Friday 12 - Sunday 14 June 2020 Corporate Opportunities & Partnerships A bumper crop of farming, food and family fun
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Friday 12 – Sunday 14 June 2020 Corporate Opportunities & Partnerships A bumper crop of farming, food and family fun
The Parachute Regiment Freefall Team, The Red Devils, heading for The Main Arena
Royal Three Counties Show About the audience About the show
Friday 12 – Sunday 14 June 2020
• 90,000 footfall in 2019 • Attractions include livestock shows, equestrian
Royal Three Counties Show is the centerpiece competitions, regional artisan food, family
of our year and the premier agricultural, • 67% ABC1 (27%AB) entertainment, trade stands, as well as thrilling Main
countryside show in the Midlands. Arena acts including the Red Devils Freefall Team
• 57% female: 43% male
2020 sees Royal Three Counties Show • HRH The Princess Royal is Patron. The show was
celebrating its 62nd year in its current format • Average age 46 years awarded Royal Status in 2014
at the Three Counties Showground.
• Average dwell time 4 hours and 13 minutes • Adam Henson, BBC’s Countryfile presenter is
Showcasing the best of British farming and Official Show Ambassador
top British produce, our local heritage and • Average spend: £80.87 per person
connections throughout the three counties of • Over 8,000 entries including 800 cattle, 3,000 sheep,
Gloucestershire, Worcestershire and • 60% of visitors originate from West 500 pigs, 618 goats, 700 poultry as well as 2,600
Herefordshire remain at our core. Midlands, 26% from South West England equine entries. These draw large crowds as well as
attracting competitors from around the country
That said, with widespread promotion and • 81% are likely to be return visitors
media coverage, partners can be confident • Over 58 Horse of the Year Show Qualifiers. Creates a
that their message will reach a diverse local, • The Daily Mail, Daily Telegraph and Farmer’s key attraction for both equestrian specialists, as well
as well as national audience. Weekly are most read publications as the general public
The Grand Parade of Livestock Crowds in the grandstand overlooking the Main Arena Minette Batters, NFU President visiting the show in 2019
Partner with us for the Farming Conference in 2020.
Use the opportunity in tandem with Royal Three Counties
Our Royal Patron
Show 2020 to build an ongoing relationship with our loyal We are privileged to have HRH The
agricultural audience. Princess Royal as Patron of Royal Three
Counties Show.
• Celebrating its 14h year in 2020
• A key date in the agricultural diary - Thursday 19 She last toured the show in 2016 but
November 2020 makes separate private visits to meet key
• Topic for 2020 is sustainability in the farming industry sponsors, members of the Council, local
• Distinguished panel of speakers. In 2019 these dignitaries and Showground staff.
included Ali Capper, Chair of NFU Horticultural &
Potatoes Board & George Dunn, Chief Executive When she attends Royal Three Counties
Tennant Farmers plus others Show she tours the show, makes key
• Evening conference chaired by Adam Henson, BBC presentations and is always delighted to
Countryfile presenter discover the high regard in which the
• Separate sponsorship pack available. Please ask for show is held; not only among the three
details host counties but also nationally.
We look forward to many more visits.
Gloucestershire to host HRH The Princess Royal, our Royal Patron
Each of the Three Counties takes its turn to host the
show. 2020 is Gloucestershire’s year as lead county. Our Show Ambassador
A launch event will take place in May providing sponsors
with excellent PR opportunities. Homegrown “In my opinion, Royal Three Counties Show
Gloucestershire companies may wish to consider is one of the best agricultural shows in the
becoming our ‘Official Gloucestershire Partner’ country. With HRH Princess Royal as
in 2020. Patron, the show has gone from strength to
strength.
The outstanding livestock entries,
impressive show features and quality of
trade stands are a credit to the Three
Counties and British agriculture.
I thoroughly recommend a visit to the show
2019 launch at
or better still – make a weekend of it!” Adam Henson, our Show Ambassador
Hereford Cathedral
PARTNERSHIP OPPORTUNITIES 2020
Headline Partner The Farming Village The Equestrian Village The Main Arena
We are grateful to our Headline Partner The Farming Village sits at the In 2019 there were 2,600 equine The Main Arena is a major draw with our
JCB who enjoy the benefits of Headline heart of Royal Three Counties entries making the Royal Three visitors, featuring thrilling displays
Partnership, including but not limited to: Show. It is one of the biggest Counties Show one of the largest including the Parachute Regiment
• National and regional brand livestock events in the country of its kind. We play host to 265 Freefall Team, The Red Devils. As
exposure attracting 4,918 livestock entries, classes with 60 section Headline Partner, JCB has naming rights
• Positive engagement with Three over 900 classes, more than 100 championships in which some of until 2021.
Counties database different breeds and 11 National the country’s top competitors Hospitality Pavilion - Located
• Positive engagement with visitors at Shows in 2019. participate. overlooking the Main Arena, this pavilion
the show Sponsors can support individual We are also proud to host no less offers ringside views, fantastic hospitality
• Opportunity to generate long-lasting classes, such as the prestigious than 58 Horse of the Year Show and provides great B2B networking
brand goodwill Inter Breed Beef Championships, qualifiers. opportunities.
• Differentiation of the product from entire livestock sections, such as Sponsorship ranges from support Members Pavilion - High footfall and
its competitors Cattle, Sheep or Pig sections or of one class to naming rights to dwell time for data capture with the
• Lead generation The Farming Village in its entirety. the entire Equestrian Village. marquee full of Three Counties’
• Stakeholder hospitality members and business professionals.
Opportunities
Opportunities Opportunities Opportunities • Naming rights to The Main Arena From £10,000
• Option of Headline Partner taken until 2021 • Sponsor a livestock section from £500-£1500 • Naming rights to The Equestrian Village • Naming rights to Hospitality or Members
or The Farming Village From £10,000 From £10,000 Pavilion From £5,000
PARTNERSHIP OPPORTUNITIES 2020
Food & Drink Festival Countryside Arena Outdoor Adventure Selfie Trail
Promoting the very best that the As the name suggests, the The clue is in the name. The This trail is designed for
three counties has to offer, Countryside Arena gives visitors a Outdoor Adventure zone is full to participation by schools on
Gloucestershire’s finest produce taste of countryside life with burst with outdoor fun and ‘schools go free’ Friday as well as
takes centre stage in 2020, as the traditional country sports and sporting activities. From learning scouts/guides and families over
lead county. demonstrations. From sheep dog about life in medieval Britain, to the weekend. Over 3,000 school
Sponsors can be assured of high and duck herding to falconry, den building, to trying out Army children attend along with 1,000
footfall with 80% of our audience western riding skills and galloping drills to scuba diving or wall scouts/guides. Following a
visiting and keen to support local acrobats there’s a huge variety on climbing – there’s no shortage of farmyard themed selfie trail
artisan traders. The main offer. The timetabled events are experiential or physical activity to around the main features of the
attractions of a Cookery Theatre, well supported in terms of visitor try your hand at. Ideal for a show participants can be
Cheese & Dairy Produce numbers with the Countryside company with a sports/activity directed back to the sponsor’s
Competition and Cider Festival Arena being one of the top voted based business targeting the marquee to collect a small prize.
always draw the crowds. attractions at the show. family market. A great way to draw visitors in!
Opportunities: Opportunities:
• Naming rights to Food & Drink Festival Opportunities: Opportunities:
• Naming rights to Countryside Arena • Naming rights to Outdoor Adventure
including Cookery Theatre
• From £7,000 • Naming rights to the Selfie Trail
• From £8,000 • From £5,000 • From £4,000
OUR VISITORS – YOUR NEW CUSTOMERS
Tailored Packages Your objectives Industry sectors Top benefits
We provide tailored packages to Industry sectors that would • Promotional offers to Three
suit individual needs, objectives benefit from partnering with Counties’ growing e-database and
and budgets and work with you to These may include: us: visitors to show
achieve the maximum return on • Agricultural companies • Branding at show to include big
your investment. • Building brand awareness through our • Building developers screen and plasma screen adverts
marketing channels, presence at show • Garden suppliers • Editorial online, in social media
Sponsorship at Royal Three and media coverage • Charities and in Show Guide
Counties Show comes in a near
• Holidays & travel • Powerful and unique campaigns in
limitless range of possibilities; • Strengthening corporate identity by
• Finance and insurance conjunction with our own
starting from support of a single aligning with a creative and innovative
display, to taking naming rights of • Media marketing and PR
agricultural organisation •
a whole show village (see map on • Education Special corporate and/or staff
• Health and fitness experiences with our celebrities
page 10) to Headline Partner. • Targeted marketing to our email • Programme specialist workshop,
database • Food and drink
talks into our show’s schedule
• Trade stand in premium location
• Sampling your product to show visitors
• Fundraising events
• Funding a community education project
• Promoting brand values to stakeholders
including consumers, employees, the
community, media and our celebrity
The team from Harrison Clark Rickerbys guests
• Engaging clients and staff with exclusive
and rewarding hospitality experiences
• Joining a network of friendly regional
partners
• Playing a part in supporting the future of
farming and the countryside
Circle2Success with guests in the Hospitality Pavilion Listers staff enjoying a quiet moment Bonne Maman inviting visitors to sample
ENDORSEMENTS FROM OUR SPONSORS
Headline Partner Show Partner Show Partner Show Partner
Objectives: Objectives: Objectives: Objectives:
To target our loyal agricultural and To increase car sales and raise brand To remind consumers and staff that To positively engage with the farming
equine exhibitor as well as general visitor awareness through supporting a local Westons Cider remains a heritage brand. community, network with other
in order to showcase new product and prestigious show Promote Westons Visitor Centre as a businesses and raise brand profile
support a heritage rich local show great British day out in Herefordshire
Key Activities: Key Activities:
Key Activities: • Large premium stand space at Key Activities: • Naming rights to Farming Village
• Full benefits of headline sponsorship South Gate (main) entrance to • Naming rights to the Wellington Boot • Logo on Farming Village signage
including press release announcing showcase product and gather sales Theatre and banners in each livestock ring
the partnership, logo on all on-line & leads • Branding of Wellington Boot Theatre and livestock halls
printed marketing collatoral, naming • Logo on digital and printed featuring Weston’s memorabilia • Presence in Livestock Schedule,
rights to the Main Arena, high marketing materials • Complimentary tickets & discount Livestock Catalogue and Show
visibility branding at main entrances, • Banners in Main Arena and code Guide
engagement spaces at show, Livestock Rings • Separate cider bar for sales • Hospitality package for guests
hospitality for stakeholders and • Branded flag drop
branded flag drop by the Red Devils “Westons Cider’s growth and success is “We are delighted with our
Freefall Team “In terms of strategic alliances, Royal firmly embedded in the local sponsorship at Royal Three Counties
“The Royal Three Counties Show Three Counties Show is perfect for us community with our roots in Show. It demonstrates our continued
delivers an excellent platform for JCB to with our network of showrooms Herefordshire. Sponsoring at Royal support of the local agricultural
engage with farming, equine and local around Gloucestershire, Three Counties Show allows us to community as well as enabling us to
communities. The team behind the Herefordshire and Worcestershire communicate this important message look to the wider business and local
event are fantastic, working closely with We are delighted to support such an to a local audience as well as raise communities of the three counties.
us to devise a strategy that maximises iconic event in the Midlands.” awareness of our Visitor Centre.”
our partnership.” Toni Dunk Helen Thomas Steven Jones,
Henry Stevens Group Marketing Manager Managing Director Business Development Director
Owner, JCB Fire Protection Coatings
OUR MARKETING REACH
Our prestigious event offers a unique opportunity to engage with a leisure time audience of several million
people through multiple media channels extending beyond the three day duration of the show
Media & PR Reach Print
Media coverage in 2019 generated 412 pieces • 23,800 leaflets
of press coverage, 88% of which was regional
and 12% national with a total reach of On Line
9,000,000 people worth £190,000. • Dedicated website:
royalthreecounties.co.uk
Regional, specialist press and • 50,000 email database
broadcast • Facebook (24,000 fans)
• Reach PLC: Gloucesterhire Echo & Citizen • Twitter (2,100 followers)
(19,143) • Instagram (1,700 followers)
• Bristol United Press: Western Daily Press
(13,500)
• Newsquest: Worcester News (5995),
Berrows Journal (31,428), Stroud & News
Journal, Evesham Journal, Hereford Times,
Malvern Gazette & Ledbury Reporter
(53,818)
• Horse & Hound (27,896)
• Farmers Guardian (29,438)
• Cotswold Life (128,000)
• 30 sec radio advert voiced by Adam Henson.
6 opportunities to hear. Broadcast on
TouchFM, Heart, Sunshine Radio, thebreeze,
Signal, Freeradio
Sponsor Benefits
We aim to develop collaborate relationships with all
our sponsors to best achieve shared goals. Bespoke
opportunities exist to engage with our audiences via
our marketing channels and at show. Please contact
us for more information (see back page)
2019 map 2020 map to follow when available
Align your brand with our unique heritage to celebrate the great
British countryside and rural life
We welcome enquiries about commercial opportunities at
Royal Three Counties Show
Please contact the team to find out more
royalthreecounties.co.uk
threecounties.co.uk
Three Counties Showground, Malvern
Worcestershire WR13 6NW
Suzy Hillier Claire Blackford (Features) Richard Heath (Livestock/Equine)
Head of Commercial Sponsorship Account Manager Show Executive, Three Counties
E suzy.hillier@threecounties.co.uk E claire.blackford@threecounties.co.uk E richard.heath@threecounties.co.uk
T 01684 584918 T 01684 584909 T 01684 584906You can also read
