Ancient Egypt BBC Education Content Brief Key Stage 2 Topic Resources: BBC Education Content Brief

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BBC Education Content Brief
                         KS2 Topic Resources: Ancient Egypt
                                                 April 2020

    BBC Education Content Brief
    Key Stage 2 Topic Resources:

          Ancient Egypt

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BBC Education Content Brief
                                                                   KS2 Topic Resources: Ancient Egypt
                                                                                             April 2020

Introduction to BBC Education:

Thank for your interest in this commissioning brief. This commissioning round is being run and
managed by BBC Education - part of BBC Children’s and Education. The department is responsible
for delivering the BBC’s Royal Charter commitments to commission and produce educational and
learning content, to help with both formal and informal learning outcomes, for use throughout the
United Kingdom.

One of our aims is to promote and support formal educational goals for children and teenagers,
meeting the requirements of the different national curricula, by producing engaging learning
content for use in the classroom.

Some of our current brands that support formal learning in UK classrooms are:

BBC Teach: home to the BBC’s teacher-facing content for Early Years, Primary and Secondary
education and Teacher Support.

BBC Bitesize: providing children, young people and adults across the UK with personalised
curriculum-linked resources to support their education.

BBC Learning Campaigns: large scale, impactful initiatives that aim to tackle a societal or cultural
deficit - often in partnership with others.

Media use in the classroom and the provision of media in schools is a fast-changing environment.
The days of broadcast content for schools and teachers setting VCRs in the middle of the night to
record it are long gone. With the increased use of the internet in classrooms teachers now have
unprecedented access to a whole range of resources to help with delivering the curriculum.

Teachers come to the BBC because it is a trusted brand and a recognised provider of quality teaching
resources. The content we are seeking to commission will be available to teachers through our BBC
Teach brand, a dedicated teaching resource site at www.bbc.com/teach.

BBC Teach:

BBC Teach is home to all of the BBC’s teacher-facing content and brings together thousands of
educational short films and associated support materials on one site. BBC Teach is working closely
with teacher groups to identify gaps in our short-form provision and to commission the right content
to fill them.

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BBC Education Content Brief
                                                                     KS2 Topic Resources: Ancient Egypt
                                                                                              April 2020

BBC Teach - Key Stage 2 Topics: Ancient Egypt

The content we will be commissioning will support BBC Teach’s provision for KS2 - that is, children
aged 7 to 11 years old. The content will be cross-curricular in nature, supporting a range of learning
objectives from across the curriculum through study of the popular History topic Ancient Egypt. The
content will comprise both factual and narrative content. It will also include the animation of five
songs, the audio for which will be supplied by the BBC.

It is anticipated that the content will be predominantly animated, though it may include other styles
including creative use of stills and graphics, etc alongside the animation. The artwork and artefacts
of Ancient Egypt provide a wonderfully rich visual resource and we’d like to see that reflected in the
style of animation. However, the health and safety of your production team is of course paramount,
and it’s crucial that the styles chosen can be achieved within the current lockdown and social
distancing conditions.

What we want:

This commission is for approximately 45 minutes of video in total, arranged as:

       5 x 4-minute factual episodes, each episode with a clearly defined editorial scope and
        purpose.
       3 x 4-minute narrative episodes, telling a ‘story’ but consolidating learning from the factual
        episodes.
       5 x 2 to 2.5-minute songs – catchy songs that will also help children to consolidate their
        learning. Please note: the BBC will provide the audio for the five songs and the lyrics. The
        subject of the songs aligns very closely with the proposed content of the factual episodes
        (see below), so we anticipate the animation for the songs drawing heavily on the visual
        assets already created.
       4 x 30-second social media promotions - promoting the full range and scope of the content.

The factual episodes:

It is anticipated that these will cover some or all of the following topics:

Society and culture – an overview / geographical location / the Nile / food / pharaohs / pyramids /
children / animals / hieroglyphs / etc

Gods and goddesses - the main gods and goddess of Ancient Egypt and their role / beliefs about
death and the afterlife / preparation for the afterlife / etc

The River Nile – the significance of the River Nile to Ancient Egypt / settlement along the Nile /
transport and travel along the Nile / flooding and irrigation of crops / etc

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BBC Education Content Brief
                                                                    KS2 Topic Resources: Ancient Egypt
                                                                                              April 2020

Pyramids – the purpose of pyramids / their construction / the development of pyramids / the Great
Pyramid of Giza / etc

King Tutankhamun and the discovery of his tomb in 1922 – Howard Carter’s excavations / the Valley
of the Kings / the discovery of the tomb / the artefacts found in the tomb / recording the artefacts /
what we can learn from the discoveries

It is essential that the factual episodes also promote the aims of historical enquiry as outlined in the
KS2 History curriculum, including how we use historical evidence to make historical claims and
appreciating how and why there can be contrasting interpretations of the past.

The narrative episodes:

There is a degree of flexibility with these episodes. They may choose to ‘tell a story’ – for example,
tell one or more of the Ancient Egyptian creation myths. They might also relate other myths or
ancient stories from Ancient Egypt. They might also allow a child-friendly approach to the content of
the factual episodes by covering ‘a day in the life of…’ – that is, following an individual figure within
Ancient Egyptian society and their everyday life.

The songs:

The audio and lyrics for these will be provided by the BBC. The aim of the songs is to consolidate the
learning of the factual and narrative content through catchy melodies and lyrics, while extending the
curriculum objectives into Music.

The supplier will need to animate the lyrics of the songs line by line in time to the music. It is
anticipated that the visual assets required for any additional animation of the songs will have been
created for the factual / narrative episodes.

Social media:

Additionally, we require four short films, typically 30 seconds long, that can be used on social media
to showcase the content to teachers. These should draw on - but not be directly lifted from - the
main films. Presentation should include eye-catching text and graphics and, where appropriate,
subtitles. One or more of the films could feature an ‘expert’ – an inspiring KS2 practitioner or
consultant – describing the content and/or modelling its use in the classroom.

Additionally, we require the text for a set of Teacher Notes that will guide teachers in their use of
the content and offer:

       an overview of the content
       links to the curriculum included in the content, by subject
       any necessary supporting information, including stills and graphics
       suggestions for how the video content can be used to range even more widely across the
        curriculum - eg extend the topic into dance, drama, mathematics, science, etc.

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BBC Education Content Brief
                                                                       KS2 Topic Resources: Ancient Egypt
                                                                                                   April 2020

Additionally, all of the content should:

          be sensitive to a diverse audience, including the national regions of the UK.
          be engaging and accessible to the entire audience regardless of gender, ethnicity, disability,
           culture, ability, sexuality or gender identification.
          be educationally robust, with all the content devised and delivered in consultation with an
           educational consultant.
          give attention to ensuring the longevity of the content, particularly with regard to any props
           such as technology (mobile phones etc) and the way the participants are styled/dressed.
          give particular attention to ensuring the content has appeal to the specific age group – that
           is, children aged 7-11 years old.

Education Consultant:

You will need to work with and contract an educational specialist/consultant who will be involved
throughout the process to ensure all learning objectives are covered and content is accurate and
relevant. Your consultant should provide advice on which content is the most useful for the audience,
as well as reflecting the requirements of the national curricula and guidance for schools.

All content (ie concepts, initial scripts, final scripts, rough cuts, fine cuts, audio etc) will need to be
reviewed by the consultant before they are sent to us.

Scripts:

BBC Education requires full consultation during the scripting process, including the viewing of drafts
to ensure scripts hit the learning points, and full sign off on completed scripts. Please allow time in
your schedule for BBC reviews.

Budget:

The BBC Learning tariff ranges from £500 to £2000 per minute for video content. Budget is
dependent on the idea and editorial ambition.

Your budgeting should not assume the BBC will deliver archive at no cost. [Independent Producers
have access to the BBC archives subject to the usual copyright restrictions of reuse etc.]

Please refer to the Independent Production User Guide and the FAQ for Independent companies
more information: http://downloads.bbc.co.uk/informationandarchives/PACT_june_2016.pdf

Budget section to include:

Please provide a budget summary - more details of which may be requested at a later date.

The finer details of the payment schedule will be agreed with the BBC Production Manager on
commission. However, without exceptional business justification, BBC Education will pay no more

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BBC Education Content Brief
                                                                   KS2 Topic Resources: Ancient Egypt
                                                                                             April 2020

than 10% of the total fee on signature, no less than 35% of the total fee on final acceptance of (i)
project delivery and (ii) post-production paperwork and the remainder of the payments against
delivery milestones as agreed within the budget summary.

Proposed payment schedule:

       10% on signature of agreement.
       25% on script sign off.
       30% on sign-off of all rough cuts and metadata.
       35% on BBC acceptance of full delivery, final paperwork and post-production paperwork.

Documentation:

The following post-production documentation must be completed:
     Post-production paperwork must be completed on Silvermouse. Details will be outlined in
        the contract to the awarded commission.
     Post-production transcript – time-coded.
     Online compliance form.

Deliverables:

       HD video delivered in H264 MP4 format with separate audio tracks; subtitle files (XML)
        http://www.bbc.co.uk/guides/zmgnng8, .mov and subtitled video (1:1 as well as 16:9 aspect
        ratio versions) for social media films.
       Post-production paperwork.
       Text for accompanying Teacher Notes in Word.doc format.
       All underlying source files of artwork as layered files – either PSD or AI.

Commissioning schedule:

Brief Live: W/C 27th April 2020
Deadline for proposals: 22nd May 2020
BBC reviews pitches: W/C 25th May 2020
Pitches (via Zoom, Skype or similar): W/C 8th June 2020
Decision and award work: 15th June 2020
Project delivery: 9th October 2020

Please note that this document is for information purposes only and does not form part of a
contractual agreement with the BBC.

Contracting:

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BBC Education Content Brief
                                                                   KS2 Topic Resources: Ancient Egypt
                                                                                             April 2020

This is a stand-alone new media commission and the BBC will require all rights in the content,
worldwide and on all platforms. The commission will be contracted using the BBC’s New Media
Rights Framework 2 agreement. Further information on the BBC New Media Frameworks can be
found here: http://www.bbc.co.uk/commissioning/online/articles/how-we-work#framework

BBC Policies and Guidelines:

For information on these please follow this link:
https://www.bbc.co.uk/commissioning/tv/production

BBC Health & Safety:

The BBC needs to ensure that any Independent Production Company it commissions is able and
competent to make the programme with due consideration for health and safety. The following link
will take you to a guide which outlines the BBC's health & safety vetting procedure and
requirements: https://www.bbc.co.uk/safety/generalsafety/thirdparties/working-with-indies.html

If the content being commissioned involves working with children, then ensure that you are familiar
with the BBC’s Child Protection Policy and the Child Protection Safe Guarding Framework, which
provides a guide to the minimum levels of safeguarding on any productions. Information on this can
be found here: https://www.bbc.co.uk/commissioning/tv/production/articles/working-with-children

If you have any queries or concerns about any of the guidelines or polices then please contact the
Production Manager.

Proposals:

Proposals should be provided as either MS Word documents or PDFs. They should be a maximum of
15 pages long. Any large files (over 5mb) should be delivered separately from the proposal itself (via
a password-protected video site or secure file transfer).

Proposals should include:

       A clear editorial vision: an overall vision for the films and the different approaches that may
        be adopted between them, depending on subject matter.
       Schedule and Budget breakdown.
       Suggestions for key talent if a presenter etc are to be used.
       Evidence of your capacity to deliver the content.
Next steps:

All proposals should be submitted via email to rebekka.campbell@bbc.co.uk and
andrew.barnes@bbc.co.uk by midnight on 22nd May 2020.

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