Golden Village Celebrates 20 Years of Movie Entertainment in Singapore

Media Release
For Immediate Release

                Golden Village Celebrates 20 Years of
                 Movie Entertainment in Singapore

Singapore, 26 April 2012 – Singapore’s leading cinema exhibitor, Golden Village
(GV) will celebrate 20 successful years of bringing the magic of movies to local
audiences in May 2012.

To mark its 20th anniversary, Golden Village will kick off a month-long celebration to
thank movie patrons for their unwavering support and patronage. Besides attractive
weekly promotions, one lucky winner will stand to win the SNOW WHITE AND THE
HUNTSMAN “Live Like A Queen” grand prize worth $3,000.

The winner will be pampered and treated like royalty for a day with luxurious spa
treatment for two and a night’s stay at Four Seasons Hotel Singapore. In addition, the
winner will enjoy a scrumptious dinner for two, followed by a private SNOW WHITE
AND THE HUNTSMAN Gold Class screening for family and friends (up to 24 guests).
For more information on the list of promotions, please refer to Appendix A.

The trailblazer of Singapore’s cinema industry, Golden Village revolutionized the
Republic’s movie-going experience when the curtain was raised on Singapore’s first
10-screen multiplex in Yishun on 28 May 1992. Today, Golden Village operates 10
multiplexes, housing 81 screens island-wide. In the two decades since establishing a
presence here, GV has achieved numerous accolades and accomplishments.

Breaking New Ground in the Cinema Experience
In 1999, GV launched the island’s first premium cinema, Gold Class, which quickly
became the epitome of luxury film viewing, complete with plush recliners, concierge
services and exclusive access to our Gold Class lounge stocked with a selection of
fine food and wines.

In 2006, GV scored another first when it brought in the ultimate big screen
experience to Singapore with the launch of GVmax. Located at GV VivoCity,

Singapore’s first cinema megaplex, it was among the largest screens in Asia with a
width of 22.4 metres and a seating capacity of 602.

The cinema chain also paved the way for environmental stewardship by integrating
eco-awareness into its business operations. In 2010, GV reinvented the 18-year old
GV Yishun as Asia’s first green multiplex, earning itself a BCA Green Mark Gold
Award.

GV demonstrated its appreciation for Singapore’s heritage by designing the first
Peranakan-inspired boutique cinema. GV Katong opened its doors in 2011 and
became the anchor cinema in an area that has been underserved for over 20 years. In
a nod to Katong’s early residents, GV Katong offers a Peranakan-inspired Gold Class
menu, serving up a fusion of nostalgic and modern flavours.

Technology Pioneers
GV are pioneers in applying new technologies to improve the cinema-going
experience. GV was the first to offer the convenience of remote ticketing services
through telephone bookings (1992), online ticketing (1997), self-service ticketing kiosk
(2001) and mobile ticketing (2010).

Delivering Movie Entertainment for Everyone
Golden Village keeps pace with the needs of its patrons by engaging fans via the GV
Movie Club (2007), Singapore’s first movie loyalty program with more than 425,000
members. To improve accessibility, GV added wheelchair-friendly infrastructure to
its multiplexes and has been a leading host of film festivals since 1995. In addition
to screening a wide range of film genres, GV has held LIVE screenings of sporting and
entertainment events.

20 Years and Beyond
“In the 20 years since our establishment, GV has set the standard for world class
movie-going in Singapore. In the years to come, GV will continue to delight cinema-
goers by creating exciting and innovative experiences. Golden Village looks forward to
celebrating another 20 remarkable years in Singapore”, said Mr. Kurt Rieder, Chief
Executive Officer of Golden Village.

For more information about Golden Village’s milestones and achievements, please
refer to Appendix B.
                                                      ****

About Golden Village Multiplex

Golden Village Multiplex Pte Ltd is Singapore's leading cinema exhibitor with 10 multiplexes housing 81 screens
with locations at Yishun, Bishan Junction 8, Tiong Bahru Plaza, Jurong Point, Tampines Mall, Marina Square,
Great World City, Plaza Singapura, 112 Katong and VivoCity, home to GV’s flagship cinema and Singapore’s only
megaplex. Golden Village was established to develop and operate modern, luxurious multiplex cinemas and is the
first local cinema company to personalize the movie-going experience through its Movie Club program. The prime
mover in the introduction of the multiplex to Asia, Golden Village’s first imprint in Singapore was made on 28 May
1992 with the successful opening of the Yishun 10 cinema complex. Today, GV has a reputation of offering the
widest choice of movies, unparalleled comfort, state-of-the-art design, prime locations and convenience.

Established in 1993, Golden Village Pictures is Singapore's leading independent film distributor, releasing a wide
range of titles from blockbusters like the MATRIX and OCEANS trilogies, I AM LEGEND and SHERLOCK
HOLMES to arthouse gems such as SLUMDOG MILLIONAIRE, THE READER and DEPARTURES. Golden
Village Pictures is also the top distributor for most home-grown films including Kelvin Tong's THE MAID, Royston
Tan’s 881, Jack Neo's MONEY NO ENOUGH 2.

Appendix A: Golden Village’s 20th Anniversary Promotions

    Weekly Promotions

     3 to 9 May
        rd    th
                             20 pairs of Gold Class tickets to be won
                             - Book your tickets online at www.gv.com.sg & stand a chance to win

     10 to 16 May
         th        th
                             $20 Movie Combo
                             - Comprising 2 movie tickets & regular popcorn

     17 to 23 May           Get a Free movie pass with the number ‘20’ on your NRIC.
         th        rd

                             - For the first 20 patrons daily

     24 to 30 May
         th        th
                             $20 Buddy Combo
                             - Comprising of 1 regular popcorn, 1 regular nachos, 2 regular coke
                                 and 2 Ben & Jerry ice creams, UP $26.10)

     28 May
         th
                             Birthday Treats
                            - Cupcakes give-away
                             - $2 large coke All day

                             20-min Special
                             - Get a Nachos combo for just $5.50 (UP $7.50) or
                                a Minute Maid at $2 (UP $3)

    Grand Prize

     3 to 30 May
        rd     th
                             Members Exclusive
                             Buy a pair of movie tickets for a chance to win the SNOW WHITE AND
                             THE HUNTSMAN “Live Like A Queen” grand prize and enjoy a “Gold
                             Class” experience of a lifetime

                             Grand Prize (worth $3,000) includes:
                               - Luxurious spa treatment for two
                               - A night’s stay at Four Seasons Hotel Singapore
                               - Dinner for two
                               - Private screening of SNOW WHITE AND THE HUNTSMAN in
                                   Gold Class for family and friends (up to 24 guests)

                            Movie Synopsis:
                            In the epic action-adventure Snow White and the Huntsman, Kristen Stewart (Twilight) plays
                            the only person in the land fairer than the evil queen (Oscar® winner Charlize Theron) who is
                            out to destroy her. But what the wicked ruler never imagined is that the young woman
                            threatening her reign has been training in the art of war with a huntsman (Chris Hemsworth,
                            Thor) who was dispatched to kill her. Sam Claflin (Pirates of the Caribbean: On Stranger
                            Tides) joins the cast as the prince long enchanted by Snow White’s beauty and power.

                            The breathtaking new vision of the legendary tale is from Joe Roth, the producer of Alice in
                            Wonderland, producer Sam Mercer (The Sixth Sense) and acclaimed commercial director
                            and state-of-the-art visualist Rupert Sanders.

                            SNOW WHITE AND THE HUNTSMAN opens in Singapore, May 31

    Exclusively for GV Movie Club members at Gold Class™ (3rd to 30th May)

       Mon - Wed            $20 movie tickets at GV Katong

     3 to 30 May
        rd     th
                             $20++ for 2 glasses of Chandon’s Brut NV (UP $30++)

Appendix B: Golden Village’s 20th Anniversary Fact Sheet

1.   Year of Establishment for each of the 10 Golden Village multiplexes
          1992 –     GV Yishun
          1993 –     GV Bishan
          1994 –     GV Tiong Bahru
          1995 –     GV Jurong Point
          1996 –     GV Tampines
          1996 –     GV Marina
          1998 –     GV Plaza
          1999 –     GV Grand
          2006 –     GV VivoCity
          2011 –     GV Katong
          2012 –     GV City Square (End of Year)

2.   Significant Milestones achieved by Golden Village
          1992 –     GV Yishun, Singapore’s 1 multiplex
                                                              st

          1992 –     GV Yishun was the 1
                                                   st
                                                         in Singapore to introduce telephone booking of movie tickets

          1994 –
                                                             st
                      Golden Village was the 1 cinema exhibitor in Singapore to showcase the DTS sound
                      technology with the movie SPEED at GV Yishun

          1994 –
                                                             st
                      Golden Village was the 1 cinema chain to screen a Mandarin-dubbed Hollywood
                      blockbuster, THE LION KING as well as CHICKEN LITTLE

          1995 –
                                                        st
                      Golden Village is the 1 operator to integrate film festivals into its theatres with GV Tiong
                      Bahru hosting an international film festivals with titles from countries like Iceland and Peru

          1997 –
                                                             st
                      Golden Village was the 1 cinema exhibitor in Singapore to allow online booking of movie
                      tickets as well as the choice for preferred seats
          1999 –
                                                                   st
                      Gold Class at GV Grand, The 1 luxury cinema offering in Singapore

          2005 –     GV introduced “Scent entertainment” to present a special aromatic experience in was
                      cinemas for the movie release of CHARLIE & THE CHOCOLATE FACTORY

          2006 –
                                              st
                      GV VivoCity, The 1 megaplex with a stunning 90,000 square feet with a total of 15 halls
                      (4 different types of cinemas; stadium cinemas, GVmax, Cinema Europa and Gold Class)
                      housed under one roof

          2006 –     GV Plaza screened one movie before each live screening of the final four 2006 FIFA World
                      Cup matches

          2006 –
                                                                             st
                      GVmax in Golden Village VivoCity was the 1 cinema in Singapore with one of Asia’s
                      widest screens at 22.4metres

          2007 –
                                                    st
                      GV Movie Club, The 1 cinema exhibitor to have the largest free membership programme
                                                                    st
                      with more than 440,000 members to date since 1 September 2007

          2010 –
                                         st
                      GV Plaza, The 1 cinema to launch mobile ticketing

          2010 –
                                               st                                     st
                      GV Yishun, Asia’s 1 green cinema. It was also the 1 cinema to be BCA–certified,
                      achieving the Green Mark Gold Award

          2011 –
                                    st
                      GV built the 1 Peranakan-inspired cinema at GV Katong