Horseshoe Bay Andaman Retreat - I Background Information - BES
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Horseshoe Bay Andaman Retreat I Background Information
info@horseshoebayandaman.com
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 1 REF: v5.1801 WEB
Executive Summary
Horseshoe Bay Andaman Retreat
Magnificent site situated on the isthmus south of Dawei, Myanmar
International standard 4-star resort accommodating 100 guests
Targeting Myanmar’s international beach, scuba diving and resort market
Myanmar’s 1st PADI 5-Star Scuba Dive School and Centre
The only full-scale dive centre between Ngwe Saung and Kawthaung
$3,000,000 Capital Investment for construction and fitout
120 employed during 8 month greenfield construction
45 Permanent Staff during operations (41 local)
Career opportunities with other group Food, Beverage & Hospitality operations
Industry training and service levels of excellence
Responsible procurement, local suppliers, low environmental footprint
Flagship hospitality project just south of Dawei SEZ
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 2
Location
GULF OF
MARTAAN
MOSCOS
ISLANDS
Horseshoe Bay Andaman Retreat
GULF OF
MERGUI THAILAND
ANDAMAN SEA ARCHIPELAGO
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 3
Location
Horseshoe Bay
Andaman Retreat
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 4
Location © HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 5
Myanmar Tourism
History
Myanmar’s history can be traced back to the 2nd century when the Rakhine ruled the west coast and
Pyu civilization flourished in the central regions. Throughout the years great kingdoms came and went
until the Third Myanmar Empire fell in 1885 to the colonial British; Myanmar subsequently regained
independence in 1948.
For many years thereafter Myanmar disappeared behind a wall of self-isolation, and only recently
reopened its doors to the outside world, revealing the country’s unique culture and stunning scenery to
new generations of visitors.
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 6
Myanmar Tourism
Culture & religion
85% of Myanmar’s population practices Buddhism, but there are substantial numbers of Christians,
Hindus, Muslims and animists throughout the country. It is therefore not unusual to see pagodas,
churches, mosques and temples standing together in a single neighbourhood. Spirit worship also exists
side-by-side with Buddhism, as these minor gods are believed to be disciples of the Buddha’s
teachings.
Aspects of Burmese culture are most apparent in religious sites. The country has been called the "Land
of Pagodas" as the landscape is dominated by Buddhist pagodas or stupas.
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 7
Myanmar Tourism
Language and dress
There are more than 100 ethnic groups in Myanmar, all with their own languages and dialects. The
majority speaks Myanmar (Burmese), although English is widely spoken in urban areas and tourist
hubs like Yangon and Mandalay. Helpful tour guides that speak major foreign languages can be booked
through your tour operator. The traditional Burmese greeting is “mingalaba” (roughly translated as
'auspiciousness to you'). Greetings such as "Have you eaten?" are still common.
The typical garment of the Burmese is the longyi, a sarong worn by both men and women. In urban
areas, skirts and pants are becoming more common, particularly among the young.
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 8
Myanmar Tourism
Lifestyle
There are twelve months in the traditional Burmese calendar and twelve corresponding festivals. Most
of the festivals are related to Burmese Buddhism and in any town or village the local paya pwè (the
pagoda festival) is the most important.
Football is the most popular sport in Myanmar. Similar to football, Chinlone is an indigenous sport that
utilises a rattan ball and is played using mainly the feet and the knees, but the head and also the arms
may be used except the hands.
Burmese cuisine has been influenced by Indian, Chinese and Thai cuisines as well as domestic ethnic
cuisines. A typical Burmese meal consists of several meat curries, a soup, steamed rice and fermented
sauce of preserved fish, along with vegetables for dipping.
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 9
Myanmar Tourism
Geography
Myanmar is geographically the largest country in Southeast Asia. Rich not only in traditions, Myanmar’s
fertile land is crossed by a number of rivers that are used for transportation, irrigation, and also as a
source of food. Myanmar’s primary river artery is the Irrawaddy, often referred to as the Ayerawady.
Mines have yielded some of the world’s finest rubies and imperial jades, while the sea off the southern
coast is prime breeding ground for cultured pearls of excellent lustre.
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 10Dawei Peninsula Tourism
Beaches
Forests
Mountains
Villages
Farms
Fisheries
Pagodas
Islands
Underwater
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 11Context: The Mergui (Myeik) Archipelago
Our back yard
If you want the most unique diving experience in the planet, then Myanmar is the place for you. Its
waters were closed off until 1997, which means that they are relatively unexplored and undiscovered
by even some of the most seasoned divers. With gorgeous landscapes made of caves, soft and hard
coral, incredibly rich wildlife and exclusive dive sites, it is diving like you’ve never done it before.
Burma’s Mergui Archipelago offers over 800 islands sprinkled throughout 12,000 square kilometres of
crystalline waters just begging to be discovered. Since Burmese waters were opened, only a few boats
have begun to appear, yet the islands remain almost entirely uninhabited save for the odd Burmese
sea gypsies. Most divers who go to Burma seek the mysterious waters of the Mergui Archipelago. This
off-the-beaten-path diving destination is made mostly from limestone (ensuring there are plenty of
caves and tunnels) and a few granite pinnacles circled by a wide diversity of corals of beautiful colour.
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 12Context: Dawei Special Economic Zone
A seven-year mega project is being built 100km up the coast
The initial development phase will have nine projects and increase the
demand for tourism products exponentially
Dawei SEZ is a 7-year project lasting from 2015 to 2022. The project has two phases, initial and main.
The initial phase must be completed by 2018 and it will cost US$350 million or about 450 billion kyat.
According to the project blueprint, there will be industrial zones, a deep-sea port, small port, schools,
markets and hospitals with water and electricity, and a small city with essential infrastructure. This mega
project will help Myanmar trade with Thailand (Bangkok highway under construction), India and Vietnam.
The project is expected to bring around 5000 skilled professionals to settle in the Dawei area, growing
the domestic tourism market.
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 13Development concept
Horseshoe Bay Andaman Retreat will consist of:
• 22 luxury beachfront double villas
• 32-bed private room rest house, and a 24-bed dive school
• Restaurant and bar serving quality fresh dishes and refreshing drinks
• Communal Longhouse area for dining and relaxing
• Spa and complementary gym, multiple water sports and mountain biking
• Beachfront swimming pool with deep scuba training section
• Fully registered PADI 5* Instructor Development Dive Centre offering courses,
recreational dives, day trips and liveaboard access to the Myeik Archipelago
The Retreat will have its own liveaboard Dive Boat for extended adventures
as well as smaller boats for local day dives and fishing excursions.
The Retreat will operate a stop-over in Dawei, offering guests a sanctuary,
restaurant and overnight accommodation while providing the Retreat with
logistic support.
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 14Horseshoe Bay Layout © HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 15
The Horseshoe Bay Experience
Horseshoe Bay Retreat plans to offer a genuine resort experience but is located in a
geographically interesting and heritage rich region.
Guests can enjoy luxury accommodation directly on the sand, accompanied by fantastic food,
spa treatments, fitness training, yoga, scuba diving introduction or training, advanced dives,
live aboard adventures and great fishing.
Nearby cultural and natural sights such as pagodas, villages, forests and islands complete the
Retreat experience for a perfect vacation.
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 16Accommodation
Luxury Villas, Private Twins, Dive Camp
Horseshoe Bay Retreat will cater for a diversity of guests looking to relax on the coastline and
enjoy some adventure activities.
The Retreat will boast 22 private luxury en suite double villas with sea views and direct beach
access, while cost-conscious guests will enjoy one of the 16 private twin rooms with shared
bathrooms and lounges. The Dive Camp will sleep 24 in bunk-style accommodation and allow
guests more budget for scuba courses and trips.
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 17Hospitality
Restaurant, Bar, Pool, Spa
The “Longhouse” will host guests for an
international culinary experience with its fully
equipped kitchen, bar and great setting.
The on-site spa and gym will cater for
muscles and joints in style, while the
beachside pool will accommodate relaxed
bathing, tanning and scuba training in its
custom deep end.
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 18Activities
Dive Centre, water & land sports, exploring
While traditional hospitality visitors will love the Retreat’s amenities and menus, active
travellers will revel in the fully equipped PADI 5-Star Instructor Development Dive Centre
designed to host courses from Discover Scuba to Instructor including recreational diving to
multiple locations offshore. This will be supported by the activity boats for day trips and scuba
liveaboard for multi-night adventures into the Mergui (Myeik) archipelago.
Guests will also enjoy the complementary mountain bikes, SUP boards, sea-kayaks and
scooters to explore the peninsula and coastal waters in a low-impact, fun and active manner.
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 19Operations
Horseshoe Bay Andaman Retreat will boast 5 main revenue streams
1. PADI 5-Star Instructor Development Dive Centre for courses, recreational adventure
dives and multi-night liveaboard trips.
2. Accommodation bed nights
3. Private tour bookings
4. Longhouse restaurant & bar
5. Spa treatments
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 20Target markets
Foreign tourists
Myanmar Tourism is underserved with activities for western tourists beyond the obligatory Pagoda and market/village visits.
Horseshoe Bay plans to offer a genuine resort experience but located in a geographically and heritage interesting region. The
great food, lots to do, enthusiastic staff and high quality accommodation will make the Retreat competitive with Thailand and the
Maldives.
Health and Fitness
Horseshoe Bay Retreat staff will include a certified Personal Trainer and Dietician. Adventure tourism including trekking, climbing
and mountain biking will be included in fitness/weight loss programs. Diabetes is a significant problem in Asia and AARDM will
offer complementary diets and other proven systems to enhance guest health.
Religious tourists
Dawei is a highly regarded religious tourism area with a pilgrimage to the 8 main pagodas of the region taking on an ‘epic’ venture
for Buddhists visiting the region. Shin Maw Pagoda on Horseshoe Bay's eastern arm is the final Pagoda on this Pilgrimage. The
Retreat will work with travel agents from Thailand and other regions to make this visit a ‘must’.
Gap year tourism
Gap Year tourism in Europe, Australia and the US is a billion dollar industry where there are short programs offered globally.
Horseshoe Bay Retreat will cater for 3-6 month programs and offer a hybrid of Dive Training to Instructor Standard, working in the
local community schools, developing tourism infrastructure, subsistence farming techniques and educational tours across
Myanmar to Bagan, Yangon, Mandalay and Inle Lake. This will focus on the Low Season months in particular in order to keep
rates accessible for guests and occupancy numbers up.
SEZ development
The development of the Dawei SEZ will have a profound effect on the region and dramatically increase demand for quality
recreational facilities. Up to 5000 expatriate management staff residing at the SEZ are estimated and high speed road access to
Bangkok within less than 4 hours i.e. planned. This inherent client base and the potential of Thailand tourism enhances the
Retreat's position considerably.
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 21Sales, Marketing and Promotions
Differentiation
Magnificent site situated on the isthmus south of Dawei, Myanmar
International standard 4* resort accommodating 100 guests
Myanmar’s 1st PADI 5* Scuba Dive School & Centre (only full-scale dive centre between Ngwe Saung and Kawthaung)
Activity and lifestyle focused Retreat with land and water sports
Strong eco-friendly, responsible and sustainable business approach
Elegant, focused and world-class brand
Integrated marketing focus
Bespoke listings & agents
Global booking engines
Full-suite digital marketing
Channels through Scuba Diving marketing
Guide books and feature publications
Festival packages and specials
Tour packages unique to the Group
Gap Year Tourists with social and environmental programs
International trade shows (specialist e.g. Scuba and general e.g. Myanmar, Resorts)
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 22Benefits for Myanmar and Local Area
Horseshoe Bay Retreat will demonstrate how traditional Myanmar tourism can be
incorporated with luxury, adventure and exclusivity while developing a responsible
business that creates shared value.
The Capital Cost
The project will contribute to the local economy during the construction phase with local purchases and labour hire. We
will actively work with local suppliers of materials in order to develop their quality and consistence and aim to reduce our
use of imported goods as much as possible.
Employees
During construction there will be more than 120 staff on site with more than half employed locally. Construction skills
transfer will take place through out the build period. Once in operation the resort will have a minimum of 45 full-time staff
with more than 80% hired locally.
Training
The resort will offer vocational training for all positions in the resort operation including dive instructors, machinery
mechanics, chefs and sea captains while industry accepted training will be offered to wait staff, housekeepers,
gardeners and boat and dive crews.
Local Suppliers
The resort will try and buy locally and will assist local farmers to develop crops required by the restaurant, while
fishermen will supply the majority of protein offered on the menus. We aim to reduce imported food as much as possible
and serve fresh, seasonal and local inputs though our menus.
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 23Benefits for Myanmar and Local Area
Horseshoe Bay Retreat will demonstrate how traditional Myanmar tourism can be
incorporated with luxury, adventure and exclusivity while developing a responsible
business that creates shared value.
Local social and environment programs
Programs and initiatives for local social and environmental development will be developed for all
guests, especially gap year clients.
Gap Year Tourism is based on 17-20 year old students from around the world, between high school and
university, gaining life experience, giving back to communities and hopefully developing into thinking
and caring young adults. Gap year and other guests will have the opportunity to interact with local
schools teaching English, Music and Arts.
Research projects will be undertaken investigating marine life and the effect that tourism is having on
the region. The students in cooperation with local tourist attractions will construct walking tracks,
access stairs and erosion protection systems. In general, the gap year students will actively interact
with the local community for both parties’ mutual benefit.
Sponsorship plays an important part of Gap Year Tourism and the participants will, as part of their
costs, contribute to a Sponsorship Fund operated by the resort to supply educational material and
equipment.
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 24Benefits for Myanmar and Local Area
Eco-friendly and responsible construction will include
Rooftop solar panels
Best-in-class insulation for thermal efficiency
Custom energy efficient windows
Programmable thermostats
Low VOCs in paints, carpets and other building materials
Water efficient plumbing fixtures
Compact florescent lighting
Landscaping with native plants and water conservation measures
Protected green space
Benefits of eco-friendly building
Conservation of natural resources
Enhancement and protection of the property’s natural surroundings
Improved indoor air quality
Improved health and comfort of residents
Minimized impact on the local infrastructure
Reduction of construction waste sent to landfills
We believe that the owner or developer of an eco-friendly project gains economic benefits, enhanced asset
value, and lower operating costs. In many countries a developer also gains tax and rebate incentives.
© HORSESHOE BAY ANDAMAN RETREAT 2018 | CONFIDENTIAL | Page 25www.besbuilt.com
info@horseshoebayandaman.com
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