HOAG CLASSIC MARCH 4 - 10, 2019 NEWPORT BEACH COUNTRY CLUB NEWPORT BEACH, CA
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HOAG CLASSIC MARCH 4 - 10, 2019 NEWPORT BEACH COUNTRY CLUB NEWPORT BEACH, CA
WELCOME
TO THE HOAG CLASSIC – A NEW ERA OF
PGA TOUR GOLF IN ORANGE COUNTY
MARCH 4 - 10, 2019 – NEWPORT BEACH COUNTRY CLUB
For one week each year, the international spotlight shines brightly on
Newport Beach and Orange County. Massive galleries file into
Newport Beach Country Club to lend a level of excitement that has
established the Hoag Classic as the finest stop on the PGA TOUR
Champions.
After an illustrious 20-year partnership with Toshiba, this event is entering a new era with
Hoag Hospital assuming title sponsorship ownership and becoming the Hoag Classic. The
partnership with Hoag provides an unparalleled opportunity to give back to the health and
vitality of our community in southern California.
Each year, the tournament raises over $1 million for Hoag and other local charities, totaling
more than $20 million in its history – making it the most philanthropic event on the PGA
TOUR Champions schedule. Additionally, it attracts a field of professional players that rivals
any major championship in golf, creating compelling competition for our fans. On March 4 –
10, 2019, the tournament will deliver world class entertainment and infuse millions of dollars
into our economy.
Equally important to our success for charity and community is our track record with our
sponsors. The Hoag Classic positions your corporate brand in front of thousands of
executives and affluent decision makers, allows you to network with fellow sponsors and
entertain customers and clients in a first-class and memorable hospitality environment while
enjoying championship golf at the highest level. We strive to ensure that sponsors are
benefiting from their involvement, and that goal is paramount in our management process. So
let us help you grow your business as we enhance our community.
On behalf of Hoag Hospital, we invite you to join our family of sponsors in support of Orange
County’s largest annual sporting event.
2
TOURNAMENT EVENTS & FACTS
Dates: March 4 – 9, 2019
Monday, March 4th Womanology
Monday Pro-Am presented by ActivePDF
Tuesday, March 5th Breakfast with a Champion
Hoag Charity Sports Sponsor Gala
Wednesday, March 6th Legends Pro-Am presented by Konica Minolta
Thursday, March 7th Legends Pro-Am presented by Konica Minolta
Friday, March 8th Hoag Classic First Round
Saturday, March 9th Hoag Classic Second Round
Military Appreciation Day
Sunday, March 10th Hoag Classic Final Round
Student Day presented by Kingston Technology
Site: Newport Beach Country Club – Newport Beach, CA
Purse: $1.8 Million with a first place prize of $270,000
TV: 7 hours of national coverage on The Golf Channel, Friday – Sunday. The exposure
from the Hoag Classic telecast reaches over 78 million households domestically on
The Golf Channel and over 330 million households in 190
countries internationally.
PGA TOUR Champions Stars: 78 legendary golfers from the PGA TOUR compete
in the event, including Fred Couples, John Daly, Bernhard Langer, Mark O’Meara, Tom
Watson, Miguel Angel Jimenez and Vijay Singh. Click here for the full list.
Attendance: 75,000+ people attend each year
Sponsors: 200+ corporate partners support the event
Volunteers: 800 people volunteer their time each year
2018 Champion
Charity: Renowned for its excellence, specialized health care services and
exceptional physicians, nurses and staff, Hoag is admired as one of California’s Vijay Singh
leading health care organizations. In fact, Hoag is emerging as a leader of care
nationally and a destination for those who seek a level of personalized care that is
unsurpassed among Orange County’s health care providers.
Economic Impact: An independent study by Economics Research Associates of
Los Angeles determined the economic impact of the tournament on Newport
Beach and surrounding communities of Orange County to be almost $30 million.
Media: Through earned media and advertising, the Hoag Classic secures more than
10,000 placements spanning across broadcast, radio, print and online, culminating in 3
nearly 40,000,0000 impressions – totaling over $5,000,000 in Media Value.
PGA TOUR Champions Hoag Classic Golf Fans and
REACHS IDEAL AUDIENCE* Corporate Audience
AGE GROUPS
MRI PROFILE OF GOLF U.S. AVERAGE
TELEVISION VIEWERS VS. INDEX* 0-11 1%
12-17 4%
Own Any Stock 208
18-34 11%
Own Money Market Fund 251 35-44 19%
Own Mutual Funds (Bonds) 182 45-54 29%
55-64 24%
Own Mutual Funds (Stocks) 180
64 and up 12%
Own Annuities 223 HOUSEHOLD INCOME
Own Retirement Real Estate 270 under $50,000 9%
$50,000 - 75,999 28%
Own an IRA Retirement Savings Plan 231
AUDIENCE
$75,000 - 125,000 24%
Used Stock Rating Service 177 $125,000 - 199,999 22%
SNAPSHOT Sought Financial Planning Counsel 188
$200,00 and higher
MARITAL STATUS
Married
17%
69%
Have a Money Market Account 224
The PGA TOUR Champions and Hoag Single 31%
Classic audience are a dream crowd. Have a Personal Line of Credit 220
EDUCATION
The galleries are comprised of affluent and Have a Home Equity Line of Credit 241 College 62%
educated individuals who represent the Post-Graduate 38%
perfect demographic. They are company Have Travel Insurance 239
GENDER
leaders, owners and decision makers
Have 4+ Life Insurance Policies 372 Male 58%
who embody the spending habits for
Orange County. Have Homeowners or Personal Female 42%
260
Property Insurance of $300K Based on an on-site survey at the 2013 Hoag Classic
Life Insurance Policy $500K+ 193
*Source: MRI *Index = 100
4
CORPORATE SPONSORSHIPS
From playing with a PGA TOUR professional in one of the Hoag Classic’s
exclusive pro-ams to hospitality in a private skybox to branding on-course,
the tournament offers numerous opportunities for your company. Packages
are customized on a company by company basis to ensure that each
sponsors’ business needs and objectives are met. Additionally, your total
spending places you in a level of sponsorship with the Hoag Classic and
each level comes with unique benefits.
SPONSORSHIP LEVELS
• PRESENTING PARTNER ($1,000,000)
• GOLD (above $150,000)
• SILVER (above $75,000)
• BRONZE (above $30,000)
• COMMUNITY (below $30,000)
5
HOSPITALITY
The Hoag Classic is pleased to offer a variety of unique hospitality experiences at various levels and SKYBOXES
price points to fit any need. These include private Skyboxes, Villas, Cabanas or shared hospitality
venues. With VIP seating featuring views of golf on the signature closing holes, and full service
amenities, these luxury boxes offer unique first-class entertainment for your valued customers and
partners. All venues include food and beverage service, including buffet lunch, desserts, hors
d’oeuvres and full bar, heating and air conditioning, cable television, Wi-Fi and security.
PRIVATE SKYBOX PRIVATE VILLA
Skyboxes provide an unmatched opportunity to deliver Villas are the largest hospitality venues at the tournament and 18thGreen Skyboxes
the ultimate golf experience to your guests at the provide a private experience for you and your guests. They
Hoag Classic. Options include the par-three signature include an outdoor deck for spectating as well as an indoor
17th hole surrounded by water or the par-five finishing heated and air-conditioned area. Villas offer panoramic views
hole with a birds-eye view as the champion is of two different holes, so you can catch the action throughout
crowned. Skyboxes feature tiered seating with a the day. They also give you the opportunity to plan pre and
hospitality area in the back. A front advertising sign post golf functions such as a breakfast, dinner or meeting. A
with corporate logo and small hospitality entrance sign 17th Green Skyboxes
front advertising sign with corporate logo and small hospitality
with company name are also included. entrance sign with company name are also included.
VILLAS
PRIVATE 46 GUEST 58 GUEST 70 GUEST PRIVATE 50 GUEST 75 GUEST 100 GUEST
SKYBOXES PACKAGE PACKAGE PACKAGE VILLAS PACKAGE PACKAGE PACKAGE
9M x 4M 9M x 5M 9M x 6M 6M x 7M 6M x 8M 6M x 9M
Size (Approx. 30’ (Approx. (Approx. tent tent tent
x 13’) 30’ x 16.5’) 30’ x 20’) (Approx. 20’ (Approx. 20’ (Approx. 20’
x 23’) with x 26’) with x 30’) with
Tickets per Size
outdoor outdoor outdoor
day, Friday 46 58 70 viewing viewing viewing
– Sunday decks decks decks
Parking
Passes per 18th Hole Villas
4 5 6 Tickets
day, Friday per day,
– Sunday 50 75 100
Friday –
Sunday
PACKAGE
$41,750 $51,500 $61,000
COST Parking
Passes
Per day, 5 6 8
Friday -
Sunday
18th Hole Villas
PACKAGE
$45,000 $65,000 $85,000
COST
6
HOSPITALITY
PRIVATE CABANA CABANAS
Enjoy views of the signature 17th hole from your private cabana. The open air cabanas feature interior
lounge chairs and exterior seating. Cabanas come fully equipped with cable television, Wi-Fi and food and
beverage service. A small hospitality entrance sign with company name is also included.
PRIVATE CABANAS 14 GUEST PACKAGE 17 GUEST PACKAGE 22 GUEST PACKAGE View of the 17th Green
from Cabanas
10’ x 12’ tent with 10’ x 15’ tent with 10’ x 20’ with
Size
outside deck outside deck outside deck
Tickets per day,
14 17 22
Friday – Sunday
Parking Passes per day,
2 3 4
Friday - Sunday
Cabanas on the 17th tee
PACKAGE COST $13,500 $16,000 $20,500
TROPHY CLUB SKYBOX
TROPHY CLUB SKYBOX
The Trophy Club is a perfect option for sponsors who want to experience the amenities of a Hoag Classic
hospitality venue on a smaller scale. Enjoy a festive atmosphere where you can entertain guests and
network with other sponsors. The skybox provides unparalleled viewing of the PGA TOUR Champions
action throughout the day on the signature par-three 17th hole at Newport Beach Country Club. The Trophy
Club includes food and beverage service, including buffet lunch, desserts, hors d’oeuvres and full bar,
heating and air conditioning, cable television, Wi-Fi and security.
17th Green with Trophy Club on
the far left
TROPHY CLUB 4 GUEST PACKAGE 8 GUEST PACKAGE 12 GUEST PACKAGE
Tickets per day, 4 8 12
Friday – Sunday
PACKAGE COST $3,600 $7,000 $10,250
View of the 17th Green from
inside the Trophy Club
7
MONDAY PRO-AM
PRESENTED BY ACTIVEPDF
The Monday Pro-Am presented by ActivePDF offers our sponsors the first opportunity to
get “inside the ropes” on the Newport Beach Country Club championship course. Each
amateur foursome is paired with a PGA TOUR Champions professional in this one day
competition. In addition to the golf, lunch, on course food and beverage service and the
awards party, the event provides for an unmatched experience that your customers will
not forget.
Each player in the Monday Pro-Am will receive One (1) commemorative “tee gift” package, One (1) pro-am
pro-am player credential and One (1) VIP guest credential for all access hospitality on Monday, and one (1)
Package Competitors Hospitality Tickets Total Cost
Premier Package Four (4) Playing Six (6) Tickets per day $12,500
Competitors Fri-Sun to the 17th Green
Trophy Club
Standard Package Four (4) Playing Four (4) Tickets per day $10,000
Competitors Fri-Sun to the 17th Green
Trophy Club
8
LEGENDS PRO-AM
PRESENTED BY KONICA MINOLTA
Competing inside the ropes and alongside the legends of the PGA TOUR is the most unique
golf and entertainment experience in the world. None is better than the Hoag Classic Legends
Pro-Am presented by Konica Minolta, with two days of golf on Wednesday and Thursday. Each
professional in the field will compete with a foursome of sponsors and their guests to provide a
memorable experience that will yield lasting benefits. The Hoag Classic always delivers one of
the finest fields on the PGA TOUR Champions, which means our star-studded Pro-Ams are a
golfer’s dream. This incredible golf event offers golfers of all levels a chance to play with the
legends of the game creating the ultimate “White Glove” experience offered at the Hoag
Classic and promises your best customers to one of the most memorable experiences of their
life, they will be calling you to thank you…guaranteed!
Regardless of package purchased, each player will receive a commemorative “tee gift” package, two (2)
invitations to the Tuesday evening Hoag Charity Sports Gala, one (1) Pro-Am player credential and one
(1) VIP guest credential, and one (1) clubhouse parking pass
Legends Pro Am Options Competitors Hospitality Tickets Total Cost
Two (2) Day Premier Team Four (4) Playing Eight (8) tickets per day $39,500 or $33,500
Package Competitors on both Fri-Sun to the 17th green without hospitality tickets
Wednesday and Thursday Trophy Club
One (1) Day Team Package Four (4) Playing Eight (8) tickets per day $24,500 or $18,500
Competitors on either Fri- Sun to the 17th green without hospitality tickets
Wednesday or Thursday Trophy Club
Two Day two Player Two (2) Playing Four (4) tickets per day $23,500 or $18,500
Package Competitors on both Fri-Sun to the 17th green without hospitality tickets
Wednesday and Thursday Trophy Club
*Single Player Pro-Am packages are also available, please see next slide for details
9
PLAYERS CLUB
The Hoag Classic Players Club offers our members the opportunity to join the tournament for unique events
held throughout the year and contribute to Hoag and other local charities. These distinctive events give our
members the exclusive opportunity to connect with the PGA TOUR Champions players who make the Hoag
Classic Orange County’s premier event. Membership is for the 2019 tournament and follow up events
throughout the calendar year, running January 1 - December 31, 2019.
MEMBERSHIP INCLUDES :
SUNDAY VIP GOLF – MARCH 3 VIP HOSPITALITY – MARCH 8–10
Players Club members have an exclusive opportunity for Enjoy first-class hospitality for you and a guest, Friday-
two players to play Newport Beach Country Club the Sunday, during the championship rounds of the Hoag
Sunday before tournament week begins. Experience Classic. A private hospitality venue on the 18th hole will
championship golf in the same environment that the PGA feature complimentary food and beverage service all with
TOUR Champions professionals will face with all of the unparalleled viewing of the PGA TOUR Champions action
hospitality tents and bleachers set up. throughout the day as well as two clubhouse badges
each day.
BREAKFAST WITH A CHAMPION – MARCH 5
Players Club members will receive two invites to join us for HOAG CLASSIC HALL OF FAME DAY – FALL 2019
the Tuesday morning Breakfast with a Champion. The At this special event we welcome back and induct our
breakfast will take place in the Newport Beach Country Club 2019 tournament champion into the Hoag Classic Hall of
Ballroom and will feature a prominent PGA TOUR Legend. Fame. Enjoy golf at the tournament course, followed by
the induction ceremony and dinner featuring a Q&A. This
HOAG CHARITY SPORTS SPONSOR GALA – MARCH 5 unique off season event will promise to be a fun and
Players Club members will receive two invites to join us this exciting day on and off the course. (Additional playing
year for the Tuesday Evening Hoag Charity Gala . The Gala spot for a guest can be purchased for $600.)
will take place at Newport Beach Country Club and will
feature live music, signature chefs, “glow in the dark golf”,
and a auction .
Package Benefits Total Cost
Players Club Plus All benefits listed above including hospitality $3,500 or $10,500 with
tickets. Additionally, Players Club Plus Legends Pro-Am spot
members will be offered the exclusive
opportunity to add a Single Two-Day
Legends Pro-Am playing spot
Players Club All benefits listed above excluding weekend $2,500
hospitality tickets and the Breakfast with a
Champion Invitations. This will include two
(2) weekend Clubhouse Badges 10BRANDING AND PROMOTION
The Hoag Classic’s branding and on-site activation opportunities afford our
sponsors the opportunity to reach an enviable audience. With over 75,000 golf
enthusiasts and sports fans attending the tournament, our sponsors have the
chance to create a lasting relationship through our unique programs.
OPPORTUNITIES INCLUDE:
PAIRING GUIDE ADVERTISEMENT
The tournament pairing guide contains each day’s professional player
groupings and tee times. Printed each day Wednesday through
Sunday, the pairing guides are an indispensable part of the
tournament for golf fans who want to follow the action. Free to the
public and with over 75,000 distributed, the corporate ads are a
captive and effective communication to reach the ideal demographic
audience.
Package Cost: $11,500 (ticket package also included)
EXPO BOOTHS
Expo Booths are strategically located at the main entrance of the
Hoag Classic and they are the perfect opportunity to showcase your
business and reach 75,000 of Southern California’s affluent
consumers who attend the tournament. Each spectator enters and
exits the tournament via our display area, putting you at the center
stage before thousands of potential customers. Capture leads,
activate promotions and offer special giveaways.
Package Cost: $7,500 (10’ x 10’ booth –ticket package also
included)
ON-SITE SIGNAGE OPPORTUNITIES
The Hoag Classic signage opportunities provide exceptional ways to
prominently display your company to the 75,000 affluent spectators
who attend the tournament. These opportunities include Fairway
Signs, Bleacher Signs, Official Timepiece, Quiet Paddles and more.
Contact the tournament office for more information.
ADDITIONAL BRANDING OPPORTUNITES
Student Day, Womanology, Volunteer Sponsorships, Event
Naming Rights and other opportunities are available.
Contact the tournament office to customize a package that meets
your objectives.
11WOMANOLOGY
The Hoag Classic’s special event on women’s health & wellness is moving to
Monday, March 4 in the Newport Beach Country Club Ballroom.
Womanology will feature an open panel discussion with well-known female leaders
and physicians from Hoag discussing a variety of topics specific to women.
Womanology will start with a morning brunch and meet and greet, followed by the
informative and entertaining open panel discussion.
Last year’s event was a hit and attendees had wished it lasted longer! Attendees will
have the opportunity to explore The Gallery featuring informational booths which will
include all specialty therapies offered for women at Hoag, as well as other Hoag
Services, co-presenters, and sponsors of the event.
SPONSORSHIP OPPORTUNITIES
CO-PRESENTING SPONSORSHIP – $10,000
• One premier seating table (10 seats) at the event.
o One guest speaker from the panel will sit at table.
• Opportunity to have promotional space at the event with sign.
• Opportunity to provide branded item for 300 swag/gift bags.
• Recognition and ad in the Womanology event program.
• Inclusion on Womanology signage on-site, including at tournament entrance and
speaking stage.
• Inclusion on invitations and all collateral associated with the event, as well as
schedule of events in advertising, promotion and media relations.
• Inclusion in articles written promoting Womanology in the following publications:
o Daily Pilot
o Los Angeles Times
o Orange County Business Journal
• Inclusion in email newsletters to sponsors, general fans and volunteers.
• Recognized as a community level sponsor on the sponsor board on-site and
tournament website.
• Package Cost - $9,000
RESERVED PRIVATE TABLE – $2,000
• One private table (10 seats) at the event.
• 10 good any one day tickets to the tournament.
12BREAKFAST WITH A CHAMPION
The highly anticipated Breakfast with a Champion returns to the Hoag Classic
on Tuesday, March 5. Previously held at the Balboa Bay Resort, Breakfast with a
Champion will be hosted in the Newport Beach Country Club Ballroom.
Breakfast with a Champion provides an unparalleled opportunity to get to know
one of your favorite golf legends like never before. The morning will include a
delightful breakfast while enjoying a live Q&A with the event’s Guest of Honor.
Past Guest of Honors included Lanny Wadkins, John Daly, Mark O’Meara, Hale
Irwin, Lee Trevino, Tom Watson, Gary Player, and Chi Chi Rodriguez.
Stay tuned for the announcement of the 2019 Breakfast with a Champion Guest of
Honor.
SPONSORSHIP OPPORTUNITIES
RESERVED PRIVATE TABLE – $2,000
• One private table (10 seats) at the event.
• 10 good any one day tickets to the tournament.
13MILITARY APPRECIATION DAY
The Hoag Classic is proud to announce the fourth annual Military Appreciation Day
on Saturday, March 9 at Newport Beach Country Club.
On this day, all former, active and reserve military members and up to three of their
guests will be honored with complimentary admission to the Hoag Classic and food
and beverage vouchers to thank them for their service to our country.
The tournament also donates to local military families and charities. Donations include
U.S. Navy Memorial Foundation, Marine Corps Scholarship Foundation and the Open
Hearts for Purple Hearts Foundations. Hoag Charity Sports invites you to participate in
our 2019 Military Appreciation Day program to help honor our military heroes while
being recognized as a philanthropic community partner.
SPONSORSHIP OPPORTUNITIES
FOUR STAR PRESENTING SPONSOR – $60,000
• Presenting sponsor of Military Appreciation Day (name in Official Title)
• Recognition as Presenting sponsor in all marketing materials and articles related to
Military Appreciation Day
• Recognition as Presenting sponsor in various communications prior to and during
the tournament, including print, online, television and radio
• Corporate logo on the Military Appreciation Day spread in the Pairing Guide
• Corporate logo on tournament website and all Military Appreciation Day signage
• Ten invitations to Saturday Morning VIP Reception
SATURDAY, MARCH 9, 2019 - NEWPORT BEACH COUNTRY CLUB
THREE STAR – $30,000
• Recognition as a “Three Star” sponsor in various marketing materials and articles
related to Military Appreciation Day SCHEDULE OF EVENTS
• Naming rights of signature Military Appreciation Day program
8:00 am Gates open
• Corporate logo on tournament website and Military Appreciation Day signage
9:30 am Opening Ceremony at the Victory Lounge
• Eight invitations to Saturday Morning VIP Reception
(prior to play)
TWO STAR – $8,000 10:30 am VIP Reception in the NBCC Clubhouse
• Recognition as a “Two Star” sponsor in various marketing materials, on the
(private brunch featuring Military Day honorees and
tournament website and Military Appreciation Day signage
Sponsors)
• Four invitations to Saturday Morning VIP Reception 5:00 pm Salute to Service live musical performance at the
Victory Lounge featuring John Daly and Jocko Deal
ONE STAR – $1,500
• Recognition as a “One Star” sponsor on the tournament website and Military Day
signage 14
• Two Invitations to the Saturday Morning VIP ReceptionINFORMATION
FOR MORE INFORMATION, PLEASE CONTACT:
Brad Riesenberg – Sponsorship Development Manager
briesenberg@hoagcharitysports.com
O: (949) 660-1001
C: (630) 995-5780
Jeff Purser – Executive Director
jpurser@hoagcharitysports.com
O: (949) 660-1001
C: (949) 903-1583
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