PARTNER INFORMATION PACK LONDON DESIGN FESTIVAL 2021 - 18-26 SEPTEMBER 2021 18 - 26 September 2021
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18 - 26 September 2021
PARTNER INFORMATION PACK
LONDON DESIGN FESTIVAL 2021
18-26 SEPTEMBER 2021
#LDF21
74
18 - 26 September 2021
About the Festival
London Design Festival
celebrates London as the
design capital of the world.
The 19th edition of the Festival takes place 18-26th
September 2021, and will continue to support the design
community as the world recovers from the global pandemic. As
one of the only design events that took place in 2020, our
event adapted to provide a platform for designers to showcase
their work through physical and digital means, further
anchoring London’s position as the design capital of the world.
“The energy of the community coming together is sure to feel
more powerful than ever with conversations encouraging us to
think about how design can work for a better future.” -
Wallpaper* on the 2020 edition.
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Image: ‘Please Feed the Lions’ by Es Devlin, supported by Google Arts & Culture, 2018
18 - 26 September 2021
Our Audience
London Design Festival is a
pillar in the global cultural
calendar.
The Festival has developed a global reach of over 1.1million
people.
From design-conscious consumers to higher education students,
culturally curious explorers to enthusiasts, the Festival brings
together a diverse audience of creative industry professionals.
Profile:
Male/Female: 48:52
Age: 25-54, 72%
Residence: UK 78% International: 22%.
Reason for visit: to be inspired (59%), to learn something (44%),
to be stimulated (40%), for self actualisation (38%), with 43%
stating that design is an important part of who they are.
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Image: ‘Life Labyrinth’, by PATTERNITY, supported by Victoria and Victoria and Westminster BID, Materialise
Creative Design and Tarkett, for LDF19
18 - 26 September 2021
We have a Global Reach of over 1.1million people
Global Reach In 2019*, London Design Festival had over one million visits from 75 countries.
The event drove 120,000 visits to the V&A alone.
292k
Instagram followers
161k
Facebook followers
145.5k
Twitter followers
50k
Newsletter subscribers
1.6 million In a pandemic year the hashtag #LDF20 achieved a global reach
with over 14.8k individual posts using the hashtag on Instagram
Pageviews* alone. In 2020 LDF was mentioned in 40 different countries.
4 *we have included 2019 figures as 2020 was an unusual year.
18 - 26 September 2021
Press Results from London Design Festival
Press Results
London Design Festival attracts journalists, influencers and PR
from local, national and international media outlets, creating a
global circulation of over 1.8 billion and an AVE of over
£14million.
• Dedicated supplements from publications such as FT
Weekend and the Observer Magazines.
• Published editorial in titles including Dezeen, FT,
designboom, ICON, Wallpaper*, ArchDaily, Elle Décor,
Architectural Digest.
• Features and picture stories included in major national
newspapers including The Independent, Time Out and The
Guardian.
• International press coverage in publications such as the The
Times, The New York Times, CNN, El País, La Stampa,
Forbes, Le Monde, HuffPost, Vogue, GQ, Vanity Fair,
Corriere Della Serra, Stylist Elle Décor, AD Spain and
LDF20 Hero Coverage
Middle East, CAN Taiwan, Casa e Jardin.
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HOW TO BECOME A FESTIVAL PARTNER
LONDON DESIGN FESTIVAL
18-26 SEPTEMBER 2021
18 - 26 September 2021
What is a Festival Partner?
We support physical and
digital activities from a wide
spectrum of disciplines.
Our Festival Partners include independent designers,
institutions, local and global brands, boutique shops,
thought leaders, students and more.
Partners create the foundation of the Festival by connecting
the city with a variety of independently staged activities
including: exhibitions; installations; webinars; product launches;
workshops; talks; virtual and walking tours; late night events,
open studios and more.
Partner activities are held across a diverse range of venues
including trade fairs; galleries; museums; shops; showrooms;
studios; markets; restaurants; pop-ups; agencies; warehouses,
and via various digital platforms.
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18 - 26 September 2021
Why partner with the Festival?
London Design Festival helps
you tell your story.
All Festival Partners benefit from being part of a programme
which reaches an audience over a million people. As an
official Festival Partner, you become part of an important
network and community.
—REACH NEW AUDIENCES
London Design Festival is at the forefront of design and
attracts a discerning audience.
—AFFORDABLE PARTNERSHIP
Our Festival Partner packages offer affordable cross-
channel marketing strategies to promote your activity to
a wide audience.
—EXPOSE YOUR EVENT
We work hard to expose your event, not only to our
Festival audience of over 1.1 million people, but to our
international press network via our press portal
accessed by 3000+ media contacts.
—BRAND ASSOCIATION
Associate your brand with LDF and design excellence.
Increase awareness and raise your profile to the design
community and general public.
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Image: ‘The Tournament’ by Jamie Hayon supported by Bosa for LDF09
18 - 26 September 2021
What are Design Districts?
Design Districts are an
essential part of the Festival’s
fabric.
Each with its own character, Design Districts offer a cluster of
design-related activities within walking distance of each other,
enabling visitors to discover new areas of the city.
A Design District consists of 10+ Partner activities.
You can become part of a District if your activation is within a
participating District catchment area.
Districts*:
Bankside; Battersea and Nine Elms; Brompton; Chelsea; Fitzrovia;
Islington; Kings Cross; Mayfair; Marylebone; Pimlico; Paddington;
Regent Street and St James’s Street; Shoreditch; Southwark
South; Soho; Carnaby; Seven Dials; Victoria and Walthamstow.
*Varies from year to year and dependant on number of Partners in the area.
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18 - 26 September 2021
What are Design Destinations?
Design Destinations are trade
shows and fairs that take
place during the Festival.
These are the commercial pillars of the Festival and are key
meeting places for designers, manufacturers, buyers,
specifiers, the media and design enthusiasts to discover new
product releases and identify current trends.
If you’re looking to take part in a trade fair, the Festival team
can advise on which Design Destination would best suit your
business.
Please contact the Partnerships team for more information.
Selection of images from previous Design Destinations including designjunction, Focus and 100% Design
10FESTIVAL PARTNER PACKAGES
LONDON DESIGN FESTIVAL
18-26 SEPTEMBER 202118 - 26 September 2021
Whats new? Partner Packages
Four new Partner Packages
to make your activities stand
out and reach new
audiences.
As a Partner event you can choose to be Listed, Highlighted,
Featured or Championed by the Festival. All packages are
designed to maximise how audiences engage with your
activities no matter your budget.
Each package includes a listing online and in print as
standard, and the new offering gives you the opportunity to
further boost your presence based on your specific needs.
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Image: ‘Spun Seats’ by Thomas Heatherwick, Credit Susan Smart18 - 26 September 2021
Whats new? digital boost
New website
At the core of the new website will be the Activity Finder and
Interactive Map.
All of the Festival activities, from on and offline events to
landmark installations and meeting places, will be accessible
via one unique search engine. The activities associated with a
physical location will be displayed on the Interactive Map,
allowing participants to plan their Festival experience both via
the listing and geographically. On top of that, Partners will have
a year-long presence in the Design Directory.
Newsletter & social media
Depending on the type of Partner Package you select, your activities will
be supported via the Festival’s Newsletter and social media presence
(Instagram, Twitter, Facebook, LinkedIn). Each channel offers the
possibility to reach audiences with different interests and age groups.
Furthermore, Partners that opt for the Championed Package will benefit
from a comprehensive digital outreach plan curated by our Creative Lab,
part of the Festival’s marketing team.
1318 - 26 September 2021
Whats new? editorial & print
New printed listings New LDF publication
To simplify navigation around the Festival, and to complement the In addition to the printed listings, we’ll have an editorially-led print
online listings and Interactive Map, for 2021 we are creating a free publication that will offer a more in-depth narrative of the Festival.
printed listing and map to carry along as you explore the many Imagine interviews, behind the scenes photography and more, all
activities throughout London. This will be distributed to key packaged up and designed by award-winning design studio,
locations across London as well as all physical Partner activities. Pentagram.
1418 - 26 September 2021
London Design Festival Partner Packages 2021
HIGHLIGHTED ONLINE
£1,200+VAT
(Introductory offer for LDF21)
LDF WEBSITE
LISTED ONLINE
Dedicated activity page with your supplied assets
£550+VAT Pinned on interactive map
(Introductory offer for LDF21)
Included in the Event Finder and searchable
LDF WEBSITE
Dedicated activity page with your supplied assets. DESIGN DIRECTORY
Pinned on interactive map. Year-long listing on the Digital Design Directory
Included in the Event Finder and searchable.
DIGITAL BOOST
DESIGN DIRECTORY A social post or Instagram story (before the Festival)
Year-long listing on the Design Directory. Featured in a LDF Newsletter
PR AND MEDIA PR AND MEDIA
Your Press Release & Images hosted on the LDF Press Hub. Your press releases & images hosted on the LDF press hub
Partner Communications toolkit. Partner Communications toolkit
PROMOTIONAL ASSETS DELIVERED TO YOU
PROMOTIONAL ASSETS DELIVERED TO YOU
Listings.
Listings.
Freestanding LDF indoor/outdoor sign (and collected post-
Freestanding LDF indoor/outdoor sign (and collected post-
Festival).
Festival).
LDF signage stickers.
LDF signage stickers.
1518 - 26 September 2021
CHAMPIONED ONLINE
£5,500+VAT
(Introductory offer for LDF21)
FEATURED ONLINE LDF WEBSITE
Featured on LDF homepage.
£2,500+VAT
(Introductory offer for LDF21) Dedicated activity page with supplied assets curated by our Creative
Lab
Pinned on interactive map.
LDF WEBSITE Included in the Event Finder and searchable.
Dedicated activity page with your supplied assets, curated by our
Creative Lab. ADDITIONAL BENEFIT
Bespoke promotional opportunity with LDF.
Activity pinned on LDFs interactive map.
(e.g. Podcast episode, speaking opportunity at GDF)
Included in the Event Finder and searchable.
DESIGN DIRECTORY
DESIGN DIRECTORY Year-long listing on the Digital Design Directory.
Year-long listing on the digital Design Directory.
DIGITAL BOOST
DIGITAL BOOST Comprehensive and curated social media plan designed for you by our
LDF will promote you with a social post across each of its social in-house marketing team and our Creative Lab.
channels (followers totalling 710k+) between August and November Multiple posts across our channels including, Instagram, Twitter,
2021. Facebook and Linkedin).
Featured in 2 newsletters (1 during the Festival).
Featured in a newsletter (week before the Festival).
1 branded solus newsletter.
PR AND MEDIA PR AND MEDIA
Your press releases hosted on the LDF press hub. Mentioned in the LDF Press Release.
Partner communications toolkit. Your press releases hosted on the
LDF press hub.
PROMOTIONAL ASSETS DELIVERED TO YOU Partner communications toolkit.
Publication & listings.
PROMOTIONAL ASSETS DELIVERED TO YOU
Freestanding LDF indoor/outdoor sign
Publication & listings
(and collected post-Festival).
Freestanding LDF indoor/outdoor sign
LDF signage stickers. (and collected post-Festival).
LDF signage stickers.
1618 - 26 September 2021
Concession Partnerships and Discounts
Concession Partners are
eligible for a 30% discount on
any package.
London Design Festival is committed in supporting students,
emerging designers, small and new businesses and charities.
We offer a generous discount rate on any of the three Festival
Partners Packages.
Who Qualifies:
• Students
• New graduates
• Schools and universities
• Charitable fundraising projects
• New businesses and organisations under a year old
If you believe you qualify for a concession rate, please contact
the Partnerships team for a unique discount code.
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Image: ‘Sea Things’, by Sam Jacobs at V&A, supported by SAP for LDF1918 - 26 September 2021
LDF21 Festival timeline
Dates are subject to change
ONGOING
Register your interest
SEPTEMBER
11: Sign up and content deadline for online partners
w/c 13: Distribution of listings and publication and signage
18-26: London Design Festival
w/c 27: Collection of all free-standing signs
OCTOBER
15: Feedback survey deadline
*All printed content will be frozen on this date and change will not apply.
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Image: ‘Maestro’ by Lee Broom, launched at LDF20NEXT STEPS
NEW PARTNERS
To create your partner account visit: https://programme.londondesignfestival.com/partners/sign_up
• You will need to provide your contact details and a short description of what you have planned
• Once your profile has been created, go to "Add an Activity" (lower right corner) and you'll be prompted to pick
and purchase your chosen package
EXISTING PARTNERS
Log in to your Partner Dashboard: https://programme.londondesignfestival.com/partners/
(the new system is active as of 9 August 2021. If you had an account in the old dashboard previous to that date, you’ll have
to sign up as a new partner)
If you have forgotten your password, you can reset it here: https://programme.londondesignfestival.com/ partners/
password/new
For further information contact:
LONDON DESIGN FESTIVAL
Bree Gray
18-26 SEPTEMBER 2021
bree@londondesignfestival.comYou can also read
