GAME RAISE YOUR - #ryg17 - Kick It Out
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#ryg17 RAISE YOUR GAME kickitout.org
Contents Foreword
3
Introduction 10
4-5 Women’s #RYG17
Success Stories 11
6 Media #RYG17
#RYG17 Events 12
7 Facts & Figures: Social Media
Coaching #RYG17 13
8-9 Facts & Figures: Mentoring Sessions
National #RYG17 Conference 14
Testimonials
The ongoing success of Raise Your Game continue to give up their time and inspire a
15 – which provides a unique platform for
those interested in working in football –
new generation of employable young people.
Final Thoughts The Premier League supported the
has expanded significantly since its
2016/17 Raise Your Game series, adding
inception, and it continues to offer
their brand and significant exposure to
opportunities throughout the industry and
the events.
seeks to diversify the game’s workforce.
Raise Your Game History This programme has a special meaning
The national conference – again hosted at
The Emirates – is our flagship event and
to me personally, having attended the
each year its attendance increases but
‘Leading the Way’ conference back in
2011 ‘Leading The Way’ mentoring 2015 First dedicated media event held the smaller, more intimate events all
2011, and being mentored by the likes
continue to improve and provide mentees
programme launched at MediaCity, the home of BBC Sport and of Chris Hughton and Paul Davis, two of
with that essential knowledge, networking
first dedicated coaching event held at my playing heroes and later securing a
2012 ‘Leading The Way’ becomes Crystal Palace FC
opportunities and renewed hope and
‘Raise Your Game’ as a number of full-time position within Kick It Out.
enthusiasm for their own career journeys.
regional events take place 2016 300 mentees attended the Thanks to the popularity of the national
Our aim remains the same: to develop
national conference at The Emirates. conference, Raise Your Game has gone
2013 First dedicated women’s Women’s Raise Your Game held at
future generations of professional and
conference held, while the inaugural from strength to strength in recent years.
grassroots heroes who will move football
Birmingham City. It has developed into a series, with three
national ‘Raise Your Game’ conference 2017 forward and diversify the workforce to
is held in London Four events held as part of Raise Your smaller events specifically focusing on
make it reflective of the modern world
Game series, the first time the Programme those looking to progress in coaching
2014 Annual conference moves to we live in.
is supported by the Premier League and media.
Wembley with women’s event held at
West Ham United FC There is always an impressive list of Troy Townsend
experienced industry professionals that Education Manager
2 RAISE YOUR GAME 3 RAISE YOUR GAME
success stories
Sylvester George
SAM COX (right)
Nemesha Balasundaram (left)
Nearly 500 mentees attended Raise Your Game events throughout
the 2016/17 season. They all shared one common goal of pursuing their
passion and dream in their chosen field.
FROM MENTEES
Here’s a small selection of individuals who have furthered their career
thanks to the mentoring, advice and contacts they’ve received through
Raise Your Game, while two football industry professionals explain what
TO MENTORS
it’s like to return as a mentor, after previously attending as a mentee. Sam Cox
Tottenham Hotspur FC
With 15 years’ experience as a footballer in
the national leagues, Sam previously attended
Raise Your Game for guidance on life after
Amirah Rahman Sylvester George playing. He returned in 2017 as a mentor,
Mentee Mentee combining his playing career alongside Nemesha Balasundaram
A chance meeting at a wedding in 2008 Currently a freelance photographer covering coaching in the Academy and Foundation at
Sky Sports News
kick-started Amirah’s journey into coaching. Fulham Under-18s and Under-23s, as well as Tottenham Hotspur.
Now actively involved in a number of non sporting events, Sylvester is hoping to In 2014, Nemesha attended Raise Your Game
I had a great day last year learning
grassroots projects, she collected The FA build on his experience in professional sport. and hasn’t looked back. Now working as a
and taking some inspirational
sub-editor at Sky Sports News HQ, she’s felt
Black, Asian and Minority Ethnic (BAME) I went to Raise Your Game with an ideas off people in the football
the benefit of Raise Your Game ever since.
Coach of the Year award in 2015. open mind and not sure what path business, including coaches, agents and all
I wanted to go down, but it has different kinds of people. Raise Your Game I’m incredibly glad I took part in it;
Amirah has attended Coaching Raise Your helped me grasp my own identification and
helped me to have a plan and to follow my journalism is an industry where
Game events in both 2015 and 2017 and character as a coach. you’re constantly working with and
path of photography.
praised the impact of such events. talking to people. You realise it’s a smaller
Attending Raise Your Game helped build my industry once you’re in it, it’s the same
portfolio and gain further industry contacts. people, the same faces.
It completely changed my From that I’ve attended the Women’s FA Cup
outlook on Academy clubs. Final as a photographer and covered a It was the one:one experiences that were
Amirah Rahman (left)
It was really inspirational; Premier League game at Arsenal, which was most beneficial to me. That makes
I got to meet people I an incredible experience, thanks to Rodney you feel almost part of a family, a
Hinds at The Voice. community experience.
would probably never come across. It’s
been really eye opening and I’ve really Opportunities like that have given me the I met Dharmesh (Sheth) for example, a
enjoyed myself. belief that I can be successful. Lynne Cameron reporter for Sky Sports News; I just started
was helpful during #RYG17 and told me speaking to him and he put me in contact with
everybody has something unique to offer. several different people. I saw him
Lynne also looked through my pictures and two-and-a-half years later when I started at
gave honest advice and tips. Sky Sports News and he remembered me, it
just gave me a lot of encouragement.
If I can even share one thing that I’ve learned
with someone else then I’d consider that a
successful day.
4 RAISE YOUR GAME 5 RAISE YOUR GAME
It was great to have
interaction with the coaches
and get an understanding to
see where they’re at in their careers.
It was an opportunity for the coaches
#RYG17 Events Coaching
to understand the professional
environment with our players too.
The strides that Kick It Out make
in the professional game are great
and they continually lead and give
encouragement to BAME coaches
#ryg17 while challenging the game
as well.
National #RYG17 Conference Darren Moore
April 2017 West Bromwich Albion Development
Phase Coach
Hundreds of mentees enjoyed
advice and guidance from a who’s
who in football at The Emirates,
with 95 mentors giving up their time The Raise Your Game coaching event was individual player analysis and opposition
established to give aspiring coaches a rare team preparation.
opportunity to receive exclusive insights
Another key focus for the event is to
into a professional club environment.
provide opportunities for a variety of
Coaching #ryg17 These coaching events have been specially coaches with various coaching
March 2017 designed to assist grassroots coaches to qualifications from BAME backgrounds.
Thirty aspiring coaches gained understand the workings of a Premier
The dedicating coaching event, the
an insight into the coaching League club environment.
second of its kind, was held at West
structure at West Bromwich The coaches are presented with the Bromwich Albion’s training ground and
Albion’s Academy chance to study first team and academy accommodated 40 coaches.
level coaching, as well as getting a brief on
Media #ryg17
July 2017 West Bromwich Albion provided a a variety of backgrounds and qualification
The next generation of journalists, real eye opener for all the coaches in levels to improve their understanding of
bloggers, commentators, attendance. The openness of WBA to coaching and gain invaluable insight
producers and more, listened host such an event should be commended, into a professional club.
providing an opportunity for coaches from
to discussions on opportunities as
the BBC hosted Raise Your Game Troy Townsend
at New Broadcasting House Education Manager
in London
Women’s #RYG17
June 2017
Dedicated event for women,
hosted at Manchester City,
providing platform for women to
openly discuss a variety of
roles within the game
6 RAISE YOUR GAME 7 RAISE YOUR GAME
The mentoring throughout the
day has allowed us to get the
expertise from people that have
been in the game for 20-30 years, I think it’s
National #ryg17
been brilliant.
I’m a coach and have been coaching for five
years. I’ve been to some of The FA coaching
events at St George’s Park, but it doesn’t
Conference
compare to this.
To talk to someone that you want to
follow in the footsteps of, it’s fantastic.
Adnan Mohamed
The national conference is the flagship time to helping the next generation through mentee
event in the Raise Your Game series with one:one mentoring sessions, workshops,
Max Rushden, from Sky Sports, and panel discussions and networking.
Thank you, it really was
Reshmin Chowdhury, from BT Sport and
The success of the conference can be a pleasure to be involved
BBC Sport hosting the 2017 event.
measured by the number of employment in the Raise Your Game
Since its inception in 2012, the national opportunities that have been taken by conference.
conference has provided a unique mentees, including positions at the Premier
It was such an enjoyable day speaking
opportunity for aspiring professionals who League, The FA, Tottenham Hotspur FC,
with the mentees and trying to either personally
wish to work in the football industry to Arsenal FC, Crystal Palace FC, Sky Sports
help them on their journey or encourage them
network with experts in a number of fields and the BBC.
to review their pathway or approach in order
including Media and Communications,
In 2017, Arsenal hosted the sixth Raise Your to gain employment in the industry.
Coaching and Management, Grassroots and
Game national conference, in the Woolwich
Community, Player Services, Refereeing,
Suite of the Emirates Stadium.
Rachel Dunbar
Sports Science and Football Business.
Head of Youth Operations
Over 90 professionals working in football, at the Premier League
The conference provides mentees in
provided advice and guidance to 350 & mentor
attendance the chance to meet with
attendees on the day.
industry professionals who dedicate their
#RYG17 national conference hosts
Reshmin Chowdhury and Max Rushden
8 RAISE YOUR GAME 9 RAISE YOUR GAME
The work that Kick It Out
continue to do to promote
career opportunities for women It was a
and girls is extremely important pleasure
and something Manchester City to be part of Media
is proud to support. Raise Your Game.
Women’s
Getting a foothold
Omar Berrada and progressing in
Chief Operating Officer, the media isn’t
Manchester City FC easy, it is one of the
most competitive
industries you can hope to forge a career in.
#ryg17 #ryg17 Anything that gives young people a bit of
The Women’s Raise Your Game conference The event consists of keynote speeches and advice and inspiration to help them on their
was created by Kick It Out to encourage discussion panels during the day as well as way, to give them some belief and pointers,
more women to seek opportunities within workshops covering careers, media and is valuable and I only wish I had it when I
the football industry or support those who non-coaching roles, focusing on the range was trying to make a mark in the media.
wish to progress within the game. of different opportunities available. The Dan Roan
conference also saw discussions on barriers Sports Editor at BBC News
These smaller, more intimate events, feature
in the sport for women and ways to
leading female figureheads to exchange
challenge and overcome them.
ideas and promote opportunities available
in the industry to aspiring individuals. In 2017, Manchester City hosted the
Women’s Raise Your Game conference at The media conference is the most recent workshop by Glen Bertram,
the Etihad. addition to the Raise Your Game series BBC Staffing and Business Manager.
Kick It Out is a fantastic and provides aspiring journalists and
In 2017, the event was hosted at BBC’s
organisation with regards to broadcasters with the opportunity to find
New Broadcasting House in London, with
providing pathways, ideas, out more about how the sports media
mentees able to listen to advice and
role models and mentors. industry works.
Keynote speakers & panel members guidance from a host of the corporation’s
To give inspiration and provide female role The event, which is run in partnership staff and chat informally with some of BBC
· Vivienne Aiyela (Senior HR professional & Chair
models is especially important. Seeing with BBC Sport, has seen some of the Sport’s key figureheads.
of The FA’s Anti-Discrimination Disciplinary Panel)
someone in a role makes it seem possible · Matthew Baxter (Talent Manager, BBC Sport)
most recognisable and high-profile
Dan Roan, Sports Editor at BBC News,
and its really powerful. It’s important for · Rachel Brown-Finnis (ex-England international figureheads from the sports media industry
Natalie Pirks, Sports Correspondent at the
young people to be able to harness their & BBC Sport Pundit) speak to budding mentees about their
BBC, and Hugh Woozencroft, broadcaster
passion to turn it into a career. · Jenny Culshaw (Senior Duty Editor, BBC Sport) careers, as well as provide key guidance on
at the BBC, were amongst those who
· Janie Frampton (Sports Officials UK Ltd) their future career pathway, including a CV
shared their experiences on the day.
Rachel Brown-Finnis · Victoria Haydn (Senior Club Photographer,
Manchester City)
Ex-England international & BBC Sport Pundit · Emily Hill (Coach Mentor, The FA)
· JJ Jewels (Grassroots Referee, The FA) Dan Roan said: ‘Don’t forget, this Amazing talks - they were
· Vicky Kloss (Chief Communications Officer at industry is fun, retain your passion very helpful, especially in the
City Football Group) and interest and take every chance you get.’ CV section. I learned a lot!
· Lucy Oliver (FA Referee) I found this inspirational as I have had a few There are stories everywhere. Thank you
· Charlotte O’Neill (Head of Operations and knockbacks in recent times. This session for providing a fantastic event.
Development, Manchester City Academy)
has boosted my confidence.
· Helen Sandall (Lead Physiotherapist, Hua Jiahui
Manchester City Women FC) Andrew Bontiff Mentee
· Gemma-Louise Stevenson (Broadcast
Journalist Trainee, BBC)
Mentee
· Shelley Strange (Academy Recruitment
Coordinator, Reading Academy & Head Coach, Ascot
United)
· Anna Thompson (Sports Journalist, BBC Sport)
· Ellena Turner (Talent Scientist at Manchester
City’s Academy)
10 RAISE YOUR GAME 11 RAISE YOUR GAME
SOCIAL MEDIA Mentoring sessions
Using the #RYG17 hashtag throughout 2016/17, Kick It Out utilised Here are some facts and figures from the
the organisation’s channels to spread the word about the events, as 2017 national conference across the seven
well as asking partners and supporters to do the same. Both mentors mentoring categories Coaching
and mentees were active around events and some examples feature
on this page In total: 162 appointments
1,350 minutes of mentoring
252 Hours Total:
3,800
tweets used #RYG17 between
40.5 hours
15 April 2017 and 27 July 2017
Community Media &
& grassroots Communications
1,204
tweets were sent containing #RYG17 on
216 appointments
3,240 minutes of mentoring
378 appointments
5,670 minutes of mentoring
the day of the national conference Total:
Total:
54 hours 94.5 hours
tweets containing #RYG17 had a
potential reach of
44 million Football Business
90 appointments
Refereeing
48 appointments
1,350 minutes of mentoring
720 minutes of mentoring
Total:
Total:
22.5 hours 12 hours
Player Sports Science
Intermediaries 30 appointments
450 minutes of mentoring
84 appointments
1,260 minutes of mentoring Total:
Total: 7.5 hours
21 hours
12 RAISE YOUR GAME 13 RAISE YOUR GAME
Testimonials
From being on panels, to formal one:one backed Kick It Out’s efforts to offer and
Shelley Alexander
mentoring or just attending and lending develop pathways as well as attempt to
support, an eclectic mix of individuals diversify football’s workforce.
The range and quality of those working in football who have
dedicated their time to Raise Your Game this year has been staggering.
Here’s what just a few of them
had to say…
Their passion, knowledge and enthusiasm is especially pleasing. Their hard work has
obvious and that inspires the young people clearly paid off but their individual stories will
The industry is simply not diverse who are trying to work their way into the have given those women plenty to think
enough. Raise Your Game is an open football industry. about as they plan their next step.
I think as time has gone on, the
football authorities are recognising forum, people are relaxed and Everyone’s story and pathway is different I am sure we will see Raise Your Game
the importance of diversity and approachable so you can talk. and it’s that diversity which enriches the mentees go on to make a really positive
that this is a game for all. It’s You really can find out a lot industry and will make it a more inclusive impact on the sport, harnessing the advice
great that people are here about the industry. It’s so, and welcoming sport in the future. given to them at Kick It Out events and
realising that the future is in so amazing. becoming future ambassadors and a driving
Having had the pleasure of speaking to so
our hands. force for inclusion.
Reshmin Chowdhury many young people who want to work in
Broadcaster – BBC & BT football, I am thrilled to see such passion
Sport, #RYG17 co-host and excitement for our national game. They
Chris Powell just need that guidance or a simple bit of
former England defender advice or a connection which might make all
and football manager
the difference.
For Kick It Out and great
credit to the Premier League Seeing so many talented individuals at
and wonderful Arsenal for Women’s Raise Your Game giving their time
Kick It Out does great work in terms providing a fantastic venue, I think it’s up to sit down with the next generation was
of making football more inclusive. brilliant. When I was starting out I was
The organisation works hard to break down walking up and down Fleet Street
barriers and create a message of knocking on doors
unity. Football is slowly coming hoping someone would
round to the idea that it should give me a chance,
be more representative of its whereas now kids
audience, it’s not quite there starting out in life can
yet so that’s why it’s important come through here
for Kick It Out to be here. because of Kick It
Out and have an
Jess Creighton
opportunity. Shelley Alexander
Sports Broadcaster, Lead for Diversity & Women’s Sport, BBC Sport
Women’s #RYG17 host Henry Winter
Chief Football Writer
at The Times
14 RAISE YOUR GAME 15 RAISE YOUR GAME
#ryg17
Thanks to all the organisations who provided support to #RYG17
AmberGlass PR Hampshire FA Squawka
Arsenal FC ITV Sport Stella Group
Associated Press Just A Ball Game? Surrey FA
At The Match League Managers TalkSPORT
BBC Association Team GB
Berks and Bucks FA Leyton Orient FC The FA
Brentford FC London FA The Guardian
British Universities & Manchester City FC The Sun
Colleges Sport (BUCS) Morning Star The Times
BT Sport Our Game The Voice
Channel 4 News P4P Sports Management Tottenham Hotspur FC
Chelsea FC PFA Unique Sports
Continental Star Premier League Management
Daily Mail Queens Park Rangers FC Volenti Academy
Daily Mirror Reading FC Watford FC Community
DASH Scunthorpe United FC Sports & Education Trust
Derby County FC Sky Sports News West Bromwich Albion FC
Eurosport Southampton FC West Ham United FC
FIFA Sports Aid Wigan Athletic FC
Football Beyond Borders Sports Interactive Wycombe Wanderers FC
Football Supporters’ Sports Officials UK Zesh Rehman Foundation
Federation
and also to the hundreds of industry professionals who gave their
support to #RYG17
For enquiries relating to Raise Your Game please contact
Troy Townsend, Education Manager at troy@kickitout.org or
Crystal Davis, Raise Your Game Co-ordinator, at crystal@kickitout.org
Kick It Out Telephone 020 7842 8932
First Floor Email info@kickitout.org
Whittington House Visit www.kickitout.org
19-30 Alfred Place
London WC1E 7EA
@kickitout facebook.com/kickitoutofficial
Thanks to members of the London branch of the Royal Photographic Society (RPS) for use of their photos.
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