposed to how the partners setup IFS for customer requirements and customer use of IFS in a detailed looking at growth of the manner often exceeds the general design criteria IFS community. It is lively or help for a function. The community provides an open environment to answer everything (or at least place; with new members ask) from very basic questions to incredibly detailed questions that have no out of the box solution. The every day and I believe it will community allows me to share my experiences where keep going that way.” I’ve encountered the same issue, but it also allows me to learn along the way as I review questions and Adam Bereda answers provided by others. I would have loved to TechnipFMC have this forum when I first started learning IFS.” Shawn Berkstresser, Global IT Project Manager, Instron MindFuel // 17
“The IFS Community has been one of the For me the Community isn’t just about a user asking a question and an expert answering. I feel if I have single biggest benefits that’s a similar experience to what’s being asked, I will try and explain how we overcame or delivered a solution happened in the past to what the what business needed. I think if people 12 months.” can see that other users and businesses have similar problems or requirements to overcome, it promotes Adrian Egley the community feel and engagement in the platform.” Applications Support Team Leader, Adrian Egley, Markerstudy Group Applications Support Team Leader, Markerstudy Group “The IFS Community has been a really helpful way to get rapid feedback from both peers and IFS support. That combination is something not available anywhere else for IFS. And in addition to simply getting an answer to something, the related comments that often come out along the way can themselves be very insightful in unexpected ways. “Our company went live on IFS Apps 10 in September 2020. In the lead up to cutover, our IFS Account Manager introduced us to the IFS Community. Since I love to help others when I can, but I also want joining, I have found the forum to be an invaluable to “pay-it-forward” and invest in the growth of the resource. The community is populated with a very Community because I personally find it to be an active user base of consumers, consultants, and IFS incredibly helpful and responsive resource. That only employees. Each provides a unique perspective on the happens because of the help—large and small—from product itself, and I have leveraged their collective all of the contributors, so the more people who expertise numerous times since our launch. I look contribute the better it is, and the best way to forward to the continued growth of the community!” encourage others to contribute is to do so myself.” Nick Porter, Chad Johnson, Global Director, Enterprise Applications, Ensign-Bickford Industries Manager of Operations Innovation, New Standard Corporation “The IFS Community has been one the single biggest So join our IFS employees, partners, customers and benefits that’s happened in the past 12 months. HEROES in the community today! Membership is free and only takes a minute or two to register: It’s not just the ability to ask a question and get a response from an expert or peer immediately, but also community.ifs.com being able to see what other users and customers are looking for support on. There are questions and articles that’s been posted by others which have assisted me in what I am trying to do in my role. There’s always more than one solution to a problem in most cases and it’s great to see the different ways that are possible. The knowledge articles are also great too. It’s not heavy reading and the ability to post clear screen shots and instructions help massively. MindFuel // 18
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Giving Customers a Voice— the Voice of the Customer Program By Claudia Belardo, VP Business Transformation, Customer Service Experience Historically at IFS, customer surveys consisted of a With that objective in mind, I started to think about cross section of the IFS customer base being sent the best vendors to represent us. I wanted to find a an annual survey where they were asked around 30 third-party vendor that would partner well with our questions that looked for insights and trends about values and understood the design-driven survey a mixture of topics, asked in a traditional way. One approach, as well as having the ability to set the of the reasons for my arrival at IFS was to shake this intention of each question through behavioural process up and ensure we gained more value from psychology. Customerville came to mind; their customer input, and so the Voice of the Customer approach to customer listening programs fulfilled all program was born in October 2020. the requirements I was looking for to represent IFS. So, after sharing our vision with the vendor, A new way to connect with customers Customerville came on board to help us design and deliver the 2020 IFS Customer Survey. This survey was When I joined the project team, my objective was to somewhat of an experiment—the challenge being if we ensure the customer survey reflected the direction IFS did things differently this time around, would we see a was headed in. I wanted our customers to know we better participation rate and more valuable insights? were redesigning the survey, and that we were taking into account behavioural psychology, so we made sure expectations were set, and helped customers understand what we would be doing with their data to honour the time that they invested in completing the survey. This was the start of the ‘You Spoke, We Acted’ approach. MindFuel // 20
Data-driven change at an organizational level. The power of the program allows us to see trends develop as they happen The results of the survey saw an increase in the and prevent issues before they start. By combining response rate by over 20% and an increase in our operational data with our customer experience verbatim comments by 660%, which we had not seen data, we can complement and scale the work we do, before with previous surveys. Using the data from making us more efficient and effective. the survey we conducted some driven analysis and read every single survey which evolved into a set of The design-driven embedded approach incorporates customer-driven goals for IFS. We learned from this into the value offering and helps drive our customers survey that customers wanted a better and easier down the path to success. With each new survey that way to engage on a regular basis with IFS rather than comes in we can work as an organization to ensure a long, once-a-year kind of survey that often meant that we improve as we go, to make the journey as reporting issues when the time for action had long effortless as possible for every customer that works since passed. with us by identifying quickly when we need to make course improvements, adjustments or changes. From here the Voice of the Customer program was born, and by mapping the IFS Customer Success journey we were able to identify touchpoints for when it made sense to send short surveys to complement Enhanced functional visibility the work we do, or to enforce actions that we had As an organization we are making use of this customer taken. The program consists of eight touchpoints, or experience data to help functions across the entire listening posts as we like to call them, that happen business prioritize in a data-driven way; from what we throughout a customer’s lifecycle with IFS as well as need to be working on and developing next, as well just after an event that takes place in the ongoing as monitoring trends and changes early enough to be relationship, for example, after an IFS support able to accommodate them easily. We are starting to case closes or just after an IFS demonstration has build a picture of the IFS teams that are performing happened. best, where the areas of best practice are, where we need to replicate processes, which implementation teams are performing in an expedited way and in a Acting when it matters most way that’s resonating well with customers, and we are learning what certain teams are doing differently from By connecting with customers in the moment, we other teams. This growing level of visibility derives receive feedback in real time and can act on it when it from customer feedback and is shaping the way IFS matters most—both for that specific customer but also works for the better. MindFuel // 21
Building a successful customer To build better and successful customer experiences it is important to make sure that the listening posts experience are set at the right time, and with the right questions The design and deployment of the program is always to drive better outcomes and that our teams are also improving but is not something that can happen empowered to action the insights that are coming in. quickly if we want to ensure that what we build is valuable and honours our customers’ time. We are The IFS Voice of the Customer program asks proud, however, that within the first two months of the customers to share their stories at important moments program the first listening posts were live. We continue in their lifecycle with IFS, so we have the visibility of to make sure that subject matter experts and business what is going right and provides valuable lessons on area experts are involved with each of the listening what we need to change. That is the customer-driven posts we are creating. design approach in action—have you been invited to participate and complete a survey yet? The Customer Lifecycle Sales Progress Voice of the Customer Touchpoints Survey Evaluate We are generating Demand We are Qualifying We are Adopt Sel 1a lin Customer Awareness Discovery Defin g Obtain Expand itio n 1b Advocate cy ca Advo Buy Renew l cessfu n We ar o 3c 2a ati Des alid urn Implementation suc Customer Success ign e Im eV 3b 2b f ch Survey Success Survey lu ers ple Va ko m m o 3a 2c Ris st en n De tin cu atio live Realiz ry g ing ak m We are Go-Live MindFuel // 22
Why IFS Cloud? Few would accuse IFS as a company of our two-day launch event1, gave interviews being quiet this year. In February, we across a variety of media, and, in the last broadcast our new-look brand through the issue of MindFuel, delivered a 14-page lights of Times Square and Burj Khalifa, via product deep dive2. major television stations, and the pages of international newspapers and magazines This time, we’re going back to the heart (see page 32 for more on this!). And in March, and soul of IFS Cloud with a quick recap of we unveiled the biggest product launch its core strengths. Here are five ways our in our company’s history: IFS Cloud. We new product and platform stands out from dished out product drivers and details at the rest. 1 ifs.biz/24b 2 ifs.biz/scx
1. Unique industry depth 2. One product, IFS Cloud lets you harness a level of industry several class-leading solutions experience and expertise you simply won’t With IFS Cloud, you access all our solutions find in other products. Industry-focused and capabilities from a single product, built accelerators help you implement much on a common platform. Simply turn on the more efficiently, along with the personalized capabilities you need today and add more lobbies, reports and dashboards you need for as your business needs change, all with one fast, accurate decision-making. common user experience, one underlying technology infrastructure and new capability updates every six months. 3. Innovation embedded 4. Choice and parity, and ready to use wherever you deploy IFS Cloud puts emerging technologies like AI, We offer a choice of deployment models for Machine Learning and Augmented Reality your IFS Cloud software. Whether it’s in our to work and with clear business relevance cloud or you’re managing the deployment and value—right from day one. Embedding yourself, you can run it where you want. capabilities into the heart of the product Whether you choose a cloud, remote or self- means you capitalize on the latest, most managed model, you get exactly the same relevant technologies without needing to run functional solution, no compromises—and no expensive or lengthy pilot projects. forced timings for upgrades, or restrictions on how you can tailor to make it your own. 5. Delightful product experiences With a responsive, people-first design, IFS Cloud has been built to delight. It’s easy to configure and personalize to work the way you do: whether that’s at home, out in the field or on the warehouse floor. And it comes with a wider IFS Lifecycle Experience and portals that support how you buy, implement, operate and extend every step of the way. MindFuel // 25
How are Freedom and Choice Built into IFS Cloud? Build it for your business Cloud and on-premise • C apabilities are modular and individually deployable. You start with the functionality you need right now • C loud and turn on more as needs change. We provide IFS Cloud as a service to you from our cloud—connect to the • A dd and connect your own innovations. service, and we take care of the rest. 100% open RESTful APIs cover all data and every process. Built-in capabilities • R emote enable direct API access, process We supply a pre-packaged “virtual automation and more. appliance” with IFS Cloud software, which you operate together with the • T ailor and extend IFS Cloud. Perform main database, on supported platform drag-and-drop configuration with the software, with choice of data residency. built-in Workflow Designer. Optimize the information shown to users with • S elf-managed lobby and page designers. We provide you with the various software artifacts (e.g. containers and database scripts) that make up IFS Cloud, so you can install and operate it yourself, with choice of data residency.
Releases when you need them • T o ensure your security, monthly service updates are routinely applied. However, releases can be deployed at a time that you choose. Works the way you want to work • O ur twice-yearly release schedule means fast access to our latest • I FS Cloud is made for portability. You capabilities and low impact to your can go from on-premise to the cloud, business. But releases are optional— and from the cloud and back again. they will never be forced upon you. • It’s the same great software in all • I FS Lifecycle Experience puts you in three deployment models. Whatever control of your implementation and your choice, you get exactly the update lifecycle. Manage it yourself, same functionality and intelligent invite IFS to, or let one of our partners capabilities. take care of things. • P eople-first, responsive design automatically adapts to your environment, whether that’s desktop, laptop, tablet or mobile. Offline- capable mobile apps are available too. MindFuel // 27
Axios Systems Acquisition: what does it mean for you? “Most organizations seek the ability to connect IT and Over the years, we’ve invested substantially in our the back office to the front office and customer acting service management business, which grew over 100 teams. Bridging those silos and creating visibility with percent year on year in 2020. By acquiring Axios a rich ESM [Enterprise Service Management] solution Systems, we’re deepening our service management will help organizations drive service innovation and capabilities with new IT Service Management (ITSM) visualize the value." and IT Operations Management (ITOM) functionality. The new capabilities will help our customers improve In two short sentences, Ray Wang, principal and the design and automation of workflows, drive founder of Constellation Research Inc, neatly efficiency internally, and connect data across teams encapsulated the main drivers for our acquisition and systems to ultimately create opportunities to of Axios Systems earlier this year. Here we further better serve their customers. Joining forces with Axios examine what the purchase of the Edinburgh-based Systems is instrumental in extending our ambition to ESM provider can deliver for our customers and how. cement ourselves as the market leader in the Service space. Why did we acquire Axios Systems? In our initial discussions with Axios, it soon became clear that their leading product capabilities and At IFS, service and value for customers come first. close customer relationships stand out in the ESM And in launching IFS Cloud earlier this year, we market. What’s more, Axios’s flagship product, Assyst, reinforced our commitment to help our customers go is entirely complementary to the IFS product stack. through digitalization and become more outcome- And as with any successful partnership, the decision and service-led. Cimcorp is a strong example of a was based on more than just our shared technology customer on this journey—see pages 8 to 11 to learn capabilities. Over the past few months, we’ve seen more about the company’s experience with IFS Cloud. strong cultural alignment between the IFS and Axios Ultimately, our goal is to help you deliver when it teams materialize with ease. matters most to your customers—at the Moment of Service. MindFuel // 28
What benefits will you be able to see? We’ve maintained a stronghold as a Leader in the Gartner Magic Quadrant for Field Service Management Software1 every year since 2014. By acquiring Axios Systems—recognized as a Niche Player in the Gartner Magic Quadrant for IT Service Management Tools2—we’re accelerating investment in Assyst and adding further specialism to our product and platform. The new proposition will let you: • B enefit from ITSM and ITOM functionality. You’ll be able to improve the design and automation of workflows, drive efficiency internally, and connect data across teams and systems to ultimately create opportunities to better serve your customers. • C apitalize on end-to-end internal and external service management capabilities, all on one platform. The Assyst solution was primarily built to Axios Systems, a global provider of address internal-facing processes and workflows— combining it with IFS technology results in a cloud-based Enterprise Service Management complete end-to-end service solution. (ESM) software. Recognized as a leader in IT • S hare a unified employee experience in one common portal. By combining internal and external Service Management (ITSM) and IT workflows within one place, we can address more Operations Management (ITOM), Axios than just the requirements of the CIO and their service management, supply chain, business Systems has built a reputation for the quality management or operational needs. For example, we envisage field service workers logging into of its omnichannel service management the common portal and being able to book leave, solution, which many of the world’s most request a new phone, review their work schedule, or check out the stock needed to complete the tasks respected brands rely on, including Aviva, for the day. This approach enhances employee productivity and engagement levels. KPMG, FedEx and many more. • A ccelerate your digital transformation, by integrating back-office systems with asset, technician, service history, customer, and partner data. • L everage the omnichannel capabilities provided by the Assyst solution platform. You’ll be able to engage with IT support across different channels within a single conversation. 1 ifs.biz/k0a 2 bit.ly/33MyHk2
How will the new solution be delivered? This would all be possible through our common platform and user experience. The customer request At IFS, we offer choice and parity, wherever you deploy. would come in via our call center solution and would We’re adding ITSM and ITOM capabilities into IFS be logged as a ticket. This would then initiate a Cloud, which offers three different deployment models workflow for: (see page 26 for an overview of all three). Choice is important to all our customers, across a variety of • I T—to contact the broadband provider and schedule industries, but for some of our service management the installation of broadband and set-up for the customers, the range of deployment models we smart meter offer is critical. For example, we recognize that for asset-intensive industries in particular, on-premises • T he field service technician—to dynamically environments are essential for performing certain schedule him/her to install the smart meter plus field service and remote operations. We will continue request the stock items needed to offer you a variety of different deployment options and support you in making the best choice for your • Accounting—to set up the relevant billing criteria particular business needs. • T he set-up of the customer profile—to consolidate Like all elements of our proposition, you can deploy the overall service and the resulting installation Axios Systems’ ESM capabilities as a best-of-breed costs plus the monthly billing point solution or integrate it with other capabilities • Accounting—to finally invoice and collect the cash built into IFS Cloud. This puts us in a unique position to offer an end-to-end service solution that supports employees internally, and in the field, as well as Enjoy more Moments of Service businesses as they deliver products, outcomes or When everything that goes on in your organization— indeed services. For the first time, customers will be the myriad decisions, processes, and people—all come able to connect both worlds and create a new level together successfully, your customers are enjoying the of visibility across their value chain so that they can best of your business. Moving to an end-to-end service delight customers in delivering great Moments of solution lets you deliver more of these Moments of Service. Service, as the technology helps you manage and optimize more of your business activities. To give you an example scenario, think of an energy company looking to digitize, where part of their Great service connects you to your customers. It program is the roll-out of smart meters. To deliver this, creates loyalty. And loyalty impacts margins. Our they’d need to combine the following: new service management solution, combined with IFS Cloud, will help you rethink your business so you can • T he customer requests—for a smart meter plus the focus on services and outcomes instead of products. need for broadband It’s been built to help you orchestrate your customers, • F ield service—for the scheduled installation plus the your people, and your assets as your business stock items needed transforms. • I T—to reach out to the original equipment Our mission is to provide an easier path to digital manufacturer for the broadband installation plus transformation. We remove product silos that the connection of the smart meter by the field segregate data and slow decision making. We give technician you the choice to deploy in the cloud or on-premise, and we’ve embedded digital innovation for you to use • E nterprise resource planning—for billing/cash right out of the box. collection MindFuel // 30
Drive more business. Our supply chain & manufacturing consulting professionals combine the knowledge of IFS solutions with deep industry and process experience to help clients strategically align and optimize all aspects of their supply chain and operations. advisory. tax. assurance. | bakertilly.com Baker Tilly US, LLP trading as Baker Tilly is a member of the global network of Baker Tilly International Ltd., the members of which are separate and independent legal entities. © 2021 Baker Tilly US, LLP.
Lighting Up the World in Purple 1 1 ifs.biz/tx4 MindFuel // 32
* Lewis Pugh is the UN Patron of the Oceans and will influence our sustainability plan, as well as engage with the IFS ecosystem to challenge and celebrate sustainability best practice Turning the Tide on Sustainability Climate change is the defining issue of our time. We asked ourselves what we can do to be part of the solution. At IFS we believe in investing in sustainability and dedicated to supporting the industry at large, to the value it can drive to your business. Through encourage more accountability to our environment, investments in technology and connected data, more across the industry. To that end, we are delighted to businesses can better build, manage and measure share our multi-year plan that lays out our stepped their sustainability initiatives. Our commitment approach and commitments for the next three years to sustainability is built upon our plan to improve and brings IFS’s long-term thinking on the importance operations, enabling our customers to achieve their of sustainability internally and its ecosystem and sustainability goals and commitments. We are also owners to the fore. MindFuel // 34
The stepped approach will be established around three core pillars: 1. Our own business Developing an impact mindset We are looking for ways to further accelerate our In line with the United Nations Sustainable employee awareness of and contribution to the Development Goals1, we have identified several areas sustainability agenda. We will be introducing a where we will increase our focus for greater impact. framework to trigger people’s mindsets and to guide engagement. The framework will drive how the Education company is making it possible for its employees to The IFS Education Program2 already works with impact sustainability as individuals and assess how nearing 80 universities and higher education successful IFS is at engaging its workforce behind the institutions globally. The program provides Impact Mindset. scholarships, grants, IT equipment, as well as practical knowledge through internships and mentorships for Volunteering students. Over the course of the next three years, we All employees are given the opportunity to invest one plan to expand the program to 150 institutions globally. workday a year to support a charitable cause of their choice. In 2023, we strive to have the equivalent of Carbon emissions three years’ worth of work invested by our employees In a program started in 2019, we committed to Employees reducing our carbon footprint, in part through consolidating our real estate and improving the green IFS has set the bar high against peers in the industry credentials of our properties. From mid-2019 to date, in terms of diversity in employee mix sets. For example, we have reduced the square meterage of our global women make up 34 percent of the business, above the real estate by 9.5 percent, shrunk our car fleet by 86 industry average for tech percent versus 2019 and are committing to reach • W e will continue to drive grass-roots programs carbon neutrality by 2025. such as the IFS Education Program to foster diversity across the industry Philanthropy We champion and partner with the IFS Foundation3 • T he health and wellbeing of employees remains to alleviate poverty and other social ills in Sri Lankan top of mind, with a new program being launched rural villages—Sri Lanka is home to the largest for employees across the world and measured by proportion of the IFS workforce. The IFS Foundation’s twice-yearly employee surveys mission is to help improve the living standards of Governance people in the countryside by addressing aspects of health, water and sanitation, education, and IFS has always maintained policies on Human Rights economy, and resulting in a self-sustained community. and Anti-Slavery and will further ensure that this is Corporate social responsibility (CSR) initiatives in Sri not only in line with UN criteria and reporting but also Lanka have already improved the lives of over 3,000 pervasively included in the education of its employees. people. IFS supports the IFS Foundation’s planned expansion to encompass additional areas within 1 bit.ly/3bPdNW7 2 bit.ly/33MyHk2 ifs.biz/5t6 3 remote and rural areas of Sri Lanka. MindFuel // 35
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