HIGH-SKILL FREELANCE COMMUNITY - Blockchain Technology ENABLING THE WITH - March 2018
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ENABLING THE HIGH-SKILL FREELANCE COMMUNITY WITH Blockchain Technology unitalent is a Swiss product March 2018
Abstract IV How does it Work? Blockchain smart contracts ensure transparency for the freelance community, cut out costly middle men, and reward community members for their engagement. Freelancers are paid through instant escrow payments in cryptocurrency (TAT) or payments in fiat money. • •
One of the main motivations for freelancing is an underlying desire to take control of one’s own career paths.
Outlook 1% of global target market in 2 years 300 Thousand users 800 million $ annual billing
“NZ helped us to pull together a very competent and experienced team of independent consultants, and to execute our project fast, flexible and hands-on.” Matthias Dörner, On the freelance Manager Complaint 50 corporate market since 2013 750 independent Handling, Zimmer clients. consultants Delivered projects 10 million $ in in 9 countries 85% client revenues. retention rate.
The freelance workforce is the fastest- growing component of the economy. Figuring out where it is going is the most pressing question of our digital age. • • •
TARGET MARKET Approximately 20% of the global freelancers are in the high-skill segment. 30 MILLION HIGH- SKILL FREELANCERS IN US AND EU COUNTRIES TARGET MARKET 20-30% of working age population IN US AND EU-15 GLOBAL MARKET COUNTRIES 5-6% YEARLY INCREASE IN FREELANCERS 162 MILLION TOTAL FREELANCERS IN US AND EU-15 COUNTRIES 1.5 TRILLION $ MARKET FOR THE GLOBAL GIG ECONOMY 8
MARKET PAIN POINTS Along the customer journey, there are several pain points in the freelance economy. unitalent systematically addresses them and presents viable solutions for the stakeholders. PROBLEMS WE PROBLEMS WE SOLVE FOR SOLVE FOR FREELANCERS CLIENTS ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ PROBLEMS WE SOLVE FOR BOTH FREELANCERS AND CLIENTS ✓ ✓ ✓ ✓ ✓ 10
unitalent cuts the cost for freelancing by more than 75%. We will minimise these fees by providing a slim and cost-efficient solution, connecting clients, projects and freelancers directly on the blockchain. unitalent has zero fees for freelancers. unitalent is designed to cut-out the middle-men and empower the freelance community to find assignments directly using a single global platform, facilitating direct interaction between freelancer and client. Freelancer profiles can be personalised and shared on the public domain. They are designed to offer an easy-to-build and free alternative to today’s costly website templates.
unitalent is an end-to-end solution. It provides the necessary tools to execute work on hourly-based or project-based assignments. Creating profiles, onboarding, finding or advertising projects, making appointments and communication, reporting, invoicing, and rating; all in one place. unitalent will exponentially expand the reach of freelancers and clients seeking expertise to a global level. unitalent creates a decentralised system of trust, that incentivises its members to participate. It distributes the gains of community growth through incorruptible smart contracts. unitalent will also guarantee the verification of freelancers’ profiles.
unitalent will create a comprehensive system of transparent, blockchain- secured peer-to-peer transactions. unitalent will create a unique transparent reward system on the blockchain. Its token economy rewards freelancers and clients for their engagement in the community and their contribution to the platform’s growth. unitalent provides a fair and transparent community dispute resolution without a central authority. Blockchain smart contracts secure the reward for the community members involved in resolving disputes.
On unitalent every user benefits directly from the growth of the platform. Every completed project on unitalent generates TAT flow and creates a buying pressure in the market.
Referrals will be rewarded automatically and are made transparent through smart contract secured transactions. Client. Freelancer. (or consulting firm or unitalent. recruitment agency) Freelancer. unitalent’s token economy is seamlessly integrated in the platform. It is designed to reward members of the freelance community for working on unitalent, referring peers, conducting peer reviews, help resolving disputes, and reviewing or publishing content.
TOKEN FLOW CYCLE Securing Continuity Payments from client to freelancer are in fiat money or in TAT. Freelancer. Client. Exchange. unitalent. Other Freelancer. TAT 17
FEE MODEL All functions to register, get verified, find assignments, work and invoice clients are completely free for freelancers. Also, clients register and search for freelancers without paying fees. unitalent has a zero-fee policy for freelancers. Free services unitalent cuts costs for freelancing by more than 75%. 19
PREMIUM SERVICES unitalent’s premium services help in several ways to speed up matching procedures or take over administrative hurdles such as payrolling or project reporting. TAT The free services on unitalent are complemented by a range of premium products that are paid in Talent Tokens (TAT). 20
ENGAGEMENT PAYS OFF FOR EVERYONE – PROFILE STATUS Freelancers earn up to 25% of the platform fees for their efforts and can get discounts on premium services as their status on unitalent improves. 4% 3% 2% Superstar. Star. 25% 0% Expert. 20% Basic. 15% Platform fee 10% reward to freelancers depends on their status on unitalent The freelancer’s status depends on several activities: • User profile completeness and up-to-dateness • Grading received from peers (peer-reviews) • Grading received from clients 21 • Number of completed projects on unitalent • Content created or reviews given on unitalent
PAYMENT TO FREELANCERS For many high-skill freelancers, project work is their primary source of income. The crypto economy is growing to cover most areas of daily life. For the time being, unitalent also facilitates escrow secured fiat payments for freelancers’ remuneration. Payments from client to freelancer are in fiat money or in TAT. Client. Freelancer. Protected by unitalent escrow solution. TAT payments are instant. • If working on project assignments the amount will be blocked in an escrow account. • If working time and material the time sheet will be invoiced to the client who pays the amount to an escrow and has a time window to review the work. Without objection the amount is released automatically thereafter. 22
COMMUNITY unitalent is an open platform and can be joined by every member of the freelance community for peer-to-peer collaboration on the blockchain. unitalent serves as the operating system for the high- Consulting firms. skill freelance community. All members can connect, offer services and work through it. 23
REWARD SYSTEM The reward system is designed to distribute TATs for EVERY executed project by freelancers or the referred users – among others. TAT Smart contract TAT based reward Consulting firms. system Recruitment agencies. TAT 25
WHY USERS STAY ON UNITALENT Freelancers and corporate clients alike have an interest to stay and work on unitalent. Freelancer. Benefits of staying on unitalent. Client. 26
TAT DEMAND We are solving “real world” problems by introducing a token economy. The demand for TAT is directly related to the number of projects executed on unitalent and therefore to the work of freelancers. FIXED AMOUNT OF TAT # of TAT is The total number of TAT is fixed fixed, therefore the Talent Token will face no inflation. The token value is a matter of supply and demand. HOLDING DISCOUNT 0,8% discount for Token holders will be granted 12 months a discount which is paid every month. The discount corresponds to 0,8% of the TAT someone holds and applies for the first twelve months after the ICO. LOCKED DISTRIBUTION Locked token PERIOD FOR TEAM distribution To protect token holders after period for team the ICO, the team and advisors have long term distribution periods for their tokens. 27
PLATFORM DEVELOPMENT Since mid-2017 we are developing our digital platform in Switzerland. The product is presented to the community in Zurich in April 2018. The digital platform launch is planned in Q3 2018. The design is responsive and supports Google Chrome for Android and Safari for iOS. The mobile application will follow unitalent has 200’000 shortly after the responsive desktop lines of code in its first version release. release version. 28
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
QUALITY ASSURANCE On unitalent, the primary target clients for freelance services are multinational corporations. unitalent has a two-level quality assurance to meet the high standards for freelancers. unitalent verification. Community unitalent evaluation. evaluation. Peer-reviews Online value & personality tests Client- Online reviews knowledge tests 30
PLATFORM ARCHITECTURE unitalent’s design seamlessly integrates blockchain technology. The blockchain secures trust and cuts out middle-men. All contracting (peer-to-peer), reward and payment mechanisms are secured in decentral data storages.
COMPETITIVE ANALYSIS We are experts in the freelance economy and have been active for 5 years. Existing corporate clients and a network of independent professionals give us a competitive edge. But who are the other blockchain projects in the freelance market*? 32
1 Technological Excellence Software and Product Development 2 Scale fast and smart Penetrate global markets 3 Partnerships On-board existing off-chain players • We want to reach 1% of the global high-skill freelancers within 2 years, which corresponds to ~300’000 registered users • This leads to ~800 million $ annual freelancer billings on unitalent (based on 15% yearly active users with an average 18’000 $ billing/year) • Considering the services ecosystem that we will build for the community, the revenues will be much higher
Our roadmap to disrupting the labour market: • • • • •
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