Produkt + Markt - Marketing Research - Clarity - Reliability - Inspiration
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Produkt + Markt – Marketing Research Clarity - Reliability - Inspiration
About Produkt + Markt 01 Our Core Values 02 Our Core Competencies 03 Our Methods and Tools 04 Facts and Figures 05 Your Contacts 2 Facts | Last updated January 2020
01 Our Core Values
Core Values
WE WANT OUR CLIENTS TO
BE SUCCESSFUL AND HAVE
THE KNOWLEDGE THEY
NEED TO MAKE CONFIDENT
AND FORESIGHTED
DECISIONS AT ALL TIMES.
Clarity Reliability Inspiration
That’s why we’ve made it our We help you to keep pace with We take a systematic and So many aspects of daily life
mission to provide you with an increasingly complex world scientific approach to our are changing. We have the
relevant consumer and market by focusing on the essentials. research. Our clients can rely knowledge, inspiration and
insights. We show you what is really on our work because we take creativity to help you rise to the
important. responsibility for the project challenges and seize the
from start to finish. It is our opportunities these changes
goal to contribute to your long- bring.
term success.
4 Facts | Last updated January 2020
02 Our Core Competencies
Industry Expertise AGRICULTURE, Agricultural Technology, Animal Health and Nutrition, Automotive, Beauty & Personal Care, B-TO-B, Energy, Crop Science, CONSUMER, Durables, Financial Services, FMCG, Food & Beverages, HEALTH CARE, Health Services, Household Appliances, NGOs, Public Services, SHOPPER & Retail, Travel & Transport, Telecommunications 6 Facts | Last updated January 2020
Fields of Research ATTITUDES, Advertising Research, BEHAVIOUR, Brand Research, Brand Strategy, Concept Evaluation, CREATION, Customer Experience, Customer Journey, Customer Loyalty, Customer Feedback, Employee Research, Employee Activation, Ethnography, EXPERIENCE, Ideation, Immersion, Innovation, Market Simulation, Mobile Research, Mystery Shopping, Needs, Opinion Research, POS-Research, Pricing, Product Research, Satisfaction, Segmentation, Shopper Research, Smart Data, Social Media Research, User Experience, Visualization 7 Facts | Last updated January 2020
03 Our Methods and Tools
Develop successful innovations
TREND|CAFÉ IN|SPIARY
A network of creative consumers Your exclusive and creative online
who develop new ideas and community for national and
concepts for you. more ... international co-creation projects.
more ...
DESIGN THINKING PROCESS DESIGN THINKING TRAINING
Our certified facilitators help you to Take advantage of our training
develop customer-focused and opportunities to get to know the
innovative solutions. more ... principles of effective design thinking
and the appropriate moderation
techniques. Contact
9 Facts | Last updated January 2020
Test concepts and simulate opportunities
ALAS|CA Concept Testing
ALAS|CA is our suite of conjoint We test the potential success of your
methods to assess product design, innovations using qualitative,
pricing, segmentation according to quantitative and hybrid methods. Our
utility and market simulation. more ... guarantee: clear recommendations
and suggestions for optimization.
Contact
SENSE|FIT – taste test and more AD|OPTIMIZER
Our tool to determine the monetary The AD|OPTIMIZER analyses the
value and optimal configuration of impact of your advertising from both
the brand, communication, an emotional and rational cognitive
packaging and taste. Contact perspective. Contact
10 Facts | Last updated January 2020Gain a better understanding of consumers
The classic tools Ethnography
Our focus groups, in-depth Ethnographic research allows us to
interviews or duos take us below the become immersed in the world your
surface of what can be objectively customers live in. Your advantage:
seen and heard so we can access authentic and inspiring insights to give
the customer’s mind. Contact you a leading edge. more ...
Structural constellations Market Research Online Communities
Constellation exercises reveal latent Your exclusive customer community is
interdependencies along with available online and offline. Use your
motives and barriers that are hard to target audience as a pool of ideas, as
verbalize. An unconventional method test persons and as a source of
providing input for your strategy. inspiration. Contact
more...
11 Facts | Last updated January 2020Managing the brand-consumer relationship
VAL|LERY BRAND|VIEW
Based on a dynamic model, “Quantitative role play”. Your brand is
VAL|LERY uses pictures to measure viewed as a person and experiences
your customers’ emotions, motives typical everyday situations. Output:
and needs as well as to show what inspiration for effective brand
drives your brand. more … management. more ...
BRAND|25 BRAND|CHECK
25 respondents, 5 stages, a whole Brand controlling means knowing the
lot of insights. BRAND|25 is a status quo of the brand and steering
powerful workshop to reveal the it in a certain direction.
conscious and unconscious BRAND|CHECK provides all the
perception of your brand. more ... information you need. Contact
12 Facts | Last updated January 2020On the track of the shopper
Accompanied Shopping POS Interviews
The purchase decision is rarely Here we meet your customers for
rational and the reasons hard to sure, learn about their shopping
fathom. We observe the shopper and experience and satisfaction, get their
ask questions for clarification to suggestions for improving the
supply relevant insights. Contact experience. more ...
Shelf Test – Eye Tracking Shopper Segmentation
We measure and analyse the If you want to boost your sales with
shopper’s conscious and POS campaigns, you need to know
unconscious actions. You obtain what makes your customers tick.
crucial tips for the perfect placement This is where our segmentation
of your products. Contact comes in. more …
13 Facts | Last updated January 2020Manage the customer experience
Customer Feedback Mystery Research
We ask customers about their We slip into the role of your
experience at relevant touchpoints in customers and experience the
real time. Your advantage: you can touchpoints first-hand. Your
take immediate and specific action. advantage: valuable insights for
Contact successful CX management. more ...
CX|Insider Real Time Dashboards
This diagnostic tool evaluates Information and knowledge can be
internal drivers and barriers as the quickly obtained for different
basis for recommendations on how functional areas using role-based
to increase the efficiency of CX dashboards. Contact
management. Contact
14 Facts | Last updated January 2020At home all over the world We offer a full range of services and don’t stop at national borders. Produkt + Markt is the exclusive representative for Germany in the World Independent Network of Market Research (WIN), which currently includes around 50 member states. This means you have one central contact that speaks your language at the same time as international inspiration and expertise for your global market research projects. Information about WIN and our partner agencies: WIN 15 Facts | Last updated January 2020
04 Facts and Figures
Facts and Figures
Company Facts Certifications
▪ Founded: 1973 ▪ DIN EN ISO 9001 – Quality Management
▪ Offices: Wallenhorst and Hamburg ▪ ISO 20252 – Market Research
▪ Number of employees: 140
▪ Corporate form: GmbH & Co. KG
Online Panels Group
▪ agri|prompt – 30,000 agricultural businesses ▪ Produkt + Markt – Market Research and Marketing Consulting
▪ doc|prompt – 15,000 healthcare professionals ▪ MARKET phone – Company for Data Collection by Phone
▪ pm+ – Data-Based Consulting and Client Services
Memberships
▪ WIN – World Independent Network of Market Research
▪ ESOMAR
▪ ADM
▪ EphMRA
€ Turnover of Produkt + Markt / pm+
▪ € 20 million
17 Facts | Last updated January 202004 Your Contacts at Produkt + Markt
Your Contacts Katja Birke Dr. Dirk Aderhold Julia Koch Gabriele Klumpe Health Care Research Global Agribusiness Research WIN Network Coordination Applications for Employment +49 5407 885103 +49 5407 885211 +49 40 3070278127 +49 5407 885191 kbirke@produktundmarkt.de daderhold@produktundmarkt.de jkoch@produktundmarkt.de gklumpe@produktundmarkt.de Claudia Greischel Dr. Ludger Rolfes Lydia Smid Gerd Sies Consumer & Retail Research Animal Health & Nutrition Research Data Privacy Officer Field Services and Interviewers +49 5407 885132 +49 5407 885239 +49 5407 885224 +49 5407 885125 cgreischel@produktundmarkt.de lrolfes@produktundmarkt.de lsmid@produktundmarkt.de gsies@produktundmarkt.de Axel Schomborg Christa Demuth Internal Services Customer & Services Research Marketing and Public Relations General Inquiries +49 5407 885141 +49 5407 885172 +49 5407 8850 aschomborg@produktundmarkt.de cdemuth@produktundmarkt.de info@produktundmarkt.de 19 Facts | Last updated January 2020
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