GET NOTICED Sponsoring at the World Championships of Icelandic horses 2021 in Herning, Denmark! 1.- 8. August 2021 - World Championships for ...
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Partner: FEIF INTERNATIONAL FEDERATION OF ICELANDIC HORSE ASSOCIATIONS www.feif.org GET NOTICED Sponsoring at the World Championships of Icelandic horses 2021 in Herning, Denmark! 1.- 8. August 2021 Mail: lone@vmdenmark.com or rasmus@vmdenmark.com 1
JOIN US SPONSORING
– from the very start Reach thousands and thousands of people
The World Championships is a prestigious event Target group:
with ten-thousands of spectators at the venue and Youth, young adults and young-at-heart grown-ups with You can become a visible part of the World Cham- Terms of payment: 15% when booking – 35% Janu-
an over-average income are the main target groups of pionship of Icelandic horses in 2021 and get an at- ary 2020 – 50% April 2021. *Exchange rate from the
also through the media before, during and after the 1.7.2019. All prices are without VAT.
event. the Icelandic horse and guest at the VM2021 in Denmark. tractive place in the middle of a vital community
If you want to be a part of the VM2021 in Herning and
Exhibitors and advertisers at VM2021 will meet a cos- that spans wide and represents an active lifestyle
For information and questions please contact:
mopolitan audience of all ages with great purchasing and love of nature and animals. The opportunities
simultaneously reaching an attractive and engaged
power - from single visitors to families from Denmark and to sponsor or partner are endless. Our greatest de- Lone Bertelsen at lone@vmdenmark.com
audience, please contact us and learn more about the
all of Europe. sire is that you feel proud to be an important part or phone +45 23 64 73 89
possibilities for sponsoring and advertising. We aim
for a professional and high level of communication.
of a major international sporting event.
We provide: Rasmus Møller Jensen at rasmus@vmdenmark.com
We also know how important it is for sponsors to have • A highlight of participants and audiences or phone: +45 21 45 27 85
their brand / products mentioned and exposed. from 21 countries POSSIBILITIES:
• Approximately 70.000 visitors for a full week
The Icelandic horse: Robust, natural, friendly, versa- • Competitions in sport and breeding Exclusive Sponsor (max. 4) Crew Clothing Sponsor
tile with lots of mane and tail, large color variation, - the best of the best 187.500 DKR / 25.000 EUR Delivering 700 sets of 4 T-shirts, Logo on clothes,
• Huge shopping area and food stalls at the site 1 Jacket, 1 Cap, 1 Raincoat
beautiful, effortless gaits, and bursting with power. The
Including: (all good quality to be accepted by Hestar ApS)
small horses from the Saga Island are living symbols of
Benefits as sponsor: Web / SoMe / Film
authentic Scandinavian lifestyle and attract a dedica-
• To access an attractive target group Big screen – video advertising Web / SoMe
ted fan base. Most Icelandic horse riders love new and 4 Banners at the oval track Sponsor wall
• You will be part of a week-long event with
old Nordic culture, adventure, family, quality equip- 1 Banner at the VIP tribune 6 Tickets
approximately 70.000 visitors
ment, travel, and sports. The horses have the ability to Sponsor wall
• The opportunities for targeted marketing are endless
inspire and challenge both hobby breeders and pro- 10 Tickets
• You will be seen, heard and talked about
fessional farms, the 10 year old recreational rider and • Creating new contacts VIP-area, Table for 6 persons, Friday - Sunday
the ambitious sports rider and trainer. It is very unique. 25 percent discount on other services Supporter (no max.)
Huge coverage: 15.000 DKR / 2.000 EUR
Herning, in the heart of Denmark: The city of Herning • Internet coverage on web and social media with an
has approximately 47.000 inhabitants and is located enormous range ( pt. more than 11.000 followers on FB) Including:
in the heart of Jutland close to the main highways. • Press coverage from national and international press, Gold Sponsor (max. 10) Web / SoMe
newspapers and magazines 41.250 DKR / 5.500 EUR 1 Banner at the oval track
There are two international airports nearby: Karup, 25
• Livetream coverage 63.750 DKR / 8.500 EUR (incl VIP-Table for 6 per- Sponsor wall
minutes by car and Billund, 45 min. It is only 170 ki-
• TV and film coverage on public and commercial net- sons, Fri - Sun) 2 Tickets
lometers from the German border. The city is easy to
works
reach and offers a wide selection of restaurants and Including:
accommodations for every budget. - The perfect city Web / SoMe
Endless ways of getting noticed by joining VM2021
for an international event. Big screen – still advertising Partners
• Sponsoring – different sponsor packages
• Exhibiting – various sizes of stands 2 Banners at the oval track To be agreed and exchange of services
(from 18 up to 200 m2 and more) Sponsor wall
6 Tickets Including:
25 percent discount on other services Web / SoMe
Banners at the oval track
Sponsor wall
2 Tickets
2 3
OTHER POSSIBILITIES EXHIBITORS AT VM 2021
– at the world Championships 2021 – 70.000 guest coming by your shop
Sponsor - name of stadium 75.000 DKR / 10.000 EUR EXHIBITORS
Sponsor - name of oval track 56.250 DKR / 7.500 EUR
Stands open space 225 DKR / 30 EUR per m2
– PLACE YOUR EVENT IN OUR EVENT
Included:
Sponsor - name of pace track 56.250 DKR / 7.500 EUR
Food, fashion, lifestyle, music... Indoors or outdo- • Stand is an open space on a grass area
ors. Anything is possible. The World Championships • Covered area must be max. 20 m2 per stand
Sponsor - for a sport test / class 37.500 DKR / 5.000 EUR
Sponsor - for a breeding test / class 22.500 DKR / 3.000 EUR contains facilities that have plenty of room for you, • 2 entrance ticket without seat for each 100 m2 stand
your brand and your ideas. We set the scene. - You • Parking space for 1 vehicle, max 3.500 kg
Logo on tickets / key hanger 37.500 DKR / 5.000 EUR use it. We offer a large variety of exhibiting spaces,
Please notice:
so everyone will be able to find a stand that fits their Sizes: 10 x 10 m – 10 x 20 m, multiple stands
Banner – at the grandstands, 3 meter, oval track 7.500 DKR / 1.000 EUR
needs and budget. can be assembled into a larger unit
Banner – at the grandstands, 3 meter, pace track 3.750 DKR / 500 EUR
You have different possibilities to place your pro-
Banner – special placement Contact for more information
ducts in our exhibition area: When buying more than 200m2, additional parking
space for 1 vehicle is included, max 3.500 kg
Video at big screen, 20 sec, 5 times a day 7.500 DKR / 1.000 EUR
Still advertising at big screen, 6 sec, 5 times a day 3.750 DKR / 500 EUR
At the stands, products that can be eaten or drunk
are not allowed to be sold, as this requires a catering
VIP-area, Table for 6 persons, Friday - Sunday 30.000 DKR / 4.000 EUR
agreement.
Including: Stands indoor 675 DKR / 90 EUR per m2
6 Tickets Included
At the outdoor stands, products from other
Catering Friday afternoon, Saturday and Sunday • Tent, floor and walls
companies must not be exhibited or sold
• 2 entrance tickets without seat
Online advertising, Homepage 1.500 DKR / 200 EUR for each 18 m2 stand
There is no technical service included such
Online advertising, SoMe 1.500 DKR / 200 EUR • Parking space for 1 vehicle, max 3.500 kg
as electricity and Wi-Fi. This has to be purchased at
Live stream advertising Contact for more information
Messe Center Herning
Please notice:
VM Magazine, 1 page Contact for more information Sizes: 3 x 6 m - 6 x 6 m - 12 x 6 m, multiple stands
VM Newspaper, 1 page Contact for more information can be assembled into a larger unit
Terms of payment:
When buying more than 200 m2, additional par- 15% when booking – 35% January 2020 – 50% April 2021
king space for 1 vehicle is included, max 3.500 kg *Exchange rate from the 1.7.2019.
All prices are without VAT
All prices are without VAT. At the stands, products that can be eaten or drunk
are not allowed to be sold, as this requires a cate- Stands must be ordered at Sporti.dk
For information and questions please contact: – for further information please contact:
ring agreement.
Lone Bertelsen at lone@vmdenmark.com Lone Bertelsen at lone@vmdenmark.com
or phone +45 23 64 73 89 There is no technical service included such as elec-
or phone +45 23 64 73 89
tricity and Wi-Fi. This has to be purchased at Messe
Rasmus Møller Jensen at rasmus@vmdenmark.com Center Herning We reserve the right to change the location of
or phone: +45 21 45 27 85 your exhibition.
4 5
THE VM2021 SITE THE EXHIBITION AREA
OVAL TRACK
PADDOCKS
TRIBUNE Snack
O: Outdoor Stand 1: 3x6 m
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
RIDERS’
(6x6)
CAMPING O-11
(10 x 10 m) Walking area
VOLUNTEER 23 24 26 30 31 33 37 38 40 44 45 46 47
CAMPING
O-12 25 32 39
(6x12)
27 28 29 34 35 36 41 42 43 48 49 50 51
PACE TRACK
O-13
wc CAMPING 52 53 54 59 60 61 66 67 68 69 75 76 77 78
GRANDSTA
55 62 70
GRANDSTAN
56 57 58 63 64 65 71 72 73 74 79 80 81 82
NDS
O-14
DS
wc
VIP
wc
ASSESMENT
SHOPPING DI
TALKS
/SNACK FOOD
ARTIST CAMPING
HALL wc O-1 O-2 O-3 O-4 O-5 O-6 O-7 O-8 O-9 O-10
i
(10 x 20 m)
CAMPING HAL
Q
JYSKE MCH Parkering area for stands Parkering area for stands
wc
BANK ARENA
HAL G BOXEN
PARKING
PADDOCKS
RIDERS’
CAMPING
HOTEL VOLUNTEER
CAMPING
HERNING
PACE TRACK
wc CAMPING
GRANDST
GRANDSTANDS
ANDS
wc
VIP
wc
ASSESMENT
SHOPPING DI
TALKS
/SNACK FOOD
ARTIST CAMPING
HALL wc
i
CAMPING HAL
Q
JYSKE MCH
BANK ARENA
PARKING
wc
HAL G BOXEN
PARKING
HOTEL
HERNING
PARKING
6 7
THE ARTIST HALL THE TENT OF
THE ICELANDIC HORSE
Hall for Artists and Handcrafted design
Tent for Associations and Non profit organizations - such as Icelandic Horse Associations,
Principskitse schools, organizations etc.
Kunsthallen i stald 5
36 m 36 m
3x3,5 m 10,5 m2
3m 12 m
3x3,5 m 10,5 m2
20 m
Stands indoor 525 DKR / 70 EUR per m2
Included
Stands indoor 525 DKR / 70 EUR per m2
• 10,5 m2, floor and walls
Included:
• 1 entrance tickets without seat for each 10,5 m2 stand
10,5
• Nom2, floor
parking and walls
space
2 entrance tickets without seat for each 10,5 m2 stand
No parking space
There is no technical service included such as electricity
and Wi-Fi. This has to be purchased at Messe Center Her-
ning
PADDOCKS
Booking at Sporti.dk Stands indoor 3000 DKR / 400 EUR
PADDOCKS
– for further information please contact: Included:
RIDERS’
CAMPING RIDERS’
CAMPING
16 m2 floor - no walls
VOLUNTEER
CAMPING VOLUNTEER
CAMPING
PACE TRACK
Lone Bertelsen at lone@vmdenmark.com 2 entrance tickets without seat for each 16 m2 stand
PACE TRACK
wc CAMPING
or phone +45 23 64 73 89 No parking space
wc
GRANDST
CAMPING
GRANDSTANDS
GRANDST
GRANDSTANDS
ANDS
ANDS
wc
VIP
wc wc
VIP
ASSESMENT
wc
SHOPPING DI
TALKS ASSESMENT
/SNACK FOOD SHOPPING
ARTIST CAMPING /SNACK FOOD
DI
TALKS
wc
There is no technical service included such as electricity and Wi-
HALL
i ARTIST CAMPING
HALL wc
i
CAMPING HAL
Fi. This has to be purchased at Messe Center Herning
Q CAMPING HAL
Q
JYSKE MCH
wc
BANK ARENA JYSKE MCH
HAL G BOXEN wc
BANK ARENA
HAL G BOXEN
Booking at Lone Bertelsen at lone@vmdenmark.com
PARKING
PARKING
or phone +45 23 64 73 89
HOTEL
HERNING HOTEL
HERNING
PARKING
PARKING
8 9
Partner:
FEIF INTERNATIONAL FEDERATION
OF ICELANDIC HORSE ASSOCIATIONS
www.feif.org
Please contact us and hear more
about the possibilties
Lone Bertelsen
Mail: lone@vmdenmark.com
Mobile: +45 23 64 73 89
Rasmus Møller Jensen
Mail: rasmus@vmdenmark.com
Mobile: +45 21 45 27 85
Photos: Andreas Hejndorf, Michael Rasmussen, Jes Jessen, Henk Peterse. Design: Sandahls.net
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