2021 Sponsorship and Exhibitor Prospectus - American Association ...
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2021 Sponsorship and Exhibitor Prospectus
WELCOME
On behalf of the AACO Board of Directors, we take this opportunity to thank all of
our valuable corporate sponsors. Your support has allowed us to expand our member
benefits and programs thus raising the quality of practices across the nation. We
focus on serving all brands of practicing Corporate Affiliated Optometrists. With a
mission to empower members by giving them knowledge and resources to provide
optimal patient care, the AACO serves as a unified voice that advances both the
public and inter-professional image of the corporate affiliated optometrist.
AACO provides valuable practice management and educational opportunities
which enable our members to provide the highest quality care to their patients.
We hold in high regard the corporate sponsors that make fulfillment of our mission
possible, and we appreciate your support!
AACO is pleased to invite
qualified companies to exhibit at
our upcoming events. These
professional conferences present
excellent opportunities to place
your products and services in
front of Corporate Optometry
professionals:
Your Future Clients.
CONTACT
Tiffany Jackson
AACO Executive Director
tjackson@aacoeyes.org
(414) 380-3010
AACO 2021 | Prospectus | 2
2021 SPONSORSHIP AND EXHIBITOR PROSPECTUS
WHO IS AACO?
As a non-profit association and unified voice, we serve the community of corporate
affiliated optometrists. AACO is dedicated to furthering the public and inter-
professional image of Corporate Optometry. We represent Optometrists working in
all corporate brands. Our mission is providing technical and professional education
for corporate affiliated practitioners, so they may provide the highest quality care
to their patients.
AACO CORE VALUES PURPOSE
UNIFY INSPIRE To advance the clinical practice and
EDUCATE EMPOWER image, both publicly and inter-
professionally of Corporate Optometry.
CHARGE OUR PROMISE
The Voice of Corporate OptometryTM AACO will provide engaging experiences,
will inspire through leadership, educate
with mode specific content, and unify the
community of Corporate Optometry.
ATTENDEE PROFILES
Corporate Optometrists Optometrists who are Students currently Other professionals
that own or lease a either working full or enrolled in optometry connected to the
franchise of a greater part-time for corporate school ophthalmic community
corporate brand affiliated optometrists
AACO 2021 | Prospectus | 3
2021 SPONSORSHIP AND EXHIBITOR PROSPECTUS
MEMBERSHIP BY REGION
15% Retail Brands Represented
by members
West 8%
24% Northeast
Midwest
15%
Southwest
38%
Southeast
* AACO has over 1000 members
* AACO has a database of 12,000+ eye care professionals,
the majority of which are corporate optometrists
WHY PARTNER WITH AACO?
CONNECT WITH GENERATE LEADS LAUNCH NEW PRODUCTS
DECISION MAKERS AND NEW SALES AND SERVICES
SURVEY CURRENT AND
NETWORK WITH IDENTIFY WHAT YOUR
POTENTIAL CUSTOMERS
INDUSTRY PEERS COMPETITION IS OFFERING
ON THEIR NEEDS
AACO 2021 | Prospectus | 4
AACO 2021 CONFERENCES
AACO ANNUAL MEETING
August 20-22, 2021 125+ attendees expected
Rosen Shingle Creek Resort Audience: Corporate Optometrists
Orlando, Florida Education: 3 days of COPE CE and Florida TQ
Exhibitor Programs:
• Minute to Win IT
• Passport System
• AACO member travel rebate
Premium Exhibit:
• Table-top exhibit
• High-traffic location
• 1 e-blast sent to attendees prior to meeting
• 2 exhibitor registrations
• Marketing recognition in conference materials and on website
• ¼ page ad in AACO Corporate Optometrist Magazine
2021 Deadlines for add-ons and additional opportunities:
logo submission and payment deadline: July 31, 2021
O R L ANDO AACO 2021 | Prospectus | 5
CONFERENCE ADD-ONS
Logo Lanyards Conference Tote bags AACO Database E-blast
$3000.00 $3000.00 $2000.00
Student Program AACO Annual AACO Annual
Sponsorship $5000.00 Conference Mobile App Conference Professional
Promotion Package Photo Station: $3500.00
$3500.00
AACO Corporate Optometrist Full Page Ad + e-blast
$7000.00 (one ad and one blast, all 4 is $25k)
2021 Deadlines for add-ons and additional opportunities:
AACO Annual Meeting August 20-22, 2021 - logo submission and payment deadline: July 31, 2021
Production is included (you will be given an opportunity to approve a proof)
AACO 2021 | Prospectus | 6CONFERENCE ADD-ONS
Lunch Sponsor $6000.00
(3 opportunities) includes marketing recognition and a 25-minute
presentation to general session audience
Breakfast Sponsor $5000.00
(3 opportunities) includes marketing recognition and a 15-minute
presentation to general session audience
Happy Hour Sponsor $4000
(1 opportunity) includes marketing recognition and a 10-minute
presentation to general session audience
Coffee Break Sponsor
(5 opportunities) $3000.00 includes marketing recognition and a
5-minute presentation to general session audience
Marketing Recognition Presentation
AACO 2021 | Prospectus | 72021 SPONSORSHIP AND EXHIBITOR PROSPECTUS
AACO @ SECO
May 2, 2021 75+ attendees expected
Omni CNN Center Hotel Audience: Corporate Optometrists
Atlanta, Georgia Education: 1 day of COPE CE and Georgia Jurisprudence
2021 Deadlines for add-ons and additional opportunities:
logo submission and payment deadline: March 31, 2021
ATL ANTA
AACO @ GWCO
October 24, 2021 50+ attendees expected
Oregon Convention Center Audience: Corporate Optometrists
Portland, OR Education: Education: 1 day of COPE CE
2021 Deadlines for add-ons and additional opportunities:
logo submission and payment deadline: September 1, 2021
P OR TL AND AACO 2021 | Prospectus | 82021 SPONSORSHIP AND EXHIBITOR PROSPECTUS
SPONSOR TIER BENEFIT OVERVIEW
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AACO 2021 | Prospectus | 92021 SPONSORSHIP AND EXHIBITOR PROSPECTUS
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AACO 2021 | Prospectus | 102021 SPONSORSHIP AND EXHIBITOR PROSPECTUS
SPONSOR TIER DESCRIPTIONS
DIAMOND
$125,000 (1 opportunity)
• Title Sponsorship of the AACO 2021 Annual Conference
• Diamond Level Marketing Recognition on AACO website and in all
AACO event materials
• Speaking opportunity at AACO Regional Events (15 minutes each)
• 2021 Awards Banquet Speaker Opportunity
(non-CE, 30 minutes maximum)
• Informational materials distributed at all AACO education events
• Meeting with the AACO board (can be a dinner prior to annual conference
or virtual event- your choice)
• Four full-page ads in AACO 2021 issues of Corporate Optometrist, and
an opportunity to purchase additional advertising at 50% off
• Premium Exhibits at all AACO 2021 Education Events and up to 6
exhibitor registrations
• Sponsored Content in AACO Corporate Optometrist Magazine
• Sponsored Content in AACO e-News and/or ElectrifEye Newsletter
• Educational Content posted on AACO Knowledge Center Portal
• Listing on AACO Products Page
• Up to 6 e-Blast announcements to AACO full database
(must be used in 2021, content subject to AACO approval)
• Opportunity to partner with AACO on educational webinars
• First right of refusal on future conferences and choices of additional
promotional sponsorship items
• Inclusion of up to 4 survey questions on an “All member survey”
• Four AACO 2020 Affiliate Memberships to distribute to your
preferred clients
• Opportunity for a joint research project or optometric survey
AACO 2021 | Prospectus | 112021 SPONSORSHIP AND EXHIBITOR PROSPECTUS
SPONSOR TIER DESCRIPTIONS
PLATINUM
$100,000 (2 opportunities)
• Title Sponsorship of an AACO 2021 Regional or Co-located Conference
(event of your choice, first come first serve)
• Platinum Level Marketing Recognition on AACO website and in all AACO
event materials
• Speaking opportunity at AACO Annual Conference (10-minutes)
• Informational materials distributed at all AACO education events
• Meeting with the AACO board (can be an in-person dinner/lunch prior to an
AACO event or a virtual event-your choice)
• Three full-page ads in AACO 2021 issues of Corporate Optometrist, and an
opportunity to purchase additional advertising at 50% off
• Sponsored Content in AACO e-News and/or ElectrifEye Newsletter
(3 times in 2021)
• Premium Exhibits at all AACO 2021 Education Events and up to 4
exhibitor registrations
• Sponsored Content in AACO Corporate Optometrist Magazine
• Educational Content posted on AACO Knowledge Center Portal
• Listing on AACO Product Page
• Up to 4 e-Blast announcements to AACO full database
(must be used in 2021, content subject to AACO approval)
• Opportunity to partner with AACO on educational webinars
• Inclusion of up to 2 survey questions on an “All member survey”
• Three AACO 2021 Affiliate Memberships to distribute to your clients
• Opportunity for a joint research project or optometric survey
AACO 2021 | Prospectus | 122021 SPONSORSHIP AND EXHIBITOR PROSPECTUS
SPONSOR TIER DESCRIPTIONS
GOLD
$75,000 Unlimited number of level support opportunities (unlimited inventory)
• Gold Level Marketing Recognition on AACO website and in all AACO
event materials, included a full-page ad in th
AACO Annual Conference Show Guide
• Speaking opportunity at AACO Regional Conferences (5-minutes)
• Informational materials distributed at all AACO education events
• Meeting with the AACO board (Lunch/breakfast/dinner - held prior to
annual conference or virtual event subject to availability or
conducted via “GoToMeeting”)
• One full-page ad in AACO 2021 issues of Corporate Optometrist, and
an opportunity to purchase additional advertising at 50% off
• Sponsored Content in AACO e-News or ElectrifEye Newsletter
(1 times in 2021)
• Premium Exhibits at all AACO 2021 Education Events and up to three
exhibitor registrations
• Sponsored Content in AACO Corporate Optometrist Magazine
• Educational Content posted on AACO Knowledge Center Portal
• Logo Listing on AACO Product Page and Link
• Up to 3 e-Blast announcements to AACO full database
(must be used in 2021, content subject to AACO approval)
• Opportunity to partner with AACO on educational webinars
• Inclusion of a survey questions on an “All member survey”
• Two AACO 2021 Affiliate Memberships to distribute to your clients
AACO 2021 | Prospectus | 132021 SPONSORSHIP AND EXHIBITOR PROSPECTUS
SPONSOR TIER DESCRIPTIONS
SILVER
$50,000 • Silver Level Marketing Recognition on AACO website and in all AACO
event materials, including a ½ page in the
AACO Annual Conference Show Guide
• Speaking opportunity at an AACO Regional Conference of your choice
(10-minutes)
• Informational materials distributed at all AACO education events
• Meeting with the AACO board (virtual event conducted via
“GoToMeeting” or meal held during an AACO event -catering is at
your own expense, subject to board availability)
• One full-page ad in AACO 2021 issues of Corporate Optometrist, and
an opportunity to purchase additional advertising at 50% off
• Sponsored Content in AACO e-News or ElectrifEye Newsletter
(1 time in 2021)
• Exhibits at all AACO 2021 Education Events and up to three
exhibitor registrations
• Sponsored Content in AACO Corporate Optometrist Magazine
(2 times in 2021)
• Educational Content posted on AACO Knowledge Center Portal
• Logo Listing on AACO Product Page and Link
• Up to 3 e-Blast announcements to AACO full database
(must be used in 2021, content subject to AACO approval)
• Opportunity to partner with AACO on educational webinars
• One AACO 2021 Affiliate Memberships to distribute to one of
your clients
AACO 2021 | Prospectus | 142021 SPONSORSHIP AND EXHIBITOR PROSPECTUS
SPONSOR TIER DESCRIPTIONS
BRONZE
$25,000 • Bronze Level Marketing Recognition on AACO website and in all AACO
event materials, including a 1/4 page ad in the AACO annual
Conference Show Guide
• Speaking opportunity at an AACO Regional Conference of your choice
(5-minutes)
• Informational materials distributed the AACO annual conference
• Meeting with the AACO board
(virtual event conducted via “GoToMeeting”)
• One full-page ad in AACO 2021 issues of Corporate Optometrist,
and an opportunity to purchase additional advertising at 25% off
• Exhibits at all AACO 2021 Education Events and up to two
exhibitor registrations
• Educational Content posted on AACO Knowledge Center Portal
(2 events, pending AACO approval)
• Listing on AACO Product Page
• Up to 2 e-Blast announcements to AACO full database
(must be used in 2021, content subject to AACO approval)
• Opportunity to partner with AACO on an educational webinar
AACO 2021 | Prospectus | 15Print
Media Kit
eBlast
Social Media
Mobile
AACO 2021 | Media Kit | 16REACH MORE THAN 13,000
PRACTICING OPTOMETRISTS
WORKING IN A CORPORATE
SETTING
AACO serves an audience of corporate affiliated optometrists and key members of the
optometric community as a trusted source of insight, information and inspiration for
managing their practices, including Leaseholders & Owners, Optometrist
Employees/Associates and Independent Optometrists affiliated
with Retail Corporations.
Through our various channels–magazine, website,
events, digital newsletters, and social media–we actively engage this community with
highly focused editorial content written by professional journalists and industry experts.
Our goal is to help our audience navigate the current landscape and manage the evolving
expectations surrounding corporate optometry in order to improve
patient outcomes and satisfaction.
By promoting your brand in any of our platforms, you will gain access to
AACO members who are decision makers in every aspect of their practice.
AACO 2021 | Media Kit | 17Corporate Optometrist TM
Around the Profession
Each Corporate Optometrist™ includes a roundup of the latest news from the optometry profession. News items
include medical study results, legislative updates, meetings and conventions announcement, news from
optometry associations, OD honors and recognitions and.
Departments
Corporate Optometrist™ covers regular issues important to OD small-business owners, including:
• Practice management • Nutrition
• Legal • Advocacy
• Finance • Student news
We cover 3-4 of these topics each issue. Check for specifics closer to each issue.
Cover Feature
Corporate Optometrist™ maintains its status as The Voice of Corporate Optometry™ by featuring a corporate
optometrist on the cover of each issue. Inside, our cover subject, a “real OD,” tells his or her story and share
insight into how they run their practice, what equipment they own and how they use it, what practice
specialties they have developed and how they keep up to date.
2021 Editorial Lineup
Spring Summer Fall Winter
Articles & Ad Articles & Ad Articles & Ad Articles & Ad
Submission Submission Submission Submission
Deadline: Deadline: Deadline: Deadline:
January 31st April 30th July 30th October 29th
Theme: Theme: Theme: Theme:
Co-management All Things OCT Business THE Contact Lens
distribution print distribution print Management distribution print
copies mailed to 12,000+ copies mailed to 12,000+ distribution print copies mailed to 12,000+
eyecare professionals in eyecare professionals in June copies mailed to 12,000+ eyecare professionals in
March 2021, distribution at 2021, distribution at the eyecare professionals in December
the AACO SECO booth and at AACO Annual Conference September, distribution at
the AACO SECO conference the AACO GWCO booth and at
the AACO GWCO conference
AACO 2021 | Media Kit | 182021 PRINT RATES & SIZES
Size 1x 4x 6x
Full Page $5582 $5000 $4500
1/2 page $3882 $3300 $3000
1/4 Page $1882 $1600 $1400
Back Cover $7647 $6500 $6000
IFC $7060 $6000 $5500
IBC $7060 $6000 $5500
FORMATS
Full Page 1/2 Vertical 1/2 Horizontal 1/4 Vertical 1/4 Horizontal
AACO 2021 | Media Kit | 19DIGITAL ADVERTISING
Website Leaderboard Banner Advertising
Magazine Web Site Banner Ad $3500/year
Knowledge Center Ad $3500/year
728 x 90 px
10 available
Digital Advertising
Corporate Optometrist Magazine “New Issue Alert” Eblast
$2000 per issue (up to 3 opportunities per issue)
EXCLUSIVE $5000 per issue (one opportunity per issue)
Electrifye Monthly Newsletter Banner Ad
$2000 per issue (up to 3 opportunities per issue)
$5000 exclusive per issue (1 opportunity per issue)
AACO eNews Membership Quarterly Newsletter Banner Ad
$2000 per issue (up to 3 opportunities per issue)
$5000 exclusive per issue (1 opportunity per issue)
Custom Vendor eBlast
Connect with our community by sending your customized email to our database of highly engaged profes-
sionals. Co-branded with AACO.
Premium - includes entire database (13,000+)
Cost: $2000 per email
Members – includes AACO members only (1,000+)
Cost: $1000 per email
Social Media Posts
Engage with our audience year round with social media postings that include your product and message. Post
will include provided image, text and website link featured on four platforms: Facebook, Instagram, Twitter,
and LinkedIn. 1 campaign = 1 post on four social media platforms
Cost: $400 per post
AACO 2021 | Media Kit | 20You can also read
