INSTITUTE HANDBOOK - Global Institute of Sports Business
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INSTITUTE HANDBOOK
“
The sports industry is rapidly
expanding and GISB aims to
nurture sports management
professionals who can contribute
to all areas of the growing
ecosystem. I am deeply committed
”
to supporting GISB students with
reaching their full potential as
future leaders of our industry.
Gaurav Modwel
GISB Chancellor
Chairman, India On Track
As the global sports sector continues At GISB, industry placement and
to expand, it is critical that sports career creation is the key and, there-
management Institutes offer students fore we strive to equip our students
a diverse educational experience, one with the personal, inter-personal and
that can root aspiring sports managers professional skills required to not
into the realities of the ecosystem, only get their foot in the door but to
while empowering them to create actually achieve success while work-
path-breaking ventures to further the ing within the industry. We place high
industry. Here in India, the rapidly priority on individual development so
evolving sports industry requires that students are able build a positive
young leaders who not only have perception for themselves within the
in-depth knowledge of global best market and, ultimately, carve out a
practices in the field of sports career pathway that aligns with their
management, but also understand strengths, passions and purpose.
how to create powerful results within
the Asian sports landscape. Thanks to our International Educa-
05
tion Partner, high-profile Industry
The GLOBAL INSTITUTE OF SPORTS Affiliates, experienced Faculty Body
BUSINESS (GISB) evolved from the and global & domestic Professional
need to establish a world class sports Placement opportunities, we ensure
management program in Asia. The that students no longer have to go
architects of this Institute, some of the abroad in order to get access to world
most experienced individuals working class sports education.
within the business of sport, teamed
up with Academics to design a practi- We hope to have the opportunity to
cal-based educational platform that welcome you as a part of our Global
will nurture future industry leaders. Institute of Sports Business family as
Leaders who are able to combine their this program will help you take the
WELCOME
passion for sport with sound business necessary steps to transform your
management acumen in order to passion into your profession and
contribute to all aspects of the sport- create a fulfilling career within the
Note by Program Director ing ecosystem. global sports industry.
Global Institute of Sports Business
Neel Shah
The Indian cricket team celebrate their victory at the 2011 ICC World Cup Photo: Reuters
The Sports Business Opportunity 10
Types of Sports Management 12
Positions
About the Course 14
Internationally Certified Program 17
Program Features 20
Global Style of Learning 22
Course Design 24
Faculty 26
Affiliates 29
Industry Engagement 30
International Study Trip 32
08 Industry Exposure 34 09
The Global Institute of Sports Business offers India’s first Career Mentorship, Internships 36
and only industry designed and internationally certified and Placements
sports management program that provides a practical Eligibility 37
approach to sports management education with a clear
focus on furthering individual growth, fostering student Finance 37
employability and generating sector impact. GISB Life 38
Campus Life 42
The course has been designed by global sports industry
Why GISB 45
veterans to ensure that GISB students not only receive
the tools, knowledge and experiences required to About India on Track 46
create fulfilling careers in sport but also gain access to
relevant platforms in order to regularly interact with
industry employers.
PV Sindhu, picking up her silver medal at the
2016 Olympic Games in Rio
Photo: Examrace.com
The Sports CRICKET
FOOTBALL
Over the last few
years, large scale
Business Opportunity
investment in sports
KABADDI has to led to an
astronomical increase
in sports consumption
The global sports sector is estimated The recent launch of new initiatives
to be worth nearly $700 billion USD such as the Indian Super League,
making it one of the world's largest Premier Badminton League, Pro
industries in terms of revenues and Kabaddi League and Ultimate Table
employment. In India, the business of Tennis League are changing the face
sport has grown extensively and is of Indian sports and creating a
now a $3.5 billion USD industry. The number of employment
country has been host to opportunities across the sector.
international mega- events such as
SPORTS SPONSORSHIP
The rapid expansion of the Indian For the TOP 6 Leagues including
the Commonwealth Games, ICC IPL, ISL and PKL
World Cup, FIFA U-17 World Cup and sports landscape has created a SPORTS BROADCASTERS
10 Hockey World Cup which has demand for quality sports INVESTMENT 11
positioned India as a sporting management professionals to fill Second largest market for broadcasting and
destination in addition to generating available positions and build the case media in the world
global awareness around Indian for new roles to be established. The
athletes and investment days when sports organizations were 54% Digital Viewership
opportunities within Indian sport. primarily looking to hire someone (OTT Platforms)
who only played sports at a high
More importantly though, over the level are in the past, what is now
past decade India has moved from required are qualified professionals
being a single sport nation to a that understand the business of sport
multi-sport country and is witnessing and are able to combine their 45%
an unprecedented boom that has knowledge with their passion in Rural
Viewers
completely transformed Indian order to contribute to the industry's
sports landscape. long-term growth.
36%
Women
Viewers
The program at Global Institute of Sports Business has given me an in-depth
knowledge of the global sports landscape and the type of sports management
careers that I can pursue. I have interacted and learned from some of the
5-9%
biggest names in sport and interned with a few top companies as well.
RECREATIONAL SPORTS
GISB is the perfect program for anyone interested in gaining valuable Avereage household spends to
knowledge and exposure in order to contribute to the sports industry. nearly double by the end of 2025
- Vedant Shinde
Sponsorships and Client Servicing - JSW Sports
GISB Alumni 2018/19
Types Of
“
SPORTS MANAGEMENT
POSITIONS GISB offers aspiring sports professionals
with a holistic, practical and
personalised journey into the world of
”
sports business. Im looking forward to
working with the students and guiding
them with creating enriching careers
within the sports industry.
Joy Bhattacharjya,
GISB Faculty, Mentor and Advisor
MARKETING OPERATIONS Sports Industry Veteran:
CricBuzz Expert
• Marketing & Brand Management • Event Management
• Sponsorship • Facilities Management
• Media Management • Broadcast & Media Production
• Fan Development • Team Manager
• Digital & Social Media Marketing • Academy & Grassroots Manager
12
ADMINISTRATION AGENCY
• Financial Planning & Management • Strategic Consulting
• Accounting Information • Public Relations
• Technology • Sponsorship & Media Rights Sales
• Human Resources • Athlete Management
• Law • Hospitality
INDUSTRY
FACT
According to a report published by the Sector Skills Council
and Federation of Indian Chambers of Commerce &
Industry (FICCI), there will be 745,984 Sports
Management jobs in India by 2022.
The flagship course at the Global Institute
of Sports Business is the GISB Post Graduate
Program in Sports Management. This is a
full-time 20-unit intensive, informative
and experiential higher education course
specializing in the business of sports.
The program is certified by the #1 Sports
Management Program in the World –
The University of Massachusetts
Amherst’s - Mark H. McCormack
Who Can Apply?
Department of Sport Management.
Graduates of the GISB Post Graduate
Program in Sports Management will have
the necessary tools, knowledge and
experience required to create fulfilling
careers in sport in addition to a strong
network of industry relationships both
nationally and globally.
14 15
Recent graduates Career-changing Current sports
who aspire to pursue professionals who professionals who
a career in sports want to transition to want to pursue
I’ve been working within the corporate arena a sports career advancement
and education sector for over 35 years and opportunities by
enhancing their skill
know how important it is to provide students set and network
with both Academic understanding and
Industry exposure before sending them out
into the workforce. GISB offers individuals a
15-month window to develop an extensive
understanding of the sports industry and
expertly guides them with creating
employment opportunities that align with
their strengths, passion and purpose.
Prof. Chittaranjan Bhattacharjee
Director of Executive Education - NMIMS
GISB Visiting Faculty
The University of Massachusetts -
Mark H. McCormack Department of
Sport Management Campus in Amherst
Internationally
Certified Program
The Global Institute of Sports more than 5,000 sport industry
Business has entered into an alumni, featuring leaders and
Educational Partnership with The innovators within every segment of
University of Massachusetts the commercial sports industry. The
Amherst’s - Mark H. McCormack Department has one of the top
Department of Sport Management undergraduate programs in America,
to ensure students have access to and its graduate program –
premiere master’s level core sport consisting of Masters (MS) level as
management courses, best practice well as dual-degree (MBA/MS)
curriculum and experienced concentrations - is currently ranked
international faculty. No. 1 in the world by industry
standard Sport Business.
GISB students will be immersed in
17
specialized sport management
modules covering topics such as
Sport Marketing, Consumer
Behaviour, Corporate Sponsorship,
Strategy, and Leadership. Students
will also have access to an online
The #1 globally ranked Mark H. learning platform, as well as the
McCormack Department of Sport McCormack Case Study Collection
Management at the University of housed within the McCormack
Massachusetts Amherst is one of Center for Sport Research &
the few Sport Management Education.
“
programs housed within a business
school: The Isenberg School of UMass officials will also support with
Management. U.S. News & World the planning and execution for any
Report ranks Isenberg as a Top 20 GISB international study trips
“In GISB, we see a trusted partner that is committed to providing
substantive, industry-designed training for intelligent and driven
undergraduate business school, while organized within North America,
students looking to impact the Indian sports ecosystem. With over 50 its online MBA is ranked #3 in the building a bridge between GISB
years of proven thought leadership and academic excellence, the world by Financial Times (2018). The students and the McCormack
McCormack Department is excited to further enrich the post-graduate Mark H. McCormack Department of Department’s unrivalled sport
”
experience for GISB students, and deliver differentiation for the future Sport Management is one of the industry alumni base.
leaders of the commercial sport industry.” oldest such programs in the world,
and the program’s network holds
Steve McKelvey
McCormack Department Associate
Chair for External Engagement
Dr. Elizabeth Delia (PhD in Sports Marketing), Assistant Professor from UMass Amherst conducts a session on Sports Marketing, Market Research and Consumer Behavior at the GISB Campus in Mumbai
Program
Features
Classes Begin
24 August, 2020
Course Duration
15 Months
Career Mentoring &
Job Placements
Comprehensive career mentoring from
day one and guaranteed internship &
job placement opportunities
Tuition
20 12 Lakhs plus applicable taxes Includes
Includes ground travel & accommodation
for International Study Trip
Basic Requirements
Bachelor's degree, diploma or equivalent*
*Exceptions can be made for individuals with
relevant sports experience
How To Apply
Log on to www.gisbindia.com, fill up
the enquiry form.
Course
Timeline
Foundation Core Sports Industry Capstone
Courses Courses Internships Submission
(2 months) (10 months) (3 months)
International Study Trip
(7 days)Global
My experience at the Global Institute of Sports Business has been incredible.
I joined a class of students from around the country with varying backgrounds
and levels of experience, all passionate and motivated to contribute to the world
Style Of
of sport. GISB’s International standard curriculum & certification, best-in-class
teaching methodology and global industry affiliates means that students no
longer have to go abroad to get access to world class sports management
LEARNING
education. I look forward to being a part of the growing sports industry and
pursue my passion for sports.
- Vardhan Satdive
City Manager - Major League Baseball (India On Track)
GISB Alumni 2018/19
Best Practice Curriculum from
International Education
Partner GISB’s Program Director Neel Shah with
Premier League’s Head of International
Business, Kate Hodgkinson,
Practical Learning Through and Head of Youth, Neil Saunders
Regular Industry Engagement
Participation in Sports
Conferences and Networking
22
Events
Guaranteed Internships and
Placement Opportunities
Final Project Aligned with Major League Baseball General Manager - Asia,
Rick Dell at the GISB Campus
Career Pathway
Interactive Online Learning Platform
UMass Professors will teach core modules at the GISB Campus
GISB stems from a need to have a professional
management program that empowers students to
transform their passion for sports into their profession.
The Premier League is looking forward to having regular
engagement with the students of GISB and hosting them
in the United Kingdom during their annual international
study trip.
Kate Hodgkinson
Head Of International Business
Premier LeagueCourse Design
FOUNDATION CORE SPORTS
COURSES COURSES
GISB emphasises on the importance There are 10 core sports courses
of building a strong foundation covering all aspects of the
for any student to excel in a sporting ecosystem. These courses
professional workspace. are broken down into modules
that are delivered by experienced
The program starts off with a faculty. Each module has an
2-month Foundation period where assessment which will be in the
students undergo sessions conducted form of an exam, presentation,
by leading Corporate Trainers. report or live project.
Various sessions under the modules The sports modules are broken
below are covered - down into 2 semesters -
• Communication Skills
• Awareness + Self-Development
• Organizational Behaviour & Culture
24 • Decision-Making • Sports Organization
• Microsoft Office • Sports Law
• Sports Product
• Sports Finance & Accounting
SPECIAL • Market Research &
Analytics / Sports Technology
MODULES
Special modules are intensive,
multi-day sessions intended to
empower students with awareness, • Sports Strategy
knowledge and experience around • Broadcast, Media & Communication
various important industry topics • Event, Venue & Facilities Management
The following sports modules
• Athlete Acquisition & Management
are offered
• Capstone
• Art of Negotiation
• Career Resources:
- Building your own Brand
- Effective CV & Cover Letter
- Acing the Job Interview
• Principles of Leadership
The students at GISB
• Sports Infrastructure working on a pitch for
• Sports Science Sponsorship MarketingFaculty
“
The GISB Post Graduate Program in
Sports Management brings together
international industry executives
The Global Institute of Sports
from the top sports organizations, Business is the ideal place for
governing bodies and corporations someone who is passionate about
across the world to serve on the sports to learn what it takes to make
”
esteemed GISB faculty body in order it in our industry. I enjoy being a part
of the GISB faculty and having the
to provide students with the most
ADVANTAGES OF relevant and up-to-date information
opportunity to nurture the next
generation of global sports leaders.
INDUSTRY FACULTY from the sports industry.
Hemant Dua
CEO, Delhi Daredevils (2012 - 2018)
GISB Faculty & Career Mentor
Extensive
Subject Potential Networking
Industry
Relevance Employers Opportunities
Knowledge
26 Joy Anish Dayal Sunil Gulati Ashish Shah Arup Soans Elizabeth
Bhattacharjya Delia
Chittaranjan Hemant Dua Gaurav Bahal Aahna William Efraim Barak
Bhattacharjee Mehrotra Norton
Neha Mathur Nikhil Sharma Pinky Gandhi Ravi Chavan Rishi Narain Anju
Rastogi Turambekar
Shaun Star Sukhvinder Tarun Sonam Bajaj Vidushpat Gaurav
Singh Chaudhry Singhania Sunderaraman
Tenzing Ravi Chavan Hicham Hiren Mody Sumit Pandey Hrishikesh
Niyogi El Amrani ShendeAffiliates
The Global Institute of Sports Business has
affiliated with some of the top
international and domestic sports
organizations to further the student
experience through customized projects,
case studies, guest lecturers and internship /
placement opportunities.
INTERNATIONAL
29
DOMESTIC
Akash Jain, Vice President - International Commercial
Development, National Football League (NFL) spends
time at the GISB campus.Industry
Engagement
The program is structured to ensure students regularly gain first-hand
experience of what it is like to work in the sports industry.
CASE STUDIES GUEST LECTURES INDUSTRY DAYS INTERNATIONAL
STUDY TRIP
30
Global and domestic There will be regular Students will regularly Students will have the
GISB Affiliate Network guest lectures sessions visit industry offices to opportunity to travel
members will share scheduled where get a first-hand to Europe to
relevant case studies students will have the experience of the experience global best
and data which will opportunity to listen operations of various practices in sports
be integrated into to industry stalwarts organizations and management
course curriculum share their stories, interact with senior
insights and guidance management
“
GISB has been designed with the perfect blend of
curriculum-based study and practical industry
”
experience. We look forward to strengthening our
association with GISB and providing opportunities
for their students to further their sports
management careers through internships at
Sportskeeda.
Porush Jain
Founder & CEO, Sportskeeda
Chelsea FC’s Fan Engagement Lead –
Jon Scammell at the GISB CampusInternational
Study trip
24
GISB’s international study trip to the
United Kingdom is hosted by the
Premier League. This trip provides
students with the unique
opportunity to gain a first-hand
experience of what goes into
running one of the biggest
professional sports leagues in the
world. In addition to football, GISB
will organize meetings, stadium
tours and experiences aligned with
multiple sports so that students get a
diverse look at how the global sports
industry functions.Industry Exposure
Development
At the West Ham United
Community
Foundation Training Ground
At the Queens Park
Rangers Community
Trust Centre
With Matchday Live
Presenter – Manish
Bhasin at the
Premier League
Productions Studio
34
GISB Students watch Arsenal
play at the Emirates Stadium
With His Royal
Highness Prince Ali
bin Hussein and his
Stadium Tours
team at the
Association Football
Development
Programme
& Matches
At the Sportradar
London Office.
The world’s leading GISB Students watch Chelsea
sports data and play at Stamford Bridge
content providerCareer Mentorship
GISB believes in the There is a selection process which
Eligibility
philosophy of helping involves multiple rounds
everyone transform their of interviews.
Internship &
passion for sports into
their profession. Keeping Similar to when someone pursues a
that in mind, there is no position in the industry, how one
Placements particular degree that a performs during the personal
student must possess. interviews is the primary criteria that
our selection committee will look at
Strong candidates that when choosing which applicants will
are passionate about be offered admission to join GISB.
The entire GISB team is dedicated to sports as a career and
connecting students with a wide
CAREER MENTORSHIP Students are not required to complete
have exhibited the
range of executives and employers GISB offers personalized career maturity to acknowledge any exams (i.e. CAT) prior to joining
from across the sports industry to counselling sessions to help students sports as both a social the program.
build their network, gain relevant design their own career path and institution and a business
industry experience and optimize take appropriate steps to secure are eligible.
career opportunities. placement within the industry.
INTERNSHIPS
Fees Loans
Finances
GISB will support students with
36 facilitating industry internships so The total tuition for the GISB has partnered with a few
37
they can put their education into 15 month 20-unit financial services companies that
practice and get a real-life experience program is INR 12 lakhs + offer education loans.
of working in the field. taxes broken up into The administrative staff will be able
three instalments. to support you by providing the
contact information of these
PLACEMENTS This fee includes companies. The Institute will also
the following: provide any information or
GISB will support each student with documentation required to process
• 5 Foundation Courses
securing industry placement upon the loan.
graduation • 20 Units of Sports Courses
• Complimentary access to Scholarships
Industry Events
GISB is open to providing scholarships
• Ground transportation and to select, deserving candidates.
accommodation during Scholarship criteria is based on
International study trip financial need as well as proficiency
• Guaranteed internship in a particular aspect of the industry
opportunities that will be displayed through a
research project, presentation or
report delivered to the GISB
Admissions Committee.GISB Life
Industry Exposure
CEO, Bengaluru FC –
Mandar Tamhane
Sponsorships
Manager,
Cricket Australia –
Lina Staropoli
39
Head of Sponsorship
GISB Students with the Premier League Trophy during the Football
Sales, IMG Reliance –
Development Week in Mumbai
Nikhil Bardia
Live Project for the Indo-German Hosting the Sports Business Networking
Chamber of Commerce on opportunities Event 2018
for German Football Clubs in India
Mumbai City FC, CEO –
Indranil Das BlahGISB Students and Management during a Team Bonding Session over a Cricket Match.
42
Campus Life
The Global Institute of Sports provides GISB students with a
Business is situated in Mumbai, India number of pre and post classroom
a vibrant, cosmopolitan city with a dining and entertainment options.
population of over 20 million people.
This location provides access to Accommodation
federations, associations, leagues,
sports companies, corporates, brands GISB does not provide students with
and government agencies. accommodation, however the
institute has partnered with a few
The Institute is located inside of the
brokers and agencies to provide
Centrium Building adjacent to the
options at affordable rates near the
Phoenix Marketcity mall in Kurla,
campus.
Mumbai. The campus is equipped
with modern classrooms, ample There are a number of housing
breakout space and a sporty vibe, options available in and around the
creating the ideal environment to Kurla area and, once an individual is
study Sports Business. officially enrolled into GISB, we will
In addition, the proximity to the connect the student with other
world- class Phoenix Marketcity mall enrolled students so that they can The GISB Campus is located at the
Centrium building within the
search for housing together.
Phoenix MarketcityWhy GISB?
Through GISB’s educational partnership with the #1 Sports
Management Program in the World - The University of
Massachusetts Amherst’s - Mark H. McCormack Department of
Sport Management, students have access to premiere master’s
level core sport management courses, best practice curriculum
and experienced international faculty without having to leave
the country.
GISB's multi-faceted methodology consisting of curriculum,
industry projects, group activities mixed with real-world
simulation games create a unique and enjoyable learning
experience for all students.
GISB's courses bring together top executives in sport which
allows students to network and interact with the leading 45
decision makers in the global and domestic industry.
GISB's hands-on methodology and organized industry days
ensure that students continually get first-hand experience of
what it is like to work in the business of sport.
“
All of GISB's courses have been designed to provide students
The Global Institute of Sports Business is exactly with the necessary skills and training that sports organizations
what the industry requires. I’ve had the unique look for in candidates when hiring their personnel.
opportunity of being a professional footballer
for 25 years and working behind the scenes
”
within the management of football and
Transform your Passion into your
understand the importance of hiring
professionals both on and off the pitch in order
to further the industry. This Institute is helping
to create more professionalism within our
industry through their best practice curriculum Profession – CHOOSE GISB TODAY!
and practical experiences.
To Apply Now, Visit our website - www.gisbindia.com
Terry Phelan and fill in the enquiry form
Former Ireland, Chelsea FC,
Manchester CIty FC and
Everton FC Defender and
Television PunditAbout
India On Track (IOT) is a sports IOT works with partners, clients and
organization that focuses on stakeholders to contribute to the
positively impacting the overall growth and development of sports in
sports ecosystem in India through the country as well as the
various initiatives. We are an development of various aspects
organisation driven by passion to within the sports ecosystem. This is
inculcate a culture of sports amongst achieved through improved
the youth through partnering with implementation techniques, creation
world - class sporting entities to of bespoke properties and events as
bring best - in - class thinking and well as operational and strategic
philosophy to India. planning to help leverage existing
46 platforms.
Each partnership is a synergy of IOT's
extensive knowledge & expertise of
the Indian market along with the
focus of top global & regional rights
holders' aim to establish & grow
their footprint in India.
KEY PARTNERS AND CLIENTS
Former Manchester United
Captain - Nemanja Vidic and
Premier League Ambassador -
Ranveer Singh at the Football
Movement Conference in
Mumbai hosted by
India on Track‘The Centrium’, Unit No - 4, 1st Floor, Phoenix Marketcity, LBS Marg, Kurla West, Mumbai - 400070 +91 82918 28448 To apply, visit www.gisbindia.com GISBIndia gisbindia gisbindia global-institute-of-sports-business-india
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