HAY FESTIVAL COLOMBIA 2021 REPORT
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HAY FESTIVAL COLOMBIA 2021 REPORT
CONTENTS
Introduction 5
The Festival in numbers 9
Festival bestsellers 10
The Festival in the media 13
The Festival in quotes 14
Sponsors & par tners 16
About Hay Festival 18
2 Hay Festival Digital Colombia 2021 Report 3
HAY FESTIVAL
Colombia 2021
H
ay Festival Digital Colombia 2021, in countries, who connected to par ticipate,
a 100% vir tual and free edition, was ask questions, talk and imagine the world
held from 22 to 31 Januar y 2021. The with the writers and thinkers who shared
online festival featured the largest number of their thoughts during their events. A total of
spectators in the histor y of Hay Festival; the 1,099,800 event views were achieved during
programme of this first free, digital festival the festival through our platforms and social
in Colombia filled 10 consecutive days with media. As the events remain online, there
debate and conversation. Across the diverse were a fur ther 143,582 views of the events
programmes of the festivals in Jericó, Medellín after the Festival ended, up to 14th Februar y.
and Car tagena, more than a million people The more than 160 speakers and performers
all over the world par ticipated, making this a included Nobel Prize winner Esther Duflo,
festival of culture experienced globally. economist Thomas Piketty, novelists Juan
The programme itself featured a total Gabriel Vásquez, Isabel Allende, Arturo
of 174 par ticipants from 21 countries, Pérez-Reverte, Emmanuel Carrère, Booker
including writers, musicians, economists, Prize winner Bernardine Evaristo, Joël
ar tists, philosophers and illustrators, among Dicker, International Booker Prize winner
others. They par ticipated in as many as 100 Marieke Lucas Rijneveld, Tiago Ferro, Ken
conversations on topics as varied as climate Follett, André Aciman, graphic novelist
change, social movements in America, travel Marjane Satrapi, philosophers Peter Singer
literature, the post-pandemic economy, and Fernando Savater, nature writer Robert
non-fiction illustration, new voices in Macfarlane, travel writer Paul Theroux,
world literature, the convergence between Colombian scientist Brigitte Baptiste,
literature and music, and the role of cinema historian Hallie Rubenhold; lawyer Philippe
today. Sands and Hay Festival Creative Wales
This sixteenth edition of Hay Festival in International Fellow 2020–21, the poet
Colombia also gained audiences in multiple Mererid Hopwood.
4 Hay Festival Digital Colombia 2021 Report 5
TALENTO EDITORIAL HAY COMUNITARIO
(EDITORIAL TALENT)
A programme dedicated to young people
Talento Editorial is now an established and children, Hay Comunitario included
tradition at Hay Festival Colombia, and prominent children’s stor ytellers from
in 2021 the XII edition was held. At this Colombia such as illustrated books author
meeting of publishers and booksellers co- Valentina Toro, Ricardo Silva Romero, Luis
organised by the Cálamo Bookstore and Arturo Torres Moreno, Germán Puerta,
with the suppor t of AECID, this year we Liliana Arias, Luis Fernando Macías, Catalina
welcomed publishers Pilar Reyes (Colombia) Navas and the Nuestro Flow collective.
and Silvia Sesé (Spain), booksellers Antonio Outstanding children’s stor ytellers from
Ramírez (Colombia) and Andrea Stefanoni Mexico, Spain and the United Kingdom also
(Argentina), and designers Manuel Estrada par ticipated, including the writer of a book
and Victor Gomollón (Spain), among many of philosophy for young people Eduardo
others. Infante (Spain); the Catalan author of the
novel Hachiko, the waiting dog, Lluis Prats
(Spain); Elia Barceló (Spain); poet Mererid
“I believe in culture as the most Hopwood (Wales, United Kingdom), talking
powerful engine to transform about ar t, poetr y and peace; and Adolfo
Córdova (Mexico).
societies, so I wish long life to this
Community Repor ters from the PLAN
and all encounters around books.”
Foundation in Car tagena, together with
Claudia Morales, journalist writers Beatriz Robledo, Pilar Lozano and
Irene Vasco, and historian Jorge Orlando
Melo, explored and explained historical
events in Colombia to Colombian children
and young people.
The programme included 23 videos, podcasts
and conversations aimed at teachers and
students of various ages, which were
streamed live and can be enjoyed for free
online throughout the year.
“The Hay Festival is a wonderful
organisation around the world
and we are for tunate to have it.”
Richard Ford, writer
6 Hay Festival Digital Colombia 2021 Report 7
The Festival
IN NUMBERS
CARIBEFUNK
174
par ticipants from 21
countries
D uring Hay Festival Digital Colombia
our social networks had a reach of:
T he 5 countries with the most viewers
were:
75 % Colombia
1 million 300 thousand
people on Twitter
5 % United States 581,667 people on
Facebook
188,916 people on
4 % Mexico Instagram
4 % Spain
1,099,880 total viewings,
live and
2.5
delayed, through our platforms and social
% Peru
networks
624,700 views to date –
115
total performance
events across the general
of the videos of events on our Facebook
programme, Talento
page plus crossposting by par tners
Editorial and Hay Festival
Comunitario
610,000+
of events on Facebook
views to date
of the videos
8 Hay Festival Digital Colombia 2021 Report 9
FESTIVAL
BESTSELLERS
During the festival, Colombian readers were At Hay Festival Digital Colombia 2021 the
able to buy books by Festival authors via the bestselling books were as below.
website of the National Librar y, par tnered
with Hay Festival.
1 Mujeres del alma mía
Isabel Allende 6 Good Economics for Hard Times
Esther Duflo
2 7
Volver la vista atrás The Evening and the Morning
Juan Gabriel Vásquez Ken Follett
3 Línea de fuego
Ar turo Pérez-Rever te 8 How Democracies Die
Steven Levitsky
4 Cumbiana 9 Cuando éramos felices pero no lo
sabíamos
Carlos Vives Melba Escobar
5 El enigma de la habitación 622 10 La vida contada por un sapiens a un
neandertal
Joël Dicker Juan Luis Arsuaga y Juan José Millás
“The Hay Festival has been one “I am impressed that the entire Hay
of the best things I have had in Festival organising team continues
the pandemic. Seeing people to work with such enthusiasm
from all over Colombia and from and passion for literature in such
other par ts of the world gathered difficult times.”
around literature and culture is Irene Vallejo, writer
really exciting.”
Mar ta Luz Ramírez, audience member
10 Hay Festival Digital Colombia 2021 Report 11
The Festival
IN THE MEDIA
400+ 60+
inter views media covering the
conducted festival
5 C
press conferences overage by media from Argentina,
Chile, Spain, France, Mexico, Peru,
UK, USA, Venezuela and Colombia
15 T
international media op 5 media with greatest coverage:
El Tiempo, RCN Radio, El Universal,
Caracol Radio, RCNTV
1,600
media mentions,
“The Hay Festival press team is an
with an editorial example of coordination, adaptation
value of COP and efficiency. They give 100% of
$29,470,315,618 themselves, for which reason every
time one needs to go to them, they
are always willing and diligent to
1057 (66%)
Internet 141 (9%)
Radio
meet professional requirements. It
has been a pleasure to attend the
Hay Festival Colombia in a vir tual
287 (18%)
Print 115 (7%)
TV way, knowing that on the other side
there is a professional team that
574,230,014 audience
reached
always gives answers.”
Susana Reinoso, Clarín Argentina journalist
12 Hay Festival Digital Colombia 2021 Report 13
The Festival
IN QUOTES
“The Hay Festival. A pandemic “…forced by the well-known vicissitudes to
focus on its programming, this year’s Hay
of letters. The best vaccine. The
Festival has ser ved as a matchmaker for
one that saves minds. The one some of the luckiest dialogues that have
that shoots thoughts into new occurred since the early days of the event.
Its ambition not to remain in the fields of
and unknown dimensions. The
privilege, to reach more and more people in
one that manages to launch the more and more places in the countr y, has
imagination like a rocket to land been satisfied, since vir tually people from all
over the countr y and the whole world have
in other universes, discover them,
been able to attend all the talks – and to
enjoy them, explore them ... This ask questions and comment on what they
saviour festival arrived digitally, wanted – without paying a single peso. The
gesture and the event will be remembered.
full of words for all tastes and
They will be used as an example, to continue
affordable for all.” looking for the culture that truly belongs to
El Espectador ever yone.”
El Tiempo
“Undoubtedly, the Hay Festival in Car tagena
these days arrives like a guardian angel loaded
“Thanks to Hay Festival for making
with words, conver ted into books, poems,
adventures, biographies, testimonies, stories, the effor t to allow us to dream
analyses, taking us to other places, and saving in these times of pandemic, with
mental health.”
this trip through Cumbiana with
El País, Colombia
Juan Gossain and Yeison Landero,
“Words are not enough to do justice to the discovering the power of our
wonderful team that has organised the Hay
amphibian culture, the cumbia
Festival online. With the Hay Festival we have
had all the culture condensed into a few days and its protagonists.”
and hours.” Carlos Vives
Irma Lovero De Sola, audience member
14 Hay Festival Digital Colombia 2021 Report 15
T HA N K YO U
to our sponsor s
& par tner s
16 Hay Festival Digital Colombia 2021 Report 17
18 Hay Festival Digital Colombia 2021 Report 19
ABOUT HAY
FESTIVAL
H
ay Festival brings readers and writers all events free to view. Hay Festival Europa28
together to share stories and ideas in in Rijeka, Croatia, and Hay Festival Segovia
sustainable events around the world. in Spain took place as hybrid festivals, with
The festivals inspire, examine and enter tain, some online and some in-person events.
inviting par ticipants to imagine the world as More recently, Hay Festival has launched two
it is and as it might be. Hay Festival is an episodes of Imagina el Mundo (Imagine the
international celebration of ar ts and sciences World), a series of digital talks in which some
that has been held for 33 years in Hay-on- of the most brilliant minds on the planet
Wye, a small town in Wales that is famous for consider the post-coronavirus world.
its bookshops.
The festival lasts 11 days, and hosts over 700
events, debates, inter views and concer ts. Its “In its cultural, ar tistic, academic,
audience comes from the UK, Europe and scientific activities, all vir tual
the Americas. Hay Festival has expanded to due to the pandemic, more than
run festivals around the world since 2006
including Hay Festival Car tagena de Indias 250 national and international
(Colombia), Hay Festival Segovia (Spain), Hay characters par ticipated, connect-
Festival Querétaro (Mexico) and Hay Festival ing, discussing and celebrating
Arequipa (Peru). Hay curates ’39’ gatherings
of emerging writers under the age of 40, with around a million people
held in Bogotá (2007), Beirut (2010), Por t from all over the world. Hay
Harcour t, Nigeria (2014), Mexico (2015), Festival is increasingly a rising and
Aarhus, Denmark (2017) and again in Bogotá
(2018), promoting 39 writers under the age unforgettable show.”
of 40. El Colombiano
During 2020 and 2021, d u e t o the crisis
created by the Covid-19 pandemic, Hay
Festivals in Hay-on-Wye, Querétaro and
Arequipa all took place entirely online, with
20 Hay Festival Digital Colombia 2021 Report 21You can also read
