2020 MEDIA KIT JOURNAL OF ORTHOPAEDIC & SPORTS PHYSICAL THERAPY - Published by JOSPT, Inc. d/b/a Movement Science Media.
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2020 MEDIA KIT JOURNAL OF ORTHOPAEDIC & SPORTS PHYSICAL THERAPY Published by JOSPT®, Inc. d/b/a Movement Science Media.
CONTENT Scholarly and peer reviewed, the Journal of Orthopaedic & Sports Physical Therapy® (JOSPT®) publishes scientifically rigorous content and promotes its application to movement-related health. JOSPT features the latest evidence-based research and clinical cases in this field, which includes physical therapy, orthopaedics, sports medicine, and biomechanics. JOSPT offers original, immediately applicable clinical research and useful supplementary information in a variety of formats, from its print journal and comprehensive website to videos demonstrating diagnostic and treatment techniques and its Read for Credit continuing education program. Led by Editor-in-Chief Clare L. Ardern, PT, PhD, the JOSPT editorial team comprises 35+ preeminent physical therapists, rehabilitation clinicians, researchers, and educators from around the world who serve as editors, associate editors, special features editors, and statistical consultants. Our editors engage in screening and either rejecting or accepting for review all submitted research and other original manuscripts. For manuscripts passing the initial screen, the editors then select, invite, and coordinate prestigious reviewers through rigorous peer-review processes for each piece of scientific content JOSPT publishes. Journal of Orthopaedic & Sports Physical Therapy JOSPT readers rank the Journal JOSPT volume 49 | number 11 | november 2019 first in usefulness among 17 Editorial The Global Resource for Musculoskeletal Health, Injury, and Rehabilitation How Do We Meet the Challenges of Assessing and A Treatment-Based Profiling Model for Physical Therapy Management of Patients Following a Concussive Event leading publications in related fields (on a scale of 1 to 5, where 5 is extremely useful). Managing Concussion? Brain Drain: Psychosocial Factors Influence Recovery Following Mild Traumatic Brain Injury— Clinical Commentaries 3 Recommendations for Clinicians Assessing The Epidemiology of Sport-Related Concussion: Psychosocial Factors What the Rehabilitation Clinician Needs to Know Determining Outcome in Children and Adolescents Considerations for Diagnosis and Management After Concussion: Viewing Things More Holistically of Concussion Adapting the Dynamic, Recursive Model of Sport Injury to Concussion: An Individualized Approach to Concussion Prevention, Detection, Assessment, Research Reports Women and Men Use Different Strategies to Stabilize the Head in Response to Impulsive Loads: Implications Source: JOSPT 2019 Reader Survey and Treatment for Concussion Injury Risk Cutting to the Pathophysiology Chase: Translating Can the Neck Contribute to Persistent Symptoms Post Cutting-Edge Neuroscience to Rehabilitation Practice Concussion? A Prospective Descriptive Case Series in Sports-Related Concussion Management Musculoskeletal Imaging Concussion in Combination With Whiplash-Associated Acromegalic Arthropathy Disorder May Be Missed in Primary Care: Key Recommendations for Assessment and Management Osteomyelitis of the Glenohumeral Joint SPECIAL IS SU E JOSPT® is published monthly in print and online by JOSPT®, Inc. d/b/a Movement Science Media. CONCUSSION w w w. j o s p t . o r g “Thank you for continuing to improve our visibility as a profession, and for improving the quality of physical therapy musculoskeletal research!” 2
READERSHIP LEADERS IN THEIR FIELD PURCHASE INFLUENCERS Masters or doctoral degree 87% Working practioners 75% 69% of readers make or influence Manage or own their own enterprises 27% purchasing decisions for physical Responsible for staff development 45% therapy products and services. Work in outpatient facilities or private practice 69% Worked in orthopaedics and/or sports 39% of those readers either specify products or 80% services or are the final authority on purchasing. for more than 4 years TOP TEN PRODUCTS BOUGHT ENGAGED READERS Therapeutic excercise/intervention 69% Spend 30 or more minutes with every issue 50% Manual therapy equipment 63% Keep issues for 1 or more years 52% Share issues with others 48% General equipment & supplies 48% Exam/testing tables & tools 41% 69% of readers visit advertiser websites. Patient education materials 40% Electrotherapeutic modalities 38% Recommend purchase of a product 43% Dry needling equipment 35% Discuss advertisements 37% Treadmills 33% Contact an advertiser 27% Cold therapy 32% Heat therapy 28% 95% visit JOSPT.org. Source: JOSPT 2019 Reader Survey 3
2 0 2 0 E D I TO R I A L C A L E N DA R SPACE MATERIALS ISSUE CLOSE DUE MAILED ADVERTISING OPPORTUNITIES DEC 2019 11/1/19 11/5/19 12/5/19 TBD Academy of Orthopaedic Physical Therapy and American Academy of Sports Physical Therapy research abstracts JAN 2020 11/25/19 11/27/19 1/2/20 for APTA’s Combined Sections Meeting – CSM 2020, February 12-15, Denver, CO Bonus distribution at CSM 2020, February 12-15, FEB 1/2/20 1/6/20 2/6/20 Denver, CO MAR 1/27/20 1/29/20 3/5/20 Clinical Practice Guideline: Concussion APR 2/24/20 2/26/20 4/2/20 Special Issue: Training Loads Bonus distribution at Canadian Physiotherapy MAY 3/30/20 4/1/20 5/7/20 Association (CPA) Congress 2020, May 28-30, Ottawa, Canada JUN 5/4/20 5/6/20 6/11/20 TBD JUL 5/22/20 5/27/20 7/2/20 TBD AUG 6/29/20 7/1/20 8/6/20 Clinical Practice Guideline: Hip Fracture SEP 7/27/20 7/29/20 9/3/20 TBD Bonus distribution at IFOMPT 2020, October 6-8, OCT 8/24/20 8/26/20 10/1/20 Melbourne, Australia; Clinical Practice Guideline: Shoulder Instability NOV 9/28/20 9/30/20 11/5/20 TBD Bonus distribution at American Academy of Sports DEC 10/26/20 10/28/20 12/3/20 Physical Therapy Team Concept Conference 2020, Las Vegas, NV Academy of Orthopaedic Physical Therapy and American Academy of Sports Physical Therapy research abstracts JAN 2021 TBD TBD TBD for APTA’s Combined Sections Meeting – CSM 2021, February 24-27, Orlando, FL Note: The editorial calendar is subject to change without notice. As additional special features are scheduled, they will be included in the calendar available on JOSPT.org. “The journal content and editorial feel as though they reflect the concerns and interests of the clinician in the trenches. Thank you.” 4
C I R C U L AT I O N Journal of Orthopaedic & Sports Physical Therapy PRINT JOSPT volume 49 | number 11 | november 2019 JOSPT reaches a dedicated global audience of clinicians, researchers, practitioners, and academicians across 63 countries. Circulation is 100% paid. The Global Resource for Musculoskeletal Health, Injury, and Rehabilitation Editorial A Treatment-Based Profiling Model for Physical Therapy TOTAL SUBSCRIBERS: 34,286 How Do We Meet the Challenges of Assessing and Management of Patients Following a Concussive Event Managing Concussion? Brain Drain: Psychosocial Factors Influence Recovery Following Mild Traumatic Brain Injury— Clinical Commentaries 3 Recommendations for Clinicians Assessing The Epidemiology of Sport-Related Concussion: What the Rehabilitation Clinician Needs to Know Psychosocial Factors United States 23,931 Determining Outcome in Children and Adolescents International 10,355 Considerations for Diagnosis and Management After Concussion: Viewing Things More Holistically of Concussion Adapting the Dynamic, Recursive Model of Sport Research Reports Injury to Concussion: An Individualized Approach Women and Men Use Different Strategies to Stabilize to Concussion Prevention, Detection, Assessment, the Head in Response to Impulsive Loads: Implications and Treatment for Concussion Injury Risk Cutting to the Pathophysiology Chase: Translating Cutting-Edge Neuroscience to Rehabilitation Practice Can the Neck Contribute to Persistent Symptoms Post Concussion? A Prospective Descriptive Case Series Print + Online: 22,007 in Sports-Related Concussion Management Concussion in Combination With Whiplash-Associated Disorder May Be Missed in Primary Care: Key Musculoskeletal Imaging Acromegalic Arthropathy United States 21,792 Recommendations for Assessment and Management Osteomyelitis of the Glenohumeral Joint International 215 SPECIAL IS SU E Online Only: 12,279 United States 2,139 CONCUSSION International 10,140 w w w. j o s p t . o r g DIGITAL JOSPT’s online presence provides an essential resource for professionals practicing musculoskeletal and sports-related rehabilitation around the world. TOTAL SESSIONS UNIQUE USERS 163,450 118,527 Mobile Sessions e-TOC Subscribers 54,974 66,055 Audience Distribution Academy of Orthopaedic Physical Therapy 15,386 American Academy of Sports Physical Therapy 3,741 Both Academies 4,065 JOSPT Subscribers 1,197 International Partners 9,897 Twitter Followers: 41,800 5
ADDITIONAL OPPORTUNITIES e-TOC: Don’t miss this opportunity to reach 66,055 engaged and loyal readers! Bonus distribution with CUSTOM e-BLAST Ahead-of-Print alerts. e-TOC 70% of readers learn about new material published on JOSPT.org from the e-TOC alert. Source: JOSPT 2019 Reader Survey Custom e-Blast: Reach your target audience with JOSPT’s Custom e-Blast. We can segment our list of subscribers to reach your target audience by: Region, Degree, Academy/Specialty OPT-IN SUBSCRIBERS 67,000+ UNIQUE OPEN RATE 18.8% UNIQUE CLICK-THROUGH RATE 1.5% Monthly averages through September 2019 6
A DV E R T I S I N G R AT E S 2020 PRINT RATES (NET) 4-COLOR 1X 4X 8X 12X Full Page $2,555 $2,405 $2,270 $2,160 Inserts JOSPT can accommodate inserts in the Half Page $2,130 $1,935 $1,885 $1,810 print Journal. Pricing is tied to the rate card. Quarter Page $1,635 $1,570 $1,485 $1,420 A 2-page insert, for example, costs 2x the earned 4-color page rate. PREMIUM POSITIONS: Cover 2 $3,320 $3,125 $2,950 $2,810 Cover Tip for Conference/Tradeshow Distribution Cover 3 $3,065 $2,885 $2,725 $2,590 JOSPT offers a single advertiser a half-page Cover 4 $3,450 $3,245 $3,065 $2,915 tip to the cover of 500–1,500 copies of JOSPT to be distributed at the conferences/ Opposite TOC $3,065 $2,885 $2,725 $2,590 tradeshows where JOSPT exhibits. BLACK & WHITE Please contact JOSPT for specifications, scheduling, and pricing. Full Page $2,055 $1,905 $1,770 $1,660 Half Page $1,630 $1,435 $1,385 $1,310 Quarter Page $1,135 $1,070 $985 $920 Full Page Half Page Vertical Half Page Horizontal Quarter Page 8 x 10.5" Trim 4 x 10.5" Trim 8 x 5.25" Trim 3 x 4.75" Trim & Live Area 7.25 x 9.75" Live Area 3.25 x 9.75" Live Area 7.25 x 4.5" Live Area No Bleed 8.25 x 10.75" Bleed 4.25 x 10.75" Bleed 8.25 x 5.5" Bleed 2020 DIGITAL RATES (NET) Units Dimensions Month Quarter Year Description Shared, run-of-site, rotating banner Leaderboard 728 x 90 px $1,390 $3,250 $11,650 at top of page with linking URL Shared, run-of-site, rotating position Right Rail - Shared 300 x 250 px $1,045 $2,625 $8,950 on right rail of page with linking URL Exclusive, run-of-site, rotating position on Right Rail - Exclusive 300 x 250 px $1,295 $3,190 $11,300 right rail of page with linking URL Run-of-site, targeted position on right rail Vendor Video 2 min. max $1,800 $4,700 $16,500 of page Rotating position at top of page with linking Mobile 300 x 50 px $875 $2,500 $6,895 URL; targeted to mobile users Custom e-mail sent by JOSPT to Custom e-Blast 600 px wide $4,500 $12,600 $37,800 opt-in subscribers Position at top of monthly e-mailed Table of eTOC Alert 300 x 150 px $1,020 $2,570 $9,975 Contents alert with linking URL 7
SPECS & POLICIES PRINT SPECIFICATIONS • Text and important images should be at least – When creating fractional ads, set your 0.375” from the edge of the page. document size equal to or a bit larger than Trim Size the specified ad dimensions. JOSPT’s final trim size is 8” x 10.5”. For full- • All colors are converted to CMYK. page ads, ensure at least 0.125” bleed if the ad • Effective resolution of CMYK/grayscale/duotone PDF File Preflight contains content that extends to the trim edge, images is 300 dpi (plus or minus 20%). • We recommend performing a preflight on and at least 0.375” clearance (live area) from the your files. Acrobat Professional has a built-in • Effective resolution of line-art graphics is trim to the page elements inside the trim area. Preflight function to check for missing fonts, between 1200 and 2400 dpi. For fractional ads, check that the file trim size low-resolution images, file corruption, and so • When using Illustrator or InDesign, fonts on. There are also utilities available (such as matches the size requested (see rate page). are converted to outlines for maximum Apago PDF/X) that will check PDF files. Binding and Paper Stock compatibility. • Visually check your final PDF. Be sure to open • Perfect bound. • Black and colors in your palette do not exceed your final PDF and check it for quality problems • Inside pages are 50# Orion Satin® FSC. 300 in total ink density (sum of CMYK values). and missing elements. When viewing PDF files • Covers are 100# Sterling Matte® FSC. Generating PDFs in Acrobat turn on “Simulate Overprinting” in Print Material Requirements • When using InDesign or Illustrator, export PDF the “Print Production” tools. Please submit all ad materials in a digital format: files directly from the application. • Adobe PDF, with associated high-resolution • When using Quark, write a postscript file and ONLINE SPECIFICATIONS graphic files and embedded fonts (preferred distill it using Adobe Acrobat Distiller. • JOSPT accepts either static images or Flash format). • If your PDF-creation software provides control files. • Other native desktop application files (Adobe over formatting options, follow these guidelines: • Files may be provided either as GIFs or JPEGs. Illustrator, Adobe Photoshop, Adobe InDesign, – Set registration marks (and bleed amounts, if or Tiff/IT-PI) with associated high-resolution necessary) for full-page ads. • Flash files should include the original SWF graphic files and embedded fonts (alternative – Embed high-resolution images and fonts (do file. We reserve the right to limit file size, if formats). not subset fonts). necessary. Check that: – Set file resolution to 2400 dpi, and do not • Web advertisements are labeled • Fonts are not menu styled (don’t use the downsample images lower than 300 dpi. “Advertisement,” must conform to the standards “bold” and “italic” buttons in the measurements – Set “color management option” to “off ” or of JOSPT.org, and are subject to approval by the palette). “leave unchanged.” publisher. • All images are linked and updated, and none – Use compatibility setting “Adobe 4.0 (PDF 1.3).” • Advertisements must open in an additional are scaled to more than 120% in the layout window and may not prevent the viewer from application. – Do not crop in Acrobat. The crop function alters page formatting and creates problems returning to JOSPT’s website. if the file is intended for high-quality printing. ADVERTISING POLICIES 1. All advertisements are subject to approval by JOSPT®, 7. Any references to publisher or its products or services status, or physical handicap will not be accepted. Non-US Inc. d/b/a Movement Science Media. JOSPT® reserves the in advertisements, promotional material, or merchandising recruitment advertisers are required to confirm in writing right to reject or cancel any ad at any time. JOSPT does by the advertiser or agency are subject to publisher’s that they are equal-opportunity employers. not endorse the products and services of its advertisers. written approval for such use. 15. Online Ads on JOSPT.org: Any use of JOSPT trade- 2. All advertisements are accepted and published by 8. Publisher is not responsible for incidental or consequen- marks or copyrighted material for links to and from pub- publisher on the warranty of the agency and advertiser tial damage for errors in displaying or printing an ad. lisher’s website must be approved in advance by publisher. that both are authorized to publish the entire contents Any unauthorized linking is prohibited. Publisher does not 9. Publisher may change the terms set forth here at any and subject matter of the advertisement. endorse or support any product or organization linked to time, provided that no such change applies to ads whose its website, nor is publisher responsible for the content of 3. In consideration of publication of an advertisement, the closing date precedes the announcement of the change. any website promoted in an ad published in JOSPT. advertiser and the agency, jointly and severally, agree to 10. Publisher will not be bound by any condition, printed indemnify and hold harmless publisher, its officers, agents, 16. Online Cancellation Policies: Advertiser may cancel the or otherwise, appearing on any insertion order or copy and employees against expenses (including legal fees) entire Insertion Order, or any portion thereof, as follows: instructions when such conditions conflict with the condi- and losses resulting from the publication of the contents tions set forth in the rates provided here. • Run-of-site banner programs: On written notice to of the advertisement, including, without limitation, claims publisher given 21 or more days before the start date. or suits for libel, violation of privacy, copyright infringe- 11. In the event of nonpayment, publisher reserves the With cancellations inside 21 days of the start date, adver- ment, or plagiarism. right to hold advertiser and/or its advertising agency tiser will be responsible for 50% of the Insertion Order jointly and severally liable for such monies as are past due 4. Publisher will not be liable for any failure to publish any amount that was reserved for delivery. and payable to publisher. advertisement accepted by publisher; however, publisher • Flat fee-based or fixed placement programs (including, shall use reasonable efforts to place such advertisement in 12. All advertisements must be clearly germane to the but not limited to, JOSPT e-TOC and other sponsor- subsequent available space. practice of musculoskeletal rehabilitation and movement. ships): On written notice to publisher given 30 or more 5. All advertisements must clearly and prominently identi- 13. Advertiser represents and warrants that all advertise- days before the start date. With cancellations inside 30 fy the advertiser by trademark or signature. ments and products advertised are compliant with all days of the start date, advertiser will be responsible for applicable laws, rules, and regulations in the countries 50% of the Insertion Order amount that was reserved 6. With the exception of occasional special sponsorships, where the advertisement will be seen. for delivery. advertising precedes and follows the editorial section in print and is clearly identified as advertising on JOSPT.org. 14. Recruitment Ads: All advertisements for employ- In addition, online advertisements must open in a new ment must be nondiscriminatory and comply with all window and may not prevent the viewer from returning to applicable laws and regulations. Ads that discriminate JOSPT’s website. against applicants based on sex, age, race, religion, marital
“Our relationship with JOSPT and their readership remains a key component of our initiative to raise awareness of our manual therapies and worldwide seminars. JOSPT’s clinicians and therapists continue to report that learning the new skills and techniques presented in our classes have greatly enhanced the outcomes for their clients.” — Jackie Halderman Director of Marketing, Barral Institute “JOSPT advertising has been instrumental in increasing our brand recognition among physical therapy professionals.” — Erin Hoskins CMO, PhysicalTherapy.com JOURNAL OF ORTHOPAEDIC & SPORTS PHYSICAL THERAPY® I N F O R M AT I O N & R E S O U R C E S for more information and reservations, contact: Kim McGraw Advertising Account Manager Tel: (213) 596-7215 Email: k.mcgraw@jgeco.com Anthony Willard Marketing Manager Tel: (571) 312-8545 Toll Free: (877) 766-3450 Email: anthonywillard@jospt.org JOSPT Advertiser Center www.jospt.org/page/advertisers
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