GLOBAL AUTOMOTIVE TRENDS 2022 - EXPERT & CONSUMER INSIGHTS ANALYSIS OCTOBER 2021 - AITASTIC
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AITASTIC
Next Level Consumer & Communication Insights
GLOBAL AUTOMOTIVE TRENDS 2022
E X P E R T & C O N S U M E R I N S I G H T S A N A LY S I S
OCTOBER 2021
THE GLOBAL AUTOMOTIVE TRENDS REPORT
A I TA S T I C
SCOPE & METHODOLOGY
ONLINE SURVEY: THE WORLD CAR EXPERT PANEL
102 WORLD CAR JURORS
FROM 34 MARKETS
A I TA S T I C
Next Level Consumer & Communication Insights
THE HOLISTIC, COMPREHENSIVE AND CUSTOMIZED
APPROACH TO COMMUNICATION AND CONSUMER
RESEARCH GIVES AITASTIC CLIENTS A COMPETITIVE
ADVANTAGE IN A RAPIDLY CHANGING AND
INCREASINGLY COMPLEX COMMUNICATIONS AND
BUSINESS ENVIRONMENT.
GLOBAL >50k | >10m PANEL TRAD. & SOCIAL NEAR REAL-TIME
UNIQUE DATA FOR MORE SOURCES IN-DEPTH FULLY INTEGRATED CROSS KPIS AND OPERATIONAL DATA 24/7
THAN 50 MARKETS AI-ANALYSED CHANNEL METRICS AND INSIGHTS IN NEAR REAL-TIME
TRENDING AUTOMOTIVE TOPICS 2022
THE ELECTRIFICATION-TREND CONTINUES: AUTOMOTIVE JOURNALISTS EXPECT A I TA S T I C
BATTERY ELECTRIC VEHICLES AS THE #1 AUTOMOTIVE TOPIC FOR 2022
VERY IMPORTANT
#1 How important are the
◉ BATTERY ELECTRIC VEHICLES following automotive trends
for the year to come?
SAFETY QUALITY INTERIORS, INFOTAINMENT & (Expert-survey: September 2021)
◉ ◉ CONNECTIVITY
◉
◉ ◉ BUDGET CARS /
EFFICIENCY ADVANCED DRIVER- AFFORDABILITY
◉
ASSISTANCE SYSTEMS ◉ SUSTAINABILITY
DESIGN
& RECYCLING SUPPLY
◉ CHAIN LIGHTWEIGHT MATERIALS
◉ ◉
◉ ◉ SYNTHETIC
PLUG-IN HYBRID REGULATIONS, FUELS FUEL CELL
VEHICLES TRADE, LEGAL ◉ TECHNOLOGY
◉
◉
COOPERATIONS
AND ALLIANCES ◉
AUTONOMOUS
DRIVING #18
SHARED MOBILITY / ◉
MOBILITY AS A SERVICE
NOT IMPORTANT
AITASTIC
Next Level Consumer & Communication Insights
ELECTRIFICATION
BATTERY ELECTRIC MOBILTIY
GLOBAL CONSUMER-INTEREST IN BATTERY ELECTRIC VEHICLES PEAKS IN A I TA S T I C
2021 AND FOLLOWS THE GENERAL ELECTRIFICATION-TREND
VERY
GOOD
7
EXPERT-
EVALUATION
BATTERY ELECTRIC VEHICLES / MOBILITY
6
CONSUMER-
INTEREST
5
1st PEAK OF
PANDEMIC
4
CONSUMER-INTEREST: ACTIVE INFORMATION & SEARCH BEHAVIOR
ON BATTERY ELECTRIC MOBILTIY
3
MIXED 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
What are the most promising powertrain options regarding e-mobility? EXPERT-SURVEY AMONG ALL WORLD CAR JURORS
(Expert-survey: September 2021) AITASTIC CONSUMER INFORMATION BEHAVIOR ON BATTERY ELECTRIC MOBILITY
BATTERY ELECTRIC VEHICLES – CHALLENGES
BATTERY ELECTRIC VEHICLES ARE EXPECTED TO PLAY A KEY ROLE IN FUTURE A I TA S T I C
MOBILITY – YET, THE CHALLENGES HAVEN’T CHANGED OVER THE LAST 7 YEARS
#1 #2 #3
ADVANCED IMPROVED LOWER
BATTERY CHARGING PURCHASING
TECHNOLOGIES INFRASTRUCTURE COSTS
>> STABLE KEY CHALLENGES OVER THE LAST 7 YEARS!
How much will the following factors influence the roll-out and success of Battery Electric Vehicles?
(Expert-survey: September 2021)
ENERGY-SOURCES FOR FUTURE MOBILITY
INCREASING SKEPTICISM REGARDING THE FUTURE OF FOSSIL FUELS – ALTERNATIVE A I TA S T I C
ENERGY-SOURCES GAIN GROUND, BATTERIES PERCEIVED AS #1 OPTION
VERY
GOOD
BATTERIES ü For the first time ever,
synthetic- overtake fossil-
fuels. Carbon dioxide
taxations, carbon
emission targets and
raising carbon footprint
awareness among
HYDROGEN
consumers weakens
outlook of fossil fuels as
an energy source for
SYNTHETIC FUELS
PETROL
future mobility.
ü While batteries are clearly
perceived as the #1
energy source for future
mobility, hydrogen and
synthetic fuels gain
attractiveness over the
last year.
DIESEL
NOT 2017 2018 2019 2020 2021 2022 2023 2024 2025
GOOD
How would you rate the prospects of the following energy-sources for future mobility?
(Expert-survey: September 2021)
ENERGY-SOURCES FOR FUTURE MOBILITY
BATTERIES ARE RATED AS #1 ENERGY-SOURCE FOR FUTURE MOBILITY. STRONG A I TA S T I C
DYNAMICS FOR HYDROGEN IN KOREA AND CHINA – CONTRARY TO EUROPE
BATTERIES HYDROGEN
SOUTH NORTH AFRICA & SOUTH NORTH AFRICA &
EUROPE APAC EUROPE APAC
AMERICA AMERICA ME AMERICA AMERICA ME
VERY
GOOD
Strong dynamics
in Korea & China
NA & APAC most hesitant,
but not skeptical at all
EUROPE
most
hesitant
NOT
GOOD
How would you rate the prospects of the following energy-sources for future mobility?
(Expert-survey: September 2021)
ENERGY-SOURCES FOR FUTURE MOBILITY
PETROL WITH AN INCREASINGLY CRITICAL PERCEPTION IN EUROPE. A I TA S T I C
DIESEL WITH A CRITICAL GLOBAL OUTLOOK
PETROL DIESEL
SOUTH NORTH AFRICA & SOUTH NORTH AFRICA &
EUROPE APAC EUROPE APAC
AMERICA AMERICA ME AMERICA AMERICA ME
VERY
GOOD
EUROPE most
skeptical
NOT
GOOD
CRITICAL OUTLOOK FOR DIESEL IN KEY MARKETS
How would you rate the prospects of the following energy-sources for future mobility?
(Expert-survey: September 2021)
ENERGY-SOURCES FOR FUTURE MOBILITY
SYNTHETIC FUELS PERCEIVED AS VIABLE ALTERNATIVE TO FOSSIL FUELS A I TA S T I C
ACROSS ALL MARKETS, DESPITE POTENTIALLY LOW ENERGY-EFFICIENCY
SYNTHETIC FUELS LIQUID PETROLEUM GAS (LPG)
SOUTH NORTH AFRICA & SOUTH NORTH AFRICA &
EUROPE APAC EUROPE APAC
AMERICA AMERICA ME AMERICA AMERICA ME
VERY
GOOD
PERCEIVED AS VIABLE OPTION ACROSS ALL
MARKETS, DESPITE POT. LOW ENERGY-
EFFICIENCY
NOT
GOOD
How would you rate the prospects of the following energy-sources for future mobility?
(Expert-survey: September 2021)ENERGY-SOURCES FOR FUTURE MOBILITY
CNG AND E85 ETHANOL WITH A BAD REPUTATION ACROSS ALL MARKETS – A I TA S T I C
PARTICULARLY CRITICAL PERCEPTION IN EUROPE
NATURAL GAS (CNG) ETHANOL (E85)
SOUTH NORTH AFRICA & SOUTH NORTH AFRICA &
EUROPE APAC EUROPE APAC
AMERICA AMERICA ME AMERICA AMERICA ME
VERY
GOOD
DARK
OUTLOOK
CROSS MOST
MARKETS
NOT
GOOD
How would you rate the prospects of the following energy-sources for future mobility?
(Expert-survey: September 2021)AITASTIC
Next Level Consumer & Communication Insights
DRIVER-ASSISTANCE & AUTONOMOUS DRIVINGTRENDING AUTOMOTIVE TOPICS 2022
ADVANCED DRIVER-ASSISTANCE SYSTEMS EXPECTED TO BE A GLOBAL TOP A I TA S T I C
AUTOMOTIVE TOPIC IN 2022 – CONTRARY TO FULL AUTONOMOUS DRIVING
VERY IMPORTANT
◉ BATTERY ELECTRIC VEHICLES
#3 SAFETY QUALITY INTERIORS, INFOTAINMENT &
◉ ◉ CONNECTIVITY
◉
◉ BUDGET CARS /
EFFICIENCY
◉ ◉ AFFORDABILITY
ADVANCED DRIVER- ◉ SUSTAINABILITY
DESIGN
& RECYCLING SUPPLY
ASSISTANCE CHAIN
◉ LIGHTWEIGHT MATERIALS
SYSTEMS ◉ ◉
◉ ◉ SYNTHETIC
PLUG-IN HYBRID REGULATIONS, FUELS FUEL CELL
VEHICLES TRADE, LEGAL ◉ TECHNOLOGY
◉
◉
COOPERATIONS #17
AND ALLIANCES
HUGE DISCREPANCY BETWEEN ADAS ◉
& FULL AUTONOMOUS DRIVING AUTONOMOUS
DRIVING
◉
#SHARED MOBILITY /
NOT IMPORTANT MOBILITY AS A SERVICE
How important are the following automotive trends for the year to come?
(Expert-survey: September 2021)DRIVER-ASSISTANCE & AUTONOMOUS DRIVING
EUROPE MOST CRITICAL MARKET REGARDING ASSISTANCE SYSTEMS A I TA S T I C
& AUTONOMOUS DRIVING
ADVANCED DRIVER-ASSISTANCE SYSTEMS AUTONOMOUS DRIVING
SOUTH NORTH AFRICA & SOUTH NORTH AFRICA &
EUROPE APAC EUROPE APAC
AMERICA AMERICA ME AMERICA AMERICA ME
VERY VERY
IMPORTANT IMPORTANT
EU MOST CRITICAL
NOT REGION WORLDWIDE NOT
IMPORTANT IMPORTANT
How important are ADVANCED DRIVER-ASSISTANCE SYSTEMS & AUTONOMOUS DRIVING for the year to come?
(Expert-survey: September 2021)DRIVER-ASSISTANCE & AUTONOMOUS DRIVING
ANY FORM OF DRIVER ASSISTANCE IS MORE DESIRABLE THAN NO ASSISTANCE. A I TA S T I C
DEGREE OF AUTONOMY: HIGHLY AUTOMATED LEVEL 4 MOST DESIRBALE
DESIRABLE VERY DESIRABLE
LEVEL 0
Driver only
(Automated system: no vehicle control)
LEVEL 1
Driver Assistance
(Driver must be ready to take control at anytime)
LEVEL 2
Partial Automation
(Driver responds if the automated system fails)
LEVEL 3
Conditional Automation
(Within limited environments, driver can safely turn their attention away from driving tasks)
LEVEL 4
High Automation
(Automated system in control except certain events such as severe weather)
LEVEL 5
Full Automation
(No driver intervention required after setting destination and starting the system)
How desirable are the following degrees of autonomy from your point of view?
(Expert-survey: September 2021)AUTONOMOUS DRIVING
A I TA S T I C
SAFETY & SYSTEM RELIABILITY IS KEY TO SUCCESS OF AUTONOMOUS DRIVING
LESS IMPORTANT VERY IMPORTANT
SAFETY & SYSTEM RELIABILITY
LEGISLATION (ON REGIONAL & NATIONAL LEVEL)
#1
SENSOR HARDWARE (RADARS, LASERS, ETC.)
INFRASTRUCTURE
ADVANCEMENTS IN ARTIFICIAL INTELLIGENCE
CONSUMER ACCEPTANCE
CAR-TO-CAR AND CAR-TO-X COMMUNICATIONS
SAFETY & (INCL. INDUSTRY STANDARDS)
DATA SECURITY
SYSTEM
RELIABILITY ETHICS (E.G. SYSTEM DECISION IN CRASH SITUATION)
AFFORDABILITY: EXTRA COSTS
NEW PLAYERS (E.G. WAYMO, MOBILEYE, ETC.)
NEW BUSINESS MODELS & SCENARIOS
(E.G. CAR SHARING)
How important are the following aspects to enable autonomous driving?
(Expert-survey: September 2021)AITASTIC
Next Level Consumer & Communication Insights
INTERIORS, INFOTAINMENT & CONNECTIVITYTRENDING AUTOMOTIVE TOPICS 2022
INTERIORS, INFOTAINMENT & CONNECTIVITY EXPECTED TO BE A GLOBAL TOP A I TA S T I C
AUTOMOTIVE TOPIC IN 2022
VERY IMPORTANT
◉ BATTERY ELECTRIC VEHICLES
#7
INTERIORS, INFOTAINMENT &
SAFETY QUALITY CONNECTIVITY
◉ ◉ ◉
◉ BUDGET CARS /
EFFICIENCY ◉ AFFORDABILITY
◉
ADVANCED DRIVER- ◉ SUSTAINABILITY
DESIGN
ASSISTANCE SYSTEMS & RECYCLING SUPPLY
◉ CHAIN LIGHTWEIGHT MATERIALS
◉ ◉
◉ ◉ SYNTHETIC
PLUG-IN HYBRID REGULATIONS, FUELS FUEL CELL
VEHICLES TRADE, LEGAL ◉ TECHNOLOGY
◉
◉
COOPERATIONS
AND ALLIANCES
◉
#SHARED MOBILITY /
NOT IMPORTANT MOBILITY AS A SERVICE
How important are the following automotive trends for the year to come?
(Expert-survey: September 2021)KEY DRIVERS FOR THE DIGITAL CAR
TRADITIONAL OEMS AND AUTOMOTIVE SUPPLIERS ARE SEEN IN CHARGE A I TA S T I C
AS KEY PLAYERS FOR THE ‘DIGITAL CAR‘
TA)
, TOYO )
PROACTIVE /
V W , GM S IN E NTAL
.G. IER NT
UPPL SCH, CO
AGGRESSIVE
E LV E S (E E S
S IV O
S THEM T O MOT .G. ZF, B IVE O
S)
E M U ( E T
◉O ◉A TOM
O
AU )
ROID , IBM
#2 G. AN D IN T E L )
!
YM O (E. N V IDIA, N , XPENG
WA E. G . IA
#1 G LE / N IES ( ( E . G . RIV
OO PA PS
#3 ◉G H COM TA RT-U O)
H E R TE C
O T IVE S
- U PS R A , N UR
T M TAR T U RO
◉O AUTO E CH S ILEYE, A
E W T
◉N UTO G. MOB
N EW A (E .
◉
◉
APPLE ◉ ◉
HUAWEI MOBILITY-
COMPANIES
(E.G. UBER)
RELUCTANT
Which companies / sectors will be the key drivers for the “digital car”?
(Expert-survey: September 2021)INTERIORS, INFOTAINMENT & CONNECTIVITY
EASE OF USE, STABILITY AND SPEED ARE PERCEIVED AS THE THREE KEY BASE A I TA S T I C
FUNCTIONALITIES OF INFOTAINMENT SYSTEMS
VERY
IMPORTANT “Most still try to achieve something
Here is a list of base functionalities of infotainment that smartphones succeeded at a
systems. How important and desirable are the following decade ago: USABILITY."
aspects from your point of view?
(Expert-survey: September 2021)
#1 EASE OF USE / INTUITIVE
OPERATION / SIMPLICITY
REMOTE SOFTWARE
UPDATES #7 #2 SYSTEM-STABILITY AND
RELIABILITY
VEHICLE SMARTPHONE-
APPS AND REMOTE
SERVICES
#6 #3 SPEED OF SYSTEM
BOOT / LOAD TIME OF
INFOTAINMENT #5 #4 DATA PRIVACY AND
SECURITYINTERIORS, INFOTAINMENT & CONNECTIVITY
SMARTPHONE INTEGRATION VIA ANDROID AUTO / APPLE CARPLAY RATED AS A I TA S T I C
MOST IMPORTANT INFOTAINMENT FEATURE
“Apple CarPlay & Android Auto -
consumers prefer a familiar, simple
VERY experience that translates across devices.”
IMPORTANT
Here is a list of infotainment features. How important
and desirable are the following features from your point
SMARTPHONE
of view?
(Expert-survey: September 2021) #1 INTEGRATION THROUGH
ANDROID AUTO / APPLE
CARPLAY
NAVIGATION SYSTEM
CONVERGING OF
#2
(E.G. ALSO FOR SAFETY INTERACTION
CONNECTED CAR AND
SMART HOME
#7 WITH PREDICTIVE ROUTE-DATA,
POSITION-RELATED INFORMATION
SYSTEMS, RANGE AND EFFICIENCY
OPTIMISATION)
OPTION TO
DISCONNECT
(E.G. BUTTON THAT TURNS-OFF ALL #6 #3
FAST INTERNET
CONNECTION
CONNECTIVITY FEATURES) (E.G. 5G)
SMARTPHONE PERSONALISATION
INTEGRATION
(NOT THROUGH ANDROID AUTO /
#5 #4 THROUGH LEARNING
ALGORITHMS AND
APPLE CARPLAY)
CONTEXT AWARENESSINTERIORS, INFOTAINMENT & CONNECTIVITY
SURPRISE? THE TOUCHSCREEN IS EVALUATED (SLIGHTLY) BETTER THAN BUTTONS A I TA S T I C
ON A GLOBAL SCALE. GESTURE CONTROL LEAST DESIRABLE.
VERY
IMPORTANT
Here is a list of human-machine interfaces. How
important and desirable are the following approaches
from your point of view? #1 TOUCHSCREEN
(Expert-survey: September 2021)
GESTURE CONTROL #2 CONVENTIONAL BUTTONS
(E.G. RECOGNITION OF ‘SWIPING’
OR ‘POINTING’)
#7
TOUCHPAD #6 #3 VOICE CONTROL
TOUCH-CAPACITIVE ROTARY CONTROL KNOBS
FIELDS #5 #4 (E.G. BMW IDRIVE, VOLUME OR CLIMATE
CONTROL KNOBS, ETC.)
(E.G. AS BUTTON-REPLACEMENT ON
STEERING WHEELS)INTERIORS, INFOTAINMENT & CONNECTIVITY
VOICE CONTROL MOST DESIRABLE IN APAC, BUTTON-PREFERENCE IN NORTH A I TA S T I C
AMERICA, EUROPE MOST HESITANT REGARDING TOUCHSCREENS
TOUCHSCREEN CONVENTIONAL BUTTONS VOICE CONTROL
SOUTH NORTH AFRICA & SOUTH NORTH AFRICA & SOUTH NORTH AFRICA &
EUROPE APAC EUROPE APAC EUROPE APAC
AMERICA AMERICA ME AMERICA AMERICA ME AMERICA AMERICA ME
VERY
#1
IMPORTANT
IN NA #1
IN APAC
EUROPE
most
hesitant
NOT
IMPORTANT
How important and desirable are the following approaches from your point of view?
(Expert-survey: September 2021)INTERIORS, INFOTAINMENT & CONNECTIVITY
THE SMARTER THE CAR, THE LESS RELIANCE ON VISIBLE SCREENS? SCREENS MAY A I TA S T I C
TURN TO SURFACE PROJECTIONS AND DEEP REALITY DISPLAYS
“It has become the fallacy of composition, where one leads with a certain screen, another
follows and makes it bigger, and so on until everybody spends more for no evident benefit.”
When you think about in-car infotainment systems, which brands / manufacturers come first onto your mind and why?
(Expert-survey: September 2021)INFOTAINMENT & CONNECTIVITY
MERCEDES, AUDI AND BMW CATCH-UP TO TESLA. IMPRESSIVE: POLESTAR WITH A I TA S T I C
ANDROID AUTOMOTIVE OS EVALUATED BETTER THAN MOST OEM-SYSTEMS
IN
LEAD ESLA EN Z
#1 ◉T ES-B
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◉M
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OTIVE O
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AUD MW AU
◉ ◉B ROID
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◉H ◉M
LAGGING BEHIND
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Which brands / manufacturers lead in terms of infotainments & connectivity?
(Expert-survey: September 2021)INFOTAINMENT & CONNECTIVITY
TESLA STILL PERCEIVED AS TREND-SETTING WITHIN THE AUTOMOTIVE INDUSTRY, A I TA S T I C
CLOSELY FOLLOWED BY MERCEDES-BENZ WITH MBUX & HYPERSCREEN
IN
LEAD ESLA ENZ
◉T E S-B
E D
ERC
TESLA ◉M
Mercedes-Benz OS)
UDI MW O TIVE
◉“A
TESLA ◉ -B new
Model S AU T“OMERCEDES
M – because it offers the most “BMW: one of the best
DROID
BMW seems to have moved TAthe
R ( AN advanced solutions of any traditional infotainment systems on the
OLES
game forward again.”
◉ P automaker.” market, far developed
U P
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R O UP ELY A U TO
WG E
“TESLA – because its large, ◉V “MERCEDES◉ G because of the fantastic MBUX perfect voice control, high
feature-packed display E ◉still system and the impressive Hyperscreen of the
NY degree of networking.”
O R SCH CO MPA
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◉ ◉ TO R
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OR
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YUN
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“TESLA, of course, becauseRS: RIVIA “MERCEDES, as its making waves with the ELLANTI sense of userfriendlyness.”
H N, S
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“TESLA, because they “MERCEDES-BENZ . ANot N
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A
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◉H ◉M
TOYOTA
LAGGING BEHIND
O TA ◉
TO Y
When you think about in-car infotainment systems, which brands / manufacturers come first onto your mind and why?
(Expert-survey: September 2021)INFOTAINMENT & CONNECTIVITY
CHINESE OEM & TECH GIANTS WITH COMPETITIVE INFOTAINMENT SYSTEMS. A I TA S T I C
LI AUTO EVEN SEEN AS GLOBAL BENCHMARK
IN
LEAD ESLA ENZ
◉T E S-B
E D
ERC
TESLA ◉M
UDI
“Chinese brands like HAVAL TIVE
-) because it has made full infotainment
OS
◉A BMW O MO
integration (including
◉
( ANDROID
AUTAndroid Auto/Carplay) standard across a range of
A R
affordable
◉P
OLESvehicles, while legacy brands still charge extra for it.”
T
U P
GRO
R O UP A U TO
WG EELY
NEW PLAYERS ◉V ◉G
NY
CHE ◉
RIVIAN, NIO, XPENG,
S MPA
BYD ETC. “BAIDU, TENCENT, RALIBABA
PO R
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◉ - These
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◉ 3 company's
R D MO
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OR CO
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YUN
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T
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, ◉
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H N IS
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W P
NE
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“LI XIANG AUTO. Because the systemARisLANvery
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RS ◉
JAGU O TO
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GEN
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RA L M
It
is also very ease to operate and lovely.“
TOYOTA
LAGGING BEHIND
O TA ◉
TO Y
When you think about in-car infotainment systems, which brands / manufacturers come first onto your mind and why?
(Expert-survey: September 2021)WHATS NEXT?
A I TA S T I C
WATCH EXPERT INTERVIEWS ABOUT THIS STUDY ON WORLD CAR TVA I TA S T I C
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CEO | HEAD OF RESEARCH
+49 151/20193000
BERND.HITZEMANN@AITASTIC.COM
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